Almost Three-in-Five British Columbia Drivers Ready for Electric Car

More than seven-in-ten of the province’s residents endorse the goal of only selling “zero emission” vehicles by 2040.

Vancouver, BC [May 3, 2022] – The proportion of drivers in British Columbia who are willing to consider the purchase of an electric vehicle has increased since 2020, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 59% of British Columbians who drive their own vehicles claim it is “very likely” or “moderately likely” that the next car they buy for themselves or their household will be electric, up six points since a similar Research Co. survey conducted in May 2021.

“Significant majorities of drivers in Metro Vancouver (64%) and the Fraser Valley (62%) foresee their next vehicle being electric,” says Mario Canseco, President of Research Co. “The proportions are lower in Southern BC (54%), Vancouver Island (53%) and Northern BC (36%).”

The Government of British Columbia has passed legislation to ensure that, by the year 2040, all light-duty cars and trucks sold in the province will be “zero emission.” More than seven-in-ten British Columbians (73%, +3) endorse this course of action—including 81% of those who voted for the BC New Democratic Party (NDP) in the 2020 provincial election, 76% of those who supported the BC Green Party and 73% of those who cast ballots for the BC Liberals.

More than three-in-four British Columbians aged 18 to 34 (78%) endorse the provincial government’s “zero emission” mandate, along with 75% of those aged 35-to-54 and 69% of those aged 55 and over.

More than half of British Columbians (53%, +2) believe the goal established by the provincial government on the issue of “zero emission” vehicles is “achievable”, while 39% (+3) think it is “not achievable.”

When British Columbians who drive their own cars are asked about issues that would make them less likely to purchase an electric vehicle, 59% say the vehicles are too expensive when compared to non-electric options—a proportion that rises to 66% among those aged 55 and over and to 70% among residents of Vancouver Island.

A majority of British Columbians who drive their own cars (54%) say they fear becoming stranded in an electric vehicle if they cannot find a charging station, and half (50%) are worried about not having enough places to charge the vehicle in the areas where they usually drive.

More than two-in-five British Columbians who drive their own cars (44%) are concerned about not having a place to charge an electric vehicle where they currently live, while 13% cite the “feel” of the vehicle compared with a non-electric option.

Methodology: Results are based on an online study conducted from April 25 to April 27, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Most Canadians Agree with Nationwide “Conversion Therapy” Ban

Strong majorities of residents of all regions are in favour of the legislation that came into effect in January 2022.

Vancouver, BC [April 29, 2022] – The recently enacted prohibition of the practice of “conversion therapy” is endorsed by more than three-in-five Canadians, a new Research Co. poll has found.

Proponents of “conversion therapy” believe that individuals who identify themselves as lesbian, gay, bisexual, trans, gender diverse, queer, and Two-Spirit (LGBTQ2+) can be “converted” into heterosexuals through psychological or spiritual intervention.

Legislation that came into effect in January 2022 makes it illegal to promote, advertise, or profit from providing “conversion therapy”, or to subject a person, consenting or not, to “conversion therapy” in Canada.

In the online survey of a representative national sample, 62% of Canadians agree with “conversion therapy” being illegal in Canada, while 21% disagree and 17% are undecided.

Support for the nationwide ban on “conversion therapy” is highest in Atlantic Canada (66%), followed by British Columbia (64%), Ontario (63%), Alberta (62%), Saskatchewan and Manitoba (61%) and Quebec (57%).

“At least seven-in-ten Canadians who voted for the New Democratic Party (NDP) (71%) and the Liberal Party (70%) in the last federal election are in favour of the new guidelines,” says Mario Canseco, President of Research Co. “They are joined by a majority of those who supported the Conservative Party in 2021 (57%).”

Most Canadians (57%, +2 since a similar Research Co poll conducted in November 2020) continue to believe that individuals who identify themselves as LGBTQ2+ cannot be “converted” into heterosexuals through psychological or spiritual intervention. This includes 69% of Atlantic Canadians, 63% of Canadians aged 55 and over and 60% of women.

Compared to 2020, there is little fluctuation when Canadians are asked about the legal recognition of same-sex couples in the country.

Two thirds of Canadians (66%, -1) believe same-sex couples should continue to be allowed to legally marry. Significantly fewer side with the notion of same-sex couples being allowed to form civil unions and not marry (12%, =) or not granting any kind of legal recognition to same-sex couples (10%, =).

More than two-in-five Canadians (42%, +3) think people are born as LGBTQ2+. However, 28% (=) believe people choose to be LGBTQ2+, while 31% (-2) are not sure.

Methodology: Results are based on an online study conducted from April 16 to April 18, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Young Canadians Are Vaping More Now Than in 2020

While most Canadians agree with the federal regulations that have been in place since 2018, support is not as strong this year.

Vancouver, BC [April 22, 2022] – The proportion of Canadians who have used an electronic cigarette or e-cigarette has increased in the past two years, a new Research Co. poll has found.

In the online survey of a representative national sample, 17% of Canadians say they have vaped in the past 12 months, up seven points since a similar Research Co. poll conducted in September 2020.

Vaping remains more popular among Canadians aged 18-to-34 (26%) than among their counterparts aged 35-to-54 (18%) and aged 55 and over (7%).

On a regional basis, British Columbia is at the top of the list when it comes to vaping (21%), followed by Atlantic Canada (18%), Quebec (also 18%), Ontario (16%), Saskatchewan and Manitoba (15%) and Alberta (12%).

Current regulations related to vaping were implemented in May 2018, after Bill S-5—an overhaul of the Tobacco Act—was approved by the House of Commons and the Senate.

Across the country, more than four-in-five Canadians (82%, -4) agree with prohibiting the sale of vaping products to minors.

Almost two thirds of Canadians are also in favour of two other current measures: restricting any reference to e-cigarettes as healthier than standard tobacco products (65%, -12) and restricting the use of testimonials and “lifestyle” advertising for vaping products (64%, -11).

A majority of Canadians (58%, -11) agree with banning certain flavours of vaping products, such as cannabis and “confectionery.”

“The rise in vaping across Canada is accompanied by a drop in support for some of the measures introduced by the federal government in 2018,” says Mario Canseco, President of Research Co. “There are double-digit drops in the level of agreement with advertising and flavouring guidelines.”

More than four-in-five Canadians (82%, -4) think vaping products that contain nicotine should display a warning, similar to the one used for tobacco products, while just over seven-in-ten (71%, -8) would ban the use of e-cigarettes in public places where smoking is currently prohibited.

Half of Canadians (50%, -6) would not consider dating a person who vapes—including 52% of men, 59% of Canadians aged 55 and over and 55% of Ontarians.

Methodology: Results are based on an online study conducted from April 16 to April 18, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Most Canadians Call for Public Inquiry into COVID-19 Response

The proportion of Canadians who are “anxious” about the end of pandemic restrictions and mandates increased to 56%.

Vancouver, BC [April 22, 2022] – A majority of Canadians believe a thorough review of the performance of various levels of government during the COVID-19 pandemic is warranted, a new Research Co. poll has found.

In the online survey of a representative sample, 66% of Canadians support holding a public inquiry into the way the COVID-19 pandemic was managed by the federal government, while 23% are opposed and 12% are undecided.

The Government of the United Kingdom has announced a public inquiry into the COVID-19 pandemic. The terms of reference intend to cover preparedness, the public health response, the response in the health care sector and the economic response. 

Canadians who voted for the Liberal Party in the 2021 federal election are more likely to endorse the call for a public inquiry into Ottawa’s pandemic management (77%) than those who voted for the Conservative Party (67%) and the New Democratic Party (NDP) (66%).

More than three-in-five Canadians believe that public inquiries into the way COVID-19 was handled by their provincial governments (64%) and their municipal governments (61%) are in order.

“More than two thirds of residents of Saskatchewan and Manitoba (70%) and Ontario (68%) are in favour of holding a public inquiry into how their provincial governments managed the pandemic,” says Mario Canseco, President of Research Co. “Support is slightly lower in Quebec (64%), British Columbia (61%), Alberta (also 61%) and Atlantic Canada (59%).”

This month, 82% of residents (+1 since a similar Research Co. poll conducted in March 2022) believe COVID-19 is a real threat. In addition, 62% of Canadians (-10) believe that the worst of COVID-19 is “behind us”.

Satisfaction with the way the federal government is handling the pandemic fell by four points to 57%. The rating is exactly the same for provincial administrations across Canada (57%, +1) and slightly higher for municipal governments (60% =).

Among the four most populous provinces, satisfaction is highest in British Columbia (61%, -2) and Ontario (also 61%, +4), followed by Quebec (59%, -4) and Alberta (37%, =).

There is little movement on the satisfaction of Canadians with the performance of the federal chief public health officer (61%, -2) and their provincial health officer or chief medical officer (60%, -1).

Most Canadians (56%) acknowledge feeling “very anxious” or “moderately anxious” about the end of COVID-19 restrictions and mandates in their community, up four points since a similar Research Co. survey conducted in March 2022.

Three-in-five Canadians (60%, -5) plan to continue wearing a mask or face covering when entering an indoor premise in the next fortnight, while 45% (=) will do so every time they leave their home.

The proportion of Canadians who intend to visit relatives or friends in person over the next two weeks remains at 58%. Just over two-in-five Canadians are planning to have dinner (44%, -1) or lunch (43%, +4) at a sit-down restaurant in the next fortnight.

Fewer than one-in-four Canadians are planning to attend the theatre or cinema (22%, +1), a live sporting event as a spectator (11%, =) or a live concert as a spectator (also 11%, +2). 

While 22% of Canadians are planning to travel by car for an overnight stay in the next two weeks, only 13% are currently willing to travel by airplane.

Methodology: Results are based on an online study conducted from April 16 to April 18, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Fewer British Columbians Are Noticing Distracted Drivers on Roads

Almost two thirds of the province’s residents support seizing the electronic devices of repeat offenders.

Vancouver, BC [April 19, 2022] – While the proportion of British Columbians who are detecting distracted drivers has dropped since 2020, most of the province’s residents think it is time for tougher penalties to deal with this issue, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 46% of British Columbians say they witnessed a driver talking on a hand-held cell phone or texting while driving over the past four weeks, down nine points since a similar Research Co. poll conducted in December 2020.

Men (50%) and British Columbians aged 18-to-34 (52%) are more likely to say that they crossed paths with a distracted driver than women (43%) and British Columbians aged 35-to-54 (47%) and aged 55 and over (42%).

Drivers caught emailing, texting, or using an electronic device while driving in British Columbia face a fine of $368 and four penalty points (equivalent to $252) in their insurance penalty point premium. This means a total of $620 for a first-time infraction.

A majority of British Columbians (56%, +4) say the current fine for distracted driving in the province is “about right”, while 24% (-6) deem it “too low” and 15% (+1) consider it “too high.”

While one third of residents of Vancouver Island (33%) believe the current penalty for distracted driving is “too low”, the proportion is lower in Northern BC (29%), the Fraser Valley (22%), Southern BC (21%) and Metro Vancouver (also 21%).

More than half of British Columbians are in favour of three different penalties for drivers caught emailing, texting, or using an electronic device in the province, although the level of support for each one is lower in 2022 than in 2020.

Across the province, 52% of British Columbians (-2) support suspending drivers who break the law for a year, while 41% (+4) are opposed to this course of action.

“The notion of suspending distracted drivers for 12 months is contentious on a regional basis,” says Mario Canseco, President of Research Co. “While 54% of residents of Metro Vancouver, Southern BC and Vancouver Island like the idea, the proportion drops to 44% in Northern BC and to 42% in the Fraser Valley.”

More than half of the province’s residents (55%, -4) are in favour of doubling the current first-time fine to $1,240, while almost two thirds (64%, -6) support seizing the electronic devices of repeat offenders.

Methodology: Results are based on an online study conducted from April 1 to April 5, 2022, among 650 adults in British Columbia who are employed full time or part time. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error, which measures sample variability, is +/- 3.9 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Most Canadians Question Their Public Speaking Capabilities

A majority (51%) feel anxious when they have to make a phone call to a person they do not know.

Vancouver, BC [April 15, 2022] – Many Canadians are not particularly confident about their ability to address an audience publicly, a new Research Co. poll has found.

In the online survey of a representative national sample, 44% of Canadians say they would have no problem giving a speech in front of other people. More than half (52%) disagree with this assessment.

Across the country, 51% of Canadians say they feel anxious when they have to make a phone call to a person they do not know—a proportion that rises to 57% among women and 61% among Canadians aged 18-to-34.

Canadians are divided when pondering text messages and emails, with 46% finding this form of communication impersonal and 47% disagreeing with this point of view.

“A majority of Canadians aged 55 and over (55%) brand electronic communications as impersonal,” says Mario Canseco, President of Research Co. “The proportion is lower among their counterparts aged 35-to-54 (46%) and aged 18-to-34 (36%).”

The survey asked Canadians about their preferred mode of communication for various tasks. More than four-in-five Canadians (82%) say they would end a relationship with someone in person. Only 7% of Canadians would break up by sending a text message, including 11% of those aged 18-to-34.

Almost three-in-four Canadians (73%) say they would prefer to quit a job in person, but 15% would do so by sending an email, including 18% of women and 24% of Canadians aged 18-to-34.

Canadians are evenly divided on the best way to order food delivery to their home, with identical proportions choosing to make a phone call (39%) or use an app (also 39%).

While a majority of Canadians aged 18-to-34 (53%) would rely on an app to manage food delivery, the proportion drops slightly to 47% among those aged 35-to-54 and falls to 20% among those aged 55 and over.

Canadians who live in Alberta (50%) and Ontario (49%) are more likely to prefer to use an app to order food delivery than their counterparts in British Columbia (44%), Saskatchewan and Manitoba (43%), Quebec (26%) and Atlantic Canada (18%).

More than a third of Canadians (37%) say they would make a phone call if they had to ask a question to their bank, while a smaller proportion (32%) would visit in person. Significantly fewer Canadians prefer an email (15%), an app (11%) or a text message (5%) for this particular task.

If Canadians had to ask a question to their municipality or City Hall, almost two-in-five (39%) would send an email, while one third (33%) would place a phone call and one-in-five (20%) would schedule a meeting in person.

Methodology: Results are based on an online study conducted from April 1 to April 3, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

British Columbians Split on Whether Work is Straining Relationships

A majority of employed residents of the province (55%, +10 since 2021) say work is taking precedence over lifestyle.

Vancouver, BC [April 12, 2022] – More than half of employed British Columbians admit to struggling when trying to balance their job and their lifestyle, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 55% of employed British Columbians believe that work is taking precedence over lifestyle, up 10 points since a similar Research Co. poll conducted in April 2021.

Just over three-in-ten British Columbians (31%, -10) say their balance between work and lifestyle is perfect, while 12% (+2) state that lifestyle is taking precedence over work.

Across the province, majorities of men (55%), British Columbians aged 18 to 34 (68%) and residents of Southern BC (62%) say that work is taking precedence over lifestyle.

Almost half of employed British Columbians (47%, +12) say that their work has put a strain on their relationships with family and friends.

“Only 30% of employed British Columbians aged 55 and over say their relationship with family and friends is strained because of their job,” says Mario Canseco, President of Research Co. “The proportion is higher among employed British Columbians aged 35-to-54 (40%) and aged 18-to-34 (68%).”

More than two-in-five employed British Columbians (43%, +4) think it is more difficult for them to achieve a work-life balance than it was for their parents, while 17% (+1) believe this challenge is now easier.

Compared to 2021, there is a marked increase in the number of employed British Columbians who had to deal with work demands at odd hours. Just over two-in-five (41%, +6) stayed late after work in the past six months, and more than a third (35%, +11) had to reply to a work-related e-mail while they were with family or friends.

Just under a third of employed British Columbians (32%, +4) took a work-related call on their mobile phone while they were with family or friends. Slightly fewer had to work from home on a weekend (29%, +5), had to work from home at night (also 29%, +7) or missed a “lifestyle” engagement (like a virtual or live family gathering or leisure activity) because of work (27%, +10).

More than half of employed British Columbians aged 18 to 34 (57%) had to work late in the past six months, and at least two-in-five had to reply to an e-mail after work (45%), missed a “lifestyle” engagement (43%) or took a work-related mobile phone call when they were with family or friends(40%).

Methodology: Results are based on an online study conducted from April 1 to April 5, 2022, among 650 adults in British Columbia who are employed full time or part time. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error, which measures sample variability, is +/- 3.9 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Most Canadians Oppose Trophy Hunting, Fur Farming and Rodeos

Across the country, most residents are in favour of eating animals (72%) and hunting animals for sport (62%).  

Vancouver, BC [April 8, 2022] – More than four-in-five Canadians are against hunting animals for sport, a new Research Co. poll has found.  

In the online survey of a representative national sample, 81% of Canadians are opposed to trophy hunting, down seven points since a similar Research Co. poll conducted in September 2020.  

Almost four-in-five Canadians (79%, +3) oppose killing animals for their fur, while more than three-in-five (61%, -1) are against using animals in rodeos.  

In Saskatchewan and Manitoba, 23% of residents are in favour of killing animals for their fur. The proportion is smaller in Quebec (19%), Ontario (17%), Atlantic Canada (16%), Alberta (13%) and British Columbia (11%).  

Almost half of residents of Saskatchewan and Manitoba (46%) and two-in-five Albertans (40%) favour using animas in rodeos, compared to 27% of Ontarians, 26% of British Columbians, 24% of Quebecers and 18% of Atlantic Canadians.  

More than half of Canadians (53%, +2) are opposed to keeping animals in zoos or aquariums, while just under two-in-five (39%) are in favour of this practice.  

There is a significant gender divide on the question about keeping animals in zoos or aquariums. While 46% of men see no problem with this practice, only 34% of women concur.  

Sizeable majorities of Canadians favour hunting animals for meat (62%, -3) and eating animals (72%, -4).  

Canadians who voted for the Conservative Party in the 2021 federal election are more likely to support hunting animals for meat (73%) than those who cast ballots for candidates representing the New Democratic Party (NDP) (67%) and the Liberal Party (58%).

“The move towards abandoning the consumption of animals is more popular among women (25%) and Canadians aged 18-to-34 (29%),” says Mario Canseco, President of Research Co. “On a regional basis, one-in-four residents of Ontario, Quebec and British Columbia (25% each) are also against eating animals.”

Methodology: Results are based on an online study conducted from April 1 to April 3, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Human Beings Evolved for Almost Two Thirds of Canadians

Support for including creationism in the school curriculum dropped from 44% in 2021 to 38% in 2022.  

Vancouver, BC [April 5, 2022] – A sizeable majority of Canadians believe that human beings evolved from less advanced life forms over millions of years, a new Research Co. poll has found.  

In the online survey of a representative national sample, 65% of Canadians say evolution is closest to their own point of view when thinking about the origin and development of human beings on earth, up eight points since a similar Research Co. poll conducted in March 2021.  

Fewer than one-in-five Canadians (18%, -8) think God created human beings in their present form within the last 10,000 years.  

“Almost one-in-four Canadians aged 55 and over (23%) believe in creationism,” says Mario Canseco, President of Research Co. “The proportion is lower among their counterparts aged 35-to-54 (17%) and aged 18-to-34 (13%).”  

Only 12% of Canadians who voted for the New Democratic Party (NDP) in the 2021 federal election side with creationism when pondering the origin and development of human beings on the planet. The proportion is higher among Canadians who cast ballots for the Liberal Party (18%) and the Conservative Party (22%).  

Canadians are split when asked whether the belief that the universe and life originated from specific acts of divine creation should be taught in schools. While just under two-in-five Canadians (38%, -6) believe that this should be the case, a higher proportion (42%, +6) disagree.  

On a regional basis, more than two residents of Ontario (44%) and Quebec (41%) believe creationism should be taught in the classroom. The proportion is lower in Saskatchewan and Manitoba (37%), Atlantic Canada (31%), Alberta (also 31%) and British Columbia (28%).  

Conservative voters and Liberal voters are more likely to be in favour of including creationism in the school curriculum (42% and 40% respectively) than those who voted for the New Democrats (24%).

Methodology:Results are based on an online study conducted from March 25 to March 27, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Canadian Views on Vaccinations for Children Shift Since 2020

While 75% (-6) think these shots should be mandatory in their province, 20% (+8) would leave the decision up to parents.  

Vancouver, BC [April 1, 2022] – Although most Canadians continue to agree with vaccinations for children being mandatory in their province, the proportion of those who would leave this decision in the hands of parents has grown over the past two years, a new Research Co. poll has found.  

In the online survey of a representative national sample, 75% of Canadians think that vaccinations for children should “definitely” (49%) or “probably” (26%) be mandatory in their province, down six points since a similar Research Co. poll conducted in February 2020.  

One-in-five Canadians (20%,+8) believe that parents should “probably” (12%) or “definitely” (8%) make the call on whether their kids are inoculated.  

Support for letting parents decide on vaccinations for children is highest in Ontario and Atlantic Canada (each at 25%), followed by British Columbia (21%), Saskatchewan and Manitoba (19%), Alberta (16%) and Quebec (15%).  

In the late 1990s, a study published in the weekly medical journal The Lancet—which has since been discredited and retracted—attempted to link childhood vaccination and autism.  

Only 19% of Canadians (-7) believe there is “definitely” (6%) or “probably” (13%) a connection between the childhood vaccine for Measles, Mumps and Rubella (MMR) and autism—a proportion that rises to 23% in Ontario.   Canadians were also asked about vaccinations and seasonal diseases (such as the flu).  

Just over half of Canadians (51%, =) say that each person should “definitely” (36%) or “probably” (19%) be allowed to decide if they want inoculation against the flu, while just over two-in-five (41%, -3) believe this type of vaccine should be mandatory in their province.  

“There is a fundamental age difference when Canadians ponder the notion of vaccinations against seasonal diseases being mandatory in their province,” says Mario Canseco, President of Research Co. “While a majority of Canadians aged 55 and over believe this should be the case (53%), the proportion drops markedly among those aged 35-to-54 (37%) and those aged 18-to-34 (33%).”  

More than half of Canadians who voted for the New Democratic Party (NDP) in the last federal election (54%) are in favour of the flu vaccine being mandatory in their province. The numbers are lower among Canadians who voted for the Liberal Party (48%) and the Conservative Party (37%) last year.

Methodology: Results are based on an online study conducted from March 25 to March 27, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Armed Forces, Constitution and Flag Top Pride List in U.S.

Fewer than two-in-five Americans are proud of Congress and the state of race relations in the country.  

Vancouver, BC [March 29, 2021] – Significant proportions of Americans express pride in some of the country’s institutions and features, a new Research Co. poll has found.  

In the online survey of a representative national sample, 82% of Americans say the country’s Armed Forces make them proud.  

More than three-in-four Americans are proud of the Constitution (77%) and the flag (also 77%), while majorities feel the same way about the police (61%), American sports (55%) and the justice system (51%).  

“Republicans in the United States are more likely to say that they are proud of the police (81%) than Independents (60%) and Democrats (44%),” says Mario Canseco, President of Research Co. “A similar scenario ensues when Americans are asked about the justice system, with 61% of Republicans stating they are proud of it, compared to 48% of Independents and 44% of Democrats.”  

More than two-in-five Americans are proud of the economy (44%), health care (also 44%), the state of democracy (42%) and the President (41%). The lowest ranked institutions and features are Congress (35%) and race relations (26%).  

While 33% of Americans of Hispanic or Latino descent are proud of the state of race relations in the United States, the numbers are lower among White Americans (26%) and African Americans (24%).  

Americans aged 18-to-34 are less likely to express pride about health care (38%) than their counterparts aged 35-to-54 (46%) and aged 55 and over (45%).  

Across the United States, 42% of Americans approve of Joe Biden’s performance as president, down 11 points since a similar Research Co. poll conducted in April 2021.  

Biden’s approval reaches 75% among Democrats, but drops to 49% among Independents and to 15% among Republicans.

Methodology: Results are based on an online study conducted from March 25 to March 27, 2022, among 1,000 adults in the United States. The data has been statistically weighted according to U.S. census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Half of Canadians Anxious About the End of COVID-19 Mandates

Almost two thirds plan to still wear a mask or face covering when entering an indoor premise in the next two weeks.  

Vancouver, BC [March 25, 2022] – Many Canadians are preoccupied about the next stage of the COVID-19 pandemic, a new Research Co. poll has found.  

In the online survey of a representative national sample, 52% of Canadians say they are “very anxious” or “moderately anxious” about COVID-19 restrictions and mandates being lifted in their community.  

Residents of Saskatchewan and Manitoba are more likely to report feeling anxiety over the end of COVID-19 restrictions and mandates (61%) than their counterparts in British Columbia (53%), Alberta (52%), Ontario (also 52%), Atlantic Canada (also 52%) and Quebec (50%).  

“Majorities of Canadians who voted for the New Democratic Party (NDP) (62%) and the Liberal Party (60%) in the last federal election are anxious about the current state of affairs,” says Mario Canseco, President of Research Co. “Only 45% of those who voted for the Conservative Party in 2021 share this feeling.”  

In a poll conducted by Research Co. earlier this month, 72% of Canadians thought that the worst of the COVID-19 pandemic was now “behind us.”  

More than two-in-five Canadians (44%) think the recent protests and blockades related to the COVID-19 pandemic are responsible “a great deal” or “a fair amount” for restrictions and mandates being lifted in their community.  

Canadians aged 18-to-34 are more likely to credit the protests and blockades for the recent policy changes related to COVID-19 (59%) than their counterparts aged 35-to-54 (46%) and aged 55 and over (31%).  

Across the country, 65% of Canadians say they will continue to wear a mask or face covering when entering an indoor premise in the next two weeks—a proportion that rises to 73% among those aged 55 and over. However, only 45% of Canadians plan to wear a mask or face covering when leaving their home.  

Almost three-in-five Canadians (58%) plan to visit relatives or friends in person over the next two weeks.  

Fewer than half of Canadians have made plans to partake in five other activities over the next two weeks: go out for dinner at a sit-down restaurant (43%), go out for lunch at a sit-down restaurant (39%), go to the theatre or cinema (21%), go to a live sporting event as a spectator (11%) or go to a live concert as a spectator (9%).  

Methodology: Results are based on an online study conducted from March 18 to March 20, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Seven-in-Ten Canadians Think Worst of COVID-19 is Behind Us

Vancouver, BC [March 22, 2022] – The perceptions of Canadians on the future of COVID-19 are now better than at any other moment of the pandemic, a new Research Co. poll has found.  

In the online survey of a representative national sample, 72% of Canadians think the worst of COVID-19 is “behind us”, up 20 points since a similar Research Co. poll conducted in January 2022. Only 15% of Canadians (-14) believe the worst of the pandemic is “ahead of us” while 14% (-6) are not sure.  

“There is a remarkable regional consistency in the way Canadians are looking at the pandemic,” says Mario Canseco, President of Research Co. “Practically seven-in-ten residents of each province believe that the worst of COVID-19 is now behind us.”  

Across Canada, 81% of residents (-4) believe COVID-19 is a real threat—a proportion that rises to 86% among those aged 55 and over.   Just over three-in-five Canadians (61%, +5) are satisfied with the way the federal government has dealt with COVID-19. The rating is slightly lower for municipal governments (60%, +3) and provincial governments (56%, +6) across the country.  

This month, the governments of Quebec (63%, +8) and British Columbia (also 63%, +3) post the highest satisfaction levels across the four most populous Canadian provinces, followed by Ontario (57%, +6) and Alberta (37%, +4).

More than three-in-five Canadians (63%) are satisfied with the way the federal chief public health officer has managed the COVID-19 pandemic, and 61% feel the same way about their provincial health officer or chief medical officer.  

Majorities of residents of Quebec (63%), British Columbia (also 63%), Ontario (61%) and Alberta (53%) are content with the performance of their provincial health officer or chief medical officer.  

Just over two thirds of Canadians (68%) say they are wearing a mask every time they go out, including 76% of those aged 55 and over.  

More than seven-in-ten residents of Atlantic Canada (73%), Ontario (72%) and Quebec (71%) acknowledge wearing a mask every time they go out. The proportion is lower in British Columbia (62%), Saskatchewan and Manitoba (60%) and Alberta (57%).

Methodology: Results are based on an online study conducted from March 14 to March 16, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Discrimination a Reality for Most Women in British Columbia

More than seven-in-ten women aged 18-to-34 endured at least one of 12 different types of discrimination in the past three years.  

Vancouver, BC [March 18, 2022] – A sizeable proportion of women in British Columbia have experienced discrimination over the past three years, a new Research Co. poll has found.  

In the online survey of a representative provincial sample, only 42% of women in British Columbia say they have not experienced discrimination on account of their gender in the past three years.  

About one-in-four women in British Columbia (24%) have endured a “small amount” of discrimination, while 19% describe it as a “moderate amount” and 8% as a “significant amount.”  

“Almost half of women in British Columbia aged 18-to-34 (46%) say they have experienced a moderate or significant amount of discrimination over the past three years,” says Mario Canseco, President of Research Co. “The proportion is markedly lower among women aged 35-to-54 (27%) and women aged 55 and over (11%).”  

More than half of women in British Columbia (53%) recall experiencing at least one of 12 different types of discrimination tested in the survey—a proportion that rises to 72% among those aged 18-to-34 and to 59% among those with a university degree.  

Over the past three years, at least one-in-five women in British Columbia endured poor customer service (25%), were the subject of sexist jokes (21%) or faced verbal harassment, such as slurs or catcalls (20%).  

More than one-in-ten women in British Columbia experienced unfair treatment in the workplace (14%), were mocked or ridiculed because of their gender (14%) or endured sexual harassment (13%) in the past three years.  

Fewer women reported six other types of discrimination: loss of potential employment opportunity (9%), exclusion from social groups within work (8%), violence or physical harassment (7%), exclusion from social groups within school (6%), denial of goods or services (4%) and denial of facilities or accommodation (also 4%).

Methodology: Results are based on an online study conducted from April 1 to April 5, 2022, among 650 adults in British Columbia who are employed full time or part time. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error, which measures sample variability, is +/- 3.9 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Saving Money Remains a Challenge for Many British Columbians

Significant proportions of the province’s residents are spending more on transportation and groceries than in 2020.  

Vancouver, BC [March 15, 2022] – Most British Columbians acknowledge that it is hard to meet certain financial goals two years after the start of the COVID-19 pandemic, a new Research Co. poll has found.  

In the online survey of a representative provincial sample, 64% of British Columbians say it is “very difficult” or “moderately difficult” to save money for retirement or a rainy day, while 56% feel the same way about having money for leisure.  

More than two-in-five British Columbians (43%) say it is currently hard to pay for necessities—a proportion that rises to 50% among women and to 56% among residents aged 18-to-34.  

“Disposable income is a significant problem for younger British Columbians, with two thirds of those aged 18-to-34 (68%) saying it is difficult to find money for dining out or entertainment,” says Mario Canseco, President of Research Co. “The proportion is lower among their counterparts aged 35-to-54 (55%) and aged 55 and over (47%).”  

Across the province, 33% of British Columbians say that, compared to how things were before the COVID-19 pandemic, their household’s financial situation is currently worse, unchanged since a Research Co. poll conducted in March 2021.  

One-in-five British Columbians (21%, +4) say that their household’s financial standing is better now than before the pandemic, while 42% (-6) believe it is about the same.  

On a regional basis, residents of Vancouver Island are more likely to state that their household’s financial situation has worsened (37%) than those who reside in Northern BC (34%), Metro Vancouver (33%), the Fraser Valley (32%) and Southern BC (30%).  

British Columbians report spending more than they did before the COVID-19 pandemic started on several items, including books (19%), board games (16%) and newspapers and magazines (15%).  

In March 2021, only 14% of British Columbians said they were spending more on housing—such as rent or mortgage—than they did a year earlier. In March 2022, the proportion has risen markedly to 44%.   

Residents of the province report significantly higher expenses than in 2021 on other categories, including electronic entertainment (46%, +17), transportation (54%, +36) and groceries (75%, +21).  

Methodology: Results are based on an online survey conducted from March 2 to March 4, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and here, and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co. 778.929.0490 [e] mario.canseco@researchco.ca

Perceptions of Royal Family Worsen Considerably in Canada

Almost half of Canadians would prefer to have an elected head of state, while only one-in-five would keep the monarchy.  

Vancouver, BC [March 1, 2022] – Only one-in-five Canadians express an outright preference for Canada to remain a monarchy, while almost half continue to yearn for an elected head of state, a new Research Co. poll has found.  

In the online survey of a representative national sample, only 21% of Canadians say that, thinking of Canada’s constitution, they would prefer for the country to remain a monarchy, down three points since a similar Research Co. poll conducted in February 2021 and the lowest level recorded in six separate surveys since 2009.  

For the first time in 13 years, almost half of Canadians (49%, +4) express a preference for Canada to have an elected head of state—a proportion that rises to 55% among men, 51% among those aged 55 and over and 59% among Quebecers.  

Canadians who voted for the Liberal Party and the New Democratic Party (NDP) in last year’s federal election are more likely to prefer having an elected head of state in Canada (each at 51%) than those who cast ballots for the Conservative Party (45%).  

Over the past year, the views of Canadians on seven members of the Royal Family have worsened markedly. Queen Elizabeth II is regarded favourably by 64% of Canadians, down four points. The rating fell more dramatically for Prince Harry (50%, -14) and Meghan, Duchess of Sussex (44%, -10).  

About three-in-five Canadians hold positive views of Catherine, Duchess of Cambridge (60%, -4) and Prince William (58%, -9). As has been the case for the past four years, the lowest favourability numbers are posted by Prince Charles (35%, -6) and Camilla, Duchess of Cornwall (27%, -3).  

Just over one third of Canadians (34%, -1) would like to see Prince William take over as king from Queen Elizabeth II, while fewer than one-in-five (17%, -8) would rather have Prince Charles—the first in line—as monarch.  

Since 2019, there has been a steady growth in the proportion of Canadians who, when asked about the future king, steer clear of both Prince Charles and Prince William,” says Mario Canseco, President of Research Co. “Four years ago, only 19% of Canadians envisioned a Canada without a monarch, but now 34% feel this way.”  

The notion of Prince William as the next king is particularly popular in Atlantic Canada (39%), British Columbia (38%) and Saskatchewan and Manitoba (also 38%).  

Among Canadians who express a preference for the continuation of the monarchy, Prince William is regarded as a superior option to Prince Charles (50% to 36%).  

There was little movement on a question related to Canada’s future. Fewer than half of Canadians (48%, -1) believe the country will “definitely” or “probably” be a monarchy two decades from now, while 30% (-1) expect Canada to have an elected head of state by that time.

Methodology: Results are based on an online study conducted from February 18 to February 20, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Canadians Back Reliance on Emergencies Act By 2-to-1 Margin

Almost three-in-five oppose the protests and blockades against restrictions and mandates related to the COVID-19 pandemic.  

Vancouver, BC [February 24, 2022] – Most Canadians are not supportive of the people who have participated in protests and blockades against restrictions and mandates related to the COVID-19 pandemic, a new Research Co. poll has found.  

In the online survey of a representative national sample, 59% of Canadians oppose the protests and blockades, while 35% are in favour of them and 6% are not sure.  

The highest level of rejection to the protests and blockades is observed in Atlantic Canada (66%), followed by British Columbia (62%), Alberta (also 62%), Quebec (60%), Saskatchewan and Manitoba (59%) and Ontario (55%).  

A slight majority of Canadians aged 18-to-34 (52%) oppose the protests and blockades. The proportion is higher among Canadians aged 35-to-54 (54%) and aged 55 and over (71%).  

“Almost two thirds of Canadians who have been vaccinated against COVID-19 (64%) voice opposition to the protests and blockades,” says Mario Canseco, President of Research Co. “Conversely, seven-in-ten Canadians who have not been vaccinated (70%) are supportive.”  

More than four-in-five Canadians (81%) say they are following news stories related to the protests and blockades “very closely” or “moderately closely.”  

More than three-in-five Canadians (63%) think the federal government was justified in invoking the Emergencies Act to deal with the protests and blockades against restrictions and mandates related to the COVID-19 pandemic, while 28% think Ottawa’s actions were unjustified.  

Majorities of Canadians who voted for the Liberal Party (83%), the New Democratic Party (NDP) (67%) and the Green Party (53%) in the September 2021 federal election endorse the government’s invocation of the Emergencies Act. Support is lower among Canadians who cast ballots for the Conservative Party (46%) and the People’s Party (30%) last year.  

Just over four-in-five Canadians (81%) are “very concerned” or “moderately concerned” about violence breaking out at the site of protests and blockades. Slightly smaller proportions of Canadians are worried about foreign money being used to fund the activities of protestors (71%), Canada’s image in the world being negatively affected by the protests and the federal government’s actions (70%), and the federal government relying on the Emergencies Act to end other protests in the future (65%).

More than three-in-five Canadians (65%) disagree with the notion that the federal government should be overthrown. Just over one-in-four Canadians (26%) agree with this statement, including 30% of Albertans, 30% of Ontarians, 46% of Conservative voters and 55% of People’s Party voters.  

Majorities of Canadians disagree with three other ideas: that the people protesting against restrictions and mandates are fighting for freedom (64%), that the actions of the people protesting against restrictions and mandates are justified (58%) and that all COVID-19 mandates and restrictions should be repealed (54%).

Methodology: Results are based on an online study conducted from February 18 to February 20, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Housing is Greatest Source of Stress for Parents in British Columbia

Almost three-in-five parents across the province say it is difficult for them and their family to save money in a bank account.  

Vancouver, BC [February 21, 2022] – Compared to two years ago, parents across British Columbia are not as worried about issues related to finances, work or family, a new Research Co. poll has found.  

In the online survey of a representative provincial sample of parents, 48% say they experience financial stress “frequently” or “occasionally”, down nine points since a similar Research Co. poll conducted in February 2020.  

Fewer than half of parents in British Columbia acknowledge experiencing family-related stress (47%, -6) and work-related stress (37%, -21) “frequently” or “occasionally”.  

Almost three-in-five parents (58%, +7) say they experience housing-related stress—such as finding a place to live or paying for a mortgage or rent—“frequently” or “occasionally”.  

“Losing sleep over housing is not an occurrence exclusive to parents in the Lower Mainland,” says Mario Canseco, President of Research Co. “In fact, parents in Southern BC (71%) and Northern BC (66%) are significantly more likely to say that they are experiencing housing-related stress.”  

Two-in-five parents (40%, =) say it is “moderately difficult” or “very difficult” for them to make ends meet at this point—a proportion that rises to 46% among those who reside in Southern BC.  

As was the case in 2020, almost three-in-five parents in British Columbia (59%, +1) acknowledge having difficulties saving money in a bank account. More than two-in-five (42%, -2) feel the same way about covering day-to-day expenses.  

Fewer parents in British Columbia say it is currently difficult to pay for transportation (34%, -5) and to pay for child care (30%, -12).  

Almost half of parents in British Columbia (49%, -16) believe it is “very likely” or “moderately likely” that their child (or any one of their children) will have to move away from the municipality where they currently live due to the high cost of living.  

While majorities of parents in Metro Vancouver (56%) and Southern BC (52%) expect their kids to move away at some point because of affordability issues, the proportion is lower in Vancouver Island (38%), the Fraser Valley (30%) and Northern BC (23%).

Methodology: Results are based on an online study conducted from February 7 to February 9, 2022, among 627 adult parents of children aged 0 to 18 in Metro Vancouver. The data has been statistically weighted according to Canadian census figures for age, gender and region in Metro Vancouver. The margin of error— which measures sample variability—is +/- 3.7 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca  

Most Canadians Continue to Have Positive Views on Immigration

Canadians who supported the Liberals and the New Democrats in 2021 are more likely to feel this way than Conservative voters.  

Vancouver, BC [February 15, 2022] – A majority of Canadians hold favourable views on immigration, although some political and regional disparities persist, a new Research Co. poll has found.  

In the online survey of a representative national sample, 54% of Canadians think immigration is having a mostly positive effect in the country, unchanged since a similar Research Co. poll conducted in December 2020.  

Just over one-in-four Canadians (26%, -4) think immigration is having a mostly negative effect, while 19% (+3) are not sure.  

Majorities of Canadians who reside in Ontario (58%), Quebec (56%), Alberta (also 56%), Atlantic Canada (54%) and British Columbia (also 51%) hold favourable views on immigration.  

In Saskatchewan and Manitoba, 40% of residents think immigration is having a mostly positive effect in Canada, while 39% believe it is having a mostly negative effect.  

Almost seven-in-ten Canadians who voted for the Liberal Party in the 2021 federal election (69%) think immigration is having a mostly positive effect in Canada, compared to 60% among those who supported the New Democratic Party (NDP) and 46% among those who cast ballots for Conservative Party candidates.  

Just under two-in-five Canadians (39%, -4) think the number of legal immigrants who are allowed to relocate in Canada should remain the same, while 25% (+8) would increase this amount and 25% (-7) would decrease it.  

“More than a third of Quebecers (36%) are in favour of allowing a larger number of immigrants to settle in Canada,” says Mario Canseco, President of Research Co. “Conversely, 36% of residents of Saskatchewan and Manitoba call for a reduction in immigration levels.”  

Three-in-four Canadians (75%, =) believe the hard work and talent of immigrants makes Canada better, and practically two thirds (65%, =) believe immigrants should only be allowed in Canada if they adopt Canadian values.  

Canadians who voted for the Conservatives in the 2021 federal election are more likely to call for newcomers to Canada to adopt Canadian values (80%) than those who cast ballots for the Liberals (65%) or the New Democrats (55%).

Methodology: Results are based on an online study conducted on February 6 and February 7, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Bad Breath Equals Break Up for More Than One-in-Four Canadians

A similar proportion would stop dating a person because of their manners at the dinner table.  

Vancouver, BC [February 11, 2022] – More than a quarter of Canadians would not be interested in continuing a romantic relationship with a person who had bad breath or poor etiquette at the dinner table, a new Research Co. poll has found.  

In the online survey of a representative national sample, 28% of Canadians say they would stop going out with a person because they have bad breath.  

More than three-in-ten Canadians aged 55 and over (31%) would forego a relationship with a person with bad breath. The proportion is lower among Canadians aged 35-to-54 (24%) and those aged 18-to-34 (also 24%).  

There is no political divide on this particular matter. Similar proportions of Canadians who voted for the Liberal Party (30%), the Conservative Party (28%) and the New Democratic Party (NDP) (27%) in last year’s federal election would break up with a person who had bad breath.  

More than a quarter of Canadians (27%) would stop dating a person because of their manners at the dinner table.   “A third of Canadian women (32%) are willing to call off a relationship with a person because of the way they eat,” says Mario Canseco, President of Research Co. “Only 22% of Canadian men would follow the same course of action.”  

Residents of British Columbia are more likely to stop going out with a person who had inferior etiquette at the dinner table (33%) than their counterparts in Atlantic Canada (27%), Ontario (also 27%), Quebec (26%), Saskatchewan and Manitoba (25%) and Alberta (23%).  

Only 9% of Canadians say they would break up with a person because they have a different diet than theirs, and 8% would not date a person who ate animal products.  

Fewer than one-in-ten Canadians acknowledge already calling off a relationship because their partner had bad breath (7%), inferior table manners (6%), a diet they disagreed with (3%) or consumed animal products (also 3%).

Methodology: Results are based on an online study conducted from January 28 to January 30, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca