Lifestyle – Research Co.

Most Canadians Oblivious to the “15-Minute City” Concept

March 31, 2023March 30, 2023By Mario Canseco

More than three-in-five Canadians like what they have learned about the urban planning concept.

Vancouver, BC [March 31, 2023] – Only a third of Canadians are aware of the “15-minute city” concept that has been implemented in some municipalities around the world, a new Research Co. poll has found.

In the online survey of a representative national sample, 33% of Canadians had heard about the “15-minute city”, while 57% had not and 9% were not sure.

The “15-minute city” is an urban planning concept in which daily necessities and services—such as work, shopping, education, health care and entertainment—can be reached through a 15-minute walk or bike ride from any point in the city.

“Awareness of the 15-minute city concept is highest in Alberta (41%), where the City of Edmonton has discussed the matter prominently in recent weeks,” says Mario Canseco, President of Research Co. “The proportion of informed residents is lower in British Columbia (37%), Ontario (36%), Quebec (32%), Saskatchewan and Manitoba (29%) and Atlantic Canada (22%).”

More than three-in-five Canadians (63%) support the “15-minute city” concept, while 16% oppose it and 22% are undecided.

Canadians aged 18-to-34 are more likely to be in favour of the “15-minute city” (66%) than their counterparts aged 55 and over (60%) and aged 35-to-54 (51%).

Among Canadians who were aware of the concept before taking the survey, support for the “15-minute city” rises to 72% and opposition jumps to 23%.

Respondents to this poll were asked about the possibility of five things happening if the “15-minute city” is implemented in their communities.

Majorities of Canadians believe the “15-minute city” will lead to a reduction in the use of personal automobiles (63%) and an increase in the mental health and well-being of residents (53%).

More than two thirds of Canadians who currently drive to school or work on weekdays (68%) think the municipalities that implement the “15-minute city” concept will experience a reduction in the use of personal automobiles.

For more than two-in-five Canadians (43%), the “15-minute city” will bring an increase in government surveillance and control, while 37% expect a reduction in personal freedoms and 27% foresee that residents will be fined if they leave their “home” districts.

Methodology: Results are based on an online study conducted from March 18 to March 20, 2023, among 1,000 Canadian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

“Yummy, That Was Delicious” is Canada’s Most Prevalent White Lie

March 29, 2023March 29, 2023By Mario Canseco

More than one-in-five Canadians (21%) say they have lied about how much money they make at some point in their lives.

Vancouver, BC [March 29, 2023] – Practically a third of Canadians have been less than honest when assessing the genuine quality of a home-cooked meal, a new Research Co. poll has found.

In the online survey of a representative national sample, 32 per cent of Canadians acknowledge having said that they enjoyed a home-cooked meal when they really did not.

Women (35%), Canadians aged 18-to-34 (also 35%) and Atlantic Canadians (40%) are more likely to admit that they misrepresented their authentic feelings about a home-cooked meal.

Just under one-in-four Canadians (24%) say they gave out a fake phone number or email address to a person they were not interested in talking to again—a proportion that rises to 29% among women.

Smaller proportions of Canadians acknowledge having lied in three other instances: sending a text message saying that they were “almost there” when they were going to be really late (22%), falsely claiming that their phone had no battery when someone attempted to contact them (21%) and failing to disclose the actual cost of something they purchased to their significant other (20%).

“There are practically no gender or age differences across Canada when it comes to withholding financial details from a significant other,” says Mario Canseco, President of Research Co. “People of all ages appear to have the same propensity to lie in this situation.”

Just under two-in-five Canadians (39%) say they have never relied on any of these five lies—including 51% of those aged 55 and over.

Canadians were also asked if they have lied to anyone about eight different topics over the course of their lives.

More than one-in-five Canadians (21%) say they have not been truthful about how much money they make, while 16% have lied about their age and 15% have fibbed about where they live.

Fewer Canadians acknowledge having lied at some point about whether they have a girlfriend or boyfriend (12%), their past job experience (10%), whether they have a wife or husband (6%), where they were born (5%) or their academic or educational credentials (also 5%).

Residents of Quebec are more likely to have lied about having a girlfriend or boyfriend (16%) than their counterparts in British Columbia (13%), Ontario (11%), Saskatchewan and Manitoba (also 11%), Alberta (8%) and Atlantic Canada (7%).

This is the second of three releases exploring the relationship of Canadians with the truth. Click here to review the findings of the first one.

Methodology: Results are based on an online study conducted from March 10 to March 12, 2023, among 1,000 Canadian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Canadians Open to “Progressive Punishment” System for Motorists

March 24, 2023March 23, 2023By Mario Canseco

Almost two thirds would set the fines for speeding tickets after considering the disposable income of the offending driver.

Vancouver, BC [March 24, 2023] – The concept of “progressive punishment” for drivers who are issued speeding tickets is endorsed by a majority of Canadians, a new Research Co. poll has found.

Two European countries—Finland and Switzerland—have implemented a “progressive punishment” system for speeding tickets.

In Finland, the fines are set on the basis of two indicators: the disposable income of the offending driver, and how much speed the offending driver went over the posted limit.

In the online survey of a representative national sample, 65% of Canadians support implementing a similar “progressive punishment” system for speeding tickets in their city or town, while 24% are opposed and 11% are undecided.

Almost seven-in-ten residents of British Columbia and Quebec (69% each) are in favour of “progressive punishment” for speeding tickets, along with majorities of those who live in Ontario (63%), Saskatchewan and Manitoba (62%), Atlantic Canada (60%) and Alberta (59%).

“Canadians in the highest income bracket are decidedly more dissatisfied with the concept of progressive punishment for speeding tickets,” says Mario Canseco, President of Research Co. “Opposition to this course of action among Canadians who live in households earning more than $100,000 a year reaches 34%, 10 points higher than the national average.”

There has been some discussion about implementing a “progressive punishment” system for parking tickets issued by municipalities. The fines would be set on the basis of two indicators: the disposable income of the offending driver, and how many days the fine has gone unpaid.

More than half of Canadians (58%) support implementing a “progressive punishment” system for unpaid parking tickets issued by their city or town, while 31% are opposed and 11% are undecided.

Almost two thirds of Canadians of Indigenous or First Nations descent (65%) are in favour of “progressive punishment” for unpaid parking tickets issued by municipalities, along with majorities of Canadians whose descent is South Asian (62%), European (60%) and East Asian (59%).

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Canadians Want the Truth, But Think Certain Lies Are Justified

March 22, 2023March 21, 2023By Mario Canseco

Many residents of the country think it is permissible to lie to spare someone’s feelings (55%) or to protect a relationship (45%).

Vancouver, BC [March 22, 2023] – While three-in-four Canadians believe every person should always be truthful, there are certain moments when their testimony is less than sincere, a new Research Co. poll has found.

In the online survey of a representative national sample, 74% of Canadians think people should always tell the truth, regardless of the consequences.

Just under two thirds of Canadians who voted for the New Democratic Party (NDP) in 2021 (65%) endorse the idea of people always being truthful, compared to 80% among those who cast ballots for the Liberal Party and the Conservative Party in the last federal election.

The survey asked Canadians if they think it is permissible to lie in five different circumstances. Only 16% of Canadians would consent to falsehood in order to impress people and boost their reputation, such as claiming they were primarily responsible for a project when they were not.

Just under three-in-ten Canadians (28%) believe it is justified to lie to be perceived in a positive light, such as claiming that they were late because there was an accident on the way to the office—a proportion that rises to 33% among those aged 18-to-34.

More than two-in-five Canadians (41%) think it is fine to rely on falsehoods to protect someone else, such as lying about the whereabouts of a child or a friend to help them avoid negative consequences.

Just under half of Canadians (45%) think it is permissible to lie in order to protect a relationship, such as withholding information that could cause anxiety or anger to a significant other.

There is a significant gender gap on this question. Practically half of men (49%) see no problem with fibbing in order to protect a relationship, compared to 40% among women.

More than half of Canadians (55%) believe lying to spare someone else’s feelings, such as not pointing out that clothes look bad on a person when they are asked, is justified.

Practically two thirds of Atlantic Canadians (65%) have no qualms about lying to spare someone’s feelings. The proportions are lower in Alberta (59%), Saskatchewan and Manitoba (57%), British Columbia (56%), Ontario (53%) and Quebec (51%).

More than half of Canadians (56%) say there have been moments in their lives when they would have preferred to be told a lie instead of the truth.

“Canadians aged 18-to-34 are the most likely to have wished for falsehood instead of veracity at some point in their lives (63%),” says Mario Canseco, President of Research Co. “The proportions are lower among their counterparts aged 35-to-54 (55%) and aged 55 and over (51%).”

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Fewer than One-in-Five Canadians Want Monarchy to Continue

March 15, 2023March 14, 2023By Mario Canseco

Positive perceptions of six senior members of the Royal Family—including King Charles III—are lower now than in September 2022.

Vancouver, BC [March 15, 2023] – The proportion of Canadians who would like to maintain a form of government with a monarch has fallen to the lowest level recorded in 14 years, a new Research Co. poll has found.

In the online survey of a representative national sample, only 19% of Canadians say they would prefer for Canada to remain a monarchy, down 12 points since a similar Research Co. poll conducted in September 2022.

More than four-in-five Canadians (44%, +8) would prefer for Canada to have an elected head of state, while 22% (-2) do not care either way and 15% (+4) are undecided.

Fewer than one-in-four Albertans (24%, -18), Atlantic Canadians (also 24%, -16) and British Columbians (23%, -11) endorse the continuation of the monarchy. The numbers are lower in Saskatchewan and Manitoba (20%, -6), Ontario (19%, -12) and Quebec (14%, -11).

Across the country, only 32% of Canadians (-14) have a favourable opinion of King Charles III, while fewer than one-in-four (22%, -10) express similar feelings about Queen Consort Camilla.

Just over a third of Atlantic Canadians (36%), Ontarians (34%) and British Columbians (also 34%) hold positive views on King Charles III. The numbers are lower in Saskatchewan and Manitoba (32%), Alberta (30%) and Quebec (27%).

“In February 2022, almost two thirds of Canadians (64%) held favourable views on Queen Elizabeth II,” says Mario Canseco, President of Research Co. “Thirteen months later, the rating for the current monarch is exactly half.”

Positive perceptions also fell for four other members of the Royal Family: William, Prince of Wales (54%, -13), Catherine, Princess of Wales (also 54%, -13), Prince Harry, Duke of Sussex (46%, -18) and Meghan, Duchess of Sussex (41%, -12).

Canadians who watched the Netflix series “Harry & Meghan” are more likely to have a favourable opinion of the Duke and Duchess of Sussex (71% and 68% respectively).

Seven-in-ten Canadians (70%, -4) think King Charles III should commit to reduce the carbon footprint of the entire Royal Family, while almost two thirds (65%, -4) want him to advance the cause of reconciliation with Indigenous peoples.

Half of Canadians (50%, -5) would have liked to see Prince William as monarch of the United Kingdom and the other 14 Commonwealth realms, including Canada. Just over a third of Canadians (35%, +1) say they have a problem with King Charles III being featured on coins and bills that will be used in Canada.

Fewer than half of Canadians (47%, -5) expect Canada to still be a monarchy in twenty years, while more than a third (36%, +5) believe the country will feature an elected head of state by then.

Methodology: Results are based on an online study conducted from March 3 to March 5, 2023, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

or more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Fewer Metro Vancouverites Annoyed with Weekday Commutes

March 10, 2023March 10, 2023By Mario Canseco

Traffic and bad drivers are the main hindrances for drivers, while public transit users dread overcrowding inside vehicles.

Vancouver, BC [March 10, 2023] – Compared to 2019, more residents of Metro Vancouver report having a good time when going to school or work on weekdays, a new Research Co. poll has found.

In the online survey of a representative Metro Vancouver sample, more than seven-in-ten weekday commuters (73%) describe their experience as pleasant, up five points since a similar Research Co. poll completed in May 2019.

More than one-in-four Metro Vancouver weekday commuters (26%, -3) say their experience going to school or work is annoying.

“Just under one-in-five weekday commuters in Vancouver (19%) are dissatisfied with their experience,” says Mario Canseco, President of Research Co. “The proportion is higher among weekday commuters who reside in Surrey (27%) or in the remaining Metro Vancouver municipalities (33%).”

The main elements that make a weekday commute pleasant for drivers in Metro Vancouver are not dealing with too much traffic (45%), having an easy time finding parking spots (44%) and controlling the entertainment on their vehicle (40%).

About half of weekday public transit users who say their commute is pleasant say the vehicles they rely on arrive on time (53%), usually find a seat for themselves (49%) and can get things done while on the bus or SkyTrain, such as read the paper or answer e-mails (also 49%).

Drivers who say their weekday commute is annoying are primarily upset with traffic (94%) and encountering bad drivers on the road (68%). Public transit users who do not have a good time on their weekday commute blame overcrowding inside transit vehicles (80%) and waiting for transit vehicles to pick them up (72%).

More than half of Metro Vancouverites who commute (54%) say driving would be their ideal way to get to school or work on weekdays, while 23% select public transit, 14% pick biking and 6% choose walking.

More than a quarter of Metro Vancouverites who commute on weekdays (27%) say their situation is worse now than five years ago, while 47% report no change and 23% say things are better now.

Weekday commuters in Metro Vancouver who drive are more likely to say that the state of affairs is worse now (32%) than those who take public transit (22%).

Sizeable majorities of weekday commuters in Metro Vancouver say living close to their workplace is important to them (85%), are willing to work from home more often to avoid commuting (74%) and would choose a prospective employer primarily based on where the office they would work at is located (71%).

More than half of weekday commuters in Metro Vancouver (57%) would seriously consider moving from their current home if they changed jobs and had a longer commute, while half (49%) would be willing to make less money if they can get a job that is closer to their home.

Half of weekday commuters in Metro Vancouver who drive (50%) say they would not be willing to pay for tolls on roads or bridges if it guaranteed a shorter commute time.

Methodology:Results are based on an online study conducted from March 4 to March 7, 2023, among 700 adults in Metro Vancouver. The data has been statistically weighted according to Canadian census figures for age, gender and region in Metro Vancouver. The margin of error—which measures sample variability—is +/- 3.7 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Most Canadians Unaware of How Much the Prime Minister Earns

March 1, 2023February 28, 2023By Mario Canseco

When informed of the actual salary, 47% think it is “about right” while 41% believe it is “too much.”.

Vancouver, BC [March 1, 2023] – Fewer than one-in-five Canadians are cognizant of the yearly remuneration of the prime minister, a new Research Co. poll has found.

In the online survey of a representative national sample, only 18% of Canadians correctly stated that the prime minister’s annual salary is in the $301,000 to $400,000 range.

More than two-in-five Canadians (42%) thought the prime minister made less than $301,000 a year, while one-in-four (24%) assumed his emolument was higher than $400,000.

“Only 9% of Liberal Party voters in the last federal election believe the prime minister’s salary is higher than $500,000 a year” says Mario Canseco, President of Research Co. “The proportion is higher among those who supported the Conservative Party (17%) and the New Democratic Party (NDP) (19%) in 2021.”

When respondents were informed that the prime minister’s annual compensation is $379,000, just over two-in-five (41%) consider it “too much”, while almost half (47%) say it is “about right.”

More than half of respondents in Saskatchewan and Manitoba (52%) and Alberta (51%) believe the prime minister makes too much money each year. The perception is lower in Atlantic Canada (45%), British Columbia (41%), Ontario (39%) and Quebec (35%).

Almost two-in-five Canadians (38%) accurately calculated that the annual salary of the Leader of the Official Opposition in Canada is in the $201,000 to $300,000 range.

Just over a third of Canadians (34%) assumed that the Leader of the Official Opposition made less than $201,000 a year, while 13% thought his salary was higher than $300,000.

When respondents were informed that the Leader of the Official Opposition’s annual remuneration is $279,900, 45% deem it “too much”, while 44% believe it is “about right.”

More than half of residents of Saskatchewan and Manitoba (52%) and Atlantic Canada (also 52%) think the Leader of the Official Opposition is paid too much, along with 46% of British Columbians, 44% of Ontarians, and 41% of both Albertans and Quebecers.

Methodology: Results are based on an online study conducted from February 9 to February 11, 2023, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Almost Three-in-Ten Canadians Completely Shunning Exercise

February 24, 2023February 23, 2023By Mario Canseco

More than half of the country’s residents took action to maintain their fitness levels during the COVID-19 pandemic.

Vancouver, BC [February 24, 2023] – The COVID-19 pandemic appears to have had a detrimental effect on the physical fitness of some Canadians, a new Research Co. poll has found.

The Canadian Physical Activity Guidelines recommend that adults in Canada accumulate at least 150 minutes of moderate- to vigorous-intensity aerobic physical activity per week.

In the online survey of a representative national sample, 49% of Canadians say they met the recommended exercise guidelines “every week” or “most weeks” over the past three months.

During the pandemic, 48% of Canadians were able to exercise for at least 150 minutes “every week” or “most weeks”, while the proportion was significantly higher (55%) before the start of COVID-19.

“Prior to the pandemic, only 23% of Canadians—and 34% of those aged 55 and over—never met the Canadian Physical Activity Guidelines,” says Mario Canseco, President of Research Co. “In the past three months, the proportion has risen to 28% across the country and to 39% among the oldest adults.”

About three-in-ten Canadians (29%) followed workouts or routines online during the COVID-19 pandemic, while 18% acquired weightlifting equipment for their home (such as dumbbells), 17% took up a sport that did not require equipment (such as running or jogging), and 16% acquired a cardio machine for their home (such as an elliptical, treadmill or climber).

More than half of Canadians (53%) undertook at least one of these four actions during the pandemic. There are significant generational differences on this issue. While 75% of Canadians aged 18-to-34 took action to maintain their fitness levels, the proportion drops to 57% among those aged 35-to-54 and to 30% among those aged 55 and over.

One-in-five Canadians (20%) say their own personal situation when it comes to exercise and fitness is “better” now than before COVID-19, while the same proportion (20%) deem it worse and a majority (54%) claim it has not changed.

Canadians aged 18-to-34 are more likely to report an improvement in their fitness after the pandemic (28%) than their counterparts aged 35-to-54 (18%) and aged 55 and over (15%).

Methodology: Results are based on an online study conducted from February 16 to February 18, 2023, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Majority of British Columbians Reject Return of COVID Restrictions

February 22, 2023February 21, 2023By Mario Canseco

Satisfaction with how various levels of government have handled the pandemic has dropped since March 2021.

Vancouver, BC [February 22, 2023] – More than three-in-five residents of British Columbia believe it would not be advisable to return to the restrictions and mandates that were implemented in the early stages of the COVID-19 pandemic, a new Research Co. poll has found.

In the online survey of a representative provincial sample, more than three-in-five British Columbians (62%) think we are in a different moment and there is no need for additional public health measures related to COVID-19.

Almost one-in-five British Columbians (18%) want to have stricter public health measures in place right now to stop the spread of COVID-19, while 9% think COVID-19 was a hoax and we never should have altered our lives.

The appetite for a return to stricter regulations across the province is highest in Metro Vancouver (20%), followed by Vancouver Island (19%), Southern BC (15%), the Fraser Valley (13%) and Northern BC (11%).

Almost seven-in-ten British Columbians (69%) think COVID-19 is a real threat, down 12 points since a similar Research Co. poll conducted in March 2021.

When asked if it would be justified to re-introduce specific measures, about one-in-four British Columbians (23%) would welcome the return of “Proof of Vaccination” certificates (or “Vaccine Passports”) to access specific venues and locations.

Fewer British Columbians believe three other actions would be justified: mask mandates (21%), capacity restrictions for worship services, concerts and sporting events (17%) and banning travel from British Columbia to other Canadian provinces (6%).

Support for the re-implementation of “Vaccine Passports” reaches 28% among British Columbians aged 55 and over and 30% among residents of Vancouver Island.

Almost four-in-five British Columbians (79%, -4 since March 2021) are satisfied with the way their family has handled the COVID-19 pandemic, while 71% (-2) feel the same way about their friends.

Majorities of British Columbians are satisfied with the way municipal governments (56%, -2) and the provincial government in Victoria (55%, -5) have managed the pandemic. The rating is lower for the federal government in Ottawa (49%, -4), the official opposition in Ottawa (36%, +4) and the official opposition in Victoria (35%, +3).

Almost half of British Columbians (49%, -3) are satisfied with the performance of non-governmental associations during the COVID-19 pandemic. Fewer residents feel the same way about unions (39%, -4) and trade associations (36%, +2).

More than half of British Columbians (52%, -11) say they are satisfied with the way television news has handled the pandemic. The rating also fell this month for radio news (48%, -9) and newspapers (also 48%, -7).

“British Columbians who would like to see stricter guidelines to deal with the pandemic are more likely to be satisfied with the performance of news organizations on television (69%), radio (66%) and print (62%),” says Mario Canseco, President of Research Co. “Those who consider COVID-19 a hoax provide significantly lower marks.”

Methodology: Results are based on an online study conducted on February 10 to February 12, 2023, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Views on Physically Disciplining Children Shifting in Canada

February 17, 2023February 16, 2023By Mario Canseco

Compared to 2018, fewer Canadians agree with allowing parents or schoolteachers to use “reasonable force” to correct a child.

Vancouver, BC [February 17, 2023] – More than half of Canadians think it is time to abolish the legislation that allows parents and schoolteachers to use “reasonable force” to discipline children, a new Research Co. poll has found.

In the online survey of a representative national sample, 51% of Canadians think it is time to abolish Section 43 of the Criminal Code, up 17 points since a similar Research Co. survey conducted in May 2018.

Section 43 of the Criminal Code of Canada reads: “Every schoolteacher, parent or person standing in the place of a parent is justified in using force by way of correction toward a pupil or child, as the case may be, who is under his care, if the force does not exceed what is reasonable under the circumstances.”

A sizeable majority of Quebecers (61%) voice support for the repeal of Section 43. The proportions are lower in British Columbia (50%), Ontario (49%), Alberta (also 49%), Saskatchewan and Manitoba (45%) and Atlantic Canada (also 45%).

“More than three-in-five Canadians aged 18-to-34 (61%) and a majority of those aged 35-to-54 (53%) would like to end the use of force to discipline children,” says Mario Canseco, President of Research Co. “Support is lower among Canadians aged 55 and over (42%).”

Several countries around the world, including Denmark, Finland, Norway, Germany, New Zealand and Sweden, have adopted laws that forbid physical punishment towards children, either by parents or schoolteachers.

