Canadians Losing Pride in Specific Institutions and Features

The proportion of Canadians who say they are proud of the Armed Forces has fallen by 22 points since 2019.

Vancouver, BC [July 1, 2021] – Fewer Canadians are expressing a positive emotional connection with important components of life in the country, a new Research Co. poll has found.

In the online survey of a representative national sample, more than three-in-four Canadians (77%) say they are proud of the Canadian flag, down five points since a similar Research Co. poll conducted in 2020.

At least two thirds of Canadians express pride in multiculturalism (70%, -1), the Canadian Armed Forces (67%, -7), the health care system (66%, -9) and hockey (also 66%, +2).

Compared to a Research Co. poll conducted in 2019, pride in the Canadian Armed Forces has fallen by 22 points. Canadians aged 55 and over are more likely to express pride in the Canadian Armed Forces (73%) than their counterparts aged 35-to-54 (67%) and aged 18-to-34 (60%).

This year, about three-in-five Canadians say they are proud of Indigenous culture (62%, =), the state of democracy in Canada (also 62%, -4), and bilingualism (59%, -2).

Just over half of Canadians who voted for the Conservative Party in the 2019 federal election (54%) are proud of indigenous culture. The proportion is significantly higher among those who cast ballots for the New Democratic Party (NDP) (72%) and the Liberal Party (75%).

About half of Canadians express pride in the Canadian justice system (52%, -3), Parliament (50%, -3) and the Canadian economy (49%, -4).

While two thirds of Canadians who voted for the Liberals in the last federal election (68%) say they are proud of Parliament, only a third of those who supported the Conservatives (34%) share the same view.

“In 2019, 80% of Canadians said they were proud of the Canadian economy,” says Mario Canseco, President of Research Co. “This year, the proportion has fallen by 31 points to 49%.”

The Monarchy remains the lowest ranked of the 12 institutions and features tested, with 34% of Canadians saying it makes them proud, down six points since 2020.

British Columbia has the highest proportion of residents who are proud of the monarchy (44%) while Quebec has the lowest (29%).

Methodology: Results are based on an online study conducted from June 24 to June 26, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Home Gardening is More Prevalent in Western Canada

British Columbians and Albertans are more likely to be growing or cultivating plants at home than Canadians in other provinces.

Vancouver, BC [June 24, 2021] – More than three-in-five Canadians are enjoying gardening at home, with the number climbing in two western provinces, a new Research Co. poll has found.

In the online survey of a representative national sample, 63% of Canadians say they currently grow or cultivate plants in their home, either indoors or outdoors.

The proportion of Canadian home gardeners is highest in British Columbia (67%) and Alberta (also 67%), followed by Saskatchewan and Manitoba (65%), Ontario (64%), Quebec (59%) and Atlantic Canada (53%).

“More than two thirds of Canadians aged 55 and over (68%) are home gardeners,” says Mario Canseco, President of Research Co. “Fewer Canadians aged 18-to-34 (63%) and aged 35-to-54 (57%) are growing or cultivating plants at home.”

Canadian women are more likely to be partaking in home gardening (68%) than their male counterparts (57%).

Just under two-in-five Canadian home gardeners (39%) grow or cultivate plants at home mostly for ornamental purposes, while 27% do so mostly for consumption. 

One third (34%) of home gardeners are interested in growing or cultivating plants both for ornamental purposes and consumption—including 44% of those who reside in British Columbia.

Across the country, 14% of Canadian home gardeners say they spend more than $200 a year on tools, plants and seeds. In contrast, 23% say they devote anywhere from $101 to $199, 37% spend anywhere from $50 to $100 and 26% devote less than $50 on a yearly basis.

Just under one-in-four Canadian home gardeners (23%) think the plants they grow or cultivate are better than most others in their neighbourhood. While 61% of home gardeners see little difference, 7% admit that their plants are worse than most others in the area where they reside.

Canadian home gardeners who spend more than $200 a year on tools, plants and seeds are significantly more likely to think that their plants are superior to others in their neighbourhood (36%) than those who make a lower investment in their hobby.

Methodology: Results are based on an online study conducted from June 12 to June 14, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Liberals Have Eight-Point Lead Over Tories in Canada

Health care is the most important issue facing the country for three-in-ten Canadians, followed by the economy and jobs.

Vancouver, BC [June 17, 2021] – The governing Liberal Party remains ahead of its rivals in Canada’s federal political scene, a new Research Co. poll has found.

In the online survey of a representative national sample, 38% of Canadian decided voters would support the Liberal candidate in their constituency if a federal election were held tomorrow, up one point since a similar Research Co. poll conducted in March.

The Conservative Party is second with 30% (+2), followed by the New Democratic Party (NDP) with 20% (=), the Bloc Québécois with 5% (-2), the Green Party also with 5% (-1) and the People’s Party with 1% (=).

The Liberals are ahead of the Conservatives by 15 points among female decided voters (40% to 25%). Among male decided voters, the Liberals are barely ahead of the Conservatives (37% to 35%).

This month, the Liberal Party fares best with decided voters aged 55 and over (41%, with the Conservatives at 36%) and decided voters aged 18-to-34 (40%, with the NDP at 29%). The race is closer among decided voters aged 35-to-54 (36% for the Liberals, and 34% for the Conservatives).

The Liberals remain the most popular federal party among decided voters in Atlantic Canada (49%), Ontario (42%) and Quebec (39%). The Conservatives continue to dominate in Alberta (50%) and Manitoba and Saskatchewan (also 50%). In British Columbia, the New Democrats are in first place (34%), followed by the Liberals (31%) and the Conservatives (27%).

Half of Canadians (50%, -6) approve of the way Prime Minister and Liberal Party leader Justin Trudeau is handling his duties.

NDP leader Jagmeet Singh posted the same approval rating as Trudeau (50%, +4). The numbers are lower for Official Opposition and Conservative Party leader Erin O’Toole (34%, +1), Green Party leader Annamie Paul (32%, +2) and People’s Party leader Maxime Bernier (14%, -1).

