Simply put, we are curious about what people think and the decisions they will make. Some call it public opinion, others call it polling or public affairs.
We never compromise facts for profit. Our agenda is the truth.
Clients and media outlets know that we don’t sugarcoat our findings. We are proud to shed a light on issues and aspects no one else has thought about.
Elections allow us to prove that our research is valid. Our track record is the only thing that matters.
How we do it
We have a global network of partners in the qualitative, data collection and data visualization specialities.
Who we are
Mario Canseco has analyzed and conducted public opinion research for more than 15 years, designing and managing research projects for clients across the private and public sectors, as well as non-profit organizations and associations. Mario is a sought-after commentator on political and sociological issues, and writes for the Vancouver Sun, the National Observer and Business in Vancouver.
From 2013 to 2017, Mario established Insights West’s electoral forecasting program, issuing 23 correct predictions of democratic processes in Canada and the United States, including the 2015 Metro Vancouver Transportation and Transit Plebiscite, the 2015 Alberta provincial election, the 2016 United States presidential election, and the 2017 British Columbia provincial election.
Throughout his career, Mario coordinated research teams for a global public opinion firm that operated in Canada, the United States and Britain, worked as an editorial researcher for Peter C. Newman’s books “The Secret Mulroney Tapes” and “Here Be Dragons”; as a research and communications specialist for the Liu Institute for Global Issues at UBC; and in various journalistic roles around the world.
Mario holds a Masters of Journalism from the University of British Columbia and a Bachelors in Communications.