Canada – Page 5 – Research Co.

Perceptions of Constitutional Monarchy Improve Across Canada

March 21, 2025March 19, 2025By Mario Canseco

Catherine, Princess of Wales, has the highest favourability rating among six different members of the Royal Family.

Vancouver, BC [March 21, 2025] – Public views on Canada’s existence as a constitutional monarchy and federal state have improved over the past year, a new Research Co. poll has found.

In the online survey of a representative national sample, 31% of Canadians would prefer for Canada to remain a monarchy, up eight points since a similar Research Co. survey conducted in March 2024.

Two-in-five Canadians (40%, -6) would like for Canada to have an elected head of state, while 18% (-3) do not care either way and 11% (+1) are undecided.

“Support for Canada remaining a monarchy has returned to the level observed after the death of Queen Elizabeth II in September 2022,” says Mario Canseco, President of Research Co. “The gap between republicanists and monarchists has shrunk from 23 points in 2024 to nine points in 2025.”

Public backing for Canada remaining a monarchy is highest among Canadians aged 55 and over (36%) than with their counterparts aged 18-to-34 (31%) and aged 35-to-54 (25%).

On a regional basis, Quebec has the lowest proportion of residents who endorse the continuation of the monarchy (24%). The proportions are higher in Alberta (31%), British Columbia (32%), Atlantic Canada (34%), Ontario (also 34%) and Saskatchewan and Manitoba (35%).

More than half of Canadians (53%, +1) believe Canada will “definitely” or “probably” remain a monarchy two decades from now, while just under a third (32%, -1) think the country will “definitely” or “probably” have an elected head of state.

Majorities of Canadians who voted for the Liberal Party (61%), the New Democratic Party (NDP) (59%) or the Conservative Party (56%) in the 2021 federal election expect the country to retain its status as a constitutional monarchy in 2045.

This month, Princess Kate holds the highest favourability rating among six Royal Family members in Canada (58%, +4). The numbers are lower for Prince William (54%, =), Prince Harry (47%, -1), Duchess Meghan (40%, -2), King Charles III (also 40%, +2) and Queen Consort Camilla (30%, +5).

Favourable opinions of King Charles III are highest among Canadians aged 55 and over (50%), Liberal voters in the 2021 federal election (also 50%) and British Columbians (46%),

More than three-in-five Canadians who want the monarchy to continue (62%) hold favourable views on King Charles III. Only 32% of Canadians who want to have an elected head of state feel the same way.

The perceptions of Canadians on specific issues related to the current monarch have shifted over the past 12 months. Just over half (51%, -17) want King Charles III to commit to reduce the carbon footprint of the entire Royal Family, and more than two-in-five (44%, -16) believe he should advance the cause of reconciliation with Indigenous peoples.

Two-in-five Canadians (40%, -10) say they would have liked to see Prince William become King of the United Kingdom and the other 14 Commonwealth realms, including Canada—a proportion that rises to 49% in Alberta.

Canadians are divided on the presence of King Charles III on coins and bills that will be used in the country, While 44% of respondents (-8) say they have no problem with this scenario, 41% (+4) disagree.

Methodology: Results are based on an online survey conducted from March 10 to March 12, 2025, among 1,001 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Perceptions on Canada’s Drivers Take a Turn for the Worse

March 7, 2025March 10, 2025By Mario Canseco

More than half of Canadians saw a driver not stopping at an intersection in the past month.

Vancouver, BC [March 7, 2025] – The proportion of Canadians who appear dismayed at the prowess of local drivers has increased markedly, a new Research Co. poll has found.

In the online survey of a representative national sample, 56% of Canadians say drivers in their city or town are worse now than five years ago, up 10 points since a similar Research Co. poll conducted in September 2023.

“Just over two thirds of Canadians aged 55 and over (68%) think drivers in their city or town are not as good as before,” says Mario Canseco, President of Research Co. “Fewer Canadians aged 35-to-54 (59%) and aged 18-to-34 (41%) feel the same way.”

On a regional basis, Atlantic Canada has the highest proportion of residents who believe drivers are worse now than five years ago (63%). The numbers are lower in Alberta (59%), Ontario (also 59%), British Columbia (57%), Saskatchewan and Manitoba (56%) and Quebec (47%).

The survey also tracks the incidence of six specific occurrences on the country’s roads over the past month.

More than three-in-five Canadians (64%, +5) recall a driver not signalling before a turn, a proportion that rises to 75% in Atlantic Canada.

More than half of Canadians (53%, +8) witnessed a driver not stopping before and intersection, including 61% of residents of Saskatchewan and Manitoba.

Half of Canadians (50%, =) saw a car taking up two or more spaces at a parking lot. The proportion is decidedly higher in Alberta (63%).

Just over two-in-five Canadians (42%, +7) saw a car “lane tracking”, or turning right or left from an incorrect lane—including 45% of British Columbians.

Fewer Canadians (40%, +6) recall going through a close call, such as having to slam the brakes or steer violently to avoid a collision in the past month.

More than three-in-five Canadians (62%, +3) claim that there are specific groups or people in their city or town who are worse drivers than others—a proportion that rises to 68% in Alberta and to 67% among those aged 18-to-34.

Among the respondents who volunteered an answer in an open-ended follow-up question about worse drivers, one third (33%, =) mention “young”. Fewer of these respondents relied on terms such as “immigrant” (22%, +10), “elderly” (16%, -5), “Asian” (14%, -2) and “distracted” (4%, +2).

Methodology: Results are based on an online survey conducted from February 16 to February 18, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Ambivalence on Death Penalty for Murder Endures in Canada

February 28, 2025February 27, 2025By Mario Canseco

Most Canadians are willing to reinstate capital punishment but prefer a sentence of life imprisonment without parole.

Vancouver, BC [February 28, 2025] – While a majority of Canadians continue to voice support for the return of the death penalty for murder convictions, most believe this particular crime should be punished with life imprisonment without parole, a new Research Co. poll has found.

In the online survey of a representative national sample, 54% of Canadians support reinstating capital punishment for murder in the country, down three points since a similar Research Co. poll conducted in March 2024.

More than a third of Canadians (32%, -3) disagree with bringing back the death penalty, while 14% (+5) are not sure.

“Two thirds of Canadians of South Asian descent (66%) are in favour of reinstating capital punishment for murder,” says Mario Canseco, President of Research Co. “Majorities of Canadians whose origins are Indigenous (63%), East Asian (61%) or European (53%) concur.”

Canadians who voted for the Conservative Party in the 2021 federal election are more likely to endorse the return of the death penalty for murder (75%) than those who cast ballots for the New Democratic Party (NDP) (51%) or the Liberal Party (48%).

Fewer than half of Quebecers (45%) are in favour of reinstating capital punishment for murder. The proportions are higher in Saskatchewan and Manitoba (54%), Ontario (55%), Alberta (59%), British Columbia (also 59%) and Atlantic Canada (60%).

A separate question asked Canadians to choose between two different approaches for convicted murderers in Canada. More than half (53%, -2) prefer life imprisonment without the possibility of parole, while more than a third (35%, =) select the death penalty.

With this question, Quebec is once again at the bottom of the list when it comes to support for capital punishment (26%). The numbers are larger—but well short of majority support—in Ontario (37%), Saskatchewan and Manitoba (also 37%), British Columbia (38%), Atlantic Canada (also 38%) and Alberta (39%).

There is little change on personal perceptions of the death penalty as a concept, with more than half of Canadians (53%, =) believing it is “sometimes” appropriate, fewer than one-in-four (24%, -2) saying it is “never” appropriate, and 14% (=) considering it “always” appropriate.

More than half of Canadians who are in favour of reinstating capital punishment (52%) say it will serve as a deterrent for potential murderers.

Fewer supporters of the death penalty think the punishment fits the crime because a convicted murderer has taken a life (49%), expect to save taxpayers money and the costs associated with having murderers in prison (46%), assume it will provide closure to the families of murder victims (42%) and believe that murderers cannot be rehabilitated (26%).

Just over three-in-ten Canadians who are opposed to reinstating capital punishment (61%) express concerns about a person being wrongly convicted and then executed.

Fewer opponents of the death penalty think taking a convicted murderer’s own life is wrong (41%), call for murderers to serve their time in prison, as indicated by a judge (40%), express doubts about capital punishment working as a deterrent (36%) and state that murderers can be rehabilitated (18%).

Methodology: Results are based on an online survey conducted from February 3 to February 5, 2025, among 1,001 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Some Canadians Take Wait-and-See Approach on Federal Politics

February 19, 2025February 18, 2025By Mario Canseco

Canadians are divided when asked to compare Pierre Poilievre to three former recent leaders of centre-right parties.

Vancouver, BC [February 19, 2025] – About one-in-four Canadians are no longer entirely convinced about voting for the Conservative Party in the next federal election, a new Research Co. poll has found.

In the online survey of a representative national sample, 23% of Canadians say they were leaning towards voting for the Conservatives, but the resignation of Justin Trudeau changed things and they need to see what the next Liberal Party leader does before deciding who to vote for.

Similar proportions of Canadians are certain that they will support Conservative candidates (30%) or vote against them (32%) in the next federal ballot, while 16% are completely undecided.

“In the last voting survey conducted in early January before Trudeau announced he was stepping down, more than half of decided voters in British Columbia and Ontario were backing the Conservatives,” says Mario Canseco, President of Research Co. “Now, about one-in-four voters in each of these provinces are reassessing their choices.”

Practically half of Canadians (49%) say they would “definitely” or “probably” consider casting a ballot for the Conservatives in the next federal election. The rating is lower for the Liberals (43%), the New Democratic Party (NDP) (also 43%), the Green Party (32%) and the People’s Party (23%).

Canadians who are considering voting for the Conservatives were asked about their primary motivation. More than a third (36%) say the most important factor is the party’s leader, while a slightly smaller proportion (33%) mention the party’s ideas and policies.

Fewer Conservative supporters are mainly moved by a desire for change (11%), the party’s candidate in the riding (10%), a desire for stability (6%) or disgust with other contending candidates (4%).

Canadians are evenly divided when comparing current Conservative leader Pierre Poilievre to three of his predecessors. Similar proportions of Canadians think Poilievre is either better or worse than Stockwell Day (23% and 22% respectively), Andrew Scheer (24% and 23% respectively) and Erin O’Toole (24% and 23% respectively). About a third (32%) believe Poilievre is worse than Stephen Harper, while 20% believe he is better.

Among Canadians who voted for the Conservatives in the 2021 federal election, Poilievre is regarded as superior to O’Toole (50%), Scheer (48%) and Day (45%), but only 31% think he is better than Harper.

More than three-in-ten Canadians believe immigration (34%), the economy and jobs (33%), energy and pipelines (also 33%), crime and public safety (31%) and trade and Canada’s relationship with the United States (also 31%) would be better if Poilievre was serving as Canada’s prime minister.

Poilievre’s rating is lower on five other issues: foreign affairs (30%), accountability and leadership (also 30%), housing, homelessness and poverty (27%), health care (24%) and the environment (23%).

Canadians were also asked to select six words to describe Poilievre. Two-in-five (40%) say the Conservative leader is arrogant, up one point since a similar Research Co. poll conducted in April 2023. At least one-in-four Canadians also used the words intelligent (33%, -1), strong (32%, +6), efficient (26%, +6), dishonest (25%, -3) and uncaring (also 25%, +2).

In the Liberal Party’s leadership race, more than two-in-five Canadians (43%) have a favourable opinion of Mark Carney—a proportion that rises to 53% among those aged 55 and over, 50% in British Columbia and 44% in Quebec.

The favourability rating is lower for four other contenders: Chrystia Freeland (38%), Karina Gould (21%), Ruby Dhalla (17%) and Frank Baylis (16%).

The new leader of the Liberal Party is expected to become Prime Minister in March. When asked which one of the five contenders is better suited to handle 10 specific issues, Carney is ahead of his rivals on all of them, with larger leads on the economy and jobs (31%), accountability and leadership (29%) and trade and Canada’s relationship with the United States (also 29%).

Sizeable proportions of Canadians—ranging from 38% to 47%—cannot select any of the five Liberal leadership candidates for the tasks at hand.

Find our data tables here and download the press release here.

Practically Half of Canadians Foresee a Worsening Economy

February 12, 2025February 13, 2025By Mario Canseco

Concerns about the financial viability of employers increased from 33% in August 2024 to 48% this month.

Vancouver, BC [February 12, 2025] – Only a third of Canadians continue to provide a positive review of the country’s financial standing, a new Research Co. poll has found.

In the online survey of a representative national sample, 32% of Canadians (unchanged since a similar Research Co. survey conducted in August 2024) rate the economic conditions in Canada as “very good” or “good”, while 64% (=) consider them as “poor” or “very poor”.

Almost half of Canadians (48%, +14) think the Canadian economy will decline in the next six months, while 31% (-12) predict no changes and only 15% (=) expect a recovery.

“Canadians aged 55 and over are particularly pessimistic about the national economy,” says Mario Canseco, President of Research Co. “Two thirds of Canada’s oldest adults (66%) expect a decline, compared to 48% of those aged 35-to-54 and 31% of those aged 18-to-34.”

More than half of Canadians (52%, +6) describe their own personal finances as “very good” or “good” right now—a proportion that rises to 58% among those aged 55 and over, 54% in Quebec and 53% in Ontario.

Practically half of Canadians (48%, +15) have worried “frequently” or “occasionally” in the past couple of months about their employer running into serious financial trouble.

Similar proportions of Canadians have also experienced concerns about being able to pay mortgage or rent (47%, +5), the value of their investments (47%, -5), unemployment affecting their household (45%, +3) and the safety of their savings (43%, -8).

Practically four-in-five Canadians expect higher prices for a week’s worth of groceries (78%, +2) and gasoline (78%, +1) in the next six months. Majorities also believe they will have to pay more for a new car (71%, +3), a new television set (61%, +8) and real estate (57%, -8).

More than two-in-five Canadians (45%, +4) trust federal leader of the opposition Pierre Poilievre to do the right thing to help the economy. The numbers are lower for both Prime Minister Justin Trudeau (39%, +3) and Governor of the Bank of Canada Tiff Macklem (also 39%, +4).

Poilievre’s rating as an economic manager is highest in Saskatchewan and Manitoba (50%), followed by Alberta (49%), Atlantic Canada (48%), Ontario (47%), Quebec (40%) and British Columbia (also 40%).

Trudeau’s numbers are better in Quebec (44%) and Ontario (43%), but drop in British Columbia (38%), Saskatchewan and Manitoba (35%), Atlantic Canada (33%) and Alberta (30%).

Find our data tables here and download the press release here.

Litterers, Careless Pet Owners Cause Anger in Canada and the U.S.

February 6, 2025February 6, 2025By Mario Canseco

Americans are decidedly more upset over issues related to bicycles, while Canadians are more irritated by smokers.

Vancouver, BC [February 6, 2025] – While most Canadians and Americans believe the residents of their municipalities and cities follow existing laws and by-laws, specific actions are bound to infuriate them, a new two-country Research Co. poll has found.

In the online survey of representative national samples, more than seven-in-ten Canadians say five behaviours make them “very upset” or “moderately upset”: not picking up dog waste (84%), using a hand-held cell phone when driving (81%), littering (79%), throwing cigarette butts on the ground (78%), parking in a handicapped spot without a decal (74%) and speeding on a municipal road or street (71%).

About two thirds of Canadians are irritated when they see people not wearing a seatbelt when driving a car or riding in a car (69%) or when they see an individual smoking in a patio, or near doorways, open windows, or air intakes (65%).

Fewer than two in five Canadians become upset by five other behaviours: people riding bicycles without a helmet (39%), riding bicycles on the sidewalk (37%), watering the lawn outside permitted hours (37%), downloading or streaming copyrighted material for free (33%) and jaywalking (31%).

In the United States, more than seven in ten Americans become irritated when they witness four behaviours: littering (79%), not picking up dog waste (77%), parking in a handicapped spot without a decal (73%) and using a hand-held cell phone when driving (71%).

Majorities of Americans also become upset when they see a driver speeding on a municipal road or street (66%), a person throwing cigarette butts on the ground (65%) or someone not wearing a seatbelt when driving a car or riding in a car (57%).

Fewer than half of Americans are irritated after witnessing people smoking in a patio, or near doorways, open windows, or air intakes (48%), riding bicycles without a helmet (29%), riding bicycles on the sidewalk (27%), watering the lawn outside permitted hours (25%), downloading or streaming copyrighted material for free (34%) and jaywalking (27%).

“Americans are not as upset as Canadians when witnessing smokers lighting up too close to non-smokers or discarding their cigarettes anywhere they please,” says Mario Canseco, President of Research Co. “Conversely, Canadians are significantly angrier than Americans when cyclists ride without proper head protection.”

More than seven-in-ten Canadians (73%) and Americans (76%) believe most of their city’s residents law-abiding.

More than four-in-five British Columbians (83%) say most residents of their municipality follow the law. The proportions are lower in Saskatchewan and Manitoba (76%), Ontario (75%), Atlantic Canada (also 75%), Alberta (67%) and Quebec (65%).

In the United States, almost four-in-five residents of the West (79%) think most residents of their city are law-abiding. The proportions drop the Midwest (75%), the South (73%) and the Northeast (71%).

Methodology: Results are based on an online study conducted from January 22 to January 24, 2025, among 1,000 adults in Canada and 1,001 adults in the United States. The data has been statistically weighted according to census figures for age, gender and region in each country. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty, in each country.

Find our data tables for Canada here, data tables for the United States here and download the press release here.

Canadians Ready to Boycott American Brands Over Trump Tariffs

February 3, 2025February 3, 2025By Mario Canseco

At least three-in-four want Canada to enhance trade with other partners around the world.

Vancouver, BC [February 3, 2025] – Many Canadians are willing to modify their consumer habits after U.S. President Donald Trump announced the implementation of a 25% tariff on Imports from Canada (and 10% on Canadian Energy), a new Research Co. poll has found.

In the online survey of a representative national sample, more than three-in-five Canadians (63%) say they will avoid purchasing goods originated from the United States, if a non-American alternative is available.

Just over two-in-five Canadians (41%) plan to avoid American restaurant franchises in Canada, while 31% would avoid American entertainment options and 26% intend to cancel a planned trip to the United States.

More than four-in-five Canadians (87%) have followed news related to the tariffs “very closely” or “moderately closely”.

More than half of Canadians (54%) approve of the performance of Prime Minister Justin Trudeau to deal with the tariffs implemented by the United States, while 47% feel the same way about Official Opposition leader Pierre Poilievre.

Just over three-in-five Canadians (61%) are satisfied with the way their provincial premier has managed the issue of tariffs, while 43% are content with the performance of their provincial opposition leader on this file.

In Canada’s four most populous provinces, the actions of the premier find a higher rating in British Columbia (67%), followed by Ontario (64%), Quebec (58%) and Alberta (54%). Among provincial opposition leaders, the results are best in Ontario (47%), followed by Alberta (44%), Quebec (also 44%) and British Columbia (37%).

Practically half of Canadians (49%) believe a Conservative federal government would be better positioned at this point to deal with the tariffs implemented by the United States—a proportion that rises to 61% among those aged 18-to-34 and to 51% among those aged 35-to-54.

Residents of Alberta (59%) and Saskatchewan and Manitoba (55%) are more likely to say that the Conservatives would be better at managing the trade dispute than their counterparts in Ontario (50%), Atlantic Canada (48%), Quebec (46%) and British Columbia (42%).

Canadians are divided over what will transpire in the next six months, with 41% expecting the recently implemented tariffs on Canadian products to be rescinded by the American government, and 34% foreseeing their expansion.

When asked about specific options for Canada, at least three-in-four Canadians are in favour of enhancing trade with Australia and New Zealand (78%), the European Union (EU) (77%), Japan (75%) and Mexico (also 75%).

Almost two thirds of Canadians (64%) would consider requesting an independent dispute settlement panel under the terms of the Canada–United States–Mexico Agreement (CUSMA). This idea is backed by majorities of Canadians who voted for the Liberal Party (74%), the New Democratic Party (NDP) (67%) and the Conservative Party (62%) in the 2021 federal election.

Only 22% of Canadians would consider initiating a formal process for Canada to become an American state, while 71% reject this notion.

“More than a third of Canadians aged 18-to-34 (35%) are open to discussing the eventual addition of Canada into the United States,” says Mario Canseco, President of Research Co. “The proportions are lower among those aged 35-to-54 (25%) and those aged 55 and over (8%).”

Methodology: Results are based on an online survey conducted on February 2, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty, in each country.

Find our data tables here and download the press release here.

Young Canadians Are Ready for Biometrics Payments

January 29, 2025January 28, 2025By Mario Canseco

While 57% of Canadians aged 18-to-34 would welcome this option, only 30% of those aged 55 and over concur.

Vancouver, BC [January 29, 2025] – The way Canadians pay for things has not changed much over the past year and a half, and the country’s youngest adults remain supportive of the use of biometrics to make purchases, a new Research Co. poll has found.

The online survey of a representative national sample asked Canadians about the way they bought things over the past month.

More than a third of financial transactions in Canada (37%, -3 since a similar Research Co. survey conducted in August 2023) involved a credit card, while just under three-in-ten (29%, +1) required a debit card.

Fewer financial transactions were completed with cash (18%, =), a smartphone (7%, =), an e-transfer (7%, +1) or a cheque (2%, =).

“Almost half of all purchases made by Canadians aged 55 and over (46%) entailed a credit card,” says Mario Canseco, President of Research Co. “The share is lower among Canadians aged 35-to-54 (37%) and aged 18-to-34 (29%).”

More than one-in-ten transactions made by Canadians aged 18-to-34 (11%) entailed the use of a smartphone. The proportions are lower among Canadians aged 35-to-54 (7%) and aged 55 and over (2%).

More than two thirds of Canadians (67%, +4) recall a moment in the past month when they did not have any paper money with them and had to buy something worth less than $10 with their credit or debit card.

Ontario (70%) and Quebec (69%) boast the largest proportions of residents who used a credit or debit card for a small purchase in the past month. The numbers are lower in British Columbia (67%), Alberta (also 67%), Saskatchewan and Manitoba (61%) and Atlantic Canada (58%).

As was the case last year, Canadians are divided on the issue of biometrics payments. Almost half (46%, +2) say they would like to see people relying on fingerprints, palm recognition or iris scans to buy things in their lifetime.

An almost exact proportion of Canadians (45%, =) say they would not like to see body measurements and calculations being used to make purchases, while 10% (-1) are not sure

Support for the eventual implementation of biometrics payments is highest among Canadians aged 18-to-34 (54%, +3), followed by those aged 35-to-54 (48%, +4) and those aged 55 and over (30%, -1).

About one-in-five Canadians (21%, -2) expect to be able to pay through fingerprints, palm recognition or iris scans in the next five years, while three-in-ten (30%, -3) think this will happen in the next 10 years.

Methodology: Results are based on an online survey conducted from January 3 to January 5, 2025, among a representative sample of 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Think Trump Will Have Negative Impact on the World

January 15, 2025January 22, 2025By Mario Canseco

Almost half think a Conservative federal government is preferable to properly deal with the effects of the Donald Trump presidency.

Vancouver, BC [January 15, 2025] – Most Canadians have unfavourable expectations when pondering the second presidential term of Donald Trump in the United States, a new Research Co. poll has found.

In the online survey of a representative national sample, more than half of Canadians believe Trump’s tenure as president will be negative for the world (59%), Canada (also 59%) and their province (56%).

Slightly larger proportions of Canadians also believe Trump’s term at the White House will be negative for the state of political correctness in the world (60%) and the fight against climate change (63%).

“More than a third of Canadian men (38%) think having Donald Trump as president in the United States will be positive for Canada,” says Mario Canseco, President of Research Co. “The proportion of Canadian women who feel the same way is decidedly lower (26%).”

Majorities of Canadians aged 55 and over (75%) and aged 35-to-54 (56%) believe Trump’s term will be negative for Canada. Among Canadians aged 18-to-34, the proportion drops to 47%.

Just over half of Canadians (51%) think having Joe Biden as President of the United States since January 2021 has been “very good” or “good” for Canada. Conversely, 54% look back at Trump’s first term—from January 2017 to January 2021—and say he was “bad” or “very bad”.

When asked to rely on one of eight emotions to describe their feelings about Trump taking office as President of the United States this month, almost one-in-four Canadians (23%) outline “disgust”, while just under one-in-five (19%) express “fear”.

Other emotions used by Canadians to describe the inauguration of the next American president are “surprise” (12%), “trust” (9%), “joy” (8%), “anticipation” (8%), “sadness” (6%) and “anger” (5%).

Almost half of Canadians (46%) think a Conservative federal government would be better to properly deal with the effects of a Trump presidency, while 31% would rather have a Liberal federal government.

More than half of Albertans (55%) prefer a federal Conservative government to handle Trump. Pluralities across all other regions feel the same way, including Saskatchewan and Manitoba (49%), Ontario (also 49%), Atlantic Canada (44%), British Columbia (42%) and Quebec (41%).

More than one-in-ten Canadians (11%) say they have avoided American restaurant franchises in Canada as a result of Trump’s election. Slightly more Canadians say they have cancelled a planned trip to the United States (13%) or avoided purchasing goods originated from the United States, if a non-American alternative was available (16%).

Find our data tables here and download the press release here.

Conservatives Rise in Canada on Eve of Trudeau’s Resignation

January 7, 2025January 22, 2025By Mario Canseco

Majorities of voters across all regions—with the exception of Quebec—would support the opposition party in an election.

Vancouver, BC [January 7, 2025] – The federal Conservative Party amassed a sizeable lead over the governing Liberal Party in Canada, on the weekend prior to Justin Trudeau’s announced resignation as prime minister, a new Research Co. poll has found.

In the online survey of a representative national sample, 47% of decided voters in Canada would support the Conservative candidate in their riding if an election took place tomorrow, up seven points since a similar Research Co. poll conducted in August 2024.

The governing Liberal Party is a distant second with 21% (-4), followed by the New Democratic Party (NDP) with 15% (-2), the Bloc Québécois with 10% (+1), the Green Party with 3% (-3) and the People’s Party with 2% (=).

The Conservatives are the most popular party for decided voters in Atlantic Canada (58%, +7), Saskatchewan and Manitoba (57%, +17) Alberta (56%, +1), British Columbia (54%, +4), and Ontario (51%, +12). In Quebec, the Bloc is first (37%, +4), followed by the Conservatives (29%, +8) and the Liberals (21%, -7).

Almost three-in-ten Canadians (29%, -3) say housing, homelessness and poverty is the most important concern facing the country, followed by the economy and jobs (22%, -3), health care (16%, +1), immigration (13%, +3) and the environment (6%, =).

As was the case in August 2024, Official Opposition and Conservative leader Pierre Poilievre has the highest approval rating among all federal leaders (52%, =). The numbers are lower for NDP leader Jagmeet Singh (39%, -3), Prime Minister and Liberal leader Trudeau (34%, =), Green leader Elizabeth May (32%, -3), Bloc leader Yves-François Blanchet (27%, +2) and People’s Party leader Maxime Bernier (23%, -3).

On the “Best Prime Minister” question, Poilievre is first with 39% (+2), followed by Trudeau (21%, -1) and Singh (12%, -2).

A majority of Canadians (55%, +1) say they would be comfortable with Poilievre being in charge of Canada’s economy. Just over a third (34%, =) are currently comfortable with Trudeau in this position.

The survey re-asked some questions posed to Canadians in October 2023 about possible cooperation between the Liberals and the New Democrats.

Just over two-in-five Canadians (41%, -7) would welcome a formal agreement where the Liberal Party and the NDP share power in a coalition government. Fewer are in favour of two other ideas: an agreement to only run candidates from one of the two parties in every riding in Canada in the next federal election (34%, -1) or a full merger between the two parties (33%, -3).

When Canadians ponder a vote with a merged Liberal-NDP party, the Conservatives remain ahead in scenarios with Trudeau (48% to 31%) or Singh (46% to 34%) as leaders of the new political organization.

Find our data tables here and download the press release here.

Career is Becoming a Priority for Canadians and Americans

January 6, 2025January 5, 2025By Mario Canseco

While 54% of Americans say country is “very important” to them personally, only 47% of Canadians concur.

Vancouver, BC [January 6, 2025] – The perceptions of Canadians and Americans on specific features of life have shifted over the past couple of years, a new two-country Research Co. poll has found.

In the online survey of representative national samples, 76% of Canadians and 74% of Americans say family is “very important” to them personally. This represents a three-point increase in Canada since 2023 and a three-point drop in the United States since 2022.

More than half of Canadians (51%, +2) say friends are “very important” to them. The proportions are lower for country (47%, +2), career (38%, +6), religion (26%, +1) and affluence (15%, +2).

In the United States, majorities of residents consider friends (56%, +1) and country (54%, +3) as “very important”. Fewer Americans feel the same way about career (41%, +1), religion (40%, +2) and affluence (21%, +9).

Just over two-in-five Americans aged 55 and over (43%) say religion is “very important” to them. The numbers are significantly lower among Canadians aged 55 and over (22%).

“In 2020 and 2021, only 29% of Canadians said career was very important to them,” says Mario Canseco, President of Research Co. “The proportion in 2024 is nine points higher.”

Fewer than three-in-five Canadians (57%, +2) describe themselves as “very spiritual” or “moderately spiritual.” In the United States, seven-in-ten residents (70%, +3) feel this way.

More than half of Canadians (51%, +2) and almost two thirds of Americans (65%, +2) describe their religious faith as Christian. Just under a third of Canadians (32%, -2) and fewer than one-in-four Americans (23%, -2) say they are atheist, agnostic or have no religious faith.

The Canadian province with the largest proportion of atheist, agnostic or non-religious residents is British Columbia (45%, +4). In the United States, residents of the Midwest are more likely to not have a specific religious faith (31%, +4) than their counterparts in the remaining census regions.

Just over one third of Canadians (34%, +4) say they never attend religious gatherings, while 23% (+1) go to a church, temple or synagogue at least once a week.

In the United States, almost a third of Americans (32%, +9) go to a church, temple or synagogue at least once a week, while more than one-in-four (27%, =) never do.

Methodology: Results are based on an online survey conducted from November 8 to November 10, 2024, among 1,000 adults in Canada and 1,001 adults in the United States. The data has been statistically weighted according to Canadian census figures for age, gender and region in each country. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20, for each country.

Find our data tables for Canada here, data tables for the United States here and download the press release here.

One-in-Four Canadians Flirt with Province Joining the USA

December 20, 2024January 8, 2025By Mario Canseco

More than three-in-ten Canadians think their province would be better off with a different Prime Minister in Ottawa.

Vancouver, BC [December 20, 2024] – The proportion of Canadians who believe their province would benefit from becoming an American state has increased over the past year, a new Research Co. poll has found.

In the online survey of a representative national sample, just over one-in-four Canadians (26%) think their province would be better off joining the U.S. and becoming an American state, up eight points since a similar Research Co. poll conducted in October 2023.

The notion of a province benefitting from becoming the 51st State resonates most in Alberta (30%), followed by Saskatchewan and Manitoba (29%), Ontario (also 29%), Quebec (24%), Atlantic Canada (24%) and British Columbia (18%).

“The appeal of a province joining the United States varies greatly by age,” says Mario Canseco, President of Research Co. “While only 10% of Canadians aged 55 and over perceive benefits, the proportion rises to 27% among those aged 35-to-54 and to 40% among those aged 18-to-34.”

Just over three-in-ten Canadians (31%, +7) believe their province would be better off as its own country. More than a third of residents of Alberta (38%) and Quebec (35%) share this view.

The survey outlines a significant level of animosity towards the federal and provincial heads of government across the country. More than three-in-five Canadians (61%, +9) believe their province would be better off with a different Prime Minister in Ottawa.

Two thirds of Albertans (67%) and Ontarians (66%) think their province would benefit from having someone other than Justin Trudeau in charge of the federal government. Majorities of residents of Atlantic Canada (64%), Saskatchewan and Manitoba (58%), British Columbia (57%) and Quebec (53%) concur.

Canadians aged 35-to-54 are more likely to think that their province would benefit from a change in Ottawa (65%) than their counterparts aged 18-to-34 (62%) and those aged 55 and over (56%).

Most Canadians (57%) think their province would be better off with a different premier in charge. This sentiment is more prevalent in Ontario (65%), Alberta (64%) and Quebec (57%). Fewer residents of Saskatchewan and Manitoba (51%), Atlantic Canada (48%) and British Columbia (47%) feel the same way.

Methodology: Results are based on an online study conducted from December 13 to December 15, 2024, among 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

Majority of Canadians Expect Fun, Not Stressful, Holiday Season

December 18, 2024December 17, 2024By Mario Canseco

There is no clear consensus about the proper age to disclose “the truth” about Santa Claus to children.

Vancouver, BC [December 18, 2024] – The proportion of Canadians who foresee a tense holiday season increased since last year, even as more than half predict a relatively carefree time in the next few weeks, a new Research Co. poll has found.

In the online survey of a representative national sample, 53% of Canadians expect the current holiday season to be “more fun than stressful” (-3 since a similar Research Co. poll conducted in December 2023), while 31% (+4) believe it will be “more stressful than fun.”

“About a third of Canadians aged 18-to-34 and aged 35-to-54 (both at 34%) think the holiday season will be stressful,” says Mario Canseco, President of Research Co. “Only 27% of Canadians aged 55 and over share this view.”

“Merry Christmas” remains the preferred greeting for Canadians (62%, +1), while just under one-in-four (24%, +3) like “Happy Holidays” and 14% (-2) are not sure or do not care either way.

More than two thirds of Atlantic Canadians (73%) and Albertans (67%) choose “Merry Christmas” as their greeting. The proportions are lower in Ontario (64%), Saskatchewan and Manitoba (63%), British Columbia (62%) and Quebec (52%).

Three staples of the holiday season remain popular across the country. At least three-in-five Canadians say they like turkey (85%, +2), cranberry sauce (68%, +3) and Brussels sprouts (60%, =).

The rating is lower for egg nog (59%, +3), fruit cake (58%, =), mince pies (49%, -1), plum pudding (47%, =) and mulled wine (40%, +3).

Quebec remains the province with the smallest proportion of residents who like egg nog (49%). The numbers are higher in Ontario (63%), Saskatchewan and Manitoba (also 63%), Atlantic Canada (also 63%), British Columbia (59%) and Alberta (55%).

Respondents to this survey were also asked how old they were when they learned “the truth” about Santa Claus. More than half of Canadians (56%) say they found out at age 9 or younger, while fewer than three-in-ten (28%) realized at age 10 or older.

Just over a third of Canadians aged 18-to-34 (34%) found out “the truth” about Santa Claus after their 10th birthday. The proportions are lower among their counterparts aged 35-to-54 (30%) and aged 55 and over (20%).

Half of Canadians (50%) think the appropriate age for children to be told “the truth” about Santa Claus is age 9 or younger, while more than a third (36%) believe this should happen at age 10 or older.

Almost half of Atlantic Canadians (48%) think “the truth” about Santa Claus should be discussed with children after they turn 10. The proportions are lower in Ontario (42%), Alberta (40%), British Columbia (35%), Saskatchewan and Manitoba (34%) and Quebec (24%).

Just over seven-in-ten Canadians (71%) say they are satisfied with the way their parents and/or caregivers handled conversations about “the truth” about Santa Claus, while 15% are dissatisfied.

The level of dissatisfaction with these conversations is highest among Canadians aged 18-to-34 (20%), Canadians of South Asian descent (19%), Ontarians (18%), Conservative Party voters in the 2021 federal election (16%) and Canadians in the highest. Income bracket (also 16%).

Methodology: Results are based on an online survey conducted from December 5 to December 7, 2024, among a representative sample of 1,004 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Almost Half in Canada and USA See Trump Followers as “Cult”

December 4, 2024December 4, 2024By Mario Canseco

Residents of both countries are less critical when assessing people who refuse to be vaccinated against COVID-19.

Vancouver, BC [December 4, 2024] – A significant proportion of Canadians and Americans hold a particularly negative view of followers of Donald Trump and the Republican Party, a new two-country Research Co. poll has found.

In the online survey of representative national samples, respondents in Canada and the United States were asked if it is far or unfair to refer to followers of specific people, parties and ideas as a cult.

A cult is often defined as a group which is typically led by a charismatic leader, who tightly controls its members, requiring unwavering devotion to a set of beliefs and practices which are considered outside the norms of society.

Almost half of Canadians (47%) and Americans (46%) think it is fair to refer to followers of the Republican Party and Donald Trump as a cult.

Half of Canadians aged 55 and over (50%) can describe followers of Trump and the Republicans as a cult. The numbers are lower among their counterparts aged 35-to-54 (42%) and aged 18-to-34 (48%).

In the United States, respondents aged 55 and over are less likely to believe it is warranted for followers of Trump and the Republicans to be thought of as a cult (42%) than their counterparts aged 18-to-34 (48%) and aged 35-to-54 (49%).

“Americans who describe themselves as Democrats (76%) and Canadians who voted for the Liberal Party or the New Democratic Paty (NDP) in 2021 (63% and 54% respectively) think it is fair to refer to followers of Trump and the Republicans as a cult,” says Mario Canseco, President of Research Co. “The proportions are lower among Republicans in the United States (41%) and Conservatives in Canada (40%).”

At least two-in-five Canadians (40%) and Americans (42%) think it is warranted to refer to people who participated in the protests and blockades against restrictions and mandates related to the COVID-19 pandemic as a cult. Slightly smaller proportions of Canadians and Americans (36% and 39% respectively) feel the same way about people who refuse to be vaccinated against COVID-19.

While 37% of Americans believe it is fair to refer to followers of the Democratic Party and Kamala Harris in the United States as a cult, the proportion drops to 30% in Canada. The results are similar for followers of Robert Kennedy Jr. in the United States (38% in the United States and 29% in Canada).

In Canada, at least a third of respondents believe it is warranted to refer to followers of the Conservative Party and Pierre Poilievre (35%) and followers of the Liberal Party and Justin Trudeau (33%) as cults, The proportions are lower for followers of the New Democratic Party (NDP) and Jagmeet Singh (31%), followers of the People’s Party and Maxime Bernier (also 31%) and followers of the Green Party and Elizabeth May in Canada (26%).

Find our data tables for Canada here, data tables for the United States here and download the press release here.

Canadians and Americans Clearly at Odds on Climate Change

November 20, 2024November 19, 2024By Mario Canseco

Residents of the United States are less likely to describe the current situation as a “major crisis” than their Canadian counterparts.

Vancouver, BC [November 20, 2024] – While just over three-in-five Canadians believe climate change is real and caused by human activity, the proportion of Americans who feel the same way has dwindled over the past two years, a new two-country Research Co. poll has found.

In the online survey of representative national samples, 61% of Canadians say climate change is a fact and is mostly caused by emissions from vehicles and industrial facilities, up one point since a similar Research Co. poll conducted in July 2023.

In the United States, just over half of residents (51%, -9 since a similar Research Co. survey conducted in August 2022) believe global warming is a fact and is mostly caused by emissions from vehicles and industrial facilities.

About a quarter of Americans and Canadians (27% and 25% respectively) think climate change is a fact and is mostly caused by natural changes, while smaller proportions (12% in the United States and 10% in Canada) say global warming is a theory that has not been proven.

More than three-in-five Canadians (63%, =) describe climate change as a “major crisis”, compared to 55% of Americans (-5).

Fewer respondents in the two countries refer to global warming as a “minor crisis” (23% in the United States and 24% in Canada) or “not a crisis at all” (13% in the United States, 9% in Canada).

Americans who voted for Republican Party presidential nominee Donald Trump in 2024 are significantly more likely to say climate change is “not a crisis at all” (25%) than those who cast ballots for Kamala Harris of the Democratic Party (3%).

In Canada, fewer than one-in-twenty Canadians who supported the Liberal Party or the New Democratic Party (NDP) in the 2021 federal election (4% and 3% respectively) think climate change is “not a crisis at all”. Among those who voted for Conservative Party candidates, the proportion rises to 21%.

Majorities of Canadians and Americans believe three entities should be doing more to deal with issues related to climate change that are happening or impacting people directly now: companies and corporations (71% in Canada and 63% in the United States), governments (64% in Canada and 62% in the United States) and individuals and consumers (55% in Canada and 58% in the United States).

The results are similar when Canadians and Americans are asked about issues related to climate change that may happen or impact people directly in the future. Majorities believe governments (69% in Canada and 63% in the United States), companies and corporations (68% in Canada and 63% in the United States) and consumers (57% in Canada and 58% in the United States) should be more active.

A final question asked Canadians and Americans about their willingness to pay higher taxes to adequately address seven issues.

More than half of Americans (55%) say they would be willing to pay higher taxes to deal with climate change. This includes three-in-four Democrats (76%), but significantly fewer Independents (45%) and Republicans (42%).

More than half of Americans expressed a willingness to pay higher taxes to adequately address schools (66%), homelessness (62%), floods (57%), forest fires (56%), housing improvements (54%) and transit improvements (51%).

In Canada, 55% of respondents are also willing to pay more to deal with global warming. More than three-in-four Canadians who voted for the Liberals or the NDP In 2021 (66% and 64% respectively) agree on this issue, but only 45% of Conservative supporters concur.

Compared to Americans, Canadians are more reticent about paying higher taxes to adequately address schools (56%), forest fires (54%), housing improvements (53%), homelessness (53%), floods (52%) and transit improvements (47%).

Find our data tables for Canada here, data tables for the United States here and download the press release here.

More Canadians Interested in Grey Cup Now Than in 2021

November 13, 2024November 26, 2024By Mario Canseco

The proportion of Canadians who consider themselves fans of the NBA rose by seven points since 2021.

Vancouver, BC [November 13, 2024] – A larger proportion of Canadians intend to watch the Canadian Football League (CFL) championship game this weekend than three years ago, a new Research Co. poll has found.

In the online survey of a representative national sample, 44% of Canadians say they will “definitely” or “probably” watch the Grey Cup on November 17, up four points since a similar Research Co. poll conducted in November 2021.

More than half of Canadians (53%, +3) plan to watch the Super Bowl of the National Football League (NFL) in February—a proportion that rises to 59% among Canadians aged 18-to-34.

“The Grey Cup is particularly appealing to Canadians of South Asian (56%), Indigenous (45%) and European (43%) ancestry,” says Mario Canseco, President of Research Co. “Only 31% of Canadians of East Asian descent plan to watch the game.”

The results are different for the Super Bowl. At least half of Canadians whose origins are European (50%), East Asian (51%), Indigenous (63%) and South Asian (64%) plan to watch the contest next year.

Three-in-five Canadians (60%, +5) consider themselves fans of the National Hockey League (NHL). Fandom is lower for all the other leagues tested, including the NFL (39%, +3), the National Basketball Association (NBA) (38%, +7), the CFL (33%, +1), Major League Baseball (MLB) (also 33%, +2) and Major League Soccer (MLS) (26%, +4).

Roughly the same proportions of Canadians aged 18-to-34 (33%), aged 35-to-54 (31%) and aged 55 and over (34%) are fans of the CFL. In contrast, NFL fans in Canada are primarily aged 18-to-34 (43%) and aged 35-to-54 (41%).

More than two-in-five Canadian men consider themselves fans of the NHL (66%), the NBA (47%), the NFL (46%) and MLB (41%). The proportions are lower for the CFL (38%) and MLS (33%).

Among female respondents, the most popular leagues are the NHL (55%) and the NFL (31%). Fewer than three-in-ten Canadian women are fans of the NBA (29%), the CFL (27%), MLB (25%) and MLS (19%).

Just under one-in-four Canadians (24%, +5) have become more interested in the NHL over the past two years. The results are lower for the NFL (16%, +6), the NBA (15%, +3), MLS (14%, +6), the CFL (12%, +4) and MLB (also 12%, +4).

In 2021, the Edmonton CFL franchise changed its name from Eskimos to Elks. More than two-in-five Canadians (44%, -2) think the team made the correct decision, while 31% (+2) disagree.

In Alberta, almost half of residents (48%, +1) think Edmonton’s CFL franchise should have kept its previous name, while 41% (+1) are in favour of the change to Elks.

Methodology: Results are based on an online survey conducted from November 1 to November 3, 2024, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

Photo Credit: TorontoGuy79

Most Canadians Would Restrain Residential School Denialism

November 6, 2024November 5, 2024By Mario Canseco

Respondents of all age groups want their own Member of Parliament to support the bill proposed by the NDP’s Leah Gazan.

Vancouver, BC [November 6, 2024] – Practically three-in-five Canadians back a proposal to criminalize residential school denialism, a new Research Co. poll has found.

Leah Gazan, a New Democratic Party (NDP) Member of Parliament from Manitoba, recently introduced a private member’s bill in the House of Commons. The bill seeks to make it a Criminal Code offence to willfully promote hatred against Indigenous people by condoning, denying, justifying or minimizing the facts about residential schools.

In the online survey of a representative national sample, 59% of Canadians want their own MP to vote in favour of Gazan’s bill, while 24% would prefer for their elected representative to vote against it.

“Support for criminalizing residential school denialism is highest among NDP (77%) and Liberal Party (67%) voters in 2021,” says Mario Canseco, President of Research Co. “Fewer than half of Conservative Party voters in the last federal election (46%) concur.”

The level of support for Gazan’s bill is similar among Canadians aged 18-to-34 (60%), aged 35-to-54 (59%) and aged 55 and over (58%).

Majorities of Canadians whose desscent is Indigenous (69%), South Asian (65%), East Asian (61%) and European (59%) want their elected representative to support the Gazan’s bill.

This survey confirms the findings of a Research Co. poll conducted in August 2020, which focused on the way Canadians learned about residential schools.

Almost half of Canadians who attended Elementary School and/or High School in Canada (48%) say they did not hear about residential schools at all during their time as students.

Canadians aged 55 and over who attended Elementary School and/or High School in Canada are less likely to have learned about residential schools in the classroom (70%) than their counterparts aged 35-to-54 (51%) and aged 18-to-34 (26%).

Looking back at what they were told as students in Canada, 41% of these respondents say the assessment of residential schools provided by their teachers at the time was positive, while 36% recall it as negative.

The perceptions of these respondents are very different now, with 54% saying they currently view residential schools in a negative light, and 34% saying their opinion is positive.

More than half of Canadians aged 18-to-34 (58%) and aged 55 and over (52%) who attended Elementary School and/or High School in Canada now have a negative view of residential schools.

Methodology: Results are based on an online survey conducted from October 21 to October 23, 2024, among 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

Photo Credit: TheGoodAndHolyLord

Almost Half of Canadians Still Hoping for Senate Reform

November 1, 2024October 31, 2024By Mario Canseco

Only 12% of Canadians have met a sitting Senator, while at least one-in-four have met mayors, councillors or MPs.

Vancouver, BC [November 1, 2024] – A significantly low proportion of Canadians express satisfaction with the status quo related to the upper house, a new Research Co. poll has found.

In the online survey of a representative national sample, only 7% of Canadians say the country needs a Senate and the current guidelines that call for appointed senators should not be modified, down two points since a similar Research Co. poll conducted in December 2022.

More than a quarter of Canadians (27%, +3) think Canada does not need a Senate and want all legislation to be reviewed and authorized by the House of Commons. Almost half (48%, +3) believe Canada needs a Senate, but Canadians should be allowed to take part in the process to choose senators.

Support for a type of Senate reform that would allow for the participation of Canadians is highest in Alberta (59%). More than two-in-five residents of Saskatchewan and Manitoba (51%), Ontario (47%), British Columbia (also 47%), Quebec (46%) and Atlantic Canada (44%) share this view.

When asked to choose between four different options for the Red Chamber, just under two-in-five Canadians (38%, +5) support reforming the Senate to allow for the direct election of senators.

Fewer than one-in-five Canadians prefer any of the other three options tested: having a selection committee that would appoint non-partisan senators (18%, +1), abolishing the Senate of Canada altogether (also 18%, +4) and the Prime Minister appointing senators (11%, +5).

“Support for the abolition of the Senate of Canada, in spite of its unique complexities, is highest among Canadians aged 55 and over (30%),” says Mario Canseco, President of Research Co. “Fewer Canadians aged 35-to-54 (16%) and aged 18-to-34 (6%) feel the same way.”

Prime Minister Justin Trudeau has only named senators that were recommended by an arm’s-length advisory body and not directly appointed by him.

Canadians are split on this decision, with 32% (+4), saying Trudeau’s changes have made the Senate “better”, 27% (-4) claiming the changes have had no effect, and 28% (+8) saying the situation is now worse.

Just over half of respondents (51%, -5) expect Canadians to one day be able to directly elect their senators, while 28% (+5) disagree with this notion.

Canadians aged 18-to-34 are more likely to believe that one day Canada will have direct elections to the Senate (62%) than their counterparts aged 35-to-54 (55%) and aged 55 and over (37%).

Respondents were asked if they have met sitting political leaders during the course of their lives. While at least a quarter of Canadians have met a mayor (31%), councillor (27%), Member of Parliament (26%) or member of their provincial legislature (25%), only 12% have crossed paths with a sitting senator.

Residents of Quebec (17%) are more likely to have met a sitting senator than their counterparts in Saskatchewan and Manitoba (15%), Atlantic Canada (14%) British Columbia (11%), Alberta (also 11%) and Ontario (8%).

Find our data tables here and download the press release here.

Photo Credit: abdallahh

Canadians Ambivalent on Moving Halloween to Saturdays

October 29, 2024October 28, 2024By Mario Canseco

The proportion of Canadians who enjoy pumpkin spice beverages has increased from 44% in 2022 to 52% this year.

Vancouver, BC [October 29, 2024] – Compared to two years ago, fewer Canadians are convinced about celebrating every Halloween on the weekend, a new Research Co. poll has found.

In the online survey of a representative national sample, 41% of Canadians agree with moving Halloween to the last Saturday in October, down three points since a similar Research Co. poll conducted in October 2022.

More than two-in-five Canadians (44%, +5) disagree with changing Halloween’s date, while 15% (-2) are undecided.

Support for moving Halloween to the last Saturday in October is highest in Quebec (45%), followed by Ontario (41%), British Columbia (also 41%), Atlantic Canada (40%), Alberta (37%) and Saskatchewan and Manitoba (34%).

The survey also asked Canadians about the suitability of specific Halloween costumes for children and adults. More than half of Canadians believe children’s costumes that represent an ethnic stereotype (58%, -2) or that change the colour of the wearer’s skin (53%, -4) are inappropriate.

More than two-in-five Canadians also believe three other kinds of children’s costumes are inappropriate: those that require toy or replica weapons (48%, -3), those that refer to a culture that is not the wearer’s own (42%, -1) and those that depict a social stereotype (such as a jailbird or vagabond) (41%, +1).

The perceptions of Canadians are similar when the same garments are imagined on adults. Three-in-five (60%, =) think costumes that represent an ethnic stereotype are inappropriate, and more than half (54%, -6) feel the same way about costumes that alter the adult’s skin colour.

More than two-in-five Canadians find fault in adult costumes that refer to a culture that is not the adult’s own (46%, -4), incorporate toy or replica weapons (45%, -5) or represent a social stereotype (41%, =).

“Majorities of Canadians whose ancestry is Indigenous (55%) or European (52%) decry adult Halloween costumes that refer to a culture that is not the wearer’s own (55%),” says Mario Canseco, President of Research Co. “The proportions are lower among Canadians of East Asian (49%) and South Asian (38%) descent.”

Candy corn remains an extremely contentious confection, with 47% of Canadians (+5) saying they like it, and 45% (-3) saying they dislike it.

Animosity towards candy corn reaches 47% among Canadians aged 35-to-54 and 49% among Quebecers. Conversely, the confection is particularly popular among Canadians aged 18-to-34 (50%) and Ontarians (also 50%).

More than half of Canadians (52%, +8) say they like pumpkin spice flavoured drinks, while larger proportions enjoy pumpkin spice flavoured cakes (67%, +9) and pumpkin pie (70%, +4).

Find our data tables here and download the press release here.

Photo Credit: Patricia (Brownies for Dinner)

Canadians Growing Skeptical of Childhood Vaccinations

October 16, 2024October 15, 2024By Mario Canseco

Just over three-in-ten continue to believe the debunked idea that there is a connection between the MMR vaccine and autism.

Vancouver, BC [October 16, 2024] – Practically three-in-ten Canadians are opposed to a mandate related to childhood vaccinations, a new Research Co. poll has found.

In the online survey of a representative national sample, 29% of Canadians think parents “definitely” or “probably” should be the ones deciding on whether their children should be vaccinated, up nine points since a similar Research Co. poll conducted in March 2022.

Just over two thirds of Canadians (67%, -8) say vaccinations for children should “definitely” or “probably” be mandatory in their province.

Support for allowing parents to decide on vaccinations for children is highest in Alberta (34%, +18), followed by Quebec (31%, +16), Saskatchewan and Manitoba (30%, +11), British Columbia (also 30%, +9), Ontario (28%, +3), and Atlantic Canada (also 28%, +3).

In the late 1990s, a study published in the weekly medical journal The Lancet—which has since been discredited and retracted—attempted to link childhood vaccination and autism.

More than three-in-ten Canadians (31%, +12) believe there is a connection between the childhood vaccine for Measles, Mumps and Rubella (MMR) and autism.

“The long-debunked nation of a link between childhood vaccinations and autism is a reality for two-in-five Canadians aged 18-to-34 (40%),” says Mario Canseco, President of Research Co. “Fewer Canadians aged 35-to-54 (36%) and aged 55 and over (19%) hold the same misguided belief.”

Almost three-in-five Canadians (59%, +8) think everyone should be allowed to decide if they want to get vaccinations for seasonal diseases, while almost two-in-five (38%, -3) think the flu vaccine should be mandatory in their province.

Canadians who voted for the Liberal Party in 2021 are more likely to support a mandate for the flu vaccine in their province (46%) than those who cast ballots for the New Democratic Party (NDP) (41%) or the Conservative Party (32%) in the last federal election.

Methodology: Results are based on an online survey conducted from October 7 to October 9, 2024, among 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.