More than a third of Canadians select Trudeau when asked which one of the main party leaders would make the best prime minister (37%, -3). For the first time, Singh is in second place on this indicator (17%, +5), followed by O’Toole (15%, =), Bloc leader Yves-François Blanchet (3%, +1), Bernier (3%, +1) and Paul (2%, -1).

Health care is identified as the most important issue facing the country by 29% of Canadians (-4), followed by the economy and jobs (23%, -1), housing, homelessness and poverty (14%, +5), the environment (9%, +2) and COVID-19 (7%, -4).

Methodology:

Results are based on an online study conducted from June 12 to June 14, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.
 

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Photo Credit: Makaristos

Most Canadians Unwilling to Provide High Marks to Justice System

Majorities of respondents say the courts are too soft on offenders and need to address bias against Indigenous Canadians.  

Vancouver, BC [June 11, 2021] – Many Canadians appear dissatisfied with the way the justice system works in the country, a new Research Co. poll has found.  

In the online survey of a representative national sample, three-in-four Canadians (76%) say the justice system needs more resources because it takes too long to get cases dealt with—a proportion that rises to 86% among Canadians aged 55 and over.  

Seven-in-ten Canadians (71%) believe the outcome of cases in Canada’s justice system depends heavily on how good your lawyer is, an opinion that reaches 76% in Ontario.  

Three-in-five Canadians (61%) think that the justice system is too soft on offenders when it comes to criminal cases. Canadians who voted for the Conservative Party in the 2019 federal election are more likely to feel this way (73%) than those who cast ballots for the New Democratic Party (NDP) (68%) or the Liberal Party (63%).  

A majority of Canadians (57%) state that the justice system has not done enough to address bias against Indigenous Canadians—a proportion that rises to 60% in Quebec.  

Across the country, 29% of Canadians give the justice system in the country a grade of 8 to 10. This positive rating is highest in British Columbia (35%), followed by Alberta (34%), Ontario (32%), Quebec (29%), Saskatchewan and Manitoba (28%) and Atlantic Canada (24%).  

More than two-in-five Canadians (43%) provide a grade of 5 to 7 to the justice system, while one-in-five (21%) rate it from 1 to 4.  

Canadians were also asked about their last experience with four different components of the justice system. Just over one-in-four (26%) consider that the last resolution they received in criminal court was unfair to them.  

Slightly smaller proportions of Canadians believe their last resolution was unfair on family court (22%), traffic and bylaw disputes (20%) and small claims (19%).

“While Canadians are more likely to report that the justice system was fair to them the last time they went to court, some discrepancies persist,” says Mario Canseco, President of Research Co. “On family court, men are more likely to consider that the resolution was unfair to them (25%) than women (19%).”

Methodology: Results are based on an online study conducted from June 3 to June 5, 2021, among 1,000 Canadian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Canadians Support Paid Leave for Couples After Miscarriage

Across the country, 13% of Canadians say themselves or their partner have experienced a miscarriage.

Vancouver, BC [June 4, 2021] – A sizeable proportion of Canadians are in favour of allowing people who have experienced a pregnancy loss to have paid time off from work, a new Research Co. poll has found.

New Zealand’s Parliament recently voted to pass legislation that would allow couples who go through a miscarriage or stillbirth to have three days of paid leave.

In the online survey of a representative national sample, 78% of Canadians support enacting similar legislation in Canada, while only 10% are opposed and 13% are undecided.

Support for allowing paid leave to people who experience a pregnancy loss reaches 80% among women, 81% among Canadians aged 55 and over, and 83% among British Columbians.

Across the country, 13% of Canadians say themselves or their partner have experienced a miscarriage, defined as the loss of a pregnancy before 20 weeks of gestation. In addition, about one-in-five say they know a family member (19%) or a friend (18%) who went through this complication.

Fewer Canadians have faced two other setbacks. Just under one-in-ten (8%) report that themselves or their partner experienced infertility, or trying to get pregnant for at least a year with no success, and 3% endured a stillbirth, defined as the loss of a pregnancy after 20 weeks of gestation.

Most Canadians who have experienced miscarriage and/or stillbirth say they received enough information and support from their family (70%) and their friends (66%). The numbers are lower for their family doctor or general practitioner (58%) and their workplace (41%).

Three-in-ten Canadians (30%) who endured a miscarriage or stillbirth state that their family doctor did not provide enough information and support after the loss, while one-in-four (24%) feel the same way about their workplace.

Methodology: Results are based on an online study conducted from May 17 to May 19, 2021, among 1,000 Canadian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Vaccine Rollout Opinions Improve in Some Canadian Provinces

Almost two thirds of respondents think the goal to inoculate every willing Canadian by the end of September 2021 will be attained.

Vancouver, BC [May 28, 2021] – The perceptions of Canadians on the way COVID-19 vaccination efforts are advancing have improved markedly this month, a new Research Co. poll has found.

In the online survey of a representative national sample, 57% of Canadians are satisfied with the procurement of COVID-19 vaccine doses from the federal government, up nine points since a similar survey conducted in March 2021.

Majorities of Canadians are also content with the vaccination plans and phases outlined by their province (61%, +7) and with the pace of vaccination efforts in their province (58%, +10).

“The same regional differences that we currently see across Canada when it comes to COVID-19 management are also present on the vaccine rollout,” says Mario Canseco, President of Research Co. “While more than three-in-five residents of Quebec (69%) and British Columbia (62%) are satisfied with the pace of vaccination efforts, only 48% of those in Ontario and Alberta feel the same way.”

In December 2020, the Public Health Agency of Canada (PHAC) stated that it expected to have enough COVID-19 vaccine doses to inoculate every willing Canadian by the end of September 2021.  

Almost two thirds of Canadians (65%) believe the vaccination goal outlined by the PHAC will be attained, up 20 points since a similar survey completed in February 2021.  

This month, 83% of Canadians say they have already been vaccinated against COVID-19, or plan to have a first shot when it becomes available to them, while 13% will “definitely” or “probably” not get inoculated—including 20% of those who voted for Conservative Party candidates in the 2019 federal election.  

More than four-in-five Canadians (84%, +1) agree with regulations that require all customers or visitors entering an indoor premise to wear a mask while inside.  

Three-in-four Canadians (75%, -2) say they wear a mask every time they go out, a proportion thar rises to 82% among women and 80% among Canadians aged 55 and over.  

Sizeable proportions of Canadians continue to endorse specific measures to deal with COVID-19, including keeping the border with the United States closed to non-essential travel (80%, -3) and placing all travellers arriving to Canada into a mandatory 14-day quarantine or isolation period (79%, -3). In addition, 74% (=) would prohibit non-essential travel from one province to another and 67% (-1) would prohibit non-essential travel inside provinces.  

Just under a third of Canadians say they are cleaning the groceries they buy to prevent infection (30%, +1) and acknowledge they are overeating or eating more than usual at home (29%, +4).  

Fewer Canadians admit to losing their temper more than usual at home (20%, including 28% of those aged 18-to-34), having a bath or shower less often than before the pandemic (16%, -1), not ordering food from restaurants at all because they fear infection (15%, -4), drinking more alcohol than usual at home (13%, -1) and brushing their teeth less often than before the pandemic (11%, but rising to 21% among Albertans).  

Methodology:

Results are based on an online study conducted from May 17 to May 19, 2021, among 1,000 Canadian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

 

Views on Governments Falter as Canadians See Pandemic’s End

Ontarians and Albertans are the least likely to express confidence in the measures implemented by their provincial administrations.

Vancouver, BC [May 25, 2021] – For the first time since the start of the pandemic, a majority of Canadians believe the most vicious moments of COVID-19 have passed, a new Research Co. poll has found.

In the online survey of a representative national sample, 55% of Canadians think the worst of the COVID-19 outbreak is behind us, up eight points since a similar Research Co. survey conducted in March.

Conversely, 27% of Canadians think the worst of the pandemic is ahead of us, down six points in two months.

Just over half of Canadians (51%) are satisfied with how the federal government has managed the pandemic, unchanged since March. The numbers are similar for provincial governments (52%, -1) and municipal governments (55%, +1).

Among the four most populous provinces, the satisfaction rating remains below the 50% threshold in Ontario (42%, -3) and Alberta (34%, -3). More than three-in-five residents of British Columbia (62%, -3) and Quebec (61%, +3) are content with how their governments have managed COVID-19.

Almost half of Canadians (46%) think the measures that are currently in place in their province to deal with COVID-19 are correct for the situation. While three-in-ten (29%) believe the measures do not go far enough, one-in-five (19%) claim they go too far.

“Residents of Ontario and Alberta are more likely to be dissatisfied with the measures implemented to deal with COVID-19,” says Mario Canseco, President of Research Co. “Just over a third of residents in each jurisdiction endorse the course of action outlined by their provincial governments.”

Canadians were also asked about the level of confidence they have in their provincial government to handle specific tasks.

Majorities of respondents trust their provincial administration to release accurate (61%) and complete (56%) information about COVID-19 cases and hospitalization rates to the media and the public.

Most Canadians also trust their provincial administrations to respond to a natural disaster (60%), establish public health guidelines and restrictions (58%) and ensure the sustainability of the health care system (55%). Fewer respondents (43%) express confidence in their provincial government to spend tax dollars wisely.

On the matter of establishing public health guidelines, the level of confidence is highest in British Columbia (66%), followed by Quebec (63%), Atlantic Canada (also 63%), Saskatchewan and Manitoba (58%), Ontario (52%) and Alberta (45%).

Across the country, 84% of Canadians believe that COVID-19 is “definitely” or “probably” a real threat, while 12% disagree with this assessment.

Canadians who voted for the Conservative Party in the 2019 federal election are more likely to be skeptical of the threat posed by COVID-19 (20%) than those who supported the New Democratic Party (NDP) (11%) or the Liberal Party (8%).

Methodology:

Results are based on an online study conducted from May 17 to May 19, 2021, among 1,000 Canadian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

 

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

 

Canadians Conflicted When Assessing the Death Penalty

Half of respondents prefer life imprisonment without the possibility of parole as the punishment for convicted murderers.

Vancouver, BC [May 14. 2021] – The views of Canadians on capital punishment did not go through a severe fluctuation over the past year, a new Research Co. poll has found.

In the online survey of a representative national sample, 50% of Canadians (-1 since a similar Research Co. survey conducted in February 2020) support reinstating the death penalty for murder in Canada, while 36% (+1) are opposed and 13% are undecided.

Support for the return of capital punishment is highest among men (57%), Canadians aged 55 and over (also 57%) and Albertans (56%).

Canadians who voted for the Conservative Party in the 2019 federal election are more likely to endorse the death penalty (66%) than those who cast ballots for the Liberal Party (50%) or the New Democratic Party (NDP) (43%).

When asked about their personal impressions about the death penalty, three-in-ten Canadians (29%) believe it is never appropriate—including 32% of women, 34% of those aged 18-to-34 and 34% of Ontarians.

Conversely, half of Canadians (51%) think the death penalty is sometimes appropriate, while 10% consider it always appropriate.

More than half of Canadians who support the return of the death penalty believe it would serve as a deterrent for potential murderers (53%), think it fits the crime if a convicted murderer has taken a life (52%) and say it would save taxpayers money and the costs associated with having murderers in prison (also 52%). 

Fewer supporters of capital punishment also think it would provide closure to the families of murder victims (47%) and that murderers cannot be rehabilitated (32%).

Two thirds of Canadians who oppose the reinstatement of the death penalty in the country (66%) are preoccupied with the possibility of a person being wrongly convicted and then executed.

Some opponents of capital punishment also believe it is wrong to take the murderer’s own life as punishment (50%), that the death penalty would not serve as a deterrent for potential murderers (47%), that murderers should do their time in prison, as indicated by a judge (42%) and that murderers can be rehabilitated (20%).

When Canadians are asked about their preferred punishment for convicted murderers in the country, half of respondents (51%) select life imprisonment without the possibility of parole, while one third (34%) gravitate towards the death penalty.

“Canadians appear to be fully aware of the ramifications that a possible return of capital punishment would bring,” says Mario Canseco, President of Research Co. “While half are supportive of reinstating the death penalty, significantly fewer believe it would ultimately be the most suitable way to deal with murder convictions.”

Methodology:

Results are based on an online study conducted from May 7 to May 9, 2021, among 1,000 Canadian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Money and Health Worries Are Making Canadians Lose Sleep

Three-in-five Canadians (60%) fall below the recommended sleep guidelines on weekdays or workdays.

Vancouver, BC [May 11, 2021] – Canadians who are having a difficult time falling asleep at night have two major concerns on their minds, a new Research Co. poll has found.

In the online survey of a representative national sample, 43% of Canadians say financial matters made it harder for them to fall asleep at night over the past month, while 36% mention health.

Since a similar Research Co. survey conducted in December 2019, the proportion of Canadians who found it challenging to fall asleep on account of financial matters fell by six points, while those worried about health increased by seven points.

One third of Canadians (32%, =) had a hard time falling asleep on account of relationship and family concerns, while fewer were worried about work (24%, +1), Canadian politics and issues (10%< +4) and international politics and issues (9%, +3).

“More than two-in-five Canadians aged 55 and over (44%) had no trouble falling asleep over the past month,” says Mario Canseco, President of Research Co. “The numbers drop dramatically among their counterparts aged 35-to-54 (23%) and aged 18-to-34 (17%).”

Millennials are significantly more likely to have a difficult time falling asleep due to financial matters (53%) and work (42%) than Baby Boomers (31% and 7% respectively).

Health Canada guidelines recommend sleeping from 7 to 9 hours a night. Across the country, 60% of Canadians are sleeping for fewer than 7 hours on weekdays or workdays, down four points since 2019. Just under half of Canadians (49%, -2) are sleeping for fewer than 7 hours on a weekend or non-workday.

There is little change since 2019 on the feeling Canadians have after waking up each morning. Almost one-in-five respondents (18%, +1) say they are “very well rested” after a typical night’s sleep on a weekday or workday, and a majority (52%, -1) are “moderately well rested.” 

About a third of women (33%), Canadians aged 35-to-54 (34%), Atlantic Canadians (also 34%) and residents of Saskatchewan and Manitoba (also 34%) deem themselves “not too well rested” or “not well rested at all” when a new workday or weekday arrives.

After a typical night’s sleep on a weekend or non-workday, the proportion of Canadians who claim to feel “very well rested” or “moderately well rested” remains at 75%.

Just over two-in-five Canadians (41%, +2) continue to say that they have a difficult time falling asleep at least 3 days a week. A slightly smaller proportion (35%, -1) find it difficult to slumber for 1 or 2 days each week, while one-in-four (24%, -1) never have problems. 

Methodology:
Results are based on an online survey conducted from May 1 to May 3, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Canadians Endorse “Vaccine Passports” for Mass Gatherings

Majorities of residents think the concept is a “good idea” for sporting events, concerts, plays and movies.

Vancouver, BC [May 7, 2021] – More than half of Canadians are in favour of a “Vaccine Passport” that would allow crowds to assemble during the COVID-19 pandemic, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 57% of Canadians think it is a good idea to rely on a “Vaccine Passport” to be able to go to live sporting events as a spectator.

“Vaccine Passports” would essentially amount to “Proof of Vaccination” certificates for people who have been inoculated against COVID-19.

“Almost three-in-five residents of British Columbia, Alberta and Ontario (59%) support the concept to be put in place for live sporting events,” says Mario Canseco, President of Research Co. “More than half of residents of Saskatchewan and Manitoba (57%), Quebec (56%) and Atlantic Canada (51%) concur.”

Majorities of Canadians are also in favour of “Vaccine Passports” for people to be able to go to live concerts as a spectator (56%) and to be able to go to the theatre or cinema (55%).

The “Vaccine Passport” is more popular when Canadians are asked about trips in three different iterations. Almost two thirds of respondents (64%) believe the concept is a good idea for travel to other countries, while 54% endorse it for trips to other Canadian provinces and 54% for travel inside their own province.

Canadians who voted for the Liberal Party in the 2019 federal election are more likely to support the use of a “Vaccine Passport” for trips inside their own province (63%) than those who cast ballots for the New Democratic Party (NDP) (54%) and the Conservative Party (53%).

While two thirds of Canadians aged 55 and over (66%) are in favour of “Vaccine Passports” for travel to other Canadian provinces, the level of support drops to 57% among those aged 35-to-54 and to 56% among those aged 18-to-34.

The level of support is slightly lower—although still a majority—for the use of “Vaccine Passports” to be able to visit a gym or fitness facility (54%) and to be able to work at an office (52%).

Canadians who voted for the Conservatives in 2019 are less likely to support the concept of “Vaccine Passports” for offices (49%) than those who voted for the New Democrats (55%) and the Liberals (61%).

Methodology:
Results are based on an online survey conducted from May 1 to May 3, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Canada’s Moral Compass Relatively Unchanged Since 2020

Almost two thirds of Canadians (65%) believe physician-assisted death is “morally acceptable.”

Vancouver, BC [April 30, 2021] – While many Canadians continue to have no moral qualms when assessing issues such as divorce or contraception, opinions are noticeably different on matters such as polygamy or infidelity, a new Research Co. poll has found.

The online survey of a representative national sample asked Canadians whether they considered 21 different issues as “morally acceptable” or “morally wrong.”

More than seven-in-ten Canadians think divorce (77%, up six points since a similar Research Co. poll conducted in January 2020), contraception (76%, +1) and sexual relations between an unmarried man and woman (72%, +2) are “morally acceptable.”

More than half of Canadians consider five other issues as “morally acceptable”: having a baby outside of marriage (69%, +1), physician-assisted death (65%, +3), sexual relations between two people of the same sex (62%, +1), abortion (57%, +1), gambling (also 57%, +7) and medical research using stem cells obtained from human embryos (55%, +6).

“Canadians who voted for the Conservative Party in the 2019 federal election are more likely to express moral reservations about specific issues related to human interaction,” says Mario Canseco, President of Research Co. “Tory voters are significantly below the national average on accepting sexual relations between two people of the same sex (54%).”

More than three-in-ten Canadians believe the death penalty (39%, -1), buying and wearing clothing made of animal fur (38%, +6), prostitution (33%, =) and pornography (31%, -5) are “morally acceptable.”

While almost half of residents of Alberta (48%) and Saskatchewan and Manitoba (46%) believe the death penalty is “morally acceptable”, the proportion drops in British Columbia (38%), Quebec (37%), Atlantic Canada (also 37%) and Ontario (36%).

As was the case last year, Canadian men are more likely to say that prostitution and pornography are “morally acceptable” (40% and 39% respectively) than their female counterparts (27% and 24% respectively).

Fewer than one-in-four Canadians believe eight other issues are “morally acceptable”: medical testing on animals (24%, +2), using illegal drugs (20%, -1), cloning animals (19%, =), polygamy (19%, +2), suicide (18%, -4), married men and/or women having an affair (18%, +4), cloning humans (12%, +2) and paedophilia (5%, +2).

Methodology:
Results are based on an online survey conducted from April 16 to April 18, 2021 among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Fake News and Racism Prevalent in Canada’s Social Media Feeds

More than one-in-four users say they posted something on social media that they deleted after thinking it over twice.

Vancouver, BC [April 23, 2021] – The past two years have not brought a significant change in the amount of offensive content Canadians encounter on their social media feeds, a new Research Co. poll has found.

In the online survey of a representative national sample of social media users, 27% of Canadian respondents say they found racist content or comments on their feed in the past year, down two points since a similar Research Co. poll conducted in September 2019.

Slightly smaller proportions of Canadian social media users found content or comments offensive to people with disabilities (20%, =) or homophobic content (19%, -2) on their feed over the past 12 months.

“Only 17% of Canadian social media users aged 55 and over say they were exposed to racist content in the past year,” says Mario Canseco, President of Research Co. “The problem is more prevalent among those aged 35-to-54 (24%) and those aged 18-to-34 (39%).” 

More than a quarter of Canadian social media users (27%, +6) say they posted something on social media over the past year that they deleted after thinking it over twice—including 30% of women and 38% of British Columbians.

While 23% of Canadian social media users reported someone for offensive content or comments, the proportion rises to 34% among those aged 18-to34.

Almost two-in-five Canadians (39%) say they found links to stories on current affairs that were obviously false (sometimes referred to as “Fake News”) on their feed in the past 12 months.

Social media users in Ontario are more likely to report being exposed to “Fake News” (47%) than their counterparts in British Columbia (39%), Atlantic Canada (36%), Alberta (33%), Quebec (also 33%) and Saskatchewan and Manitoba (32%).

Seven-in-ten Canadian social media users (71%, +1) claim is difficult to discern which accounts are real and which ones are fake, including 78% of those aged 55 and over.

Majorities of Canadian social media users are also in favour of banning “anonymous” accounts to only allow people to comment and post if they use their real name and likeness (69%, +1) and bringing an end to “creeping” by always allowing users to see who has viewed their profiles, photos and posts (65%, +5).

Three-in-five social media users (60%, -3) think politicians who have a social media account should not be able to block users from engaging with them.

Support for the notion of politicians not blocking social media users is highest in British Columbia (62%), followed by Alberta (61%), Ontario (also 61%), Saskatchewan and Manitoba (60%), Atlantic Canada (also 60%) and Quebec (56%).

Methodology:
Results are based on an online study conducted from April 16 to April 18, 2021, among 845 adult social media users in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.4 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Most Canadians Remain Supportive of Marijuana Legalization

Fewer than one-in-five Canadians are in favour of legalizing other substances, such as cocaine, heroin and fentanyl.

Vancouver, BC [April 20, 2021] – Most Canadians hold favourable views on the legalization of cannabis in the country, but a sizeable proportion of consumers is not acquiring the product at licensed retailers, a new Research Co. poll has found.

In the online survey of a representative national sample, 64% of Canadians agree with marijuana being legal in Canada, while 28% disagree and 7% are undecided.

Men (68%), Canadians aged 18-to-34 (71%) and Atlantic Canadians (74%) are more likely to voice agreement with the legal status of cannabis in the country.

The level of support for making other substances readily available for consumers is significantly smaller. Only 16% of Canadians believe the time is right to legalize powder cocaine. Similar proportions feel the same way about heroin (15%), ecstasy (14%), fentanyl (also 14%), crack cocaine (13%) and methamphetamine or “crystal meth” (also 13%). 

Just over half of Canadians (51%) say they have not consumed marijuana in the country. Almost two-in-five (38%) say they tried cannabis before it became legal in October 2018, while 11% only used it after legalization.

Canadians who have consumed marijuana after legalization where asked where they bought their product. Just under two-in-five (38%) say they acquired “all” of their cannabis at a licensed retailer. 

Three-in-ten Canadian marijuana consumers (31%) say they bought “some” or “all” of their product at a licensed retailer, while 20% say “none” of it came from a licensed retailer.

“There are some significant generational differences in the behaviour of marijuana consumers in Canada,” says Mario Canseco, President of Research Co. “Those aged 18-to-34 are more likely to say that all of their cannabis was bought at a licensed retailer, while the numbers drop significantly among those aged 55 and over.”

More than tree-in-five Canadians (61%) think companies should be able to administer “drug tests” to any employee now that marijuana is legal, even if they do not operate machinery (such as pilots, truck drivers or crane operators). 

Support for these “drug tests” is highest in Atlantic Canada (70%), followed by Saskatchewan and Manitoba (66%), Alberta (63%), British Columbia (61%), Quebec (60%) and Ontario (57%).

Methodology:
Results are based on an online study conducted on April 11 and April 12, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Canadians Agree with Supreme Court on Carbon Tax Decision

More than three-in-five Canadians (62%) say they are personally concerned about climate change.

Vancouver, BC [April 9, 2021] – The recent ruling by the Supreme Court of Canada that upheld the federal government’s carbon tax plan is supported by a majority of the country’s residents, a new Research Co. poll has found.

In the online survey of a representative national sample, 57% of Canadians agree with the court’s decision, while 29% disagree and 13% are undecided.

The Supreme Court stated that the federal government is free to impose minimum pricing standards due to the threat posed by climate change. 

Support for the Supreme Court’s ruling is highest in Quebec (64%), followed by British Columbia (58%), Atlantic Canada (also 58%), Ontario (57%), Saskatchewan and Manitoba (50%) and Alberta (47%).

Across the country, 45% of Canadians say that the carbon tax has negatively affected the finances of their household. This includes majorities of men (51%), Albertans (58%) and Canadians who voted for the Conservative Party in the 2019 federal election (65%).

Canadians are divided on whether the introduction of a carbon tax has led people to be more mindful of their carbon consumption and change their behaviour. While 42% of Canadians believe this to be the case, 44% disagree and 15% are not sure.

“The notion of a carbon tax modifying the habits of Canadians is more prevalent among those who voted for the Liberals (71%) and the New Democrats (70%) in the last federal election,” says Mario Canseco, President of Research Co. “Only 32% of Canadians who voted for the Conservatives share this point of view.”

The survey provided respondents with a list of 10 different environmental issues. More than three-in-five Canadians say they are personally concerned about four different matters: air pollution (64%), the pollution of rivers, lakes and reservoirs (62%), global warming or climate change (also 62%) and the pollution of drinking water (61%).

Fewer Canadians are personally concerned about six other environmental issues: the contamination of soil and water by toxic waste (53%), the extinction of plant and animal species (52%), deforestation or the clearance of naturally occurring forests (51%), the loss of tropical rain forests (50%), the depletion of fish stocks through overfishing (44%) and the maintenance of the supply of fresh water for household needs (also 44%).

Almost half of Canadians (47%) think the federal government is not paying enough attention to the environment—a proportion that rises to 54% among Atlantic Canadians and 50% among both Quebecers and British Columbians.

Similar proportions of Canadians also think their provincial government (51%) and their municipal government (48%) are not focusing on the environment as much as they should.

Methodology:
Results are based on an online study conducted on April 2 and April 3, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Satisfaction with COVID-19 Management Falls Across Canada

Fewer than half of Ontarians and Albertans are content with the way their provincial governments have handled the pandemic.

Vancouver, BC [April 5, 2021] – The proportion of Canadians who are pleased with the way the federal government has managed the pandemic has dropped to the lowest level recorded, a new Research Co. poll has found.

In the online survey of a representative national sample, 51% of Canadians are satisfied with the way the federal government has dealt with COVID-19, down seven points since a similar Research Co. poll conducted in January.

A slightly higher proportion of Canadians are content with how their municipal governments (54%, -6) and their own provincial government (53%, -5) have handled the pandemic.

British Columbia continues to have the highest level of satisfaction among the four most populous provinces (65%, -7), followed by Quebec (58%, -7). The rating is significantly lower for Ontario (45%, -8) and Alberta (37%, +3).

Almost half of Canadians (47%, +14) think the worst of the pandemic is “definitely” or “probably” behind us, while one third (33%, -17) believe the worst of COVID-19 is “definitely” or “probably” ahead of us.

Practically four-in-five Canadians (79%, +5) are either already vaccinated against COVID-19 or will “definitely” or “probably” be inoculated when they get the chance, while 14% (-2) would not and 8% (-1) are not sure.

In December 2020, the Public Health Agency of Canada (PHAC) stated that it expected to have enough COVID-19 vaccine doses to inoculate every willing Canadian by the end of September 2021.

This month, half of Canadians (50%, +5 since a similar Research Co. survey completed in February) think the September vaccination goal set by the PHAC will be attained, while almost two-in-five (38%, -8) believe it will not be reached.

Canadians who voted for the Liberal Party in the 2019 federal election are significantly more likely to think that the federal government’s vaccination goal will be attained (66%) than those who cast ballots for the New Democratic Party (NDP) (48%) and the Conservative Party (35%).

A majority of Canadians (54%, +3) are content with the vaccination plans and phases outlined by their province. The level of satisfaction on this matter is highest in Quebec (64%, +11), followed by Atlantic Canada (63%, +9), British Columbia (57%, +1), Saskatchewan and Manitoba (53%, -4), Alberta (46%, +4) and Ontario (44%, -1).

The results are lower when Canadians are asked about the pace of vaccination efforts in their province. Almost half of Canadians (48%, +7) are satisfied, while 41% (-8) are dissatisfied.

Quebec also has the highest level of satisfaction on the pace of vaccination efforts (60%, +14), followed by Atlantic Canada (56%, +14), British Columbia (50%, +5), Saskatchewan and Manitoba (46%, +6), Alberta (45%,+8) and Ontario (37%, +3).

Almost half of Canadians (48%, +2) are content with the procurement of vaccines from the federal government, while 43% (=) are not. 

While sizeable proportions of Canadians continue to voice support for specific travel restrictions, the proportions are lower this month than in January.

More than four-in-five Canadians are in favour of keeping the border with the United States closed to non-essential travel (83%, -5) and placing all travellers arriving to Canada into a mandatory 14-day quarantine or isolation period (82%, -8).

In addition, 74% of Canadians (-6) are in favour of forbidding non-essential travel from one province to another, and 66% (-6) agree with prohibiting non-essential travel inside their own province.

More than four-in-five Canadians (83%, -5) agree with requiring all customers or visitors entering an indoor premise to wear a mask or face covering while inside.

There is a slight drop in the proportion of Canadians who are wearing a mask every time they go out (77%, -4). Canadians aged 55 and over are more likely to always be taking this measure (83%) than their counterparts aged 35-to-54 (77%) and aged 18-to-34 (72%). 

Across the country, 29% of Canadians (=) are cleaning the groceries they buy to prevent infection, while 19% (-2) are not ordering food from restaurants at all for the same reason.

Compared to January, fewer Canadians report overeating (25%, -5) or drinking alcohol more often at home (14%, -4). Almost one-in-five (18%, +1) admit that they are losing their temper more often.

One-in-ten Canadians (10%, =) continue to acknowledge that they are brushing their teeth less often than before COVID-19, while 17% (-1) are having showers or baths less often.

Methodology:
Results are based on an online survey conducted on March 29 and March 30, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Most Canadians Support Boycotting the Beijing Winter Olympics

Almost half of Canadians think it is “not safe” to hold the Summer Olympics in Tokyo, Japan, later this year.

Vancouver, BC [April 1, 2021] – More than half of Canadians believe the country’s athletes should not take part in the 2022 Winter Olympics over China’s human rights record, a new Research Co. poll has found.

In the online survey of a representative national sample, 54% of Canadians think the country should boycott the 2022 Winter Olympics in Beijing, while 24% believe it should not and 21% are not sure.

The 2022 Winter Olympics will be held in Beijing, China, in February of next year. Over the past few months, there have been calls for athletes and Olympic Committees around the world to boycott the games.

Support for a Canadian boycott of the next Winter Olympics is highest among men (57%) and Canadians aged 55 and over (61%), but also encompasses 51% of women, 53% of Canadians aged 18-to-34 and 50% of Canadians aged 35-to-54.

“The highest level of support for keeping Canadian athletes out of the 2022 Beijing Winter Olympics is observed in Quebec (59%),” says Mario Canseco, President of Research Co. “The proportion is slightly lower in Alberta (56%), Ontario (54%), British Columbia (53%), Atlantic Canada (51%) and Saskatchewan and Manitoba (50%).”

Majorities of Canadians who voted for the New Democratic Party (NDP) (62%), the Liberal Party (59%) and the Conservative Party (57%) in the 2019 federal election are in favour of a Canadian boycott of the 2022 Winter Olympics.

Support for a boycott of the Beijing Winter Olympics reaches 49% among Canadians of East Asian descent. Majorities of respondents who describe their ancestry as European (56%) or South Asian (67%) are also in agreement.

The 2020 Summer Olympics in Tokyo, Japan, were postponed to 2021 on account of the COVID-19 pandemic. The organizers have decided that only spectators from Japan will be allowed to attend the event this year. Almost two thirds of Canadians (65%) support this decision, while 18% are opposed and 16% are not sure.

Almost half of Canadians (49%) think it is “not safe” to hold the Summer Olympics in Tokyo later this year—including 52% of women and 55% of Canadians aged 55 and over.

In a survey conducted by Research Co. in December 2020, 19% of Canadians held a positive opinion of China and 71% held a positive opinion of Japan. 

Methodology:
Results are based on an online study conducted on March 27 and March 28, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Support for Teaching Creationism in Schools Rises in Canada

A majority of Canadians (57%) believe human beings evolved from less advanced forms of life over millions of years.

Vancouver, BC [March 30, 2021] – The proportion of Canadians who think creationism should be part of the school curriculum in their province has increased over the past two years, a new Research Co. poll has found.

In the online survey of a representative national sample, 44% of Canadians think the belief that the universe and life originated from specific acts of divine creation should be taught in schools, up six points since a similar Research Co. poll conducted in November 2019.

Conversely, one third of Canadians (34%, -5) would not allow teachers to discuss creationism in the classroom, while 23% (=) are not sure.

Support for including creationism in the provincial school curriculum is highest among men (46%), Canadians aged 18-to- 34 (51%), Albertans (53%) and Quebecers (50%).

“A majority of Canadians who identify as Christians (55%) are in favour of the teaching of creationism in Canada’s schools,” says Mario Canseco, President of Research Co. “The proportion drops dramatically among those who have no religion (22%), agnostics (15%) and atheists (12%).”

Almost half of Canadians who voted for the Conservative Party in the 2019 federal election (49%) are in favour of teaching creationism in schools, along with 47% of those who supported the Liberal Party and 44% of those who voted for New Democratic Party (NDP) candidates.

Most Canadians (57%, -4) believe human beings evolved from less advanced forms of life over millions of years.

Just over one-in-four Canadians (26%, +3) think God created human beings in their present form within the last 10,000 years.

Belief in creationism reaches 36% in Alberta and is lower in all other regions of the country: Atlantic Canada (33%), Saskatchewan and Manitoba (26%), Quebec (25%), Ontario (24%) and British Columbia (22%).

Majorities of Canadians who voted for the Liberals (67%), New Democrats (59%) and Conservatives (51%) in the 2019 federal election believe in evolution.

Methodology:
Results are based on an online study conducted from March 17 to March 19, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Liberals Stay Ahead as Conservative Support Falls in Canada

Two-in-five Canadians think Justin Trudeau would make the best Prime Minister, as Erin O’Toole drops to 15% on this question.

Vancouver, BC [March 18, 2021] – Public support for the governing Liberal Party remains stable in Canada since the end of last year, while fewer voters are willing to cast a ballot for the Conservative Party, a new Research Co. poll has found.

In the online survey of a representative national sample, 37% of decided voters in Canada would back the Liberal candidate in their constituency if a federal election were held tomorrow, unchanged since a similar Research Co. poll conducted in December 2020.

The Conservatives are in second place with 28% (-3), followed by the New Democratic Party (NDP) with 20% (=), the Bloc Québécois with 7% (=), the Green Party with 6% (+3) and the People’s Party with 1% (=).

The Liberals hold a three-point edge over the Conservatives among male decided voters (34% to 31%). Among female decided voters, the Liberals are also first (40%), with the Conservatives and New Democrats tied at 24%.

Support for the Liberal Party is strongest among decided voters aged 18-to-34 (41%, with the NDP in second place with 27%). The governing party is also ahead among decided voters aged 35-to-54 (35%, with the Conservatives at 30%) and aged 55 and over (37% to 29%).

More than two-in-five decided voters in Atlantic Canada (46%), Quebec (43%) and Ontario (42%) are currently backing the Liberals, while the Conservatives are leading in Alberta (46%) and Manitoba and Saskatchewan (41%). In British Columbia, the New Democrats are slightly ahead of the Liberals (31% to 29%), with the Conservatives in third place (26%).

The approval rating for Prime Minister and Liberal Party leader Justin Trudeau stands at 56% this month (+1) and is higher among women (60%) and Canadians aged 18-to-34 (67%).

A third of Canadians (33%, -2) are satisfied with the performance of Official Opposition and Conservative Party leader Erin O’Toole, a proportion that jumps to 47% among Albertans.

“In September 2020, Canadians were divided in three identical groups when assessing O’Toole’s performance as leader,” says Mario Canseco, President of Research Co. “Since then, disapproval has risen by 12 points to 46%, and the level of undecideds has fallen from 33% to 21%.”

Since December, the approval rating for NDP leader Jagmeet Singh remains stable (46%, =). The numbers improved for Green Party leader Annamie Paul (30%, +5) and fell slightly for People’s Party leader Maxime Bernier (15%, -2).

Trudeau maintains a sizeable advantage over his rivals when Canadians are asked who would make the best prime minister of the country (40%, +1). O’Toole is a distant second on this question with 15% (-7), followed by Singh (12%, -1), Paul (3%, +1), Bloc leader Yves-François Blanchet (2%, =) and Bernier (2%, -1).

A third of Canadians (33%, +5) believe health care is the most important issue facing the country today, followed by the economy and jobs (24%, -3), COVID-19 (11%, -4), housing, homelessness and poverty (9%, =) and the environment (7%, +1).

Methodology:
Results are based on an online study conducted from March 13 to March 15, 2020, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Live TV and Streaming Services See Jump Among Canadians

Almost three-in-four Canadian TV watchers (73%) have “binge watched” a show or series over the past year.

Vancouver, BC [March 12, 2021] – The proportion of Canadians who watch television recorded on a digital device has dropped significantly in the past year, while more time is being spent enjoying live content or streaming shows, a new Research Co. poll has found.

The online survey of a representative national sample asked Canadians to describe how they watch television.

More than a third of the time is spent by Canadians watching live television on a TV set (35%), up 10 points since a similar Research Co. poll conducted in January 2020.

Streaming on an online site—such as Netflix, Apple TV, Amazon Prime, Disney+ or CraveTV—to a television, computer, tablet or mobile phone is second on the list of entertainment sources with 29%, followed by watching television on a TV set via a digital recording device (13%, -19), streaming online from another type of site (9%, +3), watching content downloaded from the Internet (7%, -1) and streaming on a TV network website (6%, =).

“Canadians aged 35-to-54 appear to have struck a balance between live television (34%) and streaming services (30%),” says Mario Canseco, President of Research Co. “Canadians aged 18-to-34 gravitate towards streaming (44%) while those aged 55 and over devote most of their television time to watching broadcasts as they happen (54%).”

In a typical week, Canadians who watch TV spend 19 hours and 35 minutes enjoying content in all possible formats (over-the-air and cable television, as well as streaming on the Internet and mobile devices).

Across the country, Canadians aged 55 and over spend the most time watching television (25 hours and 56 minutes each week), followed by those aged 35-to-54 (18 hours and 20 minutes) and those aged 18-to-34 (13 hours and 8 minutes).

Residents of Saskatchewan and Manitoba and Alberta spend more than 20 hours a week watching television, while the proportion is lower in all other regions of Canada.

Just under one-in-five Canadian television watchers (18%) say they paid to watch a new motion picture that was not shown in movie theaters because of the COVID-19 pandemic—a proportion that rises to 26% among those aged 18-to-34.

Two-in-five Canadian TV watchers (40%) observed a presidential of vice-presidential debate in the United States last year, and a slightly higher proportion (42%) watched the inauguration of U.S. President Joe Biden in January, including 57% of those aged 55 and over.

Almost three-in-four Canadian TV watchers (73%) admit to “binge watching”, or watching two or more episodes of a specific series in the same sitting.

Methodology:
Results are based on an online study conducted from March 4 to March 6, 2021, among 910 adults in Canada who watch television at home. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.3 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Photo Credit: KoolShooters

COVID-19 Pandemic Increases Ranks of Cat Owners in Canada

Canadian cat owners aged 18-to-34 are evenly split on whether it is acceptable to physically discipline their pet.

Vancouver, BC [March 5, 2021] – Almost one-in-five Canadian cat owners decided to get their feline during the COVID-19 pandemic, a new Research Co. poll has found.

In the online survey of a representative national sample, 35% of Canadians acknowledge that they currently have a cat in their home, including 38% of those aged 35-to-54, 48% of Atlantic Canadians and 41% of Quebecers.

Almost one-in-five Canadian cat owners (18%) say they have had their pet for less than a year, including 22% of women and 33% of those aged 18-to-34. More than two-in-five Canadian cat owners (45%) have had their pet for five years or more. 

In a similar Research Co. survey also conducted in February 2021, 11% of Canadian dog owners said they have had their pet for less than a year.

More than three-in-five Canadian cat owners (63%) decided to get a pet for companionship, while 39% acted because a family member wanted a cat.

Just under a third of Canadian cat owners (32%) sought fun and entertainment when they decided to get their pet, while 24% chose the animal because it is “low maintenance” and 10% got it in order to keep mice and wildlife away.

Cat owners in Alberta are significantly more likely than their counterparts in other provinces to say they acquired a cat for companionship (85%), for fun and entertainment (65%) and because it is a “low maintenance” pet (46%).

More than two-in-five Canadian cat owners (42%) say they adopted or rescued their feline from a shelter, while 18% received the cat as a gift, 13% purchased the cat at a store and 11% bought the cat directly from a breeder.

Half of Canadian cat owners who voted for the Conservative Party in the 2019 federal election (50%) say they adopted their pet from a shelter, compared to 39% among those who cast ballots for the Liberal Party or the New Democratic Party (NDP) in that democratic process.

“The notion of receiving cats as gifts varies drastically across Canada,” says Mario Canseco, President of Research Co. “While 38% of Albertan cat owners say their feline was a gift, the proportion drops to 11% in Atlantic Canada and to 8% in British Columbia.”

Almost three-in-four Canadian cat owners (73%) think it is unacceptable to physically discipline their pet. While sizeable majorities of Canadian cat owners aged 55 and over (89%) and aged 35-to-54 (82%) consider it unacceptable to spank, beat or hit the animal, only 48% of those aged 18-to-34 share the same view.

Across the country, 96% of Canadian cat owners say they are “very satisfied” or “moderately satisfied” with their cat, and 79% acknowledge that their feline has been spayed or neutered.

A final question defined the soul as “the immaterial essence, animating principle, or actuating cause of an individual life.” Four-in-five Canadian cat owners (81%) say that their pet has a soul, while 10% think it does not and 8% are undecided.

Methodology:
Results are based on an online survey conducted from February 25 to February 27, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca