Technology – Research Co.

Most Canadians Oblivious to the “15-Minute City” Concept

March 31, 2023March 30, 2023By Mario Canseco

More than three-in-five Canadians like what they have learned about the urban planning concept.

Vancouver, BC [March 31, 2023] – Only a third of Canadians are aware of the “15-minute city” concept that has been implemented in some municipalities around the world, a new Research Co. poll has found.

In the online survey of a representative national sample, 33% of Canadians had heard about the “15-minute city”, while 57% had not and 9% were not sure.

The “15-minute city” is an urban planning concept in which daily necessities and services—such as work, shopping, education, health care and entertainment—can be reached through a 15-minute walk or bike ride from any point in the city.

“Awareness of the 15-minute city concept is highest in Alberta (41%), where the City of Edmonton has discussed the matter prominently in recent weeks,” says Mario Canseco, President of Research Co. “The proportion of informed residents is lower in British Columbia (37%), Ontario (36%), Quebec (32%), Saskatchewan and Manitoba (29%) and Atlantic Canada (22%).”

More than three-in-five Canadians (63%) support the “15-minute city” concept, while 16% oppose it and 22% are undecided.

Canadians aged 18-to-34 are more likely to be in favour of the “15-minute city” (66%) than their counterparts aged 55 and over (60%) and aged 35-to-54 (51%).

Among Canadians who were aware of the concept before taking the survey, support for the “15-minute city” rises to 72% and opposition jumps to 23%.

Respondents to this poll were asked about the possibility of five things happening if the “15-minute city” is implemented in their communities.

Majorities of Canadians believe the “15-minute city” will lead to a reduction in the use of personal automobiles (63%) and an increase in the mental health and well-being of residents (53%).

More than two thirds of Canadians who currently drive to school or work on weekdays (68%) think the municipalities that implement the “15-minute city” concept will experience a reduction in the use of personal automobiles.

For more than two-in-five Canadians (43%), the “15-minute city” will bring an increase in government surveillance and control, while 37% expect a reduction in personal freedoms and 27% foresee that residents will be fined if they leave their “home” districts.

Methodology: Results are based on an online study conducted from March 18 to March 20, 2023, among 1,000 Canadian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

“Yummy, That Was Delicious” is Canada’s Most Prevalent White Lie

March 29, 2023March 29, 2023By Mario Canseco

More than one-in-five Canadians (21%) say they have lied about how much money they make at some point in their lives.

Vancouver, BC [March 29, 2023] – Practically a third of Canadians have been less than honest when assessing the genuine quality of a home-cooked meal, a new Research Co. poll has found.

In the online survey of a representative national sample, 32 per cent of Canadians acknowledge having said that they enjoyed a home-cooked meal when they really did not.

Women (35%), Canadians aged 18-to-34 (also 35%) and Atlantic Canadians (40%) are more likely to admit that they misrepresented their authentic feelings about a home-cooked meal.

Just under one-in-four Canadians (24%) say they gave out a fake phone number or email address to a person they were not interested in talking to again—a proportion that rises to 29% among women.

Smaller proportions of Canadians acknowledge having lied in three other instances: sending a text message saying that they were “almost there” when they were going to be really late (22%), falsely claiming that their phone had no battery when someone attempted to contact them (21%) and failing to disclose the actual cost of something they purchased to their significant other (20%).

“There are practically no gender or age differences across Canada when it comes to withholding financial details from a significant other,” says Mario Canseco, President of Research Co. “People of all ages appear to have the same propensity to lie in this situation.”

Just under two-in-five Canadians (39%) say they have never relied on any of these five lies—including 51% of those aged 55 and over.

Canadians were also asked if they have lied to anyone about eight different topics over the course of their lives.

More than one-in-five Canadians (21%) say they have not been truthful about how much money they make, while 16% have lied about their age and 15% have fibbed about where they live.

Fewer Canadians acknowledge having lied at some point about whether they have a girlfriend or boyfriend (12%), their past job experience (10%), whether they have a wife or husband (6%), where they were born (5%) or their academic or educational credentials (also 5%).

Residents of Quebec are more likely to have lied about having a girlfriend or boyfriend (16%) than their counterparts in British Columbia (13%), Ontario (11%), Saskatchewan and Manitoba (also 11%), Alberta (8%) and Atlantic Canada (7%).

This is the second of three releases exploring the relationship of Canadians with the truth. Click here to review the findings of the first one.

Methodology: Results are based on an online study conducted from March 10 to March 12, 2023, among 1,000 Canadian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Canadians Want the Truth, But Think Certain Lies Are Justified

March 22, 2023March 21, 2023By Mario Canseco

Many residents of the country think it is permissible to lie to spare someone’s feelings (55%) or to protect a relationship (45%).

Vancouver, BC [March 22, 2023] – While three-in-four Canadians believe every person should always be truthful, there are certain moments when their testimony is less than sincere, a new Research Co. poll has found.

In the online survey of a representative national sample, 74% of Canadians think people should always tell the truth, regardless of the consequences.

Just under two thirds of Canadians who voted for the New Democratic Party (NDP) in 2021 (65%) endorse the idea of people always being truthful, compared to 80% among those who cast ballots for the Liberal Party and the Conservative Party in the last federal election.

The survey asked Canadians if they think it is permissible to lie in five different circumstances. Only 16% of Canadians would consent to falsehood in order to impress people and boost their reputation, such as claiming they were primarily responsible for a project when they were not.

Just under three-in-ten Canadians (28%) believe it is justified to lie to be perceived in a positive light, such as claiming that they were late because there was an accident on the way to the office—a proportion that rises to 33% among those aged 18-to-34.

More than two-in-five Canadians (41%) think it is fine to rely on falsehoods to protect someone else, such as lying about the whereabouts of a child or a friend to help them avoid negative consequences.

Just under half of Canadians (45%) think it is permissible to lie in order to protect a relationship, such as withholding information that could cause anxiety or anger to a significant other.

There is a significant gender gap on this question. Practically half of men (49%) see no problem with fibbing in order to protect a relationship, compared to 40% among women.

More than half of Canadians (55%) believe lying to spare someone else’s feelings, such as not pointing out that clothes look bad on a person when they are asked, is justified.

Practically two thirds of Atlantic Canadians (65%) have no qualms about lying to spare someone’s feelings. The proportions are lower in Alberta (59%), Saskatchewan and Manitoba (57%), British Columbia (56%), Ontario (53%) and Quebec (51%).

More than half of Canadians (56%) say there have been moments in their lives when they would have preferred to be told a lie instead of the truth.

“Canadians aged 18-to-34 are the most likely to have wished for falsehood instead of veracity at some point in their lives (63%),” says Mario Canseco, President of Research Co. “The proportions are lower among their counterparts aged 35-to-54 (55%) and aged 55 and over (51%).”

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Almost Three-in-Ten Canadians Completely Shunning Exercise

February 24, 2023February 23, 2023By Mario Canseco

More than half of the country’s residents took action to maintain their fitness levels during the COVID-19 pandemic.

Vancouver, BC [February 24, 2023] – The COVID-19 pandemic appears to have had a detrimental effect on the physical fitness of some Canadians, a new Research Co. poll has found.

The Canadian Physical Activity Guidelines recommend that adults in Canada accumulate at least 150 minutes of moderate- to vigorous-intensity aerobic physical activity per week.

In the online survey of a representative national sample, 49% of Canadians say they met the recommended exercise guidelines “every week” or “most weeks” over the past three months.

During the pandemic, 48% of Canadians were able to exercise for at least 150 minutes “every week” or “most weeks”, while the proportion was significantly higher (55%) before the start of COVID-19.

“Prior to the pandemic, only 23% of Canadians—and 34% of those aged 55 and over—never met the Canadian Physical Activity Guidelines,” says Mario Canseco, President of Research Co. “In the past three months, the proportion has risen to 28% across the country and to 39% among the oldest adults.”

About three-in-ten Canadians (29%) followed workouts or routines online during the COVID-19 pandemic, while 18% acquired weightlifting equipment for their home (such as dumbbells), 17% took up a sport that did not require equipment (such as running or jogging), and 16% acquired a cardio machine for their home (such as an elliptical, treadmill or climber).

More than half of Canadians (53%) undertook at least one of these four actions during the pandemic. There are significant generational differences on this issue. While 75% of Canadians aged 18-to-34 took action to maintain their fitness levels, the proportion drops to 57% among those aged 35-to-54 and to 30% among those aged 55 and over.

One-in-five Canadians (20%) say their own personal situation when it comes to exercise and fitness is “better” now than before COVID-19, while the same proportion (20%) deem it worse and a majority (54%) claim it has not changed.

Canadians aged 18-to-34 are more likely to report an improvement in their fitness after the pandemic (28%) than their counterparts aged 35-to-54 (18%) and aged 55 and over (15%).

Methodology: Results are based on an online study conducted from February 16 to February 18, 2023, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Majority of British Columbians Reject Return of COVID Restrictions

February 22, 2023February 21, 2023By Mario Canseco

Satisfaction with how various levels of government have handled the pandemic has dropped since March 2021.

Vancouver, BC [February 22, 2023] – More than three-in-five residents of British Columbia believe it would not be advisable to return to the restrictions and mandates that were implemented in the early stages of the COVID-19 pandemic, a new Research Co. poll has found.

In the online survey of a representative provincial sample, more than three-in-five British Columbians (62%) think we are in a different moment and there is no need for additional public health measures related to COVID-19.

Almost one-in-five British Columbians (18%) want to have stricter public health measures in place right now to stop the spread of COVID-19, while 9% think COVID-19 was a hoax and we never should have altered our lives.

The appetite for a return to stricter regulations across the province is highest in Metro Vancouver (20%), followed by Vancouver Island (19%), Southern BC (15%), the Fraser Valley (13%) and Northern BC (11%).

Almost seven-in-ten British Columbians (69%) think COVID-19 is a real threat, down 12 points since a similar Research Co. poll conducted in March 2021.

When asked if it would be justified to re-introduce specific measures, about one-in-four British Columbians (23%) would welcome the return of “Proof of Vaccination” certificates (or “Vaccine Passports”) to access specific venues and locations.

Fewer British Columbians believe three other actions would be justified: mask mandates (21%), capacity restrictions for worship services, concerts and sporting events (17%) and banning travel from British Columbia to other Canadian provinces (6%).

Support for the re-implementation of “Vaccine Passports” reaches 28% among British Columbians aged 55 and over and 30% among residents of Vancouver Island.

Almost four-in-five British Columbians (79%, -4 since March 2021) are satisfied with the way their family has handled the COVID-19 pandemic, while 71% (-2) feel the same way about their friends.

Majorities of British Columbians are satisfied with the way municipal governments (56%, -2) and the provincial government in Victoria (55%, -5) have managed the pandemic. The rating is lower for the federal government in Ottawa (49%, -4), the official opposition in Ottawa (36%, +4) and the official opposition in Victoria (35%, +3).

Almost half of British Columbians (49%, -3) are satisfied with the performance of non-governmental associations during the COVID-19 pandemic. Fewer residents feel the same way about unions (39%, -4) and trade associations (36%, +2).

More than half of British Columbians (52%, -11) say they are satisfied with the way television news has handled the pandemic. The rating also fell this month for radio news (48%, -9) and newspapers (also 48%, -7).

“British Columbians who would like to see stricter guidelines to deal with the pandemic are more likely to be satisfied with the performance of news organizations on television (69%), radio (66%) and print (62%),” says Mario Canseco, President of Research Co. “Those who consider COVID-19 a hoax provide significantly lower marks.”

Methodology: Results are based on an online study conducted on February 10 to February 12, 2023, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Metro Vancouver Fared Poorly After Last Year’s Snowstorms

February 8, 2023February 7, 2023By Mario Canseco

Illegal behaviours—such as not shoveling a sidewalk or driving in an improperly cleared vehicle—are reported by half of residents.

Vancouver, BC [February 8, 2023] – Most residents of Metro Vancouver are disappointed with the way last year’s snowstorms were managed by their municipal administrations, a new Research Co. poll has found.

In the online survey of a representative Metro Vancouver sample, just over three-in-five respondents (61%) think their municipality was “unprepared” for the snowstorms that affected the region in November and December.

More than half of Metro Vancouverites voice dissatisfaction with two specific issues: snow clearing on sidewalks (58%) and snow clearing on roads (57%). Fewer residents are upset about the timeliness of alerts from their municipality (30%) or the responsiveness to requests on social media (31%).

The snowstorms impacted the way certain services operated in November and December. Majorities of Metro Vancouver residents say they experienced an interruption in recycling pickup (63%), non-organic or “garbage” pickup (also 63%), and organic or “green” waste pickup (66%).

About two-in-five residents of the City of Vancouver say three sanitation services were disrupted more than once in the last two months of 2022: garbage pickup (40%), green pickup (42%) and recycling pickup (43%). In Surrey and other municipalities, fewer than a quarter of residents experienced repeated interruptions.

The snowstorms also affected the behaviour of residents. Three-in-ten Metro Vancouverites (30%) say themselves or someone in their household worked from home on account of the snowstorms, and almost half (49%) chose not to drive their own vehicle.

At least half of Metro Vancouverites report witnessing two illegal behaviours in November and December: 54% saw neighbours who did not shovel snow on their sidewalk and 50% saw a vehicle with snow on the top circulating in their municipality.

“Practically three-in-five residents of the City of Surrey (59%) remember a neighbour choosing not to take care of snow on the sidewalk,” says Mario Canseco. President of Research Co. “The proportions are lower in the City of Vancouver (54%) and in the remaining Metro Vancouver municipalities (49%).”

Methodology: Results are based on an online study conducted on January 14 to January 16, 2023, among 700 adults in Metro Vancouver. The data has been statistically weighted according to Canadian census figures for age, gender and region in Metro Vancouver. The margin of error—which measures sample variability—is +/- 3.7 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

British Columbians Back LNG Expansion, Split on Nuclear Power

February 3, 2023February 3, 2023By Mario Canseco

The possibility of rising energy costs for households is a prevalent concern for half of the province’s residents.

Vancouver, BC [February 3, 2022] – A majority of British Columbians endorse the expansion of the liquefied natural gas (LNG) sector in the province, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 55% of British Columbians support the provincial government allowing for further development of the LNG industry, while 29% are opposed and 17% are undecided.

Support for the expansion of LNG development is highest in Southern BC (67%), followed by the Fraser Valley (56%), Metro Vancouver (also 56%), Northern BC (55%) and Vancouver Island (41%).

Two other ideas related to energy are more contentious. While 43% of British Columbians are in favour of allowing nuclear power (small modular reactors) for electricity generation, 40% disagree.

The notion of the provincial government banning the use of natural gas (on stoves and/or heaters) in new buildings is supported by 39% of British Columbians and opposed by 45%.

Half of British Columbians (50%) say they are “very concerned” about energy costs for households becoming too expensive.

Fewer residents are particularly worried about the effects of climate change in the world (48%), the effects of climate change in Canada (45%), energy shortages leading to measures such as rationing and rolling blackouts (31%) and energy costs for businesses becoming too expensive (28%).

The provincial government will require all car and passenger truck sales to be zero-emission by 2035. Seven-in-ten British Columbians (70%) support this goal, while 21% oppose it and 8% are not sure.

“There are some regional differences in British Columbia on the impending move to electric vehicles,” says Mario Canseco, President of Research Co. ”Opposition to the goal is highest in Southern BC (37%), followed by Northern BC (30%), the Fraser Valley (22%), Metro Vancouver (20%) and Vancouver Island (15%).”

Among those who support the zero-emission goal established by the provincial government, 32% believe it is achievable and 38% think it is not achievable.

British Columbians are split on the current pace of the move to electric vehicles, with 26% saying the change is being implemented too quickly, 38% thinking it is happening at the right pace and 23% thinking it is taking place too slowly.

Methodology:Results are based on an online study conducted on January 9 to January 11, 2023, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Interest in Men’s Soccer Team Grows for One-in-Four Canadians

December 13, 2022December 12, 2022By Mario Canseco

More than a third of Canadians tuned in to at least some of the FIFA World Cup matches against Belgium and Croatia.

Vancouver, BC [December 13, 2022] – While only about one-in-six Canadians acknowledge being “true soccer fans”, interest in the Men’s National Team has increased since the start of the FIFA World Cup in Qatar, a new Research Co. poll has found.

In the online survey of a representative national sample, 15% of Canadians describe themselves as soccer fans, who truly enjoy watching the game, while 17% say they watch soccer as much as they can, but do not follow it all the time.

More than a quarter of Canadians (27%) will watch a soccer match now and then, but it’s not their favourite sport, while 41% say they do not really care for soccer—including 50% of women, 50% of those aged 55 and over and 57% of Atlantic Canadians.

Just under two-in-five Canadians (38%) say they have followed the Qatar 2022 FIFA World Cup “very closely” or “moderately closely”—a proportion that rises to 49% among Canadians aged 18-to-34, 48% among men and 52% among Ontarians.

More than a third of Canadians (35%) watched the whole match or some parts of the FIFA World Cup match between Canada and Belgium on November 23.

“One-in-four men (24%) saw Canada’s entire match against Belgium during Qatar 2022,” says Mario Canseco, President of Research Co. “On a regional basis, Ontario (24%) was ahead of all regions on following the entire contest.”

Canada’s second contest, against Croatia on November 27, was also watched completely or partially by 35% of Canadians. The numbers were lower (29%) for the third and final match against Morocco on December 1.

Across the country, 24% of Canadians say they are more interested in Canada’s national team than before its participation in the Qatar 2022 FIFA World Cup—including 29% of men and 26% of Canadians aged 18-to-34.

Half of Canadians (51%) say their interest in the Men’s National Team has not changed as a result of the World Cup, while 9% are less interested now than before.

Methodology:

Results are based on an online study conducted on December 6 and December 7, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Age Still Defines Preferred Shopping Habits in British Columbia

December 9, 2022December 9, 2022By Mario Canseco

Compared to last year, more residents are purchasing groceries, items for the family and gifts in person.

Vancouver, BC [December 9, 2022] – Over the past year, there has been little movement in the preferences of British Columbians when it comes to shopping, a new Research Co. poll has found.

In the online survey of a representative provincial sample, more than half of British Columbians (55%) say they prefer buying things in person than online, up one point since a similar Research Co. poll conducted in November 2021.

Two-in-five British Columbians (40%, -1) say they prefer buying things online than in person.

“Practically three-in-five British Columbians aged 18-to-34 (59%) prefer online shopping,” says Mario Canseco, President of Research Co. “Conversely, more than seven-in-ten British Columbians aged 55 and over (73%) prefer buying things in person.”

Some of the usual purchasing habits of British Columbians have returned to pre-pandemic levels. Majorities of the province’s residents say they are visiting stores just as often as they did before COVID-19 to purchase groceries (66%, +4), items for the home or family (57%, +5) and gifts (55%, +7).

More than one-in-five British Columbians (22%, =) are ordering groceries for home delivery more often than before the pandemic, while at least a third are relying more often on e-commerce to purchase gifts (33%, -3) and items for the home or family (36%, -2).

About two-in-five British Columbians say they are going to sit-down restaurants just as often as they did before COVID-19 for breakfast (40%, +10), lunch (43%, +15) or dinner (39%, +12).

More than half of British Columbians (52%, +7) are buying beverages or snacks to go at coffee shops as often as they did before the pandemic.

Slightly smaller proportions of the province’s residents are also partaking on two other activities in the same way they did three years ago: having a beverage or snack inside a coffee shop (43%, +12) and having a drink at a bar or pub (36%, +13).

Methodology:

Results are based on an online study conducted from November 14 to November 16, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Mixed Messages on Organ Donation After Death in Canada

October 25, 2022October 24, 2022By Mario Canseco

While sizeable majorities of Canadians agree with the practice, significantly fewer have explicitly outlined their wishes.

Vancouver, BC [October 25, 2022] – While a vast majority of Canadians say they want to donate their human organs and tissue after death, few are actually registered to do so, a new Research Co. poll has found.

In the online survey of a representative national sample, 84% of Canadians support the donation of human organs and tissue after death.

Canadians aged 55 and over are the most supportive of the practice (92%), followed by their counterparts aged 35-to-54 (84%) and aged 18-to-34 (78%).

Two thirds of Canadians (68%) say they would want their organs and tissue to be donated after their death, while 21% disagree and 11% are undecided.

On a regional basis, residents of Atlantic Canada are more likely to say that they would like to donate their organs and tissue after death (79%), followed by those who live in British Columbia and Alberta (each at 71%), Saskatchewan and Manitoba (69%), Quebec (66%) and Ontario (64%).

Across the country, only 43% of Canadians say they have registered to be an organ and tissue donor after their death, an “explicit consent” usually expressed in a health card or driver’s licence.

“On the issue of organ and tissue donation after death, the thoughts and actions of Canadians differ greatly,” says Mario Canseco, President of Research Co. “While two thirds want to go through with donations, fewer than half have actually registered to do so.”

Some jurisdictions around the world have established “Active Donor Registration” systems for organ and tissue donation. Under these systems, every person over the age of 18 is considered an organ and tissue donor after death unless they specifically opt-out of a registry.

In January 2021, Nova Scotia’s “Human Organ and Tissue Act” came into effect. The law makes every single person who has resided in the province for at least a year a potential organ and tissue donor after death. Nova Scotians who do not wish to be donors are able to opt-out of the system.

Almost two thirds of Canadians (65%, down five points since a similar Research Co. poll conducted in August 2020) want their provincial government to “definitely” or “probably” implement an “Active Donor Registration” system for organ and tissue donation after death.

Support for the implementation of an “Active Donor Registration” system is highest among Canadians who voted for the New Democratic Party (NDP) in the 2021 federal election (74%), but also encompasses majorities of those who cast ballots for the Liberal Party (68%) and the Conservative Party (67%).

Methodology:

Results are based on an online survey conducted from October 1 to October 3, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Some British Columbians Keep Options Open to Work from Home

October 7, 2022October 11, 2022By Mario Canseco

Only 11% of British Columbians who worked from home during the COVID-19 pandemic have returned to the office full time.

Vancouver, BC [October 7, 2002] – Employed British Columbians are still figuring out the new qualms of office life, and more than a third are not particularly thrilled with their current arrangements to work from home, a new Research Co. poll has found

In the online survey of a representative sample, more than three-in-five home workers in British Columbia (63%) say they are happy with their current arrangements to perform their duties away from the office. Similar proportions claim to be working from home more often (19%) or less often (18%) than they would like to.

Just over one-in-ten British Columbians who worked from home during the COVID-19 pandemic (11%) have returned to the office full time. About a third (32%) are working from home once or twice a week, while 25% are there three to four times a week and 31% work from home five days a week.

“There is a significant generational divide when it comes to the home office in British Columbia,” says Mario Canseco, President of Research Co. “While only 19% of home workers aged 18-to-34 are not commuting at all, the proportion rises to 35% among those aged 35-to-54 and to 47% among those aged 55 and over.”

More than half of British Columbians who worked from home during the pandemic (53%) say they are “very likely” or “moderately likely” to seek a different job if their current company does not allow them to work from home as often as they want. Just under one-in-ten (8%) have already left a position because of this reason.

Two thirds of home workers in British Columbia (66%, +2 since a similar Research Co. poll conducted in January 2022) say they are “very likely” or “moderately likely” to explore the possibility of switching to a different job that can be performed from home in their own metropolitan area.

Smaller proportions of home workers in British Columbia would consider switching to a different job that can be performed from home for a company headquartered in the province (59%, +2) or in a different Canadian province (45%, =).

Compared to January 2022, we see fewer employed British Columbians reporting an increase in virtual staff meetings (28%, -17) and virtual business development (21%, -24) at their workplace.

Conversely, employed British Columbians say that they have seen more in person staff meetings (27%, +13) and more in-person business development (21%, +6) than three months ago.

The change is not as pronounced on business travel, with 15% of employed British Columbians (+5) noticing more trips and 31% (-8) saying they are less common than three months ago. In addition, there is a slight reduction in the amount of virtual communications between offices (27%, -19).

Methodology:

Results are based on an online study conducted from September 28 to September 30, 2022, among 700 adults who work in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.7 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Automated Speed Enforcement Still Favoured in British Columbia

September 16, 2022September 16, 2022By Mario Canseco

More than three-in-five residents of the province agree with four different types of automated speed enforcement.

Vancouver, BC [September 16, 2022] – Sizeable majorities of British Columbians continue to endorse the use of technology to identify vehicles whose drivers choose not to abide by existing speed limits, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 76% of British Columbians approve of the use of fixed speed cameras, or cameras that stay in one location and measure speed as a vehicle passes, up four points since a similar Research Co. survey conducted in 2021.

Automated speed enforcement works by using cameras or sensors to pick up a vehicle speeding. A ticket is then issued to the owner of the vehicle. Driver’s license points are not issued as the driver of the vehicle cannot be identified.

Majorities British Columbians have voiced support for automated speed enforcement in Research Co. surveys conducted in 2018, 2019, 2020 and 2021.

More than seven-in-ten British Columbians (72%, +1) approve of the use of speed-on-green intersection cameras in the province. This type of enforcement entails using red light cameras to capture vehicles that are speeding through intersections.

“Women (74%) and British Columbians aged 55 and over (79%) are particularly supportive of speed-on-green intersection cameras,” says Mario Canseco, President of Research Co. “The practice is also endorsed by majorities of British Columbians who voted for the BC New Democratic Party (NDP) (77%), the BC Liberals (75%) and the BC Green Party (69%) in the 2020 provincial election.”

Two thirds of British Columbians (66%, +2) are in favour of mobile speed cameras, or devices that can be moved from place to place to measure speed as a vehicle passes.

Just over three-in-five British Columbians (61%, +8 since 2021) favour the use of point-to-point speed enforcement, which relies on cameras placed at two or more distant points on a road. The average speed of vehicles that pass between points is calculated and tickets are issued to vehicles whose average speed over the distance was excessive.

Methodology:

Results are based on an online survey conducted from September 8 to September 10, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

More in Canada and U.S. Feel Climate Change is Major Crisis

September 13, 2022November 17, 2022By Mario Canseco

Most Canadians and Americans are willing to pay higher taxes in order to adequately address global warming.

Vancouver, BC [September 13, 2022] – The concerns of residents of Canada and the United States about global warming have increased over the past two years, a new two-country Research Co. poll has found.

In the online survey of representative national samples, 68% of Canadians (+6 since a similar Research Co. poll conducted in June 2020) and 60% of Americans (+9) feel that climate change is a “major crisis”.

Almost seven-in-ten Canadians (69%, +5) and three-in-five Americans (60%, +7) think global warming is a fact and is mostly caused by emissions from vehicles and industrial facilities.

About one-in-five respondents in the two countries (20% in Canada and 21% in the United States) believe climate change is a fact and is mostly caused by natural changes. Only 5% of Canadians and 12% of Americans brand global warming as a theory that has not yet been proven.

“Belief in human-made climate change is low among Republicans in the United States (35%) and Conservatives in Canada (47%),” says Mario Canseco, President of Research Co. “The numbers are strikingly different among Democrats in the United States (80%) and Liberal Party voters in Canada (82%).”

Majorities of Canadians and Americans (59% and 61% respectively) say they are willing to pay higher taxes to adequately address climate change. Only two other issues come close to this level of acceptance for higher taxation: schools (CAN 57%, USA 64%) and homelessness (CAN 57%, USA 61%).

Fewer Canadians and Americans are willing to pay higher taxes in order to adequately address four other issues: forest fires (55% and 58% respectively), floods (52% and 56% respectively), housing improvements (51% each) and transit improvements (44% and 46% respectively).

Sizeable majorities of Canadians and Americans believe three groups should be doing more now to deal with issues related to climate change that are happening or impacting people directly now: companies and corporations (75% and 70% respectively), governments (69% and 65%) and individuals and consumers (67% and 65%).

Most residents of both countries also believe that more action is required to address issues related to climate change that may happen or impact people directly in the future from companies and corporations (76% in Canada and 70% in the United States), governments (72% and 66% respectively) and individuals and consumers (68% and 65%).

Parents of children under the age of 18 were asked about the effect of conversations they have had with their kids about climate change. Significant proportions of parents in Canada (85%) and the United States (79%) say they are recycling more as a result of these chats.

Practically half of American parents (49%) and a majority of Canadian parents (55%) claim to be driving less, and more than two-in-five (44% in the United States, 47% in Canada) say they are taking shorter showers as a result of conversations about global warming with their children.

Fewer parents in each country acknowledge taking other steps, such as reducing their consumption of meat (CAN 36%, USA 30%), changing the way they voted in a federal election (24% each) or changing the way they voted in a local election (CAN 18%, USA 21%).

Methodology: Results are based on online studies conducted from August 19 to August 21, 2022, among representative samples of 1,000 adults in Canada and the United States. The data has been statistically weighted according to Canadian and U.S. census figures for age, gender and region in each country. The margin of error—which measures sample variability—is +/- 3.1 percentage points for each country.

Find our data tables for Canada here, the data tables for the United States here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Just Under Half of Canadians Dread Their City or Town’s Drivers

September 6, 2022September 5, 2022By Mario Canseco

Practically seven-in-ten Canadians saw a driver not signaling before a turn in the past month.

Vancouver, BC [September 6, 2022] – The level of confidence that Canadians bestow upon drivers in their city or town has dropped drastically over the past year, a new Research Co. poll has found.

In the online survey of a representative national sample, 48% of Canadians think drivers in their city or town are worse now than five years ago, up 18 points since a similar Research Co. poll conducted in November 2021.

More than half of Canadians who live in Atlantic Canada (61%, +36), British Columbia (57%, +13) and Ontario (56%, +26) say drivers are worse now. The proportions are lower in Alberta (43%, +10), Saskatchewan and Manitoba (42%, +7) and Quebec (34%, +10).

More than half of Canadians aged 55 and over (58%, +22) and aged 35-to-54 (52%, +20) claim that drivers in their city or town are worse now than five years ago. The proportion is lower among Canadians aged 18-to-34 (34%, +13).

The survey also tracks the incidence of six specific occurrences on the country’s roads over the past month. Practically seven-in-ten Canadians (69%, +14) say they witnessed a driver not signalling before a turn, a proportion that climbs to 74% in Manitoba and Saskatchewan.

A majority of Canadians (54%, +13) recently observed a car taking up two or more spots in a parking lot.

Practically half of Canadians (49%, +11) saw a driver not stopping at an intersection. This behaviour is more prevalent in Atlantic Canada (58%), British Columbia (55%) and Ontario (54%).

Two-in-five Canadians (40%, +8) witnessed a driver turning right or left from an incorrect lane, including 49% of British Columbians.

More than a third of Canadians (37%, +9) went through a close call, such as having to slam the brakes or steer violently to avoid a collision—including 48% of Atlantic Canadians and 44% of Albertans.

“Only 15% of Canadians say they did not see any illegal or regrettable behaviour on the road over the past month,” says Mario Canseco, President of Research Co. “This represents a 12-point drop since our previous survey in 2021.”

Just under three-in-five Canadians (58%, +7) claim that there are specific groups or people in their city or town who are worse drivers than others—a proportion that rises to 67% in British Columbia.

As was the case last year, the top four responses issued by Canadians who point the finger at a specific group for bad driving behaviours are “young” (40%, +8), “Asian (19%, +3), “elderly” (18%, -3) and “immigrant” (8%, +2).

Methodology:

Results are based on an online study conducted from August 19 to August 21, 2022, among a representative sample of 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Half of Canadians Say Their City or Town is Noisier Than in 2021

August 23, 2022August 22, 2022By Mario Canseco

More than a third of the country’s residents (36%) have been bothered by unnecessary noise from vehicles in their own homes.

Vancouver, BC [August 23, 2022] – A sizeable proportion of Canadians have been bothered by a variety of noises while inside their homes, and practically half claim that their surroundings are not as quiet as they were in 2021, a new Research Co. poll has found.

In the online survey of a representative national sample, 49% of Canadians believe their city or town has become noisier over the past year, up 22 points since a similar Research Co. survey conducted in January 2021.

Just over two-in-five Canadians (41%, +18) think their street is noisier now than it was in 2021, while three-in-ten (30%, +2) feel the same way about their homes.

More than two-in-five Canadians of Indigenous (44%) and South Asian (41%) descent feel their home is noisier now, along with 32% of women, 40% of Canadians aged 18-to-34 and 37% of British Columbians.

When asked about specific disturbances that have bothered them at home over the past year, more than a third of Canadians (36%, +6) mention unnecessary noise from vehicles (such as motorcycles and cars revving up).

At least one-in-four Canadians were also subjected to construction-related noises (such as roofing, land clearing and heavy machinery) (29%, new), loud people outside their home (28%, +8), dogs barking (27%, +3), a car alarm (25%, +5) and yard work (such as lawnmowers and leaf blowers) (also 25%, +6).

Fewer Canadians were disturbed over the past 12 months by nine other noises, including loud music playing inside a vehicle (21%, +3), power tools (such as electric saws and sanders) (21%, +3), drivers honking the horn excessively (20%, +8), yelling or screaming at a nearby home (19%, +1), loud music at a nearby home (18%, +1), fireworks (18%, +2), a loud gathering or party at a nearby home (17%, +2), a home alarm (10%, +1) and cats meowing (7%, +2).

“Compared to 2021, there is significant growth in the proportion of Canadians who have been bothered at home by drivers honking the horn excessively,” says Mario Canseco, President of Research Co. “In British Columbia, three-in-ten residents (30%) have experienced this nuisance.”

Practically three-in-four Canadians (74%, -5) have not taken any action to deal with noise at home. About one-in-seven (14%, +2) have worn earplugs or earmuffs to mitigate noise—including 20% of Quebecers and 22% of Canadians aged 18-to-34.

Fewer Canadians have chosen to report noise concerns to the police (8%, +3), acquired hardware to mitigate noise while inside their home (such as noise cancelling headphones or earphones) (7%, =) or moved away from their previous dwelling because of noise (5%, +1).

Methodology: Results are based on an online survey conducted from August 14 to August 16, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

A Third of Canadian Households Experienced COVID-19 Recently

August 8, 2022December 15, 2022By Mario Canseco

The country’s residents are divided on whether restrictions and mandates were lifted at the right time in their community.

Vancouver, BC [August 8, 2022] – A growing number of Canadians acknowledge that their household has been negatively impacted by COVID-19 over the past few weeks, a new Research Co. poll has found.

In the online survey of a representative national sample, 37% of Canadians say themselves, or someone else in their household, became infected with COVID-19 after restrictions and mandates were lifted in their community, up 14 points since a similar Research Co. poll conducted in May 2022.

Across the country 46% of Canadians (+3) believe restrictions and mandates were abandoned too early in their community, while 44% (-5) think the decision was made at the right time.

“More than half of Atlantic Canadians (55%) appear disappointed with the absence of restrictions and mandates related to COVID-19,” says Mario Canseco, President of Research Co. “The proportions are lower in Alberta (48%), Saskatchewan and Manitoba (47%), British Columbia (45%), Quebec (also 45%) and Ontario (43%).”

Compared to May, there is little fluctuation when Canadians are asked about the possible return of specific regulations. Two thirds (66%, -2) would be satisfied if they have to wear a mask or face covering when entering an indoor premise. Slightly smaller proportions of Canadians would feel the same way if a reduction of capacity at venues (such as cinemas, theatres, concert halls and sports arenas) is implemented (63%, -1) or if proof of vaccination is required once again to go to restaurants or public events (60%, -1).

Three-in-five Canadians (60%, +1) believe it is only a matter of time before everyone catches COVID-19, and a majority (54%, +2) claim that, as long as people are vaccinated, the virus is a minor nuisance. In addition, 63% of Canadians (+3) foresee being vaccinated against COVID-19 at least once again in the next six months.

Just over two thirds of Canadians (68%) state that the worst of COVID-19 is definitely or probably “behind us”, down eight points since a similar Research Co. poll conducted in May 2022.

More than three-in-four Canadians (77%, -1) continue to brand COVID-19 as a real threat—including 82% of those aged 55 and over.

Public satisfaction with the pandemic performance of the federal government dropped from 61% in May to 55% this month. The rating is highest in Quebec (60%) and Atlantic Canada (58%), followed by Ontario (53%), Saskatchewan and Manitoba (52%), British Columbia (49%) and Alberta (48%).

The satisfaction rating also fell this month for provincial administrations (53%, -10) and municipal governments (59%, -6).

In the four most populous provinces of Canada, the level of satisfaction with COVID-19 management is highest in British Columbia (62%, =), followed by Quebec (58%, -9), Ontario (48%, -17) and Alberta (39%, -14).

Methodology: Results are based on an online study conducted from August 1 to August 3, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Photo Credit: Great11

Positive Views on TMX Pipeline Rise in BC, Drop Slightly in Alberta

August 5, 2022August 5, 2022By Mario Canseco

A third of British Columbians (33%) believe the project should be stopped, down eight points since October 2021.

Vancouver, BC [August 5, 2022] – Favourable perceptions on the expansion of the Trans Mountain Pipeline have increased in British Columbia and remain high in Alberta, a new Research Co. poll has found.

In the online survey of representative provincial samples, 51% of British Columbians agree with the federal government’s decision to re-approve the project, up six points since a similar Research Co. poll conducted in October 2021.

Practically seven-in-ten Albertans (69%) also agree with the re-approval of the Trans Mountain Pipeline expansion, down five points since a similar Research Co. survey conducted in November 2020.

In British Columbia, residents of Southern BC (66%), Northern BC (61%) and the Fraser Valley (58%) are more likely to hold positive views on the pipeline project. The rating is lower in Metro Vancouver (50%) and Vancouver Island (41%).

In Alberta, sizeable majorities of residents of Edmonton (72%) and Calgary (66%) are in favour of the pipeline expansion, along with 70% of those who live other areas of the province.

“The proportion of British Columbians who want the provincial government to do anything necessary to ensure that the Trans Mountain Pipeline expansion does not happen dropped from 41% in October 2021 to 33% in July 2022,” says Mario Canseco, President of Research Co. “In Alberta, 25% of residents (+3) share the same point of view.”

More than half of British Columbians (51%, -4) and three-in-five Albertans (61%, +2) say they are disappointed with the way the federal government has managed the Trans Mountain Pipeline expansion.

Significant majorities of Albertans (78%, -1) and British Columbians (71%, +6) believe the Trans Mountain Pipeline will create hundreds of jobs for residents of each province.

Two-in-five British Columbians (40%, -7) think the Trans Mountain Pipeline expansion threatens the health and safety of the province’s residents. Just under three-in-ten Albertans (28%, +11) share this point of view.

Fewer than half of residents of the two provinces expect gas prices to be lower now that the Trans Mountain Pipeline expansion has been re-approved: 40% in Alberta (+6) and 37% in British Columbia (+1).

In November 2016, the federal government rejected a proposal—known as the Enbridge Northern Gateway—to build a new pipeline from Alberta to British Columbia’s north coast, to export oil on tankers to Asian markets.

Just under half of British Columbians (46%, +5) believe it is time to reconsider the Enbridge Northern Gateway proposal, while just over a quarter (27%, -7) disagree.

Support for taking a second look at the Enbridge Northern Gateway is highest in Northern BC (60%), followed by Southern BC (51%), Metro Vancouver (45%), the Fraser Valley (43%) and Vancouver Island (38%).

Methodology: Results are based on an online study conducted from July 29 to July 31, 2022, among 800 adults in British Columbia and 800 adults in Alberta. The data has been statistically weighted according to Canadian census figures for age, gender and region in each province. The margin of error – which measures sample variability – is +/- 3.5 percentage points for each province, 19 times out of 20.

Find our data tables for British Columbia here, our data tables for Alberta here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Photo Credit: Codex

Few British Columbians Ponder Calorie Counts When Dining Out

July 26, 2022July 26, 2022By Mario Canseco

More than three-in-four believe it should be mandatory to display calories on any menu that lists or depicts standard food items.

Vancouver, BC [July 26, 2022] – Residents of British Columbia pay more attention to the nutritional value of foods when they are at the supermarket than when dining out or ordering in, a new Research Co. poll has found.

In the online survey of a representative provincial sample, more than a third of British Columbians (37%) say they “frequently” check labels to review nutritional content when buying groceries for themselves or others in their household.

Significantly fewer British Columbians “frequently” pay attention to menus to review nutritional content when dining out (13%) or when ordering food delivery (11%).

While almost three-in-ten British Columbians (29%) “frequently” check labels at the grocery store to review the total calories of a product, the proportion drops drastically when residents dine out (14%) or order in (11%).

A similar scenario ensues when respondents are asked about checking for two other items in the food they consume. About three-in-ten British Columbians check labels at the grocery store for sodium (32%) and fat (29%). Fewer follow the same course of action when they go to a restaurant (Sodium 14%, Fat 13%) or when they browse menus or apps for food delivery (Sodium 10%, Fat 11%).

In the Province of Ontario, it is mandatory to display calories on any menu that lists or depicts standard food items offered for sale by a regulated food service premises. More than three-in-four British Columbians (76%, -5 since a similar Research Co. poll conducted in November 2018) are in favour of adopting this regulation.

In 2012, the Province of British Columbia implemented the Informed Dining initiative, a program designed to allow residents to have nutrition information available when eating at participating food service establishments. The voluntary program was abandoned in 2020.

“British Columbians appear to be affected by the lack of standards when it comes to nutritional information in restaurants,” says Mario Canseco, President of Research Co. “Customers do not have the same information to make a decision that they currently have at the grocery store.”

The proportion of British Columbians who use an activity tracker to monitor certain fitness-related metrics—such as distance walked, amount of exercise and/or calorie consumption—increased from 41% in November 2018 to 45% this month.

Practically half of Metro Vancouverites (49%) rely on an activity tracker. The proportions are lower in Southern BC (46%), Northern BC (42%), Vancouver Island (36%) and the Fraser Valley (35%).

Methodology: Results are based on an online study conducted from July 4 to July 6, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.5 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Generation X Moves Toward Music Streaming Services in Canada

July 22, 2022July 22, 2022By Mario Canseco

Compared to last year, fewer Canadians aged 35-to-54 are listening to music on the radio.

Vancouver, BC [July 22, 2022] – The proportion of Canadians who relied on a radio to listen to music on a weekly basis has dropped since last year, as more members of Generation X embrace streaming platforms, a new Research Co. poll has found.

In the online survey of a representative national sample, 60% of Canadians heard music on a regular radio over the past week, down six points since a similar Research Co. poll conducted in January 2021.

Just over two-in-five Canadians (41%, +1) say they listened to music on a streaming service over the past seven days, while fewer than one-in-four (23%, -7) accessed music files stored in a computer or a phone.

Over the past week, fewer Canadians heard music on an LP record, cassette or CD (13%, -2) or on satellite radio (12%, =).

“The data shows a marked generational divide when it comes to how Canadians are listening to music,” says Mario Canseco. President of Research Co. “While Canadians aged 18-to-34 were quicker to adopt streaming platforms, their counterparts aged 35-to-54 are now clearly moving in the same direction.”

Practically three-in-five Canadians aged 18-to-34 (59%) are listening to music on a streaming service, while less than half (45%, down 17 points since February 2019) are using a radio.

Almost half of Canadians aged 35-to-54 (48%, +3 since 2021) are listening to music on a streaming platform, while 62% (-8) rely on the radio.

Two thirds of Canadians aged 55 and over (67%, -3) hear music on the radio, while 27% (-1) listen on a streaming platform.

Almost one-in-four Canadians (24%, +4) paid to access a music streaming service in the last month, including 40% of those aged 18-to-34 and 26% of those aged 35-to-54.

In the last month, significantly fewer Canadians paid for and downloaded a song online (11%, =) or purchased a compact disc or LP record (7%, -3).

Canadians remain divided when asked to ponder if, in this day and age, music creators are being fairly compensated for their work. While 40% think they are (=), 40% (-1) claim that they are not.

While only 30% (-2) of Canadians aged 55 and over believe music creators are being fairly compensated right now, the proportion rises to 45% (+3) among those aged 35-to-54 and to 55% (+1) among those aged 18-to-34.

Methodology: Results are based on an online study conducted from July 11 to July 13, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

One-in-Four Canadian WhatsApp Users Face Scams, Fake News

July 15, 2022July 14, 2022By Mario Canseco

The vast majority of messages received on the app (84%) are personal, while fewer than one-in-five (16%) are work-related.

Vancouver, BC [July 15, 2022] – Just over two-in-five Canadians who rely on WhatsApp have never encountered one of four different setbacks while using the instant messaging application, a new Research Co. poll has found.

In the online survey of a representative national sample, 45% of Canadians say they use WhatsApp, including 68% of those aged 18-to-34 and 55% of Ontarians.

More than three-in-four Canadian WhatsApp users (76%) say they rely on the application to send text messages “every day” or “a few days a week.”

More than half of WhatsApp users in Canada (55%) share pictures through the app “every day” or “a few days a week”, a proportion that rises to 74% among those aged 18 to 34.

Fewer Canadian WhatsApp users make audio phone calls (46%), share news articles (44%) or make video phone calls (42%) “every day” or “a few days a week” through the application.

Over the course of an average week, 84% of all WhatsApp messages received by Canadians are personal in nature (from friends and family), while the remaining 16% are work-related (dealing with co-workers, tasks or clients).

Only 41% of Canadian WhatsApp users say they have not encountered any one of four problems when using the app.

Almost two-in-five Canadian WhatsApp users (38%) acknowledge that they had to block a person on the app, including 52% of Atlantic Canadians.

More than a quarter of Canadian WhatsApp users (27%) say they were added to a group without their consent, a proportion that rises to 41% in Quebec.

One-in-four Canadian WhatsApp users received “fake news” or misinformation on the app (24%) or were targeted by a scam (23%).

“About a third of Canadian WhatsApp users aged 18-to-34 (32%) are successful at pinpointing misinformation,” says Mario Canseco, President of Research Co. “The numbers are decidedly lower among their counterparts aged 35-to-54 (24%) and aged 55 and over (16%).”

WhatsApp users in British Columbia are more likely to have been targeted by a scam while using the application (26%) than those in Alberta and Quebec (24% each), Ontario (23%), Atlantic Canada (22%) and Saskatchewan and Manitoba (17%).

Methodology: Results are based on an online study conducted from June 25 to June 27, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca