By Mario Canseco

Ambivalence on Death Penalty for Murder Endures in Canada

February 28, 2025February 27, 2025By Mario Canseco

Most Canadians are willing to reinstate capital punishment but prefer a sentence of life imprisonment without parole.

Vancouver, BC [February 28, 2025] – While a majority of Canadians continue to voice support for the return of the death penalty for murder convictions, most believe this particular crime should be punished with life imprisonment without parole, a new Research Co. poll has found.

In the online survey of a representative national sample, 54% of Canadians support reinstating capital punishment for murder in the country, down three points since a similar Research Co. poll conducted in March 2024.

More than a third of Canadians (32%, -3) disagree with bringing back the death penalty, while 14% (+5) are not sure.

“Two thirds of Canadians of South Asian descent (66%) are in favour of reinstating capital punishment for murder,” says Mario Canseco, President of Research Co. “Majorities of Canadians whose origins are Indigenous (63%), East Asian (61%) or European (53%) concur.”

Canadians who voted for the Conservative Party in the 2021 federal election are more likely to endorse the return of the death penalty for murder (75%) than those who cast ballots for the New Democratic Party (NDP) (51%) or the Liberal Party (48%).

Fewer than half of Quebecers (45%) are in favour of reinstating capital punishment for murder. The proportions are higher in Saskatchewan and Manitoba (54%), Ontario (55%), Alberta (59%), British Columbia (also 59%) and Atlantic Canada (60%).

A separate question asked Canadians to choose between two different approaches for convicted murderers in Canada. More than half (53%, -2) prefer life imprisonment without the possibility of parole, while more than a third (35%, =) select the death penalty.

With this question, Quebec is once again at the bottom of the list when it comes to support for capital punishment (26%). The numbers are larger—but well short of majority support—in Ontario (37%), Saskatchewan and Manitoba (also 37%), British Columbia (38%), Atlantic Canada (also 38%) and Alberta (39%).

There is little change on personal perceptions of the death penalty as a concept, with more than half of Canadians (53%, =) believing it is “sometimes” appropriate, fewer than one-in-four (24%, -2) saying it is “never” appropriate, and 14% (=) considering it “always” appropriate.

More than half of Canadians who are in favour of reinstating capital punishment (52%) say it will serve as a deterrent for potential murderers.

Fewer supporters of the death penalty think the punishment fits the crime because a convicted murderer has taken a life (49%), expect to save taxpayers money and the costs associated with having murderers in prison (46%), assume it will provide closure to the families of murder victims (42%) and believe that murderers cannot be rehabilitated (26%).

Just over three-in-ten Canadians who are opposed to reinstating capital punishment (61%) express concerns about a person being wrongly convicted and then executed.

Fewer opponents of the death penalty think taking a convicted murderer’s own life is wrong (41%), call for murderers to serve their time in prison, as indicated by a judge (40%), express doubts about capital punishment working as a deterrent (36%) and state that murderers can be rehabilitated (18%).

Methodology: Results are based on an online survey conducted from February 3 to February 5, 2025, among 1,001 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Progressive Conservatives Headed for Fresh Term in Ontario

February 26, 2025February 26, 2025By Mario Canseco

Vancouver, BC [February 26, 2025] – Public support for the governing Progressive Conservatives has not dwindled in the final stages of Ontario’s provincial election campaign, a new Research Co. poll has found.

In the online survey of a representative sample of Ontarians, 46% of decided voters (+1 since a similar Research Co. poll conducted in mid-February) say they will support the Ontario Progressive Conservative Party tomorrow or have already done so.

The Ontario Liberal Party is in second place with 30% (-1), followed by the Ontario New Democratic Party (NDP) with 17% (+2) and the Ontario Green Party with 5% (+1). An additional 2% of decided voters (-2) would support other parties or independent candidates.

“More than half of decided voters aged 55 and over in Ontario (55%) are backing the Progressive Conservatives,” says Mario Canseco, President of Research Co. “Support for the governing party is lower among decided voters aged 35-to-54 (49%) and aged 18-to-34 (37%).”

The approval rating for Premier and Ontario Progressive Conservative Party leader Doug Ford is unchanged at 56%. Just under half of Ontarians (47%, +4) are satisfied with the way Official Opposition and Ontario NDP leader Marit Stiles has managed her duties. The numbers are lower for Ontario Liberal Party leader Bonnie Crombie (43%, -5) and Ontario Green Party leader Mike Schreiner (40%, =).

The four main party leaders reach the final day of campaigning with negative momentum scores: -4 for Crombie, -3 for Ford and -1 for both Stiles and Schreiner.

Ford maintains a large lead on the “Best Premier” question, with 44% (-2). Crombie is second with 26% (+4), followed by Stiles (14%, +3) and Schreiner (5%, =).

Three-in-ten Ontarians (30%, +2) identify the economy and jobs as the most important issue facing the province, followed by housing, poverty and homelessness (28%, =), health care (18%, -1), government accountability (5%, =) and crime and public safety (4%, -1).

Methodology: Results are based on an online survey conducted on February 25 and February 26, 2025, among 701 Ontario adults, including 666 decided voters in the 2025 provincial election. The margin of error—which measures sample variability—is +/- 3.7 percentage points for the entire sample and +/- 3.9 percentage points for the sample of decided voters, nineteen times out of twenty.

Find our data tables here and download the press release here.

Some Canadians Take Wait-and-See Approach on Federal Politics

February 19, 2025February 18, 2025By Mario Canseco

Canadians are divided when asked to compare Pierre Poilievre to three former recent leaders of centre-right parties.

Vancouver, BC [February 19, 2025] – About one-in-four Canadians are no longer entirely convinced about voting for the Conservative Party in the next federal election, a new Research Co. poll has found.

In the online survey of a representative national sample, 23% of Canadians say they were leaning towards voting for the Conservatives, but the resignation of Justin Trudeau changed things and they need to see what the next Liberal Party leader does before deciding who to vote for.

Similar proportions of Canadians are certain that they will support Conservative candidates (30%) or vote against them (32%) in the next federal ballot, while 16% are completely undecided.

“In the last voting survey conducted in early January before Trudeau announced he was stepping down, more than half of decided voters in British Columbia and Ontario were backing the Conservatives,” says Mario Canseco, President of Research Co. “Now, about one-in-four voters in each of these provinces are reassessing their choices.”

Practically half of Canadians (49%) say they would “definitely” or “probably” consider casting a ballot for the Conservatives in the next federal election. The rating is lower for the Liberals (43%), the New Democratic Party (NDP) (also 43%), the Green Party (32%) and the People’s Party (23%).

Canadians who are considering voting for the Conservatives were asked about their primary motivation. More than a third (36%) say the most important factor is the party’s leader, while a slightly smaller proportion (33%) mention the party’s ideas and policies.

Fewer Conservative supporters are mainly moved by a desire for change (11%), the party’s candidate in the riding (10%), a desire for stability (6%) or disgust with other contending candidates (4%).

Canadians are evenly divided when comparing current Conservative leader Pierre Poilievre to three of his predecessors. Similar proportions of Canadians think Poilievre is either better or worse than Stockwell Day (23% and 22% respectively), Andrew Scheer (24% and 23% respectively) and Erin O’Toole (24% and 23% respectively). About a third (32%) believe Poilievre is worse than Stephen Harper, while 20% believe he is better.

Among Canadians who voted for the Conservatives in the 2021 federal election, Poilievre is regarded as superior to O’Toole (50%), Scheer (48%) and Day (45%), but only 31% think he is better than Harper.

More than three-in-ten Canadians believe immigration (34%), the economy and jobs (33%), energy and pipelines (also 33%), crime and public safety (31%) and trade and Canada’s relationship with the United States (also 31%) would be better if Poilievre was serving as Canada’s prime minister.

Poilievre’s rating is lower on five other issues: foreign affairs (30%), accountability and leadership (also 30%), housing, homelessness and poverty (27%), health care (24%) and the environment (23%).

Canadians were also asked to select six words to describe Poilievre. Two-in-five (40%) say the Conservative leader is arrogant, up one point since a similar Research Co. poll conducted in April 2023. At least one-in-four Canadians also used the words intelligent (33%, -1), strong (32%, +6), efficient (26%, +6), dishonest (25%, -3) and uncaring (also 25%, +2).

In the Liberal Party’s leadership race, more than two-in-five Canadians (43%) have a favourable opinion of Mark Carney—a proportion that rises to 53% among those aged 55 and over, 50% in British Columbia and 44% in Quebec.

The favourability rating is lower for four other contenders: Chrystia Freeland (38%), Karina Gould (21%), Ruby Dhalla (17%) and Frank Baylis (16%).

The new leader of the Liberal Party is expected to become Prime Minister in March. When asked which one of the five contenders is better suited to handle 10 specific issues, Carney is ahead of his rivals on all of them, with larger leads on the economy and jobs (31%), accountability and leadership (29%) and trade and Canada’s relationship with the United States (also 29%).

Sizeable proportions of Canadians—ranging from 38% to 47%—cannot select any of the five Liberal leadership candidates for the tasks at hand.

Find our data tables here and download the press release here.

Progressive Conservatives Way Ahead of Rivals in Ontario

February 14, 2025February 26, 2025By Mario Canseco

Almost half of Ontarians think Doug Ford would be the “Best Premier” for Canada’s most populous province.

Vancouver, BC [February 14, 2025] – The governing Progressive Conservative Party holds a sizeable advantage over all other contenders in Ontario’s provincial election campaign, a new Research Co. poll has found.

In the online survey of a representative sample of Ontarians, 45% of decided voters say they will cast a ballot for the Ontario PC candidate in their constituency in this month’s provincial ballot.

The Ontario Liberal Party is second with 31%, followed by the Ontario New Democratic Party (NDP) with 15% and the Ontario Green Party with 4%. An additional 4% of decided voters would support other parties or independent candidates.

The Progressive Conservatives are ahead across all areas of the province, with particularly high showings in the 905 Region (52%), Northern Ontario (51%) and the 416 Region (46%).

“At this point in the 2022 provincial campaign, the governing Progressive Conservatives were garnering the support of 34% of decided voters in Ontario,” says Mario Canseco, President of Research Co. “Their lead in 2025 is markedly higher.”

More than half of Ontarians (56%) approve of the performance of Premier and Ontario Progressive Conservative Party leader Doug Ford. The rating is lower for Ontario Liberal Party leader Bonnie Crombie (48%), Official Opposition and Ontario New Democratic Party (NDP) leader Marit Stiles (43%) and Ontario Green Party leader Mike Schreiner (40%).

More than one-in-four Ontarians (27%) say their opinion of Ford has improved since the start of the campaign. The numbers on this indicator are lower for Crombie (21%), Stiles (18%) and Schreiner (12%).

Almost half of Ontarians (46%) believe Ford would make the best premier of the province, followed by Crombie (22%), Stiles (11%) and Schreiner (5%).

Two issues are seen as the most important facing the province right now: the economy and jobs (28%) and housing, poverty and homelessness (also 28%). Fewer Ontarians are primarily concerned about health care (19%), government accountability (5%) or crime and public safety (also 5%).

Ford is seen as better suited to manage the economy and jobs (43%), energy and pipelines (also 43%), crime and public safety (42%), accountability (37%), housing, poverty and homelessness (34%), health care (32%), the environment (30%) and education (also 30%).

Crombie’s highest numbers are on health care (26%) and education (25%), while Stiles does best on housing, poverty and homelessness (18%).

More than two-in-five Ontarians (44%) believe the Ontario Liberals and the Ontario NDP should merge into a single political party, while just over a third (36%) disagree with this idea.

Half of residents of the 416 Region (50%) are in favour of a Liberal-NDP merger. The proportions are lower in the 905 Region (48%), Eastern Ontario (45%), Southwestern Ontario (38%) and Northern Ontario (35%).

Methodology: Results are based on an online survey conducted from February 11 to February 13, 2025, among 702 Ontario adults, including 639 decided voters in the 2025 provincial election. The margin of error—which measures sample variability—is +/- 3.7 percentage points for the entire sample and +/- 3.9 percentage points for the sample of decided voters, nineteen times out of twenty.

Find our data tables here and download the press release here.

Practically Half of Canadians Foresee a Worsening Economy

February 12, 2025February 13, 2025By Mario Canseco

Concerns about the financial viability of employers increased from 33% in August 2024 to 48% this month.

Vancouver, BC [February 12, 2025] – Only a third of Canadians continue to provide a positive review of the country’s financial standing, a new Research Co. poll has found.

In the online survey of a representative national sample, 32% of Canadians (unchanged since a similar Research Co. survey conducted in August 2024) rate the economic conditions in Canada as “very good” or “good”, while 64% (=) consider them as “poor” or “very poor”.

Almost half of Canadians (48%, +14) think the Canadian economy will decline in the next six months, while 31% (-12) predict no changes and only 15% (=) expect a recovery.

“Canadians aged 55 and over are particularly pessimistic about the national economy,” says Mario Canseco, President of Research Co. “Two thirds of Canada’s oldest adults (66%) expect a decline, compared to 48% of those aged 35-to-54 and 31% of those aged 18-to-34.”

More than half of Canadians (52%, +6) describe their own personal finances as “very good” or “good” right now—a proportion that rises to 58% among those aged 55 and over, 54% in Quebec and 53% in Ontario.

Practically half of Canadians (48%, +15) have worried “frequently” or “occasionally” in the past couple of months about their employer running into serious financial trouble.

Similar proportions of Canadians have also experienced concerns about being able to pay mortgage or rent (47%, +5), the value of their investments (47%, -5), unemployment affecting their household (45%, +3) and the safety of their savings (43%, -8).

Practically four-in-five Canadians expect higher prices for a week’s worth of groceries (78%, +2) and gasoline (78%, +1) in the next six months. Majorities also believe they will have to pay more for a new car (71%, +3), a new television set (61%, +8) and real estate (57%, -8).

More than two-in-five Canadians (45%, +4) trust federal leader of the opposition Pierre Poilievre to do the right thing to help the economy. The numbers are lower for both Prime Minister Justin Trudeau (39%, +3) and Governor of the Bank of Canada Tiff Macklem (also 39%, +4).

Poilievre’s rating as an economic manager is highest in Saskatchewan and Manitoba (50%), followed by Alberta (49%), Atlantic Canada (48%), Ontario (47%), Quebec (40%) and British Columbia (also 40%).

Trudeau’s numbers are better in Quebec (44%) and Ontario (43%), but drop in British Columbia (38%), Saskatchewan and Manitoba (35%), Atlantic Canada (33%) and Alberta (30%).

Find our data tables here and download the press release here.

Litterers, Careless Pet Owners Cause Anger in Canada and the U.S.

February 6, 2025February 6, 2025By Mario Canseco

Americans are decidedly more upset over issues related to bicycles, while Canadians are more irritated by smokers.

Vancouver, BC [February 6, 2025] – While most Canadians and Americans believe the residents of their municipalities and cities follow existing laws and by-laws, specific actions are bound to infuriate them, a new two-country Research Co. poll has found.

In the online survey of representative national samples, more than seven-in-ten Canadians say five behaviours make them “very upset” or “moderately upset”: not picking up dog waste (84%), using a hand-held cell phone when driving (81%), littering (79%), throwing cigarette butts on the ground (78%), parking in a handicapped spot without a decal (74%) and speeding on a municipal road or street (71%).

About two thirds of Canadians are irritated when they see people not wearing a seatbelt when driving a car or riding in a car (69%) or when they see an individual smoking in a patio, or near doorways, open windows, or air intakes (65%).

Fewer than two in five Canadians become upset by five other behaviours: people riding bicycles without a helmet (39%), riding bicycles on the sidewalk (37%), watering the lawn outside permitted hours (37%), downloading or streaming copyrighted material for free (33%) and jaywalking (31%).

In the United States, more than seven in ten Americans become irritated when they witness four behaviours: littering (79%), not picking up dog waste (77%), parking in a handicapped spot without a decal (73%) and using a hand-held cell phone when driving (71%).

Majorities of Americans also become upset when they see a driver speeding on a municipal road or street (66%), a person throwing cigarette butts on the ground (65%) or someone not wearing a seatbelt when driving a car or riding in a car (57%).

Fewer than half of Americans are irritated after witnessing people smoking in a patio, or near doorways, open windows, or air intakes (48%), riding bicycles without a helmet (29%), riding bicycles on the sidewalk (27%), watering the lawn outside permitted hours (25%), downloading or streaming copyrighted material for free (34%) and jaywalking (27%).

“Americans are not as upset as Canadians when witnessing smokers lighting up too close to non-smokers or discarding their cigarettes anywhere they please,” says Mario Canseco, President of Research Co. “Conversely, Canadians are significantly angrier than Americans when cyclists ride without proper head protection.”

More than seven-in-ten Canadians (73%) and Americans (76%) believe most of their city’s residents law-abiding.

More than four-in-five British Columbians (83%) say most residents of their municipality follow the law. The proportions are lower in Saskatchewan and Manitoba (76%), Ontario (75%), Atlantic Canada (also 75%), Alberta (67%) and Quebec (65%).

In the United States, almost four-in-five residents of the West (79%) think most residents of their city are law-abiding. The proportions drop the Midwest (75%), the South (73%) and the Northeast (71%).

Methodology: Results are based on an online study conducted from January 22 to January 24, 2025, among 1,000 adults in Canada and 1,001 adults in the United States. The data has been statistically weighted according to census figures for age, gender and region in each country. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty, in each country.

Find our data tables for Canada here, data tables for the United States here and download the press release here.

Canadians Ready to Boycott American Brands Over Trump Tariffs

February 3, 2025February 3, 2025By Mario Canseco

At least three-in-four want Canada to enhance trade with other partners around the world.

Vancouver, BC [February 3, 2025] – Many Canadians are willing to modify their consumer habits after U.S. President Donald Trump announced the implementation of a 25% tariff on Imports from Canada (and 10% on Canadian Energy), a new Research Co. poll has found.

In the online survey of a representative national sample, more than three-in-five Canadians (63%) say they will avoid purchasing goods originated from the United States, if a non-American alternative is available.

Just over two-in-five Canadians (41%) plan to avoid American restaurant franchises in Canada, while 31% would avoid American entertainment options and 26% intend to cancel a planned trip to the United States.

More than four-in-five Canadians (87%) have followed news related to the tariffs “very closely” or “moderately closely”.

More than half of Canadians (54%) approve of the performance of Prime Minister Justin Trudeau to deal with the tariffs implemented by the United States, while 47% feel the same way about Official Opposition leader Pierre Poilievre.

Just over three-in-five Canadians (61%) are satisfied with the way their provincial premier has managed the issue of tariffs, while 43% are content with the performance of their provincial opposition leader on this file.

In Canada’s four most populous provinces, the actions of the premier find a higher rating in British Columbia (67%), followed by Ontario (64%), Quebec (58%) and Alberta (54%). Among provincial opposition leaders, the results are best in Ontario (47%), followed by Alberta (44%), Quebec (also 44%) and British Columbia (37%).

Practically half of Canadians (49%) believe a Conservative federal government would be better positioned at this point to deal with the tariffs implemented by the United States—a proportion that rises to 61% among those aged 18-to-34 and to 51% among those aged 35-to-54.

Residents of Alberta (59%) and Saskatchewan and Manitoba (55%) are more likely to say that the Conservatives would be better at managing the trade dispute than their counterparts in Ontario (50%), Atlantic Canada (48%), Quebec (46%) and British Columbia (42%).

Canadians are divided over what will transpire in the next six months, with 41% expecting the recently implemented tariffs on Canadian products to be rescinded by the American government, and 34% foreseeing their expansion.

When asked about specific options for Canada, at least three-in-four Canadians are in favour of enhancing trade with Australia and New Zealand (78%), the European Union (EU) (77%), Japan (75%) and Mexico (also 75%).

Almost two thirds of Canadians (64%) would consider requesting an independent dispute settlement panel under the terms of the Canada–United States–Mexico Agreement (CUSMA). This idea is backed by majorities of Canadians who voted for the Liberal Party (74%), the New Democratic Party (NDP) (67%) and the Conservative Party (62%) in the 2021 federal election.

Only 22% of Canadians would consider initiating a formal process for Canada to become an American state, while 71% reject this notion.

“More than a third of Canadians aged 18-to-34 (35%) are open to discussing the eventual addition of Canada into the United States,” says Mario Canseco, President of Research Co. “The proportions are lower among those aged 35-to-54 (25%) and those aged 55 and over (8%).”

Methodology: Results are based on an online survey conducted on February 2, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty, in each country.

Find our data tables here and download the press release here.

Young Canadians Are Ready for Biometrics Payments

January 29, 2025January 28, 2025By Mario Canseco

While 57% of Canadians aged 18-to-34 would welcome this option, only 30% of those aged 55 and over concur.

Vancouver, BC [January 29, 2025] – The way Canadians pay for things has not changed much over the past year and a half, and the country’s youngest adults remain supportive of the use of biometrics to make purchases, a new Research Co. poll has found.

The online survey of a representative national sample asked Canadians about the way they bought things over the past month.

More than a third of financial transactions in Canada (37%, -3 since a similar Research Co. survey conducted in August 2023) involved a credit card, while just under three-in-ten (29%, +1) required a debit card.

Fewer financial transactions were completed with cash (18%, =), a smartphone (7%, =), an e-transfer (7%, +1) or a cheque (2%, =).

“Almost half of all purchases made by Canadians aged 55 and over (46%) entailed a credit card,” says Mario Canseco, President of Research Co. “The share is lower among Canadians aged 35-to-54 (37%) and aged 18-to-34 (29%).”

More than one-in-ten transactions made by Canadians aged 18-to-34 (11%) entailed the use of a smartphone. The proportions are lower among Canadians aged 35-to-54 (7%) and aged 55 and over (2%).

More than two thirds of Canadians (67%, +4) recall a moment in the past month when they did not have any paper money with them and had to buy something worth less than $10 with their credit or debit card.

Ontario (70%) and Quebec (69%) boast the largest proportions of residents who used a credit or debit card for a small purchase in the past month. The numbers are lower in British Columbia (67%), Alberta (also 67%), Saskatchewan and Manitoba (61%) and Atlantic Canada (58%).

As was the case last year, Canadians are divided on the issue of biometrics payments. Almost half (46%, +2) say they would like to see people relying on fingerprints, palm recognition or iris scans to buy things in their lifetime.

An almost exact proportion of Canadians (45%, =) say they would not like to see body measurements and calculations being used to make purchases, while 10% (-1) are not sure

Support for the eventual implementation of biometrics payments is highest among Canadians aged 18-to-34 (54%, +3), followed by those aged 35-to-54 (48%, +4) and those aged 55 and over (30%, -1).

About one-in-five Canadians (21%, -2) expect to be able to pay through fingerprints, palm recognition or iris scans in the next five years, while three-in-ten (30%, -3) think this will happen in the next 10 years.

Methodology: Results are based on an online survey conducted from January 3 to January 5, 2025, among a representative sample of 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Negative Views on Illegal Immigration Increase in United States

January 27, 2025January 26, 2025By Mario Canseco

The perception of illegal immigrants “taking jobs away from American workers” has increased by 12 points since 2020.

Vancouver, BC [January 27, 2025] – Practically half of Americans hold unfavourable views on immigration, and a majority believe illegal immigrants are detrimental to American workers, a new Research Co. poll has found.

In the online survey of a representative national sample, almost half of Americans (49%) think immigration is having a mostly negative effect in the United States, up 13 points since a similar Research Co. poll conducted in December 2020.

Americans aged 18-to-34 are more likely to hold unfavourable views on the effect of immigration (50%) than their counterparts aged 35-to-54 (42%) and aged 55 and over (26%).

One-in-four Americans (25%, +1) think the number of legal immigrants who are allowed to relocate in the United States should increase, while three-in-ten (30%, +1) would prefer to see a decrease and 37% (-5) want the number to remain the same.

More than half of Americans (52%, +12) say the illegal immigrants in the United States take jobs away from American workers, while fewer than two-in-five (38%, -8) say they are employed in jobs that American workers do not want.

“Just over three-in-four Republicans (75%) and more than half of Independents (51%) believe illegal immigrants in the United States take jobs away from American workers,” says Mario Canseco, President of Research Co. “Only 32% of Democrats share this view.”

Just over three-in-ten Americans (31%, +8) think the illegal immigrants who are currently working in the United States should be required to leave their jobs and be deported. One-in-five (21%, +2) would allow illegal immigrants to work on a temporary basis, but without a “path to citizenship”.

The proportion of Americans who would allow illegal immigrants to stay in the United States and eventually apply for citizenship fell from 49% in December 2020 to 38% in January 2025.

Most Democrats (56%) prefer the “path to citizenship” route to handle illegal immigration, while most Republicans (51%) are supportive of deportation. Independents are evenly split when assessing these options (34% for each).

Americans of Latino/Hispanic descent and African Americans are more likely to support a “path to citizenship” for illegal immigrants (50% and 47% respectively) than White Americans (34%).

Deportation is the desired course of action for Americans who get their news on a local network (41%) or on Fox News (35%). Those who watch CNN or MSNBC/CNBC are more likely to express support for the “path to citizenship” (47% and 55% respectively).

President Donald Trump begins is second term in office with an approval rating of 50%. Trump’s numbers are particularly high among Republicans (85%), Fox News watchers (67%), Americans aged 18-to-34 (60%) and White Americans (58%).

Methodology: Results are based on an online study conducted from January 22 to January 24, 2025, among 1,001 adults in the United States. The data has been statistically weighted according to U.S. census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and here, and download the press release here.

One-in-Four British Columbians Say They Are “Canadians Second”

January 22, 2025January 22, 2025By Mario Canseco

More than a third of respondents aged 18-to-34 think the province would be better off as its own country,

Vancouver, BC [January 22, 2025] – British Columbia’s youngest adults are more likely to look favourably at the concept of sovereignty, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 28% of British Columbians (+8 since a similar Research Co. poll conducted in August 2023) think the province would be better off as its own country, while 60% (-12) disagree and 12% (+3) are not sure.

While only 16% of British Columbians aged 55 and over think the province would be better off as its own country, the proportion rises to 34% among those aged 35-to-54 and to 37% among those aged 18-to-34.

“British Columbians who voted for either the BC Conservatives or the BC Greens in last year’s provincial election are more likely to hold favourable views on sovereignty (36% and 34% respectively),” says Mario Canseco, President of Research Co. “Only 23% of those who cast ballots for the BC New Democratic Party (NDP) share this view.”

More than seven-in-ten British Columbians (71%, -2) think they will stay in the province for the rest of their lives. Among those aged 18-to-34, the proportion is lower (60%, +1).

More than three-in-five British Columbians (62%, =) consider themselves “Canadians first, British Columbians second”, while 25% (+4) say they are “British Columbians first, Canadians second.”

Residents of Northern BC are more likely to say they are “British Columbians first, Canadians second” (34%) than their counterparts in Metro Vancouver (25%), Vancouver Island (also 25%), Southern BC (23%) and the Fraser Valley (18%).

Practically four-in-five British Columbians (79%, -1) say they are very proud of the province that they live in, while more than three-in-five (64%, +7) believe their views are different from the rest of Canada.

Three-in-five British Columbians (60%, +2) believe the province’s residents have more in common with the people of Seattle and Portland than with those in Toronto or Montreal.

When asked to select the best premier the province has had since August 1986, one-in-four British Columbians (25%, -5) choose John Horgan. Gordon Campbell is second on the list with 11% (+3), followed by Christy Clark (7%, =), David Eby (also 7%, +3) and Mike Harcourt (6%, =).

Just under one-in-four British Columbians (23%, +4) pick Christy Clark as the worst recent premier of the province, followed by Campbell (11%, -2), Eby (9%, +5), Bill Vander Zalm (7%, =) and Glen Clark (7%, -1).

More than half of British Columbians (52%) say they would not have liked to see Christy Clark as leader of the Liberal Party of Canada—including 61% of BC NDP voters and 51% of BC Conservative voters in last year’s provincial election.

Just over one-in-four British Columbians (26%) say they would consider voting for the federal Liberals with Clark as leader, while a majority (58%) would not.

This survey was conducted before Clark announced on social media that she would not pursue the leadership of the Liberal Party of Canada at this time.

Methodology: Results are based on an online survey conducted from January 10 to January 12, 2025, among a representative sample of 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Think Trump Will Have Negative Impact on the World

January 15, 2025January 22, 2025By Mario Canseco

Almost half think a Conservative federal government is preferable to properly deal with the effects of the Donald Trump presidency.

Vancouver, BC [January 15, 2025] – Most Canadians have unfavourable expectations when pondering the second presidential term of Donald Trump in the United States, a new Research Co. poll has found.

In the online survey of a representative national sample, more than half of Canadians believe Trump’s tenure as president will be negative for the world (59%), Canada (also 59%) and their province (56%).

Slightly larger proportions of Canadians also believe Trump’s term at the White House will be negative for the state of political correctness in the world (60%) and the fight against climate change (63%).

“More than a third of Canadian men (38%) think having Donald Trump as president in the United States will be positive for Canada,” says Mario Canseco, President of Research Co. “The proportion of Canadian women who feel the same way is decidedly lower (26%).”

Majorities of Canadians aged 55 and over (75%) and aged 35-to-54 (56%) believe Trump’s term will be negative for Canada. Among Canadians aged 18-to-34, the proportion drops to 47%.

Just over half of Canadians (51%) think having Joe Biden as President of the United States since January 2021 has been “very good” or “good” for Canada. Conversely, 54% look back at Trump’s first term—from January 2017 to January 2021—and say he was “bad” or “very bad”.

When asked to rely on one of eight emotions to describe their feelings about Trump taking office as President of the United States this month, almost one-in-four Canadians (23%) outline “disgust”, while just under one-in-five (19%) express “fear”.

Other emotions used by Canadians to describe the inauguration of the next American president are “surprise” (12%), “trust” (9%), “joy” (8%), “anticipation” (8%), “sadness” (6%) and “anger” (5%).

Almost half of Canadians (46%) think a Conservative federal government would be better to properly deal with the effects of a Trump presidency, while 31% would rather have a Liberal federal government.

More than half of Albertans (55%) prefer a federal Conservative government to handle Trump. Pluralities across all other regions feel the same way, including Saskatchewan and Manitoba (49%), Ontario (also 49%), Atlantic Canada (44%), British Columbia (42%) and Quebec (41%).

More than one-in-ten Canadians (11%) say they have avoided American restaurant franchises in Canada as a result of Trump’s election. Slightly more Canadians say they have cancelled a planned trip to the United States (13%) or avoided purchasing goods originated from the United States, if a non-American alternative was available (16%).

Find our data tables here and download the press release here.

Conservatives Rise in Canada on Eve of Trudeau’s Resignation

January 7, 2025January 22, 2025By Mario Canseco

Majorities of voters across all regions—with the exception of Quebec—would support the opposition party in an election.

Vancouver, BC [January 7, 2025] – The federal Conservative Party amassed a sizeable lead over the governing Liberal Party in Canada, on the weekend prior to Justin Trudeau’s announced resignation as prime minister, a new Research Co. poll has found.

In the online survey of a representative national sample, 47% of decided voters in Canada would support the Conservative candidate in their riding if an election took place tomorrow, up seven points since a similar Research Co. poll conducted in August 2024.

The governing Liberal Party is a distant second with 21% (-4), followed by the New Democratic Party (NDP) with 15% (-2), the Bloc Québécois with 10% (+1), the Green Party with 3% (-3) and the People’s Party with 2% (=).

The Conservatives are the most popular party for decided voters in Atlantic Canada (58%, +7), Saskatchewan and Manitoba (57%, +17) Alberta (56%, +1), British Columbia (54%, +4), and Ontario (51%, +12). In Quebec, the Bloc is first (37%, +4), followed by the Conservatives (29%, +8) and the Liberals (21%, -7).

Almost three-in-ten Canadians (29%, -3) say housing, homelessness and poverty is the most important concern facing the country, followed by the economy and jobs (22%, -3), health care (16%, +1), immigration (13%, +3) and the environment (6%, =).

As was the case in August 2024, Official Opposition and Conservative leader Pierre Poilievre has the highest approval rating among all federal leaders (52%, =). The numbers are lower for NDP leader Jagmeet Singh (39%, -3), Prime Minister and Liberal leader Trudeau (34%, =), Green leader Elizabeth May (32%, -3), Bloc leader Yves-François Blanchet (27%, +2) and People’s Party leader Maxime Bernier (23%, -3).

On the “Best Prime Minister” question, Poilievre is first with 39% (+2), followed by Trudeau (21%, -1) and Singh (12%, -2).

A majority of Canadians (55%, +1) say they would be comfortable with Poilievre being in charge of Canada’s economy. Just over a third (34%, =) are currently comfortable with Trudeau in this position.

The survey re-asked some questions posed to Canadians in October 2023 about possible cooperation between the Liberals and the New Democrats.

Just over two-in-five Canadians (41%, -7) would welcome a formal agreement where the Liberal Party and the NDP share power in a coalition government. Fewer are in favour of two other ideas: an agreement to only run candidates from one of the two parties in every riding in Canada in the next federal election (34%, -1) or a full merger between the two parties (33%, -3).

When Canadians ponder a vote with a merged Liberal-NDP party, the Conservatives remain ahead in scenarios with Trudeau (48% to 31%) or Singh (46% to 34%) as leaders of the new political organization.

Find our data tables here and download the press release here.

Career is Becoming a Priority for Canadians and Americans

January 6, 2025January 5, 2025By Mario Canseco

While 54% of Americans say country is “very important” to them personally, only 47% of Canadians concur.

Vancouver, BC [January 6, 2025] – The perceptions of Canadians and Americans on specific features of life have shifted over the past couple of years, a new two-country Research Co. poll has found.

In the online survey of representative national samples, 76% of Canadians and 74% of Americans say family is “very important” to them personally. This represents a three-point increase in Canada since 2023 and a three-point drop in the United States since 2022.

More than half of Canadians (51%, +2) say friends are “very important” to them. The proportions are lower for country (47%, +2), career (38%, +6), religion (26%, +1) and affluence (15%, +2).

In the United States, majorities of residents consider friends (56%, +1) and country (54%, +3) as “very important”. Fewer Americans feel the same way about career (41%, +1), religion (40%, +2) and affluence (21%, +9).

Just over two-in-five Americans aged 55 and over (43%) say religion is “very important” to them. The numbers are significantly lower among Canadians aged 55 and over (22%).

“In 2020 and 2021, only 29% of Canadians said career was very important to them,” says Mario Canseco, President of Research Co. “The proportion in 2024 is nine points higher.”

Fewer than three-in-five Canadians (57%, +2) describe themselves as “very spiritual” or “moderately spiritual.” In the United States, seven-in-ten residents (70%, +3) feel this way.

More than half of Canadians (51%, +2) and almost two thirds of Americans (65%, +2) describe their religious faith as Christian. Just under a third of Canadians (32%, -2) and fewer than one-in-four Americans (23%, -2) say they are atheist, agnostic or have no religious faith.

The Canadian province with the largest proportion of atheist, agnostic or non-religious residents is British Columbia (45%, +4). In the United States, residents of the Midwest are more likely to not have a specific religious faith (31%, +4) than their counterparts in the remaining census regions.

Just over one third of Canadians (34%, +4) say they never attend religious gatherings, while 23% (+1) go to a church, temple or synagogue at least once a week.

In the United States, almost a third of Americans (32%, +9) go to a church, temple or synagogue at least once a week, while more than one-in-four (27%, =) never do.

Methodology: Results are based on an online survey conducted from November 8 to November 10, 2024, among 1,000 adults in Canada and 1,001 adults in the United States. The data has been statistically weighted according to Canadian census figures for age, gender and region in each country. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20, for each country.

Find our data tables for Canada here, data tables for the United States here and download the press release here.

One-in-Four Canadians Flirt with Province Joining the USA

December 20, 2024January 8, 2025By Mario Canseco

More than three-in-ten Canadians think their province would be better off with a different Prime Minister in Ottawa.

Vancouver, BC [December 20, 2024] – The proportion of Canadians who believe their province would benefit from becoming an American state has increased over the past year, a new Research Co. poll has found.

In the online survey of a representative national sample, just over one-in-four Canadians (26%) think their province would be better off joining the U.S. and becoming an American state, up eight points since a similar Research Co. poll conducted in October 2023.

The notion of a province benefitting from becoming the 51st State resonates most in Alberta (30%), followed by Saskatchewan and Manitoba (29%), Ontario (also 29%), Quebec (24%), Atlantic Canada (24%) and British Columbia (18%).

“The appeal of a province joining the United States varies greatly by age,” says Mario Canseco, President of Research Co. “While only 10% of Canadians aged 55 and over perceive benefits, the proportion rises to 27% among those aged 35-to-54 and to 40% among those aged 18-to-34.”

Just over three-in-ten Canadians (31%, +7) believe their province would be better off as its own country. More than a third of residents of Alberta (38%) and Quebec (35%) share this view.

The survey outlines a significant level of animosity towards the federal and provincial heads of government across the country. More than three-in-five Canadians (61%, +9) believe their province would be better off with a different Prime Minister in Ottawa.

Two thirds of Albertans (67%) and Ontarians (66%) think their province would benefit from having someone other than Justin Trudeau in charge of the federal government. Majorities of residents of Atlantic Canada (64%), Saskatchewan and Manitoba (58%), British Columbia (57%) and Quebec (53%) concur.

Canadians aged 35-to-54 are more likely to think that their province would benefit from a change in Ottawa (65%) than their counterparts aged 18-to-34 (62%) and those aged 55 and over (56%).

Most Canadians (57%) think their province would be better off with a different premier in charge. This sentiment is more prevalent in Ontario (65%), Alberta (64%) and Quebec (57%). Fewer residents of Saskatchewan and Manitoba (51%), Atlantic Canada (48%) and British Columbia (47%) feel the same way.

Methodology: Results are based on an online study conducted from December 13 to December 15, 2024, among 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

Majority of Canadians Expect Fun, Not Stressful, Holiday Season

December 18, 2024December 17, 2024By Mario Canseco

There is no clear consensus about the proper age to disclose “the truth” about Santa Claus to children.

Vancouver, BC [December 18, 2024] – The proportion of Canadians who foresee a tense holiday season increased since last year, even as more than half predict a relatively carefree time in the next few weeks, a new Research Co. poll has found.

In the online survey of a representative national sample, 53% of Canadians expect the current holiday season to be “more fun than stressful” (-3 since a similar Research Co. poll conducted in December 2023), while 31% (+4) believe it will be “more stressful than fun.”

“About a third of Canadians aged 18-to-34 and aged 35-to-54 (both at 34%) think the holiday season will be stressful,” says Mario Canseco, President of Research Co. “Only 27% of Canadians aged 55 and over share this view.”

“Merry Christmas” remains the preferred greeting for Canadians (62%, +1), while just under one-in-four (24%, +3) like “Happy Holidays” and 14% (-2) are not sure or do not care either way.

More than two thirds of Atlantic Canadians (73%) and Albertans (67%) choose “Merry Christmas” as their greeting. The proportions are lower in Ontario (64%), Saskatchewan and Manitoba (63%), British Columbia (62%) and Quebec (52%).

Three staples of the holiday season remain popular across the country. At least three-in-five Canadians say they like turkey (85%, +2), cranberry sauce (68%, +3) and Brussels sprouts (60%, =).

The rating is lower for egg nog (59%, +3), fruit cake (58%, =), mince pies (49%, -1), plum pudding (47%, =) and mulled wine (40%, +3).

Quebec remains the province with the smallest proportion of residents who like egg nog (49%). The numbers are higher in Ontario (63%), Saskatchewan and Manitoba (also 63%), Atlantic Canada (also 63%), British Columbia (59%) and Alberta (55%).

Respondents to this survey were also asked how old they were when they learned “the truth” about Santa Claus. More than half of Canadians (56%) say they found out at age 9 or younger, while fewer than three-in-ten (28%) realized at age 10 or older.

Just over a third of Canadians aged 18-to-34 (34%) found out “the truth” about Santa Claus after their 10th birthday. The proportions are lower among their counterparts aged 35-to-54 (30%) and aged 55 and over (20%).

Half of Canadians (50%) think the appropriate age for children to be told “the truth” about Santa Claus is age 9 or younger, while more than a third (36%) believe this should happen at age 10 or older.

Almost half of Atlantic Canadians (48%) think “the truth” about Santa Claus should be discussed with children after they turn 10. The proportions are lower in Ontario (42%), Alberta (40%), British Columbia (35%), Saskatchewan and Manitoba (34%) and Quebec (24%).

Just over seven-in-ten Canadians (71%) say they are satisfied with the way their parents and/or caregivers handled conversations about “the truth” about Santa Claus, while 15% are dissatisfied.

The level of dissatisfaction with these conversations is highest among Canadians aged 18-to-34 (20%), Canadians of South Asian descent (19%), Ontarians (18%), Conservative Party voters in the 2021 federal election (16%) and Canadians in the highest. Income bracket (also 16%).

Methodology: Results are based on an online survey conducted from December 5 to December 7, 2024, among a representative sample of 1,004 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

British Columbians Would Lower Speed Limit on Residential Streets

December 13, 2024December 12, 2024By Mario Canseco

The use of speed-on-green intersection cameras is endorsed by more than seven-in-ten of the province’s residents.

Vancouver, BC [December 13, 2024] – More than three-in-five British Columbians would personally like to see the speed limit reduced to 30 km/h on all residential streets in their own municipality, while keeping the speed limit on arterial and collector roads at 50 km/h, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 63% of British Columbians are in favour of this directive, up two points since a similar Research Co. survey conducted in November 2023.

Support for reducing the speed limit to 30 km/h on all residential streets, while keeping the speed limit on arterial and collector roads at 50 km/h, is highest in Metro Vancouver (65%), followed by the Fraser Valley (62%), Northern BC (61%), Vancouver Island (59%) and Southern BC (58%).

In 2019, Vancouver City Council unanimously passed a motion to establish a pilot project to reduce the speed limit to 30 km/h on select residential streets in the city. The pilot project was first implemented in the Grandview-Woodland neighbourhood.

Just over two thirds of British Columbians (67%, -2) believe the pilot project in Vancouver is a “very good” or “good” idea—including 70% of Metro Vancouverites and 69% of residents of Southern BC.

Two-in-five British Columbians (40%, -3) see a car that they perceive is circulating above the speed limit of 50 km/h on the street where they live “at least once a day”, while 30% (+2) experience this “a few times a week”.

The survey also asked British Columbians about automated speed enforcement, which works by using cameras or sensors to pick up a vehicle speeding. A ticket is then issued to the owner of the vehicle. Driver’s license points are not issued as the driver of the vehicle cannot be identified.

More than seven-in-ten British Columbians approve of three kinds of automated speed enforcement: speed-on-green intersection cameras, or red light cameras that also capture vehicles that are speeding through intersections (72%, =), fixed speed cameras, which stay in one location and measure speed as a vehicle passes (71%, -2), and point-to-point enforcement, which uses cameras at two or more distant points on a road to issue tickets to vehicles whose average speed over the distance was excessive (also 71%, +14).

“The use of speed-on-green cameras, which is currently in place in British Columbia, remains popular across the province,” says Mario Canseco, President of Research Co. “Majorities of residents aged 18-to-34 (72%), aged 35-to-54 (also 72%) and aged 55 and over (also 72%) are in favour of this type of automated speed enforcement.”

More than three-in-five British Columbians approve of one other kind of automated speed enforcement: mobile speed cameras, which can be moved from place to place (64%, =).

Methodology: Results are based on an online survey conducted from November 27 to November 29, 2024, among a representative sample of 801 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Almost Half in Canada and USA See Trump Followers as “Cult”

December 4, 2024December 4, 2024By Mario Canseco

Residents of both countries are less critical when assessing people who refuse to be vaccinated against COVID-19.

Vancouver, BC [December 4, 2024] – A significant proportion of Canadians and Americans hold a particularly negative view of followers of Donald Trump and the Republican Party, a new two-country Research Co. poll has found.

In the online survey of representative national samples, respondents in Canada and the United States were asked if it is far or unfair to refer to followers of specific people, parties and ideas as a cult.

A cult is often defined as a group which is typically led by a charismatic leader, who tightly controls its members, requiring unwavering devotion to a set of beliefs and practices which are considered outside the norms of society.

Almost half of Canadians (47%) and Americans (46%) think it is fair to refer to followers of the Republican Party and Donald Trump as a cult.

Half of Canadians aged 55 and over (50%) can describe followers of Trump and the Republicans as a cult. The numbers are lower among their counterparts aged 35-to-54 (42%) and aged 18-to-34 (48%).

In the United States, respondents aged 55 and over are less likely to believe it is warranted for followers of Trump and the Republicans to be thought of as a cult (42%) than their counterparts aged 18-to-34 (48%) and aged 35-to-54 (49%).

“Americans who describe themselves as Democrats (76%) and Canadians who voted for the Liberal Party or the New Democratic Paty (NDP) in 2021 (63% and 54% respectively) think it is fair to refer to followers of Trump and the Republicans as a cult,” says Mario Canseco, President of Research Co. “The proportions are lower among Republicans in the United States (41%) and Conservatives in Canada (40%).”

At least two-in-five Canadians (40%) and Americans (42%) think it is warranted to refer to people who participated in the protests and blockades against restrictions and mandates related to the COVID-19 pandemic as a cult. Slightly smaller proportions of Canadians and Americans (36% and 39% respectively) feel the same way about people who refuse to be vaccinated against COVID-19.

While 37% of Americans believe it is fair to refer to followers of the Democratic Party and Kamala Harris in the United States as a cult, the proportion drops to 30% in Canada. The results are similar for followers of Robert Kennedy Jr. in the United States (38% in the United States and 29% in Canada).

In Canada, at least a third of respondents believe it is warranted to refer to followers of the Conservative Party and Pierre Poilievre (35%) and followers of the Liberal Party and Justin Trudeau (33%) as cults, The proportions are lower for followers of the New Democratic Party (NDP) and Jagmeet Singh (31%), followers of the People’s Party and Maxime Bernier (also 31%) and followers of the Green Party and Elizabeth May in Canada (26%).

Find our data tables for Canada here, data tables for the United States here and download the press release here.

Most British Columbians Targeted by “Phishing” Scams

November 27, 2024November 26, 2024By Mario Canseco

Compared to 2022, fewer of the province’s residents say their computer became infected with a virus while they were online.

Vancouver, BC [November 27, 2024] – More than three-in-five British Columbians recall receiving an email where somebody attempted to acquire personal information by masquerading as a trustworthy entity, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 61% of British Columbians say they have received a “phishing” email, down two points since a similar Research Co. poll conducted in April 2022.

More than half of British Columbians (54%, -4) received an email offering them money for their help and assistance, in what is usually referred to as the “Nigerian scam.”

Fewer of the province’s residents say their computer became infected with a virus while they were browsing the Internet (25%, -6), or endured hackers accessing their social media platform (15%, -1) or email address (15%, =).

More than three-in-four British Columbians participate in five activities online at least a few times per month: visiting websites or blogs (87%, -2), accessing banking information (also 87%, =), looking for deals on websites (78%, -3), using an instant messaging service (80%, +1) and looking for directions and/or maps to get to a destination (76%, +3).

Fewer British Columbians purchase goods from a website (59%, -1), post on social media (53%, -4), upload pictures or videos to the Internet (48%, -5) or use the Internet to place telephone calls (39%, =) at least a few times per month.

Roughly half of British Columbians have worried “frequently” or “occasionally” about having their personal information stolen over the Internet (50%, -1), computers and technology being used to invade their privacy (49%, -2) and somebody hacking into their own computer or smartphone (47%, +1).

Just over half of British Columbians (53%, -3) say they are “very” or “moderately” comfortable commenting on an online forum that requires an email address.

The level of comfort is significantly higher for other online activities, including making charitable donations (70%, -3), accessing banking information (86%, -1), shopping (86%, -3) and sending emails (90%, -4).

“Only 29% of British Columbians aged 55 and over are very comfortable shopping online,” says Mario Canseco, President of Research Co. “The proportions are higher among their counterparts aged 35-to-54 (47%) and aged 18-to-34 (50%).”

More than half of British Columbians (57%, -5) have typed their name on Google to see what has been posted about them online.

Among the province’s residents who googled themselves, 57% (-4) claim that the information that came up was “accurate”, while 13% (+1) think it was “inaccurate”. Three-in-ten of these residents (30%, +3) did not find information about themselves online.

Just over one-in-four British Columbians (26%, +4) only have one email address, while 41% (=) possess two and 33% (-4) have three or more.

Methodology: Results are based on an online survey conducted from November 15 to November 17, 2024, among a representative sample of 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians and Americans Clearly at Odds on Climate Change

November 20, 2024November 19, 2024By Mario Canseco

Residents of the United States are less likely to describe the current situation as a “major crisis” than their Canadian counterparts.

Vancouver, BC [November 20, 2024] – While just over three-in-five Canadians believe climate change is real and caused by human activity, the proportion of Americans who feel the same way has dwindled over the past two years, a new two-country Research Co. poll has found.

In the online survey of representative national samples, 61% of Canadians say climate change is a fact and is mostly caused by emissions from vehicles and industrial facilities, up one point since a similar Research Co. poll conducted in July 2023.

In the United States, just over half of residents (51%, -9 since a similar Research Co. survey conducted in August 2022) believe global warming is a fact and is mostly caused by emissions from vehicles and industrial facilities.

About a quarter of Americans and Canadians (27% and 25% respectively) think climate change is a fact and is mostly caused by natural changes, while smaller proportions (12% in the United States and 10% in Canada) say global warming is a theory that has not been proven.

More than three-in-five Canadians (63%, =) describe climate change as a “major crisis”, compared to 55% of Americans (-5).

Fewer respondents in the two countries refer to global warming as a “minor crisis” (23% in the United States and 24% in Canada) or “not a crisis at all” (13% in the United States, 9% in Canada).

Americans who voted for Republican Party presidential nominee Donald Trump in 2024 are significantly more likely to say climate change is “not a crisis at all” (25%) than those who cast ballots for Kamala Harris of the Democratic Party (3%).

In Canada, fewer than one-in-twenty Canadians who supported the Liberal Party or the New Democratic Party (NDP) in the 2021 federal election (4% and 3% respectively) think climate change is “not a crisis at all”. Among those who voted for Conservative Party candidates, the proportion rises to 21%.

Majorities of Canadians and Americans believe three entities should be doing more to deal with issues related to climate change that are happening or impacting people directly now: companies and corporations (71% in Canada and 63% in the United States), governments (64% in Canada and 62% in the United States) and individuals and consumers (55% in Canada and 58% in the United States).

The results are similar when Canadians and Americans are asked about issues related to climate change that may happen or impact people directly in the future. Majorities believe governments (69% in Canada and 63% in the United States), companies and corporations (68% in Canada and 63% in the United States) and consumers (57% in Canada and 58% in the United States) should be more active.

A final question asked Canadians and Americans about their willingness to pay higher taxes to adequately address seven issues.

More than half of Americans (55%) say they would be willing to pay higher taxes to deal with climate change. This includes three-in-four Democrats (76%), but significantly fewer Independents (45%) and Republicans (42%).

More than half of Americans expressed a willingness to pay higher taxes to adequately address schools (66%), homelessness (62%), floods (57%), forest fires (56%), housing improvements (54%) and transit improvements (51%).

In Canada, 55% of respondents are also willing to pay more to deal with global warming. More than three-in-four Canadians who voted for the Liberals or the NDP In 2021 (66% and 64% respectively) agree on this issue, but only 45% of Conservative supporters concur.

Compared to Americans, Canadians are more reticent about paying higher taxes to adequately address schools (56%), forest fires (54%), housing improvements (53%), homelessness (53%), floods (52%) and transit improvements (47%).

Find our data tables for Canada here, data tables for the United States here and download the press release here.

More Canadians Interested in Grey Cup Now Than in 2021

November 13, 2024November 26, 2024By Mario Canseco

The proportion of Canadians who consider themselves fans of the NBA rose by seven points since 2021.

Vancouver, BC [November 13, 2024] – A larger proportion of Canadians intend to watch the Canadian Football League (CFL) championship game this weekend than three years ago, a new Research Co. poll has found.

In the online survey of a representative national sample, 44% of Canadians say they will “definitely” or “probably” watch the Grey Cup on November 17, up four points since a similar Research Co. poll conducted in November 2021.

More than half of Canadians (53%, +3) plan to watch the Super Bowl of the National Football League (NFL) in February—a proportion that rises to 59% among Canadians aged 18-to-34.

“The Grey Cup is particularly appealing to Canadians of South Asian (56%), Indigenous (45%) and European (43%) ancestry,” says Mario Canseco, President of Research Co. “Only 31% of Canadians of East Asian descent plan to watch the game.”

The results are different for the Super Bowl. At least half of Canadians whose origins are European (50%), East Asian (51%), Indigenous (63%) and South Asian (64%) plan to watch the contest next year.

Three-in-five Canadians (60%, +5) consider themselves fans of the National Hockey League (NHL). Fandom is lower for all the other leagues tested, including the NFL (39%, +3), the National Basketball Association (NBA) (38%, +7), the CFL (33%, +1), Major League Baseball (MLB) (also 33%, +2) and Major League Soccer (MLS) (26%, +4).

Roughly the same proportions of Canadians aged 18-to-34 (33%), aged 35-to-54 (31%) and aged 55 and over (34%) are fans of the CFL. In contrast, NFL fans in Canada are primarily aged 18-to-34 (43%) and aged 35-to-54 (41%).

More than two-in-five Canadian men consider themselves fans of the NHL (66%), the NBA (47%), the NFL (46%) and MLB (41%). The proportions are lower for the CFL (38%) and MLS (33%).

Among female respondents, the most popular leagues are the NHL (55%) and the NFL (31%). Fewer than three-in-ten Canadian women are fans of the NBA (29%), the CFL (27%), MLB (25%) and MLS (19%).

Just under one-in-four Canadians (24%, +5) have become more interested in the NHL over the past two years. The results are lower for the NFL (16%, +6), the NBA (15%, +3), MLS (14%, +6), the CFL (12%, +4) and MLB (also 12%, +4).

In 2021, the Edmonton CFL franchise changed its name from Eskimos to Elks. More than two-in-five Canadians (44%, -2) think the team made the correct decision, while 31% (+2) disagree.

In Alberta, almost half of residents (48%, +1) think Edmonton’s CFL franchise should have kept its previous name, while 41% (+1) are in favour of the change to Elks.

Methodology: Results are based on an online survey conducted from November 1 to November 3, 2024, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

Photo Credit: TorontoGuy79