Canada – Research Co.

Perceptions on National Economy Mostly Stagnant in Canada

February 26, 2026February 25, 2026By Mario Canseco

Canadians are more likely to trust Mark Carney on economic matters than Pierre Poilievre.

Vancouver, BC [February 26, 2026] – The views of Canadians on the country’s financial standing did not go through severe fluctuations over the past five months, a new Research Co. poll has found.

In the online survey of a representative national sample, 60% of Canadians rate the economic conditions in Canada as “poor” or “very poor”, down two points since a similar Research Co. poll conducted in September 2025.

More than a third of Canadians (35%, =) continue to say the country’s financial standing is “very good” or “good” today.

Just under a third of residents of Saskatchewan and Manitoba (32%, -8) and Atlantic Canada (32%, -17) say Canada’s economic conditions are “very good” or “good”. The proportions are higher in Ontario (33%, -3), British Columbia (34%, +5), Alberta (36%, +8) and Quebec (38%, -5).

Just over two-in-five Canadians (41%, +2) expect no changes to Canada’s financial standing over the next six months. More than a third (35%, -4) predict a decline, while 15% (=) foresee an improvement.

As was the case in September 2025, similar proportions of Canadians describe their own personal finances as “very good” or “good” (49%, -1) or “poor” or “very poor” (46%, -1).

“There is a significant gender gap when Canadians ponder their personal finances,” says Mario Canseco, President of Research Co. “While 58% of Canadian men feel their current situation is positive, only 41% of women concur.”

Just under two-in-five Canadians (38%, -2) express confidence in Governor of the Bank of Canada Tiff Macklem to do the right thing to help the economy.

More than half of Canadians (53%, -5) trust Prime Minister Mark Carney on economic matters—a proportion that rises to 59% among Canadians aged 55 and over, 59% in Quebec and 57% in British Columbia.

Two-in-five Canadians (40%, -4) trust federal opposition leader Pierre Poilievre to do the right thing to help the economy. Poilievre’s numbers are higher in Alberta (44%) and among Canadians aged 18-to-34 (also 44%).

Three-in-four Canadians (75%, -1) believe the price of a week’s worth of groceries will go up in the next six months. Majorities feel the same way when assessing the costs of a new car (65%, -3) and gasoline (57%, -10).

Fewer Canadians believe they will have to pay more for a new television set (50%, -5) or real estate (48%, -4) in the next six months.

There is stability on the question about financial setbacks, with almost half of Canadians saying they have worried “frequently” or “occasionally” in the past couple of months about the safety of their savings (48%, -2) and the value of their investments (also 48%, -1).

Fewer Canadians have been concerned about being able to pay their mortgage or rent (42%, +3), unemployment affecting their household (40%, +1) or their employer running into serious financial trouble (33%, +1).

Methodology: Results are based on an online survey conducted from February 11 to February 13, 2026, among a representative sample of 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Now Expect the Worst from American Tariffs

February 16, 2026February 15, 2026By Mario Canseco

More than half of Canadians are still endeavouring to avoid purchasing goods from the United States.

Vancouver, BC [February 16, 2026] – The perceptions of Canadians on the reach of the tariffs implemented by the United States has shifted dramatically over the past nine months, a new Research Co. poll has found.

In the online survey of a representative national sample, more than two-in-five Canadians (46%, +19) think the tariffs on Canadian products will be expanded by the U.S. government—a 19-point increase since a similar Research Co. poll conducted in May 2025.

Conversely, the proportion of Canadians who believe the tariffs will be rescinded by the U.S. government fell to 20% (-20).

Two thirds of Canadians (66%, -3) are following news related to the tariffs dispute “very closely” or “moderately closely”.

More than half of Canadians (55%, -5) have avoided purchasing goods originated from the United States, if a non-American alternative was available.

Just over a third of Canadians (34%, -1) have cancelled a planned trip to the United States, while fewer have steered clear of American restaurant franchises in Canada (30%, -6) or shunned American entertainment options (25%, -5).

Just over three-in-four Canadians (76%) think the American tariffs are still a threat to Canada, and more than half (53%) consider the United States a military threat to Canada at this point.

“Majorities of Canadians aged 18-to-34 (56%) and aged 35-to-54 (54%) think the United States currently represents a military threat,” says Mario Canseco, President of Research Co. “The proportion is lower among Canadians aged 55 and over (47%).”

Fewer than half of Canadians who voted for the Conservative Party in last year’s federal election (46%) believe the U.S. is a military threat. The proportion rises to 60% among Liberal Party voters and to 68% among New Democratic Party (NDP) voters.

Most Canadians (57%, -7) approve of the way Prime Minister Mark Carney has dealt with the tariffs, while three-in-ten (30%, -9) feel the same way about Conservative Party leader Pierre Poilievre.

More than half of Canadians (54%, +8) disagree with the notion that a Conservative federal government would be better positioned at this point to deal with the tariffs implemented by the United States.

Just under half of Canadians (54%, -6) approve of the way their premier has managed the tariffs dispute, while 31% (-7) express a similar opinion of their provincial official opposition leader.

Among the four most populous provinces, Albertans provide the lowest approval rating for their premier on the issue of tariffs (36%, -11). The proportions are higher in Quebec (42%, -7), Ontario (45%, -13) and British Columbia (59%, +3).

The lowest rated provincial opposition leader on tariffs resides in British Columbia (24%, -10). The rating is superior among residents of Quebec (29%, -10), Ontario (33%, -6) and Alberta (45%, +8).

More than seven-in-ten Canadians continue to endorse the notion of Canada enhancing trade with the United Kingdom (77%, -1), Japan (also 77%, +2), the European Union (EU) (also 77%, =), Australia and New Zealand (also 77%, -2) and Mexico (73%, -3).

More than half of Canadians (56%, -1) think Canada should seriously consider requesting an independent dispute settlement panel under the terms of the Canada–United States–Mexico Agreement (CUSMA).

The idea of initiating a formal process for Canada to become an American state is backed by one-in-five Canadians (20%, =).

Only 8% of Canadians aged 55 and over are in favour of seriously considering Canada becoming an American state. The proportion is higher among those aged 35-to-54 (22%) and those aged 55 and over (30%).

Just under half of Canadians (48%, +2) support initiating a formal process for Canada to join the European Union (EU).

More than half of Canadians aged 18-to-34 (52%) would welcome Canada seriously considering an application to become an EU member, along with 45% of those aged 35-to-54 and 41% of those aged 55 and over.

Majorities of Canadians agree with four measures that have been tested since early 2025: Canada’s prime minister and provincial premiers suspending all steel, aluminum, and wood exports to the United States until U.S. President Donald Trump completely removes the threat of tariffs (62%, -3), Canada’s prime minister and provincial premiers shutting off all energy exports to the United States (59%, -4), Canada officially demanding an apology from Trump for his statements related to Canada becoming an American state (57%, -3) and Canada’s Minister of Foreign Affairs recalling the Canadian ambassador to the United States in response to Trump’s statements (51%, =).

Find our data tables here and download the press release here.

Canadians Maintain Favourable Ratings for Italy, Japan and UK

February 12, 2026February 12, 2026By Mario Canseco

Positive opinions are up for both China (39%, +9) and the United States (30%, +4).

Vancouver, BC [February 12, 2026] – More than seven-in-ten Canadians hold favourable views on five nations, a new Research Co. poll has found.

In the online survey of a representative national sample, 77% of Canadians have a positive opinion of Italy, up five points since a similar Research Co. poll conducted in April 2025.

The favourable rating is also high for Japan (76%, +5), the United Kingdom (also 75%, +3), France (72%, +5) and Germany (71%, +5).

Two other countries garner positive mentions from more than half of Canadians: South Korea (63%, +6) and Mexico (58%, -1).

The biggest gainer since April 2025 is China. Practically two-in-five Canadians (39%) have as favourable opinion of this country, up nine points in 10 months. The rating is slightly lower for India (35%, +2) and Venezuela (32%, -2).

“More than half of Canadians aged 18-to-34 (54%) express a positive opinion of China,” says Mario Canseco, President of Research Co. “The proportions are lower among their counterparts aged 35-to-54 (36%) and aged 55 and over (27%).”

On a regional basis, at least two-in-five residents of Ontario (43%), Saskatchewan and Manitoba (41%) and Atlantic Canada (40%) hold favourable views on China. The rating is lower in Quebec (38%), Alberta (34%) and British Columbia (31%).

Three-in-ten Canadians (30%) have a positive opinion of the United States, up four points since the all-time low recorded in April 2025.

Just under one-in-four Canadians aged 55 and over (23%) hold favourable views on the United States. The rating rises to 29% among those aged 35-to-54 and to 38% among those aged 18-to-34.

About a third of residents of Ontario (34%), Saskatchewan and Manitoba (also 34%) and Alberta (33%) provide a positive assessment of the United States. Fewer residents of British Columbia (25%), Quebec (24%) and Atlantic Canada (22%) concur.

Fewer than three-in-ten Canadians express favourable views on four other countries: Saudi Arabia (29%, -2), Russia (23%, +4), Iran (19%, +2) and North Korea (16%, -1).

Methodology: Results are based on an online survey conducted from February 4 to February 6, 2026, among a representative sample of 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Double-Digit Advantage for Governing Liberals in Canada

February 9, 2026February 7, 2026By Mario Canseco

Mark Carney holds a significant lead over Pierre Poilievre when voters ponder who would make the best prime minister.

Vancouver, BC [February 9, 2026] – The governing Liberal Party remains ahead of all other contenders in Canada’s federal political scene, a new Research Co. poll has found.

In the online survey of a representative national sample, 45% of decided voters would cast a ballot for the Liberal candidate in their constituency, up two points since a similar Research Co. poll conducted in September 2025.

The Conservative Party is second with 32% (-6), followed by the New Democratic Party (NDP) with 10% (+2), the Bloc Québécois with 7% (+1), the Green Party with 3% (+1), the People’s Party with 2% (+1) and other parties and independent candidates with 1% (=).

The Liberals hold sizeable leads over the Conservatives in Atlantic Canada (54% to 37%), British Columbia (46% to 33%) and Ontario (46% to 38%).

In Quebec, the Liberals are first with 43%, followed by the Bloc with 29% and the Conservatives with 17%. The Conservatives hold a ten-point advantage over the Liberals in Alberta (44% to 34%).

This month, the Liberals are clearly ahead of the Conservatives among both male decided voters (44% to 34%) and female decided voters (46% to 31%). The governing party holds double-digit leads among Silent Generation / Baby Boomers (51% to 31%) and Millennials (43% to 30%). The race is closer, but still with the Liberals in first place, among Generation Z (38% to 33%) and Generation X (41% to 37%).

Just over one-in-five Canadians (21%, -3) say the economy and jobs is the most important issue facing the country right now, followed by housing, homelessness and poverty 18%, -4), Canada-U.S. Relations (16%, -1), health care (16%, +5) and immigration (11%, +1).

Prime Minister and Liberal leader Mark Carney holds the highest approval rating among all federal leaders at 55% (-1). The numbers are lower for Conservative and Official Opposition leader Pierre Poilievre (39%, -8), Green leader Elizabeth May (32%, -1), interim NDP leader Don Davies (28%, =), Bloc leader Yves-François Blanchet (23%, -3) and People’s Party leader Maxime Bernier (20%, -2).

On the “Preferred Prime Minister” question, Carney is 19 points ahead of Poilievre (44% to 25%).

“More than half of Canada’s Baby Boomers (52%) prefer to have Mark Carney as prime minister,” says Mario Canseco, President of Research Co. “The Liberal leader is also substantially ahead on this question in Atlantic Canada (49%), British Columbia (46%) and Quebec (also 46%).”

When Canadians are asked which of the two main party leaders would be the best to handle 11 different issues, Carney and Poilievre are tied on only one: crime and public safety (35% to 35%).

Carney is ahead of Poilievre on being the best person to handle foreign affairs (48% to 26%), accountability and leadership (46% to 26%), Canada-U.S. Relations (46% to 27%), the economy and jobs (45% to 30%), national unity (45% to 26%), energy and pipelines (43% to 29%), health care (42% to 27%), immigration (40% to 31%), the environment (40% to 23%) and housing, homelessness and poverty (39% to 27%).

Find our data tables here and download the press release here.

Canadians Assess Appropriateness of Flags at Legislatures

February 5, 2026January 31, 2026By Mario Canseco

Animosity is high for foreign banners, but residents support flying flags used by Indigenous peoples and sports teams.

Vancouver, BC [February 5, 2026] – Half of Canadians disagree with municipalities and state legislatures raising the flags of foreign countries, a new Research Co. poll has found.

In the online survey of a representative national sample, 50% of Canadians think it is inappropriate for municipalities and provincial legislatures to raise flags of foreign countries—except the United Kingdom—while 27% consider the practice appropriate.

More than two-in-five Canadians (43%) believe it is appropriate for municipalities and provincial legislatures to fly the flag of the United Kingdom, while 36% deem this gesture inappropriate.

Canadians who voted for the Liberal Party in the 2025 federal election are more likely to endorse flying the Union Jack (56%) than those who cast ballots for the Conservative Party (45%) or the New Democratic Party (NDP) (39%).

Majorities of Canadians think it is appropriate for municipalities and provincial legislatures to raise flags used by Indigenous peoples in Canada (or that reference Indigenous causes) (61%) and flags that represent a local sports team (58%).

Just over than two thirds of Generation Z (67%) see no problem with flying Indigenous-themed flags, along with majorities of Millennials (62%), Generation X (59%) and Baby Boomers (58%).

The situation is similar for sports teams, with Baby Boomers slightly more likely to endorse raising these flags (61%) than Millennials (58%), Generation X (57%) and Generation Z (54%).

Canadians are divided when asked about municipalities and provincial legislatures raising flags that represent social causes (such as the rainbow flag or pride flag). While 43% consider this appropriate, 39% believe the gesture is inappropriate.

Almost half of Millennials (49%) think it is appropriate to fly flags that represent social causes. The proportions are lower among Baby Boomers (43%), Generation Z (also 43%) and Generation X (42%).

“Only 33% of Conservative voters in Canada endorse municipalities and provincial legislatures raising flags that represent social causes,” says Mario Canseco, President of Research Co. “The proportion rises to 54% among New Democratic voters and to 62% among Liberal voters.”

Methodology: Results are based on an online survey conducted from January 11 to January 13, 2026, among a representative sample of 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Positive Opinions on Immigration Tumble Across Canada

January 29, 2026January 31, 2026By Mario Canseco

Majorities of Albertans and Ontarians think immigration is having mostly negative effect in the country.

Vancouver, BC [January 29, 2026] – Only a third of Canadians currently hold favourable views on immigration, a new Research Co. poll has found.

In the online survey of a representative national sample, 34% of Canadians think immigration is having a mostly positive effect in Canada, down nine points since a similar Research Co. poll conducted in July 2025.

Almost half of Canadians (48%, +9) say immigration is having a mostly negative effect in the country.

“In February 2022, only 26% of Canadians described immigration in a negative light,” says Mario Canseco, President of Research Co. “The proportion has jumped to 48% in the first month of 2026.”

More than half of Canadians who reside in Ontario (53%), Saskatchewan and Manitoba (52%) and Alberta (51%) think immigration is having a mostly negative effect in Canada. The numbers are lower in British Columbia (43%), Atlantic Canada (also 43%) and Quebec (39%).

Positive perceptions on immigration reach 37% among Baby Boomers in Canada. Fewer members of Generation Z (35%), Millennials (also 35%) and Generation X (29%) share this view.

As was the case last year, more than two-in-five Canadians (42%, +1) believe it is time for the number of legal immigrants who are allowed to relocate in Canada to decrease, while more than a third (35%, +1) would keep the current levels and 13% (-3) support an increase.

A drop in legal immigration is backed by 28% (-2) of Canadians aged 18-to-34, but rises to 44% (+4) among those aged 35-to-54, and to 53% (+2) among those aged 55 and over.

Canadians remain torn when asked to choose between two distinct concepts to manage immigration.

More than two-in-five Canadians (43%, -1) prefer the melting pot, where immigrants assimilate and blend into Canadian society. A slightly smaller proportion (41%, +1) select the mosaic, where cultural differences within Canadian society are considered valuable and worth preserving.

Millennials across Canada prefer the mosaic over the melting pot (44% to 39%), while Generation X is practically tied when assessing the two concepts (Melting Pot 44%, Mosaic 43%). Both Baby Boomers and Generation Z pick the melting pot over the mosaic (49% to 39% and 42% to 35%, respectively).

More than three-in-five Canadians (63%, -5) say the hard work and talent of immigrants makes Canada better.

More than seven-in-ten Canadians who voted for the Liberal Party (79%) or the New Democratic Party (NDP) (72%) in last year’s federal election agree with the statement, compared to only 55% among those who cast ballots for Conservative Party candidates.

Find our data tables here and download the press release here.

Canadians OK with Legalizing Marijuana, But Not Other Drugs

January 12, 2026January 7, 2026By Mario Canseco

More than three-in-five Canadians think companies should be able to administer “drug tests” to any employee.

Vancouver, BC [January 12, 2026] – Most Canadians maintain favourable views on the federal government’s decision to legalize marijuana but would not extend the same classification to other drugs that are currently banned, a new Research Co. poll has found.

In the online survey of a representative national sample, almost two thirds of Canadians (65%, +3 since a similar Research Co. poll conducted in October 2024) agree with marijuana being legal in the country, while 29% (-4) disagree and 6% (+2) are undecided.

More than seven-in-ten Atlantic Canadians (72%, +16) have no problem with marijuana being legal in Canada. Majorities of respondents in Alberta (65%, +1), Ontario (also 65%, +1), British Columbia (also 65%, +5), Saskatchewan and Manitoba (63%, +10) and Quebec (60%, -6) share the same view.

More than half of Canadians whose heritage is South Asian (54%) or East Asian (56%) agree with marijuana being legal in Canada. The proportion rises to 68% among Canadians of European origins and to 75% among those with Indigenous descent.

More than a third of Canadians (36%) admit to consuming marijuana in Canada before it was legal, while 15% only tried it after cannabis was legalized in October 2018. About half of Canadians (49%) say they have not consumed marijuana in Canada.

Fewer than half of Canadians who have used marijuana after legalization (48%, -3) say all of their cannabis was acquired at a licensed retailer, while a slightly smaller proportion (46%, +6) acknowledge that “most”, “some” or “none” of their marijuana was purchased this way.

The highest proportion of marijuana consumers who purchased all of their cannabis at a licensed retailer is observed in Atlantic Canada (60%), followed by Alberta (58%), Saskatchewan and Manitoba (52%) and Ontario (49%). The proportions are decidedly lower in British Columbia (42%) and Quebec (41%).

Few Canadians believe other drugs should be made readily available for consumers across the country. About one-in-seven (14%, -1) would consent to legalizing ecstasy and fewer would follow the same course of action to commercialize powder cocaine (12%, -2), crack cocaine (10%, -2), methamphetamine or “crystal meth” (also 10%, -2), heroin (9%, -3) or fentanyl (9%, -1).

In some countries, including the United States, a company can administer “drug tests” to employees, even if they do not operate machinery (such as pilots, truck drivers or crane operators). As was the case last year, more than three-in-five Canadians (64%, +1) believe companies in Canada should be able to administer “drug tests” to any employee now that marijuana is legal.

“There is no political divide when Canadians are asked about drug tests for employees,” says Mario Canseco, President of Research Co. “Majorities of respondents who voted for the Conservatives (69%), the Liberals (68%) or the New Democrats (58%) in 2025 think the measure is justified now that marijuana is legal.”

Methodology: Results are based on an online survey conducted from December 7 to December 9, 2025, among a representative sample of 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

New Year Wishes Fluctuate Greatly by Generation in Canada

January 1, 2026December 27, 2025By Mario Canseco

The country’s oldest adults focus primarily on health, while younger residents are preoccupied with finances.

Vancouver, BC [January 1, 2026] – Canadians of four generations react differently when asked about their top wish for the year that is starting, a new Research Co. poll has found.

In the online survey of a representative national sample, 37% of Canadians say more money is their top wish for the year, while 30% prefer more health, 26% choose more time with friends and family and 7% select more travel.

Half of Baby Boomers (50%) wish for more health, while significantly fewer would rather have more time with family and friends (23%), more money (20%) or more travel (8%).

Generation X is almost evenly divided between more health (38%) and more money (36%), followed by more time with family and friends (22%) and more travel (4%).

Millennials place more money at the top of their wish list (44%), followed by more time with family and friends (31%), more health (20%) and more travel (9%).

More than half of Generation Z (52%) wish for more money, followed by more time with family and friends (29%), more health (11%) and more travel (9%).

