Canada – Page 14 – Research Co.

Views on Pandemic Worsen Considerably Across Canada

December 17, 2021February 3, 2022By Mario Canseco

Only 47% of Canadians think the worst of COVID-19 is “behind us”, down 18 points since November.

Vancouver, BC [December 17, 2021] – Fewer than half of Canadians are optimistic about the future ramifications of the COVID-19 pandemic, a new Research Co. poll has found.

In the online survey of a representative national sample, 47% of Canadians say that the worst of the pandemic is “behind us”, down 18 points since a similar Research Co. poll conducted in November.

A third of Canadians (33%, +12) believe the worst of COVID-19 is “ahead of us”, while 20% (+5) are not sure.

“More than half of Canadians aged 18-to-34 (55%) and aged 35-to-54 (52%) believe that the pandemic will not worsen,” says Mario Canseco, President of Research Co. “Only 37% of those aged 55 and over feel the same way.”

Across the country, 85% of Canadians (=) consider COVID-19 as a real threat.There is little movement in the level of satisfaction that Canadians express when asked to rate the way their municipal (64%, +1), federal (63%, +1) and provincial governments (62%, +3) have dealt with the pandemic.

More than two thirds of residents of Quebec (72%, -4) and British Columbia (68%, +6) believe that their provincial administrations have handled COVID-19 well. The rating is stagnant in Ontario (56%, =). Alberta continues to hold the lowest numbers among the four most populous provinces, but saw its standing improve markedly, from 29% in December to 42% this month.

More than four-in-five Canadians (83%, +2) are in favour of requiring all customers or visitors entering an indoor premise to wear a mask or face covering while inside. Just over three-in-four Canadians (76%, +6) say they wear a mask every time they go out.

The notion of allowing K-12 students to go back to in-class learning is supported by 69% of Canadians (-5).

Sizeable proportions of Canadians continue to support the use of a “vaccine passport” for specific endeavours, including travel to other countries (73%, -1 since November), to go to the theatre or cinema (72%, +3), to go to live concerts (also 71%, +1), to go to live sporting events (also 71%, +1), to visit a gym or fitness facility (also 71%, +1), for travel to other Canadian provinces (also 71%, +1), to be able to work at an office (68%, +1) and for travel inside the same province (66%, +1).

Methodology:

Results are based on an online study conducted from December 8 to December 10, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Canadians Continue to Back Boycott of Beijing 2022 Winter Games

December 9, 2021December 8, 2021By Mario Canseco

Two thirds of Canadians (68%) say they refrain from buying products made in China at least some of the time.

Vancouver, BC [December 9, 2021] – More than half of Canadians think the country’s athletes should avoid taking part in the next edition of the Winter Olympics, a new Research Co. poll has found.

In the online survey of a representative national sample, 56% of Canadians think Canada should boycott the 2022 Winter Olympics in Beijing over China’s human rights record.

The level of support for a boycott of the 2022 Winter Olympics is exactly the same as it was in a survey conducted by Research Co. in August 2021.

“The idea of a Canadian boycott of the Beijing Winter Olympics is more attractive in Ontario (60%), British Columbia (59%) and Quebec (56%),” says Mario Canseco, President of Research Co. “The numbers are lower in Saskatchewan and Manitoba (51%), Atlantic Canada (50%) and Alberta (49%).”

Similar proportions of Canadians who voted for the Liberal Party (61%), the Conservative Party (59%) and the New Democratic Party (NDP) (58%) in this year’s federal election are in favour of a boycott of the 2022 Winter Olympics.

Seven-in-ten Canadians (70%) are worried about the health and safety of Canadian athletes who participate in the Beijing Winter Olympics, and 45% say they will make a conscious effort to refrain from watching the games.

Almost three-in-four Canadians (74%) believe athletes who want to protest China’s human rights record during the 2022 Winter Olympics should be able to do so, and a slightly smaller proportion (71%) think the International Olympic Committee (IOC) should not punish those who actually speak out.

Across the country, 52% of Canadians claim to check labels “all the time” or “most of the time” to see where the products they buy for the home or family were manufactured.

More than three-in-five Canadians say they never refrain from buying products made in Europe (68%), the United States (62%) and Mexico (56%), while just under half follow the same course of action for goods manufactured in Russia (49%) and India (48%).

Only 32% of Canadians say they never refrain from buying products manufactured in China, with two thirds of residents (68%) saying they avoid purchasing Chinese goods “all the time” (15%), “most of the time” (20%) or “some of the time” (33%).

Women (70%), British Columbians (71%) and Canadians aged 55 and over (75%) are more likely to avoid acquiring products manufactured in China at least “some of the time.”

Methodology:

Results are based on an online study conducted from December 4 to December 6, 2021, among a representative sample of 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Canadians Are More Interested in Super Bowl Than Grey Cup

December 7, 2021May 23, 2022By Mario Canseco

More than half of Canadians (55%) say they are fans of the National Hockey League (NHL).

Vancouver, BC [December 7, 2021] – Canadians are more likely to say that they plan to watch the final game of the National Football League (NFL) season than its equivalent for the Canadian Football League (CFL), a new Research Co. poll has found.

In the online survey of a representative national sample, 40% of Canadians say they will “definitely” or “probably” watch the Grey Cup on December 12, while a slight majority (52%) will not.

When Canadians are asked about the Super Bowl—which will take place on February 13, 2022—half (50%) say they intend to tune in while 44% say they will not.

“Canadians aged 55 and over are more likely to say they will watch the Grey Cup (45%) than their counterparts aged 35-to-54 (36%) and aged 18-to-34 (39%),” says Mario Canseco, President of Research Co. “The country’s youngest adults are more likely to say they will tune in to the Super Bowl (53%) than those who are middle aged (47%) or older (49%).”

In Saskatchewan and Manitoba, a majority of residents (55%) intend to watch the Grey Cup this Sunday. The proportion is lower in Alberta (43%), Quebec (41%), British Columbia (40%), Ontario (39%) and Atlantic Canada (26%).

A majority of Canadians (55%) say they consider themselves fans of the National Hockey League (NHL), up one point since a similar Research Co. poll conducted in September 2020.

More than a third of Canadians (36%, +5) are fans of the NFL. The numbers are lower for the CFL (32%, -1), the National Basketball Association (NBA) (31%, -6), Major League Baseball (MLB) (31%, -2) and Major League Soccer (22%, +1).

Over the past two years, about one-in-five Canadians (19%) say their interest in the NHL has increased. Fewer of the country’s residents report paying more attention to the NBA (12%), the NFL (10%), MLB (8%), the CFL (also 8%) and MLS (also 8%).

The Edmonton CFL franchise changed its name this year from Eskimos to Elks. Just under half of Canadians (46%) agree with this decision, while 28% disagree.

In Alberta, almost half of residents (47%) disagree with changing the name of Edmonton’s CFL franchise, while 40% agree with this modification.

In a survey conducted by Research Co. in September 2019, 60% of Canadians and 71% of Albertans thought the Edmonton Eskimos name was “acceptable” for the CFL franchise.

Methodology:

Results are based on an online study conducted from November 20 to November 22, 2021, among a representative sample of 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, 19 times out of 20..

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Confidence in Local Drivers Improving Across Canada

November 30, 2021September 5, 2022By Mario Canseco

The proportion of Canadians who say drivers are “worse” than five years ago has fallen from 50% in 2018 to 39% this year.

Vancouver, BC [November 30, 2021] – The proportion of Canadians who believe drivers in their city or town are getting worse has reached the lowest level recorded over the past four years, a new Research Co. poll has found.

In the online survey of a representative national sample, 30% of Canadians say drivers in their city or town are worse now than five years ago, while half (50%) report no change and 10% believe they are better.

“When we first asked this question in 2018, half of Canadians (50%) felt that drivers were worse than in the past,” says Mario Canseco, President of Research Co. “The proportion has fallen each year, to 47% in 2019, then to 39% in 2020 and now to 30% in 2021.”

At least a third of Canadians who reside in Saskatchewan and Manitoba (35%, -7), British Columbia (34%, -6) and Alberta (33%, -9) believe drivers in their city or town are worse now than five years ago. The proportion is lower among Canadians who live in Ontario (30%, -13), Atlantic Canada (25%, -14) and Quebec (24%, -8).

Canadians aged 55 and over are more critical of drivers in their city or town, with 36% believing that the situation is worse now than five years ago, compared to 32% among those aged 35-to-54 and 21% among those aged 18-to-34.

The survey also tracks the incidence of six specific occurrences on the country’s roads. A majority of Canadians (55%, +1) report seeing a driver not signalling before a turn over the past month, a proportion that climbs to 62% in Manitoba and Saskatchewan.

Almost two-in-five Canadians (38%, +2) witnessed a driver not stopping at an intersection and a third (32%, -1) saw a driver turning right or left from an incorrect lane, including 37% of British Columbians.

Fewer than three-in-ten Canadians (28%, +2) experienced a close call, or having to slam the brakes or steer violently to avoid a collision. In addition, 41% of Canadians (+3) say they saw a car taking up two or more spots at a parking lot, including a majority of Albertans (51%).

Just over half of Canadians (51%, -5) say that there are specific groups or people in their city or town who are worse drivers than others.

The top four responses among Canadians who blamed a specific group for bad driving behaviours are “young” (32%, -11), “elderly” (21%, -4), “Asian (16%, -1) and “immigrant” (6%, +1).

Methodology:

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Two Thirds of Canadians Endorse Vaccine Passports in Offices

November 19, 2021November 25, 2021By Mario Canseco

Only 9% of Canadians say they do not plan to get vaccinated against COVID-19, unchanged since September.

Vancouver, BC [November 19, 2021] – More Canadians are in favour of implementing “vaccine passports” in order to allow employees to return to the country’s workplaces, a new Research Co. poll has found.

In the online survey of a representative national sample, 67% of Canadians think it is a “good idea” to rely on COVID-19 “Proof of Vaccination” certificates for people to be able to work at an office.

“In May 2021, when we first asked about COVID-19 vaccine certificates, just over half of Canadians (52%) were in favour of their use in offices,” says Mario Canseco, President of Research Co. “Support grew to 63% in September 2021 and once again this month to 67%.”

Canadians aged 55 and over are more likely to welcome “vaccine passports” in the workplace (77%) than their counterparts aged 35-to-54 (66%) and aged 18-to-34 (59%).

Support for the use of COVID-19 “Proof of Vaccination” certificates is highest in Quebec (73%), followed by British Columbia (70%), Ontario (68%), Saskatchewan and Manitoba (also 68%), Alberta (64%) and Atlantic Canada (58%).

Just over four-in-five Canadians who voted for the Liberal Party in this year’s federal election (81%) are in favour of using “vaccine passports” in offices, along with 73% of those who supported the New Democratic Party (NDP), 64% of those who supported the Conservative Party and 58% of those who supported the Green Party. Only 19% of Canadians who voted for the People’s Party agree with this course of action.

More than two thirds of Canadians continue to endorse the use of “vaccine passports” for people to go to live concerts as spectators (70%, +2), to go to live sporting events as spectators (also 70%, +4), to visit a gym or fitness facility (also 70%, +3) and to go to the theatre or cinema (69%, +3).

Sizeable proportions of Canadians are also in favour of relying on “Proof of Vaccination” certificates for travel to other countries (74%, +1), for travel to other Canadian provinces (70%, +2) and for travel inside the same province (65%, +3).

Across the country, seven-in-ten Canadians (70%, -1) say they wear a mask every time the leave their home. As has been the case throughout the pandemic, women (74%) and Canadians aged 55 and over (81%) are more likely to be observing this guideline.

There is little movement on some of the habits that Canadians may have developed as a result of the pandemic. More than one-in-ten Canadians say they are losing their temper more than usual at home (15%, =), having a bath or shower less often (14%, +2), drinking more alcohol than usual at home (13%, =), not ordering food from restaurants at all because they fear infection (12%, -2) or brushing their teeth less often than before the pandemic (6%, -1).

More than one-in-five Canadians continue to clean the groceries they buy to prevent infection (23%, +2) and admit to overeating or eating more than usual at home (22%, -1).

Only 9% of Canadians (unchanged since September) say they do not plan to get inoculated against COVID-19, while 89% (+1) have already done so or intend to do so.

Methodology:

Results are based on an online study conducted from November 8 to November 10, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

COVID-19 Ratings Improve for Most Governments in Canada

November 15, 2021March 15, 2022By Mario Canseco

Almost two thirds of Canadians believe the worst of the pandemic is now behind us.

Vancouver, BC [November 15, 2021] – The views of Canadians on the way various levels of government have managed the COVID-19 pandemic are better now than they were two months ago, a new Research Co. poll has found.

In the online survey of a representative national sample, 62% of Canadians say they are satisfied with the way the federal government has dealt with the pandemic, up seven points since a similar Research Co. poll conducted in September 2021.

“More than three-in-five of residents of Quebec (70%), Atlantic Canada (68%) and Ontario (64%) are happy with the performance of the federal government on COVID-19,” says Mario Canseco, President of Research Co. “The numbers are lower in British Columbia (58%), Saskatchewan and Manitoba (54%) and Alberta (43%).”

The satisfaction rating for municipal governments stands at 63% (+3) and rises to 70% among Canadians aged 55 and over.

Almost three-in-five Canadians (59%, +3) are satisfied with how their provincial government is managing COVID-19. Among the four most populous provinces, Quebec has the highest rating this month (76%, +9), followed by British Columbia (62%, -4), Ontario (56%, +6) and Alberta (29%, +3).

Across the country, 65% of Canadians think the worst of the COVID-19 pandemic is behind us, up 17 points since September 2021.

Residents of Quebec are the most likely to believe that the pandemic will not worsen (72%), followed by those who live in Ontario (68%), Alberta (62%), Atlantic Canada (60%), British Columbia (57%) and Saskatchewan and Manitoba (also 57%).

As was the case two months ago, more than four-in-five Canadians (85%, +1) believe COVID-19 is a real threat, while 13% (+1) disagree with this assessment.

Sizeable proportions of Canadians who voted for the Liberal Party (93%), the New Democratic Party (NDP) (92%), the Green Party (86%) and the Conservative Party (75%) in the last federal election consider COVID-19 as a real threat. Only 27% of those who cast ballots for the People’s Party concur.

Almost three-in-four Canadians (74%, +3) are in favour of allowing K-12 students to go back to in-class learning in their province.

Just over four-in-five Canadians (81%, -3) agree with requiring all customers or visitors entering an indoor premise to wear a mask or face covering while inside.

Only 32% of People’s Party voters endorse the mask mandate, compared to 72% of Green voters, 76% of Conservative voters, 80% of NDP voters and 89% of Liberal voters.

Methodology:

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Canadians Hearing and Uttering Fewer Swear Words Than in 2019

November 11, 2021November 10, 2021By Mario Canseco

Canadians aged 55 and over are more likely than their younger counterparts to say that they never alter the way they speak.

Vancouver, BC [November 11, 2021] – Compared to two years ago, fewer adults in Canada say they are having conversations with people who swear, a new Research Co. poll has found.

In the online survey of a representative national sample, 64% of Canadians say they hear their friends swear “frequently” or “occasionally” when they are engaged in conversation, down four points since a similar Research Co. poll conducted in April 2019.

About half of Canadians say they listen to swear words “frequently” or “occasionally” when talking to strangers (50%, -5), relatives (49%, -5) and co-workers (48%, -4).

When asked about their own use of swear words, almost half of Canadians (49%, -3) say they rely on this kind of language “frequently” or “occasionally” when they are conversing with friends.

Fewer Canadians say they swear “frequently” or “occasionally” when chatting with relatives (36%, -4), co-workers (31%, -3) and strangers (17%, -6).

Just over two-in-five residents of British Columbia (41%) say they “never” swear during conversations with relatives. The proportion is lower in Alberta (37%), Ontario (33%), Saskatchewan and Manitoba (30%), Quebec (27%) and Atlantic Canada (26%).

Ontario is home to the highest proportion of residents who “never” utter swear words around co-workers (45%), followed by Alberta (44%), British Columbia (41%), Quebec (40%), Atlantic Canada (39%) and Saskatchewan and Manitoba (38%).

“More than half of Canadians who supported the New Democratic Party (NDP) and the Conservative Party in the last federal election (52% and 51% respectively) say they swear frequently or occasionally when chatting with friends,” says Mario Canseco, President of Research Co. “The proportion drops to 46% among those who voted for the Liberal Party.”

Across the country, more than a third of Canadians (36%, -2) claim to always alter the way they speak to make sure they do not swear in public—including 39% of women.

Practically half of Canadians (49%, +1) acknowledge that they sometimes alter the way they speak so as not to swear in front of certain people—a proportion that reaches 62% among those aged 18-to-34.

Only 14% of Canadians say they never alter the way they speak and do not worry if a curse word comes out—including 18% of Atlantic Canadians, 18% of residents of Saskatchewan and Manitoba and 17% of Canadians aged 55 and over.

Methodology:

Results are based on an online study conducted from November 1 to November 3, 2021, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is plus or minus 3.5 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

The Opioid Crisis is a Major Problem for Almost Half of Canadians

November 5, 2021November 4, 2021By Mario Canseco

More than three-in-four Canadians believe more action is needed on education and awareness, as well as drug rehabilitation.

Vancouver, BC [November 5, 2021] – The level of concern expressed by Canadians about the opioid crisis has increased over the past year, a new Research Co. poll has found.

In the online survey of a representative national sample, 45% of Canadians describe the current situation related to the use of prescription and non-prescription opioid drugs in their community as “a major problem”, up six points since a similar Research Co. poll conducted in September 2020.

More than half of British Columbians (58%) and Albertans (55%) refer to the current state of affairs as ”a major problem.”

Canadians are not overly satisfied with the actions of elected politicians on this file. Just over a third of Canadians (34%, -1) believe Prime Minister Justin Trudeau and the federal government are doing a “very good” or “good” coming up with solutions to deal with the use of prescription and non-prescription opioid drugs.

Premiers and provincial governments have a slightly better rating on this question (39%, -4), with a higher level of satisfaction reported in British Columbia (43%, +7) than in Ontario (35%, -6), Quebec (34%, -10) and Alberta (28%, -19).

Fewer Canadians are satisfied with the job their mayors and councils (37%, -3), their own Member of Parliament (33%, -5) and their own members of provincial legislatures (33%, -6) are doing to come up with solutions to deal with the use of prescription and non-prescription opioid drugs.

“The preoccupation of Canadians with the opioid crisis has grown, particularly in Western Canada,” says Mario Canseco, President of Research Co. “At the same time, the level of satisfaction with the work of elected officials is stagnant or in a downward trend.”

More than three-in-four Canadians agree with launching more education and awareness campaigns about drug use (77%, -7) and creating more spaces for drug rehabilitation (76%, -2).

A majority of Canadians are also in favour of three other ideas: reducing the prescription of opioids by medical professionals (69%, -4), establishing “safe supply” programs where alternatives to opioids can be prescribed by health professionals (61%, -9) and setting up more “harm reduction” strategies, such as legal supervised injection sites (56%, -3).

A proposal to decriminalize all drugs for personal use remains decidedly more contentious, with 33% of Canadians (-1) saying they favour this idea and 54% (+1) voicing disagreement.

Support for the decriminalization of all drugs for personal use is highest in Ontario (37%), followed by British Columbia (33%), Atlantic Canada (also 33%), Quebec (31%), Saskatchewan and Manitoba (30%) and Alberta (26%).

Methodology:

Results are based on an online study conducted from October 25 to October 27, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Pineapple on Pizza OK for Most Canadians, But Pepperoni is Tops

October 29, 2021October 29, 2021By Mario Canseco

The proportion of the country’s residents who would consume a plant-based hamburger patty fell by 10 points since 2019.

Vancouver, BC [October 29, 2021] – More than seven-in-ten Canadians have no qualms with using pineapple as a topping for pizza, a new Research Co. poll has found.

In the online survey of a representative national sample, 73% of Canadians say they would “definitely” or “probably” eat pizza with pineapple, up seven points since a similar Research Co. poll conducted in July 2019.

In 1962, cook and businessman Sam Panopoulos of Chatham, Ontario, was the first person to add canned pineapple to a pizza.

“There are some regional disparities when Canadians ponder whether pineapple belongs on a pizza,” says Mario Canseco, President of Research Co. “The dish is particularly popular in Alberta (90%), followed by British Columbia (83%), Saskatchewan and Manitoba (77%), Ontario (76%), Atlantic Canada (72%) and Quebec (55%).”

When Canadians were asked to choose up to three ingredients to design their own pizza, 51% selected pepperoni while 47% opted for mushrooms.

Green pepper was third on the list of preferred pizza toppings (24%), followed by onion (23%), pineapple (20%), sausage (18%) and ham (also 18%).

More than three-in-five Canadians (77%, -2) say they would “definitely” or “probably” eat poutine—a proportion that jumps to 82% among Quebecers.

Half of Canadians (50%, -10) say they would consume a plant-based hamburger patty, including 64% of those aged 18-to-34.

The proportion of Canadians who would be willing to eat a steak with ketchup fell from 48% in 2019 to 44% in 2021.

Fewer than a third of Canadians say they would “definitely” or “probably” consume prairie oysters (27%, +1, shark fin soup (21%, +1), cod tongues (19%, +1) and scrunchions (19%, +3).

Residents of Quebec and Ontario are more likely to say they would eat prairie oysters (33% and 30% respectively) than those who live in Alberta (22%) and Manitoba and Saskatchewan (21%).

Cod tongues and scrunchions are decidedly more popular culinary choices for residents of Atlantic Canada (42% and 35% respectively).

Methodology:

Results are based on an online study conducted from October 4 to October 6, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Some Canadians Question the Fairness of Hiring Processes

October 22, 2021October 21, 2021By Mario Canseco

Two thirds want companies to rely on “blind résumés”, where the applicant’s name, gender, age and ethnicity are not included.

Vancouver, BC [October 14, 2021] – A significant proportion of Canadians are not convinced that the process to find a job is entirely impartial, and almost one-in-five say they faced discrimination on a hiring process because of their age, a new Research Co. poll has found.

In the online survey of a representative national sample, 51% of Canadians think doing well at a job interview is more important than knowing how to perform at a specific job.

While a majority of Canadians (55%) believe that every person has a fair chance of landing a job in Canada, two-in-five respondents (40%) disagree with this assessment.

Almost half of Canadians (47%) agree with the notion that all Candidates that apply for a position are taken seriously, but a similar proportion (44%) disagrees with this point of view.

More than half of Canadians (53%) think it is not worth applying to jobs that advise that “internal candidates” will be considered—a proportion that rises to 59% among those aged 18-to-34.

“Majorities of Canadians aged 35-to-54 (55%) and aged 55 and over (62%) say they have never encountered discrimination when looking for a job,” says Mario Canseco. President of Research Co. “In stark contrast, only 40% of Canadians aged 18-to-34 report the same experience.”

More than one-in-five Canadians (22%) say they interviewed for a job that ultimately went to an “internal candidate”, while a similar proportion (18%) experienced discrimination in a hiring process because of their age.

More than one-in-ten Canadians claim to have experienced discrimination in a hiring process because of their gender (11%) or due to their ethnicity or national origin (also 11%).

Some companies rely on a technique called “blind résumé” for hiring processes. In a “blind résumé”, personal details such as the applicant’s name, gender, age and ethnicity are not included.

Two thirds of Canadians (67%) think companies in Canada should implement the “blind résumé” technique—including 71% of women and 77% of those aged 18-to-34.

More than half of Canadians (52%) say that people usually got promoted in the companies where they have worked on because of performance and merit, while one third (33%) say promotions happened because their colleagues knew how to deal with company politics.

Methodology:

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Canadians Call for Real Action on Reconciliation with First Nations

October 14, 2021October 13, 2021By Mario Canseco

More than half (53%) think a renewed nation-to-nation relationship with First Nations peoples can be achieved in Canada.

Vancouver, BC [October 14, 2021] – Significant majorities of Canadians believe the federal government should be taking specific steps to achieve reconciliation with the country’s Indigenous peoples, a new Research Co. poll has found.

In the online survey of a representative national sample, 89% of Canadians consider it “very important” or “moderately important” to end long-term drinking water advisories in First Nations communities.

More than four-in-five Canadians also think it is important to release all government records related to the residential school system (88%), take steps to end bias against Indigenous Canadians in the justice system (86%) and investigate all unmarked gravesites located near former residential schools (84%).

Just under four-in-five Canadians (79%) consider it important to demand an apology from the head of the Catholic Church for its role in the residential school system.

“A holistic approach to reconciliation with First Nations peoples is clearly favoured in Canada right now,” says Mario Canseco, President of Research Co. “Most Canadians believe it is equally important to repair the mistakes of the past and to deal with the problems of the present.”

Across the country, 45% of Canadians say they followed news stories related to the National Inquiry into Missing and Murdered Indigenous Women and Girls. Just under one-in-four Canadians (23%) consider the inquiry “a success”, down four points since a similar Research Co. poll conducted in February 2019.

In December 2015, Prime Minister Justin Trudeau stated: “It is time for a renewed, nation-to-nation relationship with First Nations peoples, one that understands that the constitutionally guaranteed rights of First Nations in Canada are not an inconvenience but rather a sacred obligation.”

More than half of Canadians (53%, +1) think a renewed nation-to-nation relationship with First Nations peoples can be achieved in Canada, while 30% (-4) do not and 17% (+3) are undecided.

Canadians who voted for the Liberal Party and the New Democratic Party (NDP) in last month’s federal election are more likely to believe that a renewed nation-to-nation relationship can be attained (65% and 55% respectively) than those who cast ballots for the Conservative Party (38%).

Methodology:

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Canadians Reject Health Care Cuts, Question Private Involvement

October 11, 2021October 13, 2021By Mario Canseco

A shortage of doctors and nurses is the biggest problem facing the health care system for one third of Canadians.

Vancouver, BC [October 11, 2021] – A majority of Canadians are skeptical about the effect that the private sector would have on the country’s delivery of health care services, a new Research Co. poll has found.

In the online survey of a representative national sample, 56% of Canadians disagree with the notion that health care in Canada would be better than it is now if it were run by the private sector, up five points since a similar Research Co. poll conducted in August 2020.

In addition, more than four-in-five Canadians (82%, +7) disagree with the federal government making cuts to health care funding in order to reduce government debt.

Across the country, more than three-in-four Canadians (77%, +1) feel “very confident” or “moderately confident” that the country’s health care system would be there to provide help and assistance if they had to face an unexpected medical condition.

The lowest levels of confidence on this question are observed in Quebec and Atlantic Canada (65% and 66% respectively). More than seven-in-ten residents of Alberta (73%), British Columbia (78%), Ontario (79%), and Saskatchewan and Manitoba (80%) think the health care system will be there if and when they need it.

Practically three-in-five Canadians (59%, +4) think there are some good things in Canada’s health care system, but many changes are required. One-in-four respondents (25%, -5) believe the system works well and only minor changes are needed to make it work better, while 12% (+3) say health care has so much wrong with it that we need to completely rebuild it.

“One-in-four Atlantic Canadians (25%) believe it is time to completely rebuild Canada’s health care system,” says Mario Canseco, President of Research Co. “The proportion reaches double digits in three other provinces: Quebec (15%), Alberta (11%) and British Columbia (10%).”

One third of Canadians (32%, +6) identify a shortage of doctors and nurses as the biggest problem facing the health care system right now—including 66% of Atlantic Canadians and 36% of British Columbians.

More than a quarter of Canadians (27%. -4) say long wait times are the biggest hindrance in the health care system—including 39% of those in Saskatchewan and Manitoba and 31% of those in Ontario.

Other problems with the health care system outlined by Canadians are bureaucracy and poor management (14%, +1), inadequate resources and facilities (8%, =), little focus on preventive care (6%, =), lack of a wider range of services for patients (5%, -1) and insufficient standards of hygiene (2%, -1).

Methodology:

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Support for Vaccine Passports Increases Markedly Across Canada

October 4, 2021October 3, 2021By Mario Canseco

Most Canadians who voted for the People’s Party in the federal election (66%) say they will not get inoculated against COVID-19.

Vancouver, BC [October 4, 2021] – More Canadians are in favour of the concept of “vaccine passports” than five months ago, a new Research Co. poll has found.

In the online survey of a representative national sample, 68% of Canadians think it is a “good idea” to rely on “Proof of Vaccination” certificates for people who have been inoculated against COVID-19 in order to be able to go live concerts as spectators, up 11 points since a similar Research Co. poll conducted in May.

More than three-in-five Canadians also endorse the use of “vaccine passports” to visit a gym or fitness facility (67%, +13), to go to the theatre or cinema (66%, +11), to go to live sporting events as spectators (also 66%, +9) and to work at an office (63%, +11).

Support for the use of the “Proof of Vaccination” certificates is also higher for travel to other countries (73%, +9), for travel to other Canadian provinces (68%, +9) and for travel inside the same province (62%, +8).

Majorities of Canadians continue to voice satisfaction with three specific aspects of the COVID-19 vaccine rollout in Canada: the vaccination plans and phases outlined by their province (71%, -2 since a similar Research Co. survey conducted in July), the pace of vaccination efforts in their province (70%, -2) and the procurement of COVID-19 vaccine doses from the federal government (69%, -3).

As was the case in July, practically nine-in-ten Canadians (88%, =) say they have already been inoculated against COVID-19, or plan to do so.

“In late September, only 9% of Canadians readily acknowledge that they will definitely or probably not get vaccinated against COVID-19,” says Mario Canseco, President of Research Co. “This proportion includes 66% of Canadians who voted for People’s Party candidates in the most recent federal election.”

Practically seven-in-ten Canadians (69%, -1) say that they wear a mask every time they go out—a proportion that rises to 75% among women and to 71% among Canadians aged 35-to-54.

More than one-in-five Canadians say they are overeating or eating more than usual at home (23%, -4) and cleaning the groceries they buy to prevent infection (21%, -3).

Fewer Canadians admit to losing their temper more than usual at home (15%, -1), not ordering food from restaurants at all because they fear infection (14%, -2), having a bath or shower less often (12%, -2), drinking more alcohol than usual at home (13%, -1) and brushing their teeth less often than before the pandemic (7%, -2).

Methodology:

Results are based on an online study conducted from September 25 to September 27, 2021, among 1,000 Canadian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Party Platforms Were Most Influential with Canadian Voters

October 1, 2021September 30, 2021By Mario Canseco

Almost two-in-five voters say the most important factor behind their selection is a party’s ideas and policies.

Vancouver, BC [October 1, 2021] – Canadians who cast a ballot in the 44th federal election say that the party platforms were particularly important in helping them choose which candidate to support, a new Research Co. “exit poll” has found.

In the online survey of a representative national sample of Canadians who voted in this year’s federal election, 59% say that party platforms were “very influential” or “moderately influential” in their decision to support a party.

Practically three-in-four Canadians who voted for the People’s Party in this month’s federal election (74%) cite the platform as a major influence. Sizeable majorities of Canadians who supported the Conservative Party (67%), the Liberal Party (64%) and the New Democratic Party (NDP) (also 64%) feel the same way, along with 39% of Green Party supporters and 19% of Bloc Québécois supporters.

More than two-in-five Canadian voters believe discussions with family (42%) and discussions with friends (also 42%) influenced their vote in the last election, while 35% mention campaign ads on radio and television.

While interaction with candidates on social media was an influencer for 30% of Canadian voters, the proportion rises to 43% among those aged 18-to-34. A similar scenario ensues on the issue of interactions with other people on social media. One-in-four Canadian voters (26%)—and 44% of those aged 18-to-34—say these exchanges influenced their vote.

The survey also asked Canadian voters about the effect of seven different endorsements. More than one-in-four (27%) say they were influenced by the endorsement of U.S. President Barack Obama, including 42% of Liberal Party supporters.

The level of influence was lower for all other endorsements, including those originating from non-governmental organizations (25%), newspapers (24%), trade associations (23%), unions (21%) former U.S. Secretary of State Hilary Clinton (18%, and 27% for Liberal voters) and current U.S. Senator Bernie Sanders (17%, and 25% for NDP voters).

When Canadians are asked about their main motivation for supporting a party, almost two-in-five (39%) mention its ideas and policies, while one-in-four (26%) say it is the party leader.

Fewer Canadians are primarily moved by a desire for change (12%), the party’s candidate in the riding (10%), a desire for stability (9%) or disgust with other candidates (7%).

“More than three-in-ten Canadians who voted for the Liberals and the Bloc (32% and 31% respectively) say the most important factor behind their choice was the party leaders,” says Mario Canseco, President of Research Co. “The proportion is lower among those who cast ballots for the Conservatives (25%), the New Democrats (also 25%), the People’s Party (21%) and the Greens (10%).”

Canadians who voted for the People’s Party were more likely to say that their main motivation was disgust with other candidates (14%).

When asked to ponder what this federal election would have looked like with different leaders, just under three-in-ten Canadians (29%) admit they would have voted for the Conservative Party with Peter MacKay as leader or for the Liberal Party with Chrystia Freeland as leader. Fewer Canadian voters (22%) would have supported the Liberals with Mark Carney as leader.

In the “exit poll”, a majority of Canadians (52%) say they would be “very upset” if the Liberal Party forms the government again in Canada. A slightly lower proportion (48%) would feel the same way if the Conservative Party forms the government.

Methodology:

Results are based on an online study conducted from September 18 to September 21, 2021, among 1,900 adults in Canada who voted in the 2021 federal election. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 2.3 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Fewer Canadians Are Happy with Liberal Minority than in 2019

September 27, 2021September 30, 2021By Mario Canseco

The NDP ran a “positive” campaign for 54% of Canadian voters, but only 24% feel the same way about the People’s Party.

Vancouver, BC [September 27, 2021] – Canadians who cast a ballot in the 44th federal election are not as enthused about the plausible formation of the government as they were two years ago, a new Research Co. “exit poll” has found.

In the online survey of a representative national sample of Canadians who voted in this year’s federal election, 42% say they would be happy with a minority government led by the Liberal Party, while 49% would be upset.

In the Research Co. “exit poll” released after the 2019 federal election, 49% of Canadian voters were happy with a Liberal minority mandate, while 45% were upset.

Canadian voters are divided when assessing the prospect of a formal governing agreement between the Liberal Party and the New Democratic Party (NDP). Across the country, 44% say they would be happy if this scenario ultimately materializes, while 45% would be upset.

“Compared to 2019, there is a significant shift in the way Canadian voters look at formal cooperation between the Liberals and New Democrats,” says Mario Canseco, President of Research Co. “Two years ago, more than half of voters (56%) welcomed such a deal, but the proportion has fallen by 12 points after the most recent federal election.”

Almost half of Canadian voters (48%) say they made up their minds about which party to support in the federal election before the campaign began—a proportion that rises to 55% among those aged 55 and over, 55% in Atlantic Canada and 52% in Ontario.

Across the country, 14% of Canadian voters say they decided which party to support on the final week of the campaign. This finding is fairly consistent across most contending parties, from a high of 17% among those who voted for the Greens to a low of 10% among those who cast ballots for the Conservatives.

More than half of Canadian voters (54%) describe the NDP’s electoral campaign as “very positive” or “moderately positive.” The results on this question are lower for the Liberal Party (44%), the Conservative Party (43%), the Green Party (31%) and the People’s Party (24%).

While only 21% of Canadian voters feel the campaign of the Bloc Québécois was positive, the proportion rises to 42% in Quebec. Practically half of Canadian voters (49%) say they voted for the candidate in their riding who had the best chance of defeating a party they disliked, even if the candidate they voted for was not their first preference.

“Strategic voting” was more prevalent among Canadian voters aged 18-to-34 (66%) than among their counterparts aged 35-to-54 (49%) and aged 55 and over (40%).

More than half of Canadians who voted for the Bloc Québécois (56%) and the Conservatives (53%) say they cast their ballots strategically. The numbers are lower among those who supported the Liberals (49%), the Greens (48%), the People’s Party (also 48%) and the New Democrats (38%).

Methodology:

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Fewer Canadians Believe the Worst of COVID-19 is Behind Us

September 23, 2021November 14, 2021By Mario Canseco

Only 26% of Albertans are satisfied with how their provincial government is handling the pandemic.

Vancouver, BC [September 23, 2021] – The proportion of Canadians who envision a quick end to the COVID-19 pandemic has reduced drastically since the middle of the summer, a new Research Co. poll has found.

In the online survey of a representative national sample, just under half of Canadians (48%) believe the worst of the pandemic is behind us, down 24 points since a similar Research Co. survey conducted in July.

Conversely, more than a third of Canadians (36%, +21) think that the worst of COVID-19 is ahead of us.

“Almost two thirds of Canadians aged 18-to-34 (64%) believe that the COVID-19 situation will not worsen,” says Mario Canseco, President of Research Co. “Significantly smaller proportions of Canadians aged 35-to-54 (50%) and aged 55 and over (39%) hold the same view.”

More than four-in-five Canadians (84%) consider the COVID-19 pandemic as a real threat, while 12% disagree and 4% are undecided.

Fewer than one-in-five Canadians who voted for the Liberal Party (5%), the New Democratic Party (NDP) (6%) and the Conservative Party (16%) in this month’s federal election suggest that COVID-19 is not a real threat.

The proportion of “pandemic skeptics” reaches 22% among Canadians who cast ballots for the Green Party and 58% among those who supported the People’s Party.

More than half of Canadians (55%, -6) are satisfied with the way the federal government in Ottawa has dealt with COVID-19—including majorities of those who reside in Atlantic Canada (60%), Quebec (60%), Ontario (56%) and British Columbia (51%).

Satisfaction is slightly lower this month for the way in which municipal governments (60%, -3) and provincial governments (56%, -6) have performed during the pandemic.

At least two thirds of residents of Quebec (67%, -4) and British Columbia (66%, -5) are satisfied with the way their provincial administrations have managed COVID-19, along with half of those in Ontario (50%, -1).

The situation is extremely different in Alberta, where only 26% of residents are satisfied with the provincial administration on this file. This represents a 20-point decrease since July and the lowest level recorded for a government of any level since Research Co. started asking this question in March 2020.

Seven-in-ten Canadians (71%) agree with allowing K-12 students to go back to in-class learning in their province. Support for this measure is highest in Saskatchewan and Manitoba (79%), followed by Ontario (72%), Quebec (71%), British Columbia (69%), Atlantic Canada (65%) and Alberta (61%).

More than four-in-five Canadians (84%) are in favour of requiring all customers or visitors entering an indoor premise to wear a mask or face covering while inside.

Methodology:

Results are based on an online study conducted on September 18 and September 19, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Photo Credit: Dave Doe

All Tied Up as Canadians Prepare to Vote in the Federal Election

September 19, 2021September 22, 2021By Mario Canseco

Support for both the Liberal Party and the Conservative Party is 32%, while approval of their two leaders is also identical (42%).

Vancouver, BC [September 19, 2021] – Voters in Canada head to tomorrow’s federal election with the two main contending parties enjoying the same level of voter support across the country, a new Research Co. poll has found.

In the online survey of a representative national sample, 32% of decided voters (-2 since a similar Research Co. poll conducted earlier this month) would cast a ballot for the candidate of the Liberal Party in their constituency, while 32% (+2) would support the contender of the Conservative Party.

The New Democratic Party (NDP) is in third place with 19% (-1), followed by the Bloc Québécois with 7% (=), the People’s Party with 6% (+1) and the Green Party with 4% (+1). In addition, 1% of decided voters in the country would vote for a different political party or an independent candidate.

On a regional basis, the Liberals are in first place in Atlantic Canada (42%, with the Conservatives at 27%), Quebec (34%, with the Bloc at 31%) and Ontario (37%, with the Conservatives at 30%).

Conversely, the Conservatives dominate in Saskatchewan and Manitoba (43%, with the NDP at 23%) and Alberta (50%, with the NDP at 21%). In British Columbia, the Conservatives are slightly ahead of the New Democrats (33% to 31%), with the Liberals at 25%.

The Green Party gets its best result in British Columbia (6%, but reaching 14% in its stronghold of Vancouver Island). The People’s Party is particularly prevalent in Saskatchewan and Manitoba (10%) and Alberta (8%).

As the campaign draws to a close, the approval rating for the two main contenders is exactly the same. Just over two-in-five Canadians (42%) approve of the way both Prime Minister and Liberal Party leader Justin Trudeau and Official Opposition and Conservative Party leader Erin O’Toole have performed in their jobs. The disapproval rating is higher for Trudeau (53%) than it is for O’Toole (47%).

NDP leader Jagmeet Singh has the highest approval rating (51%, +2), while the numbers are significantly lower for Green Party leader Annamie Paul (24%, +1) and People’s Party leader Maxime Bernier (20%, +5). Since the start of the campaign, one-in-four Canadians report having an improved opinion of both Singh (26%) and O’Toole (25%). The proportions are significantly lower for Trudeau (16%), Paul (10%) and Bernier (also 10%).

Trudeau remains ahead when Canadians are asked which of the five leaders running nationwide campaigns would make the best Prime Minister (31%, -2), followed by O’Toole (27%, +1), Singh (19%, +1), Bernier (7%, +2) and Paul (2%, =).

More than a quarter of Canadians (27%, +4) think health care is the most important issue facing the country. The economy and jobs is second on the list with 22% (=), followed by housing, homelessness and poverty (15%, -1) and the environment (10%, -2).

The COVID-19 pandemic is the most important issue for 8% of Canadians—a proportion that rises to 16% in Alberta.

Methodology:

Results are based on an online study conducted on September 18 and September 19, 2021, among 1,000 adults in Canada, and 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points for the survey of Canadians and +/- 3.5 percentage points for the survey of British Columbians, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Photo Credit: Iouri Goussev

Canadians Pick Trudeau to Manage Pandemic, O’Toole for Jobs

September 16, 2021April 29, 2022By Mario Canseco

There is no clear leader on two matters: housing, homelessness and poverty, and transportation projects.

Vancouver, BC [September 15, 2021] – The incumbent prime minister is the first choice of Canadians to handle issues such as health care and the COVID-19 pandemic, while the leader of the official opposition is preferred for financial and public safety concerns, a new Research Co. poll has found.

The online survey of a representative national sample asked Canadians to select which one of the five federal party leaders who are running nationwide campaigns is the best person to manage 16 different issues.

More than a third of Canadians (36%) think Prime Minister and Liberal Party leader Justin Trudeau is better suited to handle the COVID-19 pandemic, followed by Official Opposition and Conservative Party leader Erin O’Toole with 22%, New Democratic Party (NDP) leader Jagmeet Singh with 12%, People’s Party leader Maxime Bernier with 6% and Green Party leader Annamie Paul with 2%.

More than three-in-ten Canadians also pick Trudeau to manage foreign affairs (31%), child care (also 31%) and regulations related to firearms (also 31%).

“Earlier in the campaign, Erin O’Toole was tied with Justin Trudeau on the foreign affairs file,” says Mario Canseco, President of Research Co. “In the final week before votes are cast, Trudeau has a five-point lead on this particular issue.”

The Liberal leader is also ahead of all rivals on being the best person to handle immigration (29%), health care (also 29%), the environment (28%), Indigenous issues and reconciliation (27%), seniors care (26%), and racism and discrimination (also 26%).

One third of Canadians (33%) believe O’Toole would be the best leader to manage the economy and jobs, followed by Trudeau with 29%, Singh with 15%, Bernier with 4% and Paul with 2%.

The Conservative leader is in first place on three other issues: crime and public safety (29%), accountability and leadership (27%), and energy and pipelines (also 27%).

There is a tie on two specific concerns. Across the country, 25% of Canadians select either Trudeau or Singh as the best leaders to manage housing, homelessness and poverty. When asked about transportation projects, equal proportions of respondents pick Trudeau and O’Toole (25% each).

Paul gets her best rating on the environment (14%), while Bernier scores highest on the COVID-19 pandemic (6%).

In a survey released by Research Co. this week, health care, the economy and jobs, housing homelessness and poverty, and the environment were identified as the most important issues facing Canada.

Methodology:

Results are based on an online study conducted from September 11 to September 13, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Photo Credit: Tobi 87

Liberals Regain Lead, Conservatives and NDP Drop in Canada

September 14, 2021September 19, 2021By Mario Canseco

One-in-ten Conservative Party voters from 2019 say they will cast a ballot for the People’s Party in this month’s election.

Vancouver, BC [September 14, 2021] – As Canada heads to the final week of campaigning in the 2021 federal election, the governing Liberal Party is ahead of its competitors, a new Research Co. poll has found.

In the online survey of a representative national sample, 34% of decided voters in Canada would support the Liberal candidate in their constituency, up one point since a similar Research Co. poll conducted in late August.

The Conservative Party is second with 30% (-2), followed by the New Democratic Party (NDP) with 20% (-2), the Bloc Québécois with 7% (+1), the People’s Party with 5% (+2) and the Green Party with 3% (-1). In addition, 1% of decided voters in the country would back a different party or an independent candidate.

The Conservatives remain ahead of the Liberals among male voters (36% to 31%) and voters aged 55 and over (35% to 31%). The Liberals hold the upper hand over the Conservatives among female voters (38% to 25%) and voters aged 35-to-54 (39% to 30%). The Liberals are also in first place among decided voters aged 18-to-34 (37%, with the NDP at 27% and the Conservatives at 18%).

In Atlantic Canada, the Liberals remain the most favoured option for voters (40%, with the Conservatives at 34%). In Quebec, the governing party holds an eight-point lead over the Bloc (37% to 29%).

Half of decided voters in Alberta (50%) would support the Conservative candidate in their constituency, along with more than two-in-five (43%) of those who reside in Saskatchewan and Manitoba.

The race remains closely contested in Ontario, where the Liberals are slightly ahead of the Conservatives (37% to 34%) and in British Columbia, where the three main federal parties are virtually tied (30% for the Conservatives, 29% for the New Democrats and 28% for the Liberals).

The People’s Party is benefiting from a higher level of support in Saskatchewan and Manitoba (9%), Alberta (7%) and Ontario (6%). In fact, 10% of Canadians who supported the Conservatives in the 2019 federal election say they will be voting for the People’s Party in 2021.

Almost one-in-four Canadians (23%, -3) think health care is the most important issue facing the country today, followed by the economy and jobs (22%, +2), housing, homelessness and poverty (16%, +1) and the environment (12%, -1).

Across Canada, the NDP’s Jagmeet Singh continues to post the highest approval rating among the five leaders who are running nationwide campaigns (49%, -2), followed by Prime Minister and Liberal Party leader Justin Trudeau (43%, -2), Official Opposition and Conservative Party leader Erin O’Toole (40%, -1), Annamie Paul of the Green Party (23%, +2) and Maxime Bernier of the People’s Party (15%, =).

Singh also remains ahead on personal momentum, with 27% of Canadians saying their opinion of him has improved since the start of the campaign. The numbers on this indicator are lower for O’Toole (22%), Trudeau (15%), Paul (12%) and Bernier (8%).

On the “Best Prime Minister” question, Trudeau remains in first place with 33% (+1), followed by O’Toole (26%, =), Singh (18%, -2), Bernier (5%, +2) and Paul (2%, +1).

“A third of Canadian women (33%) feel Justin Trudeau is the best person to manage the federal government, while only one-in-five (19%) select Erin O’Toole,” says Mario Canseco, President of Research Co. “The race is significantly tighter among male voters on this same question, with Trudeau at 34% and O’Toole at 33%.”

Methodology:

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Photo Credit: Dave Doe

Tokyo Olympics Coverage Compelling for Younger Canadians

September 10, 2021April 29, 2022By Mario Canseco

Support for a Canadian boycott of the Beijing 2022 Winter Olympics reaches 56% across the country.

Vancouver, BC [September 10, 2021] – While a majority of Canadians tuned in to this year’s Summer Olympics, almost two-in-five event watchers report that they did not pay as much attention to the competition as they had in the past, a new Research Co. poll has found.

In the online survey of a representative national sample, 58% of Canadians say they watched at least some coverage of the most recent Summer Olympics, which were held in Tokyo earlier this year.

Canadians aged 18-to-34 were more likely to watch the Summer Olympics (62%) than their counterparts aged 55 and over (58%) and aged 35-to-54 (56%).

Among those Canadians who tuned in to the Tokyo 2020 games, almost two-in-five (38%) admit that they watched less coverage than in past Summer Olympics. A similar proportion (40%) enjoyed the same amount as in previous editions, while 21% say they watched more coverage.

While 46% of Canadians aged 55 and over say they watched fewer Olympic events this year, one third of those aged 18-to-34 (33%) say they were exposed to more coverage in 2021.

Canadians who watched television coverage were asked about the platforms they relied upon. Across the country, more than half of the time spent on Tokyo 2020 (52%) was enjoyed live on television, while 24% amounted to tape delayed broadcasts.

Just under a quarter of the time that Canadians spent watching the games (24%) took place via streaming, either live (12%) or tape delayed (also 12%).

“There are some sizeable age differences when it comes to the platforms that Canadians used to watch events during the Tokyo 2020 games,” says Mario Canseco, President of Research Co. “While Canadians aged 55 and over relied on streaming only 17% of the time, the proportion rises to 39% for those aged 18-to-34.”

A majority of Canadians (56%) say they think Canada should boycott the 2022 Winter Olympics in Beijing over China’s human rights record, up two points since a similar Research Co. survey conducted in March.

Men (61%), Canadians aged 55 and over (60%), Albertans (61%) and British Columbians (59%) are more likely to endorse the notion of Canadian athletes not participating in the Beijing 2022 Winter Olympics.

Methodology:

Results are based on an online study conducted from August 28 to August 30, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Photo Credit: Wiiii