How Ontario Voted: A Provincial “Exit Poll”.

The governing party connected equally well on leadership and policies. The two opposition parties were unable to break through on desire for change.

The foibles of Canada’s first-past-the-post system can explain why supporters of the Progressive Conservative Party in Ontario are going through mixed feelings after last week’s provincial election. Premier Doug Ford will form a majority government once again, with his party going from 41% of the vote and 83 seats in 2022, to 43% of the vote and 80 seats in 2025.

The early election, designed to give Ford a mandate than would last longer than the second term of United States President Donald Trump, once again showed how widely vote efficiency can vary. The Ontario New Democratic Paty (NDP) will form the Official Opposition, with 27 seats secured with 19% of the province-wide vote. The Ontario Liberal Party received 30% of all cast ballots but won just 14 seats.

In our “Exit Poll”, more than three-in-five Ontarians (63%) claim to have voted strategically, defined as voting for the candidate in their riding who had the best chance of defeating a party they dislike, even if the candidate they voted for was not their first preference. The numbers do not sway much among supporters of specific political parties: 68% for Liberals, 63% for New Democrats and 61% for Progressive Conservatives. We are almost as likely to find a PC supporter who voted against the Liberals or New Democrats, than to find a hard-core Liberal who went for the NDP in order to ensure that a seat did not turn blue.

The main motivators for Progressive Conservative supporters were the party’s leader (33%) and the party’s ideas and policies (also 33%). The score for the leaders of the Liberals and New Democrats is slightly lower (31% and 26% respectively).

Desire for change—which usually jumps when the opposition connects well—sits at a low 14% for both opposition parties. The party’s candidate in the riding rises to 17% for the New Democrats, well ahead of the Liberals (11%) and Progressive Conservatives (9%).

Ontarians are still divided on whether the Liberals and New Democrats should merge into a single political party, with 44% agreeing with the concept and 42% disagreeing with it. Majorities of Ontarians who cast a ballot for Liberal candidates (62%) and New Democratic candidates (52%) like the idea, but only 32% of those who voted for the Progressive Conservatives concur.

In our 2022 Exit Poll, only 39% of Ontarians welcomed a possible Liberal-NDP merger. As another election cycle goes by without a solid alternative to the Progressive Conservatives, appetite for a deal featuring centre-left parties has grown.

In addition, more Ontarians are getting behind electoral reform. More than three-in-five voters (62%) think Ontario should implement a system of proportional representation for provincial elections, up four points since 2022. What is striking about the findings this year is that voters aged 35-to-54 are more likely to desire a different system (67%) than their counterparts aged 18-to-34 (61%) and aged 55 and over (58%). In any case, we have majorities across all age groups who openly wonder whether a party should have so much control of the legislature with fewer than 50 per cent of all cast ballots.

Ford’s latest transformation into “Captain Canada” has not gone unnoticed. Almost half of provincial voters in Ontario (47%) say they would like to see him become leader of the Conservative Party of Canada at some point. The gender gap on this question is negligible (Men 49%, Women 45%) and the idea is particularly appealing to Ontario voters aged 18-to-34 (51%), as well as residents of two seat-rich regions: the 905 (50%) and the 416 (49%) area codes.

We asked these same voters if they would like to see Conservative Party of Canada leader Pierre Poilievre become Prime Minister later this year. The province-wide proportion is lower (43%), but while almost half of men are ready to see Poilievre heading the federal government (49%), only 39% of women concur.

In a troubling finding for Conservative supporters, just 36% of Ontario’s oldest adults—traditionally the most reliable voters—would like to see Poilievre supplant Justin Trudeau. This is a far cry from the state of affairs at the start of the year, when 51% of decided voters in Ontario were with the Conservatives before Trudeau announced his intention to step down. Poilievre remains popular in the 905 (47%) and the 416 (45%) regions, but his numbers are not as good as what Ford commands as a “future” federal Conservative leader.

All polls are snapshots, and this one is unique for several reasons. Poilievre is not being compared to any Liberal rival. The survey focuses only on Ontarians who cast a ballot in the latest provincial election, and we can expect turnout to be higher federally than what has been observed in the two previous Ontario provincial ballots. Still, it is clear that Ford’s decision to call an election because of what transpired in the United States has paid off. His popularity has grown, and some Ontarians are starting to wonder if he is ready for a larger job than the one he has just been re-elected to.

Find our data tables here. 

Methodology: Results are based on an online study conducted from February 27 to March 1, 2025, among 501 Ontario adults who voted in the 2025 provincial election. The margin of error — which measures sample variability — is +/- 4.4 percentage points, nineteen times out of twenty.

For more information on this poll, please contact:
Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Progressive Conservatives Headed for Fresh Term in Ontario

Vancouver, BC [February 26, 2025] – Public support for the governing Progressive Conservatives has not dwindled in the final stages of Ontario’s provincial election campaign, a new Research Co. poll has found.

In the online survey of a representative sample of Ontarians, 46% of decided voters (+1 since a similar Research Co. poll conducted in mid-February) say they will support the Ontario Progressive Conservative Party tomorrow or have already done so.

The Ontario Liberal Party is in second place with 30% (-1), followed by the Ontario New Democratic Party (NDP) with 17% (+2) and the Ontario Green Party with 5% (+1). An additional 2% of decided voters (-2) would support other parties or independent candidates.

“More than half of decided voters aged 55 and over in Ontario (55%) are backing the Progressive Conservatives,” says Mario Canseco, President of Research Co. “Support for the governing party is lower among decided voters aged 35-to-54 (49%) and aged 18-to-34 (37%).”

The approval rating for Premier and Ontario Progressive Conservative Party leader Doug Ford is unchanged at 56%. Just under half of Ontarians (47%, +4) are satisfied with the way Official Opposition and Ontario NDP leader Marit Stiles has managed her duties. The numbers are lower for Ontario Liberal Party leader Bonnie Crombie (43%, -5) and Ontario Green Party leader Mike Schreiner (40%, =).

The four main party leaders reach the final day of campaigning with negative momentum scores: -4 for Crombie, -3 for Ford and -1 for both Stiles and Schreiner.

Ford maintains a large lead on the “Best Premier” question, with 44% (-2). Crombie is second with 26% (+4), followed by Stiles (14%, +3) and Schreiner (5%, =).

Three-in-ten Ontarians (30%, +2) identify the economy and jobs as the most important issue facing the province, followed by housing, poverty and homelessness (28%, =), health care (18%, -1), government accountability (5%, =) and crime and public safety (4%, -1).

Methodology: Results are based on an online survey conducted on February 25 and February 26, 2025, among 701 Ontario adults, including 666 decided voters in the 2025 provincial election. The margin of error—which measures sample variability—is +/- 3.7 percentage points for the entire sample and +/- 3.9 percentage points for the sample of decided voters, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:
Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Progressive Conservatives Way Ahead of Rivals in Ontario

Almost half of Ontarians think Doug Ford would be the “Best Premier” for Canada’s most populous province.

Vancouver, BC [February 14, 2025] – The governing Progressive Conservative Party holds a sizeable advantage over all other contenders in Ontario’s provincial election campaign, a new Research Co. poll has found.

In the online survey of a representative sample of Ontarians, 45% of decided voters say they will cast a ballot for the Ontario PC candidate in their constituency in this month’s provincial ballot.

The Ontario Liberal Party is second with 31%, followed by the Ontario New Democratic Party (NDP) with 15% and the Ontario Green Party with 4%. An additional 4% of decided voters would support other parties or independent candidates.

The Progressive Conservatives are ahead across all areas of the province, with particularly high showings in the 905 Region (52%), Northern Ontario (51%) and the 416 Region (46%).

“At this point in the 2022 provincial campaign, the governing Progressive Conservatives were garnering the support of 34% of decided voters in Ontario,” says Mario Canseco, President of Research Co. “Their lead in 2025 is markedly higher.”

More than half of Ontarians (56%) approve of the performance of Premier and Ontario Progressive Conservative Party leader Doug Ford. The rating is lower for Ontario Liberal Party leader Bonnie Crombie (48%), Official Opposition and Ontario New Democratic Party (NDP) leader Marit Stiles (43%) and Ontario Green Party leader Mike Schreiner (40%).

More than one-in-four Ontarians (27%) say their opinion of Ford has improved since the start of the campaign. The numbers on this indicator are lower for Crombie (21%), Stiles (18%) and Schreiner (12%).

Almost half of Ontarians (46%) believe Ford would make the best premier of the province, followed by Crombie (22%), Stiles (11%) and Schreiner (5%).

Two issues are seen as the most important facing the province right now: the economy and jobs (28%) and housing, poverty and homelessness (also 28%). Fewer Ontarians are primarily concerned about health care (19%), government accountability (5%) or crime and public safety (also 5%).

Ford is seen as better suited to manage the economy and jobs (43%), energy and pipelines (also 43%), crime and public safety (42%), accountability (37%), housing, poverty and homelessness (34%), health care (32%), the environment (30%) and education (also 30%).

Crombie’s highest numbers are on health care (26%) and education (25%), while Stiles does best on housing, poverty and homelessness (18%).

More than two-in-five Ontarians (44%) believe the Ontario Liberals and the Ontario NDP should merge into a single political party, while just over a third (36%) disagree with this idea.

Half of residents of the 416 Region (50%) are in favour of a Liberal-NDP merger. The proportions are lower in the 905 Region (48%), Eastern Ontario (45%), Southwestern Ontario (38%) and Northern Ontario (35%).

Methodology: Results are based on an online survey conducted from February 11 to February 13, 2025, among 702 Ontario adults, including 639 decided voters in the 2025 provincial election. The margin of error—which measures sample variability—is +/- 3.7 percentage points for the entire sample and +/- 3.9 percentage points for the sample of decided voters, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:
Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Perception of Crime Highest in Manitoba, Lowest in Saskatchewan

More than half of British Columbians and Albertans believe criminal activity has increased in the past four years.

Vancouver, BC [April 12, 2024] – Residents of Manitoba are more likely to believe that crime is on the rise in their community, a new Research Co. poll has found.

In the online survey of representative samples in five Canadian provinces, 63% of Manitobans say the level of criminal activity has increased in their community over the past four years, up nine points since a similar Research Co. survey conducted in November 2020.

The proportions of residents who feel this way are lower in British Columbia (54%, -4 since 2023), Alberta (also 54%, +6 since 2020), Ontario (48%) and Saskatchewan (42%, +1 since 2020).

Fewer than one-in-four residents of Alberta (23%, -1), Saskatchewan (20%, -7), Manitoba (18%, -13), British Columbia (17%, -1) and Ontario (14%) have been victims of a crime involving the police (such as an assault or a car break-in) in their community over the past four years.

Majorities of Manitobans (54%), Albertans (also 54%) and British Columbians (51%, -1) say they fear becoming victims of a crime in their community “a great deal” or “a fair amount”. The proportions are lower in Ontario (45%) and Saskatchewan (37%).

More than seven-in-ten Ontarians (71%) say they would feel “very safe” or “moderately safe” walking alone in their own neighbourhood after dark. Majorities of respondents in Saskatchewan (65%), British Columbia (also 65%, +2), Alberta (63%) and Manitoba (57%) express the same view.

Residents of the five Canadian provinces hold differing views when asked about which factors are to blame “a great deal” for the current situation regarding crime and public safety in your community.

More than half of British Columbians (56%, -3) mention addiction and mental health issues, followed by gangs and the illegal drug trade (39%, -2), poverty and inequality (36%, +2), an inadequate court system (35%, -4) and a bad economy and unemployment (29%, +7).

Albertans also place addiction and mental health issues at the top of their list (48%), followed by gangs and the illegal drug trade (33%), an inadequate court system (also 33%), poverty and inequality (31%) and bad economy and unemployment (also 31%).

In Saskatchewan, at least two-in-five residents blame gangs and the illegal drug trade (43%) and addiction and mental health issues (40%), followed by poverty and inequality (30%), lack of values and improper education for youth (29%) and an inadequate court system (27%).

Most Manitobans (56%) blame addiction and mental health issues, followed by gangs and the illegal drug trade (44%), an inadequate court system (35%), poverty and inequality (34%), and lack of values and improper education for youth (30%).

In Ontario, addiction and mental health issues garner the most mentions (39%), followed by gangs and the illegal drug trade (35%), poverty and inequality (31%), lack of values and improper education for youth (30%) and bad economy and unemployment (29%).

“Most residents of these five Canadian provinces gravitate primarily to addiction and mental health when thinking about crime and public safety,” says Mario Canseco, President of Research Co. “In no province do we see at least three-in-ten respondents blaming insufficient policing or lack of resources to combat crime for the current situation.”

Methodology: Results are based on online surveys conducted from March 29 to March 31, 2024, among 800 adults in British Columbia, 600 adults in Alberta, 600 adults in Saskatchewan, 600 adults in Manitoba and 600 adults in Ontario. The data has been statistically weighted according to Canadian census figures for age, gender and region for each province. The margin of error – which measures sample variability – is +/- 3.5 percentage points for British Columbia and +/- 4.0 percentage points for Alberta, Saskatchewan, Manitoba and Ontario, 19 times out of 20.

Find the data tables for British Columbia, Alberta, Saskatchewan, Manitoba and Ontario, and download the press release here. 

For more information on this poll, please contact:
Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

How Ontario Voted: A Provincial “Exit Poll”.

While most voters pointed out that it was “time for change”, the two main opposition leaders never gained on the “Best Premier” question.

Vancouver, BC [June 8, 2022] – The Progressive Conservative Party will form a majority government once again in Ontario, after all the votes from the 2022 provincial election have been tallied. An “exit poll” conducted by Research Co. provides an opportunity to look at why the sentiment for change that was expressed by most voters never materialized.

In our final poll of the campaign, Premier and Ontario Progressive Conservative Party leader Doug Ford had a significant advantage over his main rivals on the “Best Premier” question. While 37% of Ontarians favoured Ford for the province’s top job, the rating was decidedly lower for Official Opposition and Ontario New Democratic Party (NDP) leader Andrea Horwath (21%) and Ontario Liberal Party leader Steven Del Duca (19%).

The election’s outcome does not suggest an extraordinary rekindling of voters with Ford and the Progressive Conservatives, but rather a failure from the two opposition parties to entice voters. In 2018, right before Ford’s victory and the end of the tenure of Kathleen Wynne and the Liberals, more than three-in-four voters in Ontario (77%) thought a new premier was needed.

In our survey of Ontarians who cast a ballot in the 2022 provincial election, 64% of respondents told us that it was “time for a change of government” in the province. The desire to make Ford a one-term premier encompassed enormous proportions of Ontarians who voted for the NDP (95%) and the Liberals (88%) this year.

Still, when Ontario voters were asked to point out their main motivation for supporting a particular party in 2022, more than two-in-five (44%) mentioned ideas and policies. This indicator is more powerful for New Democrats (48%) and Liberals (47%) than for Progressive Conservatives (40%).

On the other hand, one-in-four Ontario voters (25%) say their ballot was cast primarily on account of the party’s leader. This time, the two opposition parties lag. While 31% of Progressive Conservatives thought of the leader more than anything, the numbers drop to 21% among those who supported either the New Democrats or the Liberals.

Across Ontario, only 9% of voters said they were thinking of a desire for change when casting their ballot. This indicator usually rises in provincewide elections when incumbents are unpopular. Even among New Democrats and Liberals, the number of voters who actively yearned for a new government was small (14% and 12% respectively).

One of the biggest hindrances that centre-left supporters may point to is the electoral system. In spite of endless discussions about “strategic voting”—with some pointing to predictions in an attempt to lure voters to one party or another—only 45% of Ontarians said they cast their ballot strategically: voting for the candidate in their riding who had the best chance of defeating a party they dislike, even if the candidate they voted for was not their first preference. As expected, “strategic voting” was significantly more favoured by voters aged 18-to-34 (62%) than among their counterparts aged 35-to-54 (47%) and aged 55 and over (33%).

But even if “strategic voting” failed to deliver change, many Ontarians would be happy with proportional representation in provincial elections. Across the province, 58% of voters like this idea. There is no generation gap on this question, with similar proportions of voters aged 18-to-34 (58%), aged 35-to-54 (59%) and aged 55 and over (57%) welcoming a new system. As expected, those who cast ballots for the New Democrats (70%) and Liberals (64%) are more enthused about the prospect of electoral reform than those who voted for the Progressive Conservatives (53%).

Ontario voters are not entirely convinced on enacting a merger of the two centre-left parties. Just under two-in-five Ontario voters (39%) would welcome this idea, but this number includes majorities of those who cast ballots for the Liberals (58%) and the New Democrats (57%). Progressive Conservative voters, who envisioned their party coasting to a win, are significantly more skeptical: only 23% would like to see a united “Liberal Democrat” party in 2026.

Even with a majority mandate, and with severe tasks ahead for the opposition, there is a sense of dismay from voters. Practically four-in-five (79%) say they would like to see better people serving as leaders of Ontario’s main political parties. On this question, significant majorities of supporters of the New Democrats (87%), Liberals (83%) and Progressive Conservatives (72%) think these political organizations owe them better options, individually and collectively.

Find our data tables here. 

Methodology: Results are based on an online study conducted on June 1 and June 2, 2022, among 500 Ontario adults who voted in the 2022 provincial election. The margin of error — which measures sample variability — is +/- 4.4 percentage points, nineteen times out of twenty.

Double-Digit Advantage for Ontario’s Progressive Conservatives

Half of Ontarians (50%) approve of the performance of Doug Ford as Premier and PC leader, while 46% disapprove.

Vancouver, BC [June 1, 2022] – Public support for the governing Progressive Conservative Party has increased as the provincial election in Ontario draws near, a new Research Co. poll has found.

In the online survey of a representative sample of Ontarian adults, 39% of decided voters say they will cast a ballot for the Ontario PC candidate in their riding tomorrow or have already done so, up five points since the previous Research Co. poll completed in mid-May.

The Ontario Liberal Party remains in second place with 26% (-3), followed by the Ontario New Democratic Party (NDP) with 23% (=), the Ontario Green Party with 6% (-1), the New Blue Party of Ontario with 3% (=) and the Ontario Party with 1% (=).

Since mid-May, the Progressive Conservatives have improved their standing in Ontario among both male decided voters (42%, +5) and female decided voters (37%, +7).

More than two-in-five decided voters aged 35-to-54 (42%) and aged 55 and over (also 42%) intend to back an Ontario PC candidate. The race is closer among decided voters aged 18-to-34 (PC 31%, Liberal 28%, NDP 26%).

“The Progressive Conservatives are keeping 81% of their 2018 voters, while the New Democrats are only maintaining 71% of them,” says Mario Canseco, President of Research Co. “The Ontario Liberals are only attracting 52% of Ontarians who voted for the federal Liberal Party in last year’s Canadian federal election, as one-in-four of these voters (25%) are planning to vote for Ontario PC candidates tomorrow.”

Half of Ontarians (50%, +4) approve of the way Premier and Ontario Progressive Conservative Party leader Doug Ford has handled his duties.

The rating is lower for Official Opposition and Ontario NDP leader Andrea Horwath (46%, -1) Ontario Liberal Party leader Steven Del Duca (42%, =), Ontario Green Party leader Mike Schreiner (40%, +9), New Blue Party of Ontario leader Jim Karahalios (16%, +3) and Ontario Party leader Derek Sloan (16%, +4).

On the momentum question, Schreiner does particularly well, with 18% of Ontarians (+9 since mid-May) saying their opinion of the Ontario Green Party leader has improved since the electoral campaign started. The needle did not move for Del Duca (20%, =) and smaller gains are seen for Horwath (19%, +2), Ford (also 19%, +3), Karahalios (6%, +2) and Sloan (5%, +2).

More than a third of Ontarians (37%, +4) believe Ford would make the best premier of the province among the six main party leaders. Horwath is a distant second with 21% (-2), followed by Del Duca (19%, -1), Schreiner (7%, +4), Karahalios (2%, =) and Sloan (also 2%, =).

There is little movement on the issue landscape, where the top ranking belongs to housing, poverty and homelessness (26%, =), followed by health care (23%, -2) and the economy and jobs (22%, +2).

Methodology: Results are based on an online study conducted on May 31 and June 1, 2022, among 700 Ontario adults, including 659 decided voters in the 2022 provincial election. The margin of error—which measures sample variability—is +/- 3.7 percentage points for the entire sample and +/- 3.8 percentage points for the sample of decided voters, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Photo Credit: Josh Evnin

Five-Point Lead for Ruling Progressive Conservatives in Ontario

Ontarians are divided when asked if the Liberals and the New Democrats should merge into a single party. 

Vancouver, BC [May 18, 2022] – The Ontario Progressive Conservative Party holds the upper hand in the provincial election campaign, a new Research Co. poll has found.

In the online survey of a representative sample of Ontarians, 34% of decided voters say they will support the Ontario PC candidate in their riding in next month’s provincial ballot.

The Ontario Liberal Party is second with 29%, followed by the Ontario New Democratic Party (NDP) with 23%, the Ontario Green Party with 7%, the New Blue Party of Ontario with 3% and the Ontario Party with 1%.

The Progressive Conservatives are particularly popular among men (37%) and Ontarians aged 55 and over (41%). The Liberals are ahead in the 416 region (37%), while the New Democrats post their best numbers in Southwestern Ontario (32%).

Ontarians are divided when assessing the performance of Premier and Ontario Progressive Conservative Party leader Doug Ford. While 46% of the province’s residents approve of the way he has handled his duties, 48% disapprove.

More than two-in-five Ontarians approve of both Official Opposition and Ontario New Democratic Party (NDP) leader Andrea Horwath (47%) and Ontario Liberal Party leader Steven Del Duca (42%). The rating is lower for Ontario Green Party leader Mike Schreiner (31%), New Blue Party of Ontario leader Jim Karahalios (13%) and Ontario Party leader Derek Sloan (12%).

The first weeks of the campaign have not yielded a positive momentum score for any of the six main party leaders. One-in-five Ontarians (20%) say their opinion of Del Duca has improved. The numbers are paltrier on this indicator for Horwath (17%), Ford (16%), Schreiner (9%), Karahalios (4%) and Sloan (3%).

A third of Ontarians (33%) say Ford would make the best premier of the province, followed by Horwath (23%), Del Duca (20%), Schreiner (3%), Sloan (2%) and Karahalios (also 2%).

Ontarians identify three issues as the most important ones facing the province: housing, poverty and homelessness (26%), health care (25%) and the economy and jobs (20%).

“Ontarians aged 18-to-34 are more likely to look at housing, homelessness and poverty as the most important challenge (36%),” says Mario Canseco, President of Research Co. “Ontarians aged 55 and over are currently more concerned about health care (32%).”

Ford is perceived as the best leader to manage the economy and jobs (35%), crime and public safety (33%), energy and pipelines (31%) and accountability (29%). Horwath is ahead on being able to handle housing, homelessness and poverty (29%).

There is no clear leader when Ontarians ponder the best person to deal with health care (Horwath 28%, Ford 27%), education (Ford 26%, Del Duca 24%) and the environment (Ford 20%, Horwath 19%, Del Duca 19%, Schreiner 17%).

Ontarians are evenly split when asked if the Ontario Liberal Party and the Ontario New Democratic Party (NDP) should merge into a single political party. While 41% of the province’s residents agree with this idea, 43% disagree and 16% are undecided.

Support for a provincial merger of Liberals and New Democrats is strongest in the 416 region (48%), but drops in Eastern Ontario (41%), Northern Ontario (also 41%), Southwestern Ontario (39%) and the 905 region (37%).

Methodology: Results are based on an online study conducted from May 15 to May 17, 2022, among 700 Ontario adults, including 602 decided voters in the 2022 provincial election. The margin of error—which measures sample variability—is +/- 3.7 percentage points for the entire sample and +/- 4.0 percentage points for the sample of decided voters, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Photo Credit: DXR

Ontario: Who Won and Why?

Originally published in National Observer on June 8, 2018.

The 2018 Ontario provincial election has delivered a majority government for the Progressive Conservative Party, gave the New Democrats official Opposition status and raised questions about the viability of the Liberal Party, which was reduced to single digits in seats.

A Research Co. exit poll, comprising the views of 503 Ontarians who cast a ballot in this electoral process, shows the different motivations of voters, as well as the effect of the events of the final week of campaigning, which included Premier Kathleen Wynne’s Saturday concession and the $16.5-million lawsuit filed by Rob Ford’s widow.

One of the traits that made this provincial election so compelling was the answer to the “time for change” question, especially when compared to other recent ballots. In Alberta and Manitoba, we saw many voters (82 per cent and 67 per cent respectively) embrace opposition leaders and abandon sitting governments. In Saskatchewan, the incumbent premier had little trouble holding on to a massive majority. In British Columbia, three-in-five voters wanted change in an election that resulted in a tie on the popular vote.

Ontario was decidedly different. More than three-in-five voters (77 per cent) said it was time for a change in government (five points lower than the 82 per cent observed in Alberta in 2015, and eight points higher than Manitoba in 2016). The sentiment for change was astonishingly high for both PC and NDP voters (94 per cent and 92 per cent respectively). However, one third of Liberal voters (33 per cent) also thought it was time for new leadership in the province, a sign of a base that perhaps grew unenthusiastic after the sitting premier acknowledged she would lose the election in the final weekend of the campaign.

Wynne’s plea for Liberal votes without a Liberal government seemed to split the public on the concept of “strategic voting”. Across the province, 45 per cent of Ontarians said they voted for the candidate in their riding who had the best chance of defeating a party they disliked, even if the candidate they voted for was not their first preference.

The proportion of “strategic voters” was highest among NDP supporters (55 per cent), who ended up becoming the official opposition. Andrea Horwath held a higher approval rating than the other three leaders in the last two weeks of the campaign, much in the same way Jack Layton posted impressive numbers on this question before the 2011 federal election. Both ended up taking their parties from third place to second place.

When it comes to the lawsuit against PC leader Doug Ford, the effect was negligible. Perceptions about the party’s leader were positive enough to facilitate a victory. When asked about six possible motivators for their vote, one-in-four PC voters (25 per cent) said the most important factor was “the party’s leader.” Among both Liberal and NDP voters, this factor was ranked lower, at 22 per cent.

Liberal voters were more likely to say the most important factor was “the party’s candidate in the riding” (20 per cent, compared to a paltry 10 per cent and seven per cent among NDP and PC voters respectively). Incumbent ministers and long-time serving legislators sought to establish a powerful connection with some of the Liberal base, especially after Wynne appealed for a balance of power.

“The party’s ideas and policies” is, by far, the most important factor for supporters of the three main parties (44 per cent for Liberals, 39 per cent for NDP and 34 per cent for PC). “Desire for change” moved 19 per cent of PC voters and 13 per cent of NDP voters, but the New Democrats also benefitted—although not enough to score an upset win—from the 15 per cent of voters who said “disgust with other contending candidates” was their main motivating factor—a far higher proportion than the PCs (10 per cent) and the Liberals (five per cent).

Finally, we look at the situation that led to Doug Ford becoming leader of the Progressive Conservatives. Among all voters in the election, 37 per cent said they would have voted for the Progressive Conservatives if Patrick Brown was still their leader. This includes 59 per cent of those who ended up casting a ballot for the Ford-led party, but also a sizeable proportion of Ontarians who ended up voting for the NDP (32 per cent) and the Liberals (27 per cent). This would suggest that Brown, even after the allegations that forced him to quit as leader, would have had a similar result as Ford.

Polling methodology: Results are based on an online study conducted on June 6 and June 7, 2018 among 503 Ontario adults who voted in the 2018 provincial election. The margin of error — which measures sample variability — is +/- 4.4 percentage points for the sample of decided voters, nineteen times out of twenty.

Credit: DrRandomFactor

Progressive Conservatives Hold Edge in Ontario Ballot

Women and voters aged 18-to-34 prefer the New Democrats, while the PC Party leads with men and voters aged 35 and over.

Vancouver, BC [June 6, 2018] – The Progressive Conservative party heads to tomorrow’s provincial ballot in Ontario with a slight lead, a new Research Co. poll has found.

In the online survey of a representative sample of Ontarians, 39% of decided voters (+1 since a late May Research Co. survey) will cast a ballot for the PC candidate in their riding.

The Ontario New Democratic Party (NDP) is second with 37% (-2), followed by the governing Ontario Liberal Party with 20% (+2), and the Ontario Green Party with 4% (=).

In the 416 region, the Progressive Conservatives have a two-point edge over the NDP (39% to 37%). In the 905 region, the PCs are clearly ahead of the New Democrats (43% to 32%).

The NDP is the first choice for decided voters aged 18-to-34 (39%, compared to the Progressive Conservatives at 31%). The PCs are ahead of the New Democrats among decided voters aged 35-to-54 (40% to 36%) and voters aged 55 and over (41% to 37%).

There is a palpable gender gap in this election. Among men, the Progressive Conservatives are the first choice (42%, with the NDP a distant second at 31%). Among women, the New Democrats are ahead (36%, with the PCs at 29%).

NDP leader Andrea Horwath continues to hold the highest approval rating in the province (54%, +2), followed by Progressive Conservative leader Doug Ford (36%, +3), Liberal Party leader Kathleen Wynne (29%, +2) and Green Party leader Mike Schreiner (22%, +2).

Methodology:
Results are based on an online study conducted from June 4 to June 6, 2018 among 661 Ontario adults, including 608 decided voters in the 2018 provincial election. The margin of error—which measures sample variability—is +/- 3.8 percentage points for the entire sample and +/- 3.9 percentage points for the sample of decided voters, nineteen times out of twenty.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:
Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

 

Photo Credit: K.lee.

No Clear Frontrunner as Ontario Campaign Enters Final Week

Andrea Horwath has a higher approval rating and momentum score, but Doug Ford is seen as a superior economic manager.

Vancouver, BC [June 1, 2018] – Voters in Ontario are almost evenly divided between two options to change their government, a new Research Co. poll has found.

In the online survey of a representative sample of Ontarians, 39% of decided voters say they will cast a ballot for the Ontario New Democratic Party (NDP) candidate in their constituency in this month’s provincial election, while 38% will support the Ontario Progressive Conservatives.

The governing Ontario Liberal Party is a distant third with 18%, followed by the Ontario Green Party with 4%.

Only 30% of Ontarians who voted for the Liberals in the 2014 provincial election are sticking with the party this year. The Liberals are losing more than a third of last election’s voters (37%) to the New Democrats and one-in-five (20%) to the Progressive Conservatives.

NDP leader Andrea Horwath has the highest approval rating of all contending leaders (52%), followed by PC leader Doug Ford (33%), incumbent Premier and Liberal leader Kathleen Wynne (27%) and Green Party leader Mike Schreiner (20%).

Horwath also has the highest momentum score of all leaders at +9 (27% of Ontarians say their opinion of the provincial NDP leader has improved since the start of the campaign, while 18% say it has worsened). On this indicator, Ford is at -35 and Wynne at -27.

When asked who would make the best premier for the province, 28% of Ontarians select Horwath, while 23% choose Ford. Wynne is once again third with 15%, followed by Schreiner with 3%.

Ontarians regard Ford as the best person to handle the economy (32%), provincial finances (30%), hydro (also 30%), jobs (29%), crime and public safety (27%), transportation projects (25%), and energy and pipelines (also 25%), while Horwath is ahead on dealing with housing, homelessness and poverty (36%), seniors care (35%), health care (33%), child care (30%) and education (28%).

Horwath and Ford are almost even on accountability (26% and 25% respectively), while Horwath and Schreiner are practically tied on the environment (22% and 21% respectively).

The most important issue facing Ontario is heath care (24%), followed by the economy and jobs (21%), housing, poverty and homelessness (18%) and government accountability (14%).

“This election is particularly close because of the performance the two main opposition parties,” says Mario Canseco, President at Research Co. “Doug Ford has retained a sizeable proportion of voters who backed his party four years ago, while more than half of Liberal voters from 2014 currently approve of Horwath’s performance as leader of the NDP.”

Methodology:
Results are based on an online study conducted from May 29 to May 31, 2018, among 701 Ontario adults, including 603 decided voters in the 2018 provincial election. The margin of error—which measures sample variability—is +/- 3.7 percentage points for the entire sample and +/- 4.0 percentage points for the sample of decided voters, nineteen times out of twenty.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:
Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

 

Photo Credit: Andrijko Z.