Pride in Armed Forces and Indigenous Culture Grows in Canada

Fewer than half of Canadians say Parliament, the Canadian economy and the monarchy make them proud.

Vancouver, BC [June 30, 2023] – The feelings of pride expressed by Canadians on Indigenous culture, multiculturalism, the Armed Forces and bilingualism have increased over the past year, a new Research Co. poll has found.

The online survey of a representative national sample asks Canadians to say if 12 institutions and features elicit feelings of pride among them.

At least seven-in-ten Canadians say that the Canadian flag (80%, +2 since a similar Research Co. poll conducted in 2022), multiculturalism (74%, +5), hockey (72%, +4) and the Canadian Armed Forces (70%, +5) make them proud.

More than three-in-five Canadians say Indigenous culture (66%, +8), bilingualism (64%, +5) and the state of democracy in Canada (61%, +4) elicit feelings of pride.

The rating is lower for five other institutions and features: the health care system (52%, -6), the Canadian justice system (50%, +1), Parliament (45%, =), the Canadian economy (42%, -7) and the monarchy (34%, -3).

The survey outlines some significant gender differences. Canadian men are more likely to say that hockey (76%), the health care system (57%) and the Canadian economy (47%) make them proud. The results are lower among women (68% for hockey, 47% for the health care system and 36% for the Canadian economy).

Conversely, Canadian women are more likely to be proud about Indigenous culture (70%) and bilingualism (68%) than men (63% and 59% respectively).

“Following a year that featured a coronation, perceptions of the monarchy as a source of pride for Canadians are still the lowest of all 12 items included in the survey,” says Mario Canseco, President of Research Co. “About a third of Canadians of all genders and age groups say the monarchy makes them proud.”

The rating for Canada’s heath care system dropped again to 52%, from a high of 77% in 2019. Fewer than half of Atlantic Canadians (46%) and Quebecers (43%) say the health care system makes them proud.

Perceptions about the state of democracy in Canada as a source of pride are significantly higher among Canadians who voted for the Liberal Party in the 2021 federal election (82%) than among those who cast ballots for the New Democratic Party (NDP) (60%) or the Conservative Party (48%).

Methodology: Results are based on an online study conducted from June 23 to June 25, 2023, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.



Photo Credit: Suwannee.payne