Most Canadians Are Not Getting Enough Sleep Each Night

Money and relationships are the two issues that are more likely to make it harder for Canadians to fall asleep.

Vancouver, BC [January 14, 2020] – Just over a third of Canadians are actually meeting the night sleep guidelines issued by Health Canada, a new Research Co. poll has found.

In the online survey of a representative national sample, 35% of Canadians say their typical night’s sleep on a weekday or workday lasts from 7 to 9 hours—matching the recommendations endorsed by Health Canada.

Almost two thirds of Canadians (64%) say they slumber for fewer than 7 hours on a typical night’s sleep on a weekday or workday.

On weekends, the proportion of Canadians who reach the recommended guidelines of 7 to 9 hours of sleep rises to 45%. However, more than half (51%) still spend fewer than 7 hours in bed.

Across the country, 17% of Canadians claim to be “very well rested” after a typical night’s sleep on a weekday or workday, while 53% say they are “moderately well rested.” Conversely, three-in-ten Canadians (30%) are “not too well rested” or “not well rested at all” on a weekday or workday.

Women (38%), Canadians aged 18-to-34 (35%) and residents of Manitoba and Saskatchewan (34%) are more likely to say that they are usually “not too well rested” or “not well rested at all” when facing a new workday or weekday.

The proportion of Canadians who feel “very well rested” or “moderately well rested” rises to 75% after a typical night’s sleep on a weekend or non-workday.

One-in-four Canadians (25%) say they never find it hard to sleep at night during the course of an average week. More than a third (36%) find it hard to sleep for 1 or 2 days each week, while almost two-in-five (39%) have a difficult time sleeping at least 3 days a week.

Practically half of Canadians (49%) say worrying about money and financial matters made it harder for them to fall asleep at night over the course of the past month.

“Albertans (62%) are significantly more likely to say that they were kept awake by financial concerns than residents of all other regions,” says Mario Canseco, President of Research Co. “Women are also more likely to have lost sleep because of financial matters than men (54% to 43%).”

Almost a third of Canadians (32%) lost sleep at night because they were concerned about relationships and family, while a similar proportion (29%) had trouble sleeping because of health worries.

About one-in-four Canadians (23%) say they had difficulty falling sleep because they were concerned about work—including 41% of those aged 18-to-34 and 3% of Albertans.

Significantly fewer Canadians say domestic politics and issues (6%) or international politics and issues (also 6%) kept them awake at night.

Methodology:

Results are based on an online study conducted from December 18 to December 20, 2019, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca

Most Canadians Have Favourable View of UK, Split on USA

Fewer than one-in-five Canadians have a positive opinion of Saudi Arabia, Iran and North Korea.

Vancouver, BC [January 10, 2020] – More than four-in-five Canadians hold a favourable opinion of the United Kingdom, but just under half feel the same way about the United States, a new Research Co. poll has found.

In the online survey of a representative national sample, 83% of Canadians have a positive view of the United Kingdom.

At least seven-in-ten Canadians hold positive opinions on four other nations: Germany (73%), Italy (72%), Japan (also 72%) and France (70%). More than half of Canadians (52%) have a positive view of South Korea.

Canadians are split when assessing the United States, with 47% saying they have a positive opinion of the country and 48% stating they have a negative one.

Canadian men are more likely to have a positive opinion of the United States than Canadian women (50% to 42%). Canadians aged 18-to-34 are also more likely to hold favourable views on the United States (53%) than their counterparts aged 35-to-54 (43%) and 55 and over (45%). 

“A majority of Canadians who voted for the Conservative Party in last year’s federal election (64%) have a positive opinion of the United States,” says Mario Canseco, President of Research Co. “The numbers are decidedly lower among Canadians who voted for the Liberals (42%) or the New Democrats (31%) last year.”

Just under half of Canadians (46%) have a positive view of Mexico, while more than a third (36%) have a positive opinion of India and three-in-ten (30%) have a favourable view of Venezuela.

Just over one-in-four Canadians have a positive opinion of China (27%) and Russia (26%), while more than three-in-five (61%) have a negative view of each country.

In the specific case of China, the proportion of positive opinions varies greatly around the country: 29% in Atlantic Canada, Ontario and Quebec, 28% in Alberta, 22% in British Columbia and 17% in Manitoba and Saskatchewan.

Fewer than one-in-five Canadians have a positive view of Saudi Arabia (17%), Iran (14%) and North Korea (11%).

Methodology:

Results are based on an online study conducted from December 18 to December 20, 2019, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca

One-in-Five Canadians Currently Pay Attention to Astrology

Canadians aged 18-to-34 are more likely to believe in the concept than their older counterparts.

Vancouver, BC [January 1, 2020] – A majority of Canadians question the concept of studying the movements and relative positions of celestial objects to make observations about human affairs and terrestrial events, a new Research Co. poll has found.

In the online survey of a representative national sample, more than a third of Canadians (36%) say they “definitely” or “probably” believe in astrology, while more than half (55%) “probably” or “definitely” do not.

Women (40%) are more likely to lend credence to astrology than men (30%). While only 27% of Canadians aged 55 and over believe in the concept, the proportion increases to 37% among those aged 35-to-54 and 49% among those aged 18-to-34.

“Across Canada, Ontario has the largest proportion of residents who express a belief in astrology at 42%,” says Mario Canseco, President of Research Co. “Alberta has the lowest at 27%.”

When asked about their current attitude towards the concept, one-in-five Canadians (20%) acknowledge currently paying attention to astrology—including 30% of those aged 18-to-34, 25% of Ontarians and 25% of Atlantic Canadians.

More than one-in-four Canadians (27%) say they used to pay attention to astrology, but don’t anymore. A majority (54%) claim to have never paid attention to the concept, including 62% of those aged 55 and over.

Belief in other concepts was slightly lower across the country. One third of Canadians (33%) believe in haunted houses, or buildings being inhabited by spirits of dead people, while 58% do not.

Just over three-in-ten Canadians (31%) believe in mediumship, or mediating communication between living human beings and spirits of dead people, while 60% do not.

The same proportion (31%) believe in clairvoyance, or gaining information about an object, person, location or physical event through extrasensory perception, while 58% do not.

On these three concepts, there is a sizeable gender gap, with more women in Canada believing in haunted houses (40%), mediumship (39%), clairvoyance (36%) than men (25%, 22% and 26% respectively).

Methodology:

Results are based on an online study conducted from December 2 to December 6, 2019, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca

End of Free Parking at Granville Island Splits Metro Vancouverites

More than a third of recent visitors (35%) arrived by public transit, while 45% travelled to Granville Island in their own vehicles.

Vancouver, BC [December 27, 2019] – The decision to eliminate free parking at Granville Island is causing different reactions among residents of Metro Vancouver, a new Research Co. poll has found.

In the online survey of a representative sample of Metro Vancouverites, 33% of residents say they are “less likely” to go to Granville Island after the cancellation of free parking from 11:00 am to 6:00 pm. More two-in-five (42%) say this decision will not affect their plans, and one-in-five (19%) are now “more likely” to visit.

“Two-in-five Metro Vancouverites who drive to Granville Island (40%) claim to be less likely to visit under the new parking regime,” says Mario Canseco, President of Research Co. “However, more than half of them (58%) say they will not be deterred by this new regulation.”

Almost one-in-five Metro Vancouverites (18%) have been to Granville Island six times or more over the past two years, while 42% have been visited two to five times.

While more than one third of recent visitors to Granville Island (35%) relied on public transit to get there, a higher proportion (45%) arrived in their own vehicle. This includes 38% of residents of the City of Vancouver, as well as majorities of visitors from Surrey (55%), Burnaby (56%) and other municipalities in the Lower Mainland (52%).

The main reason to visit Granville Island continues to be shopping at the Public Market (56%, up seven points since a similar Research Co. survey conducted in November 2018), followed by sightseeing (20%) and getting a meal or snack (19%).

Other reasons cited for visiting Granville Island are shopping at a store that is not located inside the Public Market (13%) and going to an Arts and Culture performance (9%). 

Methodology:

Results are based on an online study conducted from December 9 to December 12, 2019, among 700 adults in Metro Vancouver. The data has been statistically weighted according to Canadian census figures for age, gender and region in Metro Vancouver. The margin of error—which measures sample variability—is plus or minus 3.7 percentage points, 19 times out of 20.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca

British Columbians Unhappy with Their Mobile Phone Plan Prices

Most residents are skeptical about the promises of lower wireless costs issued by the federal and provincial governments.

Vancouver, BC [December 25, 2019] – Most residents of British Columbia are dissatisfied with how much they are paying for wireless communications, a new Research Co. poll has found.

In the online survey of a representative provincial sample, seven-in-ten mobile phone users (70%) describe the cost of their plan as “very expensive” or “moderately expensive.”

Mobile phone users aged 35-to-54 (77%) and those who reside in the Fraser Valley (74%) are more likely to believe that they currently pay too much for wireless services.

A monthly plan for a mobile phone in Canada with two gigabytes of data costs about $75. More than three-in-five British Columbians (62%) say a similar plan would be less expensive in the United States. 

More than a third of residents also think the cost of a similar phone plan would be lower in Italy (39%) and Australia (37%). 

“Most British Columbians know that wireless costs are lower in the United States than in Canada,” says Mario Canseco, President of Research Co. “But the current cost of a monthly plan for a mobile phone with two gigabytes of data in Australia and Italy is significantly lower, at $21 and $25 a month respectively.”

Two levels of government have promised action on this issue. The federal Liberal Party pledged to reduce the cost of wireless bills for Canadians by 25 per cent over the next four years. 

The Government of British Columbia recently appointed MLA Bob D’Eith to work with the federal government to explore more affordable and transparent mobile phone options.

Across British Columbia, only 31% of residents believe that the federal government will actually deliver on its promise of lower phone bills for Canadians.

A slightly higher proportion (35%) think the provincial government’s push for more affordable and transparent mobile phone options will ultimately be successful.

Methodology:

Results are based on an online study conducted from December 12 to December 16, 2019, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.5 percentage points, 19 times out of 20.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca