Lifestyle – Page 4 – Research Co.

Few Canadians Are Meeting the Recommended Sleep Guidelines

May 15, 2025May 14, 2025By Mario Canseco

The proportion of Canadians who have lost sleep over domestic and international politics had doubled since 2022.

Vancouver, BC [May 15, 2025] – The sleep patterns of most Canadians have not gone through a major fluctuation over the past couple of years, a new Research Co. poll has found.

Health Canada guidelines recommend sleeping from 7 to 9 hours a night. In the online survey of a representative national sample, 35% of Canadians report sleeping anywhere from 7 to 9 hours on a typical weekday or workday, unchanged since a similar Research Co. poll conducted in November 2022.

At least a third of Canadians who reside in Ontario (39%), Saskatchewan and Manitoba (also 39%), Atlantic Canada (35%) and British Columbia (34%) meet Health Canada’s recommended sleep guidelines on weekdays. The proportions are lower in Quebec (32%) and Alberta (28%).

More than two-in-five Canadians (45%, +2) sleep anywhere from 7 to 9 hours on a typical weekend or non-workday.

“Almost half of Canadians aged 35-to-54 and aged 55 and over (46% each) are able to sleep from 7 to 9 hours on weekends,” says Mario Canseco, President of Research Co. “The proportion drops to 41% among their counterparts aged 18-to-34.”

Three-in-five Canadians (75%, -1) say they wake up “well rested” after a typical night’s sleep on a weekend or non-workday, while seven-in-ten (70%, +1) feel the same way after a typical night’s sleep on a weekday or workday.

About one-in-four Canadians (24%) claim to “never” find it hard to fall asleep at night on an average week. While just over a third of Canadians (35%) find it hard to fall asleep “1 or 2 days” a week, fewer face this scenario for “3 or 4 days” (23%) or “5 to 7 days” (19%).

Fewer than one-in-ten Albertans (9%) say they never find it hard to fall asleep at night. The proportions are markedly higher in Saskatchewan and Manitoba (19%), Ontario (20%), British Columbia (27%), Atlantic Canada (also 27%) and Quebec (28%).

One-in-four Canadians (25%, -1) say no issue made it harder for them to fall asleep at night over the past month. Almost half say money and financial matters (47%, -3) negatively affected their sleep patterns.

Fewer Canadians say worrying about five other issues made it harder for them to fall asleep at night: health (29%, -4), relationships and family (28%, -5), work (24%, -4), Canadian politics (22%, +12) and international politics (20%, +10).

Methodology: Results are based on an online survey conducted from April 7 to April 9, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Conservative Golf Ad Missed Mark with Most Canadian Voters

May 5, 2025May 4, 2025By Mario Canseco

Liberal “This Election is Different” advertisement regarded as more “informative” and less “boring”.

Vancouver, BC [May 5, 2025] – A side-by-side test of two political advertisements from the main federal parties in Canada yields mixed results, a new Research Co. “Exit Poll” poll has found.

The online survey of a representative national sample of English-speaking Canadians who voted in the 2025 federal election showed respondents two advertisements that were featured on broadcast television in the final days of the campaign: “We can’t afford fore more years” from the Conservative Party, and “This election is different” from the Liberal Party.

Conservative Advertisement

“We can’t afford fore more years”

Just under two-in-five Canadian voters (39%) say they had seen this political advertisement before taking the survey—a proportion that rises to 55% among members of the Silent Generation and Baby Boomers and to 54% among residents of Saskatchewan and Manitoba.

When asked if this ad makes them want to vote for the Conservative Party, Canadian voters are almost evenly split (Agree 47%, Disagree 46%). Agreement is highest among Millennials (55%), followed by members of Generation Z (50%), Generation X (44%) and Silent Generation / Baby Boomers (40%).

More than half of Silent Generation / Baby Boomers (56%) say the ad does not make them want to vote for the Conservatives—including 47% who feel “strongly” about this.

Canadian voters in the highest income bracket are more likely to say the ad makes them want to support Conservative candidates (53%) than their counterparts in the middle and lowest income brackets (46% and 45% respectively).

The results are similar when Canadian voters are asked if the Conservative ad makes them want to vote for the Liberal Party (Agree 46%, Disagree 47%).

Two-in-five Canadian voters (40%) say the ad makes them feel more negative about the Liberal Party, while a slightly larger proportion (42%) say it makes them feel more negative about the Conservatives.

Overall, just over half of Canadian voters (51%) feel the Conservative ad is “informative”, while more than two-in-five (44%) consider it “boring”.

The advertisement is regarded as boring by similar proportions of Canadian voters who belong to the Silent Generation / Baby Boomers (45%), Generation X (44%), Millennials (also 44%) and Generation Z (43%).

Canadian voters who reside in Atlantic Canada and Saskatchewan and Manitoba are more likely to say the ad made them feel more negative about the Conservative Party (53% each) than those in Quebec (44%), Ontario (40%), British Columbia (38%) and Alberta (26%).

Liberal Advertisement

“This election is different”

More than a third of Canadian voters (35%) saw this ad before taking our survey, including 43% of Silent Generation / Baby Boomers and 45% of residents of Saskatchewan and Manitoba.

More than half of Canadian voters (56%) say this ad makes them more likely to vote for the Liberals, while 38% disagree. Agreement is highest among members of Generation Z (61%), followed by Millennials (55%), Generation X (54%) and Silent Generation / Baby Boomers (also 54%).

Just over half of Canadian voters in Alberta (51%) say the ad does not make them want to support Liberal candidates, along with 46% of those who live in Ontario.

Canadian voters in the middle income bracket are slightly more likely to say the ad makes them want to vote Liberal (58%) than their counterparts in the highest and lowest income brackets (57% and 53% respectively).

Only 38% of Canadian voters say this ad makes them want to vote for the Conservatives—a proportion that rises to 53% in Alberta.

About a third of Canadian voters (32%) say this advertisement makes them feel more negative about the Liberals, while the same proportion (32%) say it makes them feel more negative about the Conservative Party.

Overall, more than three-in-five Canadian voters (63%) believe the Liberal ad is “informative”, while fewer than two-in-five (38%) deem it “boring”.

Millennials are more likely to say the Liberal ad is boring (44%) than Canadian voters who belong to Generation X (39%), Generation Z (34%) and Silent Generation / Baby Boomers (30%),

Canadian voters who reside in Alberta and Ontario are more likely to say the ad made them feel more negative about the Liberal Party (38% and 37% respectively) than those in Saskatchewan and Manitoba (33%), Quebec (28%), Atlantic Canada (27%) and British Columbia (26%).

“There is not much of a gender gap when Canadian voters assess the effect of the Liberal ad, with 57% of women and 54% of men saying it made them more likely to vote for the party,” says Mario Canseco, President of Research Co. “While the Conservative ad achieved the same purpose with 51% of men, only 44% of women react the same way.”

Methodology: Results are based on an online survey conducted from April 27 to April 29, 2025, among a representative sample of 1,034 English-speaking Canadians who voted in the 2025 federal election. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Perceptions of the United States Take Drastic Tumble in Canada

May 1, 2025February 7, 2026By Mario Canseco

More than seven-in-ten Canadians have a positive opinion of the United Kingdom, Japan and Italy.

Vancouver, BC [May 1, 2025] – Favourable views of the United States among Canadians have dropped to the lowest level recorded in the past seven years, a new Research Co. poll has found.

In the online survey of a representative national sample, only 26% of Canadians have a positive opinion of the United States, down 28 points since a similar Research Co. poll conducted in July 2024.

Only three other countries currently have a lower proportion of favourable views from Canadians: Russia (19%, +2), Iran (17%, +5) and North Korea (also 17%, +6).

“For the first time since January 2019, fewer than a third of Canadians hold a positive opinion of the United States,” says Mario Canseco, President of Research Co. “The previous low was 32% in July 2020, while the previous high was 64% in February 2024.”

Favourable views of the United States are lowest in Atlantic Canada (17%, -30), followed by Quebec (25%, -27), British Columbia (26%, -24), Ontario (also 26%, -31), Alberta (29%, -24) and Saskatchewan and Manitoba (30%, -30).

At least three-in-ten Canadians have a positive opinion of China (30%, +8), Saudi Arabia (31%, +6), India (33%, +3) and Venezuela (34%, +8).

More than half of Canadians hold favourable views of South Korea (57%, =) and Mexico (59%, +15).

Canadians aged 55 and over are more likely to express positive opinions of Mexico (65%) than their counterparts aged 35-to-54 (58%) and aged 18-to-34 (56%).

Five G-7 nations continue to garner the highest proportion of favourable views from Canadians: the United Kingdom (72%, +2), Italy (72%, +4), Japan (71%, =), France (67%, +2) and Germany (66%, -1).

Find our data tables here and download the press release here.

Most Canadians Back Ban on Foreign Real Estate Purchases

April 24, 2025April 30, 2025By Mario Canseco

Overall confidence to deliver affordable housing is higher for a Liberal federal government than a Conservative one.

Vancouver, BC [April 24, 2025] – Just over three-in-four Canadians think the federal government made the right call in banning foreigners from purchasing residential properties in Canada, a new Research Co. poll has found.

In the online survey of a representative national sample, 76% of Canadians support the federal government’s decision, while 13% oppose it and 11% are undecided.

The ban, which will be in effect until January 1, 2027, contemplates exclusions for international students and temporary residents.

“Majorities of Canadians who in 2021 voted for the Conservatives (82%), the Liberals (78%) or the New Democrats (also 78%) are in favour of the ban on foreign real estate purchases,” says Mario Canseco, President of Research Co. “The regulation is also supported by most respondents whose descent is South Asian (87%), Indigenous (84%), European (77%) and East Asian (74%).”

Just under three-in-five Canadians (59%) think the federal government should tie immigration numbers to affordable housing targets and new housing starts—a proportion that rises to 63% in British Columbia and to 66% among Liberal Party voters in the 2021 federal election.

Canadians are divided when asked which level of government is more responsible for making housing affordable in their community. Similar proportions select the federal government (42%) or their provincial government (41%), followed by their municipal government (17%).

Canadians aged 55 and over are more likely to say provincial governments should take the lead on affordable housing (50%) and not the federal government (31%). The results are different among Canadians aged 18-to-34 and aged 35-to-54, who say the federal government is mostly responsible on this file (49% and 48% respectively) and not provincial administrations (42% and 36% respectively).

More than three-in-five Canadians (64%) agree with removing the Goods and Services Tax (GST) on home sales up to $1.3 million. Support is also high for two other ideas: creating a federal developer that could build low-cost homes on government land (70%) and developing a catalogue of pre-approved home designs to accelerate homebuilding by developers (also 70%).

Only 33% of Canadians “completely” or “moderately” trust for-profit developers to deliver affordable housing in Canada. The rating is higher for provincial governments (50%), municipal governments (52%) and not-for-profit developers (58%).

Just over half of Canadians (51%) trust the federal government under the Liberals to deliver affordable housing across the country, while 42% feel the same way about a federal government headed by the Conservatives.

Among Canadians aged 18-to-34, the level of trust on housing is slightly higher for a Conservative government (51%) than a Liberal one (49%). Canadians aged 55 and over express more confidence in the Liberals (52% and 50% respectively) than the Conservatives (44% and 34% respectively).

Find our data tables here and download the press release here.

Dissatisfaction with Political Freedom Rises in Canada, Drops in U.S.

April 17, 2025April 12, 2025By Mario Canseco

A third of Americans and a quarter of Canadians disagree with other people “many times” when discussing national politics.

Vancouver, BC [April 17, 2025] – While residents of the United States remain more upset when analyzing political freedom, the proportion of Canadians who appear dissatisfied has grown markedly since 2022, a new two-country Research Co. poll has found.

In the online survey of representative national samples, 51% of Canadians (up 12 points since a similar Research Co. poll conducted in August 2022) feel their freedoms are under attack by elected politicians—a view shared by 69% of Americans (down four points).

Almost two-in-five Canadians (38%, +6) say they cannot express their political views sometimes because they fear reprisals. In the United States, 45% of Americans (-4) feel the same way.

The proportion of Canadians who think the federal government is oppressive and controlling jumped from 41% in 2022 to 46% in 2025. More than two-in-five Canadians (44%, +7) feel that their vote in federal elections does not make a difference.

In the United States, perceptions of the federal government being oppressive and controlling increased from 62% in 2022 to 64% in 2025. Fewer than half of Americans (46%, -6) think their vote in federal elections does not make a difference.

More than a third of Canadians report a decline in four situations over the past 10 years: the ability of people to disagree with each other on social media (45%), the ability of people to disagree with each other in conversation (40%), the ability of people to convince others about looking at an issue differently (36%) and the ability of people to question stories they learn about in the media (35%).

Practically half of Americans believe two situations are worse now than a decade ago: the ability of people to disagree with each other in conversation (49%) and the ability of people to disagree with each other on social media (48%). Slightly fewer think two other scenarios have worsened: the ability of people to convince others about looking at an issue differently (44%) and the ability of people to question stories they learn about in the media (39%).

Respondents in the two countries were asked how often they find themselves disagreeing with other people about specific issues.

In Canada, more than one-in-five Canadians disagree with others “many times” when discussing federal politics (26%), provincial politics (24%), international politics (also 24%), COVID-19 mandates and vaccines (also 24%), immigration (also 24%), religion (23%) and morality (21%). The proportions are lower for discussions about municipal politics (19%), sports (16%), Indigenous issues (15%) and arts and entertainment (12%).

In the United States, more than one-in-five Americans disagree with others “many times” when discussing national politics (32%), immigration (27%), COVID-19 mandates and vaccines (26%), local politics (23%), religion (also 23%), morality (also 23%) state politics (22%), sports (21%) and international politics (20%). Fewer express the same view about discussions related to arts and entertainment (14%) and Native American issues (also 14%).

Canadians are more likely to have stopped talking to a person, or avoided a person, on account of a disagreement related to COVID-19 mandates and vaccines (29%) than about religion (25%), morality (24%), federal politics (24%) or immigration (23%). Fewer Canadians have taken this course of action after a disagreement related to international politics (22%), provincial politics (21%), municipal politics (21%), Indigenous issues (17%), sports (16%) or arts and entertainment (14%).

At least one-in-four Americans have stopped talking to a person, or avoided a person, on account of a disagreement related to national politics (30%), morality (29%), religion (28%) or COVID-19 mandates and vaccines (25%). Fewer have taken this step after disagreements related to immigration (24%), state politics (23%), local politics (23%), international politics (21%), sports (19%), arts and entertainment (16%) or Native American issues (15%).

“More than a third of Canadians aged 18-to-34 (35%) and Americans aged 18-to-34 (36%) have effectively ended a friendship over disagreements related to national politics,” says Mario Canseco, President of Research Co. “The proportions are lower among their counterparts aged 55 and over in both the United States (24%) and Canada (17%).”

Methodology: Results are based on an online survey conducted on March 23 and March 24, 2025, among 1,003 adults in Canada, and an online survey conducted from March 23 to March 25, 2025, among 1,000 adults in the United States. The data has been statistically weighted according to census figures for age, gender and region in Canada and the United States. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty, for each country.

Find our data tables for Canada here, data tables for the United States here and download the press release here.

Concerns About Savings and Investments Surge in Canada

April 15, 2025April 12, 2025By Mario Canseco

Just under three-in-ten Canadians say the country’s economic conditions are “very good” or “good” right now.

Vancouver, BC [April 15, 2025] – The proportion of Canadians who express confidence in the country’s financial standing has dropped to the lowest level observed over the past three years, a new Research Co. poll has found.

In the online survey of a representative national sample, 29% of Canadians rate the economic conditions in Canada as “very good” or “good”, down three points since a similar Research Co. poll conducted in February.

Just over two thirds of Canadians (68%, +4) say the country’s economic conditions are currently “poor” or “very poor”.

More than a third of respondents in Saskatchewan and Manitoba (37%) think Canada’s financial standing is “very good” or “good” right now. The proportions are lower in Atlantic Canada (33%), Quebec (32%), Alberta (27%) Ontario (26%) and British Columbia (also 26%).

More than two-in-five Canadians (43%, -5) believe the Canadian economy will decline in the next six months, while 31% (=) expect no changes and only 16% (+1) foresee a recovery.

Canadians are deeply divided when assessing their own personal finances, with 49% (-3) describing them as “very good” or “good” and 48% (+2) considering them “poor” or “very poor”.

The proportion of Canadians who are dissatisfied with their own personal finances reaches 51% among those aged 35-to-54, 52% among Albertans, 52% among those who voted for the New Democratic Party (NDP) in the 2021 federal election and 63% among those in the lowest annual household income bracket.

There is a significant shift in the financial issues that are troubling Canadians. More than half say they have worried “frequently” or “occasionally” in the past couple of months about the safety of their savings (55%, +12) and the value of their investments (also 55%, +8).

Fewer Canadians are troubled about being able to pay their mortgage or rent (43%, -4), unemployment affecting their household (also 43%, -2) or their employer running into serious financial trouble (37%, -11).

“The constant discussions about tariffs are clearly taking a toll on middle-aged Canadians,” says Mario Canseco, President of Research Co. “Concerns about savings and investments are affecting practically three-in-five Canadians aged 35-to-54.”

Our collective views on inflation also went through significant changes. The expectation that gasoline prices will go up in the next six months fell from 78% in February to 52% this month.

Majorities of Canadians expect to pay more in the next six months for real estate (52%, -5), a new television set (57%, -4), a new car (70%, -1) and a week’s worth of groceries (75%, -3).

Almost three-in-five Canadians (59%) trust Prime Minister Mark Carney to do the right thing to help the economy, while 43% (-2) feel the same way about federal opposition leader Pierre Poilievre. The rating for Governor of the Bank of Canada Tiff Macklem on this question is 35% (-4).

Majorities of Canadians aged 55 and over (62%), aged 35-to-54 (56%) and aged 18-to-34 (58%) express confidence in Carney as an economic manager.

Poilievre posts his best numbers on finances among Canadians aged 18-to-34 (53%, +5). The proportions are lower among those aged 35-to-54 (45%, -4) and those aged 55 and over (33%, -4).

Find our data tables here and download the press release here.

Canadians Still Think Use of Emergencies Act Was Justified

April 10, 2025April 10, 2025By Mario Canseco

Just over a third think no COVID-19 mandates and restrictions should have been implemented.

Vancouver, BC [April 10, 2025] – More than half of Canadians think the federal government made the right call in invoking the Emergencies Act during the COVID-19 pandemic, a new Research Co. poll has found.

In the online survey of a representative national sample, 56% of Canadians think the actions of the federal government were justified (-2 since a similar Research Co. poll conducted in April 2024), while 31% (-1) consider them unjustified and 13% (+2) are not sure.

Public support for the federal government’s decision is higher among Canadians who voted for the Liberal Party in 2021 (73%) than among those who supported the New Democratic Party (NDP) (67%) or the Conservative Party (47%) in the last federal ballot.

In January and February 2022, a series of protests and blockades against restrictions and mandates related to the COVID-19 pandemic took place in Ottawa and other parts of Canada. Almost seven-in-ten Canadians (69%, -2) say they followed news stories related to the protests and blockades “very closely” or “moderately closely.”

Canadians are divided when assessing the protests and blockades, with 46% (-4) saying they opposed them and 43% (+2) saying they supported them.

“Opposition to the anti-mandate protests varies greatly by age,” says Mario Canseco, President of Research Co. “While only 39% of Canadians aged 18-to-34 were opposed, the proportions grow to 41% among those aged 35-to-54 and to 61% among those aged 55 and over.”

Half of Canadians (50%, +5) say the people protesting against restrictions and mandates were fighting for freedom. More than two-in-five (43%, +1) think the actions of the people protesting against restrictions and mandates were justified.

Fewer Canadians agree with two other statements: that the federal government should be overthrown (35%, +1) and that no COVID-19 mandates and restrictions should have been implemented (34%, =).

More than three-in-five Canadians (61%, +2) are “very concerned” or “moderately concerned” about Canada’s image in the world being negatively affected by the protests and the federal government’s actions.

Larger proportions of Canadians are worried about three other issues: the federal government relying on the Emergencies Act to end other protests in the future (64%, -1), foreign money being used to fund the activities of protestors (70%, +5) and violence breaking out at the site of protests and blockades (77%, +1).

Methodology: Results are based on an online survey conducted on March 23 and March 24, 2025, among 1,003 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Appetite for Pandemic Inquiries Remains High Across Canada

April 3, 2025April 3, 2025By Mario Canseco

More than half of Canadians believe we were right to have strict public health measures in place to stop the spread of COVID-19.

Vancouver, BC [April 3, 2025] – More than three-in-five Canadians believe the country should take a deeper look at the decisions made during the COVID-19 pandemic, a new Research Co. poll has found.

The Government of the United Kingdom is undergoing a public inquiry into the COVID-19 pandemic. The terms of reference intend to cover preparedness, the public health response, the response in the health care sector and the economic response.

In the online survey of a representative national sample, 64% of Canadians support holding a public inquiry into the way the COVID-19 pandemic was managed by the federal government, up two points since a similar Research Co. poll conducted in July 2023.

Public backing for a federal inquiry on COVID-19 encompasses majorities of Canadians who voted for the New Democratic Party (NDP) (74%), the Liberal Party (70%) and the Conservative Party (58%) in the 2021 federal election.

Similar proportions of Canadians believe public inquiries into pandemic management are warranted at the provincial (65%, +5) and municipal (62%, +5) levels.

Support for an inquiry into the provincial management of the pandemic is highest in Saskatchewan and Manitoba (74%), followed by Ontario (67%), British Columbia (65%), Atlantic Canada (64%), Alberta (also 64%) and Quebec (59%).

More than half of Canadians (53%) believe we were right to have strict public health measures in place to stop the spread of COVID-19. Three-in-ten (30%) think the response to the pandemic was probably too heavy-handed, while one-in-ten (10%) say COVID-19 was a hoax and we never should have altered our lives.

“Almost two thirds of Canadians aged 55 and over (65%) believe the response to the pandemic from a public health standpoint was correct,” says Mario Canseco, President of Research Co. “Fewer Canadians aged 18-to-34 (50%) and aged 35-to-54 (46%) share this view.”

More than half of Canadians brand the way the federal government (52%, +2), their provincial governments (54%, +5) and their municipal governments (52%, +1) managed the pandemic as a “success”. Just under two-in-five feel the same way about the official opposition in Canada (39%, +4) and the official opposition in their province (also 39%, +1).

Our collective perceptions about the media’s performance during COVID-19 have not gone through significant shifts, with about half of Canadians saying television news (53%, +1), radio news (51%, =) and newspapers (49%, =) were successful. The rating is lower for non-governmental organizations (46%, -1), unions (39%, -1) and trade associations (37%, +2).

Find our data tables here and download the press release here.

Canadians Back Retaliation as Trump’s “Liberation Day” Nears

April 1, 2025February 14, 2026By Mario Canseco

The “Buy Canadian” movement shows no signs of slowing down, as support for enhanced trade with other nations remains high.

Vancouver, BC [April 1, 2025] – More than two thirds of Canadians are ready for targeted action to counter the American president’s overtures on tariffs and sovereignty, a new Research Co. poll has found.

In the online survey of a representative national sample, 72% of Canadians support Canada’s prime minister and provincial premiers suspending all steel, aluminum, and wood exports to the United States until U.S. President Donald Trump completely removes the threat of tariffs.

Seven-in-ten Canadians (70%) support Canada’s prime minister and provincial premiers shutting off all energy exports to the United States until Trump completely removes the threat of tariffs, while just over two thirds (68%) endorse Canada officially demanding an apology from Trump for his statements related to Canada becoming an American state.

Just under three-in-five Canadians (58%) support Canada’s Minister of Foreign Affairs recalling the Canadian ambassador to the U.S. in response to Trump’s statements.

In the middle of a federal election campaign, more than four-in-five Canadians (84%) have followed news related to the tariffs “very closely” or “moderately closely”, down three points since a similar Research Co. poll conducted in early February.

Practically three-in-five Canadians (59%) approve of the way Prime Minister Mark Carney has dealt with the tariffs. The rating did not move for Official Opposition leader Pierre Poilievre (47%, =).

“Two thirds of Canadians aged 55 and over (66%) are content with the way Prime Minister Mark Carney has managed the dispute over tariffs,” says Mario Canseco, President of Research Co. “The approval rating for Official Opposition leader Pierre Poilievre among this group is decidedly lower (35%).”

More than half of Canadians (56%, -5) are satisfied with the performance of their premier during the tariffs dispute, while more than a third (37%) feel the same way about their province’s official opposition leader.

The approval rating fell significantly for the premiers of British Columbia (53%, -14) and Alberta (42%, -12) and remained mostly stable in Ontario (59%, -5) and Quebec (56%, -2).

This month, Quebec has the highest ranked opposition leader on the tariffs dispute (43%, -1) followed by Alberta (39%, -5), Ontario (37%, -10) and British Columbia (34%, -3).

Canadians are evenly divided when asked to ponder what the future will bring, with 36% (-5) expecting the U.S. government to rescind the tariffs and the same proportion (36%, +2) predicting their expansion.

There is also a split on which type of federal government would be better positioned at this point to deal with the tariffs implemented by the United States. More than two-in-five Canadians (44%, -5) think a Conservative government would do better, while 42% (+4) disagree.

As was the case in early February, more than three-in-five Canadians (64%, +1) are avoiding the purchase of goods originated from the United States, if a non-American alternative is available. More than a third say they are avoiding American restaurant franchises in Canada (41%, =), cancelled a planned trip to the United States (37%, +11) and avoiding American entertainment options (35%, +4).

The proportion of Canadians who are not partaking in any of these four actions stands at 20% (-4). This group encompasses one-in-four Conservative Party voters in the last federal election (25%) and only one-in-ten Canadians who voted for either the Liberal Party (10%) or the New Democratic Party (NDP) (also 10%) in 2021.

Canadians appear to be having a difficult time figuring out which restaurant franchises are domestic. More than two-in-five correctly identified five of 10 brands tested as Canadian: Harvey’s (52%), Pizza Pizza (50%), Swiss Chalet (49%), Boston Pizza (46%) and Cora (45%). The proportions of correct responses are lower for Mary Browns (37%), Freshii (34%), New York Fries (23%), Panago (23%) and Ricky’s All Day Grill (21%).

At least three-in-four Canadians think Canada should seriously consider enhancing trade with Australia and New Zealand (81%, +3), the European Union (EU) (79%, +2), Mexico (78%, +3) and Japan (75%, =).

Support for requesting an independent dispute settlement panel under the terms of the Canada–United States–Mexico Agreement (CUSMA) stands at 59% (-5).

Just over one-in-five Canadians (21%, -1) would seriously consider initiating a formal process for Canada to become an American state. On a regional basis, support for this notion is highest in Quebec (24%), followed by Ontario (22%), Alberta (21%), Saskatchewan and Manitoba (18%), British Columbia (17%) and Atlantic Canada (17%).

Just over half of Canadians (52%) would seriously consider initiating a formal process for Canada to join the EU, while 35% disagree and 13% are undecided.

Majorities of Liberal and NDP voters in 2021 (61% and 55% respectively) favour taking a look at Canada’s possible membership in the EU. Support is lower among Conservative voters (45%).

Find our data tables here and download the press release here.

British Columbians Oblivious of Looming Food Security Challenges

March 27, 2025March 27, 2025By Mario Canseco

More than three-in-five residents say they do not mind paying more for locally sourced fruits and vegetables.

Vancouver, BC [March 27, 2025] – Most British Columbians are not aware of how much Canada’s food supply relies on produce from the United States, a new Research Co. poll has found.

In the online survey of a representative provincial sample, only 36% of British Columbians correctly identify the proportion of fruits that come from the United States (36%, or somewhere between 21% and 40%).

Only about one-in-six of the province’s residents (16%) know that Canada imports somewhere between 61% to 80% of its vegetables (67%) from the United States.

When British Columbians are informed of the actual proportion of American imports, only 36% say they are “very confident” or “moderately confident” that Canada’s food supply and security will not be restricted by the current dispute over tariffs with the United States.

Most respondents (54%) are “very confident” or “moderately confident” that British Columbia’s food producers will be able to increase production if the food supply is ultimately restricted.

More than seven-in-ten British Columbians say they have seen prices increase for fruits (78%), vegetables (75%), beef (73%) and chicken (71%) over the past six months, while majorities feel the same way about cereal (61%), bread (60%) and prepared frozen meals (also 60%).

When asked who is most responsible for items becoming more expensive, almost three-in-ten British Columbians (39%) point the finger at the actions of governments, while one-in-four (25%) blame global political conflicts affecting supplies.

Fewer British Columbias think the actions of supermarket retailers and grocery stores (18%), climate change (11%), the actions of product manufacturers and suppliers (9%), labour and supply setbacks (6%) or the actions of farmers and growers (3%) are primarily responsible for rising prices.

“British Columbians aged 55 and over are more likely to blame global strife for rising food costs (30%),” says Mario Canseco, President of Research Co. “About a third of those aged 35-to-54 (33%) and aged 18-to-34 (32%) think governments are mostly responsible.”

If Canada had to look for non-American sources for food supply and security, just over a third of British Columbians (34%) would be willing to pay “less than 10% more” than now, while more than one-in-five (22%) are willing to pay “from 11% to 20% more.”

Fewer than one-in-five British Columbians (18%) would not be willing to pay more for non-American food sources—a proportion that rises to 22% among British Columbians aged 35-to-54 and 24% among Conservative Party of BC voters in last year’s provincial election.

More than three-in-five British Columbians (62%) say they do not mind paying more for fruits and vegetables if they originate in British Columbia, while just under three-in-four (74%) agree with making adjustments to the Agricultural Land Reserve (ALR) to allow for food processing on underused ALR parcels.

Sizeable majorities of British Columbians believe both the federal government (78%) and the provincial government (73%) can do a lot to help lower the price of groceries.

Methodology: Results are based on an online survey conducted from March 15 to March 17, 2025, among 801 adults in British Columbia. The data has been statistically weighted according to census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Perceptions of Constitutional Monarchy Improve Across Canada

March 21, 2025March 19, 2025By Mario Canseco

Catherine, Princess of Wales, has the highest favourability rating among six different members of the Royal Family.

Vancouver, BC [March 21, 2025] – Public views on Canada’s existence as a constitutional monarchy and federal state have improved over the past year, a new Research Co. poll has found.

In the online survey of a representative national sample, 31% of Canadians would prefer for Canada to remain a monarchy, up eight points since a similar Research Co. survey conducted in March 2024.

Two-in-five Canadians (40%, -6) would like for Canada to have an elected head of state, while 18% (-3) do not care either way and 11% (+1) are undecided.

“Support for Canada remaining a monarchy has returned to the level observed after the death of Queen Elizabeth II in September 2022,” says Mario Canseco, President of Research Co. “The gap between republicanists and monarchists has shrunk from 23 points in 2024 to nine points in 2025.”

Public backing for Canada remaining a monarchy is highest among Canadians aged 55 and over (36%) than with their counterparts aged 18-to-34 (31%) and aged 35-to-54 (25%).

On a regional basis, Quebec has the lowest proportion of residents who endorse the continuation of the monarchy (24%). The proportions are higher in Alberta (31%), British Columbia (32%), Atlantic Canada (34%), Ontario (also 34%) and Saskatchewan and Manitoba (35%).

More than half of Canadians (53%, +1) believe Canada will “definitely” or “probably” remain a monarchy two decades from now, while just under a third (32%, -1) think the country will “definitely” or “probably” have an elected head of state.

Majorities of Canadians who voted for the Liberal Party (61%), the New Democratic Party (NDP) (59%) or the Conservative Party (56%) in the 2021 federal election expect the country to retain its status as a constitutional monarchy in 2045.

This month, Princess Kate holds the highest favourability rating among six Royal Family members in Canada (58%, +4). The numbers are lower for Prince William (54%, =), Prince Harry (47%, -1), Duchess Meghan (40%, -2), King Charles III (also 40%, +2) and Queen Consort Camilla (30%, +5).

Favourable opinions of King Charles III are highest among Canadians aged 55 and over (50%), Liberal voters in the 2021 federal election (also 50%) and British Columbians (46%),

More than three-in-five Canadians who want the monarchy to continue (62%) hold favourable views on King Charles III. Only 32% of Canadians who want to have an elected head of state feel the same way.

The perceptions of Canadians on specific issues related to the current monarch have shifted over the past 12 months. Just over half (51%, -17) want King Charles III to commit to reduce the carbon footprint of the entire Royal Family, and more than two-in-five (44%, -16) believe he should advance the cause of reconciliation with Indigenous peoples.

Two-in-five Canadians (40%, -10) say they would have liked to see Prince William become King of the United Kingdom and the other 14 Commonwealth realms, including Canada—a proportion that rises to 49% in Alberta.

Canadians are divided on the presence of King Charles III on coins and bills that will be used in the country, While 44% of respondents (-8) say they have no problem with this scenario, 41% (+4) disagree.

Methodology: Results are based on an online survey conducted from March 10 to March 12, 2025, among 1,001 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Most British Columbians Dismayed by Pro-Palestinian Protests

March 20, 2025March 19, 2025By Mario Canseco

Concerns about antisemitism remain high, as the public calls for the strict vetting of immigration applications from Gaza residents.

Vancouver, BC [March 20, 2025] – The post-October 7, 2023, conflict in Israel and Gaza is making British Columbians uneasy about issues related to public protests and immigration, a new Research Co. poll has found.

The online survey of a representative provincial sample shows that most British Columbians are dissatisfied with the actions of Pro-Palestinian protestors, which have included the burning of Canadian flags and chants in support of groups identified by the Government of Canada as terrorist entities.

More than seven-in-ten British Columbians (72%) say these rallies go against Canadian values and should not be allowed, while just over two thirds (68%) think these actions are clearly illegal and those involved should be arrested.

British Columbians are divided on whether police and governments are doing enough to combat antisemitism (Agree 43%, Disagree 42%).

“More than half of BC Green Party voters in 2024 (51%) think police and governments are managing antisemitism properly,” says Mario Canseco, President of Research Co. “Fewer British Columbians who voted for the BC New Democratic Party (NDP) (47%) or the Conservative Party of BC (45%) feel the same way.”

More than four-in-five British Columbians (82%) say that, based on the public handover ceremonies that have taken place in Gaza, the treatment of hostages is inhumane and makes them doubt there is a path to peace. More than half (53%) suggest that creating a state in Gaza will simply result in a new terrorist state being created.

More than seven-in-ten British Columbians (72%) want the federal government to have strict controls to ensure no Hamas members or supporters are allowed to come to Canada, and just over two thirds (68%) want immigration from Gaza to cease immediately, including in-process visas.

Only 37% of British Columbians believe the vetting of immigrants from Muslim nations is currently adequate, while majorities say that too many immigrants from Muslim nations are participants in the angry protests targeting Jewish Canadians and calling for the extermination of Israel (60%) and do not share or practice Canadian values (69%).

Four-in-five British Columbians (80%, +1 since a similar Research Co. poll conducted in June 2024) are “very concerned” or “moderately concerned” about attacks, including gunfire and firebombs, on synagogues, Jewish schools and businesses.

More than three-in-four British Columbians are concerned about three other issues: aggressive behaviour by Pro-Palestinian protestors (78%, +4), protestors targeting Jewish neighbourhoods and Jewish-owned businesses (77%, +1) and rising prejudice against Jewish Canadians (antisemitism) (76%, +1).

Two thirds of British Columbians (67%, +1) believe that Canadian Jews are being unfairly targeted for what is happening in Israel and Gaza.

Methodology: Results are based on an online survey conducted from March 10 to March 12, 2025, among 812 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Perceptions on Canada’s Drivers Take a Turn for the Worse

March 7, 2025March 10, 2025By Mario Canseco

More than half of Canadians saw a driver not stopping at an intersection in the past month.

Vancouver, BC [March 7, 2025] – The proportion of Canadians who appear dismayed at the prowess of local drivers has increased markedly, a new Research Co. poll has found.

In the online survey of a representative national sample, 56% of Canadians say drivers in their city or town are worse now than five years ago, up 10 points since a similar Research Co. poll conducted in September 2023.

“Just over two thirds of Canadians aged 55 and over (68%) think drivers in their city or town are not as good as before,” says Mario Canseco, President of Research Co. “Fewer Canadians aged 35-to-54 (59%) and aged 18-to-34 (41%) feel the same way.”

On a regional basis, Atlantic Canada has the highest proportion of residents who believe drivers are worse now than five years ago (63%). The numbers are lower in Alberta (59%), Ontario (also 59%), British Columbia (57%), Saskatchewan and Manitoba (56%) and Quebec (47%).

The survey also tracks the incidence of six specific occurrences on the country’s roads over the past month.

More than three-in-five Canadians (64%, +5) recall a driver not signalling before a turn, a proportion that rises to 75% in Atlantic Canada.

More than half of Canadians (53%, +8) witnessed a driver not stopping before and intersection, including 61% of residents of Saskatchewan and Manitoba.

Half of Canadians (50%, =) saw a car taking up two or more spaces at a parking lot. The proportion is decidedly higher in Alberta (63%).

Just over two-in-five Canadians (42%, +7) saw a car “lane tracking”, or turning right or left from an incorrect lane—including 45% of British Columbians.

Fewer Canadians (40%, +6) recall going through a close call, such as having to slam the brakes or steer violently to avoid a collision in the past month.

More than three-in-five Canadians (62%, +3) claim that there are specific groups or people in their city or town who are worse drivers than others—a proportion that rises to 68% in Alberta and to 67% among those aged 18-to-34.

Among the respondents who volunteered an answer in an open-ended follow-up question about worse drivers, one third (33%, =) mention “young”. Fewer of these respondents relied on terms such as “immigrant” (22%, +10), “elderly” (16%, -5), “Asian” (14%, -2) and “distracted” (4%, +2).

Methodology: Results are based on an online survey conducted from February 16 to February 18, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Practically Half of Canadians Foresee a Worsening Economy

February 12, 2025February 13, 2025By Mario Canseco

Concerns about the financial viability of employers increased from 33% in August 2024 to 48% this month.

Vancouver, BC [February 12, 2025] – Only a third of Canadians continue to provide a positive review of the country’s financial standing, a new Research Co. poll has found.

In the online survey of a representative national sample, 32% of Canadians (unchanged since a similar Research Co. survey conducted in August 2024) rate the economic conditions in Canada as “very good” or “good”, while 64% (=) consider them as “poor” or “very poor”.

Almost half of Canadians (48%, +14) think the Canadian economy will decline in the next six months, while 31% (-12) predict no changes and only 15% (=) expect a recovery.

“Canadians aged 55 and over are particularly pessimistic about the national economy,” says Mario Canseco, President of Research Co. “Two thirds of Canada’s oldest adults (66%) expect a decline, compared to 48% of those aged 35-to-54 and 31% of those aged 18-to-34.”

More than half of Canadians (52%, +6) describe their own personal finances as “very good” or “good” right now—a proportion that rises to 58% among those aged 55 and over, 54% in Quebec and 53% in Ontario.

Practically half of Canadians (48%, +15) have worried “frequently” or “occasionally” in the past couple of months about their employer running into serious financial trouble.

Similar proportions of Canadians have also experienced concerns about being able to pay mortgage or rent (47%, +5), the value of their investments (47%, -5), unemployment affecting their household (45%, +3) and the safety of their savings (43%, -8).

Practically four-in-five Canadians expect higher prices for a week’s worth of groceries (78%, +2) and gasoline (78%, +1) in the next six months. Majorities also believe they will have to pay more for a new car (71%, +3), a new television set (61%, +8) and real estate (57%, -8).

More than two-in-five Canadians (45%, +4) trust federal leader of the opposition Pierre Poilievre to do the right thing to help the economy. The numbers are lower for both Prime Minister Justin Trudeau (39%, +3) and Governor of the Bank of Canada Tiff Macklem (also 39%, +4).

Poilievre’s rating as an economic manager is highest in Saskatchewan and Manitoba (50%), followed by Alberta (49%), Atlantic Canada (48%), Ontario (47%), Quebec (40%) and British Columbia (also 40%).

Trudeau’s numbers are better in Quebec (44%) and Ontario (43%), but drop in British Columbia (38%), Saskatchewan and Manitoba (35%), Atlantic Canada (33%) and Alberta (30%).

Methodology: Results are based on an online survey conducted from February 3 to February 5, 2025, among 1,001 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Litterers, Careless Pet Owners Cause Anger in Canada and the U.S.

February 6, 2025February 6, 2025By Mario Canseco

Americans are decidedly more upset over issues related to bicycles, while Canadians are more irritated by smokers.

Vancouver, BC [February 6, 2025] – While most Canadians and Americans believe the residents of their municipalities and cities follow existing laws and by-laws, specific actions are bound to infuriate them, a new two-country Research Co. poll has found.

In the online survey of representative national samples, more than seven-in-ten Canadians say five behaviours make them “very upset” or “moderately upset”: not picking up dog waste (84%), using a hand-held cell phone when driving (81%), littering (79%), throwing cigarette butts on the ground (78%), parking in a handicapped spot without a decal (74%) and speeding on a municipal road or street (71%).

About two thirds of Canadians are irritated when they see people not wearing a seatbelt when driving a car or riding in a car (69%) or when they see an individual smoking in a patio, or near doorways, open windows, or air intakes (65%).

Fewer than two in five Canadians become upset by five other behaviours: people riding bicycles without a helmet (39%), riding bicycles on the sidewalk (37%), watering the lawn outside permitted hours (37%), downloading or streaming copyrighted material for free (33%) and jaywalking (31%).

In the United States, more than seven in ten Americans become irritated when they witness four behaviours: littering (79%), not picking up dog waste (77%), parking in a handicapped spot without a decal (73%) and using a hand-held cell phone when driving (71%).

Majorities of Americans also become upset when they see a driver speeding on a municipal road or street (66%), a person throwing cigarette butts on the ground (65%) or someone not wearing a seatbelt when driving a car or riding in a car (57%).

Fewer than half of Americans are irritated after witnessing people smoking in a patio, or near doorways, open windows, or air intakes (48%), riding bicycles without a helmet (29%), riding bicycles on the sidewalk (27%), watering the lawn outside permitted hours (25%), downloading or streaming copyrighted material for free (34%) and jaywalking (27%).

“Americans are not as upset as Canadians when witnessing smokers lighting up too close to non-smokers or discarding their cigarettes anywhere they please,” says Mario Canseco, President of Research Co. “Conversely, Canadians are significantly angrier than Americans when cyclists ride without proper head protection.”

More than seven-in-ten Canadians (73%) and Americans (76%) believe most of their city’s residents law-abiding.

More than four-in-five British Columbians (83%) say most residents of their municipality follow the law. The proportions are lower in Saskatchewan and Manitoba (76%), Ontario (75%), Atlantic Canada (also 75%), Alberta (67%) and Quebec (65%).

In the United States, almost four-in-five residents of the West (79%) think most residents of their city are law-abiding. The proportions drop the Midwest (75%), the South (73%) and the Northeast (71%).

Methodology: Results are based on an online study conducted from January 22 to January 24, 2025, among 1,000 adults in Canada and 1,001 adults in the United States. The data has been statistically weighted according to census figures for age, gender and region in each country. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty, in each country.

Find our data tables for Canada here, data tables for the United States here and download the press release here.

Canadians Ready to Boycott American Brands Over Trump Tariffs

February 3, 2025February 3, 2025By Mario Canseco

At least three-in-four want Canada to enhance trade with other partners around the world.

Vancouver, BC [February 3, 2025] – Many Canadians are willing to modify their consumer habits after U.S. President Donald Trump announced the implementation of a 25% tariff on Imports from Canada (and 10% on Canadian Energy), a new Research Co. poll has found.

In the online survey of a representative national sample, more than three-in-five Canadians (63%) say they will avoid purchasing goods originated from the United States, if a non-American alternative is available.

Just over two-in-five Canadians (41%) plan to avoid American restaurant franchises in Canada, while 31% would avoid American entertainment options and 26% intend to cancel a planned trip to the United States.

More than four-in-five Canadians (87%) have followed news related to the tariffs “very closely” or “moderately closely”.

More than half of Canadians (54%) approve of the performance of Prime Minister Justin Trudeau to deal with the tariffs implemented by the United States, while 47% feel the same way about Official Opposition leader Pierre Poilievre.

Just over three-in-five Canadians (61%) are satisfied with the way their provincial premier has managed the issue of tariffs, while 43% are content with the performance of their provincial opposition leader on this file.

In Canada’s four most populous provinces, the actions of the premier find a higher rating in British Columbia (67%), followed by Ontario (64%), Quebec (58%) and Alberta (54%). Among provincial opposition leaders, the results are best in Ontario (47%), followed by Alberta (44%), Quebec (also 44%) and British Columbia (37%).

Practically half of Canadians (49%) believe a Conservative federal government would be better positioned at this point to deal with the tariffs implemented by the United States—a proportion that rises to 61% among those aged 18-to-34 and to 51% among those aged 35-to-54.

Residents of Alberta (59%) and Saskatchewan and Manitoba (55%) are more likely to say that the Conservatives would be better at managing the trade dispute than their counterparts in Ontario (50%), Atlantic Canada (48%), Quebec (46%) and British Columbia (42%).

Canadians are divided over what will transpire in the next six months, with 41% expecting the recently implemented tariffs on Canadian products to be rescinded by the American government, and 34% foreseeing their expansion.

When asked about specific options for Canada, at least three-in-four Canadians are in favour of enhancing trade with Australia and New Zealand (78%), the European Union (EU) (77%), Japan (75%) and Mexico (also 75%).

Almost two thirds of Canadians (64%) would consider requesting an independent dispute settlement panel under the terms of the Canada–United States–Mexico Agreement (CUSMA). This idea is backed by majorities of Canadians who voted for the Liberal Party (74%), the New Democratic Party (NDP) (67%) and the Conservative Party (62%) in the 2021 federal election.

Only 22% of Canadians would consider initiating a formal process for Canada to become an American state, while 71% reject this notion.

“More than a third of Canadians aged 18-to-34 (35%) are open to discussing the eventual addition of Canada into the United States,” says Mario Canseco, President of Research Co. “The proportions are lower among those aged 35-to-54 (25%) and those aged 55 and over (8%).”

Methodology: Results are based on an online survey conducted on February 2, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty, in each country.

Find our data tables here and download the press release here.

Young Canadians Are Ready for Biometrics Payments

January 29, 2025January 28, 2025By Mario Canseco

While 57% of Canadians aged 18-to-34 would welcome this option, only 30% of those aged 55 and over concur.

Vancouver, BC [January 29, 2025] – The way Canadians pay for things has not changed much over the past year and a half, and the country’s youngest adults remain supportive of the use of biometrics to make purchases, a new Research Co. poll has found.

The online survey of a representative national sample asked Canadians about the way they bought things over the past month.

More than a third of financial transactions in Canada (37%, -3 since a similar Research Co. survey conducted in August 2023) involved a credit card, while just under three-in-ten (29%, +1) required a debit card.

Fewer financial transactions were completed with cash (18%, =), a smartphone (7%, =), an e-transfer (7%, +1) or a cheque (2%, =).

“Almost half of all purchases made by Canadians aged 55 and over (46%) entailed a credit card,” says Mario Canseco, President of Research Co. “The share is lower among Canadians aged 35-to-54 (37%) and aged 18-to-34 (29%).”

More than one-in-ten transactions made by Canadians aged 18-to-34 (11%) entailed the use of a smartphone. The proportions are lower among Canadians aged 35-to-54 (7%) and aged 55 and over (2%).

More than two thirds of Canadians (67%, +4) recall a moment in the past month when they did not have any paper money with them and had to buy something worth less than $10 with their credit or debit card.

Ontario (70%) and Quebec (69%) boast the largest proportions of residents who used a credit or debit card for a small purchase in the past month. The numbers are lower in British Columbia (67%), Alberta (also 67%), Saskatchewan and Manitoba (61%) and Atlantic Canada (58%).

As was the case last year, Canadians are divided on the issue of biometrics payments. Almost half (46%, +2) say they would like to see people relying on fingerprints, palm recognition or iris scans to buy things in their lifetime.

An almost exact proportion of Canadians (45%, =) say they would not like to see body measurements and calculations being used to make purchases, while 10% (-1) are not sure

Support for the eventual implementation of biometrics payments is highest among Canadians aged 18-to-34 (54%, +3), followed by those aged 35-to-54 (48%, +4) and those aged 55 and over (30%, -1).

About one-in-five Canadians (21%, -2) expect to be able to pay through fingerprints, palm recognition or iris scans in the next five years, while three-in-ten (30%, -3) think this will happen in the next 10 years.

Methodology: Results are based on an online survey conducted from January 3 to January 5, 2025, among a representative sample of 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Negative Views on Illegal Immigration Increase in United States

January 27, 2025January 26, 2025By Mario Canseco

The perception of illegal immigrants “taking jobs away from American workers” has increased by 12 points since 2020.

Vancouver, BC [January 27, 2025] – Practically half of Americans hold unfavourable views on immigration, and a majority believe illegal immigrants are detrimental to American workers, a new Research Co. poll has found.

In the online survey of a representative national sample, almost half of Americans (49%) think immigration is having a mostly negative effect in the United States, up 13 points since a similar Research Co. poll conducted in December 2020.

Americans aged 18-to-34 are more likely to hold unfavourable views on the effect of immigration (50%) than their counterparts aged 35-to-54 (42%) and aged 55 and over (26%).

One-in-four Americans (25%, +1) think the number of legal immigrants who are allowed to relocate in the United States should increase, while three-in-ten (30%, +1) would prefer to see a decrease and 37% (-5) want the number to remain the same.

More than half of Americans (52%, +12) say the illegal immigrants in the United States take jobs away from American workers, while fewer than two-in-five (38%, -8) say they are employed in jobs that American workers do not want.

“Just over three-in-four Republicans (75%) and more than half of Independents (51%) believe illegal immigrants in the United States take jobs away from American workers,” says Mario Canseco, President of Research Co. “Only 32% of Democrats share this view.”

Just over three-in-ten Americans (31%, +8) think the illegal immigrants who are currently working in the United States should be required to leave their jobs and be deported. One-in-five (21%, +2) would allow illegal immigrants to work on a temporary basis, but without a “path to citizenship”.

The proportion of Americans who would allow illegal immigrants to stay in the United States and eventually apply for citizenship fell from 49% in December 2020 to 38% in January 2025.

Most Democrats (56%) prefer the “path to citizenship” route to handle illegal immigration, while most Republicans (51%) are supportive of deportation. Independents are evenly split when assessing these options (34% for each).

Americans of Latino/Hispanic descent and African Americans are more likely to support a “path to citizenship” for illegal immigrants (50% and 47% respectively) than White Americans (34%).

Deportation is the desired course of action for Americans who get their news on a local network (41%) or on Fox News (35%). Those who watch CNN or MSNBC/CNBC are more likely to express support for the “path to citizenship” (47% and 55% respectively).

President Donald Trump begins is second term in office with an approval rating of 50%. Trump’s numbers are particularly high among Republicans (85%), Fox News watchers (67%), Americans aged 18-to-34 (60%) and White Americans (58%).

Methodology: Results are based on an online study conducted from January 22 to January 24, 2025, among 1,001 adults in the United States. The data has been statistically weighted according to U.S. census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and here, and download the press release here.

One-in-Four British Columbians Say They Are “Canadians Second”

January 22, 2025January 22, 2025By Mario Canseco

More than a third of respondents aged 18-to-34 think the province would be better off as its own country,

Vancouver, BC [January 22, 2025] – British Columbia’s youngest adults are more likely to look favourably at the concept of sovereignty, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 28% of British Columbians (+8 since a similar Research Co. poll conducted in August 2023) think the province would be better off as its own country, while 60% (-12) disagree and 12% (+3) are not sure.

While only 16% of British Columbians aged 55 and over think the province would be better off as its own country, the proportion rises to 34% among those aged 35-to-54 and to 37% among those aged 18-to-34.

“British Columbians who voted for either the BC Conservatives or the BC Greens in last year’s provincial election are more likely to hold favourable views on sovereignty (36% and 34% respectively),” says Mario Canseco, President of Research Co. “Only 23% of those who cast ballots for the BC New Democratic Party (NDP) share this view.”

More than seven-in-ten British Columbians (71%, -2) think they will stay in the province for the rest of their lives. Among those aged 18-to-34, the proportion is lower (60%, +1).

More than three-in-five British Columbians (62%, =) consider themselves “Canadians first, British Columbians second”, while 25% (+4) say they are “British Columbians first, Canadians second.”

Residents of Northern BC are more likely to say they are “British Columbians first, Canadians second” (34%) than their counterparts in Metro Vancouver (25%), Vancouver Island (also 25%), Southern BC (23%) and the Fraser Valley (18%).

Practically four-in-five British Columbians (79%, -1) say they are very proud of the province that they live in, while more than three-in-five (64%, +7) believe their views are different from the rest of Canada.

Three-in-five British Columbians (60%, +2) believe the province’s residents have more in common with the people of Seattle and Portland than with those in Toronto or Montreal.

When asked to select the best premier the province has had since August 1986, one-in-four British Columbians (25%, -5) choose John Horgan. Gordon Campbell is second on the list with 11% (+3), followed by Christy Clark (7%, =), David Eby (also 7%, +3) and Mike Harcourt (6%, =).

Just under one-in-four British Columbians (23%, +4) pick Christy Clark as the worst recent premier of the province, followed by Campbell (11%, -2), Eby (9%, +5), Bill Vander Zalm (7%, =) and Glen Clark (7%, -1).

More than half of British Columbians (52%) say they would not have liked to see Christy Clark as leader of the Liberal Party of Canada—including 61% of BC NDP voters and 51% of BC Conservative voters in last year’s provincial election.

Just over one-in-four British Columbians (26%) say they would consider voting for the federal Liberals with Clark as leader, while a majority (58%) would not.

This survey was conducted before Clark announced on social media that she would not pursue the leadership of the Liberal Party of Canada at this time.

Methodology: Results are based on an online survey conducted from January 10 to January 12, 2025, among a representative sample of 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Career is Becoming a Priority for Canadians and Americans

January 6, 2025January 5, 2025By Mario Canseco

While 54% of Americans say country is “very important” to them personally, only 47% of Canadians concur.

Vancouver, BC [January 6, 2025] – The perceptions of Canadians and Americans on specific features of life have shifted over the past couple of years, a new two-country Research Co. poll has found.

In the online survey of representative national samples, 76% of Canadians and 74% of Americans say family is “very important” to them personally. This represents a three-point increase in Canada since 2023 and a three-point drop in the United States since 2022.

More than half of Canadians (51%, +2) say friends are “very important” to them. The proportions are lower for country (47%, +2), career (38%, +6), religion (26%, +1) and affluence (15%, +2).

In the United States, majorities of residents consider friends (56%, +1) and country (54%, +3) as “very important”. Fewer Americans feel the same way about career (41%, +1), religion (40%, +2) and affluence (21%, +9).

Just over two-in-five Americans aged 55 and over (43%) say religion is “very important” to them. The numbers are significantly lower among Canadians aged 55 and over (22%).

“In 2020 and 2021, only 29% of Canadians said career was very important to them,” says Mario Canseco, President of Research Co. “The proportion in 2024 is nine points higher.”

Fewer than three-in-five Canadians (57%, +2) describe themselves as “very spiritual” or “moderately spiritual.” In the United States, seven-in-ten residents (70%, +3) feel this way.

More than half of Canadians (51%, +2) and almost two thirds of Americans (65%, +2) describe their religious faith as Christian. Just under a third of Canadians (32%, -2) and fewer than one-in-four Americans (23%, -2) say they are atheist, agnostic or have no religious faith.

The Canadian province with the largest proportion of atheist, agnostic or non-religious residents is British Columbia (45%, +4). In the United States, residents of the Midwest are more likely to not have a specific religious faith (31%, +4) than their counterparts in the remaining census regions.

Just over one third of Canadians (34%, +4) say they never attend religious gatherings, while 23% (+1) go to a church, temple or synagogue at least once a week.

In the United States, almost a third of Americans (32%, +9) go to a church, temple or synagogue at least once a week, while more than one-in-four (27%, =) never do.

Methodology: Results are based on an online survey conducted from November 8 to November 10, 2024, among 1,000 adults in Canada and 1,001 adults in the United States. The data has been statistically weighted according to Canadian census figures for age, gender and region in each country. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20, for each country.

Find our data tables for Canada here, data tables for the United States here and download the press release here.