More than half of Canadians believe 2025 was a “very good” or “good” year for their family (71%), themselves personally (66%), their municipality (54%) and Canada (51%). Fewer offer the same assessment when thinking of their work (48%) and their province (47%).

At least three-in-ten Canadians expect 2026 to be a better year for themselves personally (39%), their family (38%) and Canada (30%). Fewer Canadians foresee better things for their work (28%), their province (23%) and their municipality (22%) in the year that is beginning.

“About one-in-five Canadian Millennials (20%) and Generation Z (21%) think 2026 will be worse for their municipality,” says Mario Canseco, President of Research Co. “Baby Boomers and Generation X are more pessimistic when considering their province (25% and 22% respectively).”

Almost half of Generation Z (46%) believe 2026 will be a better year for them on a personal level. The proportions are lower among Millennials (37%), Baby Boomers (26%) and Generation X (23%).

Methodology: Results are based on an online survey conducted from November 21 to November 23, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Importance of Religion Stagnant in Canada, Rising in the U.S.

December 25, 2025December 25, 2025By Mario Canseco

British Columbia stands out as the Canadian province with the largest proportion of agnostic, atheist or irreligious residents.

Vancouver, BC [December 25, 2025] – Americans are significantly more likely than Canadians to look at religion as a “very important” aspect of their lives, a new two-country Research Co. poll has found.

In the online survey of representative national samples, 44% of Americans and 25% of Canadians say religion is “very important” to them personally. The results outline a four-point increase in the United States and a one-point decrease in Canada since a similar Research Co. poll conducted in 2024.

More than seven-in-ten Canadians (74%, -2) and Americans (78%, +4) say family is “very important” to them on a personal level.

In the United States, more than half of respondents deem other two aspects as “very important” this year: friends (54%, -2) and country (53%, -1). Smaller proportions of Americans express the same views on career (37%, -4) and affluence (15%, -6).

In Canada, friends are ranked as a “very important” aspect by more than half of respondents (56%, +5). The results are lower for country (46%, -1), career (36%, -2) and affluence (14%, -1).

In the United States, members of Generation X are the least likely to consider religion as “very important” (38%). The numbers are larger for Millennials (43%), Generation Z (also 43%) and Baby Boomers (49%).

In Canada, fewer than three-in-ten members of all four generations consider religion as “very important”: 23% for Baby Boomers. 24% for Generation X, 26% for Millennials and 25% for Generation Z.

As was the case last year, Americans are more likely to describe themselves as “very spiritual” or “moderately spiritual” (69%, -1) than their Canadian counterparts (56%, -1).

Two thirds of Americans (66%, +1) and half of Canadians (50%, -1) say their religious faith is Christian. Just over a third of Canadians (34%, +2) and just over one-in-four Americans (21%, -2) say they profess no faith, or describe themselves as atheist of agnostic.

British Columbia has the largest proportion of atheist, agnostic or non-religious residents across Canada (47%), followed by Atlantic Canada (36%), Saskatchewan and Manitoba (33%), Quebec (32%), Alberta (31%) and Ontario (30%).

Just under three-in-ten Canadians (29%, -5) never attend religious gatherings, while a smaller proportion (22%, -1) visit a church, temple or synagogue at least once a week.

In the United States, almost a third of Americans (32%, =) go to a church, temple or synagogue at least once a week, while one-in-five (20%, -7) never do.

Methodology: Results are based on an online survey conducted from November 21 to November 23, 2025, among 1,002 adults in Canada and 1,001 adults in the United States. The data has been statistically weighted according to Canadian census figures for age, gender and region in each country. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20, for each country.

Find our data tables for Canada here, data tables for the United States here and download the press release here.

“Merry Christmas” Gaining as Preferred Greeting in Canada

December 22, 2025December 27, 2025By Mario Canseco

Three-in-ten Canadians believe this year’s holiday season will be “more stressful than fun”.

Vancouver, BC [December 22, 2025] – For the first time in six years, more than two thirds of Canadians express a fondness for a particular greeting of the season, a new Research Co. poll has found.

In the online survey of a representative national sample, 67% of Canadians say they prefer “Merry Christmas”, up five points since a similar Research Co. poll conducted in December 2024.

Fewer than one-in-five Canadians (18%, -6) are partial to “Happy Holidays” as a greeting, while 16% (+2) are not sure or don’t care either way.

More than seven-in-ten Atlantic Canadians (77%) and Albertans (72%) choose “Merry Christmas”, along with majorities of respondents who reside in British Columbia (68%), Ontario (67%), Saskatchewan and Manitoba (66%) and Quebec (59%).

Almost four-in-five Canadians who voted for the Conservative Party in this year’s federal election (79%) prefer “Merry Christmas” as a greeting. The proportions are lower among Canadians who cast ballots for the Liberal Party (63%) or the New Democratic Party (NDP) (51%).

More than half of Canadians (52%, -1) expect this year’s holiday season to be more fun than stressful, while three-in-ten (30%) believe it will be more stressful than fun.

“More than a third of Generation X members in Canada (34%) foresee a stressful holiday season,” says Mario Canseco, President of Research Co. “Fewer Millennials (31%), Generation Z (29%) and Baby Boomers (27%) share this feeling.”

Expectations of a stressful holiday season are more prevalent in Atlantic Canada (38%), followed by Alberta (34%), Ontario (33%), British Columbia (30%), Saskatchewan and Manitoba (24%) and Quebec (23%).

When asked about some staples of the holiday season, more than four-in-five Canadians (82%, -3) say they like turkey, while almost two thirds (65%, -3) enjoy cranberry sauce.

Fewer Canadians are fond of Brussels sprouts (59%, -1), fruit cake (58%, =), egg nog (55%, -4), mince pies (49%, =), plum pudding (44%, -3) and mulled wine (36%, -4).

While half of Baby Boomers (50%) like plum pudding, the proportions are lower among members of Generation X (42%), Millennials (41%) and Generation Z (39%).

Egg nog is liked by more than half of respondents in Alberta (64%), Saskatchewan and Manitoba (63%), Atlantic Canada (58%), Ontario (56%) and British Columbia (55%). In Quebec, only 47% of residents concur.

Respondents to this survey were also asked how old they were when they learned “the truth” about Santa Claus. Most Canadians (56%) realized at age 9 or younger, while fewer than three-in-ten (28%) found out at age 10 or older.

Canadians aged 18-to-34 are more likely to have found out “the truth” about Santa Claus after their 10th birthday (33%) than their counterparts aged 35-to-54 (31%) and aged 55 and over (21%).

For a majority of Canadians (52%), the appropriate time for children to learn “the truth” about Santa Claus is age 9 or younger, but more than a third (36%) think the revelation should take place at age 10 or older.

Half of Atlantic Canadians (50%) say “the truth” about Santa Claus should be told to children after they turn 10. Fewer residents of Ontario (43%), Alberta (39%), British Columbia (32%), Saskatchewan and Manitoba (37%) and Quebec (23%) share this view.

More than seven-in-ten Canadians (72%) acknowledge being satisfied with the way their parents and/or caregivers managed conversations about “the truth” when it comes to Santa Claus, while 13% are dissatisfied.

On this question, dissatisfaction is higher among Canadians aged 18-to-34 (20%) than among those aged 35-to-54 (14%) and those aged 55 and over (7%).

On a regional basis, Ontario is home to the largest proportion of dissatisfied respondents on the way parents and/or caregivers handled conversations about Santa Claus (16%), followed by Quebec (15%), Atlantic Canada (14%), Alberta (also 14%), British Columbia (10%) and Saskatchewan and Manitoba (9%).

Find our data tables here and download the press release here.

Practically Two Thirds of Canadians Targeted by Cyber Scams

December 18, 2025December 17, 2025By Mario Canseco

While “phishing” emails are the primary nuisance, young Canadians are more susceptible to setbacks using public Wi-Fi.

Vancouver, BC [December 18, 2025] – Only 35% of Canadians have not endured any of seven problems related to cybersecurity in the past three years, a new Research Co. poll has found.

In the online survey of a representative national sample, 38% of Canadians say they received a “phishing” email, where somebody attempted to acquire their personal information by masquerading as a trustworthy entity.

Just over a third of Canadians (34%) received an email offering them money for their help or assistance, in what is sometimes referred to as “Nigerian scam”, in the past three years.

Fewer than one-in-five Canadians say their computer became infected with a virus while they were browsing the Internet (17%), somebody hacked their social media platform (16%) or somebody hacked their email address (12%).

Fewer than one-in-ten Canadians faced two more drastic setbacks: somebody attempted to apply for a loan or open a line of credit using their name (9%) or somebody attempted to receive a tax refund using their name (6%).

More than two-in-five Canadians aged 35-to-54 and aged 55 and over (42% each) recall receiving a phishing email in the past three years. Almost one-in-four Canadians aged 18-to-34 (24%) experienced a hacking on social media.

About half of Canadians say they have checked their email (52%) or used social media (48%) while accessing Wi-Fi in public places, such as airports, cafes, transit hubs or university campuses.

Fewer Canadians relied on public Wi-Fi to access websites for news and information (34%), stream video content (30%), do online banking (26%), make online purchases (23%) or pay utility bills (14%).

“Canadians aged 18-to-34 are more likely to rely on public Wi-Fi to bank, purchase things and make service payments than their older counterparts,” says Mario Canseco, President of Research Co. “Very few Canadians aged 55 and over follow the same course of action.”

When asked about the level of trust they have on various entities to properly store and manage their personal data, almost four-in-five Canadians (78%) are “very confident” or “moderately confident” in their bank.

Majorities of Canadians feel the same way about their regional health authority (74%), their utility provider (70%), their telephone provider (68%), the federal government (63%), municipal governments (62%) and their provincial government (60%).

The level of confidence is lower—but still in majority territory—for each of these entities to properly deal with a cyberattack data breach.

Banks are once again at the top of the list (70%), followed by regional health authorities (62%), the federal government (also 62%), telephone providers (61%), provincial governments (59%), utility providers (also 59%) and municipal governments (54%).

Find our data tables here and download the press release here.

Americans “Turn to God” More Often Than Canadians

December 11, 2025December 24, 2025By Mario Canseco

Deaths and health setbacks are more likely to move people in each country towards faith and spirituality.

Vancouver, BC [December 11, 2025] – Americans are significantly more likely than Canadians to be drawn to faith and spirituality when facing challenges in their lives, a new two-country Research Co. poll has found.

The online survey of representative national samples asked Canadians and Americans if they sought faith and spirituality “more than usual” when going through eight different experiences.

More than seven-in-ten Americans (71%) and just under three-in-five Canadians (59%) say they became more in tune with faith and spirituality after the loss of a loved one.

Majorities of respondents in the two countries (64% in the United States and 53% in Canada) sought faith and spirituality when they experienced an unexpected health setback.

At least half of Americans became more in tune with faith and spirituality when they encountered financial problems (55%), after the birth of a loved one (53%) or when experiencing career-related setbacks, such as failing to get admission to a university, losing a job or not being hired after an interview (50%).

In Canada, about two-in-five respondents acknowledged becoming more in tune with faith and spirituality on account of the birth of a loved one (42%), financial problems (41%) or career-related setbacks (38%).

While almost half of Americans (46%) turned to faith and spirituality upon the end of a relationship, only 36% of Canadians followed the same course of action when going through a break-up, separation or divorce.

“Only 33% of Canadian men and 41% of American men looked more closely at faith and spirituality after a break-up,” says Mario Canseco, President of Research Co. “The proportions rise to 40% among Canadian women and to 51% among American women.”

Fewer Americans and Canadians sought faith and spirituality during the COVID-19 pandemic (44% in the U.S. and 32% in Canada) or after the re-election of Donald Trump as President of the United States (35% in the U.S. and 20% in Canada).

Just under a third of Republicans in the United States (32%) became more in tune with faith and spirituality after Trump’s re-election, compared to 35% of Independents and 41% of Democrats.

In Canada, similar proportions of people who voted for the Liberal Party (21%), the Conservative Party (20%) or the New Democratic Party (NDP) (19%) in the 2025 federal election sought faith and spirituality after Trump’s victory.

Find our data tables for Canada here, data tables for the United States here and download the press release here.

Similar Views on Animals in Canada and the United States

December 4, 2025December 5, 2025By Mario Canseco

Vancouver, BC [December 4, 2025] – Few residents of Canada and the United States voice support for two practices related to animals, a new two-country Research Co. poll has found.

In the online survey of representative national samples, only 19% of Americans (-6 since a similar Research Co. poll conducted in September 2020) and 16% of Canadians (-1 since a similar Research Co. poll conducted in July 2024) are in favour of killing animals for their fur.

“There is a significant gender gap when it comes to killing animals for their fur in the Canada and the United States,” says Mario Canseco, President of Research Co. “While 25% of American men and 22% of Canadian men see no problem with this practice, only 12% of women in each of the two countries feel the same way.”

On a regional basis, acceptance of killing animals for their fur in Canada is highest in Atlantic Canada (22%) and Saskatchewan and Manitoba (also 22%), followed by British Columbia (17%), Ontario (16%), Quebec (15%) and Alberta (13%).

In the United States, the results on this question are steady across all four census regions: South (20%), West (19%), Northeast (18%) and Midwest (17%).

In Canada, similar proportions of respondents of four different ethnicities are in favour of killing animals for their fur: Indigenous (17%), East Asian (16%), European (also 16%) and South Asian (14%).

Just under one-in-four African Americans (24%) are in favour of killing animals for their fur. The proportions are lower among respondents in the United States who are white (18%) or Hispanic (14%).

There are two issues where there is a sizeable difference between the two countries.

The use of animals in rodeos is endorsed by 41% of Americans (-5) and 25% of Canadians (-1).

More than half of Americans who identify as Republicans (56%) are in favour of using animals in rodeos, compared to 39% among Independents and 32% among Democrats.

In Canada, just over a third of people who voted for the Conservative Party in this year’s federal election (34%) see no problem with using animals in rodeos. The proportions are lower among those who cast ballots for the Liberal Party (22%) or the New Democratic Party (NDP) (15%).

While more than half of Americans (52%, -12) favour keeping animals in zoos and aquariums, only 34% of Canadians (-2) concur.

Once again, political allegiance plays a role in public perceptions. More than three-in-five Republicans (63%) are in favour of keeping animals in zoos and aquariums, compared to just under half of Democrats (48%) and Independents (47%).

In Canada, support for keeping animals in zoos and aquariums is highest among Conservative voters (38%), followed by Liberals (33%) and New Democrats (25%).

Just over one-in-five Americans (21%, -4) are in favour of hunting animals for sport, compared to only 12% (+1) of Canadians.

Republicans in the United States are more likely to voice support for hunting animals for sport (30%) than Independents (19%) or Democrats (16%). The political fluctuations are not as deep in Canada, with similar proportions of residents who voted for the Conservatives (14%), the Liberals (11%) and the New Democrats this year (also 11%) being in favour of trophy hunting.

The views of residents are significantly different on hunting animals for meat, with three-in-five Canadians (60%, =) and two thirds of Americans (66%, -1) favouring this practice.

American men (75%) and Canadian men (67%) are more supportive of hunting animals for meat than American women (56%) and Canadian women (55%).

Almost seven-in-ten respondents in the two countries (69% each) are in favour of eating animals. In each country, the proportion of supporters is highest among residents aged 55 and over (72% in Canada and 73% in the United States).

Find our data tables for Canada here, data tables for the United States here and download the press release here.

Teaching Creationism in Schools Gains Backers in Canada

November 20, 2025November 25, 2025By Mario Canseco

A majority of Canadians still believe human beings evolved from less advanced life forms over millions of years.

Vancouver, BC [November 20, 2025] – The proportion of Canadians who think there is a place for creationism in their province’s classrooms has increased over the past year and a half, a new Research Co. poll has found.

In the online survey of a representative national sample, 48% of Canadians (+7 since a similar Research Co. poll conducted in April 2024) think creationism—the belief that the universe and life originated from specific acts of divine creation—should be part of the school curriculum in their province.

More than a third of Canadians (35%, -7) disagree with teaching creationism to school children, while 18% (+1) are not sure.

“The increase in support for discussing creationism in schools is being driven by Canadians aged 18-to-34 (58%, +10),” says Mario Canseco, President of Research Co. “Fewer than half of their counterparts aged 35-to-54 (48%, +4) and aged 55 and over (38%, +5) favour this course of action.”

Men (51%, +7) are still more likely than women (44%, +10) to endorse creationism in the classroom. On a regional basis, support for this idea is highest in Ontario (54%, +10), followed by Atlantic Canada (50%, +2) Saskatchewan and Manitoba (50%, +8), Alberta (46%, +3), Quebec (43%, +8) and British Columbia (41%, +4).

More than half of Canadians who voted for the Liberal Party (53%, +16) or the Conservative Party (52%, +6) in this year’s federal election agree with teaching creationism in schools. The proportion is lower among Canadians who cast ballots for the New Democratic Party (NDP) (38%, -5).

Majorities of Canadians whose origins are South Asian (73%, +11) or Indigenous (57%, +7) support discussing creationism in the classroom. Fewer Canadians whose heritage is East Asian (45%, -11) or European (35%, +1) concur.

The year-to-year fluctuations are not as pronounced on the other question included in the survey. Just over three-in-five Canadians (61%, -3) say human beings evolved from less advanced life forms over millions of years, while just under one-in-four (23%, +2) believe God created human beings in their present form within the last 10,000 years.

More than one-in-four Canadians aged 55 and over (26%, +1) side with divine creation, along with more than one-in-five Canadians aged 35-to-54 (22%, +1) and aged 18-to-34 (21%, +1).

Fewer than one-in-four Canadians of four different ethnicities assert that God created human beings: European (22%, +3), East Asian (21%, -3), Indigenous (19%, +10) and South Asian (17%, -2%).

Almost three-in-ten Canadians who supported the Conservatives in this year’s federal election (29%, +3) are also believers in divine creation, compared to about one-in-five Liberals (21%, +4) and New Democrats (19%, -1).

Methodology: Results are based on an online survey conducted from October 24 to October 26, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Fewer Than One-in-Five Canadians View Trump Favourably

November 6, 2025November 19, 2025By Mario Canseco

The proportion of positive impressions has dropped for Wayne Gretzky and Don Cherry; Stephen Harper outranks Justin Trudeau.

Vancouver, BC [November 6, 2025] – Very few Canadians look fondly at the current President of the United States, a new Research Co. poll has found.

In the online survey of a representative national sample, only 18% of Canadians have a favourable opinion of Donald Trump, while just over three-in-four (76%) hold unfavourable views.

Positive views on Trump reach 21% in Alberta and 20% in Ontario. Fewer residents of British Columbia (18%), Saskatchewan and Manitoba (also 18%), Atlantic Canada (17%) and Quebec (16%) concur.

“More than one-in-four Canadians who voted for the Conservative Party this year (27%) regard Donald Trump favourably,” says Mario Canseco, President of Research Co. “The proportions are lower among those who supported the New Democratic Party (NDP) (14%) or the Liberal Party (10%).”

Fewer than one-in-four Canadians have a favourable opinion of South African billionaire Elon Musk (21%) and psychologist and media commentator Jordan Peterson (23%).

Musk’s unfavourability reaches 77% among Canadian women, while Peterson is an unknown entity for 44% of Canadians aged 55 and over.

Fewer than a third of Canadians hold positive views on British broadcaster Piers Morgan (30%) and international activist Greta Thunberg (32%).

Morgan’s favourability rating reaches 40% among Conservative voters in Canada. Almost half of Liberal voters (47%) hold positive views on Thunberg.

When asked about Canada’s previous two prime ministers, Canadians provide a higher favourability rating to Stephen Harper, who served from 2006 to 2015 (47%), than to Justin Trudeau, who served from 2015 to 2025 (39%).

Harper’s positives reach 51% among men, 52% among Canadians aged 55 and over and 59% among residents of Saskatchewan and Manitoba.

Trudeau’s favourability is highest among women (43%), Canadians aged 55 and over (46%) and Quebecers (44%).

In the realm of hockey, Canadians are more likely to hold favourable views on Mario Lemieux (50%, -17 since May 2023) than on Wayne Gretzky (47%, -29) and Don Cherry (42%, -3).

Gretzky and Cherry get their best numbers in Alberta (58% and 55% respectively), while Lemieux does particularly well in Quebec (55%).

More than one-in-five Canadians aged 18-to-34 (22%) do not know who Cherry is. The proportions are lower among Canadians aged 35-to-54 (12%) and aged 55 and over (6%).

More than half of Canadians have a favourable opinion of two actors: Mike Myers (53%) and Ryan Reynolds (58%).

Positive views on Reynolds reach 61% among men and 56% among women. Myers gets particularly high ratings from Canadians aged 35-to-54 (59%) and aged 55 and over (58%).

Find our data tables here and download the press release here.

Canadians Remain Satisfied with Scope of MAID Legislation

October 30, 2025October 29, 2025By Mario Canseco

The proportion of residents who would completely ban medical assistance in dying jumped by six points since 2023.

Vancouver, BC [October 30, 2025] – The perceptions of Canadians on the existing guidelines that allow medical assistance in dying have not gone through severe fluctuations over the past two years, a new Research Co. poll has found.

In the online survey of a representative national sample, 52% of Canadians are satisfied with the regulations, up four points since a similar Research Co. poll conducted in April 2023.

Equal proportions of Canadians are either dissatisfied with the rules related to medical assistance in dying (24%, -3) or are undecided (also 24%, -1).

“Fewer than half of Conservative Party voters in the 2025 federal election (46%) are content with Canada’s medical assistance in dying laws,” says Mario Canseco, President of Research Co. “The proportions are higher among those who cast ballots for New Democratic Party (NDP) (53%) or Liberal Party (59%) candidates.”

Canadians of East Asian descent are the least likely to endorse the status quo on medical assistance in dying (47%). Satisfaction is higher among Canadians whose heritage is European (51%), South Asian (58%) or Indigenous (60%).

More than three-in-five Quebecers (62%) endorse the current guidelines that allow a person to seek medical assistance in dying. The proportions are lower in Saskatchewan and Manitoba (52%), Atlantic Canada (51%), British Columbia (also 51%), Ontario (49%), and Alberta (45%).

When asked about their personal feelings, almost three-in-five Canadians (58%, =) believe medical assistance in dying should be allowed, but only under specific circumstances.

Similar proportions of Canadians think medical assistance in dying should either never be allowed (18%, +6) or always be permitted (16%, -4).

Three-in-four Canadians (75%, +2) support an individual being permitted to seek medical assistance in dying in Canada if these conditions are met:

Being eligible for health services funded by the federal government, or a province or territory (or during the applicable minimum period of residence or waiting period for eligibility).
Being at least 18 years old and mentally competent.
Having a grievous and irremediable medical condition.
Making a voluntary request for medical assistance in dying that is not the result of outside pressure or influence.
Giving informed consent to receive medical assistance in dying.

Under the current legislation, only an adult with a grievous and irremediable medical condition can seek medical assistance in dying in Canada.

Fewer than half of Canadians are willing to expand the scope of existing legislation to allow medical assistance in dying in cases of inability to receive medical treatment (49%, -2), disability (46%, -4), mental illness (42%, -1), homelessness (26%, -2) or poverty (25%, -2).

Practically half of Canadians (49%, +7) believe anyone who helps a person to commit suicide should be prosecuted, while just over three-in-ten (31%, -3) disagree and one-in-five (20%, -3) are not sure.

Canadians aged 18-to-34 are more likely to think that aiding a person to commit suicide should remain a criminal offence (60%, +8) than their counterparts aged 35-to-54 (48%, +7) and aged 55 and over (41%, +7).

Canadians remain divided when asked about the appropriate punishment for a parent who is found guilty of assisting a terminally ill son or daughter to die.

Just under three-in-ten Canadians (28%, -1) express a preference for a prison sentence at the discretion of a judge, while15% (+7) think the crime calls for a mandatory sentence of life imprisonment.

Just over one-in-ten (11%, -3) think the actions in this case can be dealt with through a fine and no time in prison, while just under one-in-four Canadians (23%, -1) choose no penalty at all.

Methodology: Results are based on an online survey conducted from October 15 to October 17, 2025, among 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Affairs and Drugs Among the Least Acceptable Actions in Canada

October 16, 2025October 15, 2025By Mario Canseco

Contraception, divorce and pre-marital relations have the largest levels of moral acceptability across the country.

Vancouver, BC [October 16, 2025] – Fewer than one-in-five Canadians think marital infidelity and the use of illegal drugs can be characterized as “morally acceptable” behaviours, a new Research Co. poll has found.

The online survey of a representative national sample asked Canadians whether they considered 21 different issues as “morally acceptable” or “morally wrong.”

Fewer than one-in-four Canadians believe seven of the issues tested are “morally acceptable”: polygamy (21%, +4 since a similar Research Co. poll conducted in June 2024), suicide (20%, +3), cloning animals (19%, =), married men and/or women having an affair (18%, +2), using illegal drugs (also 18%, +4), cloning humans (12%, -1) and paedophilia (8%, +3).

“Almost one-in-four Canadian men (23%) think marital infidelity is morally acceptable,” says Mario Canseco, President of Research Co. “The proportion is decidedly lower (13%) among Canadian women.”

There is a significant regional divide on this question. Practically one-in-four Quebecers (24%) have no moral qualms about married people having an affair. Fewer than one-in-five residents of all other regions feel the same way.

Two-in-five Canadians (40%, =) think the death penalty is “morally acceptable.” Fewer Canadians feel the same way about four other issues: buying and wearing clothing made of animal fur (38%, +4), pornography (31%, +3), prostitution (28%, +3) and medical testing on animals (25%, +2).

While almost half of Canadian men (46%) think it is “morally acceptable” to buy and wear clothing made of animal fur, only 30% of Canadian women concur.

At least half of Canadians think five other issues are “morally acceptable”: abortion (56%, -2), medical research using stem cells obtained from human embryos (55%, =), physician-assisted death (54%, -3), sexual relations between two people of the same sex (also 54%, -1) and gambling (50%, +1).

Gambling is regarded as a “morally acceptable” practice by majorities of Canadians whose origins are East Asian (60%) or Indigenous (56%). The proportions are decidedly lower among Canadians of European (30%) or South Asian (22%) heritage.

The four issues that find the largest levels of moral acceptability across Canada are all related to human interaction: contraception (73%, -3), divorce (70%, -2), sexual relations between an unmarried man and woman (67%, -3) and having a baby outside of marriage (62%, -5).

Methodology: Results are based on an online survey conducted from September 10 to September 12, 2025, among 1,003 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Upward Trend for Mandatory Vaccinations for Children in Canada

October 9, 2025October 9, 2025By Mario Canseco

A third of Albertans (34%) believe all decisions on inoculation belong to parents.

Vancouver, BC [October 9, 2025] – There has been a sizeable increase in the level of support for mandatory vaccinations for childhood diseases—such as polio or measles—in Canada, a new Research Co. poll has found.

In the online survey of a representative national sample, 72% of Canadians think vaccinations for children should “definitely” or “probably” be mandatory in their province, up five points since a similar Research Co. poll conducted in October 2024.

Just under one-in-four Canadians (23%, -6) believe parents should “definitely” or “probably” be the ones deciding whether their children should be vaccinated.

A third of respondents in Alberta (34%, =) reject any mandate related to childhood vaccinations. The proportions are lower in Saskatchewan and Manitoba (22%, -8), Ontario (also 22%, -6), Quebec (21%, -10), British Columbia (also 21%, -9) and Atlantic Canada (19%, -9).

“While support for mandatory childhood vaccinations increased to 72% in 2025, it is still nowhere near the levels observed prior to the COVID-19 pandemic,” says Mario Canseco, President of Research Co. “In 2018, almost nine-in-ten Canadians (88%) were in favour of a mandate.”

In the late 1990s, a study published in the weekly medical journal The Lancet—which has since been discredited and retracted—attempted to link childhood vaccination and autism.

More than a third of Canadians (35%, +4) think there “definitely” or “probably” is a connection between the childhood vaccine for Measles, Mumps and Rubella (MMR) and autism.

While only 30% of women in Canada believe there is a link between the MMR vaccine and autism, the proportion rises to 42% among men.

Half of Canadians (50%, -8) believe every person should be allowed to decide if they want to get vaccinations for seasonal diseases, such as the flu. A slightly smaller proportion (46%, +8) would prefer for the flu vaccine to be mandatory in their province.

More than half of Conservative Party voters in this year’s federal election (58%) think every individual should make the decision on vaccinations for seasonal diseases. The proportions are lower among Canadians who cast ballots for the Liberal Party (44%) and the New Democratic Party (NDP) (42%).

Find our data tables here and download the press release here.

Americans More Likely to Swear in Conversation Than Canadians

October 2, 2025October 2, 2025By Mario Canseco

Similar proportions of Canadians (43%) and Americans (38%) “always” alter how they speak to avoid swearing.

Vancouver, BC [October 2, 2025] – Swear words are more likely to find their way into the conversations of Americans than the conversations of Canadians, a new two-country Research Co. poll has found.

In the online survey of representative national samples, more than half of Canadians (57%) say they swear “frequently” or “occasionally” when talking to friends, down one point since a similar Research Co. poll conducted in September 2023.

Fewer Canadians admit to swearing in conversations with relatives (43%, =), co-workers (35%, -4) and strangers (23%, -3).

Conversely. more than half of Americans swear “frequently” or “occasionally” when talking to friends (64%) and relatives (51%). Smaller proportions of respondents in the United States also rely on swear words during conversations with co-workers (47%) and strangers (33%).

“Only 22% of Canadians and 20% of Americans aged 55 and over swear at work,” says Mario Canseco, President of Research Co. “The proportions rise to 43% in Canada and 64% in the United States among those aged 18-to-34.”

Majorities of Canadians say they hear other people swear “frequently” or “occasionally “when talking with friends (71%, -1), relatives (57%, +2), co-workers (54%, +2) and strangers (51%, -1). The proportions are markedly higher in the United States during conversations with friends (74%), relatives (65%), co-workers (60%) and strangers (59%).

In Canada, 43% of respondents (-1) claim to “always” alter the way they speak to make sure they do not swear in public, while a similar proportion (42%, -2) say they “sometimes” alter the way they speak so as not to swear in front of certain people.

Americans are more likely to say they “sometimes” alter their language to avoid swearing (49%) than to “always” partake in this behaviour (38%).

Only 15% of Canadians and 13% of Americans say they “never” alter the way they speak and if a swear word comes out, they do not worry about it.

Canadians who voted for the Conservative Party this year are slightly more likely to say they “never” alter their language in a public conversation (16%) than those who supported the Liberal Party (14%) or the New Democratic Party (NDP) (11%).

In the United States, Republicans are more likely to say they “never” alter the way they speak (16%) than Independents (14%) or Democrats (7%).

Respondents to this survey were asked to type in the swear word they say the most. Fewer than one-in-five Canadians (17%) and Americans (13%) claim to either not swear at all or lack a favourite word.

In Canada, only two words reached double digits: “f*ck” (41%, +1) and “sh*t” or “m*rd*” (22%, -1). In the United States, “f*ck” was also at the top of the list (37%), followed by “sh*t” (24%) and “d*mn” (13%).

Methodology: Results are based on an online survey conducted from June 30 to July 2, 2025, among 1,001 adults in Canada and 1,000 adults in the United States. The data has been statistically weighted according to Canadian census figures for age, gender and region in each country. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20, for each country.

Find our data tables for Canada here, data tables for the United States here and download the press release here.

Economic Confidence Rises in Canada, But Inflation Worries Persist

September 25, 2025September 24, 2025By Mario Canseco

There is a significant gap when Canadians aged 55 and over assess Mark Carney and Pierre Poilievre.

Vancouver, BC [September 25, 2025] – While most Canadians believe the country’s financial standing is not ideal at this point, there has been a marked increase in positive perceptions over the past five months, a new Research Co. poll has found.

In the online survey of a representative national sample, 62% of Canadians say the economic conditions in Canada are “poor” or “very poor” today, down six points since a similar Research Co. poll conducted in April.

More than a third of Canadians (35%, +6) rate the country’s economic conditions as “very good” or “good”.

Almost half of respondents in Atlantic Canada (49%) rate Canada’s current financial situation positively. The proportions are lower in Quebec (43%), Saskatchewan and Manitoba (40%), Ontario (36%), British Columbia (29%) and Alberta (28%).

Equal proportions of Canadians predict that the Canadian economy will decline (39%, -4) or remain the same (also 39%, +8) in the next six months, while just 15% (-1) expect an improvement.

In spite of the positive momentum on the country’s economic standing, inflation concerns continue to be prevalent across the country. More than three-in-four Canadians (76%, +1) expect to pay more for a week’s worth of groceries in the next six months, and two thirds foresee higher prices for a new car (68%, -2) and gasoline (67%, +15).

Smaller proportions of Canadians—yet still majorities—predict higher prices for a new television set (55%, -2) and real estate (52%, =) in the next six months.

There is little change on the question related to personal finances, with 50% of Canadians (+1) saying their situation is “very good” or “good” and 47% (-1) deeming it “poor” or “very poor”.

Compared to April, there is a noticeable decrease in the proportion of Canadians who have worried “frequently” or “occasionally” about specific financial setbacks.

About half of Canadians have been concerned about the safety of their savings (50%, -5) and the value of their investments (49%, -6) in the past couple of months. Fewer than two-in-five have worried “frequently” or “occasionally” about unemployment affecting their household (39%, -4), being able to pay their mortgage or rent (also 39%, -4), or their employer running into serious financial trouble (32%, -5).

“More than half of Canadians aged 18-to-34 (52%) have worried about making their mortgage or rent payments,” says Mario Canseco, President of Research Co. “The level of concern is only slightly lower among their counterparts aged 35-to-54 (46%).”

Two-in-five Canadians (40%, +5) trust Governor of the Bank of Canada Tiff Macklem to do the right thing to help the economy.

The numbers did not move significantly for the country’s top federal leaders, with a majority of Canadians (58%, -1) trusting Prime Minister Mark Carney on economic management, and more than two-in-five (44%, +1) expressing the same view about federal opposition leader Pierre Poilievre.

As was the case in April, most Canadians aged 55 and over (63%), aged 18-to-34 (57%) and aged 35-to-54 (52%) trust Carney to do the right thing to help the economy. Poilievre’s numbers on this question are best with Canadians aged 18-to-34 (49%) and aged 35-to-54 (48%), but drop among those aged 55 and over (37%).

Find our data tables here and download the press release here.