Economy & Finance – Research Co.

British Columbians Are Pessimistic on Financial Matters

May 28, 2026May 27, 2026By Mario Canseco

Fewer than one-in-five residents expect a recovery for both the province’s economy and their own household’s finances.

Vancouver, BC [May 28, 2026] – Only a third of British Columbians are happy with the economic standing of the province, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 33% of British Columbians rate the economic conditions in the province as “very good” or “good”, while 62% consider them “bad” or “very bad”.

Residents of the province are almost evenly split when assessing their own household’s finances, with 49% saying they are “very good” or “good” and 48% deeming them “bad” or “very bad”.

Positive perceptions of the provincial economy are higher among British Columbians who voted for the BC Green Party (47%) or the governing BC New Democratic Party (NDP) (43%) in the 2024 provincial election than among those who cast ballots for candidates representing the Conservative Party of British Columbia (17%).

Just over two-in-five British Columbians (41%) expect the economic conditions in the province to decline in the next six months, while 38% foresee no change and only 14% predict an improvement.

The assessment is slightly better for household finances, with just over half of British Columbians (51%) predicting no changes, 26% expecting a decline and 16% anticipating an improvement.

About a third of British Columbians (32%) think the provincial economy is worse than that of other Canadian provinces, while 41% consider it “about the same” and 14% claim it is performing better.

Half of British Columbians (50%) expect BC’s economy to improve because of the way the federal government under Mark Carney is treating the province, while 61% agree that many of the setbacks that BC’s economy has experienced can be blamed on the fact that Donald Trump is the President of the United States.

More than three-in-five British Columbians (64%) want the provincial government to devote more resources to expediting permits and dealing with bureaucracy and red tape—a proportion that rises to 75% among BC Conservative voters.

The provincial government’s latest budget projects a $13.3 billion deficit for British Columbia in the 2026-27 fiscal year. When asked their preferred way to deal with the budget deficit, 45% of British Columbians call for cuts to programs, while 33% favour raising taxes and 21% are undecided.

“There is a significant political divide when British Columbians ponder the budget deficit,” says Mario Canseco, President of Research Co. “Almost half of those who voted for the New Democrats in 2024 (46%) would raise taxes, while more than two thirds of those who supported the BC Conservatives (68%) would cut programs.”

The provincial government has traditionally classified the economy into 13 major sectors. Right now, only five of these sectors garner positive reviews from about half of the province’s residents: tourism (59%), film and television (50%), technology and innovation (also 50%), clean technology (49%) and agriculture (48%).

The level of satisfaction with the way the government is managing eight other sectors is lower: construction (46%), cannabis (also 46%), high technology (45%), fisheries and aquaculture (also 45%), mining (44%), manufacturing (42%), maritime (41%) and forestry (also 41%).

Methodology: Results are based on an online survey conducted from May 12 to May 14, 2026, among 801 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Most Canadians Worry About the Negative Effects of Sports Betting

May 25, 2026May 24, 2026By Mario Canseco

More than half (56%) believe gambling is bad for sports, and two thirds (66%) think is detrimental to society.

Vancouver, BC [May 25, 2026] – The advent of single-game sports betting has become a troubling scenario for many Canadians, a new Research Co. poll has found.

In the online survey of a representative national sample, just over three-in-four Canadians (76%) think the increased risk of gambling addiction by bettors is a problem, while more than seven-in-ten (72%) feel the same way about the normalization of gambling among children and teens.

Majorities of Canadians also consider three issues related to sports betting as problems: the amount of ads for betting websites on televised sporting events (64%), the harassment and abuse of athletes and coaches (58%) and the normalization of gambling as a way to enjoy sporting events (55%).

Respondents to this survey were offered four pairs of contrasting opinions that could be used to describe a person’s position on gambling.

Two thirds of Canadians (66%) consider gambling “detrimental to society”, while just over a third (34%) deem it “beneficial to society”.

Three-in-five Canadians (60%) say gambling should be “legal”, while two-in-five (40%) believe it should be “illegal”.

Canadians were more likely to describe gambling as “morally acceptable” (58%) than as “morally wrong” (42%) and are also more likely to think it is “bad for sports” (56%) than “good for sports” (44%).

“Just over half of Canadians who are Christian (51%) or who profess other religions (also 51%) say gambling is morally acceptable,” says Mario Canseco, President of Research Co. “Seven-in-ten Canadians who are atheist, agnostic or have no religion (70%) share this view.”

More than half of Albertans (52%) say gambling is “morally wrong”. The proportions are lower in British Columbia (45%), Quebec (44%), Ontario (43%), Saskatchewan and Manitoba (35%) and Atlantic Canada (30%).

More than seven-in-ten Canadians (72%) think people will continue to find ways to gamble even if it was made illegal, while a slightly smaller proportion (69%) believe the government should do more to deal with the negative effects of gambling.

Support for enhanced government action to deal with the negative effects of gambling is highest in Saskatchewan and Manitoba (78%), followed by British Columbia (70%), Quebec (69%), Ontario (68%), Atlantic Canada (67%) and Alberta (62%).

Just under two thirds of Canadians (65%) think it is the right of the individual to gamble, regardless of the consequences.

More than half of Canadians (54%) bought a lottery ticket in the past year, while more than a third (38%) purchased a Scratch & Win ticket.

Over the past 12 months, at least one-in-ten Canadians attended a casino (24%), played poker (or other card games) online (14%), placed a bet on a sporting event (with a friend or relative) (12%), or placed a bet on a sporting event (through a licensed operator, such as DraftKings, Betway or FanDuel) (10%),

Fewer Canadians placed a bet on a sporting event (through their provincial lottery corporation) (9%) or bought or sold shares in a prediction market platform, such as Polymarket or Kalshi (1%).

Canadians who bought a lottery ticket in the past year were asked about their expectations. Just under half (49%) say they do not foresee winning any prize, while 31% anticipate winning a small prize and 20% believe they will win a big prize.

Expectations of a big prize after purchasing a lottery ticket are smallest among Canadians who are atheist, agnostic or have no religion (17%). The proportions climb to 21% among Christians and to 24% among those who profess other religions.

Majorities of lottery ticket purchasers in Atlantic Canada (59%), British Columbia (57%), Saskatchewan and Manitoba (55%) and Alberta (54%) say they do not expect to win any prize. The proportions drop to 47% in Ontario and to 34% in Quebec.

Methodology: Results are based on an online survey conducted from May 12 to May 14, 2026, among a representative sample of 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Food Security Challenges Affecting Most British Columbians

May 21, 2026May 20, 2026By Mario Canseco

Almost a third of the province’s residents are “more stressed” about having enough money to make it to the end of the month.

Vancouver, BC [May 21, 2026] – Significant proportions of British Columbians are changing their shopping and dietary habits on account of rising food prices, a new Research Co. poll conducted in partnership with United Way BC has found.

In the online survey of a representative provincial sample, more than a third of British Columbians say they have switched packaged food brands to lower priced (generic) alternatives (37%) or changed their diet to avoid products that have become more expensive (35%).

More than one-in-five of the province’s residents (21%) have cut back on lunches for themselves, while fewer have cut back on medications (12%) or cut back on lunches for children (4%).

“Just over two-in-five British Columbians aged 18-to-34 (41%) acknowledge modifying their diet because specific products have become unaffordable,” says Mario Canseco, President of Research Co. “The proportion is also noteworthy among British Columbians aged 35-to-54 (36%) and aged 55 and over (28%).”

On a separate question, just under one-in-four British Columbians (23%) say themselves or other household members had to reduce the size of their meals over the past couple of months because of affordability.

While fewer of the province’s residents experienced other issues over the past couple of months, the proportions are noteworthy.

Just under one-in-five British Columbians (18%) report themselves or other household members being unable to afford to eat nutritious meals, and around one-in-seven had to skip meals altogether because of affordability (15%), say that the food that they purchased did not last and they were unable to purchase more (also 15%), or had to access food or meals, at no cost, from a community organization (such as a food bank) (13%).

In addition, three-in-ten British Columbians (30%) say they personally ate less than they felt they should because there wasn’t enough money to buy food, while just under one-in-five (18%) say they personally were hungry but didn’t eat because they couldn’t afford enough food.

More than one-in-five British Columbians who have a senior family member, coworker or friend in the province recall the senior expressing concern about paying for non-essential but important expenses like holiday gifts for others, coffee, or social activities (26%) or the senior expressing concern about paying for everyday living expenses like rent/mortgage, gas for their car, or utilities (also 26%).

Fewer of these respondents recall the senior communicating that they were feeling lonely or isolated (24%), the senior having to reduce the size of their meals, or skip meals, because of affordability (15%) or the senior not being able to afford to eat nutritious meals (12%).

Almost a third of British Columbians (31%) are more stressed now than two years ago about having enough money to make it to the end of the month.

The levels of increased stress are similar among the province’s residents on three other issues: paying their rent or mortgage (29%), feeding themselves and their families (27%) and having enough time to take care of themselves and their families (also 27%).

Methodology: Results are based on an online survey conducted from April 24 to April 26, 2026, among 801 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Niagara Region Residents Want to Keep Control of Water Services

April 21, 2026May 7, 2026By Mario Canseco

Three-in-five residents oppose the provincial government relying on Bill 60 to change how water is provided.

St. Catharines, ON [April 21, 2026] – The notion of privatizing water and wastewater services is not particularly popular with residents of the 12 cities, towns and townships that form the Niagara Region, a new Research Co. poll conducted for CUPE Ontario has found.

In the mixed mode survey of a representative regional sample, more than three-in-five Niagara Region residents (62%) say they are “very happy” or “somewhat happy” with the quality of the water and wastewater systems in their municipality.

In November 2025, the Ontario provincial government headed by Premier Doug Ford passed a law that gives it the power to force cities and towns to transfer publicly owned and operated water and wastewater services—including the water and sewage pipes and filtration plants that municipalities currently own—to business corporations.

Only 17% of Niagara Region residents think their local elected officials should accept this new provincial directive if the Ford government tries to use it. A sizeable majority (61%) want their local mayors, councillors and regional councillors to resist this course of action.

Currently, water and sewage is a service provided for the residents of Niagara’s 12 cities and towns by the Niagara Regional government. It is fully owned by residents through their government and provided on a not-for-profit basis.

Almost three-in-four Niagara Region residents (74%) think it is important for democratically elected representatives to keep control of water services.

Three-in-five Niagara Region residents (60%) oppose the provincial government using its new water corporations law (Bill 60) to change how water is provided in Niagara Region.

The Ontario government introduced amendments to Bill 60 while this survey was being conducted. Those amendments, contained in Bill 98, do not to change the power of the Minister of Municipal Affairs to compel any Ontario municipality to transfer its water infrastructure to a business corporation.

Water infrastructure—including pipes, sewers and filtration plants—in Niagara requires some repairs and updates. Also, for more housing to be built, more water infrastructure needs to be added. Updating current and building more water infrastructure will cost millions of dollars.

Respondents to this survey were asked their opinion about four different ways to deal with this situation.

Almost three-in-four Niagara Region residents (74%) think it would be a “very good” or “good” idea for the provincial government to pay the full cost needed to upgrade water infrastructure at the municipal level in Ontario, even if that means increasing taxes paid by corporations and bringing in a new wealth tax on millionaires and billionaires.

Just over seven-in-ten respondents (71%) favour the provincial government borrowing the money that is required to repair and build the new water infrastructure that Niagara needs, even if that means increasing taxes paid by corporations and any individual whose income is $250,000 or more.

Almost two thirds of Niagara Region residents (65%) think it would be a “very good” or “good” idea for the Ford government to borrow the money that is required to repair current water infrastructure, even if that means increasing taxes paid by corporations and individuals earning $250,000 or more, and letting municipal governments charge fees that real estate developers must pay to recover some of the cost of building new water infrastructure because developers make good profits selling new housing.

Only 22% of respondents side with the notion of the provincial government making municipal governments transfer current water infrastructure to a business corporation that can borrow the money required to repair and build.

Methodology: Results are based on a mixed-mode (online and telephone) survey conducted from March 28 to April 4, 2026, among 963 adults in the Niagara Region. The data has been statistically weighted according to Canadian census figures for age and gender in the Niagara Region. The margin of error—which measures sample variability—is +/- 3.2 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Perceptions on National Economy Mostly Stagnant in Canada

February 26, 2026February 25, 2026By Mario Canseco

Canadians are more likely to trust Mark Carney on economic matters than Pierre Poilievre.

Vancouver, BC [February 26, 2026] – The views of Canadians on the country’s financial standing did not go through severe fluctuations over the past five months, a new Research Co. poll has found.

In the online survey of a representative national sample, 60% of Canadians rate the economic conditions in Canada as “poor” or “very poor”, down two points since a similar Research Co. poll conducted in September 2025.

More than a third of Canadians (35%, =) continue to say the country’s financial standing is “very good” or “good” today.

Just under a third of residents of Saskatchewan and Manitoba (32%, -8) and Atlantic Canada (32%, -17) say Canada’s economic conditions are “very good” or “good”. The proportions are higher in Ontario (33%, -3), British Columbia (34%, +5), Alberta (36%, +8) and Quebec (38%, -5).

Just over two-in-five Canadians (41%, +2) expect no changes to Canada’s financial standing over the next six months. More than a third (35%, -4) predict a decline, while 15% (=) foresee an improvement.

As was the case in September 2025, similar proportions of Canadians describe their own personal finances as “very good” or “good” (49%, -1) or “poor” or “very poor” (46%, -1).

“There is a significant gender gap when Canadians ponder their personal finances,” says Mario Canseco, President of Research Co. “While 58% of Canadian men feel their current situation is positive, only 41% of women concur.”

Just under two-in-five Canadians (38%, -2) express confidence in Governor of the Bank of Canada Tiff Macklem to do the right thing to help the economy.

More than half of Canadians (53%, -5) trust Prime Minister Mark Carney on economic matters—a proportion that rises to 59% among Canadians aged 55 and over, 59% in Quebec and 57% in British Columbia.

Two-in-five Canadians (40%, -4) trust federal opposition leader Pierre Poilievre to do the right thing to help the economy. Poilievre’s numbers are higher in Alberta (44%) and among Canadians aged 18-to-34 (also 44%).

Three-in-four Canadians (75%, -1) believe the price of a week’s worth of groceries will go up in the next six months. Majorities feel the same way when assessing the costs of a new car (65%, -3) and gasoline (57%, -10).

Fewer Canadians believe they will have to pay more for a new television set (50%, -5) or real estate (48%, -4) in the next six months.

There is stability on the question about financial setbacks, with almost half of Canadians saying they have worried “frequently” or “occasionally” in the past couple of months about the safety of their savings (48%, -2) and the value of their investments (also 48%, -1).

Fewer Canadians have been concerned about being able to pay their mortgage or rent (42%, +3), unemployment affecting their household (40%, +1) or their employer running into serious financial trouble (33%, +1).

Methodology: Results are based on an online survey conducted from February 11 to February 13, 2026, among a representative sample of 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Now Expect the Worst from American Tariffs

February 16, 2026February 15, 2026By Mario Canseco

More than half of Canadians are still endeavouring to avoid purchasing goods from the United States.

Vancouver, BC [February 16, 2026] – The perceptions of Canadians on the reach of the tariffs implemented by the United States has shifted dramatically over the past nine months, a new Research Co. poll has found.

In the online survey of a representative national sample, more than two-in-five Canadians (46%, +19) think the tariffs on Canadian products will be expanded by the U.S. government—a 19-point increase since a similar Research Co. poll conducted in May 2025.

Conversely, the proportion of Canadians who believe the tariffs will be rescinded by the U.S. government fell to 20% (-20).

Two thirds of Canadians (66%, -3) are following news related to the tariffs dispute “very closely” or “moderately closely”.

More than half of Canadians (55%, -5) have avoided purchasing goods originated from the United States, if a non-American alternative was available.

Just over a third of Canadians (34%, -1) have cancelled a planned trip to the United States, while fewer have steered clear of American restaurant franchises in Canada (30%, -6) or shunned American entertainment options (25%, -5).

Just over three-in-four Canadians (76%) think the American tariffs are still a threat to Canada, and more than half (53%) consider the United States a military threat to Canada at this point.

“Majorities of Canadians aged 18-to-34 (56%) and aged 35-to-54 (54%) think the United States currently represents a military threat,” says Mario Canseco, President of Research Co. “The proportion is lower among Canadians aged 55 and over (47%).”

Fewer than half of Canadians who voted for the Conservative Party in last year’s federal election (46%) believe the U.S. is a military threat. The proportion rises to 60% among Liberal Party voters and to 68% among New Democratic Party (NDP) voters.

Most Canadians (57%, -7) approve of the way Prime Minister Mark Carney has dealt with the tariffs, while three-in-ten (30%, -9) feel the same way about Conservative Party leader Pierre Poilievre.

More than half of Canadians (54%, +8) disagree with the notion that a Conservative federal government would be better positioned at this point to deal with the tariffs implemented by the United States.

Just under half of Canadians (54%, -6) approve of the way their premier has managed the tariffs dispute, while 31% (-7) express a similar opinion of their provincial official opposition leader.

Among the four most populous provinces, Albertans provide the lowest approval rating for their premier on the issue of tariffs (36%, -11). The proportions are higher in Quebec (42%, -7), Ontario (45%, -13) and British Columbia (59%, +3).

The lowest rated provincial opposition leader on tariffs resides in British Columbia (24%, -10). The rating is superior among residents of Quebec (29%, -10), Ontario (33%, -6) and Alberta (45%, +8).

More than seven-in-ten Canadians continue to endorse the notion of Canada enhancing trade with the United Kingdom (77%, -1), Japan (also 77%, +2), the European Union (EU) (also 77%, =), Australia and New Zealand (also 77%, -2) and Mexico (73%, -3).

More than half of Canadians (56%, -1) think Canada should seriously consider requesting an independent dispute settlement panel under the terms of the Canada–United States–Mexico Agreement (CUSMA).

The idea of initiating a formal process for Canada to become an American state is backed by one-in-five Canadians (20%, =).

Only 8% of Canadians aged 55 and over are in favour of seriously considering Canada becoming an American state. The proportion is higher among those aged 35-to-54 (22%) and those aged 55 and over (30%).

Just under half of Canadians (48%, +2) support initiating a formal process for Canada to join the European Union (EU).

More than half of Canadians aged 18-to-34 (52%) would welcome Canada seriously considering an application to become an EU member, along with 45% of those aged 35-to-54 and 41% of those aged 55 and over.

Majorities of Canadians agree with four measures that have been tested since early 2025: Canada’s prime minister and provincial premiers suspending all steel, aluminum, and wood exports to the United States until U.S. President Donald Trump completely removes the threat of tariffs (62%, -3), Canada’s prime minister and provincial premiers shutting off all energy exports to the United States (59%, -4), Canada officially demanding an apology from Trump for his statements related to Canada becoming an American state (57%, -3) and Canada’s Minister of Foreign Affairs recalling the Canadian ambassador to the United States in response to Trump’s statements (51%, =).

Find our data tables here and download the press release here.

New Year Wishes Fluctuate Greatly by Generation in Canada

January 1, 2026December 27, 2025By Mario Canseco

The country’s oldest adults focus primarily on health, while younger residents are preoccupied with finances.

Vancouver, BC [January 1, 2026] – Canadians of four generations react differently when asked about their top wish for the year that is starting, a new Research Co. poll has found.

In the online survey of a representative national sample, 37% of Canadians say more money is their top wish for the year, while 30% prefer more health, 26% choose more time with friends and family and 7% select more travel.

Half of Baby Boomers (50%) wish for more health, while significantly fewer would rather have more time with family and friends (23%), more money (20%) or more travel (8%).

Generation X is almost evenly divided between more health (38%) and more money (36%), followed by more time with family and friends (22%) and more travel (4%).

Millennials place more money at the top of their wish list (44%), followed by more time with family and friends (31%), more health (20%) and more travel (9%).

More than half of Generation Z (52%) wish for more money, followed by more time with family and friends (29%), more health (11%) and more travel (9%).

More than half of Canadians believe 2025 was a “very good” or “good” year for their family (71%), themselves personally (66%), their municipality (54%) and Canada (51%). Fewer offer the same assessment when thinking of their work (48%) and their province (47%).

At least three-in-ten Canadians expect 2026 to be a better year for themselves personally (39%), their family (38%) and Canada (30%). Fewer Canadians foresee better things for their work (28%), their province (23%) and their municipality (22%) in the year that is beginning.

“About one-in-five Canadian Millennials (20%) and Generation Z (21%) think 2026 will be worse for their municipality,” says Mario Canseco, President of Research Co. “Baby Boomers and Generation X are more pessimistic when considering their province (25% and 22% respectively).”

Almost half of Generation Z (46%) believe 2026 will be a better year for them on a personal level. The proportions are lower among Millennials (37%), Baby Boomers (26%) and Generation X (23%).

Methodology: Results are based on an online survey conducted from November 21 to November 23, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

“Merry Christmas” Gaining as Preferred Greeting in Canada

December 22, 2025December 27, 2025By Mario Canseco

Three-in-ten Canadians believe this year’s holiday season will be “more stressful than fun”.

Vancouver, BC [December 22, 2025] – For the first time in six years, more than two thirds of Canadians express a fondness for a particular greeting of the season, a new Research Co. poll has found.

In the online survey of a representative national sample, 67% of Canadians say they prefer “Merry Christmas”, up five points since a similar Research Co. poll conducted in December 2024.

Fewer than one-in-five Canadians (18%, -6) are partial to “Happy Holidays” as a greeting, while 16% (+2) are not sure or don’t care either way.

More than seven-in-ten Atlantic Canadians (77%) and Albertans (72%) choose “Merry Christmas”, along with majorities of respondents who reside in British Columbia (68%), Ontario (67%), Saskatchewan and Manitoba (66%) and Quebec (59%).

Almost four-in-five Canadians who voted for the Conservative Party in this year’s federal election (79%) prefer “Merry Christmas” as a greeting. The proportions are lower among Canadians who cast ballots for the Liberal Party (63%) or the New Democratic Party (NDP) (51%).

More than half of Canadians (52%, -1) expect this year’s holiday season to be more fun than stressful, while three-in-ten (30%) believe it will be more stressful than fun.

“More than a third of Generation X members in Canada (34%) foresee a stressful holiday season,” says Mario Canseco, President of Research Co. “Fewer Millennials (31%), Generation Z (29%) and Baby Boomers (27%) share this feeling.”

Expectations of a stressful holiday season are more prevalent in Atlantic Canada (38%), followed by Alberta (34%), Ontario (33%), British Columbia (30%), Saskatchewan and Manitoba (24%) and Quebec (23%).

When asked about some staples of the holiday season, more than four-in-five Canadians (82%, -3) say they like turkey, while almost two thirds (65%, -3) enjoy cranberry sauce.

Fewer Canadians are fond of Brussels sprouts (59%, -1), fruit cake (58%, =), egg nog (55%, -4), mince pies (49%, =), plum pudding (44%, -3) and mulled wine (36%, -4).

While half of Baby Boomers (50%) like plum pudding, the proportions are lower among members of Generation X (42%), Millennials (41%) and Generation Z (39%).

Egg nog is liked by more than half of respondents in Alberta (64%), Saskatchewan and Manitoba (63%), Atlantic Canada (58%), Ontario (56%) and British Columbia (55%). In Quebec, only 47% of residents concur.

Respondents to this survey were also asked how old they were when they learned “the truth” about Santa Claus. Most Canadians (56%) realized at age 9 or younger, while fewer than three-in-ten (28%) found out at age 10 or older.

Canadians aged 18-to-34 are more likely to have found out “the truth” about Santa Claus after their 10th birthday (33%) than their counterparts aged 35-to-54 (31%) and aged 55 and over (21%).

For a majority of Canadians (52%), the appropriate time for children to learn “the truth” about Santa Claus is age 9 or younger, but more than a third (36%) think the revelation should take place at age 10 or older.

Half of Atlantic Canadians (50%) say “the truth” about Santa Claus should be told to children after they turn 10. Fewer residents of Ontario (43%), Alberta (39%), British Columbia (32%), Saskatchewan and Manitoba (37%) and Quebec (23%) share this view.

More than seven-in-ten Canadians (72%) acknowledge being satisfied with the way their parents and/or caregivers managed conversations about “the truth” when it comes to Santa Claus, while 13% are dissatisfied.

On this question, dissatisfaction is higher among Canadians aged 18-to-34 (20%) than among those aged 35-to-54 (14%) and those aged 55 and over (7%).

On a regional basis, Ontario is home to the largest proportion of dissatisfied respondents on the way parents and/or caregivers handled conversations about Santa Claus (16%), followed by Quebec (15%), Atlantic Canada (14%), Alberta (also 14%), British Columbia (10%) and Saskatchewan and Manitoba (9%).

Methodology: Results are based on an online survey conducted from December 7 to December 9, 2025, among a representative sample of 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Practically Two Thirds of Canadians Targeted by Cyber Scams

December 18, 2025December 17, 2025By Mario Canseco

While “phishing” emails are the primary nuisance, young Canadians are more susceptible to setbacks using public Wi-Fi.

Vancouver, BC [December 18, 2025] – Only 35% of Canadians have not endured any of seven problems related to cybersecurity in the past three years, a new Research Co. poll has found.

In the online survey of a representative national sample, 38% of Canadians say they received a “phishing” email, where somebody attempted to acquire their personal information by masquerading as a trustworthy entity.

Just over a third of Canadians (34%) received an email offering them money for their help or assistance, in what is sometimes referred to as “Nigerian scam”, in the past three years.

Fewer than one-in-five Canadians say their computer became infected with a virus while they were browsing the Internet (17%), somebody hacked their social media platform (16%) or somebody hacked their email address (12%).

Fewer than one-in-ten Canadians faced two more drastic setbacks: somebody attempted to apply for a loan or open a line of credit using their name (9%) or somebody attempted to receive a tax refund using their name (6%).

More than two-in-five Canadians aged 35-to-54 and aged 55 and over (42% each) recall receiving a phishing email in the past three years. Almost one-in-four Canadians aged 18-to-34 (24%) experienced a hacking on social media.

About half of Canadians say they have checked their email (52%) or used social media (48%) while accessing Wi-Fi in public places, such as airports, cafes, transit hubs or university campuses.

Fewer Canadians relied on public Wi-Fi to access websites for news and information (34%), stream video content (30%), do online banking (26%), make online purchases (23%) or pay utility bills (14%).

“Canadians aged 18-to-34 are more likely to rely on public Wi-Fi to bank, purchase things and make service payments than their older counterparts,” says Mario Canseco, President of Research Co. “Very few Canadians aged 55 and over follow the same course of action.”

When asked about the level of trust they have on various entities to properly store and manage their personal data, almost four-in-five Canadians (78%) are “very confident” or “moderately confident” in their bank.

Majorities of Canadians feel the same way about their regional health authority (74%), their utility provider (70%), their telephone provider (68%), the federal government (63%), municipal governments (62%) and their provincial government (60%).

The level of confidence is lower—but still in majority territory—for each of these entities to properly deal with a cyberattack data breach.

Banks are once again at the top of the list (70%), followed by regional health authorities (62%), the federal government (also 62%), telephone providers (61%), provincial governments (59%), utility providers (also 59%) and municipal governments (54%).

Find our data tables here and download the press release here.

Americans “Turn to God” More Often Than Canadians

December 11, 2025December 24, 2025By Mario Canseco

Deaths and health setbacks are more likely to move people in each country towards faith and spirituality.

Vancouver, BC [December 11, 2025] – Americans are significantly more likely than Canadians to be drawn to faith and spirituality when facing challenges in their lives, a new two-country Research Co. poll has found.

The online survey of representative national samples asked Canadians and Americans if they sought faith and spirituality “more than usual” when going through eight different experiences.

More than seven-in-ten Americans (71%) and just under three-in-five Canadians (59%) say they became more in tune with faith and spirituality after the loss of a loved one.

Majorities of respondents in the two countries (64% in the United States and 53% in Canada) sought faith and spirituality when they experienced an unexpected health setback.

At least half of Americans became more in tune with faith and spirituality when they encountered financial problems (55%), after the birth of a loved one (53%) or when experiencing career-related setbacks, such as failing to get admission to a university, losing a job or not being hired after an interview (50%).

In Canada, about two-in-five respondents acknowledged becoming more in tune with faith and spirituality on account of the birth of a loved one (42%), financial problems (41%) or career-related setbacks (38%).

While almost half of Americans (46%) turned to faith and spirituality upon the end of a relationship, only 36% of Canadians followed the same course of action when going through a break-up, separation or divorce.

“Only 33% of Canadian men and 41% of American men looked more closely at faith and spirituality after a break-up,” says Mario Canseco, President of Research Co. “The proportions rise to 40% among Canadian women and to 51% among American women.”

Fewer Americans and Canadians sought faith and spirituality during the COVID-19 pandemic (44% in the U.S. and 32% in Canada) or after the re-election of Donald Trump as President of the United States (35% in the U.S. and 20% in Canada).

Just under a third of Republicans in the United States (32%) became more in tune with faith and spirituality after Trump’s re-election, compared to 35% of Independents and 41% of Democrats.

In Canada, similar proportions of people who voted for the Liberal Party (21%), the Conservative Party (20%) or the New Democratic Party (NDP) (19%) in the 2025 federal election sought faith and spirituality after Trump’s victory.

Methodology: Results are based on an online survey conducted from November 21 to November 23, 2025, among 1,002 adults in Canada and 1,001 adults in the United States. The data has been statistically weighted according to Canadian census figures for age, gender and region in each country. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20, for each country.

Find our data tables for Canada here, data tables for the United States here and download the press release here.

British Columbians Back Foreign Real Estate Purchase Ban

October 23, 2025October 22, 2025By Mario Canseco

More than three-in-five (62%) want municipal governments to dismantle encampments or “tent cities”.

Vancouver, BC [October 22, 2025] – Residents of British Columbia continue to overwhelmingly support the federal government’s decision to ban foreigners from purchasing real estate in Canada, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 74% of British Columbians agree with the decision to ban non-Canadians (with exclusions for international students and temporary residents) from purchasing residential properties in Canada until 2027, up four points since a similar Research Co. poll conducted in February 2024.

“The federal ban on foreign ownership of real estate is not a contentious issue in British Columbia,” says Mario Canseco, President of Research Co. “The policy is endorsed by sizeable majorities of the province’s residents whose heritage is Indigenous (82%), South Asian (78%), European (76%) or East Asian (67%).”

More than half of British Columbians (57%, +8) think the provincial government was right to implement a $400 renters’ credit for households earning up to $63,000 a year. Support for this policy reaches 63% among British Columbians who rent.

More than a third of British Columbians (37%, +8) call on the like the provincial government to cancel the home owner grant, which reduces the amount of property tax people pay for their principal residence.

More than three-in-five British Columbians continue to voice support for two ideas: the federal government tying immigration numbers to affordable housing targets and new housing starts (66%, +1) and municipal governments immediately dismantling any encampment or “tent city” located within their municipality (62%, =).

This month, support for dismantling “tent cities” is highest in Metro Vancouver (66%, +7), followed by the Fraser Valley (62%, -4), Vancouver Island (56%, -6), Northern BC (53%, -4) and Southern BC (50%, -1).

For the first time since June 2020, more than half of British Columbians (54%, +13) expect the actions of the provincial government to be effective in making housing more affordable in British Columbia.

Majorities of British Columbians aged 18-to-34 (59%) and aged 35-to-54 (56%) are optimistic about the actions of the provincial government, along with 46% of their counterparts aged 55 and over.

The housing policies implemented during the tenure of John Horgan as Premier of British Columbia remain popular in 2025. At least two thirds of the province’s residents endorse increasing the foreign buyers tax from 15% to 20% (74%, =), expanding the foreign buyers tax to areas located outside of Metro Vancouver (73%, +2), introducing a “speculation tax” in specific urban areas targeting foreign and domestic homeowners who pay little or no income tax in BC, and those who own second properties that aren’t long-term rentals (70%, +1), increasing the property transfer tax from 3% to 5% for homes valued at more than $3 million (66%, +4) and introducing a tax of 0.2% on the value of homes between $3 million and $4 million, and a tax rate of 0.4% on the portion of a home’s value that exceeds $4 million (also 66%, +4).

A set of policies brought forward after David Eby took over as Premier are also backed by majorities of British Columbians, including building more modular supportive homes in areas where people are experiencing homelessness (73%, -2), capping rent increases in 2025 at 3% (70%, +4), implementing a three-business-day protection period for financing and home inspections (66%, -3), raising the fines for short-term rental hosts who break local municipal by-laws to $3,000 per day per infraction (65%, -4), removing strata rental restrictions (58%, +6), ending most strata age restrictions (also 58%, -2) and banning homeowners from operating a short-term rental business unless it is located on their principal residence and/or on a different unit on their property (56%, -2).

Methodology: Results are based on an online survey conducted from October 13 to October 15, 2025, among 802 adults in British Columbia. The data has been statistically weighted according to census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Economic Confidence Rises in Canada, But Inflation Worries Persist

September 25, 2025September 24, 2025By Mario Canseco

There is a significant gap when Canadians aged 55 and over assess Mark Carney and Pierre Poilievre.

Vancouver, BC [September 25, 2025] – While most Canadians believe the country’s financial standing is not ideal at this point, there has been a marked increase in positive perceptions over the past five months, a new Research Co. poll has found.

In the online survey of a representative national sample, 62% of Canadians say the economic conditions in Canada are “poor” or “very poor” today, down six points since a similar Research Co. poll conducted in April.

More than a third of Canadians (35%, +6) rate the country’s economic conditions as “very good” or “good”.

Almost half of respondents in Atlantic Canada (49%) rate Canada’s current financial situation positively. The proportions are lower in Quebec (43%), Saskatchewan and Manitoba (40%), Ontario (36%), British Columbia (29%) and Alberta (28%).

Equal proportions of Canadians predict that the Canadian economy will decline (39%, -4) or remain the same (also 39%, +8) in the next six months, while just 15% (-1) expect an improvement.

In spite of the positive momentum on the country’s economic standing, inflation concerns continue to be prevalent across the country. More than three-in-four Canadians (76%, +1) expect to pay more for a week’s worth of groceries in the next six months, and two thirds foresee higher prices for a new car (68%, -2) and gasoline (67%, +15).

Smaller proportions of Canadians—yet still majorities—predict higher prices for a new television set (55%, -2) and real estate (52%, =) in the next six months.

There is little change on the question related to personal finances, with 50% of Canadians (+1) saying their situation is “very good” or “good” and 47% (-1) deeming it “poor” or “very poor”.

Compared to April, there is a noticeable decrease in the proportion of Canadians who have worried “frequently” or “occasionally” about specific financial setbacks.

About half of Canadians have been concerned about the safety of their savings (50%, -5) and the value of their investments (49%, -6) in the past couple of months. Fewer than two-in-five have worried “frequently” or “occasionally” about unemployment affecting their household (39%, -4), being able to pay their mortgage or rent (also 39%, -4), or their employer running into serious financial trouble (32%, -5).

“More than half of Canadians aged 18-to-34 (52%) have worried about making their mortgage or rent payments,” says Mario Canseco, President of Research Co. “The level of concern is only slightly lower among their counterparts aged 35-to-54 (46%).”

Two-in-five Canadians (40%, +5) trust Governor of the Bank of Canada Tiff Macklem to do the right thing to help the economy.

The numbers did not move significantly for the country’s top federal leaders, with a majority of Canadians (58%, -1) trusting Prime Minister Mark Carney on economic management, and more than two-in-five (44%, +1) expressing the same view about federal opposition leader Pierre Poilievre.

As was the case in April, most Canadians aged 55 and over (63%), aged 18-to-34 (57%) and aged 35-to-54 (52%) trust Carney to do the right thing to help the economy. Poilievre’s numbers on this question are best with Canadians aged 18-to-34 (49%) and aged 35-to-54 (48%), but drop among those aged 55 and over (37%).

Methodology: Results are based on an online survey conducted from September 10 to September 12, 2025, among 1,003 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Half of Canadians Perceive Artificial Intelligence as a Threat

September 11, 2025September 14, 2025By Mario Canseco

Only one-in-four believe the technology should continue to be developed as quickly as possible.

Vancouver, BC [September 11, 2025] – The perceptions of Canadians on artificial intelligence (AI) have become more negative over the past two years, a new Research Co. poll has found.

In the online survey of a representative national sample, 50% of Canadians regard AI is “a threat” to humanity, up four points since a similar Research Co. poll conducted in September 2023.

More than a third of Canadians (37%, -3) think AI is an opportunity for humanity, while 13% (-1) are not sure.

Canadians aged 35-to-54 are less likely to regard AI as a threat (46%) than their counterparts aged 55 and over (51%) and aged 18-to-34 (53%).

Almost half of Canadians in the highest income bracket (46%) think AI is an opportunity for humanity. Fewer Canadians in the middle (36%) and lowest (29%) income brackets feel the same way.

Almost half of Canadians (49%, -6) believe we should slow down the development of AI, while one-in-four (24%, +4) believe the technology should continue to be developed as quickly as possible. Only 13% of Canadians (=) would prefer to abandon the development of AI altogether.

There are some staggering regional differences on this question. The proportion of Canadians who favour developing AI as quickly as possible is highest in Saskatchewan and Manitoba (40%), followed by Quebec (26%), British Columbia (24%), Ontario (23%) and Alberta (22%). In Atlantic Canada, only 8% of residents support this course of action.

Fewer than three-in-five Canadians (56%, -4) say they have followed news stories about AI “very closely” or “moderately closely” over the past 12 months—including 66% of those aged 18-to-34 and 60% of Quebecers.

Practically four-in-five Canadians express concerns about AI taking over jobs currently performed by humans (79%, +2) and AI leading to less intelligent students at schools of universities (79%, +6). Just over seven-in-ten Canadians (71%, +1) are worried about AI causing an event that leads to the loss of human life.

More than half of Canadians say they trust doctors and nurses (61%, -1) and universities (54%, -5) to develop and manage AI. The confidence rating is lower for tech executives (40%, =), the federal government (38%, +4), provincial governments (also 38%, +5), business executives and CEOs (30%, +6) and international governments (29%, +7).

“The generational divide on the tech sector as a developer and manager of AI is staggering in Canada,” says Mario Canseco, President of Research Co. “While 52% of Canadians aged 18-to-34 trust tech executives for this endeavour, the rating drops to 39% among those aged 35-to-54 and to 30% among those aged 18-to-34.”

Methodology: Results are based on an online study conducted from June 30 to July 2, 2025, among 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty..

Find our data tables here and download the press release here.

Views on Immigration in Canada Fluctuate Widely by Age

August 14, 2025August 13, 2025By Mario Canseco

Just over half of those aged 55 and over (51%) think fewer legal immigrants should be allowed to relocate in Canada.

Vancouver, BC [August 14, 2025] – The overall perceptions of Canadians on immigration have not gone through a significant shift since 2024, but a generational divide is evident, a new Research Co. poll has found.

In the online survey of a representative national sample, 43% of Canadians believe immigration is having a mostly positive effect in the country, up one point since a similar Research Co. poll conducted in June 2024.

A smaller proportion of Canadians (39%, -5) think immigration is having a mostly negative effect in the country, while 18% (+4) are undecided.

Majorities of Canadians who voted for the New Democratic Party (NDP) (59%) or the Liberal Party (55%) in this year’s federal election believe immigration is having a positive effect. The proportion is decidedly lower among those who cast ballots for Conservative Party candidates (27%).

More than half of British Columbians (52%) say immigration has been mostly positive for Canada. The proportions are lower in Quebec (49%), Alberta (44%), Ontario (40%), Saskatchewan and Manitoba (35%) and Atlantic Canada (30%).

Just over two-in-five Canadians (41%, -5) would like to see a decrease in the number of legal immigrants who are allowed to relocate in Canada, while just over one third (34%, +3) would maintain the current levels and 16% (+1) would increase them.

More than half of Canadians aged 55 and over (51%) call for a decrease in immigration levels, along with 40% of those aged 35-to-54 and 30% of those aged 18-to-34.

“By a 7-to-1 margin, Canadians aged 55 and over prefer a decrease in legal immigration levels over an increase,” says Mario Canseco, President of Research Co. “The gap is significantly closer among their younger counterparts.”

Half of Canadians of European descent (50%) would like to reduce legal immigration to Canada. The proportions are lower among Canadians whose ancestry is Indigenous (36%), South Asian (28%) and East Asian (26%).

Just over thirds of Canadians (68%, +2) believe the hard work and talent of immigrants makes Canada better, while a similar proportion (66%, +1) think immigrants should only be allowed in Canada if they adopt Canadian values.

Canadians are still divided when asked to select either of two concepts. Two-in-five (40%, -4) endorse the mosaic, where cultural differences within Canadian society are valuable and preserved, while a slightly larger proportion (44%, +2) favours the melting pot, where immigrants assimilate and blend into Canadian society.

The melting pot is the preferred choice for men (48%), Canadians aged 35-to-54 (47%), Albertans (also 47%) and British Columbians (45%).

The mosaic is particularly popular among NDP voters (58%), but drops in popularity among Liberals (47%) and Conservatives (28%).

Methodology: Results are based on an online study conducted from July 26 to July 28, 2025, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Grow Pessimistic on Eradicating Homelessness

July 31, 2025July 30, 2025By Mario Canseco

Just over three-in-four support increasing temporary housing options and incentivizing developers to build affordable units.

Vancouver, BC [July 31, 2025] – Canadians have become less optimistic about an eventual solution to homelessness in the country, a new Research Co. poll has found.

In the online survey of a representative national sample, 55% of Canadians think that, with the proper funding and policies, homelessness can “definitely” or “probably” be eradicated in Canada, down six points since a similar Research Co. poll conducted in February 2024.

Two-in-five Canadians (40%, +5) think homelessness will “definitely” or “probably” always be a problem in Canada, even with the proper funding and policies.

“Seven-in-ten Canadians aged 18-to-34 (70%) are hopeful about a solution to homelessness,” says Mario Canseco, President of Research Co. “The proportions are lower among those aged 35-to-54 (56%) and those aged 55 and over (41%).”

The survey outlines significant drops in the perceived urgency of the current state of affairs. More than half of Canadians (55%, -11) describe the situation related to homelessness in the country as a “major problem”.

Compared to last year, fewer Canadians think homelessness is a “major problem” in their province (48%, -13), their municipality (34%, -8) and their neighbourhood (21%, -5).

More than half of Canadians say homelessness has increased in the country (59%, -12) and their province (55%, -12) over the past three years. The proportions are lower for perceived increases in homelessness in their municipality (39%, -12) and their neighbourhood (28%, -9).

For the first time, a majority of Canadians (51%, +5) agree with municipal governments immediately dismantling any encampment or “tent city” located within their municipality.

Public support for other ideas is decidedly higher. At least three-in-five Canadians agree with changing zoning laws to allow property owners to build more units on standard lots (62%, -3) and with devoting tax money to build units to house homeless residents (68%, -2).

More than three-in-four Canadians endorse three other possible solutions: offering incentives to developers if they focus on building affordable housing units (76%, +1), increasing temporary housing options for people experiencing homelessness (also 76%, -3) and increasing mental health support for residents who require assistance (78%, -3).

More than half of Canadians (53%, -3) believe the federal government has done a “bad” or “very bad” job coming up with solutions to deal with homelessness, while 32% (+1) rate its performance on this file as “very good” or “good”.

More than a third of Canadians (36%, +1) think their provincial government is managing homelessness well. Among the four most populous provinces, the rating is highest in Ontario (39%, +10), followed by Quebec (35%, -4), Alberta (also 35%, +1) and British Columbia (29%, -4).

There is no nationwide change on the perception of municipal governments, with 39% of Canadians (=) saying they have done a “very good” or “good” job to come up with solutions to deal with homelessness.

More than two in five Canadians think two factors are to blame “a great deal” for the current situation regarding homelessness in Canada: lack of affordable housing (45%, -5) and addiction and mental health issues (44%, -2).

Fewer residents place “a great deal” of the blame on poverty and inequality (35%, -5), a bad economy and unemployment (30%, -3), personal actions and decisions (25%, -1) and family and emotional trauma (20%, -4).

Find our data tables here and download the press release here.

Most British Columbians Are Not Saving Enough for Retirement

July 10, 2025July 10, 2025By Mario Canseco

Two thirds of the province’s residents are “very worried” or “moderately worried” about their financial health.

Vancouver, BC [July 10, 2025] – Concerns about finances are extremely high across British Columbia, as most of the province’s residents admit that they are not saving for their later years, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 68% of British Columbians say they are “very worried” or “moderately worried” about their financial health.

Fewer British Columbians are currently concerned about their physical health (55%) or their mental health (43%).

Majorities of British Columbians aged 55 and over (57%), aged 18-to-34 (73%) and aged 35-to-54 (76%) say they are currently worried about their financial health.

Mental health concerns are more prevalent among British Columbians aged 18-to-34 (60%) than among their counterparts aged 35-to-54 (46%) and aged 55 and over (28%).

Just under a third of British Columbians (31%) expect their physical health to decline in the next decade, while fewer have similar expectations about their financial health (26%) or their mental health (18%).

“Almost half of British Columbians aged 18-to-34 (47%) foresee their financial health getting better in the next 10 years,” says Mario Canseco, President of Research Co. “Only a third of those aged 35-to-54 (33%) share the same optimism.”

More than two thirds of British Columbians expect specific resources to be available to them as they get older, including health care (72%), mental health (69%), social services (also 69%) and social networks (also 69%).

Expectations on the availability of health care resources are highest among British Columbians aged 18-to-34 (77%), followed by their counterparts aged 55 and over (71%) and aged 35-to-54 (69%).

The notion of planning for retirement entails putting away a portion of every paycheque for future use. At this point, only 37% of British Columbians who have not retired say they are saving “enough” (29%) or “more than enough” (8%) for their later years.

More than three-in-five British Columbians who have not retired (63%) acknowledge “not saving enough:” (42%) or “saving nothing” (21%) at this stage.

On a regional basis, the proportion of British Columbians who have not retired and who are “saving nothing” for retirement is highest in Northern BC (33%), followed by Vancouver Island (29%), Southern BC (28%), the Fraser Valley (26%) and Metro Vancouver (14%).

Methodology: Results are based on an online survey conducted on May 20 and May 21, 2025, among 800 adults in British Columbia. The data has been statistically weighted according to census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Most Canadians Still Avoiding American Products When Possible

June 5, 2025June 5, 2025By Mario Canseco

More than four-in-five of the country’s residents think the American tariffs are still a threat.

Vancouver, BC [June 5, 2025] – While the proportion of Canadians who are actively boycotting products made in the United States has subsided over the past two months, it still encompasses a sizeable majority across the country, a new Research Co. poll has found.

In the online survey of a representative national sample, three-in-five Canadians (60%, -4 since a similar Research Co. poll conducted in late March) are avoiding the purchase of goods originated from the United States, if a non-American alternative is available.

At least three-in-ten Canadians are eschewing American restaurant franchises in Canada (36%, -5), have cancelled a planned trip to the United States (35%, -2) or are avoiding American entertainment options (30%, -5).

“Only 10% of Liberal Party voters in the 2025 federal election are not taking any action to avoid American products,” says Mario Canseco, President of Research Co. “The proportions rise to 22% among New Democratic Party (NDP) voters and to 30% among Conservative Party voters.”

More than four-in-five Canadians (82%) think the American tariffs are still a threat to Canada, while only 10% believe they are not a threat anymore.

Just over half of Canadians (51%, -7) support Canada’s Minister of Foreign Affairs recalling the Canadian ambassador to the U.S. in response to President Donald Trump’s statements related to Canada becoming an American state, while three-in-five (60%, -8) want Canada to officially demand an apology from Trump for his statements.

More than three-in-five Canadians continue to favour two ideas: Canada’s prime minister and provincial premiers shutting off all energy exports to the United States until Trump completely removes the threat of tariffs (63%, -7) and Canada’s prime minister and provincial premiers suspending all steel, aluminum, and wood exports to the United States until U.S. President Donald Trump completely removes the threat of tariffs (65%, -7).

Just under seven-in-ten Canadians (69%, -15) have recently followed news stories related to the tariffs dispute “very closely” or “moderately closely”.

More than three-in-five Canadians (64%, +5) approve of the way Prime Minister Mark Carney has managed the tariffs. The rating is significantly lower for Conservative Party leader Pierre Poilievre (39%, -8).

Two-in-five Canadians (40%, -4) think a Conservative federal government would be better positioned at this point to deal with the tariffs implemented by the United States, while 46% (+4) disagree.

More than half of Canadians (54%, -2) remain content with the performance of their premier on this file, while fewer than two-in-five (38% +1) feel the same way about their provincial official opposition leader.

The approval rating on the tariffs dispute is higher for the premiers of Ontario (58%, -1) and British Columbia (56%, +3) than for their counterparts in Quebec (49%, -7) and Alberta (47%, +5). The numbers are fairly similar for the provincial opposition leaders in Ontario (39%, +2), Quebec (also 39%, -4), Alberta (37%, -2) and British Columbia (34%, =).

At this point, Canadians are more likely to predict that the U.S. government will rescind the tariffs (40%, +4) than to foresee their expansion (27%, -9).

At least three-in-four Canadians continue to call for Canada to seriously consider enhancing trade with Australia and New Zealand (79%, -2), the United Kingdom (78%), the European Union (EU) (77%, -2), Mexico (76%, -2) and Japan (75%, =), while more than half (57%, -2) are in favour of requesting an independent dispute settlement panel under the terms of the Canada–United States–Mexico Agreement (CUSMA).

Only one-in-five Canadians (20%, -1) would seriously consider initiating a formal process for Canada to become an American state. This idea is more popular in Saskatchewan and Manitoba (22%), followed by Ontario (21%), Alberta (also 21%), Quebec (18%), British Columbia (16%) and Atlantic Canada (14%).

Fewer than one-in-ten Canadians aged 55 and over (8%) think it is time to seriously consider a process for Canada to become an American state. The proportions rise to 22% among Canadians aged 35-to-54 and to 30% among Canadians aged 18-to-34.

Support for initiating a formal process for Canada to join the EU fell by six points since late March, from 52% to 46%.

Methodology: Results are based on an online survey conducted from May 25 to May 27, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Irked by “Suggested Tips” at Sit-Down Restaurants

May 22, 2025May 21, 2025By Mario Canseco

Majorities disapprove of prompts for tips at online retailers, coffee shops and when using a credit card.

Vancouver, BC [May 22, 2025] – Most Canadians say they always tip food servers at sit-down restaurants but dislike encountering recommendations about how much they should leave after a meal, a new Research Co. poll has found.

In the online survey of a representative national sample, more than half of Canadians (53%) say they leave a tip “all the time” after visiting a sit-down restaurant.

Fewer Canadians tip “all the time” at other venues, including a bar (37%), a restaurant where they buy food to go (15%), a coffee shop (14%), a cafeteria-style restaurant (12%) or a fast-food restaurant (10%).

Almost two thirds of Canadians aged 55 and over (64%) say they always tip after visiting a sit-down restaurant. The proportions are lower among Canadians aged 35-to-54 (56%) and aged 18-to-34 (41%).

Canadians were asked how much they would tip at a sit-down restaurant under nine different scenarios. Just under three-in-ten (28%, -3 since December 2022) say they would leave no tip at all if they experienced below average service when the server is clearly not busy.

The preferred size of a tip ranges from 10% to 14% on two instances: average service in any environment (42%) and below average service when the server is clearly working in an understaffed environment (36%).

Canadians gravitate towards a tip that ranges from 15% to 19% on three situations: good service when the restaurant is not busy (37%), good service when the restaurant is busy (40%) and good service when the restaurant is exceptionally busy (38%).

When asked what they would do after receiving exceptional service, Canadians are willing to leave bigger tips. More than a third (36%) are in the 15% to 19% range if a restaurant is not busy, while just under one-in-five (19%) would move to the 20% to 25% range.

Similar situations occur in cases of exceptional service when the restaurant is busy (35% in the 15% to 19% range, and 24% in the 20% to 25% range) and when the restaurant is exceptionally busy (33% in the 15% to 19% range, and 25% in the 20% to 25% range).

More than half of Canadians think a tip is not necessary when picking up food themselves (57%) or when ordering goods online (also 57%).

About a third of Canadians think tips in the 10% to 14% range are acceptable in three situations: after a haircut or visit to the salon (35%), for food delivery managed by the restaurant (33%), for food delivery through a third-party app (30%) and after taking a taxi or rideshare vehicle (also 30%).

More than two thirds of Canadians believe that, if the salaries of food servers were better, there would be no need to tip them (69%, =) and that food servers cannot get by on their salaries alone, so it is important to tip them (68%, -2).

A slightly lower proportion of Canadians (65%, -2) say food servers nowadays simply expect a tip, but don’t work hard to earn it, while more than a third (35%, +2) believe food servers deserve a tip in all circumstances, even if service was bad.

“More than two-in-five Canadians aged 18-to-34 (42%) think food servers deserve a tip, regardless of how the service went,” says Mario Canseco, President of Research Co. “Fewer of their counterparts aged 35-to-54 (36%) and aged 55 and over (26%) feel the same way.”

Majorities of Canadians disapprove of four practices that have become more common in recent times: online retailers prompting for a suggested tip (71%), coffee shops prompting for a suggested tip when the customer uses a credit card (65%), sit-down restaurants providing a suggested tip printed on the bill (57%) and sit-down restaurants prompting for a suggested tip when the customer uses a credit card (53%).

Canadians are divided when pondering sit-down restaurants setting a minimum service charge for large parties, with 45% approving of this practice and 47% disapproving of it.

Methodology: Results are based on an online survey conducted from May 4 to May 6, 2025, among 1,001 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Concerns About Savings and Investments Surge in Canada

April 15, 2025April 12, 2025By Mario Canseco

Just under three-in-ten Canadians say the country’s economic conditions are “very good” or “good” right now.

Vancouver, BC [April 15, 2025] – The proportion of Canadians who express confidence in the country’s financial standing has dropped to the lowest level observed over the past three years, a new Research Co. poll has found.

In the online survey of a representative national sample, 29% of Canadians rate the economic conditions in Canada as “very good” or “good”, down three points since a similar Research Co. poll conducted in February.

Just over two thirds of Canadians (68%, +4) say the country’s economic conditions are currently “poor” or “very poor”.

More than a third of respondents in Saskatchewan and Manitoba (37%) think Canada’s financial standing is “very good” or “good” right now. The proportions are lower in Atlantic Canada (33%), Quebec (32%), Alberta (27%) Ontario (26%) and British Columbia (also 26%).

More than two-in-five Canadians (43%, -5) believe the Canadian economy will decline in the next six months, while 31% (=) expect no changes and only 16% (+1) foresee a recovery.

Canadians are deeply divided when assessing their own personal finances, with 49% (-3) describing them as “very good” or “good” and 48% (+2) considering them “poor” or “very poor”.

The proportion of Canadians who are dissatisfied with their own personal finances reaches 51% among those aged 35-to-54, 52% among Albertans, 52% among those who voted for the New Democratic Party (NDP) in the 2021 federal election and 63% among those in the lowest annual household income bracket.

There is a significant shift in the financial issues that are troubling Canadians. More than half say they have worried “frequently” or “occasionally” in the past couple of months about the safety of their savings (55%, +12) and the value of their investments (also 55%, +8).

Fewer Canadians are troubled about being able to pay their mortgage or rent (43%, -4), unemployment affecting their household (also 43%, -2) or their employer running into serious financial trouble (37%, -11).

“The constant discussions about tariffs are clearly taking a toll on middle-aged Canadians,” says Mario Canseco, President of Research Co. “Concerns about savings and investments are affecting practically three-in-five Canadians aged 35-to-54.”

Our collective views on inflation also went through significant changes. The expectation that gasoline prices will go up in the next six months fell from 78% in February to 52% this month.

Majorities of Canadians expect to pay more in the next six months for real estate (52%, -5), a new television set (57%, -4), a new car (70%, -1) and a week’s worth of groceries (75%, -3).

Almost three-in-five Canadians (59%) trust Prime Minister Mark Carney to do the right thing to help the economy, while 43% (-2) feel the same way about federal opposition leader Pierre Poilievre. The rating for Governor of the Bank of Canada Tiff Macklem on this question is 35% (-4).

Majorities of Canadians aged 55 and over (62%), aged 35-to-54 (56%) and aged 18-to-34 (58%) express confidence in Carney as an economic manager.

Poilievre posts his best numbers on finances among Canadians aged 18-to-34 (53%, +5). The proportions are lower among those aged 35-to-54 (45%, -4) and those aged 55 and over (33%, -4).

Methodology: Results are based on an online survey conducted from April 7 to April 9, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Back Retaliation as Trump’s “Liberation Day” Nears

April 1, 2025February 14, 2026By Mario Canseco

The “Buy Canadian” movement shows no signs of slowing down, as support for enhanced trade with other nations remains high.

Vancouver, BC [April 1, 2025] – More than two thirds of Canadians are ready for targeted action to counter the American president’s overtures on tariffs and sovereignty, a new Research Co. poll has found.

In the online survey of a representative national sample, 72% of Canadians support Canada’s prime minister and provincial premiers suspending all steel, aluminum, and wood exports to the United States until U.S. President Donald Trump completely removes the threat of tariffs.

Seven-in-ten Canadians (70%) support Canada’s prime minister and provincial premiers shutting off all energy exports to the United States until Trump completely removes the threat of tariffs, while just over two thirds (68%) endorse Canada officially demanding an apology from Trump for his statements related to Canada becoming an American state.

Just under three-in-five Canadians (58%) support Canada’s Minister of Foreign Affairs recalling the Canadian ambassador to the U.S. in response to Trump’s statements.

In the middle of a federal election campaign, more than four-in-five Canadians (84%) have followed news related to the tariffs “very closely” or “moderately closely”, down three points since a similar Research Co. poll conducted in early February.

Practically three-in-five Canadians (59%) approve of the way Prime Minister Mark Carney has dealt with the tariffs. The rating did not move for Official Opposition leader Pierre Poilievre (47%, =).

“Two thirds of Canadians aged 55 and over (66%) are content with the way Prime Minister Mark Carney has managed the dispute over tariffs,” says Mario Canseco, President of Research Co. “The approval rating for Official Opposition leader Pierre Poilievre among this group is decidedly lower (35%).”

More than half of Canadians (56%, -5) are satisfied with the performance of their premier during the tariffs dispute, while more than a third (37%) feel the same way about their province’s official opposition leader.

The approval rating fell significantly for the premiers of British Columbia (53%, -14) and Alberta (42%, -12) and remained mostly stable in Ontario (59%, -5) and Quebec (56%, -2).

This month, Quebec has the highest ranked opposition leader on the tariffs dispute (43%, -1) followed by Alberta (39%, -5), Ontario (37%, -10) and British Columbia (34%, -3).

Canadians are evenly divided when asked to ponder what the future will bring, with 36% (-5) expecting the U.S. government to rescind the tariffs and the same proportion (36%, +2) predicting their expansion.

There is also a split on which type of federal government would be better positioned at this point to deal with the tariffs implemented by the United States. More than two-in-five Canadians (44%, -5) think a Conservative government would do better, while 42% (+4) disagree.

As was the case in early February, more than three-in-five Canadians (64%, +1) are avoiding the purchase of goods originated from the United States, if a non-American alternative is available. More than a third say they are avoiding American restaurant franchises in Canada (41%, =), cancelled a planned trip to the United States (37%, +11) and avoiding American entertainment options (35%, +4).

The proportion of Canadians who are not partaking in any of these four actions stands at 20% (-4). This group encompasses one-in-four Conservative Party voters in the last federal election (25%) and only one-in-ten Canadians who voted for either the Liberal Party (10%) or the New Democratic Party (NDP) (also 10%) in 2021.

Canadians appear to be having a difficult time figuring out which restaurant franchises are domestic. More than two-in-five correctly identified five of 10 brands tested as Canadian: Harvey’s (52%), Pizza Pizza (50%), Swiss Chalet (49%), Boston Pizza (46%) and Cora (45%). The proportions of correct responses are lower for Mary Browns (37%), Freshii (34%), New York Fries (23%), Panago (23%) and Ricky’s All Day Grill (21%).

At least three-in-four Canadians think Canada should seriously consider enhancing trade with Australia and New Zealand (81%, +3), the European Union (EU) (79%, +2), Mexico (78%, +3) and Japan (75%, =).

Support for requesting an independent dispute settlement panel under the terms of the Canada–United States–Mexico Agreement (CUSMA) stands at 59% (-5).

Just over one-in-five Canadians (21%, -1) would seriously consider initiating a formal process for Canada to become an American state. On a regional basis, support for this notion is highest in Quebec (24%), followed by Ontario (22%), Alberta (21%), Saskatchewan and Manitoba (18%), British Columbia (17%) and Atlantic Canada (17%).

Just over half of Canadians (52%) would seriously consider initiating a formal process for Canada to join the EU, while 35% disagree and 13% are undecided.

Majorities of Liberal and NDP voters in 2021 (61% and 55% respectively) favour taking a look at Canada’s possible membership in the EU. Support is lower among Conservative voters (45%).

Methodology: Results are based on an online survey conducted on March 23 and March 24, 2025, among 1,003 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.