“Merry Christmas” is still the preferred greeting, but “Happy Holidays” is gaining ground among the youngest adults.
Vancouver, BC [December 21, 2021] – Compared to last year, more Canadians think the holiday season will be a time of joy and excitement, a new Research Co. poll has found.
In the online survey of a representative national sample, 49% of Canadians say they expect this time of the year to be “more fun than stressful”, up 19 points since a similar Research Co. poll conducted in December 2020.
Only 27% of Canadians (-10) believe this holiday season will be “more stressful than fun”, while 24% (+9) are undecided.
“Majorities of Quebecers (53%) and Ontarians (51%) expect the current holiday season to be more fun than stressful,” says Mario Canseco, President of Research Co. “The proportion is lower in Alberta (46%) and British Columbia (41%).”
More than three-in-five Canadians (62%, -6) state that “Merry Christmas” is their preferred greeting for the season, while 20% (+6) say “Happy Holidays” is their favourite.
Significant majorities of Canadians of all age groups favour “Merry Christmas“ as a greeting. “Happy Holidays” is more popular with Canadians aged 18-to-34 (24%) than among their counterparts aged 35-to-54 (21%) and 55 and over (14%).
When Canadians are asked about six components of their lives, majorities say that “family” (78%, -2) and “friends” (54%, =) are “very important” to them personally.
More than two-in-five Canadians (44%) say “country” is “very important” to them, down 10 points since 2020. Fewer of the country’s residents feel the same way about “career” (29%, =), “religion” (22%, -2) and “affluence” (11%, =).
Practically half of Canadians (49%, -3) say they are “very” or “moderately” spiritual—a proportion that rises to 52% among women, 53% among those aged 55 and over and 53% among Albertans.
Across Canada, almost one-in-five residents (18%) say they are “atheist” or “agnostic”, including 23% of Ontarians and 24% of British Columbians. Half of Canadians (50%, -6) describe themselves as Christian.
One third of Canadians (33%, +3) say they never attend religious services. The proportion rises to 35% in Quebec and 38% in British Columbia.
When asked about specific delicacies that are usually enjoyed during the holiday season, at least half of Canadians say they like turkey (84%), cranberry sauce (64%), Brussels sprouts (62%), fruit cake (56%), egg nog (54%) and mince pies (50%). Fewer Canadians express a preference for plum pudding (43%) and mulled wine (34%).
There is a marked gender gap when Canadians ponder egg nog, with 60% of men saying they like the beverage compared to only 48% of women. In fact, Canadian women are more likely to “definitely dislike” egg nog (32%) than to “definitely like” it (27%).
Find our data tables here and download the press release here.
For more information on this poll, please contact:
Mario Canseco, President, Research Co.
778.929.0490