In Canada, New Democratic Party (NDP) Member of Parliament Peter Julian tabled Bill C-273 in May 2022. The proposed legislation seeks to amend the Criminal Code to repeal Section 43.

More than half of Canadians (58%, -16) agree with allowing parents to physically discipline children in Canada—a proportion that rises to 65% among men and to 61% among those aged 55 and over.

Only 26% of Canadians (-17) agree with allowing schoolteachers to physically discipline children in Canada.

Just over three-in-four of Canadians (61%) acknowledge having been physically disciplined as children by a parent or guardian, while 22% report the same experience at school.

Three-in-ten Canadians (30%) say they were never physically disciplined as children—a proportion that rises to 40% among those aged 18-to-34 and to 46% in Quebec.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Metro Vancouver Fared Poorly After Last Year’s Snowstorms

February 8, 2023February 7, 2023By Mario Canseco

Illegal behaviours—such as not shoveling a sidewalk or driving in an improperly cleared vehicle—are reported by half of residents.

Vancouver, BC [February 8, 2023] – Most residents of Metro Vancouver are disappointed with the way last year’s snowstorms were managed by their municipal administrations, a new Research Co. poll has found.

In the online survey of a representative Metro Vancouver sample, just over three-in-five respondents (61%) think their municipality was “unprepared” for the snowstorms that affected the region in November and December.

More than half of Metro Vancouverites voice dissatisfaction with two specific issues: snow clearing on sidewalks (58%) and snow clearing on roads (57%). Fewer residents are upset about the timeliness of alerts from their municipality (30%) or the responsiveness to requests on social media (31%).

The snowstorms impacted the way certain services operated in November and December. Majorities of Metro Vancouver residents say they experienced an interruption in recycling pickup (63%), non-organic or “garbage” pickup (also 63%), and organic or “green” waste pickup (66%).

About two-in-five residents of the City of Vancouver say three sanitation services were disrupted more than once in the last two months of 2022: garbage pickup (40%), green pickup (42%) and recycling pickup (43%). In Surrey and other municipalities, fewer than a quarter of residents experienced repeated interruptions.

The snowstorms also affected the behaviour of residents. Three-in-ten Metro Vancouverites (30%) say themselves or someone in their household worked from home on account of the snowstorms, and almost half (49%) chose not to drive their own vehicle.

At least half of Metro Vancouverites report witnessing two illegal behaviours in November and December: 54% saw neighbours who did not shovel snow on their sidewalk and 50% saw a vehicle with snow on the top circulating in their municipality.

“Practically three-in-five residents of the City of Surrey (59%) remember a neighbour choosing not to take care of snow on the sidewalk,” says Mario Canseco. President of Research Co. “The proportions are lower in the City of Vancouver (54%) and in the remaining Metro Vancouver municipalities (49%).”

Methodology: Results are based on an online study conducted on January 14 to January 16, 2023, among 700 adults in Metro Vancouver. The data has been statistically weighted according to Canadian census figures for age, gender and region in Metro Vancouver. The margin of error—which measures sample variability—is +/- 3.7 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

British Columbians Back LNG Expansion, Split on Nuclear Power

February 3, 2023February 3, 2023By Mario Canseco

The possibility of rising energy costs for households is a prevalent concern for half of the province’s residents.

Vancouver, BC [February 3, 2022] – A majority of British Columbians endorse the expansion of the liquefied natural gas (LNG) sector in the province, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 55% of British Columbians support the provincial government allowing for further development of the LNG industry, while 29% are opposed and 17% are undecided.

Support for the expansion of LNG development is highest in Southern BC (67%), followed by the Fraser Valley (56%), Metro Vancouver (also 56%), Northern BC (55%) and Vancouver Island (41%).

Two other ideas related to energy are more contentious. While 43% of British Columbians are in favour of allowing nuclear power (small modular reactors) for electricity generation, 40% disagree.

The notion of the provincial government banning the use of natural gas (on stoves and/or heaters) in new buildings is supported by 39% of British Columbians and opposed by 45%.

Half of British Columbians (50%) say they are “very concerned” about energy costs for households becoming too expensive.

Fewer residents are particularly worried about the effects of climate change in the world (48%), the effects of climate change in Canada (45%), energy shortages leading to measures such as rationing and rolling blackouts (31%) and energy costs for businesses becoming too expensive (28%).

The provincial government will require all car and passenger truck sales to be zero-emission by 2035. Seven-in-ten British Columbians (70%) support this goal, while 21% oppose it and 8% are not sure.

“There are some regional differences in British Columbia on the impending move to electric vehicles,” says Mario Canseco, President of Research Co. ”Opposition to the goal is highest in Southern BC (37%), followed by Northern BC (30%), the Fraser Valley (22%), Metro Vancouver (20%) and Vancouver Island (15%).”

Among those who support the zero-emission goal established by the provincial government, 32% believe it is achievable and 38% think it is not achievable.

British Columbians are split on the current pace of the move to electric vehicles, with 26% saying the change is being implemented too quickly, 38% thinking it is happening at the right pace and 23% thinking it is taking place too slowly.

Methodology:Results are based on an online study conducted on January 9 to January 11, 2023, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Single-Use Plastics Ban Welcomed by Most British Columbians

January 25, 2023March 31, 2023By Mario Canseco

The proportion of residents who rely on re-usable bags when they go grocery shopping has increased since December 2021.

Vancouver, BC [January 25, 2023] – The recently implemented federal ban on the manufacture and import of single-use plastics in Canada is endorsed by four-in-five British Columbians, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 80% of British Columbians support the federal government’s decision.

The federal government has banned the manufacture and import of single-use plastics, including grocery checkout bags, straws, stir sticks, six-pack rings, plastic cutlery and food takeout containers made from hard-to-recycle plastics.

Several municipalities in British Columbia have already implemented their own guidelines for specific items, such as grocery checkout bags.

“The highest level of support for the federal ban on single-use plastics is observed on Vancouver Island (84%),” says Mario Canseco, President of Research Co. “The prohibition is also supported by majorities of residents in Metro Vancouver (81%), the Fraser Valley (also 81%), Northern BC (77%) and Southern BC (73%).”

More than four-in-five British Columbians (85%, +9 since a similar Research Co. poll conducted in December 2021) say that they transport groceries out of a store after purchasing them using their own re-usable bag. Only 13% say they rely on bags provided or purchased at the store.

A sizeable proportion of British Columbians aged 55 and over (96%, +8) are relying on their own re-usable bag when they go grocery shopping. The numbers are lower among those aged 35-to-54 (85%, +12) and those aged 18-to-34 (69%, +7).

About half of British Columbians (49%, -2) claim to go out of their way to recycle “all of the time”, such as holding on to bottles and cans until they can be placed into a proper recycling bin.

Fewer British Columbians are actively partaking on other behaviours “all of the time”, such as limiting hot water usage in their home by taking shorter showers or running washing machines or dishwashers with full loads only (19%, -1), unplugging electrical devices in their home—such as TVs, computers and cell phone chargers—when they are not in use (12%, =), buying biodegradable products (9%, +4) or eating organic or home-grown foods (5%, =).

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Canadians Grow Pessimistic on Economy and Personal Finances

January 20, 2023January 19, 2023By Mario Canseco

More than four-in-five Canadians expect to pay more for a week’s worth of groceries.

Vancouver, BC [January 20, 2023] – The perceptions of Canadians on the financial status of both the country and their household have worsened over the past six months, a new Research Co. poll has found.

In the online survey of a representative national sample, 62% of Canadians say the economic conditions in Canada right now are “bad” or “very bad”, up five points since a similar Research Co. poll conducted in July 2022.

Just over a third of Canadians (35%, -5) deem the country’s economic standing as “very good” or “good”.

Fewer than a third of residents of Alberta (27%, -5), Saskatchewan and Manitoba (28%, -2) and Atlantic Canada (29%, -7) hold positive views on the Canadian economy at this point. The rating is higher in Ontario (37%, +3), British Columbia (35%, -2) and Quebec (41%, -14).

More than two-in-five Canadians (44%, +4) expect the national economy to decline over the next six months, while 38% (-2) foresee no changes and only 13% (=) predict an improvement.

“Most Canadians aged 55 and over (51%) think an economic recovery in the next six months is unattainable,” says Mario Canseco, President of Research Co. “The proportions are lower among their counterparts aged 35-to-54 (43%) and aged 18-to-34 (38%).”

Just over half of Canadians (51%, -6) rate their own personal finances today as “very good” or “good”, while 47% (+6) define them as “poor” or “very poor.”

Majorities of Canadians think certain items will be more expensive over the next six months, including a week’s worth of groceries (85%, +4), gasoline (67%, +6), a new car (65%, -3) and a new television set (54%, -3). In addition, 43% (-1) think the price of real estate will be higher.

There is little change in the level of confidence on the Prime Minister. This month, 42% of Canadians (+1) trust Justin Trudeau to do the right thing to help the economy. The ratings are lower for Governor of the Bank of Canada Tiff Macklem (34%, -3) and federal Leader of the Opposition Pierre Poilievre (33%).

Just over half of Canadians acknowledge having worried “frequently” or “occasionally” about two financial matters in the past couple of months: the value of their investments (52%, +2) and the safety of their savings (also 52%, +2).

Fewer Canadians have been concerned “frequently” or “occasionally” about unemployment affecting their household (37%, +3), being able to pay their mortgage or rent (34%, =) or their employer running into serious financial trouble (29%, +5).

Methodology: Results are based on an online study conducted on January 13 to January 15, 2023, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Russia and North Korea Thoroughly Disliked by Canadians

January 17, 2023January 16, 2023By Mario Canseco

At least seven-in-ten Canadians hold positive views on the United Kingdom, Italy, Japan and France.

Vancouver, BC [January 17, 2023] – Two nations are clearly at the bottom when Canadians are asked to voice their feelings about 15 different countries, a new Research Co. poll has found.

In the online survey of a representative national sample, only 11% of Canadians have a positive opinion of Russia and North Korea.

“More than nine-in-ten Canadians aged 55 and over (93%) currently have a negative view of the Russian Federation,” says Mario Canseco, President of Research Co. “Majorities of Canadians aged 35-to-54 (78%) and aged 18-to-34 (68%) feel the same way.”

Fewer than one-in-four Canadians have a positive opinion of Saudi Arabia (23%, -1 since a similar Research Co. poll conducted in May 2022), China (18%, -2) and Iran (13%, -3).

About one-in-four Atlantic Canadians (24%) hold positive views on China. The proportions are lower in Ontario (21%), Alberta (18%), Saskatchewan and Manitoba (16%), British Columbia (also 16%) and Quebec (13%).

The perceptions of Canadians remain favourable for most fellow members of the G7, including the United Kingdom (74%, +1), Italy (71%, -2), Japan (70%, +1), France (also 70%, +1) and Germany (69%, -1).

Almost three-in-five Canadians (57%, -2) hold positive views on South Korea. The numbers are lower for Mexico (49%, -1), India (41%, +4) and Venezuela (30%, -1).

More than half of Canadians (54%, -2) have a positive view of the United States, while just under two-in-five (39%, +4) hold negative feelings.

Favourable opinions on the United States are highest in three Canadian regions: Quebec (55%, +1), Atlantic Canada (also 55%, +2) and Ontario (55%, -4), followed by British Columbia (52%, +4), Alberta (50%, -7) and Saskatchewan and Manitoba (48%, -12).

Only 45% of Canadians (+2) who voted for the New Democratic Party (NDP) in 2021 hold positive views on the United States. The proportions are higher among their counterparts who supported the Liberal Party (61%, -5) or the Conservative Party (58%, -12) in the last federal election.

Methodology: Results are based on an online study conducted on January 2 to January 4, 2023, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Financial Recovery Elusive for Two-in-Five British Columbians

January 10, 2023January 9, 2023By Mario Canseco

More than four-in-five British Columbians say the price of groceries is now higher than before the COVID-19 pandemic.

Vancouver, BC [January 10, 2023] – A significant proportion of British Columbians acknowledge that their economic status is not as good as it was three years ago, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 45% of British Columbians say their household’s financial situation is worse now than before the COVID-19 pandemic, up 12 points since a similar Research Co. poll conducted in March 2022.

“Two-in-five British Columbians aged 18-to-34 (40%) say their household’s finances are not at the level they were in February 2020,” says Mario Canseco, President of Research Co. “The proportions are higher among those aged 35-to-54 (47%) and aged 55 and over (46%).”

Almost half of British Columbians (48%, +5) say it is currently difficult to pay for necessities or “make ends meet”—a proportion that rises to 54% among women and 58% among residents of the Fraser Valley.

The increases are more pronounced on two other categories, with more than seven-in-ten British Columbians (71%, +7) saying they are finding it difficult to save money for retirement or a “rainy day” and two thirds (66%, +10) saying it is currently difficult to have money for leisure, such as dining out and entertainment.

Sizeable majorities of British Columbians report that two household expenses are higher now than before the COVID-19 pandemic: groceries (83%, +8) and transportation (73%, +19).

About half of British Columbians are also paying more than in February 2019 for housing (such as rent or mortgage) (49%, +5) and electronic entertainment (48%, +2).

Fewer British Columbians say they are paying more now for books (21%, +2), newspapers and magazines (16%, +1) and board games (13%, -3).

Methodology:

Results are based on an online study conducted on December 27 to December 29, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and here, and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Little Consensus as Canadians Ponder Where and How Much to Tip

December 30, 2022December 29, 2022By Mario Canseco

One third of Canadians think food servers deserve a tip in all circumstances even if service was bad.

Vancouver, BC [December 30, 2022] – The performance of servers and the busyness of restaurants play a role in the gratuities that Canadians are willing to provide to food servers, a new Research Co. poll has found.

The online survey of a representative national sample asked Canadians what they think is an acceptable tip for service at a sit-down restaurant in nine different circumstances.

About a third of Canadians would leave a gratuity in the range of 15%-to-19% if they receive exceptional service in a restaurant that is not busy (37%), busy (34%) or exceptionally busy (32%).

Some Canadians are willing to offer a tip of 20% or higher if they receive exceptional service at a restaurant that is busy (34%) or exceptionally busy (36%).

The results are similar when Canadians are asked to ponder good (but not exceptional) service. Gratuities are in the range of 15%-to-19% if the restaurant is not busy (34%), busy (41%) or exceptionally busy (37%).

Fewer Canadians would consider a tip of 20% or higher for good service at a venue that is busy (19%) or exceptionally busy (25%).

When it comes to average service in any environment, about two-in-five Canadians (41%) would leave a gratuity in the 10%-to-14% range, while 28% would move into the 15%-to-19% range.

More than a third of Canadians (36%) would leave a tip in the 10%-to-14% range for below average service when the server is clearly working in an understaffed environment.

Finally, just over three-in-ten Canadians (31%) say they would not leave a gratuity at all if they receive below average service at a sit-down restaurant when their server is clearly not busy.

“Two-in-five Canadians aged 55 and over (40%) would walk away from a sit-down restaurant without leaving a tip if they perceive that their server was idle and aloof,” says Mario Canseco, President of Research Co. “The proportions are lower among Canadians aged 35-to-54 (29%) and aged 18-to-34 (24%).”

Just over one-in-ten Canadians (11%) think it is acceptable to forego a tip for food delivery to their homes or offices. Two-in-five Canadians (40%) think the acceptable gratuity range in this circumstance is 10%-to-14%.

A majority of Canadians (54%) do not think a tip is necessary when they pick up food to go.

More than half of Canadians (53%) say they never tip when they visit a snack restaurant where they take their food to go, and more than two-in-five also never leave a gratuity when they visit a cafeteria-style restaurant (49%), a restaurant where they order to go and pick the food up themselves (48%) or a coffee shop (43%).

A third of Canadians (33%) think food servers deserve a tip in all circumstances even if service was bad—a proportion that rises to 41% among those aged 18-to-34.

Two thirds of Canadians (67%) believe food servers nowadays simply expect a tip, but don’t work hard to earn it.

About seven-in-ten Canadians agree on two other statements: “Food servers cannot get by on their salaries alone—it is important to tip them” (70%) and “If the salaries of food servers were better, there would be no need to tip servers” (69%).

Methodology: Results are based on an online study conducted on December 10 to December 12, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

British Columbians Call for Action to Revamp the Justice System

December 28, 2022December 27, 2022By Mario Canseco

Fewer than one-in-five of the province’s residents give the justice system high grades.

Vancouver, BC [December 28, 2022] – Residents of British Columbia are not particularly satisfied with the justice system, a new Research Co. poll has found.

In the online survey of a representative provincial sample, only 19% of British Columbians rate the justice system with a grade of 8, 9 or 10, while a larger proportion (25%) rate it as a 1, 2 or 3.

Half of the province’s residents (50%) provide grades ranging from 4 to 7 to the justice system.

“More than one-in-ten British Columbians (13%) give the lowest grade available to the justice system,” says Mario Canseco, President of Research Co. “This includes 17% of British Columbians aged 55 and over and 23% of residents of Indigenous descent.”

More than four-in-five British Columbians (82%) think the justice system needs more resources because it takes too long to get cases dealt with.

Sizeable majorities of British Columbians who voted for the BC Liberals (88%), the BC New Democratic Party (NDP) (85%) and the BC Green Party (73%) in the 2020 provincial election agree on calling for additional resources for the justice system.

Just under four-in-five British Columbians (79%) say the outcome of cases depends heavily on how good your lawyer is.

For almost three-in-four British Columbians (74%), the justice system is too soft on offenders when it comes to criminal cases—a proportion that jumps to 85% among those aged 55 and over.

Most British Columbians (58%) agree that the justice system has not done enough to address bias against Indigenous Canadians. Majorities of residents of Indigenous (72%), South Asian (61%), East Asian (60%) and European ancestry (51%) agree on this question.

Just under half of British Columbians (47%) have interacted with the justice system. One-in-ten (10%) went to small claims court, while more dealt with cases related to proceedings of criminal (17%), family (20%) or traffic and bylaw (22%) natures.

Majorities of British Columbians say the resolution during their last interaction with three components of the justice system was fair: traffic and bylaw (59%), small claims (53%) and family (also 53%).

British Columbians who interacted with the criminal justice system are split in their assessment of their last experience, with 46% calling the resolution fair and 45% deeming it unfair.

Methodology:

Results are based on an online study conducted from December 16 to December 18, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Photo Credit: Wpcpey

Most Canadians Think We Have Seen the Worst of COVID-19

December 16, 2022December 20, 2022By Mario Canseco

Satisfaction with provincial governments remains higher in British Columbia and Quebec than in Ontario and Alberta.

Vancouver, BC [December 16, 2022] – Fewer than one-in-five Canadians are currently concerned about the possibility of declining conditions on account of the COVID-19 pandemic, a new Research Co. poll has found.

In the online survey of a representative national sample, three-in-four Canadians (75%) say the worst of the pandemic is “behind us”, up seven points since a similar Research Co. poll conducted in August 2022.

Only 17% of Canadians (-3) think the worst of COVID-19 is ahead of us, while 9% (-3) are not sure.

For seven-in-ten Canadians (70%) COVID-19 remains a real threat—a proportion that rises to 78% among those aged 55 and over and to 82% among those who voted for the Liberal Party in the 2021 federal election.

“We continue to see cautious optimism when Canadians think about COVID-19,” says Mario Canseco, President of Research Co. “Significant majorities of Canadians are both convinced that the situation will not worsen but still consider the virus a real threat.”

Almost three-in-five Canadians (59%, +4) are satisfied with the way the federal government has dealt with COVID-19, while 58% (-1) feel the same way about their municipal government.

Most Canadians (58%, +5) are satisfied with how their provincial government has managed the pandemic. Among the four most populous provinces, the rating is highest in British Columbia (68%, +6), followed by Quebec (62%, +4), Ontario (54%, +6) and Alberta (46%, +7).

Since May 2022, satisfaction with the way federal chief public health officer Theresa Tam has managed the pandemic dropped from 66% to 60%. The average rating is similar for the country’s provincial health officers or chief medical officers (61%, -5).

In two provinces, the satisfaction rating for top doctors fell since May: Luc Boileau in Quebec (60%, -6) and Kieran Moore in Ontario (59%, -8). Two thirds of British Columbians (66%, +3) are satisfied with the work of Bonnie Henry.

In Alberta, the rating for Deena Hinshaw stood at 65% in May. This month, 53% of Albertans are satisfied with the way recently appointed chief medical officer of heath Mike Joffe is managing the pandemic.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Interest in Men’s Soccer Team Grows for One-in-Four Canadians

December 13, 2022December 12, 2022By Mario Canseco

More than a third of Canadians tuned in to at least some of the FIFA World Cup matches against Belgium and Croatia.

Vancouver, BC [December 13, 2022] – While only about one-in-six Canadians acknowledge being “true soccer fans”, interest in the Men’s National Team has increased since the start of the FIFA World Cup in Qatar, a new Research Co. poll has found.

In the online survey of a representative national sample, 15% of Canadians describe themselves as soccer fans, who truly enjoy watching the game, while 17% say they watch soccer as much as they can, but do not follow it all the time.

More than a quarter of Canadians (27%) will watch a soccer match now and then, but it’s not their favourite sport, while 41% say they do not really care for soccer—including 50% of women, 50% of those aged 55 and over and 57% of Atlantic Canadians.

Just under two-in-five Canadians (38%) say they have followed the Qatar 2022 FIFA World Cup “very closely” or “moderately closely”—a proportion that rises to 49% among Canadians aged 18-to-34, 48% among men and 52% among Ontarians.

More than a third of Canadians (35%) watched the whole match or some parts of the FIFA World Cup match between Canada and Belgium on November 23.

“One-in-four men (24%) saw Canada’s entire match against Belgium during Qatar 2022,” says Mario Canseco, President of Research Co. “On a regional basis, Ontario (24%) was ahead of all regions on following the entire contest.”

Canada’s second contest, against Croatia on November 27, was also watched completely or partially by 35% of Canadians. The numbers were lower (29%) for the third and final match against Morocco on December 1.

Across the country, 24% of Canadians say they are more interested in Canada’s national team than before its participation in the Qatar 2022 FIFA World Cup—including 29% of men and 26% of Canadians aged 18-to-34.

Half of Canadians (51%) say their interest in the Men’s National Team has not changed as a result of the World Cup, while 9% are less interested now than before.

Methodology:

Results are based on an online study conducted on December 6 and December 7, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca