Mixed Messages on Organ Donation After Death in Canada

While sizeable majorities of Canadians agree with the practice, significantly fewer have explicitly outlined their wishes.

Vancouver, BC [October 25, 2022] – While a vast majority of Canadians say they want to donate their human organs and tissue after death, few are actually registered to do so, a new Research Co. poll has found.

In the online survey of a representative national sample, 84% of Canadians support the donation of human organs and tissue after death.

Canadians aged 55 and over are the most supportive of the practice (92%), followed by their counterparts aged 35-to-54 (84%) and aged 18-to-34 (78%).

Two thirds of Canadians (68%) say they would want their organs and tissue to be donated after their death, while 21% disagree and 11% are undecided.

On a regional basis, residents of Atlantic Canada are more likely to say that they would like to donate their organs and tissue after death (79%), followed by those who live in British Columbia and Alberta (each at 71%), Saskatchewan and Manitoba (69%), Quebec (66%) and Ontario (64%).

Across the country, only 43% of Canadians say they have registered to be an organ and tissue donor after their death, an “explicit consent” usually expressed in a health card or driver’s licence.

“On the issue of organ and tissue donation after death, the thoughts and actions of Canadians differ greatly,” says Mario Canseco, President of Research Co. “While two thirds want to go through with donations, fewer than half have actually registered to do so.”

Some jurisdictions around the world have established “Active Donor Registration” systems for organ and tissue donation. Under these systems, every person over the age of 18 is considered an organ and tissue donor after death unless they specifically opt-out of a registry.

In January 2021, Nova Scotia’s “Human Organ and Tissue Act” came into effect. The law makes every single person who has resided in the province for at least a year a potential organ and tissue donor after death. Nova Scotians who do not wish to be donors are able to opt-out of the system.

Almost two thirds of Canadians (65%, down five points since a similar Research Co. poll conducted in August 2020) want their provincial government to “definitely” or “probably” implement an “Active Donor Registration” system for organ and tissue donation after death.

Support for the implementation of an “Active Donor Registration” system is highest among Canadians who voted for the New Democratic Party (NDP) in the 2021 federal election (74%), but also encompasses majorities of those who cast ballots for the Liberal Party (68%) and the Conservative Party (67%).

Methodology:

Results are based on an online survey conducted from October 1 to October 3, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Some British Columbians Keep Options Open to Work from Home

Only 11% of British Columbians who worked from home during the COVID-19 pandemic have returned to the office full time.

Vancouver, BC [October 7, 2002] – Employed British Columbians are still figuring out the new qualms of office life, and more than a third are not particularly thrilled with their current arrangements to work from home, a new Research Co. poll has found

In the online survey of a representative sample, more than three-in-five home workers in British Columbia (63%) say they are happy with their current arrangements to perform their duties away from the office. Similar proportions claim to be working from home more often (19%) or less often (18%) than they would like to.

Just over one-in-ten British Columbians who worked from home during the COVID-19 pandemic (11%) have returned to the office full time. About a third (32%) are working from home once or twice a week, while 25% are there three to four times a week and 31%  work from home five days a week.

“There is a significant generational divide when it comes to the home office in British Columbia,” says Mario Canseco, President of Research Co. “While only 19% of home workers aged 18-to-34 are not commuting at all, the proportion rises to 35% among those aged 35-to-54 and to 47% among those aged 55 and over.”

More than half of British Columbians who worked from home during the pandemic (53%) say they are “very likely” or “moderately likely” to seek a different job if their current company does not allow them to work from home as often as they want. Just under one-in-ten (8%) have already left a position because of this reason.

Two thirds of home workers in British Columbia (66%, +2 since a similar Research Co. poll conducted in January 2022) say they are “very likely” or “moderately likely” to explore the possibility of switching to a different job that can be performed from home in their own metropolitan area.

Smaller proportions of home workers in British Columbia would consider switching to a different job that can be performed from home for a company headquartered in the province (59%, +2) or in a different Canadian province (45%, =).

Compared to January 2022, we see fewer employed British Columbians reporting an increase in virtual staff meetings (28%, -17) and virtual business development (21%, -24) at their workplace.

Conversely, employed British Columbians say that they have seen more in person staff meetings (27%, +13) and more in-person business development (21%, +6) than three months ago.

The change is not as pronounced on business travel, with 15% of employed British Columbians (+5) noticing more trips and 31% (-8) saying they are less common than three months ago. In addition, there is a slight reduction in the amount of virtual communications between offices (27%, -19).

Methodology:

Results are based on an online study conducted from September 28 to September 30, 2022, among 700 adults who work in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.7 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Automated Speed Enforcement Still Favoured in British Columbia

More than three-in-five residents of the province agree with four different types of automated speed enforcement.

Vancouver, BC [September 16, 2022] – Sizeable majorities of British Columbians continue to endorse the use of technology to identify vehicles whose drivers choose not to abide by existing speed limits, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 76% of British Columbians approve of the use of fixed speed cameras, or cameras that stay in one location and measure speed as a vehicle passes, up four points since a similar Research Co. survey conducted in 2021.

Automated speed enforcement works by using cameras or sensors to pick up a vehicle speeding. A ticket is then issued to the owner of the vehicle. Driver’s license points are not issued as the driver of the vehicle cannot be identified.

Majorities British Columbians have voiced support for automated speed enforcement in Research Co. surveys conducted in 2018, 2019, 2020 and 2021.

More than seven-in-ten British Columbians (72%, +1) approve of the use of speed-on-green intersection cameras in the province. This type of enforcement entails using red light cameras to capture vehicles that are speeding through intersections.

“Women (74%) and British Columbians aged 55 and over (79%) are particularly supportive of speed-on-green intersection cameras,” says Mario Canseco, President of Research Co. “The practice is also endorsed by majorities of British Columbians who voted for the BC New Democratic Party (NDP) (77%), the BC Liberals (75%) and the BC Green Party (69%) in the 2020 provincial election.”

Two thirds of British Columbians (66%, +2) are in favour of mobile speed cameras, or devices that can be moved from place to place to measure speed as a vehicle passes.

Just over three-in-five British Columbians (61%, +8 since 2021) favour the use of point-to-point speed enforcement, which relies on cameras placed at two or more distant points on a road. The average speed of vehicles that pass between points is calculated and tickets are issued to vehicles whose average speed over the distance was excessive.

Methodology:

Results are based on an online survey conducted from September 8 to September 10, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

More in Canada and U.S. Feel Climate Change is Major Crisis

Most Canadians and Americans are willing to pay higher taxes in order to adequately address global warming.

Vancouver, BC [September 13, 2022] – The concerns of residents of Canada and the United States about global warming have increased over the past two years, a new two-country Research Co. poll has found.

In the online survey of representative national samples, 68% of Canadians (+6 since a similar Research Co. poll conducted in June 2020) and 60% of Americans (+9) feel that climate change is a “major crisis”.

Almost seven-in-ten Canadians (69%, +5) and three-in-five Americans (60%, +7) think global warming is a fact and is mostly caused by emissions from vehicles and industrial facilities.

About one-in-five respondents in the two countries (20% in Canada and 21% in the United States) believe climate change is a fact and is mostly caused by natural changes. Only 5% of Canadians and 12% of Americans brand global warming as a theory that has not yet been proven.

“Belief in human-made climate change is low among Republicans in the United States (35%) and Conservatives in Canada (47%),” says Mario Canseco, President of Research Co. “The numbers are strikingly different among Democrats in the United States (80%) and Liberal Party voters in Canada (82%).”

Majorities of Canadians and Americans (59% and 61% respectively) say they are willing to pay higher taxes to adequately address climate change. Only two other issues come close to this level of acceptance for higher taxation: schools (CAN 57%, USA 64%) and homelessness (CAN 57%, USA 61%).

Fewer Canadians and Americans are willing to pay higher taxes in order to adequately address four other issues: forest fires (55% and 58% respectively), floods (52% and 56% respectively), housing improvements (51% each) and transit improvements (44% and 46% respectively).

Sizeable majorities of Canadians and Americans believe three groups should be doing more now to deal with issues related to climate change that are happening or impacting people directly now: companies and corporations (75% and 70% respectively), governments (69% and 65%) and individuals and consumers (67% and 65%).

Most residents of both countries also believe that more action is required to address issues related to climate change that may happen or impact people directly in the future from companies and corporations (76% in Canada and 70% in the United States), governments (72% and 66% respectively) and individuals and consumers (68% and 65%).

Parents of children under the age of 18 were asked about the effect of conversations they have had with their kids about climate change. Significant proportions of parents in Canada (85%) and the United States (79%) say they are recycling more as a result of these chats.

Practically half of American parents (49%) and a majority of Canadian parents (55%) claim to be driving less, and more than two-in-five (44% in the United States, 47% in Canada) say they are taking shorter showers as a result of conversations about global warming with their children.

Fewer parents in each country acknowledge taking other steps, such as reducing their consumption of meat (CAN 36%, USA 30%), changing the way they voted in a federal election (24% each) or changing the way they voted in a local election (CAN 18%, USA 21%).

Methodology: Results are based on online studies conducted from August 19 to August 21, 2022, among representative samples of 1,000 adults in Canada and the United States. The data has been statistically weighted according to Canadian and U.S. census figures for age, gender and region in each country. The margin of error—which measures sample variability—is +/- 3.1 percentage points for each country.

Find our data tables for Canada here, the data tables for the United States here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Just Under Half of Canadians Dread Their City or Town’s Drivers

Practically seven-in-ten Canadians saw a driver not signaling before a turn in the past month. 

Vancouver, BC [September 6, 2022] – The level of confidence that Canadians bestow upon drivers in their city or town has dropped drastically over the past year, a new Research Co. poll has found.

In the online survey of a representative national sample, 48% of Canadians think drivers in their city or town are worse now than five years ago, up 18 points since a similar Research Co. poll conducted in November 2021.

More than half of Canadians who live in Atlantic Canada (61%, +36), British Columbia (57%, +13) and Ontario (56%, +26) say drivers are worse now. The proportions are lower in Alberta (43%, +10), Saskatchewan and Manitoba (42%, +7) and Quebec (34%, +10).

More than half of Canadians aged 55 and over (58%, +22) and aged 35-to-54 (52%, +20) claim that drivers in their city or town are worse now than five years ago. The proportion is lower among Canadians aged 18-to-34 (34%, +13).

The survey also tracks the incidence of six specific occurrences on the country’s roads over the past month. Practically seven-in-ten Canadians (69%, +14) say they witnessed a driver not signalling before a turn, a proportion that climbs to 74% in Manitoba and Saskatchewan.

A majority of Canadians (54%, +13) recently observed a car taking up two or more spots in a parking lot.

Practically half of Canadians (49%, +11) saw a driver not stopping at an intersection. This behaviour is more prevalent in Atlantic Canada (58%), British Columbia (55%) and Ontario (54%).

Two-in-five Canadians (40%, +8) witnessed a driver turning right or left from an incorrect lane, including 49% of British Columbians.

More than a third of Canadians (37%, +9) went through a close call, such as having to slam the brakes or steer violently to avoid a collision—including 48% of Atlantic Canadians and 44% of Albertans.

“Only 15% of Canadians say they did not see any illegal or regrettable behaviour on the road over the past month,” says Mario Canseco, President of Research Co. “This represents a 12-point drop since our previous survey in 2021.”

Just under three-in-five Canadians (58%, +7) claim that there are specific groups or people in their city or town who are worse drivers than others—a proportion that rises to 67% in British Columbia.

As was the case last year, the top four responses issued by Canadians who point the finger at a specific group for bad driving behaviours are “young” (40%, +8), “Asian (19%, +3), “elderly” (18%, -3) and “immigrant” (8%, +2).

Methodology:

Results are based on an online study conducted from August 19 to August 21, 2022, among a representative sample of 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

Half of Canadians Say Their City or Town is Noisier Than in 2021

More than a third of the country’s residents (36%) have been bothered by unnecessary noise from vehicles in their own homes.

Vancouver, BC [August 23, 2022] – A sizeable proportion of Canadians have been bothered by a variety of noises while inside their homes, and practically half claim that their surroundings are not as quiet as they were in 2021, a new Research Co. poll has found.

In the online survey of a representative national sample, 49% of Canadians believe their city or town has become noisier over the past year, up 22 points since a similar Research Co. survey conducted in January 2021.

Just over two-in-five Canadians (41%, +18) think their street is noisier now than it was in 2021, while three-in-ten (30%, +2) feel the same way about their homes.

More than two-in-five Canadians of Indigenous (44%) and South Asian (41%) descent feel their home is noisier now, along with 32% of women, 40% of Canadians aged 18-to-34 and 37% of British Columbians.

When asked about specific disturbances that have bothered them at home over the past year, more than a third of Canadians (36%, +6) mention unnecessary noise from vehicles (such as motorcycles and cars revving up).

At least one-in-four Canadians were also subjected to construction-related noises (such as roofing, land clearing and heavy machinery) (29%, new), loud people outside their home (28%, +8), dogs barking (27%, +3), a car alarm (25%, +5) and yard work (such as lawnmowers and leaf blowers) (also 25%, +6).

Fewer Canadians were disturbed over the past 12 months by nine other noises, including loud music playing inside a vehicle (21%, +3), power tools (such as electric saws and sanders) (21%, +3), drivers honking the horn excessively (20%, +8), yelling or screaming at a nearby home (19%, +1), loud music at a nearby home (18%, +1), fireworks (18%, +2), a loud gathering or party at a nearby home (17%, +2), a home alarm (10%, +1) and cats meowing (7%, +2).

“Compared to 2021, there is significant growth in the proportion of Canadians who have been bothered at home by drivers honking the horn excessively,” says Mario Canseco, President of Research Co. “In British Columbia, three-in-ten residents (30%) have experienced this nuisance.”

Practically three-in-four Canadians (74%, -5) have not taken any action to deal with noise at home. About one-in-seven (14%, +2) have worn earplugs or earmuffs to mitigate noise—including 20% of Quebecers and 22% of Canadians aged 18-to-34.

Fewer Canadians have chosen to report noise concerns to the police (8%, +3), acquired hardware to mitigate noise while inside their home (such as noise cancelling headphones or earphones) (7%, =) or moved away from their previous dwelling because of noise (5%, +1).

Methodology: Results are based on an online survey conducted from August 14 to August 16, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

A Third of Canadian Households Experienced COVID-19 Recently

The country’s residents are divided on whether restrictions and mandates were lifted at the right time in their community.

Vancouver, BC [August 8, 2022] – A growing number of Canadians acknowledge that their household has been negatively impacted by COVID-19 over the past few weeks, a new Research Co. poll has found.

In the online survey of a representative national sample, 37% of Canadians say themselves, or someone else in their household, became infected with COVID-19 after restrictions and mandates were lifted in their community, up 14 points since a similar Research Co. poll conducted in May 2022.

Across the country 46% of Canadians (+3) believe restrictions and mandates were abandoned too early in their community, while 44% (-5) think the decision was made at the right time.

“More than half of Atlantic Canadians (55%) appear disappointed with the absence of restrictions and mandates related to COVID-19,” says Mario Canseco, President of Research Co. “The proportions are lower in Alberta (48%), Saskatchewan and Manitoba (47%), British Columbia (45%), Quebec (also 45%) and Ontario (43%).”

Compared to May, there is little fluctuation when Canadians are asked about the possible return of specific regulations. Two thirds (66%, -2) would be satisfied if they have to wear a mask or face covering when entering an indoor premise. Slightly smaller proportions of Canadians would feel the same way if a reduction of capacity at venues (such as cinemas, theatres, concert halls and sports arenas) is implemented (63%, -1) or if proof of vaccination is required once again to go to restaurants or public events (60%, -1).

Three-in-five Canadians (60%, +1) believe it is only a matter of time before everyone catches COVID-19, and a majority (54%, +2) claim that, as long as people are vaccinated, the virus is a minor nuisance. In addition, 63% of Canadians (+3) foresee being vaccinated against COVID-19 at least once again in the next six months.

Just over two thirds of Canadians (68%) state that the worst of COVID-19 is definitely or probably “behind us”, down eight points since a similar Research Co. poll conducted in May 2022.

More than three-in-four Canadians (77%, -1) continue to brand COVID-19 as a real threat—including 82% of those aged 55 and over.

Public satisfaction with the pandemic performance of the federal government dropped from 61% in May to 55% this month. The rating is highest in Quebec (60%) and Atlantic Canada (58%), followed by Ontario (53%), Saskatchewan and Manitoba (52%), British Columbia (49%) and Alberta (48%).

The satisfaction rating also fell this month for provincial administrations (53%, -10) and municipal governments (59%, -6).

In the four most populous provinces of Canada, the level of satisfaction with COVID-19 management is highest in British Columbia (62%, =), followed by Quebec (58%, -9), Ontario (48%, -17) and Alberta (39%, -14).

Methodology: Results are based on an online study conducted from August 1 to August 3, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Photo Credit: Great11

Positive Views on TMX Pipeline Rise in BC, Drop Slightly in Alberta

A third of British Columbians (33%) believe the project should be stopped, down eight points since October 2021.

Vancouver, BC [August 5, 2022] – Favourable perceptions on the expansion of the Trans Mountain Pipeline have increased in British Columbia and remain high in Alberta, a new Research Co. poll has found.

In the online survey of representative provincial samples, 51% of British Columbians agree with the federal government’s decision to re-approve the project, up six points since a similar Research Co. poll conducted in October 2021.

Practically seven-in-ten Albertans (69%) also agree with the re-approval of the Trans Mountain Pipeline expansion, down five points since a similar Research Co. survey conducted in November 2020.

In British Columbia, residents of Southern BC (66%), Northern BC (61%) and the Fraser Valley (58%) are more likely to hold positive views on the pipeline project. The rating is lower in Metro Vancouver (50%) and Vancouver Island (41%).

In Alberta, sizeable majorities of residents of Edmonton (72%) and Calgary (66%) are in favour of the pipeline expansion, along with 70% of those who live other areas of the province.

“The proportion of British Columbians who want the provincial government to do anything necessary to ensure that the Trans Mountain Pipeline expansion does not happen dropped from 41% in October 2021 to 33% in July 2022,” says Mario Canseco, President of Research Co. “In Alberta, 25% of residents (+3) share the same point of view.”

More than half of British Columbians (51%, -4) and three-in-five Albertans (61%, +2) say they are disappointed with the way the federal government has managed the Trans Mountain Pipeline expansion.

Significant majorities of Albertans (78%, -1) and British Columbians (71%, +6) believe the Trans Mountain Pipeline will create hundreds of jobs for residents of each province.

Two-in-five British Columbians (40%, -7) think the Trans Mountain Pipeline expansion threatens the health and safety of the province’s residents. Just under three-in-ten Albertans (28%, +11) share this point of view.

Fewer than half of residents of the two provinces expect gas prices to be lower now that the Trans Mountain Pipeline expansion has been re-approved: 40% in Alberta (+6) and 37% in British Columbia (+1).

In November 2016, the federal government rejected a proposal—known as the Enbridge Northern Gateway—to build a new pipeline from Alberta to British Columbia’s north coast, to export oil on tankers to Asian markets.

Just under half of British Columbians (46%, +5) believe it is time to reconsider the Enbridge Northern Gateway proposal, while just over a quarter (27%, -7) disagree.

Support for taking a second look at the Enbridge Northern Gateway is highest in Northern BC (60%), followed by Southern BC (51%), Metro Vancouver (45%), the Fraser Valley (43%) and Vancouver Island (38%).

Methodology: Results are based on an online study conducted from July 29 to July 31, 2022, among 800 adults in British Columbia and 800 adults in Alberta. The data has been statistically weighted according to Canadian census figures for age, gender and region in each province. The margin of error – which measures sample variability – is +/- 3.5 percentage points for each province, 19 times out of 20.

Find our data tables for British Columbia here, our data tables for Alberta here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

 Photo Credit: Codex

Few British Columbians Ponder Calorie Counts When Dining Out

More than three-in-four believe it should be mandatory to display calories on any menu that lists or depicts standard food items.

Vancouver, BC [July 26, 2022] – Residents of British Columbia pay more attention to the nutritional value of foods when they are at the supermarket than when dining out or ordering in, a new Research Co. poll has found.

In the online survey of a representative provincial sample, more than a third of British Columbians (37%) say they “frequently” check labels to review nutritional content when buying groceries for themselves or others in their household.

Significantly fewer British Columbians “frequently” pay attention to menus to review nutritional content when dining out (13%) or when ordering food delivery (11%).

While almost three-in-ten British Columbians (29%) “frequently” check labels at the grocery store to review the total calories of a product, the proportion drops drastically when residents dine out (14%) or order in (11%).

A similar scenario ensues when respondents are asked about checking for two other items in the food they consume. About three-in-ten British Columbians check labels at the grocery store for sodium (32%) and fat (29%). Fewer follow the same course of action when they go to a restaurant (Sodium 14%, Fat 13%) or when they browse menus or apps for food delivery (Sodium 10%, Fat 11%).

In the Province of Ontario, it is mandatory to display calories on any menu that lists or depicts standard food items offered for sale by a regulated food service premises. More than three-in-four British Columbians (76%, -5 since a similar Research Co. poll conducted in November 2018) are in favour of adopting this regulation.

In 2012, the Province of British Columbia implemented the Informed Dining initiative, a program designed to allow residents to have nutrition information available when eating at participating food service establishments. The voluntary program was abandoned in 2020.

“British Columbians appear to be affected by the lack of standards when it comes to nutritional information in restaurants,” says Mario Canseco, President of Research Co. “Customers do not have the same information to make a decision that they currently have at the grocery store.”

The proportion of British Columbians who use an activity tracker to monitor certain fitness-related metrics—such as distance walked, amount of exercise and/or calorie consumption—increased from 41% in November 2018 to 45% this month.

Practically half of Metro Vancouverites (49%) rely on an activity tracker. The proportions are lower in Southern BC (46%), Northern BC (42%), Vancouver Island (36%) and the Fraser Valley (35%).

Methodology: Results are based on an online study conducted from July 4 to July 6, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.5 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Generation X Moves Toward Music Streaming Services in Canada

Compared to last year, fewer Canadians aged 35-to-54 are listening to music on the radio.

Vancouver, BC [July 22, 2022] – The proportion of Canadians who relied on a radio to listen to music on a weekly basis has dropped since last year, as more members of Generation X embrace streaming platforms, a new Research Co. poll has found.

In the online survey of a representative national sample, 60% of Canadians heard music on a regular radio over the past week, down six points since a similar Research Co. poll conducted in January 2021.

Just over two-in-five Canadians (41%, +1) say they listened to music on a streaming service over the past seven days, while fewer than one-in-four (23%, -7) accessed music files stored in a computer or a phone.

Over the past week, fewer Canadians heard music on an LP record, cassette or CD (13%, -2) or on satellite radio (12%, =).

“The data shows a marked generational divide when it comes to how Canadians are listening to music,” says Mario Canseco. President of Research Co. “While Canadians aged 18-to-34 were quicker to adopt streaming platforms, their counterparts aged 35-to-54 are now clearly moving in the same direction.”

Practically three-in-five Canadians aged 18-to-34 (59%) are listening to music on a streaming service, while less than half (45%, down 17 points since February 2019) are using a radio.

Almost half of Canadians aged 35-to-54 (48%, +3 since 2021) are listening to music on a streaming platform, while 62% (-8) rely on the radio.

Two thirds of Canadians aged 55 and over (67%, -3) hear music on the radio, while 27% (-1) listen on a streaming platform.

Almost one-in-four Canadians (24%, +4) paid to access a music streaming service in the last month, including 40% of those aged 18-to-34 and 26% of those aged 35-to-54.

In the last month, significantly fewer Canadians paid for and downloaded a song online (11%, =) or purchased a compact disc or LP record (7%, -3).

Canadians remain divided when asked to ponder if, in this day and age, music creators are being fairly compensated for their work. While 40% think they are (=), 40% (-1) claim that they are not.

While only 30% (-2) of Canadians aged 55 and over believe music creators are being fairly compensated right now, the proportion rises to 45% (+3) among those aged 35-to-54 and to 55% (+1) among those aged 18-to-34.

Methodology: Results are based on an online study conducted from July 11 to July 13, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

One-in-Four Canadian WhatsApp Users Face Scams, Fake News

The vast majority of messages received on the app (84%) are personal, while fewer than one-in-five (16%) are work-related.

Vancouver, BC [July 15, 2022] – Just over two-in-five Canadians who rely on WhatsApp have never encountered one of four different setbacks while using the instant messaging application, a new Research Co. poll has found.

In the online survey of a representative national sample, 45% of Canadians say they use WhatsApp, including 68% of those aged 18-to-34 and 55% of Ontarians.

More than three-in-four Canadian WhatsApp users (76%) say they rely on the application to send text messages “every day” or “a few days a week.”

More than half of WhatsApp users in Canada (55%) share pictures through the app “every day” or “a few days a week”, a proportion that rises to 74% among those aged 18 to 34.

Fewer Canadian WhatsApp users make audio phone calls (46%), share news articles (44%) or make video phone calls (42%) “every day” or “a few days a week” through the application.

Over the course of an average week, 84% of all WhatsApp messages received by Canadians are personal in nature (from friends and family), while the remaining 16% are work-related (dealing with co-workers, tasks or clients).

Only 41% of Canadian WhatsApp users say they have not encountered any one of four problems when using the app.

Almost two-in-five Canadian WhatsApp users (38%) acknowledge that they had to block a person on the app, including 52% of Atlantic Canadians.

More than a quarter of Canadian WhatsApp users (27%) say they were added to a group without their consent, a proportion that rises to 41% in Quebec.

One-in-four Canadian WhatsApp users received “fake news” or misinformation on the app (24%) or were targeted by a scam (23%).

“About a third of Canadian WhatsApp users aged 18-to-34 (32%) are successful at pinpointing misinformation,” says Mario Canseco, President of Research Co. “The numbers are decidedly lower among their counterparts aged 35-to-54 (24%) and aged 55 and over (16%).”

WhatsApp users in British Columbia are more likely to have been targeted by a scam while using the application (26%) than those in Alberta and Quebec (24% each), Ontario (23%), Atlantic Canada (22%) and Saskatchewan and Manitoba (17%).

Methodology: Results are based on an online study conducted from June 25 to June 27, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

British Columbians Ambiguous About Province-Wide Police Force

Seven-in-ten residents (70%) support increasing the use of closed circuit television (CCTV) in their community.

Vancouver, BC [July 12, 2022] – Residents of British Columbia are split when assessing if a province-wide police force that would replace the Royal Canadian Mounted Police (RCMP) should be created, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 39% of British Columbians agree with this idea, while 38% disagree and 23% are undecided.

Earlier this year, the all-party Special Committee on Reforming the Police Act in the Legislative Assembly issued a report which recommended the establishment of a BC-wide police force that would replace the RCMP.

At least two-in-five residents of Northern BC (45%), the Fraser Valley (43%), Vancouver Island (also 43%) and Metro Vancouver (40%) are in favour of instituting a BC-wide police force. Support is decidedly lower in Southern BC (26%).

The concept of “defunding the police” calls for divesting funds from police departments and reallocating them to non-policing forms of public safety and community support. Almost half of British Columbians (49%) agree with this idea, while 38% disagree and 14% are not sure.

Support for “defunding the police” is highest among BC Green Party voters in the last provincial election (66%). The level of agreement is lower among British Columbians who cast ballots for the BC New Democratic Party (NDP) (53%) or the BC Liberals (50%) in 2020.

Seven-in-ten British Columbians (70%) agree with increasing the use of closed circuit television (CCTV) cameras in their community as a means of surveillance to help deter and solve crimes.

Compared to a similar Research Co. poll conducted in November 2021, there are no changes in the perceptions of British Columbians on two issues: almost half (48%) continue to fear becoming victims of crime in their community “a great deal” or “a fair amount” and 63% would feel “very safe” or “moderately safe” walking alone in their own neighbourhood after dark.

This month, fear of crime is highest in Northern BC (52%, +3), followed by Metro Vancouver (51%, -3), Southern BC (48%, +16),  the Fraser Valley (45%, +4) and Vancouver Island (40%, -1).

Fewer than one-in-five British Columbians (18%, -2) say they have been victims of a crime involving the police (such as an assault or a car break-in) in their community over the past four years.

Just over half of British Columbians (51%, +7) believe that the level of criminal activity in their community has increased in the past four years—a proportion that jumps to 62% in Southern BC.

British Columbians continue to support the authorization of two bans in their municipality: one on military-style assault weapons (82%, -2) and another one on handguns (75%, -4).

More than half of British Columbians (51%, +3) think addiction and mental health issues are to blame “a great deal” for the current situation regarding crime in their community.

Fewer residents of the province blame other factors, such as gangs and the illegal drug trade (37%, -1), poverty and inequality (32%, +1), an inadequate court system (32%, +2), lack of values and improper education for youth (27%, =), a bad economy and unemployment (24%, +4), insufficient policing and a lack of resources to combat crime (also 22%, +2) and immigrants and minorities (8%, -1).

Methodology: Results are based on an online study conducted from July 4 to July 6, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.5 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Few Canadians Think Marital Infidelity is Morally Acceptable

Across Canada, the moral acceptability of gambling and physician assisted death dropped since 2021.

Vancouver, BC [May 17, 2022] – Only one-in-six Canadians have no moral qualms about the existence of infidelity in a marriage, a new Research Co. poll has found.

The online survey of a representative national sample asked Canadians whether they considered 21 different issues as “morally acceptable” or “morally wrong.”

Only 16% of Canadians think married men and/or women having an affair is morally acceptable, down two points since a similar Research Co. poll conducted in April 2021.

“Across Canada, more than one-in-five men (22%) think affairs involving married persons are morally acceptable,” says Mario Canseco, President of Research Co. “Only 10% of Canadian women share the same view.”

More than two thirds of Canadians think four other issues are morally acceptable: contraception (75%, -1), divorce (73%, -4), sexual relations between an unmarried man and woman (69%, -3)  and having a baby outside of marriage (also 69%, =).

More than half of Canadians believe sexual relations between two people of the same sex (59%, -3), abortion (55%, -2) and medical research using stem cells obtained from human embryos (also 55%, =) are morally acceptable. The proportions are lower for four other issues: pornography (31%, =), prostitution (30%, -3), polygamy (19%, =), cloning humans (12%, =) and paedophilia (4%, -1).

On issues related to animals, more than a third of Canadians (36%, -2) say buying and wearing clothing made of animal fur is morally acceptable, while fewer feel the same way about medical testing on animals (25%, +1) and cloning animals (19%, =).

Two-in-five Canadians (40%, -1) believe the death penalty is morally acceptable. Significantly fewer hold similar views on using illegal drugs (18%, -2) and suicide (also 18%, =).

Just over three-in-five Canadians (61%, -4) consider physician-assisted death as morally acceptable. Canadians aged 55 and over are more likely to feel this way (66%) than those aged 35-to-54 (58%) and aged 18-to-34 (57%).

Canadians of European descent are significantly more likely to say that physician-assisted death is morally acceptable (71%) than their counterparts whose origins are East Asian (49%) and South Asian (38%).

Just over half of Canadians (52%, -5) think gambling is morally acceptable.

Quebec is the only province where fewer than half of residents (48%) refer to gambling as morally acceptable. The proportions are higher in Saskatchewan and Manitoba (51%), Alberta and Ontario (each at 53%), Atlantic Canada (54%) and British Columbia (58%).

Methodology: Results are based on an online study conducted from May 7 to May 9, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

More Canadians Are Having Dinner in Front of the Television Set

Practically three-in-five Canadians spend anywhere from 31 to 60 minutes preparing dinner on an average weekday.

Vancouver, BC [May 13, 2022] – Most of Canada’s evening meals occur in a setting that is not the dining room and with electronic entertainment, a new Research Co. poll has found.

In the online survey of a representative national sample, Canadians report that 45% of their dinners at home in the past month took place at the dining room with no television, down six points since a similar Research Co. poll conducted in June 2019. A majority of dinners (55%, +6) happened at a different part of the home, with the television on.

In Quebec, 50% of dinners at home in the past month occurred away from the dining room and with the television on. The proportion rises to 53% in British Columbia, 54% in Saskatchewan and Manitoba, 56% in Ontario, 58% in Atlantic Canada and 62% in Alberta.

Canadians aged 18-to-34 are having fewer evening meals away from the dining room (51%) than their counterparts aged 35-to-54 (56%) and aged 55 and over (57%).

Three-in-ten Canadians (30%, -6 since a Research Co. survey conducted in June 2020) say they spend less than 30 minutes preparing dinner for themselves and others in their household on an average weekday.

Almost three-in-five Canadians (59%, +3) say making dinner on an average weekday takes anywhere from 31 to 60 minutes, while 11% (+3) require more than one hour to prepare food.

“A third of Ontarians, Quebecers and Albertans (33% each) manage to make dinner in less than half an hour,” says Mario Canseco, President of Research Co. “Fewer residents of Saskatchewan and Manitoba (30%), British Columbia (26%) and Atlantic Canada (23%) can consistently manage this feat.”

Across the country, 65% of Canadians (unchanged) say they are “very familiar” or “moderately familiar” with Canada’s Food Guide. Awareness is lowest among Canadians aged 55 and over (56%) and rises among those aged 18-to-34 (70%) and those aged 35-to-54 (71%).

Fewer than three-in-five residents of British Columbia (58%) and Saskatchewan and Manitoba (59%) are familiar with Canada’s Food Guide. The proportion is higher in Quebec (64%), Alberta (65%), Ontario (68%) and Atlantic Canada (71%).

Just over a third of Canadians (35%, -6) rely on the recommendations of Canada’s Food Guide “all the time” or “most of the time” when choosing what they eat in an average week.

Women are more likely to review the recommendations of Canada’s Food Guide when deciding what to prepare (40%) than men (32%).

Methodology: Results are based on an online study conducted from May 7 to May 9, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Credit and Debit Cards Relied Upon for Most Payments in Canada

Most Canadians say that lack of cash compelled them to make a small purchase with their credit or debit card in the last month.

Vancouver, BC [May 6, 2022] – Canadians are currently using cash for transactions at a higher rate than during the early days of the COVID-19 pandemic, but most payments continue to be made through alternative methods, a new Research Co. poll has found.

In the online survey of a representative national sample, Canadians relied on a credit card or a smartphone to finalize 46% of their purchases over the past month, down four points since a similar Research Co. poll conducted in May 2020.

One third of purchases from Canadians (33%, -2) were completed with a debit card or e-transfer, while 3% (-9) entailed the use of a cheque. Cash was used for the remaining 18% of transactions (+15).

“Credit cards are the main form of payment for residents of British Columbia (58%) and Quebec (50%),” says Mario Canseco, President of Research Co. “The debit card is the preferred option for residents of Ontario (47%) and Alberta (43%).”

More than three-in-five Canadians (63%) say that, over the course of the past month, there was a time when they did not have any paper money with them and had to make a small purchase (less than $10) with their credit or debit card.

While 50% of Canadians aged 55 and over were caught without paper money in the past month, the proportion rises to 64% among those aged 35-to-54 and to 77% among those aged 18-to-34.

Half of Canadians (50%, -8) expect people to rely on biometrics (such as iris scans, fingerprints or palm recognition) to complete purchases at some point within the next 10 years.

Albertans are more likely to predict the introduction of biometric payments in the next 10 years (60%). Belief in this vision becoming reality is lower in Ontario (52%), Quebec (50%), British Columbia (also 50%), Saskatchewan and Manitoba (43%) and Atlantic Canada (37%).

Almost half of Canadians (49%, +14) say they would not like to see people utilizing biometrics to buy things in their lifetimes. Just under two-in-five (39%, -11) would welcome this development, and 12% (-3) are undecided.

Men (43%), Canadians aged 18-to-34 (49%), Albertans (also 49%) and Quebecers (44%) are more likely to wish for the opportunity to make payments through biometrics in the future.

Methodology: Results are based on an online study conducted from April 25 to April 27, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Fewer British Columbians Are Noticing Distracted Drivers on Roads

Almost two thirds of the province’s residents support seizing the electronic devices of repeat offenders.

Vancouver, BC [April 19, 2022] – While the proportion of British Columbians who are detecting distracted drivers has dropped since 2020, most of the province’s residents think it is time for tougher penalties to deal with this issue, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 46% of British Columbians say they witnessed a driver talking on a hand-held cell phone or texting while driving over the past four weeks, down nine points since a similar Research Co. poll conducted in December 2020.

Men (50%) and British Columbians aged 18-to-34 (52%) are more likely to say that they crossed paths with a distracted driver than women (43%) and British Columbians aged 35-to-54 (47%) and aged 55 and over (42%).

Drivers caught emailing, texting, or using an electronic device while driving in British Columbia face a fine of $368 and four penalty points (equivalent to $252) in their insurance penalty point premium. This means a total of $620 for a first-time infraction.

A majority of British Columbians (56%, +4) say the current fine for distracted driving in the province is “about right”, while 24% (-6) deem it “too low” and 15% (+1) consider it “too high.”

While one third of residents of Vancouver Island (33%) believe the current penalty for distracted driving is “too low”, the proportion is lower in Northern BC (29%), the Fraser Valley (22%), Southern BC (21%) and Metro Vancouver (also 21%).

More than half of British Columbians are in favour of three different penalties for drivers caught emailing, texting, or using an electronic device in the province, although the level of support for each one is lower in 2022 than in 2020.

Across the province, 52% of British Columbians (-2) support suspending drivers who break the law for a year, while 41% (+4) are opposed to this course of action.

“The notion of suspending distracted drivers for 12 months is contentious on a regional basis,” says Mario Canseco, President of Research Co. “While 54% of residents of Metro Vancouver, Southern BC and Vancouver Island like the idea, the proportion drops to 44% in Northern BC and to 42% in the Fraser Valley.”

More than half of the province’s residents (55%, -4) are in favour of doubling the current first-time fine to $1,240, while almost two thirds (64%, -6) support seizing the electronic devices of repeat offenders.

Methodology: Results are based on an online study conducted from April 1 to April 5, 2022, among 650 adults in British Columbia who are employed full time or part time. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error, which measures sample variability, is +/- 3.9 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Most Canadians Question Their Public Speaking Capabilities

A majority (51%) feel anxious when they have to make a phone call to a person they do not know.

Vancouver, BC [April 15, 2022] – Many Canadians are not particularly confident about their ability to address an audience publicly, a new Research Co. poll has found.

In the online survey of a representative national sample, 44% of Canadians say they would have no problem giving a speech in front of other people. More than half (52%) disagree with this assessment.

Across the country, 51% of Canadians say they feel anxious when they have to make a phone call to a person they do not know—a proportion that rises to 57% among women and 61% among Canadians aged 18-to-34.

Canadians are divided when pondering text messages and emails, with 46% finding this form of communication impersonal and 47% disagreeing with this point of view.

“A majority of Canadians aged 55 and over (55%) brand electronic communications as impersonal,” says Mario Canseco, President of Research Co. “The proportion is lower among their counterparts aged 35-to-54 (46%) and aged 18-to-34 (36%).”

The survey asked Canadians about their preferred mode of communication for various tasks. More than four-in-five Canadians (82%) say they would end a relationship with someone in person. Only 7% of Canadians would break up by sending a text message, including 11% of those aged 18-to-34.

Almost three-in-four Canadians (73%) say they would prefer to quit a job in person, but 15% would do so by sending an email, including 18% of women and 24% of Canadians aged 18-to-34.

Canadians are evenly divided on the best way to order food delivery to their home, with identical proportions choosing to make a phone call (39%) or use an app (also 39%).

While a majority of Canadians aged 18-to-34 (53%) would rely on an app to manage food delivery, the proportion drops slightly to 47% among those aged 35-to-54 and falls to 20% among those aged 55 and over.

Canadians who live in Alberta (50%) and Ontario (49%) are more likely to prefer to use an app to order food delivery than their counterparts in British Columbia (44%), Saskatchewan and Manitoba (43%), Quebec (26%) and Atlantic Canada (18%).

More than a third of Canadians (37%) say they would make a phone call if they had to ask a question to their bank, while a smaller proportion (32%) would visit in person. Significantly fewer Canadians prefer an email (15%), an app (11%) or a text message (5%) for this particular task.

If Canadians had to ask a question to their municipality or City Hall, almost two-in-five (39%) would send an email, while one third (33%) would place a phone call and one-in-five (20%) would schedule a meeting in person.

Methodology: Results are based on an online study conducted from April 1 to April 3, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

British Columbians Would Take “Home Office” To New Employer

More than half of those who worked from home during the pandemic are willing to switch jobs to avoid commuting.  

Vancouver, BC [January 25, 2002] – Most British Columbians who have had to work from home during the COVID-19 pandemic are willing to explore opportunities that provide the flexibility to be away from an office setting, a new Research Co. poll has found.  

In the online survey of a representative sample, 58% of employed British Columbians who have worked from home during the pandemic say they are “very likely” or “moderately likely” to seek a different job if their current company does not allow them to labour from home as often as they want, up two points since a similar Research Co. poll conducted in September 2021.  

“British Columbians aged 18-to-34 have developed a deeper attachment to the home office, with 64% saying they would switch jobs if their new employer allows them to avoid commuting,” says Mario Canseco, President of Research Co. “The proportion is lower among those aged 35-to-54 (59%) and those aged 55 and over (45%).”  

Almost two thirds of British Columbia’s “home workers” (64%, =) would consider switching to a different job that can be performed from home for a company located in their own metropolitan area. A majority (57%, +2) would consider this course of action for a business located in the province, while 45% (+1) would be willing to enter an arrangement with a company headquartered in another province.  

More than half of employed British Columbians (54%) acknowledge working from home at some point during the COVID-19 pandemic—a proportion that rises to 65% among those aged 18-to-34.  

This month, only 34% of employed British Columbians who have worked from home during the pandemic say they expect to be able to remain in their home office at least three times a week when the pandemic ends, down 13 points since September 2021. Only 11% (-4) believe they will not be able to work from home at all when COVID-19 is over.  

Fewer than two-in-five “home workers” in British Columbia have been advised of a plan for employees to return to the usual office (37%, -8) or of a plan for how employees will be able to work from home after the pandemic is over (also 37%, -3).  

Employed British Columbians continue to expect certain features of their jobs to remain in place after COVID-19 is behind us. More than two-in-five foresee increases in virtual communications between offices (46%, +3), virtual staff meetings (45%, +2) and virtual business development (also 45%, +4).  

Conversely, sizeable proportions of employed British Columbians expect reductions for in-person staff meetings (43%, +1), business travel (39%, +2) and in-person business development meetings (38%, =) once the pandemic is over.

Methodology:
Results are based on an online study conducted on January 6 and January 7, 2022, among 700 adults who work in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.7 percentage points, nineteen times out of twenty.
 

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

Scam and Foreign Language Calls Increase in British Columbia

Half of mobile phone users have been targeted by calls and messages where an individual speaks Cantonese or Mandarin.  
 
Vancouver, BC [January 21, 2022] – The incidence of phone calls and messages from people pretending to represent a government agency has risen dramatically in British Columbia over the past two years, a new Research Co. poll has found.  
 
In the online survey of a representative sample of British Columbians, 50% of mobile phone users say they have been targeted by these phone calls and messages in the past two months, up 15 points since a similar Research Co. poll conducted in September 2019.  
 
Phone calls and/or phone messages from an individual purporting to represent a government agency (such as the Canada Revenue Agency) are more prevalent among men (52%) and British Columbians aged 35-to-54 (also 52%).  
 
“Almost three-in-five mobile phone users in Vancouver Island (58%) report getting these scam calls recently,” says Mario Canseco, President of Research Co. “More than half of those who reside in Northern BC (54%) and Metro Vancouver (51%) also had to deal with these unwanted communications.”  
 
Just over half of mobile phone users in British Columbia (51%) say they have received phone calls and/or phone messages where an individual speaks Cantonese or Mandarin in the past two months, up 20 points since September 2019.  
 
More than three-in-five mobile phone users in Metro Vancouver (61%) have been exposed to calls or messages in Cantonese or Mandarin.  
 
British Columbians of South Asian descent are more likely to report being targeted by these communications in a foreign language (70%) than their counterparts of East Asian (61%) and European (47%) origins.  
 
Only 18% of mobile phone users in British Columbia received a text message asking if they support a specific party or policy from an individual they do not know in the past two months, down 19 points since 2019.  
 
Across the province, only 28% of mobile phone users (+1) say they did not receive any of these types of messages in the past two months.
 
Methodology:
Results are based on an online study conducted from December 21 to December 23, 2021, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.
 

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

British Columbians Still Back Proposed Ban on Single-Use Plastics

Three-in-four of the province’s residents say they rely on their own re-usable bags to transport groceries out of a store.  
 
Vancouver, BC [December 31, 2021] – Public support remains high in British Columbia for the federal government’s plan to reduce plastic use across Canada, a new Research Co. poll has found.  
 
In the online survey of a representative provincial sample, 82% of British Columbians are in favour of banning single-use plastics, unchanged since a similar Research Co. poll conducted in January 2021.
 
The federal government’s proposed regulation focuses on items such as grocery checkout bags, straws, stir sticks, six-pack rings, plastic cutlery and food takeout containers made from hard-to-recycle plastics. Several municipalities in British Columbia have already implemented their own guidelines for specific items, such as grocery checkout bags.  
 
Just over three-in-four British Columbians (76%, -1) acknowledge relying on their own reusable bag to transport groceries out of a store after purchasing them. Significantly smaller proportions of the province’s residents use bags provided by the store, either made out of paper (11%) or plastic (9%).  
 
“There is a generational gap in the adoption of reusable bags in British Columbia,” says Mario Canseco, President of Research Co. “Practically nine-in-ten residents aged 55 and over (88%) are already using their own bags at grocery stores, compared to 73% among those aged 35-to-54 and 62% among those aged 18-to-34.”  
 
Just over half of British Columbians (51%, -3) say they go out of their way to recycle “all of the time”, such as holding on to bottles and cans until they can be placed into a proper recycling bin. Once again, this behaviour is more common among the province’s residents aged 55 and over (66%) than their counterparts aged 35-to-54 (50%) and aged 18-to-34 (32%).  
 
More than three-in-five residents of Vancouver Island (65%) and Northern BC (63%) claim to go out of their way to recycle “all of the time.” The proportion is lower in Southern BC (58%), the Fraser Valley (57%) and Metro Vancouver (44%).  
 
One-in-five British Columbians (20%, -6) acknowledge limiting hot water usage in their home “all the time” by taking shorter showers or running washing machines or dishwashers with full loads only.  
 
Fewer British Columbians say they unplug electrical devices in their home—such as TVs, computers and cell phone chargers—when they are not in use (12%, -1), buy biodegradable products (5%, -2) or eat organic or home-grown foods (also 5%, -2) “all of the time.”
 
Methodology:
Results are based on an online study conducted from December 21 to December 23, 2021, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.
 

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490