Canada – Page 2 – Research Co.

Canadians Remain Satisfied with Scope of MAID Legislation

October 30, 2025October 29, 2025By Mario Canseco

The proportion of residents who would completely ban medical assistance in dying jumped by six points since 2023.

Vancouver, BC [October 30, 2025] – The perceptions of Canadians on the existing guidelines that allow medical assistance in dying have not gone through severe fluctuations over the past two years, a new Research Co. poll has found.

In the online survey of a representative national sample, 52% of Canadians are satisfied with the regulations, up four points since a similar Research Co. poll conducted in April 2023.

Equal proportions of Canadians are either dissatisfied with the rules related to medical assistance in dying (24%, -3) or are undecided (also 24%, -1).

“Fewer than half of Conservative Party voters in the 2025 federal election (46%) are content with Canada’s medical assistance in dying laws,” says Mario Canseco, President of Research Co. “The proportions are higher among those who cast ballots for New Democratic Party (NDP) (53%) or Liberal Party (59%) candidates.”

Canadians of East Asian descent are the least likely to endorse the status quo on medical assistance in dying (47%). Satisfaction is higher among Canadians whose heritage is European (51%), South Asian (58%) or Indigenous (60%).

More than three-in-five Quebecers (62%) endorse the current guidelines that allow a person to seek medical assistance in dying. The proportions are lower in Saskatchewan and Manitoba (52%), Atlantic Canada (51%), British Columbia (also 51%), Ontario (49%), and Alberta (45%).

When asked about their personal feelings, almost three-in-five Canadians (58%, =) believe medical assistance in dying should be allowed, but only under specific circumstances.

Similar proportions of Canadians think medical assistance in dying should either never be allowed (18%, +6) or always be permitted (16%, -4).

Three-in-four Canadians (75%, +2) support an individual being permitted to seek medical assistance in dying in Canada if these conditions are met:

Being eligible for health services funded by the federal government, or a province or territory (or during the applicable minimum period of residence or waiting period for eligibility).
Being at least 18 years old and mentally competent.
Having a grievous and irremediable medical condition.
Making a voluntary request for medical assistance in dying that is not the result of outside pressure or influence.
Giving informed consent to receive medical assistance in dying.

Under the current legislation, only an adult with a grievous and irremediable medical condition can seek medical assistance in dying in Canada.

Fewer than half of Canadians are willing to expand the scope of existing legislation to allow medical assistance in dying in cases of inability to receive medical treatment (49%, -2), disability (46%, -4), mental illness (42%, -1), homelessness (26%, -2) or poverty (25%, -2).

Practically half of Canadians (49%, +7) believe anyone who helps a person to commit suicide should be prosecuted, while just over three-in-ten (31%, -3) disagree and one-in-five (20%, -3) are not sure.

Canadians aged 18-to-34 are more likely to think that aiding a person to commit suicide should remain a criminal offence (60%, +8) than their counterparts aged 35-to-54 (48%, +7) and aged 55 and over (41%, +7).

Canadians remain divided when asked about the appropriate punishment for a parent who is found guilty of assisting a terminally ill son or daughter to die.

Just under three-in-ten Canadians (28%, -1) express a preference for a prison sentence at the discretion of a judge, while15% (+7) think the crime calls for a mandatory sentence of life imprisonment.

Just over one-in-ten (11%, -3) think the actions in this case can be dealt with through a fine and no time in prison, while just under one-in-four Canadians (23%, -1) choose no penalty at all.

Methodology: Results are based on an online survey conducted from October 15 to October 17, 2025, among 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Affairs and Drugs Among the Least Acceptable Actions in Canada

October 16, 2025October 15, 2025By Mario Canseco

Contraception, divorce and pre-marital relations have the largest levels of moral acceptability across the country.

Vancouver, BC [October 16, 2025] – Fewer than one-in-five Canadians think marital infidelity and the use of illegal drugs can be characterized as “morally acceptable” behaviours, a new Research Co. poll has found.

The online survey of a representative national sample asked Canadians whether they considered 21 different issues as “morally acceptable” or “morally wrong.”

Fewer than one-in-four Canadians believe seven of the issues tested are “morally acceptable”: polygamy (21%, +4 since a similar Research Co. poll conducted in June 2024), suicide (20%, +3), cloning animals (19%, =), married men and/or women having an affair (18%, +2), using illegal drugs (also 18%, +4), cloning humans (12%, -1) and paedophilia (8%, +3).

“Almost one-in-four Canadian men (23%) think marital infidelity is morally acceptable,” says Mario Canseco, President of Research Co. “The proportion is decidedly lower (13%) among Canadian women.”

There is a significant regional divide on this question. Practically one-in-four Quebecers (24%) have no moral qualms about married people having an affair. Fewer than one-in-five residents of all other regions feel the same way.

Two-in-five Canadians (40%, =) think the death penalty is “morally acceptable.” Fewer Canadians feel the same way about four other issues: buying and wearing clothing made of animal fur (38%, +4), pornography (31%, +3), prostitution (28%, +3) and medical testing on animals (25%, +2).

While almost half of Canadian men (46%) think it is “morally acceptable” to buy and wear clothing made of animal fur, only 30% of Canadian women concur.

At least half of Canadians think five other issues are “morally acceptable”: abortion (56%, -2), medical research using stem cells obtained from human embryos (55%, =), physician-assisted death (54%, -3), sexual relations between two people of the same sex (also 54%, -1) and gambling (50%, +1).

Gambling is regarded as a “morally acceptable” practice by majorities of Canadians whose origins are East Asian (60%) or Indigenous (56%). The proportions are decidedly lower among Canadians of European (30%) or South Asian (22%) heritage.

The four issues that find the largest levels of moral acceptability across Canada are all related to human interaction: contraception (73%, -3), divorce (70%, -2), sexual relations between an unmarried man and woman (67%, -3) and having a baby outside of marriage (62%, -5).

Methodology: Results are based on an online survey conducted from September 10 to September 12, 2025, among 1,003 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Upward Trend for Mandatory Vaccinations for Children in Canada

October 9, 2025October 9, 2025By Mario Canseco

A third of Albertans (34%) believe all decisions on inoculation belong to parents.

Vancouver, BC [October 9, 2025] – There has been a sizeable increase in the level of support for mandatory vaccinations for childhood diseases—such as polio or measles—in Canada, a new Research Co. poll has found.

In the online survey of a representative national sample, 72% of Canadians think vaccinations for children should “definitely” or “probably” be mandatory in their province, up five points since a similar Research Co. poll conducted in October 2024.

Just under one-in-four Canadians (23%, -6) believe parents should “definitely” or “probably” be the ones deciding whether their children should be vaccinated.

A third of respondents in Alberta (34%, =) reject any mandate related to childhood vaccinations. The proportions are lower in Saskatchewan and Manitoba (22%, -8), Ontario (also 22%, -6), Quebec (21%, -10), British Columbia (also 21%, -9) and Atlantic Canada (19%, -9).

“While support for mandatory childhood vaccinations increased to 72% in 2025, it is still nowhere near the levels observed prior to the COVID-19 pandemic,” says Mario Canseco, President of Research Co. “In 2018, almost nine-in-ten Canadians (88%) were in favour of a mandate.”

In the late 1990s, a study published in the weekly medical journal The Lancet—which has since been discredited and retracted—attempted to link childhood vaccination and autism.

More than a third of Canadians (35%, +4) think there “definitely” or “probably” is a connection between the childhood vaccine for Measles, Mumps and Rubella (MMR) and autism.

While only 30% of women in Canada believe there is a link between the MMR vaccine and autism, the proportion rises to 42% among men.

Half of Canadians (50%, -8) believe every person should be allowed to decide if they want to get vaccinations for seasonal diseases, such as the flu. A slightly smaller proportion (46%, +8) would prefer for the flu vaccine to be mandatory in their province.

More than half of Conservative Party voters in this year’s federal election (58%) think every individual should make the decision on vaccinations for seasonal diseases. The proportions are lower among Canadians who cast ballots for the Liberal Party (44%) and the New Democratic Party (NDP) (42%).

Find our data tables here and download the press release here.

Americans More Likely to Swear in Conversation Than Canadians

October 2, 2025October 2, 2025By Mario Canseco

Similar proportions of Canadians (43%) and Americans (38%) “always” alter how they speak to avoid swearing.

Vancouver, BC [October 2, 2025] – Swear words are more likely to find their way into the conversations of Americans than the conversations of Canadians, a new two-country Research Co. poll has found.

In the online survey of representative national samples, more than half of Canadians (57%) say they swear “frequently” or “occasionally” when talking to friends, down one point since a similar Research Co. poll conducted in September 2023.

Fewer Canadians admit to swearing in conversations with relatives (43%, =), co-workers (35%, -4) and strangers (23%, -3).

Conversely. more than half of Americans swear “frequently” or “occasionally” when talking to friends (64%) and relatives (51%). Smaller proportions of respondents in the United States also rely on swear words during conversations with co-workers (47%) and strangers (33%).

“Only 22% of Canadians and 20% of Americans aged 55 and over swear at work,” says Mario Canseco, President of Research Co. “The proportions rise to 43% in Canada and 64% in the United States among those aged 18-to-34.”

Majorities of Canadians say they hear other people swear “frequently” or “occasionally “when talking with friends (71%, -1), relatives (57%, +2), co-workers (54%, +2) and strangers (51%, -1). The proportions are markedly higher in the United States during conversations with friends (74%), relatives (65%), co-workers (60%) and strangers (59%).

In Canada, 43% of respondents (-1) claim to “always” alter the way they speak to make sure they do not swear in public, while a similar proportion (42%, -2) say they “sometimes” alter the way they speak so as not to swear in front of certain people.

Americans are more likely to say they “sometimes” alter their language to avoid swearing (49%) than to “always” partake in this behaviour (38%).

Only 15% of Canadians and 13% of Americans say they “never” alter the way they speak and if a swear word comes out, they do not worry about it.

Canadians who voted for the Conservative Party this year are slightly more likely to say they “never” alter their language in a public conversation (16%) than those who supported the Liberal Party (14%) or the New Democratic Party (NDP) (11%).

In the United States, Republicans are more likely to say they “never” alter the way they speak (16%) than Independents (14%) or Democrats (7%).

Respondents to this survey were asked to type in the swear word they say the most. Fewer than one-in-five Canadians (17%) and Americans (13%) claim to either not swear at all or lack a favourite word.

In Canada, only two words reached double digits: “f*ck” (41%, +1) and “sh*t” or “m*rd*” (22%, -1). In the United States, “f*ck” was also at the top of the list (37%), followed by “sh*t” (24%) and “d*mn” (13%).

Methodology: Results are based on an online survey conducted from June 30 to July 2, 2025, among 1,001 adults in Canada and 1,000 adults in the United States. The data has been statistically weighted according to Canadian census figures for age, gender and region in each country. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20, for each country.

Find our data tables for Canada here, data tables for the United States here and download the press release here.

Economic Confidence Rises in Canada, But Inflation Worries Persist

September 25, 2025September 24, 2025By Mario Canseco

There is a significant gap when Canadians aged 55 and over assess Mark Carney and Pierre Poilievre.

Vancouver, BC [September 25, 2025] – While most Canadians believe the country’s financial standing is not ideal at this point, there has been a marked increase in positive perceptions over the past five months, a new Research Co. poll has found.

In the online survey of a representative national sample, 62% of Canadians say the economic conditions in Canada are “poor” or “very poor” today, down six points since a similar Research Co. poll conducted in April.

More than a third of Canadians (35%, +6) rate the country’s economic conditions as “very good” or “good”.

Almost half of respondents in Atlantic Canada (49%) rate Canada’s current financial situation positively. The proportions are lower in Quebec (43%), Saskatchewan and Manitoba (40%), Ontario (36%), British Columbia (29%) and Alberta (28%).

Equal proportions of Canadians predict that the Canadian economy will decline (39%, -4) or remain the same (also 39%, +8) in the next six months, while just 15% (-1) expect an improvement.

In spite of the positive momentum on the country’s economic standing, inflation concerns continue to be prevalent across the country. More than three-in-four Canadians (76%, +1) expect to pay more for a week’s worth of groceries in the next six months, and two thirds foresee higher prices for a new car (68%, -2) and gasoline (67%, +15).

Smaller proportions of Canadians—yet still majorities—predict higher prices for a new television set (55%, -2) and real estate (52%, =) in the next six months.

There is little change on the question related to personal finances, with 50% of Canadians (+1) saying their situation is “very good” or “good” and 47% (-1) deeming it “poor” or “very poor”.

Compared to April, there is a noticeable decrease in the proportion of Canadians who have worried “frequently” or “occasionally” about specific financial setbacks.

About half of Canadians have been concerned about the safety of their savings (50%, -5) and the value of their investments (49%, -6) in the past couple of months. Fewer than two-in-five have worried “frequently” or “occasionally” about unemployment affecting their household (39%, -4), being able to pay their mortgage or rent (also 39%, -4), or their employer running into serious financial trouble (32%, -5).

“More than half of Canadians aged 18-to-34 (52%) have worried about making their mortgage or rent payments,” says Mario Canseco, President of Research Co. “The level of concern is only slightly lower among their counterparts aged 35-to-54 (46%).”

Two-in-five Canadians (40%, +5) trust Governor of the Bank of Canada Tiff Macklem to do the right thing to help the economy.

The numbers did not move significantly for the country’s top federal leaders, with a majority of Canadians (58%, -1) trusting Prime Minister Mark Carney on economic management, and more than two-in-five (44%, +1) expressing the same view about federal opposition leader Pierre Poilievre.

As was the case in April, most Canadians aged 55 and over (63%), aged 18-to-34 (57%) and aged 35-to-54 (52%) trust Carney to do the right thing to help the economy. Poilievre’s numbers on this question are best with Canadians aged 18-to-34 (49%) and aged 35-to-54 (48%), but drop among those aged 55 and over (37%).

Find our data tables here and download the press release here.

Liberal Lead Shrinks as Canadians Refocus on Domestic Issues

September 15, 2025September 14, 2025By Mario Canseco

Finances and housing push Canada-U.S. Relations to third place on the list of national concerns.

Vancouver, BC [September 15, 2025] – Support for the governing Liberal Party is not as strong across Canada as it was during the summer, a new Research Co. poll has found.

In the online survey of a representative national sample, 43% of decided voters would support the Liberal candidate in their riding, down four points since a similar Research Co. poll conducted in July.

The Conservative Party is second with 38% (+1), followed by the New Democratic Party (NDP) with 8% (+2), the Bloc Québécois with 6% (=), the Green Party with 2% (=), the People’s Party with 1% (=) and other parties and independent candidates also with 1% (=).

The Liberals remain ahead of the Conservatives in British Columbia (49% to 36%) and Ontario (48% to 39%). The two parties are now in a statistical tie in Atlantic Canada (39% to 37%).

The Conservatives hold massive leads over the Liberals in Alberta (56% to 32%) and Saskatchewan and Manitoba (55% to 34%). In Quebec, the Liberals are in first place with 43%, followed by the Bloc with 28% and the Conservatives with 23%.

Male decided voters are almost evenly split between the Liberals and the Conservatives (41% to 40%), while female decided voters prefer the governing party over the official opposition (45% to 36%).

The Liberals are the top choice of decided voters who are members of Generation Z (46%) and Silent Generation / Baby Boomers (52%). The Conservatives hold the upper hand among Generation X (46%) and Millennials (44%).

Practically one-in-four Canadians (24%, +3) regard the economy and jobs as the most important issue facing the country, followed by housing, homelessness and poverty (22%, +4), Canada-U.S. Relations (17%, -5), health care (11%, -2) and immigration (10%, -1).

“Canadians aged 55 and over are still primarily concerned about Canada-U.S. Relations (26%),” says Mario Canseco, President of Research Co. “Those aged 35-to-54 are more likely to be focused on the economy and jobs (26%), while those aged 18-to-34 are mainly preoccupied with housing (27%).”

The approval rating for Prime Minister and Liberal leader Mark Carney fell by five points, from 61% in July to 56% this month. The results on this question remain lower for Conservative leader Pierre Poilievre (47%, +3), Green leader Elizabeth May (33%, -1), interim NDP leader Don Davies (28%, +2), Bloc leader Yves-François Blanchet (26%, -2) and People’s Party leader Maxime Bernier (22%, +1).

Carney holds a 13-point advantage over Poilievre on the “Preferred Prime Minister” question (44% to 31%), with the remaining party leaders in single digits.

When asked which of the two main party leaders would be the best to handle 11 different issues, Carney remains ahead of Poilievre on eight of them: foreign affairs (49% to 30%), Canada-U.S. Relations (47% to 31%), accountability and leadership (46% to 31%), national unity (44% to 28%), the economy and jobs (44% to 35%), health care (42% to 32%), the environment (41% to 25%) and energy and pipelines (39% to 34%).

Poilievre leads Carney as the best person to manage crime and public safety (39% to 35%). The two leaders are practically tied on two other issues: housing, homelessness and poverty (Carney 37%, Poilievre 35%) and immigration (Poilievre 38%, Carney 37%).

Find our data tables here and download the press release here.

Half of Canadians Perceive Artificial Intelligence as a Threat

September 11, 2025September 14, 2025By Mario Canseco

Only one-in-four believe the technology should continue to be developed as quickly as possible.

Vancouver, BC [September 11, 2025] – The perceptions of Canadians on artificial intelligence (AI) have become more negative over the past two years, a new Research Co. poll has found.

In the online survey of a representative national sample, 50% of Canadians regard AI is “a threat” to humanity, up four points since a similar Research Co. poll conducted in September 2023.

More than a third of Canadians (37%, -3) think AI is an opportunity for humanity, while 13% (-1) are not sure.

Canadians aged 35-to-54 are less likely to regard AI as a threat (46%) than their counterparts aged 55 and over (51%) and aged 18-to-34 (53%).

Almost half of Canadians in the highest income bracket (46%) think AI is an opportunity for humanity. Fewer Canadians in the middle (36%) and lowest (29%) income brackets feel the same way.

Almost half of Canadians (49%, -6) believe we should slow down the development of AI, while one-in-four (24%, +4) believe the technology should continue to be developed as quickly as possible. Only 13% of Canadians (=) would prefer to abandon the development of AI altogether.

There are some staggering regional differences on this question. The proportion of Canadians who favour developing AI as quickly as possible is highest in Saskatchewan and Manitoba (40%), followed by Quebec (26%), British Columbia (24%), Ontario (23%) and Alberta (22%). In Atlantic Canada, only 8% of residents support this course of action.

Fewer than three-in-five Canadians (56%, -4) say they have followed news stories about AI “very closely” or “moderately closely” over the past 12 months—including 66% of those aged 18-to-34 and 60% of Quebecers.

Practically four-in-five Canadians express concerns about AI taking over jobs currently performed by humans (79%, +2) and AI leading to less intelligent students at schools of universities (79%, +6). Just over seven-in-ten Canadians (71%, +1) are worried about AI causing an event that leads to the loss of human life.

More than half of Canadians say they trust doctors and nurses (61%, -1) and universities (54%, -5) to develop and manage AI. The confidence rating is lower for tech executives (40%, =), the federal government (38%, +4), provincial governments (also 38%, +5), business executives and CEOs (30%, +6) and international governments (29%, +7).

“The generational divide on the tech sector as a developer and manager of AI is staggering in Canada,” says Mario Canseco, President of Research Co. “While 52% of Canadians aged 18-to-34 trust tech executives for this endeavour, the rating drops to 39% among those aged 35-to-54 and to 30% among those aged 18-to-34.”

Methodology: Results are based on an online study conducted from June 30 to July 2, 2025, among 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty..

Find our data tables here and download the press release here.

Generational Split on Communications Evident in Canada and U.S.

September 8, 2025September 8, 2025By Mario Canseco

About three-in-ten people aged 18-to-34 in each country would prefer to break up with a person without an in-person meeting.

Vancouver, BC [September 8, 2025] – The preferred modes of communication for Canadians and Americans vary greatly with age and gender, a new two-country Research Co. poll has found.

In the online survey of representative national samples, roughly half of Americans (50%) and Canadians (48%) say they feel anxious when they have to make a phone call to a person they do not know.

Fewer than two-in-five Canadians and Americans aged 55 and over (35% and 38% respectively) express anxiety upon the prospect of a telephone conversation with a stranger. The proportions are markedly higher among Canadians and Americans aged 35-to-54 (53% and 57% respectively) and aged 18-to-34 (58% and 57% respectively).

Canadians (51%) are more likely than Americans (43%) to find text messages or emails impersonal.

Only 39% of Canadians aged 18-to-34 feel text messages and emails are an impersonal form of communication. The proportion is higher among their counterparts aged 35-to-54 (43%) and aged 55 and over (46%).

In the United States, the trend is similar. Americans aged 55 and over are more likely to find text messages or emails impersonal (56%) than those aged 35-to-54 (49%) and aged 18-to-34 (47%).

Americans (54%) are more likely than Canadians (47%) to say they would have no problem giving a speech in front of other people.

Fewer than half of Canadian and American women (40% and 43%) express confidence in successfully addressing an audience. Most men claim they would have no problem doing this (54% in Canada and 64% in the United States).

At least seven-in-ten Canadians and Americans believe two tasks that require communication need to be performed in person: ending a relationship (78% in Canada and 79% in the United States) and quitting a job (70% in Canada and 74% in the United States).

“Just over one-in-five Canadians (22%) and Americans (21%) would prefer to break up with a person by phone, text message, email or app,” says Mario Canseco, President of Research Co. “These proportions rise among those aged 18-to-34 (29% in Canada and 32% in the United States).

Americans rely at roughly the same rate on apps (39%) and telephone calls (34%) to order food delivery to their home. Canadians are more likely to use an app (47%) than to place a phone call (33%) to a restaurant.

Just over two-in-five Canadians (41%) would make a phone call to ask a question to their bank, while fewer would show up in person (32%). The results are similar in the United States, with 43% of Americans preferring a phone call and 37% preferring to complete this task in person.

The results differ greatly by country on the preferred way to ask a question to a municipality or City Hall. Canadians are more likely to send an email (35%) or make a phone call (33%) than to show up in person (21%). Americans are evenly split on using the phone (36%) or showing up in person (34%), with significantly fewer (19%) preferring an email.

Find our data tables for Canada here, data tables for the United States here and download the press release here.

Support for Continuation of Legal Abortion Access Rises in Canada

August 21, 2025August 20, 2025By Mario Canseco

Most Liberal and NDP voters see no problem with the health care system funding the procedure, while Conservatives are skeptical.

Vancouver, BC [August 21, 2025] – Practically half of Canadians believe there should be no changes to the legality of pregnancy termination in Canada, a new Research Co. poll has found.

In the online survey of a representative national sample, 49% of Canadians believe abortion should be legal under any circumstances, up three points since a similar Research Co. poll conducted in August 2024.

More than a third of Canadians (37%, +2) say abortion should be legal only under certain circumstances, while fewer than one-in-ten (8%, +1) believe the procedure should be illegal in all circumstances.

Majorities of women (52%), Canadians aged 55 and over (55%) and Quebecers (58%) believe abortion should be legal under any circumstances.

Most Canadians who voted for the Liberal Party (61%) or the New Democratic Party (NDP) (54%) in this year’s federal election would not challenge the legality of abortion. Only 36% of Conservative Party voters concur with this rationale, while almost half (48%) would allow the procedure only under certain circumstances.

“Over the past seven years, support for the complete abolition of abortion in Canada has only reached double digits once, in 2022,” says Mario Canseco, President of Research Co. “Even among Conservative voters, the proportion of respondents who would completely outlaw abortion is low (11%).”

More than three-in-five Canadians (62%, +4) think there is no point in re-opening a debate about abortion in Canada right now.

About one-in-four Canadians (24%, +1) believe a debate about abortion is long overdue in Canada and the discussion should be re-opened, while 14% (-6) are not sure.

Responses are more nuanced on a separate question. More than a third of Canadians (35%, -1) think the health care system should only fund abortions in the event of medical emergencies, while more than two-in-five (44%, -2) believe the health care system should fund abortions whenever they are requested.

Just over one-in-ten Canadians (11%, +4) would prefer for the health care system not to fund abortions at all.

Women (49%) are more likely to support the current funding structure for abortions than men (38%).

More than half of Quebecers (51%) agree with the health care system funding abortions upon request. The proportions are lower in Ontario (45%), Saskatchewan and Manitoba (also 45%), Atlantic Canada (43%), British Columbia (41%) and Alberta (30%).

While majorities of Liberal and NDP voters (54% and 51% respectively) are in favour of the health care system funding abortions whenever they are requested, only 32% of Conservative voters share this view.

Methodology: Results are based on an online study conducted from August 9 to August 11, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Views on Immigration in Canada Fluctuate Widely by Age

August 14, 2025August 13, 2025By Mario Canseco

Just over half of those aged 55 and over (51%) think fewer legal immigrants should be allowed to relocate in Canada.

Vancouver, BC [August 14, 2025] – The overall perceptions of Canadians on immigration have not gone through a significant shift since 2024, but a generational divide is evident, a new Research Co. poll has found.

In the online survey of a representative national sample, 43% of Canadians believe immigration is having a mostly positive effect in the country, up one point since a similar Research Co. poll conducted in June 2024.

A smaller proportion of Canadians (39%, -5) think immigration is having a mostly negative effect in the country, while 18% (+4) are undecided.

Majorities of Canadians who voted for the New Democratic Party (NDP) (59%) or the Liberal Party (55%) in this year’s federal election believe immigration is having a positive effect. The proportion is decidedly lower among those who cast ballots for Conservative Party candidates (27%).

More than half of British Columbians (52%) say immigration has been mostly positive for Canada. The proportions are lower in Quebec (49%), Alberta (44%), Ontario (40%), Saskatchewan and Manitoba (35%) and Atlantic Canada (30%).

Just over two-in-five Canadians (41%, -5) would like to see a decrease in the number of legal immigrants who are allowed to relocate in Canada, while just over one third (34%, +3) would maintain the current levels and 16% (+1) would increase them.

More than half of Canadians aged 55 and over (51%) call for a decrease in immigration levels, along with 40% of those aged 35-to-54 and 30% of those aged 18-to-34.

“By a 7-to-1 margin, Canadians aged 55 and over prefer a decrease in legal immigration levels over an increase,” says Mario Canseco, President of Research Co. “The gap is significantly closer among their younger counterparts.”

Half of Canadians of European descent (50%) would like to reduce legal immigration to Canada. The proportions are lower among Canadians whose ancestry is Indigenous (36%), South Asian (28%) and East Asian (26%).

Just over thirds of Canadians (68%, +2) believe the hard work and talent of immigrants makes Canada better, while a similar proportion (66%, +1) think immigrants should only be allowed in Canada if they adopt Canadian values.

Canadians are still divided when asked to select either of two concepts. Two-in-five (40%, -4) endorse the mosaic, where cultural differences within Canadian society are valuable and preserved, while a slightly larger proportion (44%, +2) favours the melting pot, where immigrants assimilate and blend into Canadian society.

The melting pot is the preferred choice for men (48%), Canadians aged 35-to-54 (47%), Albertans (also 47%) and British Columbians (45%).

The mosaic is particularly popular among NDP voters (58%), but drops in popularity among Liberals (47%) and Conservatives (28%).

Methodology: Results are based on an online study conducted from July 26 to July 28, 2025, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Grow Pessimistic on Eradicating Homelessness

July 31, 2025July 30, 2025By Mario Canseco

Just over three-in-four support increasing temporary housing options and incentivizing developers to build affordable units.

Vancouver, BC [July 31, 2025] – Canadians have become less optimistic about an eventual solution to homelessness in the country, a new Research Co. poll has found.

In the online survey of a representative national sample, 55% of Canadians think that, with the proper funding and policies, homelessness can “definitely” or “probably” be eradicated in Canada, down six points since a similar Research Co. poll conducted in February 2024.

Two-in-five Canadians (40%, +5) think homelessness will “definitely” or “probably” always be a problem in Canada, even with the proper funding and policies.

“Seven-in-ten Canadians aged 18-to-34 (70%) are hopeful about a solution to homelessness,” says Mario Canseco, President of Research Co. “The proportions are lower among those aged 35-to-54 (56%) and those aged 55 and over (41%).”

The survey outlines significant drops in the perceived urgency of the current state of affairs. More than half of Canadians (55%, -11) describe the situation related to homelessness in the country as a “major problem”.

Compared to last year, fewer Canadians think homelessness is a “major problem” in their province (48%, -13), their municipality (34%, -8) and their neighbourhood (21%, -5).

More than half of Canadians say homelessness has increased in the country (59%, -12) and their province (55%, -12) over the past three years. The proportions are lower for perceived increases in homelessness in their municipality (39%, -12) and their neighbourhood (28%, -9).

For the first time, a majority of Canadians (51%, +5) agree with municipal governments immediately dismantling any encampment or “tent city” located within their municipality.

Public support for other ideas is decidedly higher. At least three-in-five Canadians agree with changing zoning laws to allow property owners to build more units on standard lots (62%, -3) and with devoting tax money to build units to house homeless residents (68%, -2).

More than three-in-four Canadians endorse three other possible solutions: offering incentives to developers if they focus on building affordable housing units (76%, +1), increasing temporary housing options for people experiencing homelessness (also 76%, -3) and increasing mental health support for residents who require assistance (78%, -3).

More than half of Canadians (53%, -3) believe the federal government has done a “bad” or “very bad” job coming up with solutions to deal with homelessness, while 32% (+1) rate its performance on this file as “very good” or “good”.

More than a third of Canadians (36%, +1) think their provincial government is managing homelessness well. Among the four most populous provinces, the rating is highest in Ontario (39%, +10), followed by Quebec (35%, -4), Alberta (also 35%, +1) and British Columbia (29%, -4).

There is no nationwide change on the perception of municipal governments, with 39% of Canadians (=) saying they have done a “very good” or “good” job to come up with solutions to deal with homelessness.

More than two in five Canadians think two factors are to blame “a great deal” for the current situation regarding homelessness in Canada: lack of affordable housing (45%, -5) and addiction and mental health issues (44%, -2).

Fewer residents place “a great deal” of the blame on poverty and inequality (35%, -5), a bad economy and unemployment (30%, -3), personal actions and decisions (25%, -1) and family and emotional trauma (20%, -4).

Find our data tables here and download the press release here.

Majorities in Canada and USA Endorse Political Correctness

July 17, 2025July 16, 2025By Mario Canseco

Re-dubbing movies and printing new editions of books to remove “offensive” words gets a thumbs down in both countries.

Vancouver, BC [July 17, 2025] – Public support for the concept of “political correctness” is on the rise in both Canada and the United States, a new two-country Research Co. poll has found.

In the online survey of representative national samples, 59% of Canadians and 53% of Americans are in favour of relying on “political correctness” in their respective countries.

The term “political correctness” has been used to describe language and/or behaviour that seeks to minimize possible offenses to racial, cultural and gender identity groups, among others.

“The trendline for political correctness is clear in Canada, jumping from 50% in 2020 to 55% in 2022 and to 59% in 2025,” says Mario Canseco, President of Research Co. “In the United States, we are back at the proportion first observed in 2020 (53%), after a severe decline in 2022 (45%).”

Hostility towards “political correctness” reaches 48% among Americans aged 55 and over, but stands at 30% among their Canadian counterparts.

Politically, 44% of Independents and 43% of Republicans in the United States reject the concept of “political correctness”, along with 45% Canadians who voted for the Conservative Paty in the 2025 federal election.

More than half of Canadians (56%, +1) and Americans (58%, +7) reject printing new editions of books that remove words that may be deemed offensive to a specific race or ethnicity.

Opposition is similar to re-dubbing movies to remove words that may be deemed offensive to a specific race or ethnicity, with most Canadians (55%, -1) and Americans (57%, -7) decrying the practice.

Conversely, more than three-in-five Americans (63%, +4) and Canadians (62%, -8) think it is a good idea to add a disclaimer to explain that programs or movies are presented “as originally created” and “may contain outdated cultural depictions.”

One third of Canadians (33%, -1) say they always act “politically correct” because it’s the right thing to do. A larger proportion (43%, +3) claims to sometimes act “politically correct” because it’s the safe thing to do, while just 11% (=) do not act “politically correct” because it’s the wrong thing to do.

In the United States, a third of Americans (34%, +10) claim to always act “politically correct”, while a similar proportion (35%, -6) sometimes act “politically correct” and fewer than one-in-five (17%, -3) say they do not act “politically correct”.

About a third of Americans (37%) and Canadians (33%) believe comedians should “always” or “most of the time” behave in a “politically correct” way.

More than three-in-five residents in each of the two countries believe three groups in society should act in a “politically correct” manner “always” or “most of the time”: teachers (69% in Canada and 71% in the U.S.), politicians (67% in Canada and 66% in the U.S.) and journalists (62% in Canada and 64% in the U.S.).

Find our data tables for Canada here, data tables for the United States here and download the press release here.

Noise is Becoming a Bigger Problem Across Canada

July 14, 2025July 14, 2025By Mario Canseco

There is a sizeable increase in the proportion of Canadians who are unnerved by unnecessary noise from vehicles.

Vancouver, BC [July 14, 2025] – More than three-in-five Canadians appear dissatisfied with the level of noise intensity in their municipality, a new Research Co. poll has found.

In the online survey of a representative national sample, 63% of Canadians say their city or town has become noisier over the past year, up nine points since a similar Research Co. poll conducted in May 2023.

More than two thirds of British Columbians (68%) and Ontarians (67%) say they live in a noisier city or town. The numbers are lower in Alberta (64%), Saskatchewan and Manitoba (61%), Atlantic Canada (also 61%) and Quebec (56%).

Smaller proportions of Canadians believe their street (46%, +3) and their home (34%, +2) are noisier now than a year ago.

“Only 23% Canadians aged 55 and over say their home is noisier now than a year ago,” says Mario Canseco, President of Research Co. “The proportions are higher among their counterparts aged 18-to-34 (39%) and aged 35-to-54 (41%).”

As was the case in 2023, the occurrence that is most likely to bother Canadians at home is unnecessary noise from vehicles (such as motorcycles and cars revving up) (39%, +7), followed by dogs barking (35%, +5), a car alarm (34%, +12) and construction-related noises (such as roofing, land clearing and heavy machinery) (33%, +4).

More than two-in-five residents of Alberta (43%), Saskatchewan and Manitoba (42%) and Ontario (also 42%) were bothered by unnecessary noise from vehicles while at home. The proportions are lower in Atlantic Canada (38%), British Columbia (37%) and Quebec (35%).

Fewer than three-in-ten Canadians mention other noises that bothered them while at home, such as loud people outside (28%, +5), yard work (such as lawnmowers and leaf blowers) (26%, +6), yelling or screaming at a nearby home (24%, +4), loud music playing inside a vehicle (also 24%, +2), power tools (such as electric saws and sanders) (also 24%, +5), drivers honking the horn excessively (22%, +1), loud music at a nearby home (21%, =), a loud gathering or party at a nearby home (also 21%, +5), fireworks (20%, =), a home alarm (12%, +1) or cats meowing (8%, +1).

There is little fluctuation in the behaviour of Canadians to deal with noise, with 17% (+1) wearing earplugs to mitigate noise while inside their home, 11% (=) acquiring hardware, such as noise cancelling headphones or earphones, 8% (-1) reporting noise concerns to the police and 6% (=) moving away from their previous home because of noise.

Methodology: Results are based on an online survey conducted from June 17 to June 19, 2025, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Ruling Liberals Comfortably Ahead in Canada’s Political Scene

July 7, 2025July 7, 2025By Mario Canseco

Almost half of Liberal voters in 2025 are open to a merger with the New Democratic Party (NDP).

Vancouver, BC [July 7, 2025] – The governing Liberal Party remains the top choice for voters in Canada two and a half months after the last federal election, a new Research Co. poll has found.

In the online survey of a representative national sample, 47% of decided voters in Canada say they would cast a ballot for the Liberal candidate in their constituency, while 37% would support the Conservative Party.

The New Democratic Party (NDP) and the Bloc Québécois are tied for third place with 6%, followed by the Green Party with 2% the People’s Party with 1% and other parties and independent candidates also with 1%.

The Liberals hold sizeable leads over the Conservatives in Atlantic Canada (57% to 38%), Ontario (53% to 41%) and British Columbia (52% to 37%). In Quebec, the Liberals are first with 46%, followed by the Conservatives with 21% and Bloc with 19%.

The Conservatives are ahead of the Liberals in Saskatchewan and Manitoba (48% to 42%) and Alberta (53% to 36%).

Canada-U.S. Relations is the most important issue for Canadians (22%, -4 since the final Research Co. poll of the 2025 federal campaign completed in late April), followed by the economy and jobs (21%, +1), housing, homelessness and poverty (18%, -3), health care (13%, +2) and immigration (9%, +2).

Just over three-in-five Canadians (61%, +2) approve of the way Prime Minister and Liberal leader Mark Carney is managing his duties. The rating is lower for Conservative leader Pierre Poilievre (44%, -4), Green co-leader Elizabeth May (34%), Bloc leader Yves-François Blanchet (28%, -1), interim NDP leader Don Davies (26%) and People’s Party leader Maxime Bernier (21%, -1).

On the eve of the 2025 federal election, Carney held a 10-point lead over Poilievre on the “Preferred Prime Minister” question. This month, the Liberal leader is 16 points ahead of his Conservative counterpart (47% to 31%).

“Majorities of British Columbians (56%) and Ontarians (51%) prefer Mark Carney as Canada’s prime minister,” says Mario Canseco, President of Research Co. “Pierre Poilievre’s best numbers on this question are in Alberta (40%).”

At least half of Canadians believe Carney is better suited than Poilievre to handle three issues: Canada-U.S. Relations (53% to 28%), foreign affairs (52% to 28%) and national unity (50% to 26%).

The current prime minister holds double-digit leads over the Conservative leader on five other issues: the economy and jobs (49% to 33%), accountability and leadership (49% to 31%), health care (45% to 30%), the environment (43% to 27%) and energy and pipelines (42% to 34%).

Carney’s advantage over Poilievre is smaller on three issues: housing, homelessness and poverty (41% to 32%), immigration (40% to 34%) and crime and public safety (39% to 37%).

Federal NDP Leadership

The survey also asked Canadians about their views on nine possible contenders for the leadership of the federal NDP. The highest proportion of favourable mentions is for former House leader Ruth Ellen Brosseau (18%), followed by BC MP Jenny Kwan (17%), Alberta MP Heather McPherson (16%), former MP and former Vancouver Mayor Kennedy Stewart (also 16%), former BC MLA and MP Nathan Cullen (15%), Manitoba MP Leah Gazan (also 15%), former Ontario MP candidate Tony McQuail (also 15%), BC MP Gord Johns (14%) and former BC MP candidate Avi Lewis (12%).

When asked if they would like to see each of these candidates as leaders of the federal NDP, the highest proportion of “definitely” and “probably” responses is for Kwan (22%), followed by McPherson (21%), Stewart (20%), Cullen (also 20%), Brosseau (19%), McQuail (also 19%), Johns (18%), Lewis (also 18%) and Gazan (17%).

More than a third of Canadians (37%) think the federal NDP should merge with the Liberal Party—a view shared by 47% of those who voted for the Liberals in 2025 and 43% of those who voted for the New Democrats.

Public support is lower for mergers involving the NDP and the Green Party (30%) and the Liberals, New Democrats and Greens (also 30%).

Find our data tables here and download the press release here.

Flag and Hockey Remain Biggest Sources of Pride for Canadians

June 26, 2025June 25, 2025By Mario Canseco

The health care system, the Canadian economy and Parliament show the biggest gains over the past year.

Vancouver, BC [June 26, 2025] – The flag remains at the top of the list of sources of pride for Canadians, a new Research Co. poll has found.

In the online survey of a representative national sample, 79% of Canadians say the flag makes them proud, down three points since a similar Research Co. poll conducted in June 2024.

Only four other institutions and features elicit feelings of pride among more than three-in-five Canadians: hockey (72%, +1), the Canadian Armed Forces (66%, -6), multiculturalism (63%, -2) and Indigenous culture (61%, -2).

“Pride in multiculturalism among Canadians has dropped from 74% in 2023 to 63% in 2025,” says Mario Canseco, President of Research Co. “Perceptions are highest in Atlantic Canada (77%) and lowest in British Columbia (57%).”

Canadians of East Asian descent are more likely to say multiculturalism makes them proud (71%) than their counterparts whose origins are European (63%), South Asian (also 63%) and Indigenous (61%).

More than half of Canadians are proud of the state of democracy in Canada (58%, +3) and the health care system (53%, +5).

The rating is lower for the Canadian justice system (49%, +1), Parliament (48%, +10), the Canadian economy (40%, +6) and the monarchy (39%, +4).

Pride in the health care system is highest in Ontario and Alberta (60% and 58% respectively) and lowest in British Columbia and Quebec (47% and 45% respectively).

While two thirds of Canadians who voted for the Liberal Party in this year’s federal election (66%) are proud of Parliament, the proportion drops to 49% among those who cast ballots for the Conservative Party and to 40% among those who supported the New Democratic Party (NDP).

Men (43%) and Canadians aged 55 and over (also 43%) are more likely to express pride in the Canadian economy than women (37%), Canadians aged 35-to-54 (38%) and Canadians aged 18-to-34 (39%).

The monarchy has a particularly low pride rating in Quebec (29%) and among Canadians aged 35-to-54 (32%).

Methodology: Results are based on an online survey conducted from June 14 to June 16, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Some Canadians Wary of Trump’s Role in Alberta Separation

June 12, 2025June 11, 2025By Mario Canseco

Just over a third of Albertans and Quebecers would vote in favour of their province becoming its own country.

Vancouver, BC [June 12, 2025] – More than two-in-five Canadians are concerned about possible meddling from the United States if Alberta ultimately holds a referendum on sovereignty, a new Research Co. poll has found.

In the online survey of a representative national sample, 45% of Canadians say it is “very likely” or “moderately likely” that the United States will take steps to annex Alberta as an American state if a referendum on Alberta becoming a sovereign country and ceasing to be a Province of Canada takes place.

Fewer Canadians believe three other scenarios are likely to materialize: the United States recognizing Alberta’s sovereignty if the referendum is successful (43%), the United States recognizing Alberta’s sovereignty even if the referendum is not successful (32%) and voters in Alberta choosing to become a sovereign country (31%).

Sizeable proportions of Canadians who voted for the New Democratic Party (NDP) (50%), the Liberal Party (48%) or the Conservative Party (45%) in this year’s federal election believe the U.S. is likely to attempt Alberta’s annexation.

The Government of Alberta recently proposed to reduce the threshold for Citizen Initiatives. Under the new guidelines, proponents will have 120 days to gather the signatures of 10 per cent of voters who participated in the last provincial election to compel a province-wide vote on an initiative. A group has proposed holding a referendum on whether Alberta “shall become a sovereign country and cease to be a Province of Canada”.

Canadians are divided on whether the proponents of this referendum will be able to gather the signatures required in the allotted time to compel a province-wide vote on sovereignty, with 39% predicting they will reach the threshold and 44% believing they will not. In Alberta, 48% believe the signature drive will be successful, while 34% disagree.

Almost half of Canadians (47%) think the Government of Canada should not allow this referendum to happen if proponents gather the required signatures.

Support for the federal government effectively stopping the referendum on Alberta’s sovereignty is highest in Saskatchewan and Manitoba (57%), followed by Ontario (53%), Atlantic Canada (52%), British Columbia (49%), Alberta (42%) and Quebec (36%).

On a separate question, 56% of Canadians say that, if voters in Alberta ultimately choose to become a sovereign country and cease to be a Province of Canada in a referendum, the Government of Canada should not allow Alberta’s separation to happen.

Majorities of Canadians aged 55 and over (68%) and aged 35-to-54 (54%) think the federal government should ultimately block Alberta’s separation. The proportion is lower among Canadians aged 18-to-34 (47%).

Only one-in-five Canadians (20%) think Canada would be better off as an American state, while 73% disagree—including 65% who “strongly disagree”.

“Practically a third of Canadians aged 18-to-34 (32%) believe Canada would be better off as an American state,” says Mario Canseco, President of Research Co. “The proportions are lower among those aged 35-to-54 (22%) and those aged 55 and over (7%).”

Slightly larger proportions of Canadians think their province would be better off as an American state (21% and rising to 25% in Alberta) or as its own country (29% and rising to 35% in both Alberta and Quebec).

When asked if they would vote in favour of Canada becoming an American state, 19% of Canadians agree while 75% disagree. The results are similar when Canadians are asked about voting in favour of their province becoming an American state (19% in favour, and 76% against).

Just under three-in-ten Canadians (28%) would vote in favour of their province becoming its own country—including 34% of Albertans and Quebecers. Two thirds of Canadians (66%) are opposed to this idea.

Just over two thirds of Canadians (67%) trust the Prime Minister of Canada to make the best decisions on issues of national unity. The rating is lower for provincial premiers (59%), the leader of the Official Opposition in Canada (51%) and provincial leaders of the Official Opposition (also 51%).

In Alberta, the four political leaders are separated by just five points on the issue of national unity: 58% for the Prime Minister, 56% for the leader of the Official Opposition in Canada, 55% for the provincial premier and 53% for the provincial leader of the Official Opposition.

Methodology: Results are based on an online survey conducted from June 1 to June 3, 2025, among 1,001 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Most Canadians Still Avoiding American Products When Possible

June 5, 2025June 5, 2025By Mario Canseco

More than four-in-five of the country’s residents think the American tariffs are still a threat.

Vancouver, BC [June 5, 2025] – While the proportion of Canadians who are actively boycotting products made in the United States has subsided over the past two months, it still encompasses a sizeable majority across the country, a new Research Co. poll has found.

In the online survey of a representative national sample, three-in-five Canadians (60%, -4 since a similar Research Co. poll conducted in late March) are avoiding the purchase of goods originated from the United States, if a non-American alternative is available.

At least three-in-ten Canadians are eschewing American restaurant franchises in Canada (36%, -5), have cancelled a planned trip to the United States (35%, -2) or are avoiding American entertainment options (30%, -5).

“Only 10% of Liberal Party voters in the 2025 federal election are not taking any action to avoid American products,” says Mario Canseco, President of Research Co. “The proportions rise to 22% among New Democratic Party (NDP) voters and to 30% among Conservative Party voters.”

More than four-in-five Canadians (82%) think the American tariffs are still a threat to Canada, while only 10% believe they are not a threat anymore.

Just over half of Canadians (51%, -7) support Canada’s Minister of Foreign Affairs recalling the Canadian ambassador to the U.S. in response to President Donald Trump’s statements related to Canada becoming an American state, while three-in-five (60%, -8) want Canada to officially demand an apology from Trump for his statements.

More than three-in-five Canadians continue to favour two ideas: Canada’s prime minister and provincial premiers shutting off all energy exports to the United States until Trump completely removes the threat of tariffs (63%, -7) and Canada’s prime minister and provincial premiers suspending all steel, aluminum, and wood exports to the United States until U.S. President Donald Trump completely removes the threat of tariffs (65%, -7).

Just under seven-in-ten Canadians (69%, -15) have recently followed news stories related to the tariffs dispute “very closely” or “moderately closely”.

More than three-in-five Canadians (64%, +5) approve of the way Prime Minister Mark Carney has managed the tariffs. The rating is significantly lower for Conservative Party leader Pierre Poilievre (39%, -8).

Two-in-five Canadians (40%, -4) think a Conservative federal government would be better positioned at this point to deal with the tariffs implemented by the United States, while 46% (+4) disagree.

More than half of Canadians (54%, -2) remain content with the performance of their premier on this file, while fewer than two-in-five (38% +1) feel the same way about their provincial official opposition leader.

The approval rating on the tariffs dispute is higher for the premiers of Ontario (58%, -1) and British Columbia (56%, +3) than for their counterparts in Quebec (49%, -7) and Alberta (47%, +5). The numbers are fairly similar for the provincial opposition leaders in Ontario (39%, +2), Quebec (also 39%, -4), Alberta (37%, -2) and British Columbia (34%, =).

At this point, Canadians are more likely to predict that the U.S. government will rescind the tariffs (40%, +4) than to foresee their expansion (27%, -9).

At least three-in-four Canadians continue to call for Canada to seriously consider enhancing trade with Australia and New Zealand (79%, -2), the United Kingdom (78%), the European Union (EU) (77%, -2), Mexico (76%, -2) and Japan (75%, =), while more than half (57%, -2) are in favour of requesting an independent dispute settlement panel under the terms of the Canada–United States–Mexico Agreement (CUSMA).

Only one-in-five Canadians (20%, -1) would seriously consider initiating a formal process for Canada to become an American state. This idea is more popular in Saskatchewan and Manitoba (22%), followed by Ontario (21%), Alberta (also 21%), Quebec (18%), British Columbia (16%) and Atlantic Canada (14%).

Fewer than one-in-ten Canadians aged 55 and over (8%) think it is time to seriously consider a process for Canada to become an American state. The proportions rise to 22% among Canadians aged 35-to-54 and to 30% among Canadians aged 18-to-34.

Support for initiating a formal process for Canada to join the EU fell by six points since late March, from 52% to 46%.

Methodology: Results are based on an online survey conducted from May 25 to May 27, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Express More Confidence in the Health Care System

May 29, 2025May 29, 2025By Mario Canseco

A shortage of doctors and nurses remains a significant problem, particularly in British Columbia and the Atlantic provinces.

Vancouver, BC [May 29, 2025] – Negative views on the state of Canada’s health care system have subsided over the past year, a new Research Co. poll has found.

In the online survey of a representative national sample, just over seven-in-ten Canadians (71%) are “very confident” or “moderately confident” that the country’s health care system would be there to provide the help and assistance that they would need if they had to face an unexpected medical condition or disease, up seven points since a similar Research Co. poll conducted in May 2024.

“More than seven-in-ten Quebecers (76%) and Ontarians (73%) express confidence in the health care system being there for them,” says Mario Canseco, President of Research Co. “The rating is lower in Alberta (69%), Saskatchewan and Manitoba (68%), British Columbia (67%) and Atlantic Canada (59%).”

More than half of Canadians (56%, +3) say there are some good things in Canada’s health care system, but many changes are required, while about one-in-four (23%, +4) think Canada’s health care system works well, and only minor changes are needed to make it work better. Fewer than one-in-five Canadians (17%, -6) believe Canada’s health care system has so much wrong with it that we need to completely rebuild it.

When asked about the biggest problem facing the health care system, more than a third of Canadians (35%, -2) point to a shortageof doctors and nurses, while fewer mention long wait times (23%, -1) and bureaucracy and poor management (16%, +2).

Fewer than one-in-ten Canadians are primarily concerned about four other issues: inadequate resources and facilities (9%, +1), lack of a wider range of services for patients (6%, +2), little focus on preventive care (5%, =) and insufficient standards of hygiene (2%, -1).

Concerns about long wait times are significantly higher than the national average in Saskatchewan and Manitoba (34%), while Quebecers are more likely to say that the biggest problem with the health care system is bureaucracy and poor management (26%).

Alberta has the largest proportion of respondents who think the main hindrance with health care is inadequate resources and facilities (15%), while a shortage of doctors and nurses is the prevalent worry for Atlantic Canadians (49%) and British Columbians (47%).

More than a third of Canadians (36%, +1) think health care in Canada would be better than it is now if it were run by the private sector.

There are some significant age and political differences on this question. Half of Canadians aged 18-to-34 (50%) and almost half of Conservative Party voters in this year’s federal election (48%) believe private health care would be superior to the public system. Significantly fewer Canadians aged 35-to-54 (39%), Canadians aged 55 and over (20%), Liberal Party voters (32%) and New Democratic Party (NDP) voters (28%) concur.

Just under one-in-four Canadians (24%, +4) think the federal government should make cuts to health care funding in order to reduce government debt—a view shared by 33% of Canadians aged 18-to-34.

Methodology: Results are based on an online survey conducted from May 4 to May 6, 2025, among 1,001 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Irked by “Suggested Tips” at Sit-Down Restaurants

May 22, 2025May 21, 2025By Mario Canseco

Majorities disapprove of prompts for tips at online retailers, coffee shops and when using a credit card.

Vancouver, BC [May 22, 2025] – Most Canadians say they always tip food servers at sit-down restaurants but dislike encountering recommendations about how much they should leave after a meal, a new Research Co. poll has found.

In the online survey of a representative national sample, more than half of Canadians (53%) say they leave a tip “all the time” after visiting a sit-down restaurant.

Fewer Canadians tip “all the time” at other venues, including a bar (37%), a restaurant where they buy food to go (15%), a coffee shop (14%), a cafeteria-style restaurant (12%) or a fast-food restaurant (10%).

Almost two thirds of Canadians aged 55 and over (64%) say they always tip after visiting a sit-down restaurant. The proportions are lower among Canadians aged 35-to-54 (56%) and aged 18-to-34 (41%).

Canadians were asked how much they would tip at a sit-down restaurant under nine different scenarios. Just under three-in-ten (28%, -3 since December 2022) say they would leave no tip at all if they experienced below average service when the server is clearly not busy.

The preferred size of a tip ranges from 10% to 14% on two instances: average service in any environment (42%) and below average service when the server is clearly working in an understaffed environment (36%).

Canadians gravitate towards a tip that ranges from 15% to 19% on three situations: good service when the restaurant is not busy (37%), good service when the restaurant is busy (40%) and good service when the restaurant is exceptionally busy (38%).

When asked what they would do after receiving exceptional service, Canadians are willing to leave bigger tips. More than a third (36%) are in the 15% to 19% range if a restaurant is not busy, while just under one-in-five (19%) would move to the 20% to 25% range.

Similar situations occur in cases of exceptional service when the restaurant is busy (35% in the 15% to 19% range, and 24% in the 20% to 25% range) and when the restaurant is exceptionally busy (33% in the 15% to 19% range, and 25% in the 20% to 25% range).

More than half of Canadians think a tip is not necessary when picking up food themselves (57%) or when ordering goods online (also 57%).

About a third of Canadians think tips in the 10% to 14% range are acceptable in three situations: after a haircut or visit to the salon (35%), for food delivery managed by the restaurant (33%), for food delivery through a third-party app (30%) and after taking a taxi or rideshare vehicle (also 30%).

More than two thirds of Canadians believe that, if the salaries of food servers were better, there would be no need to tip them (69%, =) and that food servers cannot get by on their salaries alone, so it is important to tip them (68%, -2).

A slightly lower proportion of Canadians (65%, -2) say food servers nowadays simply expect a tip, but don’t work hard to earn it, while more than a third (35%, +2) believe food servers deserve a tip in all circumstances, even if service was bad.

“More than two-in-five Canadians aged 18-to-34 (42%) think food servers deserve a tip, regardless of how the service went,” says Mario Canseco, President of Research Co. “Fewer of their counterparts aged 35-to-54 (36%) and aged 55 and over (26%) feel the same way.”

Majorities of Canadians disapprove of four practices that have become more common in recent times: online retailers prompting for a suggested tip (71%), coffee shops prompting for a suggested tip when the customer uses a credit card (65%), sit-down restaurants providing a suggested tip printed on the bill (57%) and sit-down restaurants prompting for a suggested tip when the customer uses a credit card (53%).

Canadians are divided when pondering sit-down restaurants setting a minimum service charge for large parties, with 45% approving of this practice and 47% disapproving of it.

Find our data tables here and download the press release here.

Few Canadians Are Meeting the Recommended Sleep Guidelines

May 15, 2025May 14, 2025By Mario Canseco

The proportion of Canadians who have lost sleep over domestic and international politics had doubled since 2022.

Vancouver, BC [May 15, 2025] – The sleep patterns of most Canadians have not gone through a major fluctuation over the past couple of years, a new Research Co. poll has found.

Health Canada guidelines recommend sleeping from 7 to 9 hours a night. In the online survey of a representative national sample, 35% of Canadians report sleeping anywhere from 7 to 9 hours on a typical weekday or workday, unchanged since a similar Research Co. poll conducted in November 2022.

At least a third of Canadians who reside in Ontario (39%), Saskatchewan and Manitoba (also 39%), Atlantic Canada (35%) and British Columbia (34%) meet Health Canada’s recommended sleep guidelines on weekdays. The proportions are lower in Quebec (32%) and Alberta (28%).

More than two-in-five Canadians (45%, +2) sleep anywhere from 7 to 9 hours on a typical weekend or non-workday.

“Almost half of Canadians aged 35-to-54 and aged 55 and over (46% each) are able to sleep from 7 to 9 hours on weekends,” says Mario Canseco, President of Research Co. “The proportion drops to 41% among their counterparts aged 18-to-34.”

Three-in-five Canadians (75%, -1) say they wake up “well rested” after a typical night’s sleep on a weekend or non-workday, while seven-in-ten (70%, +1) feel the same way after a typical night’s sleep on a weekday or workday.

About one-in-four Canadians (24%) claim to “never” find it hard to fall asleep at night on an average week. While just over a third of Canadians (35%) find it hard to fall asleep “1 or 2 days” a week, fewer face this scenario for “3 or 4 days” (23%) or “5 to 7 days” (19%).

Fewer than one-in-ten Albertans (9%) say they never find it hard to fall asleep at night. The proportions are markedly higher in Saskatchewan and Manitoba (19%), Ontario (20%), British Columbia (27%), Atlantic Canada (also 27%) and Quebec (28%).

One-in-four Canadians (25%, -1) say no issue made it harder for them to fall asleep at night over the past month. Almost half say money and financial matters (47%, -3) negatively affected their sleep patterns.

Fewer Canadians say worrying about five other issues made it harder for them to fall asleep at night: health (29%, -4), relationships and family (28%, -5), work (24%, -4), Canadian politics (22%, +12) and international politics (20%, +10).

Methodology: Results are based on an online survey conducted from April 7 to April 9, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.