Economy & Finance – Page 2

Canadians Ready to Boycott American Brands Over Trump Tariffs

February 3, 2025February 3, 2025By Mario Canseco

At least three-in-four want Canada to enhance trade with other partners around the world.

Vancouver, BC [February 3, 2025] – Many Canadians are willing to modify their consumer habits after U.S. President Donald Trump announced the implementation of a 25% tariff on Imports from Canada (and 10% on Canadian Energy), a new Research Co. poll has found.

In the online survey of a representative national sample, more than three-in-five Canadians (63%) say they will avoid purchasing goods originated from the United States, if a non-American alternative is available.

Just over two-in-five Canadians (41%) plan to avoid American restaurant franchises in Canada, while 31% would avoid American entertainment options and 26% intend to cancel a planned trip to the United States.

More than four-in-five Canadians (87%) have followed news related to the tariffs “very closely” or “moderately closely”.

More than half of Canadians (54%) approve of the performance of Prime Minister Justin Trudeau to deal with the tariffs implemented by the United States, while 47% feel the same way about Official Opposition leader Pierre Poilievre.

Just over three-in-five Canadians (61%) are satisfied with the way their provincial premier has managed the issue of tariffs, while 43% are content with the performance of their provincial opposition leader on this file.

In Canada’s four most populous provinces, the actions of the premier find a higher rating in British Columbia (67%), followed by Ontario (64%), Quebec (58%) and Alberta (54%). Among provincial opposition leaders, the results are best in Ontario (47%), followed by Alberta (44%), Quebec (also 44%) and British Columbia (37%).

Practically half of Canadians (49%) believe a Conservative federal government would be better positioned at this point to deal with the tariffs implemented by the United States—a proportion that rises to 61% among those aged 18-to-34 and to 51% among those aged 35-to-54.

Residents of Alberta (59%) and Saskatchewan and Manitoba (55%) are more likely to say that the Conservatives would be better at managing the trade dispute than their counterparts in Ontario (50%), Atlantic Canada (48%), Quebec (46%) and British Columbia (42%).

Canadians are divided over what will transpire in the next six months, with 41% expecting the recently implemented tariffs on Canadian products to be rescinded by the American government, and 34% foreseeing their expansion.

When asked about specific options for Canada, at least three-in-four Canadians are in favour of enhancing trade with Australia and New Zealand (78%), the European Union (EU) (77%), Japan (75%) and Mexico (also 75%).

Almost two thirds of Canadians (64%) would consider requesting an independent dispute settlement panel under the terms of the Canada–United States–Mexico Agreement (CUSMA). This idea is backed by majorities of Canadians who voted for the Liberal Party (74%), the New Democratic Party (NDP) (67%) and the Conservative Party (62%) in the 2021 federal election.

Only 22% of Canadians would consider initiating a formal process for Canada to become an American state, while 71% reject this notion.

“More than a third of Canadians aged 18-to-34 (35%) are open to discussing the eventual addition of Canada into the United States,” says Mario Canseco, President of Research Co. “The proportions are lower among those aged 35-to-54 (25%) and those aged 55 and over (8%).”

Methodology: Results are based on an online survey conducted on February 2, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty, in each country.

Find our data tables here and download the press release here.

Young Canadians Are Ready for Biometrics Payments

January 29, 2025January 28, 2025By Mario Canseco

While 57% of Canadians aged 18-to-34 would welcome this option, only 30% of those aged 55 and over concur.

Vancouver, BC [January 29, 2025] – The way Canadians pay for things has not changed much over the past year and a half, and the country’s youngest adults remain supportive of the use of biometrics to make purchases, a new Research Co. poll has found.

The online survey of a representative national sample asked Canadians about the way they bought things over the past month.

More than a third of financial transactions in Canada (37%, -3 since a similar Research Co. survey conducted in August 2023) involved a credit card, while just under three-in-ten (29%, +1) required a debit card.

Fewer financial transactions were completed with cash (18%, =), a smartphone (7%, =), an e-transfer (7%, +1) or a cheque (2%, =).

“Almost half of all purchases made by Canadians aged 55 and over (46%) entailed a credit card,” says Mario Canseco, President of Research Co. “The share is lower among Canadians aged 35-to-54 (37%) and aged 18-to-34 (29%).”

More than one-in-ten transactions made by Canadians aged 18-to-34 (11%) entailed the use of a smartphone. The proportions are lower among Canadians aged 35-to-54 (7%) and aged 55 and over (2%).

More than two thirds of Canadians (67%, +4) recall a moment in the past month when they did not have any paper money with them and had to buy something worth less than $10 with their credit or debit card.

Ontario (70%) and Quebec (69%) boast the largest proportions of residents who used a credit or debit card for a small purchase in the past month. The numbers are lower in British Columbia (67%), Alberta (also 67%), Saskatchewan and Manitoba (61%) and Atlantic Canada (58%).

As was the case last year, Canadians are divided on the issue of biometrics payments. Almost half (46%, +2) say they would like to see people relying on fingerprints, palm recognition or iris scans to buy things in their lifetime.

An almost exact proportion of Canadians (45%, =) say they would not like to see body measurements and calculations being used to make purchases, while 10% (-1) are not sure

Support for the eventual implementation of biometrics payments is highest among Canadians aged 18-to-34 (54%, +3), followed by those aged 35-to-54 (48%, +4) and those aged 55 and over (30%, -1).

About one-in-five Canadians (21%, -2) expect to be able to pay through fingerprints, palm recognition or iris scans in the next five years, while three-in-ten (30%, -3) think this will happen in the next 10 years.

Methodology: Results are based on an online survey conducted from January 3 to January 5, 2025, among a representative sample of 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Negative Views on Illegal Immigration Increase in United States

January 27, 2025January 26, 2025By Mario Canseco

The perception of illegal immigrants “taking jobs away from American workers” has increased by 12 points since 2020.

Vancouver, BC [January 27, 2025] – Practically half of Americans hold unfavourable views on immigration, and a majority believe illegal immigrants are detrimental to American workers, a new Research Co. poll has found.

In the online survey of a representative national sample, almost half of Americans (49%) think immigration is having a mostly negative effect in the United States, up 13 points since a similar Research Co. poll conducted in December 2020.

Americans aged 18-to-34 are more likely to hold unfavourable views on the effect of immigration (50%) than their counterparts aged 35-to-54 (42%) and aged 55 and over (26%).

One-in-four Americans (25%, +1) think the number of legal immigrants who are allowed to relocate in the United States should increase, while three-in-ten (30%, +1) would prefer to see a decrease and 37% (-5) want the number to remain the same.

More than half of Americans (52%, +12) say the illegal immigrants in the United States take jobs away from American workers, while fewer than two-in-five (38%, -8) say they are employed in jobs that American workers do not want.

“Just over three-in-four Republicans (75%) and more than half of Independents (51%) believe illegal immigrants in the United States take jobs away from American workers,” says Mario Canseco, President of Research Co. “Only 32% of Democrats share this view.”

Just over three-in-ten Americans (31%, +8) think the illegal immigrants who are currently working in the United States should be required to leave their jobs and be deported. One-in-five (21%, +2) would allow illegal immigrants to work on a temporary basis, but without a “path to citizenship”.

The proportion of Americans who would allow illegal immigrants to stay in the United States and eventually apply for citizenship fell from 49% in December 2020 to 38% in January 2025.

Most Democrats (56%) prefer the “path to citizenship” route to handle illegal immigration, while most Republicans (51%) are supportive of deportation. Independents are evenly split when assessing these options (34% for each).

Americans of Latino/Hispanic descent and African Americans are more likely to support a “path to citizenship” for illegal immigrants (50% and 47% respectively) than White Americans (34%).

Deportation is the desired course of action for Americans who get their news on a local network (41%) or on Fox News (35%). Those who watch CNN or MSNBC/CNBC are more likely to express support for the “path to citizenship” (47% and 55% respectively).

President Donald Trump begins is second term in office with an approval rating of 50%. Trump’s numbers are particularly high among Republicans (85%), Fox News watchers (67%), Americans aged 18-to-34 (60%) and White Americans (58%).

Methodology: Results are based on an online study conducted from January 22 to January 24, 2025, among 1,001 adults in the United States. The data has been statistically weighted according to U.S. census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and here, and download the press release here.

Most British Columbians Targeted by “Phishing” Scams

November 27, 2024November 26, 2024By Mario Canseco

Compared to 2022, fewer of the province’s residents say their computer became infected with a virus while they were online.

Vancouver, BC [November 27, 2024] – More than three-in-five British Columbians recall receiving an email where somebody attempted to acquire personal information by masquerading as a trustworthy entity, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 61% of British Columbians say they have received a “phishing” email, down two points since a similar Research Co. poll conducted in April 2022.

More than half of British Columbians (54%, -4) received an email offering them money for their help and assistance, in what is usually referred to as the “Nigerian scam.”

Fewer of the province’s residents say their computer became infected with a virus while they were browsing the Internet (25%, -6), or endured hackers accessing their social media platform (15%, -1) or email address (15%, =).

More than three-in-four British Columbians participate in five activities online at least a few times per month: visiting websites or blogs (87%, -2), accessing banking information (also 87%, =), looking for deals on websites (78%, -3), using an instant messaging service (80%, +1) and looking for directions and/or maps to get to a destination (76%, +3).

Fewer British Columbians purchase goods from a website (59%, -1), post on social media (53%, -4), upload pictures or videos to the Internet (48%, -5) or use the Internet to place telephone calls (39%, =) at least a few times per month.

Roughly half of British Columbians have worried “frequently” or “occasionally” about having their personal information stolen over the Internet (50%, -1), computers and technology being used to invade their privacy (49%, -2) and somebody hacking into their own computer or smartphone (47%, +1).

Just over half of British Columbians (53%, -3) say they are “very” or “moderately” comfortable commenting on an online forum that requires an email address.

The level of comfort is significantly higher for other online activities, including making charitable donations (70%, -3), accessing banking information (86%, -1), shopping (86%, -3) and sending emails (90%, -4).

“Only 29% of British Columbians aged 55 and over are very comfortable shopping online,” says Mario Canseco, President of Research Co. “The proportions are higher among their counterparts aged 35-to-54 (47%) and aged 18-to-34 (50%).”

More than half of British Columbians (57%, -5) have typed their name on Google to see what has been posted about them online.

Among the province’s residents who googled themselves, 57% (-4) claim that the information that came up was “accurate”, while 13% (+1) think it was “inaccurate”. Three-in-ten of these residents (30%, +3) did not find information about themselves online.

Just over one-in-four British Columbians (26%, +4) only have one email address, while 41% (=) possess two and 33% (-4) have three or more.

Methodology: Results are based on an online survey conducted from November 15 to November 17, 2024, among a representative sample of 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Making Ends Meet Harder for Three-in-Four British Columbians

October 2, 2024October 1, 2024By Mario Canseco

Only 14% think their municipal government should reject the provincial government’s demand to build more housing units.

Vancouver, BC [October 2, 2024] – British Columbians head to this year’s provincial election voicing significant support for the current government’s housing plans, and severe dissatisfaction with economic matters, a new Research Co. poll has found.

In the online survey of a representative sample, 75% of British Columbians say it is “considerably harder” or “moderately harder” now to make ends meet than two years ago—a proportion that rises to 77% among those aged 35-to-54 and to 78% among renters.

More than half of British Columbians say four tasks are now harder than they were two years ago: finding a job (54%), paying for post-secondary education (59%), saving money for retirement (75%) and buying a house (79%).

“Sizeable majorities of British Columbians who reside in Metro Vancouver (59%) and Southern BC (58%) say finding a job is more complicated now than in 2022,” says Mario Canseco, President of Research Co. “More than four-in-five British Columbians aged 55 and over (82%) say it is harder now to save money for retirement.”

Most British Columbians remain supportive of the housing policies implemented during the tenure of John Horgan as Premier of British Columbia: increasing the foreign buyers tax from 15% to 20% (72%, -2 since a similar Research Co. poll conducted in February 2024), expanding the foreign buyers tax to areas located outside of Metro Vancouver (69%, -2), introducing a “speculation tax” in specific urban areas targeting foreign and domestic homeowners who pay little or no income tax in BC, and those who own second properties that aren’t long-term rentals (66%, -3), introducing a tax of 0.2% on the value of homes between $3 million and $4 million, and a tax rate of 0.4% on the portion of a home’s value that exceeds $4 million (62%, =) and increasing the property transfer tax from 3% to 5% for homes valued at more than $3 million (61%, -1).

The housing policies that came into place after David Eby became Premier of British Columbia are also endorsed my majorities of the province’s residents: building more modular supportive homes in areas where people are experiencing homelessness (75%, =), capping rent increases in 2024 at 3.5% (70%), raising the fines for short-term rental hosts who break local municipal by-laws to $3,000 per day per infraction (64%, -5), implementing a three-business-day protection period for financing and home inspections (63%, -6), ending most strata age restrictions (59%, -1), removing strata rental restrictions (56%, +4) and banning homeowners from operating a short-term rental business unless it is located on their principal residence and/or on a different unit on their property (53%, -5).

Just under three-in-four British Columbians (74%) think their municipal government should accept the provincial government’s demand to build more housing units, while 14% disagree and 12% are undecided.

Residents of the Fraser Valley are slightly more likely to support the provincial government’s call to build more housing units (78%) than their counterparts who reside in Vancouver Island (76%), Metro Vancouver (73%), Southern BC (72%) and Northern BC (also 72%).

British Columbians are evenly divided on what the actions of the provincial government will bring, with 43% (+2) thinking they will be “effective” in making housing more affordable, and 43% (-4) believing they will be “ineffective”.

More than half of British Columbians aged 18-to-34 (55%) expect the provincial government to succeed in making housing more affordable. Fewer residents aged 35-to-54 (45%) and aged 55 and over (31%) share this point of view.

Methodology: Results are based on an online survey conducted from September 5 to September 7, 2024, among a representative sample of 801 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Grow Weary When Assessing Their Financial Situation

August 14, 2024August 14, 2024By Mario Canseco

More than two-in-five Canadians (42%) have worried “frequently” or “occasionally” about being able to pay their mortgage or rent.

Vancouver, BC [August 14, 2024] – More than half of Canadians are dissatisfied with the current state of their finances, a new Research Co. poll has found.

In the online survey of a representative national sample, 51% of Canadians rate their own personal finances as “poor” or “very poor”, up nine points since a similar Research Co. survey conducted in January 2024.

Only 46% of Canadians (-9) say their own personal finances are “very good” or “good” at the moment.

“More than three-in-five Albertans (61%) are dissatisfied with their current financial situation,” says Mario Canseco, President of Research Co. “Majorities of British Columbians (52%), Ontarians (51%), Quebecers (also 51%) and Atlantic Canadians (also 51%) feel the same way.”

Almost two thirds of Canadians (64%, +3) rate the economic conditions in Canada today as “bad” or “very bad”, while about a third (32%, -3) consider them “very good” or “good.”

Just over a third of Canadians (34%, -3) believe Canada’s financial standing will decline over the next six months. Only 15% (+1) foresee a recovery, while 43% (+2) expect no changes.

Majorities of Canadians have worried “frequently” or “occasionally” in the past couple of months about two issues: the value of their investments (52%, +6) and the safety of their savings (51%, +4).

Compared to January, there are also increases on three other concerns for Canadians: being able to pay mortgage or rent (42%, +8), unemployment affecting their household (also 42%, +8) and their employer running into serious financial trouble (33%, +5).

Canadians are also more worried about inflation, with majorities expecting to pay more for gasoline (77%, +12), a week’s worth of groceries (76%, +2), a new car (68%, +5) real estate (65%, +14) and a new television set (53%, +6) in the next six months.

On the political front, more than a third of Canadians (36%, -2) trust Prime Minister Justin Trudeau to do the right thing to help the economy. The rating is similar for Governor of the Bank of Canada Tiff Macklem (35%, +1) and higher for federal leader of the opposition Pierre Poilievre (41%, -2).

Poilievre’s numbers on the economic confidence question are highest in Alberta (54%), followed by Ontario (45%), British Columbia (37%) and Quebec (31%).

Trudeau does best in Quebec (44%), but his rating is lower in British Columbia (36%), Ontario (35%) and Alberta (22%).

Methodology: Results are based on an online study conducted from August 5 to August 7, 2024, among 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Becoming Less Proud of Economy and Multiculturalism

July 5, 2024June 25, 2025By Mario Canseco

The flag, the Armed Forces and hockey remain at the top the list of sources of pride for the country’s residents.

Vancouver, BC [July 5, 2024] – Over the past year, the perceptions of Canadians on two institutions and features of the country have become significantly more negative, a new Research Co. poll has found.

In the online survey of a representative national sample, 65% of Canadians say multiculturalism makes them proud, down nine points since a similar Research Co. survey conducted in June 2023.

Canadians of European descent are less likely to be proud of multiculturalism (64%) than their counterparts whose origins are Indigenous (73%), East Asian (also 73%) and South Asian (84%).

Only 34% of Canadians (-8) say the Canadian economy makes them proud. Almost half of those who voted for the Liberal Party in 2021 (48%) are proud of the Canadian economy, compared to 32% among New Democratic Party (NDP) voters and 31% among Conservative Party voters in the last federal election.

“In 2019, four-in-five Canadians (80%) said they were proud of the national economy,” says Mario Canseco, President of Research Co. “The proportion has fallen by 46 points since then.”

More than four-in-five Canadians (82%, +2) say the Canadian flag makes them proud, and more than seven-in-ten feel the same way about the Canadian Armed Forces (72%, +2) and hockey (71%, -1).

More than half of Canadians are proud of Indigenous culture (63%, -3), bilingualism (58%, -6) and the state of democracy in Canada (55%, -6).

Bilingualism is more likely to be a source of pride for Canadians aged 18-to-34 (69%) than for their counterparts aged 35-to-54 (53%) and aged 55 and over (51%).

Fewer than half of Canadians are proud of the Canadian justice system (48%, -2) and the health care system (also 48%, -2).

Fewer than half of residents of Atlantic Canada (28%), Saskatchewan and Manitoba (34%) and Quebec (46%) say the health care system makes them proud. The proportions are higher in Alberta (50%), British Columbia (52%) and Ontario (57%).

Fewer than two-in-five Canadians are proud of Parliament (38%, -7) and the monarchy (35%, -8).

Only 28% of Canadians who voted for the Conservatives in 2021 are proud of Parliament, compared to 28% for those who supported the New Democrats and 43% for those who voted for the Liberals.

The monarchy is more likely to be a source of pride for residents of British Columbia (45%). The proportions are lower in Ontario (39%), Saskatchewan and Manitoba (35%), Alberta (29%), Quebec (32%) and Atlantic Canada (25%).

Methodology: Results are based on an online study conducted from June 23 to June 25, 2024, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

Exposing Egg Carton Deception at Loblaw

June 4, 2024June 3, 2024By Mario Canseco

Download the full report and data tables.

We polled 1,000 Loblaw customers from May 7 to May 10 and the results show that due to egg carton designs and marketing claims, Loblaw customers are being misled into believing that eggs from caged chickens are cage-free.

For context, the cage confinement of egg-laying chickens has emerged as a prominent issue for Canadians. Heightened consumer familiarity, catalyzed by comprehensive media scrutiny and undercover exposés documenting severe food safety, quality, and animal welfare problems has prompted an avalanche of corporate cage-free egg commitments.

In 2016, Loblaw announced it would transition exclusively to selling cage-free eggs by 2025. Its rationale was articulated in its Corporate Responsibility Report that year, where the company stated, “Our customers expect that the products we sell are safe, of high quality, responsibly sourced, and produced in a humane way.”

While the company has since abandoned the 2025 timeline, it continues to assure customers that its ultimate goal remains to eventually only sell cage-free eggs. However, it recently disclosed that in 2023, a staggering 83% of the eggs it sold still came from chickens confined in cages. So, we polled Loblaw customers.

Respondents were shown images of various cartons of eggs from caged hens that depict farm scenes and asked whether they think the eggs are cage or cage-free. Overwhelmingly, far more respondents (in every single demographic group) mistakenly thought they come from cage-free hens than correctly identified them as coming from caged hens.

For example, our poll found that nearly half of Loblaw customers (46%) inaccurately believe that egg cartons with the term “Nestlaid” contain cage-free eggs, even though those eggs actually come from caged hens. Similarly, our poll found that 45% of Loblaw customers inaccurately believe that egg cartons with the term “Nature’s Best” contain cage-free eggs, even though those eggs come from caged hens.

Perhaps most strikingly, 82% of Loblaw’s customers would favour the company adding colour-coded shelf tags that identify which eggs are cage-free and which are not. As well, over three quarters of Loblaw customers (76%) favour open barns to cage confinement. That number is nearly identical (73%) when given the choice between open barns and so-called “enriched cages” (a type of cage used by some egg producers in Canada).

Along with the vast confusion over egg carton marketing, the results indicate that Loblaw consumers support open housing for hens and think they’re already buying cage-free eggs but are, in fact, being misled into purchasing eggs from caged hens.

Methodology: Results are based on an online study commissioned by The Accountability Board and conducted by Research Co. from May 7 to May 9, 2024, among 1,000 adult Canadians who have gotten groceries at Loblaws or Loblaws-affiliates in the last three months. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Download the full report and data tables.

What Do British Columbians Think About $10aDay Child Care?

May 27, 2024May 26, 2024By Mario Canseco

Practically four-in-five British Columbians agree that employers benefit from investments in child care cause more parents can go to work.

Introduction

In March 2024, the Coalition of Child Care Advocates of BC worked with Research Co.^[1] to conduct a provincial poll asking British Columbians about their views on $10aDay child care. The poll results add to the extensive input we regularly receive from over 20,000 $10aDay supporters and through outreach to and engagement in communities across the province. We also meet with government officials and carry out research and analysis – all to inform and update our $10aDay policy and funding recommendations.

The new provincial poll explores public views of $10aDay child care 6 years after the program’s launch in BC, and 5 years after our last provincial poll. To support comparisons over time, some polling questions are consistent with previous polls. Others reflect the new context (e.g. post-COVID, new federal funding, system implementation now underway) and the interest in flexible approaches to child care within the evolving $10aDay system.

Summary of Findings

British Columbians continue to strongly support $10aDay child care^[2]. Nearly 80% of British Columbians say it’s important for government to continue with its $10aDay commitments and three quarters (76%) think implementation should be moving more quickly. 75% of British Columbians also agree that flexible child care options are needed as more parents today work outside of Monday to Friday 9-5.

While only 9%^[3] of all the licensed child care spaces in BC are currently $10aDay, 20% of British Columbians report they’ve been personally touched by $10aDay child care, either directly or through someone they know. Notably, 35% of 18–34-year-olds have benefitted themselves or know someone who has.

At the same time, 84% of BC families with young children report that long waiting lists for child care are still a problem. This is not surprising as there are only enough licensed child care spaces for 23%^[4] of young children in BC. 43% of families with young children reported that they had to wait more than 6 months for child care.

Overall, 70% of British Columbians with young children say that government has made child care more affordable for their family, and 88% confirm that they would like to have access to $10aDay child care.

Highlights

The poll asked British Columbians to consider 17 $10aDay policy recommendations. While the results show that support drops slightly for older age groups, and men relative to women, overall, the recommendations were broadly supported (see charts below).

Specifically,

84% of British Columbians agree it’s important for Early Childhood Educators to earn fair wages for their important work.
81% agree that all elementary schools should provide before and after school care for the children in that school.
75% agree that Indigenous children should have access to culturally safe child care programs.
72% agree that child care should be publicly available like elementary schools.
71% agree that BC cannot create and staff more child care programs without ensuring fair compensation for Early Childhood Educators.
67% agree that, with substantial public funds being invested, government should ensure child care programs are non-profit.

Furthermore,

90% of young people (aged 18-34) think it’s important to keep building the $10aDay child care system, and 58% say this issue will be vote-determining for them in the upcoming BC election.

Among older British Columbians,
90% think it’s important for Early Childhood Educators to earn fair wages.
78% think BC’s child care system should help parents who work non-traditional schedules.
76% agree that all new child care facilities in BC should be built to be climate resilient.

$10aDay child care is a vote-determining issue for nearly half the population (45%), which is far more than the percent of the population who presently needs child care for young children.

On affordability,

85% of British Columbians – and 88% of those over 55 – agree that having children now costs a lot more than it did 40 years ago.
82% agree child care is important to support working parents.
80% agree that single parents have a better opportunity to work when there’s access to quality flexible $10aDay child care.
78% confirm that when child care is affordable and available, more mothers can work and pay taxes.

On the economic impacts of child care,

78% of British Columbians agree that employers benefit from investments in child care because more parents can go to work.
78% agree that investing in child care is beneficial to the economy.
67%of parents with recent child care experience said a parent had to remain away from work for a longer period following the end of parental leave because child care was unavailable..

These poll results confirm what we hear from families, educators, and communities across BC. Public support for $10aDay Child Care remains very strong and consistent.

When asked what they knew about $10aDay child care, one respondent summarized the general sentiment expressed throughout this provincial poll, saying “it’s been in the works for some time, and we need to get it done”.

The Coalition of Child Care Advocates of BC gratefully acknowledges the support of Employment and Social Development Canada.

[1] Methodology: Results are based on an online study conducted from March 21 to March 23, 2024, among 803 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender, and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

In this survey, we asked questions related to child care (sometimes referred to as childcare, daycare or preschool). For the purpose of this survey, child care is defined as the caring and supervision of a child 0-12 years old that is performed by a person other than the child’s legal guardians for part of or all of a day. The care may take place in a licensed/regulated setting or in an unregulated and informal setting.

Consult the data tables here and here.

[2] See summary of 2019 survey here.

[3] Data as of March 2024, as reported by the BC Government’s child care data dashboard, accessed May 23, 2024 (calculation:13,571 $10aDay spaces / 148,383 total spaces participating in government programs). On March 28, 2024 the BC Government announced the total number of $10aDay spaces would be increasing to 15,300 in April, 2024.

[4] Calculation: 148,383 total spaces (as cited above) divided by the government-projected 2024 population of children 0-12 (accessed May 23, 2024).

Download the press release here.

Canadians Taking Different Routes to Deal with Inflation

May 15, 2024May 14, 2024By Mario Canseco

More than half are shopping around for bargains, instead of acquiring all groceries and toiletries in the same store.

Vancouver, BC [May 15, 2024] – Most Canadians say they are paying more for specific items now than in November 2023, and dissatisfaction with the current state of affairs is directed primarily at governments and retailers, a new Research Co. poll has found.

In the online survey of a representative national sample, more than two thirds of Canadians say the price they pay for five items has increased in the past six months: vegetables (79%), fruits (77%), beef (73%), chicken (also 73%) and bread (68%).

More than half of Canadians also report more expensive cereal (65%), prepared frozen meals (65%), laundry detergent (60%), shampoo (58%) and soap (56%).

One third of Canadians (33%) think the actions of governments are primarily to blame for items becoming more expensive, while just under one-in-four (23%) think the actions of supermarket retailers and grocery stores are chiefly responsible.

Fewer Canadians point the finger at the actions of product manufacturers and suppliers (18%), global political conflicts affecting supplies (15%), labour and supply setbacks (7%), climate change (6%) or the actions of farmers and growers (2%) for the rising costs of the items they buy.

“More than half of Albertans (54%) blame the actions of governments for the rising cost of groceries and toiletries,” says Mario Canseco, President of Research Co. “Only 26% of Quebecers feel the same way.”

There are some striking political differences on this question. Canadians who voted for the New Democratic Party (NDP) in the last federal election are more likely to believe that the actions of supermarket retailers and grocery stores are to blame for rising costs (36%) than those who voted for the Liberal Party (26%) or the Conservative Party (18%).

Conversely, half of Conservative voters in 2021 (50%) think the actions of governments are responsible for the current scenario. Only 25% of Liberal voters and 15% of NDP voters concur.

More than three-in-four Canadians think the federal government (80%) and their provincial governments (76%) can do a lot to help lower the price of groceries.

More than half of Canadians have taken two actions to deal with higher prices in the past six months: buying items at different stores (instead of at a single one) (57%) and switching packaged food brands to lower priced alternatives (52%).

Fewer Canadians are using apps to collect points at a retailer (42%), using online coupons (35%) or using printed coupons (28%) Only 17% have boycotted or stopped going to a specific retailer.

Reliance on apps to collect points at a retailer is highest in Atlantic Canada (50%), followed by Saskatchewan and Manitoba (48%), Ontario (46%), Alberta (42%), British Columbia (40%) and Quebec (33%).

About a third of Canadians (32%) say their diet has not been healthy over the past two months—a proportion that rises to 37% among women, 37% among Canadians aged 18-to-34 and 36% among those in the lowest income bracket.

Methodology: Results are based on an online survey conducted from May 6 to May 8, 2024, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

Wobbly Commitment to Net-Zero Goal in British Columbia

April 8, 2024April 8, 2024By Mario Canseco

Three-in-five residents are in favour of the initiative, but support wanes if average energy costs increase.

Vancouver, BC [April 8, 2024] – Most British Columbians believe the federal government should continue to pursue the Net-Zero goal but grow skeptical of the idea if they end up paying more for energy, a new Research Co. poll has found.

The concept of Net-Zero calls for countries to either eliminate greenhouse gas emissions or offset them, for example, through actions such as tree planting or employing technologies that can capture carbon before it is released into the air. Canada, as well as all other members of the G7, have committed to the Net-Zero goal by 2050.

In the online survey of a representative provincial sample, seven-in-ten British Columbians (70%) agree with Canada’s Net-Zero commitment, while 19% disagree and 11% are undecided.

More than half of British Columbians think governments (54%) and companies and corporations (51%) “definitely” or “probably” have a role to play in order to achieve Canada’s commitment to the Net-Zero goal by 2050. Just over a third (35%) feel the same way about individuals and consumers.

More than two thirds of British Columbians (67%) think Canada should remain committed to the Net-Zero goal by 2050 if average energy costs rise by 10%.

Just under half of British Columbians (49%) would remain committed to Net-Zero if average energy costs increase by 20%. If average energy costs were to rise by 30%, only 40% of British Columbians would remain committed to Net-Zero.

More than four-in-five British Columbians are “very concerned” or “moderately concerned” about two issues: forest fires affecting the province (84%) and energy costs for households becoming too expensive (83%).

Majorities of residents are also worried about five other issues: the effects of climate change in the world (77%), the effects of climate change in Canada (76%), forest fires affecting the community where they live (69%), energy costs for businesses becoming too expensive (68%) and energy shortages leading to measures such as rationing and rolling blackouts (64%).

More than half of British Columbians (58%, +3 since a similar Research Co. poll conducted in January 2023) support the provincial government allowing for further development of the liquefied natural gas (LNG) industry. Fewer of the province’s residents agree with directives to allow nuclear power (small modular reactors) for electricity generation (50%, +7) and ban the use of natural gas (on stoves and/or heaters) in new buildings (44%, +5).

“Support for LNG development in British Columbia is highest in the Fraser Valley (65%),” says Mario Canseco, President of Research Co. “The proportions are lower in Southern BC (63%), Northern BC (60%), Metro Vancouver (58%) and Vancouver Island (44%).”

When asked about their perceptions on eight sources of energy, majorities of British Columbians express positive views on hydropower (80%), wind (79%), geothermal (65%) and natural gas (also 65%). The rating is lower for oil (44%), biomass (43%), nuclear (42%) and coal (24%).

Methodology: Results are based on an online study conducted on March 19 to March 21, 2024, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Seven-in-Ten Canadians See Homelessness as a Growing Problem

March 18, 2024March 11, 2024By Mario Canseco

Sizeable majorities of the country’s residents support solutions that address mental health and housing.

Vancouver, BC [March 18, 2024] – A large proportion of Canadians regard homelessness as a national concern, a new Research Co. poll has found.

In the online survey of a representative national sample, two thirds of Canadians (66%) describe the current situation related to homelessness in the country as a “major problem”.

More than three-in-five Canadians think homelessness is a “major problem” in their province (61%), while fewer feel the same way about the issue in their municipality (42%) and their neighbourhood (26%).

Just over seven-in-ten Canadians (71%) say homelessness has increased in the country over the past three years. Majorities also feel homelessness has grown in their province (67%) and in their municipality (51%), while fewer perceive an escalation in their neighbourhood (37%).

“More than two thirds of Ontarians (73%), Atlantic Canadians (71%), British Columbians (70%) and Albertans (69%) think homelessness has become a bigger issue in their province over the past three years,” says Mario Canseco, President of Research Co. “The proportions are lower in Saskatchewan and Manitoba (61%) and Quebec (57%).”

About four-in-five Canadians support two ideas to reduce homelessness in their province: increasing mental health support for residents who require assistance (81%) and increasing temporary housing options for people experiencing homelessness (79%).

Majorities of Canadians also endorse three proposals that focus on construction: offering incentives to developers if they focus on building affordable housing units (75%), devoting tax money to build units to house homeless residents (70%) and changing zoning laws to allow property owners to build more units on standard lots (65%).

Canadians are divided on whether municipal governments should immediately dismantle any encampment or “tent city” located within their municipality, with 46% supporting this course of action and 42% opposing it.

Only 31% of Canadians think the federal government has done a “very good” or “good” job to come up with solutions to deal with homelessness, while more than half (56%) deem its performance as “bad” or “very bad”.

Municipal governments fare better overall, with 39% of Canadians saying their performance on this file has been “very good” or “good”.

The nationwide rating for the way provincial governments are addressing homelessness is 35%. Among the four most populous provinces, Quebec posts the best numbers (39%), followed by Alberta (34%), British Columbia (33%) and Ontario (29%).

Respondents to this survey were asked about specific factors that might be to blame for the current situation regarding homelessness in Canada.

At least two-in-five Canadians think three factors are to blame “a great deal” for homelessness: lack of affordable housing (50%), addiction and mental health issues (46%) and poverty and inequality (40%).

Fewer residents place “a great deal” of the blame for the apparent rise of homelessness on a bad economy and unemployment (33%), personal actions and decisions (26%) and family and emotional trauma (24%).

Just over three-in-five Canadians (61%) believe that, with the proper funding and policies, homelessness can “definitely” or “probably” be eradicated in Canada. More than a third (35%) think that homelessness will “definitely” or “probably” always be a problem in Canada, even with the proper funding and policies.

While only 50% of Canadians aged 55 and over are more convinced that an end to homelessness can be attained, the proportions are higher among their counterparts 35-to-54 (64%) and aged 18-to-34 (68%).

Methodology: Results are based on an online study conducted from February 25 to February 27, 2024, among 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Making Ends Meet a Feat for Almost Half of British Columbians

March 13, 2024March 11, 2024By Mario Canseco

Majorities of residents, although at a lower rate than in late 2022, are paying more for groceries, transportation and housing.

Vancouver, BC [March 13, 2024] – While the proportion of British Columbians who report higher prices for certain items has dropped since late 2022, almost half of the province’s residents continue to say it is hard to “make ends meet”, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 48% of British Columbians say it is currently “very difficult” or “moderately difficult” to pay for necessities, unchanged since a similar Research Co. poll conducted in December 2022.

“More than three-in-five residents of Southern BC (63%) say it is hard to make ends meet right now,” says Mario Canseco, President of Research Co. “The proportions are lower in Metro Vancouver (47%), the Fraser Valley (47%), Vancouver Island (46%) and Northern BC (43%).”

Almost two thirds of British Columbians (65%, -6) say it is hard at this point to save money for retirement or for a “rainy day”.

British Columbians aged 18-to-34 (73%) and aged 35-to-54 (74%) are more likely to find it difficult to save money than their counterparts aged 55 and over (51%).

Almost three-in-five British Columbians (59%, -7) say it is hard right now to have money for leisure, such as dining out and entertainment—a proportion that reaches 74% among those in the lowest household income bracket.

The proportion of British Columbians who think their household’s financial situation is worse now than before the COVID-19 pandemic fell from 45% in December 2022 to 40% this month.

A third of British Columbians (33%, =) say their financial situation is about the same as it was before the pandemic, while 23% (+2) believe it is better now than before COVID-19.

Sizeable majorities of British Columbians believe their household expenses on three categories are higher now than before the pandemic: groceries (78%, -5), transportation (67%, -6) and housing (57%, +8). Practically half of the province’s residents (49%, -1) think electronic entertainment is now more expensive than in 2019.

Fewer British Columbians believe prices are higher now than before COVID-18 for books (27%, +6), newspapers and magazines (25%, +9) and board games (18%, +5).

Methodology: Results are based on an online study conducted on March 4 to March 6, 2024, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Like Pharmacare Deal, Have High Hopes on Scope

March 6, 2024March 5, 2024By Mario Canseco

Only one-in-four Canadians believe the Conservatives should cancel the national program if they form the next government.

Vancouver, BC [March 6, 2024] – Two thirds of Canadians appear satisfied with a recent announcement related to pharmacare, but perceptions differ on the ultimate reach of the national program, a new Research Co. poll has found.

In the final weekend of February, New Democratic Party (NDP) leader Jagmeet Singh announced that a deal had been reached with the governing Liberal Party to establish a national pharmacare program.

In the online survey of a representative national sample, 67% of Canadians welcome the establishment of a national pharmacare program, while 20% disagree and 13% are undecided.

“More than two thirds of British Columbians (72%), Atlantic Canadians (69%) and Ontarians (also 69%) are happy with the recent pharmacare announcement,” says Mario Canseco, President of Research Co. “Majorities of Canadians who reside in Saskatchewan and Manitoba (66%), Alberta (65%) and Quebec (62%) share the same view.”

Fewer than three-in-ten Canadians (27%) believe their province should opt-out of the national pharmacare program.

In Quebec and Alberta, two provinces in which the sitting premiers have signaled their intention to opt-out of the national pharmacare program, about half of respondents (48% and 54% respectively) disagree with this course of action.

Fewer than half of Canadians (46%) say they trust the current Liberal government to roll out the national pharmacare program, while 42% do not and 12% are not sure.

Confidence in the current federal administration to manage this program reaches 49% among Canadians aged 18-to-34, but drops to 45% among those aged 35 to 54 and those aged 55 and over.

Only 25% of Canadians believe that the Conservative Party should cancel the national pharmacare program if they form the government after the next federal election.

More than two thirds of Canadians who voted for the Liberals (68%) or the NDP (67%) in the 2021 federal election disagree with the eventual abandonment of the national pharmacare program, along with 44% of those who cast ballots for the Conservatives.

Sizeable majorities of Canadians believe insulin for Type 1 and Type 2 diabetes (85%) and contraceptives and birth control (71%) should “definitely” or “probably” be included in the national pharmacare program.

More than three-in-five Canadians think six other types of medication should also be covered by the national pharmacare program: blood pressure medication (84%), antibiotics (82%), cholesterol lowering medication (77%), antidepressants (73%), anticoagulants (68%) and pain relievers (65%).

Fewer than half of Canadians would add nutritional supplements (47%) and vitamins (also 47%) to the list of substances that should be included in the national pharmacare program.

Find our data tables here and download the press release here.

Positive Perceptions of National Economy Decline in Canada

January 12, 2024January 12, 2024By Mario Canseco

More Canadians trust Pierre Poilievre to do the right thing to help the economy (42%) than Justin Trudeau (38%).

Vancouver, BC [January 12, 2024] – Just over a third of Canadians think the country’s finances are doing well at the start of 2024, a new Research Co. poll has found.

In the online survey of a representative national sample, 35% of Canadians rate the economic conditions in Canada as “very good” or “good”, down six points since a similar Research Co. poll conducted in June 2023.

Just over three-in-five Canadians (61%, +5) think the national economy is in “bad” or “very bad” shape.

“More than seven-in-ten Albertans (72%) are dissatisfied with the state of the Canadian economy,” says Mario Canseco, President of Research Co. “Majorities feel the same way in Saskatchewan and Manitoba (66%), British Columbia (63%), Atlantic Canada (62%), Ontario (59%) and Quebec (55%).”

More than a third Canadians (37%, +5) expect the nation’s finances to decline over the next six months. Only 14% (+2) predict a recovery, while 41% (-4) foresee no changes.

More than two-in-five Canadians (43%, +7) trust federal Leader of the Opposition Pierre Poilievre to do the right thing to help the economy, while 38% (-5) feel the same way about Prime Minister Justin Trudeau. The rating is lower for Governor of the Bank of Canada Tiff Macklem (34%, +1).

Trudeau’s best numbers as an economic manager are observed in Quebec (48%), Ontario (38%) and Atlantic Canada (34%). Poilievre fares best in Alberta (56%) and British Columbia (47%) and Ontario (44%).

A majority of Canadians (54%, +2) rate their own personal finances today as “very good” or “good”, while 42% (-4) consider them as “poor” or “very poor.”

Concerns about inflation are slightly lower now than they were in 2023, with more than three-in-five Canadians expecting to pay more for a week’s worth of groceries (74%, -5), gasoline (65%, -8) and a new car (63%, -3) in the next six months. Fewer Canadians predict higher prices for real estate (51%, -4) or a new television set (47%, -4).

Fewer than half of Canadians say they have worried “frequently” or “occasionally” in the past couple of months about the safety of their savings (47%, =), the value of their investments (46%, -2), being able to pay their mortgage or rent (34%, =), themselves or someone in their household becoming unemployed (34%, =) or their employer encountering serious financial trouble (28%, +1).

Methodology: Results are based on an online survey conducted from January 6 to January 8, 2024, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

Canadians Cautiously Optimistic About Economic Conditions

July 5, 2023January 11, 2024By Mario Canseco

More than seven-in-ten Canadians expect to pay more for groceries and gasoline in the next six months.

Vancouver, BC [July 5, 2023] – While most Canadians consider the country’s economic conditions as “bad” or “very bad”, the proportion is lower than it was at the start of the year, a new Research Co. poll has found.

In the online survey of a representative national sample, 56% of Canadians hold negative views when asked about the country’s financial standing, down six points since a similar Research Co. poll conducted in January 2023.

Two-in-five Canadians (41%, +6) consider the country’s current economic conditions as “very good” or “good”.

Only 30% of Albertans (+3) have a positive opinion of Canada’s economy. The proportion is higher in Ontario (41%, +4), British Columbia (42%, +7), Atlantic Canada (also 42%, +13), Saskatchewan and Manitoba (43%, +15) and Quebec (45%, +4).

About a third of Canadians (32%, -12) foresee a decline in the nation’s finances over the next six months. Only 16% (+3) expect an improvement, while 45 (+7) predict no changes.

The survey shows little movement on the question related to personal finances. More than half of Canadians (52%, +1) consider their situation as “very good” or “good”, while 46% (-1) regard it as “poor” or “very poor.”

There is a drop in the proportion of Canadians who have worried “frequently” or “occasionally’ in the last two months about the value of their investments (48%, -4) and the safety of their savings (47%, -5).

Fewer Canadians have been concerned recently about unemployment impacting their household (34%, -3), being able to cover their mortgage or rent payments (also 34%, =) or their employer running into serious financial trouble (27%, -2).

This month, 43% of Canadians (+1) have confidence in Prime Minister Justin Trudeau to do the right thing to help the economy. The numbers are lower for federal Leader of the Opposition Pierre Poilievre (36%, +3) and Governor of the Bank of Canada Tiff Macklem (33%, -1).

“Justin Trudeau gets a higher favourability rating as an economic manager in Ontario (48%), Atlantic Canada (also 48%), Quebec (43%) and British Columbia (also 43%),” says Mario Canseco, President of Research Co. “Pierre Poilievre fares best in Alberta (50%) and Saskatchewan and Manitoba (46%).”

Methodology: Results are based on an online study conducted on June 26 to June 28, 2023, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Canadians Grow Pessimistic on Economy and Personal Finances

January 20, 2023January 11, 2024By Mario Canseco

More than four-in-five Canadians expect to pay more for a week’s worth of groceries.

Vancouver, BC [January 20, 2023] – The perceptions of Canadians on the financial status of both the country and their household have worsened over the past six months, a new Research Co. poll has found.

In the online survey of a representative national sample, 62% of Canadians say the economic conditions in Canada right now are “bad” or “very bad”, up five points since a similar Research Co. poll conducted in July 2022.

Just over a third of Canadians (35%, -5) deem the country’s economic standing as “very good” or “good”.

Fewer than a third of residents of Alberta (27%, -5), Saskatchewan and Manitoba (28%, -2) and Atlantic Canada (29%, -7) hold positive views on the Canadian economy at this point. The rating is higher in Ontario (37%, +3), British Columbia (35%, -2) and Quebec (41%, -14).

More than two-in-five Canadians (44%, +4) expect the national economy to decline over the next six months, while 38% (-2) foresee no changes and only 13% (=) predict an improvement.

“Most Canadians aged 55 and over (51%) think an economic recovery in the next six months is unattainable,” says Mario Canseco, President of Research Co. “The proportions are lower among their counterparts aged 35-to-54 (43%) and aged 18-to-34 (38%).”

Just over half of Canadians (51%, -6) rate their own personal finances today as “very good” or “good”, while 47% (+6) define them as “poor” or “very poor.”

Majorities of Canadians think certain items will be more expensive over the next six months, including a week’s worth of groceries (85%, +4), gasoline (67%, +6), a new car (65%, -3) and a new television set (54%, -3). In addition, 43% (-1) think the price of real estate will be higher.

There is little change in the level of confidence on the Prime Minister. This month, 42% of Canadians (+1) trust Justin Trudeau to do the right thing to help the economy. The ratings are lower for Governor of the Bank of Canada Tiff Macklem (34%, -3) and federal Leader of the Opposition Pierre Poilievre (33%).

Just over half of Canadians acknowledge having worried “frequently” or “occasionally” about two financial matters in the past couple of months: the value of their investments (52%, +2) and the safety of their savings (also 52%, +2).

Fewer Canadians have been concerned “frequently” or “occasionally” about unemployment affecting their household (37%, +3), being able to pay their mortgage or rent (34%, =) or their employer running into serious financial trouble (29%, +5).

Methodology: Results are based on an online study conducted on January 13 to January 15, 2023, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Two-in-Five Canadians Expect National Economy to Decline

August 2, 2022January 11, 2024By Mario Canseco

Positive perceptions of Justin Trudeau as an economic manager have fallen to 41% across the country.

Vancouver, BC [August 28, 2022] – A majority of Canadians perceive the nation’s finances in a negative light, and there is a significant increase in the proportion of the country’s residents who foresee a worsening situation, a new Research Co. poll has found.

In the online survey of a representative national sample, 57% of Canadians consider the economic conditions in Canada right now as “bad” or “very bad”, up three points since a similar Research Co. poll conducted in January 2022.

Only two-in-five Canadians (40%, -1) describe the country’s economic conditions as “very good” or “good” today.

Positive views on the national economy reach 55% in Quebec (+7). The rating is significantly lower across all other regions of Canada, including British Columbia (37%, -3), Atlantic Canada (36%, -7) Ontario (34%, -9), Alberta (32%, -1) and Saskatchewan and Manitoba (30%, +4).

Just 13% of Canadians (-7) believe the Canadian economy will improve over the next six months, while 40% (+10) predict a decline and 40% (-1) foresee conditions staying as they are.

While 57% of Canadians (-1) define their own personal finances today as “very good” or “good”, just over two-in-five (41%, +3) describe them as “bad” or “very bad.”

Only 41% of Canadians (-6) express confidence in Prime Minister Justin Trudeau to do the right thing to help the economy, while a majority (52%, +4) distrust him.

“Two thirds of Albertans (68%) have misgivings about Trudeau as an economic manager,” says Mario Canseco, President of Research Co. “The negative rating is lower in British Columbia (55%), Saskatchewan and Manitoba (53%), Atlantic Canada (51%), Ontario (48%) and Quebec (46%).”

More than a third of Canadians (37%, =) trust Governor of the Bank of Canada Tiff Macklem to make the right decisions to help the nation’s finances. The rating is lower (26%) for federal Leader of the Opposition Candice Bergen.

There are some significant changes in the perceptions of Canadians on inflation. More than four-in-five (81%, -2) continue to expect higher prices for a week’s worth of groceries over the next six months, and majorities also foresee paying more for a new car (68%, -3) and a new television set (57%, -5).

The needle moved on two items, with 61% of Canadians (-21) expecting to pay more for gasoline in the next six months and only 44% (-28) thinking real estate will be more expensive.

Half of Canadians have worried “frequently” or “occasionally” about the safety of their savings (50%, +6) and the value of their investments (50%, +9) over the past couple of months.

Fewer Canadians are preoccupied about unemployment affecting their household (34%, +3), being able to pay their mortgage or rent (34%, +3) or their employer running into serious financial trouble (24%, -2).

Methodology: Results are based on an online study conducted from July 11 to July 13, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

More Than Half of Canadians Rate Economic Conditions as Bad

January 28, 2022January 11, 2024By Mario Canseco

Canadians are split when asked if they have confidence in Justin Trudeau to do the right thing to help the economy.

Vancouver, BC [January 28, 2022] – Many Canadians appear dissatisfied with the current state of the nation’s finances, a new Research Co. poll has found.

In the online survey of a representative national sample, 54% of Canadians rate the economic conditions in Canada today as “bad” or “very bad”, while 41% consider them “very good” or “good.”

Economic confidence is particularly low in Saskatchewan and Manitoba (26%) and Alberta (33%). At least two-in-five residents of British Columbia (40%), Ontario (43%), Atlantic Canada (also 43%) and Quebec (48%) think the economic conditions in Canada today are “very good” or “good.”

Only one-in-five Canadians (20%) expect the Canadian economy to improve over the next six months, while 30% foresee a decline and 41% believe it will remain the same.

Almost three-in-five Canadians (58%) say their own personal finances today are “very good” or “good”, while almost two-in-five (38%) state that they are “bad” or “very bad.”

Compared to a survey conducted by Research Co. in April 2020, Canadians are not as concerned about possible financial setbacks.

More than two-in-five Canadians acknowledge worrying “frequently” or “occasionally” about two issues in the past couple of months: the safety of their savings (44%, -8) and the value of their investments (41%, -9).

Fewer Canadians are concerned about unemployment affecting their household (31%, -15), being able to pay their mortgage or rent (31%, -10) or their employer running into serious financial trouble (26%, -11).

More than four-in-five Canadians expect the price of a week’s worth of groceries (83%) and gasoline (82%) to go up in the next six months. At least three-in-five Canadians also foresee rising costs for real estate (72%), a new car (71%) and a new television set (62%).

While 47% of Canadians trust Prime Minister Justin Trudeau to do the right thing to help the economy, 48% express no confidence in his leadership.

More than a third of Canadians (37%) trust Governor of the Bank of Canada Tiff Macklem to make the right decisions, while only 29% feel the same way about Federal Leader of the Opposition Erin O’Toole.

“Canadians are not particularly thrilled with the current economic conditions and are not expecting a quick fix to address inflation,” says Mario Canseco, President of Research Co. “However, they are less likely to express grave concerns about meeting existing financial commitments or losing their job than in the early stages of the pandemic.”

Methodology: Results are based on an online study conducted from January 21 to January 23, 2022, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca