Canadians Are Watching More Recorded TV Than Live TV

More than four-in-five cable subscribers say there are many channels in their current plan that they never watch.

Vancouver, BC [February 7, 2019] – Canadians who watch television are spending more time enjoying programming that has been digitally recorded than watching shows the moment they air, a new Research Co. poll has found.

The online survey of a representative national sample asked Canadians to describe how they watch television.

About a third of the time spent by Canadians who watch television (32%) is done through a digital recording device, while 25% of the time is spent watching live television and 23% is spent streaming on online sites, such as Netflix, CraveTV or Disney Plus.

“Women are significantly more likely to watch recorded content (37% of their time) and to stream (28% of their time) than men,” says Mario Canseco, President of Research Co. “Conversely, men are more likely to be watching live programming than women (34% of their time).”

Streaming is decidedly more popular among Canadians aged 18-to-34 (35% of their time) than among those aged 35-to-54 (24% of the time) and those aged 55 and over (11% of the time).

When it comes to cable television, three-in-four Canadian subscribers (75%) say they watch Canadian networks “daily or a few times a week”. 

Majorities of Canadian cable subscribers also watch news channels (63%), American networks (61%) and sports channels (53%) “daily or a few times a week”, while fewer watch lifestyle channels (47%), specialty channels (41%) and movie channels (34%) at the same rate.

While 15% of Canadian cable subscribers have a large package with many premium channels, 40% describe their deal as mid-sized, with some premium channels. Equal proportions of cable subscribers have a small package, but not the cheapest (21%) or the cheapest available (also 21%).

More than four-in-five Canadian cable subscribers (83%) say there are many channels included in their current plan that they never watch, and three-in-four (75%) believe they pay too much money for cable television.

Across the country, 59% of Canadian cable subscribers claim to be disappointed with the variety of programming they are getting from their plan—a proportion that grows to 64% in both Atlantic Canada and British Columbia.

Methodology:

Results are based on an online study conducted from January 23 to January 26, 2020, among 895 adults in Canada who watch television at home. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.3 percentage points, nineteen times out of twenty.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca

Most Canadians Remain Opposed to Huawei in 5G Networks

Two thirds of respondents think Canada should not work to establish closer ties with China.

Vancouver, BC [January 31, 2019] – A sizeable majority of Canadians continue to believe that a telecommunications company from the People’s Republic of China should be excluded from the 5G spectrum, a new Research Co. poll has found.

The federal government is currently reviewing the guidelines for the development of 5G (or “Fifth Generation”) mobile networks, which are expected to provide Canadians with larger data capacity and faster connections. 

In the online survey of a representative national sample, two thirds of Canadians (66%) think the federal government should not allow Huawei to participate in Canada’s 5G mobile networks.

The level of rejection for Huawei’s presence in the 5G spectrum is similar to what was observed by Research Co. in July 2019 (68%), and remains higher than what was first reported in February 2019 (57%).

Canadians aged 55 and over (72%) and British Columbians (81%) are the groups that are voicing the highest opposition to Huawei’s participation in the 5G spectrum.

A series of extradition hearings for Huawei Chief Financial Officer Meng Wanzhou were held in the BC Supreme Court earlier this month. Meng was arrested in December 2018 and faces charges in the United States, including bank fraud and obstruction of justice. 

Two thirds of Canadians (67%, -5 since July 2019) agree with the way Canadian authorities have acted in this case.

“More than four-in-five Liberal Party voters in last year’s election (83%) endorse the performance of the federal government on the Meng case,” says Mario Canseco, President of Research Co. “Smaller majorities of federal New Democratic Party (NDP) voters (68%) and Conservative Party voters (53%) concur.”

Following Meng’s arrest, China’s detained two Canadians—Michael Kovrig and Michael Spavor—on espionage allegations, and banned exports of Canadian canola, pork and beef.

When asked if Canada should work to establish closer ties with China, one-in-five Canadians (19%, +1 since July 2019) believe that it should, while a majority (67%, -1) think it should not.

In a Research Co. survey conducted in December 2019, 27% of Canadians expressed a positive opinion of China, while 61% had negative views. 

Methodology:

Results are based on an online study conducted from January 23  to January 26, 2020, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca

British Columbians Unhappy with Their Mobile Phone Plan Prices

Most residents are skeptical about the promises of lower wireless costs issued by the federal and provincial governments.

Vancouver, BC [December 25, 2019] – Most residents of British Columbia are dissatisfied with how much they are paying for wireless communications, a new Research Co. poll has found.

In the online survey of a representative provincial sample, seven-in-ten mobile phone users (70%) describe the cost of their plan as “very expensive” or “moderately expensive.”

Mobile phone users aged 35-to-54 (77%) and those who reside in the Fraser Valley (74%) are more likely to believe that they currently pay too much for wireless services.

A monthly plan for a mobile phone in Canada with two gigabytes of data costs about $75. More than three-in-five British Columbians (62%) say a similar plan would be less expensive in the United States. 

More than a third of residents also think the cost of a similar phone plan would be lower in Italy (39%) and Australia (37%). 

“Most British Columbians know that wireless costs are lower in the United States than in Canada,” says Mario Canseco, President of Research Co. “But the current cost of a monthly plan for a mobile phone with two gigabytes of data in Australia and Italy is significantly lower, at $21 and $25 a month respectively.”

Two levels of government have promised action on this issue. The federal Liberal Party pledged to reduce the cost of wireless bills for Canadians by 25 per cent over the next four years. 

The Government of British Columbia recently appointed MLA Bob D’Eith to work with the federal government to explore more affordable and transparent mobile phone options.

Across British Columbia, only 31% of residents believe that the federal government will actually deliver on its promise of lower phone bills for Canadians.

A slightly higher proportion (35%) think the provincial government’s push for more affordable and transparent mobile phone options will ultimately be successful.

Methodology:

Results are based on an online study conducted from December 12 to December 16, 2019, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.5 percentage points, 19 times out of 20.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca

British Columbians Would Ban Mobile Phones in K-12 Classrooms

Public support for the measure that was implemented in Ontario earlier this year is high among parents and non-parents alike.

Vancouver, BC [November 29, 2019] – The notion of forbidding students from using their mobile phones in classrooms unreservedly is very popular in British Columbia, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 88% of British Columbians think the province should implement a ban on the use of mobile phones during instructional time in K-12 classrooms.

Earlier this year, the Province of Ontario restricted the use of mobile phones in K-12 classrooms, unless the devices are required for health or medical purposes, or to support educational needs as decided by an instructor.

In British Columbia, residents aged 55 and over are more likely to express support for a prohibition (85%) than those aged 35-to-54 (80%) and those aged 18-to-34 (68%).

At least four-in-five residents of Vancouver Island (86%), the Fraser Valley (83%) and Metro Vancouver (80%) are in favour of banning mobile phones during instructional time in K-12 classrooms. Support is lower, but still high, in Northern BC (75%) and Southern BC (62%).

“More than four-in-five British Columbians who have a child currently enrolled in K-12 are supportive of a classroom mobile phone ban (81%),” says Mario Canseco, President of Research Co. “The proportion is similar (77%) for those who have no children in school at this point.”

Methodology:

Results are based on an online study conducted from November 6 to November 8, 2019, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is plus or minus 3.5 percentage points, 19 times out of 20.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca

Two-in-Five Canadian Social Media Users Are Finding “Fake News”

About three-in-ten have been exposed to racist content on their social media feeds.

Vancouver, BC [October 16, 2019] – A sizeable proportion of social media users in Canada say they have seen “fake news” in their feeds, a new Research Co. poll has found.

In the online survey of a representative national sample of social media users, 41% of respondents say they found links to stories on current affairs that were obviously false.

“Almost half of Canadian social media users aged 18-to-34 (48%) say they have found blatantly false stories on social media,” says Mario Canseco, President of Research Co. “The proportion is lower among those aged 35-to-54 (41%) and those aged 55 and over (36%).”

About three-in-ten Canadian social media users (29%) say they have found racist content or comments in their feed. About one-in-five also report finding homophobic content or comments (21%) and content or comments offensive to people with disabilities (20%).

Canadian social media users aged 18-to-34 are more likely to report someone for offensive content or comments (35%, compared to the national average of 21%) and to post something on social media that they deleted after thinking it over twice (28%, compared to the national average of 21%). 

When asked about specific ideas that could be implemented on social media platforms, two thirds of Canadian users (68%) are in favour of banning “anonymous” accounts to only allow people to comment and post if they use their real name and likeness.

Three-in-five Canadian social media users (60%) believe “creeping” should be dealt with and would like platforms to always allow users to see who has viewed their profiles, photos and posts.

A sizeable proportion of respondents (72%) acknowledge that it is difficult to discern which social media accounts are real and which ones are fake.

More than three-in-five social media users (63%) believe politicians who have a social media account should not be able to block users from engaging with them.

Canadian social media users who voted for the Liberal Party or the New Democratic Party (NDP) in the 2015 federal election (67%) are more likely to support block-free accounts for politicians than those who voted for the Conservative Party (60%).

Methodology:

Results are based on an online study conducted from September 24 to September 26, 2019, among 840 adult social media users in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.4 percentage points, 19 times out of 20.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca