British Columbians Enthusiastic and Selective About Activism

Three-in-ten British Columbians would protest a low-income housing project located within three blocks of their home.

Vancouver, BC [July 19, 2022] – A significant proportion of British Columbians are engaged in campaigns to bring about political or social change, but their willingness to protest plans to establish specific facilities in their neighbourhood is not substantial, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 30% of British Columbians say they have used social media to protest or support an issue, while 25% have donated money to an organization that supports or opposes an issue.

About one-in-seven British Columbians have attended a public consultation meeting or process (15%) or a protest (14%), while fewer acknowledge joining a political party or campaign (7%), participating in a political campaign (6%) or taking legal action against a development or project (5%)

“Two thirds of British Columbians aged 18-to-34 (67%) have been involved in some form of activism,” says Mario Canseco, President of Research Co. “The proportions are lower among their counterparts aged 35-to-54 (48%) and aged 55 and over (41%).”

The survey also asked British Columbians about which actions they would take under hypothetical circumstances related to their municipality and their neighbourhood.

More than half of the province’s residents would take no action if there were plans to install a military base (57%), a casino (62%), a recycling plant (64%) or wind turbines (67%) within the boundaries of their municipality.

British Columbians are more likely to consider passive protest—such as sending letters to politicians or complaining on social media—to register concerns about a natural gas pipeline (19%), an incinerator for waste treatment (21%), a prison (22%), an oil pipeline, a landfill site, an oil refinery or a nuclear power plant (23% each) or a coal terminal (26%).

Active protest, which includes donating to opponents and attending town halls, would be the recourse of 24% of British Columbians to deal with a coal terminal and of 29% to deal with a nuclear power plant.

When asked about the possibility of specific facilities seeking a permit to operate three blocks away from their home, majorities of British Columbians would take no action on a cell phone tower (54%), a low-income housing project (58%), a marijuana store (60%), a recycling depot (63%), a retail or mall development (65%), an entertainment complex (69%), a pub or bar (also 69%) or a hospital (75%).

At least one-in-five British Columbians would passively protest if a composting site (20%), a homeless shelter (22%) or a sewage plant (27%) attempted to operate within three blocks of their home. Similar proportions of residents would actively protest against a composting site and a homeless shelter (20% each) and a sewage plant (25%).

Three-in-ten British Columbians (30%) are willing to passively (16%) or actively (14%) protest a low-income housing project seeking a permit to set-up within three blocks of their home, while 58% would take no action.

Methodology: Results are based on an online study conducted from July 4 to July 6, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.5 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

British Columbians Ambiguous About Province-Wide Police Force

Seven-in-ten residents (70%) support increasing the use of closed circuit television (CCTV) in their community.

Vancouver, BC [July 12, 2022] – Residents of British Columbia are split when assessing if a province-wide police force that would replace the Royal Canadian Mounted Police (RCMP) should be created, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 39% of British Columbians agree with this idea, while 38% disagree and 23% are undecided.

Earlier this year, the all-party Special Committee on Reforming the Police Act in the Legislative Assembly issued a report which recommended the establishment of a BC-wide police force that would replace the RCMP.

At least two-in-five residents of Northern BC (45%), the Fraser Valley (43%), Vancouver Island (also 43%) and Metro Vancouver (40%) are in favour of instituting a BC-wide police force. Support is decidedly lower in Southern BC (26%).

The concept of “defunding the police” calls for divesting funds from police departments and reallocating them to non-policing forms of public safety and community support. Almost half of British Columbians (49%) agree with this idea, while 38% disagree and 14% are not sure.

Support for “defunding the police” is highest among BC Green Party voters in the last provincial election (66%). The level of agreement is lower among British Columbians who cast ballots for the BC New Democratic Party (NDP) (53%) or the BC Liberals (50%) in 2020.

Seven-in-ten British Columbians (70%) agree with increasing the use of closed circuit television (CCTV) cameras in their community as a means of surveillance to help deter and solve crimes.

Compared to a similar Research Co. poll conducted in November 2021, there are no changes in the perceptions of British Columbians on two issues: almost half (48%) continue to fear becoming victims of crime in their community “a great deal” or “a fair amount” and 63% would feel “very safe” or “moderately safe” walking alone in their own neighbourhood after dark.

This month, fear of crime is highest in Northern BC (52%, +3), followed by Metro Vancouver (51%, -3), Southern BC (48%, +16),  the Fraser Valley (45%, +4) and Vancouver Island (40%, -1).

Fewer than one-in-five British Columbians (18%, -2) say they have been victims of a crime involving the police (such as an assault or a car break-in) in their community over the past four years.

Just over half of British Columbians (51%, +7) believe that the level of criminal activity in their community has increased in the past four years—a proportion that jumps to 62% in Southern BC.

British Columbians continue to support the authorization of two bans in their municipality: one on military-style assault weapons (82%, -2) and another one on handguns (75%, -4).

More than half of British Columbians (51%, +3) think addiction and mental health issues are to blame “a great deal” for the current situation regarding crime in their community.

Fewer residents of the province blame other factors, such as gangs and the illegal drug trade (37%, -1), poverty and inequality (32%, +1), an inadequate court system (32%, +2), lack of values and improper education for youth (27%, =), a bad economy and unemployment (24%, +4), insufficient policing and a lack of resources to combat crime (also 22%, +2) and immigrants and minorities (8%, -1).

Methodology: Results are based on an online study conducted from July 4 to July 6, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.5 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

2030 Winter Olympic Bid Trending Upward in British Columbia

Most of the province’s residents agree with Vancouver being a host city during the FIFA (Soccer) 2026 Men’s World Cup.

Vancouver, BC [July 5, 2022] – Public support for a new opportunity to host the Winter Olympics has improved in British Columbia, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 54% of British Columbians think Vancouver should launch a bid to host the Winter Olympics in 2030, up 11 points since a similar Research Co. poll conducted in October 2021.

Support for the 2030 Winter Games bid is highest among British Columbians aged 18-to-34 (61%). The proportions are lower among those aged 35-to-54 (56%) and those aged 55 and over (48%).

On a regional basis, public backing for the 2030 bid is highest in the Fraser Valley (58%), followed by Northern BC (57%), Metro Vancouver (56%), Southern BC (52%) and Vancouver Island (46%).

Vancouver hosted the XXI Olympic Winter Games, from February 12 to February 28, 2010. A Winter Olympics bid in 2030 is being explored by Four Host First Nations—Musqueam, Squamish, Tsleil-Waututh, and Lilwat—and the municipal governments of Vancouver and Whistler.

Almost one-in-four British Columbians (23%) say they are more likely to support the 2030 bid because of the Indigenous partnership, while 44% say it has no effect on their views and 18% are less likely to back the project.

“Practically a third of British Columbians aged 18-to-34 (32%) are more inclined to support the 2030 Winter Olympic bid because of the Indigenous partnership,” says Mario Canseco, President of Research Co. “Conversely, just over one-in-four British Columbians aged 55 and over (26%) are less likely to back the bid because of this reason.”

A significant majority of British Columbians (58%, +5) believe it is impossible for Vancouver to host the 2030 Winter Olympics without any public or government funds.

Just under half of British Columbians (48%, +10) think Vancouver should launch a bid to host the Summer Olympics in 2036, a proportion that rises to 58% among residents aged 18-to-34.

The views of British Columbians on the International Olympic Committee (IOC) did not go through significant changes since 2021. Almost half (47%, -1) have positive views of the IOC, while more than a third (33%, -3) hold negative opinions.

Vancouver was selected as one of the 16 host cities for the FIFA (Soccer) 2026 Men’s World Cup. More than half of British Columbians (55%) agree with this decision, including 58% of those aged 35-to-54.

Methodology: Results are based on an online study conducted from June 24 to June 26, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.5 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

British Columbians Would Appoint Anti-Corruption Commissioner

Most respondents believe the Cullen Commission enabled the public to learn more about how to curb money laundering.

Vancouver, BC [June 24, 2022] – Public satisfaction with the provincial government’s decision to establish the Commission of Inquiry into Money Laundering in British Columbia has increased since last year, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 62% of British Columbians think the government made the right call in instituting the Cullen Commission, up five points since a similar Research Co. poll conducted in October 2021.

“British Columbians of all political stripes believe it was prudent to set up the Commission of Inquiry into Money Laundering,” says Mario Canseco, President of Research Co. “This is the view of 73% of BC New Democratic Party (NDP) voters, 70% of BC Liberal voters and 65% of BC Green Party voters.”

Three-in-five British Columbians (60%, +7) think we have learned more about why money laundering became a problem in British Columbia due to the Cullen Commission—a proportion that rises to 68% among those aged 55 and over.

More than half of British Columbians (54%, +5) believe we have learned more about what to do in the future to curb money laundering in the province—including 60% of men and 59% of residents of Northern BC.

When asked who they think deserves “all of the blame” or “most of the blame” for the current situation related to money laundering in the province, 41% of British Columbians (+2) mention the previous government headed by the BC Liberals.

One third of British Columbians (33%, -3) say the British Columbia Lottery Corporation (BCLC) deserves “all of the blame” or “most of the blame” for the situation. The numbers are lower for the current federal government headed by the Liberal Party (27%, +7), the current provincial government headed by the BC New Democratic Party (NDP) (20%, +3) and the Royal Canadian Mounted Police (RCMP) (18%, +1).

The provincial government announced its intention to establish the Commission of Inquiry into Money Laundering in British Columbia in May 2019. The Cullen Commission’s hearings ended in September 2021. The final report was released earlier this month.

The survey also asked British Columbians if they regarded two statements as true or untrue. For almost seven-in-ten respondents (69%), the notion that executives at the BCLC allowed suspicious cash transactions to continue in their casinos because these transactions resulted in higher revenue and pay bonuses is “definitely” or “probably” true.

Two thirds of British Columbians (66%) believe it is true that former minister of public safety and solicitor general Rich Coleman knowingly ignored warnings about suspected drug-money laundering in casinos.

The Province of Quebec has established the Office of Anti-Corruption Commissioner “to ensure the coordination of actions to prevent and fight corruption in the public sector, including in contractual matters.”

More than three-in-four British Columbians (78%, +7) would like to see the province instituting an office similar to the one that is currently in place in Quebec.

Methodology: Results are based on an online study conducted from June 3 to June 5, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Two Thirds of British Columbians Would Reduce Speed Limits

Support for lowering speeds in residential areas to 30 km/h has increased from 58% in 2019 to 66% this year.

Vancouver, BC [June 10, 2022] – More British Columbians believe it is a good idea to have a lower speed limit on residential streets, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 66% of British Columbians acknowledge that they would “definitely” or “probably” like to see the speed limit reduced to 30 km/h on all residential streets in their municipality, while keeping the speed limit on arterial and collector roads at 50 km/h.

Support for a lower speed limit on British Columbia’s residential areas is higher with women (68%) than with men (63%). While seven-in-ten of the province’s residents aged 18-to-34 would welcome this regulation (70%), the rating is lower among their counterparts aged 35-to-54 (65%) and aged 55 and over (62%).

On a regional basis, the notion of a lower residential speed limit is most popular in Southern BC (72%), followed by Metro Vancouver (67%), Northern BC (also 67%), the Fraser Valley (63%) and Vancouver Island (58%).

In 2019, Vancouver City Council unanimously passed a motion to establish a pilot project to reduce the speed limit to 30 km/h on select residential streets in the city. The pilot project is currently underway in the Grandview-Woodland neighbourhood.

“In 2019, public support for a lower speed limit on British Columbia’s residential streets stood at 58%,” says Mario Canseco, President of Research Co. “The proportion climbed to 61% in 2021 and has increased again this year to 66%.”

More than seven-in-ten British Columbians (72%, +6) believe Vancouver’s pilot project is a “very good” or “good” idea—a proportion that rises to 84% among residents of Southern BC.

As was the case last year, almost two-in-five British Columbians (39%, =) say they witness cars circulating above the current speed limit on the street where they live “at least once a day.”

Fewer of the province’s residents are exposed to speeding vehicles on their street “a few times a week” (29%, +2), “a few times a month” (18%, =) or “never” (15%, -1).

Methodology: Results are based on an online study conducted from June 3 to June 5, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Half of British Columbians Are Worried About Data Breaches

More than four-in-five of the province’s residents are comfortable accessing banking information and shopping online.

Vancouver, BC [June 3, 2022] – While a sizeable majority of British Columbians are at ease managing specific tasks online, more than half express concerns about where their data could end up, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 51% of British Columbians say they have worried “frequently” or “occasionally” over the past couple of months about having their personal information stolen over the Internet, down two points since a similar Research Co. poll conducted in May 2021.

Similar proportions of British Columbians have worried “frequently” or “occasionally” about computers and technology being used to invade their privacy (51%, -1) and somebody hacking into their own computer or smartphone (46%, -3).

“In British Columbia, women (55%) are particularly concerned about their personal information falling into the wrong hands when they are online,” says Mario Canseco, President of Research Co. “Fewer men (46%) share the same preoccupation.”

As was the case in 2021, more than four-in-five British Columbians are “very” or “moderately” comfortable shopping (89%, +2) and accessing banking information (87%, =) online. The level of comfort is lower across the province for making charitable donations online (73%, =) or commenting on an online forum that requires an email address (56%, +2).

Some British Columbians continue to encounter setbacks when relying on digital tools. More than three-in-five (63%, +2) have received “phishing” emails—where somebody attempts to acquire personal information by masquerading as a trustworthy entity—and a majority (58%, +4) received an email offering them money for their help and assistance, in what is usually referred to as the “Nigerian scam.”

Fewer than a third of the province’s residents reveal that their computer became infected with a virus while they were browsing the Internet (31%, =) or endured hackers accessing their social media platform (16%, +1) or email address (15%, =).

More than seven-in-ten British Columbians are partaking on five activities online at least a few times per month: visiting websites or blogs (89%, +2), accessing banking information (87%, -1), looking for deals on websites (81%, +2), using an instant messaging service (79%, +2) and looking for directions and/or maps to get to a destination (73%, +4),

Fewer British Columbians are purchasing goods from a website (60%, =), posting on social media (57%, -2), uploading pictures or videos to the Internet (53%, +3) or using the Internet to place telephone calls (39%, -2) at least a few times per month.

More than three-in-five British Columbians (62%, =) have googled themselves to see what has been posted about them online.

Among the province’s residents who typed their names on Google, 61% (+6) state that the information that came up was “accurate”, while 12% (-1) considered it “inaccurate”. More than a quarter of these residents (27%, -5) did not find information about themselves online.

Just over one-in-five British Columbians (22%) report having only one email address, while 41% possess two and 37% have three or more.

Methodology: Results are based on an online study conducted from April 25 to April 27, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Almost Three-in-Five British Columbia Drivers Ready for Electric Car

More than seven-in-ten of the province’s residents endorse the goal of only selling “zero emission” vehicles by 2040.

Vancouver, BC [May 3, 2022] – The proportion of drivers in British Columbia who are willing to consider the purchase of an electric vehicle has increased since 2020, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 59% of British Columbians who drive their own vehicles claim it is “very likely” or “moderately likely” that the next car they buy for themselves or their household will be electric, up six points since a similar Research Co. survey conducted in May 2021.

“Significant majorities of drivers in Metro Vancouver (64%) and the Fraser Valley (62%) foresee their next vehicle being electric,” says Mario Canseco, President of Research Co. “The proportions are lower in Southern BC (54%), Vancouver Island (53%) and Northern BC (36%).”

The Government of British Columbia has passed legislation to ensure that, by the year 2040, all light-duty cars and trucks sold in the province will be “zero emission.” More than seven-in-ten British Columbians (73%, +3) endorse this course of action—including 81% of those who voted for the BC New Democratic Party (NDP) in the 2020 provincial election, 76% of those who supported the BC Green Party and 73% of those who cast ballots for the BC Liberals.

More than three-in-four British Columbians aged 18 to 34 (78%) endorse the provincial government’s “zero emission” mandate, along with 75% of those aged 35-to-54 and 69% of those aged 55 and over.

More than half of British Columbians (53%, +2) believe the goal established by the provincial government on the issue of “zero emission” vehicles is “achievable”, while 39% (+3) think it is “not achievable.”

When British Columbians who drive their own cars are asked about issues that would make them less likely to purchase an electric vehicle, 59% say the vehicles are too expensive when compared to non-electric options—a proportion that rises to 66% among those aged 55 and over and to 70% among residents of Vancouver Island.

A majority of British Columbians who drive their own cars (54%) say they fear becoming stranded in an electric vehicle if they cannot find a charging station, and half (50%) are worried about not having enough places to charge the vehicle in the areas where they usually drive.

More than two-in-five British Columbians who drive their own cars (44%) are concerned about not having a place to charge an electric vehicle where they currently live, while 13% cite the “feel” of the vehicle compared with a non-electric option.

Methodology: Results are based on an online study conducted from April 25 to April 27, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Fewer British Columbians Are Noticing Distracted Drivers on Roads

Almost two thirds of the province’s residents support seizing the electronic devices of repeat offenders.

Vancouver, BC [April 19, 2022] – While the proportion of British Columbians who are detecting distracted drivers has dropped since 2020, most of the province’s residents think it is time for tougher penalties to deal with this issue, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 46% of British Columbians say they witnessed a driver talking on a hand-held cell phone or texting while driving over the past four weeks, down nine points since a similar Research Co. poll conducted in December 2020.

Men (50%) and British Columbians aged 18-to-34 (52%) are more likely to say that they crossed paths with a distracted driver than women (43%) and British Columbians aged 35-to-54 (47%) and aged 55 and over (42%).

Drivers caught emailing, texting, or using an electronic device while driving in British Columbia face a fine of $368 and four penalty points (equivalent to $252) in their insurance penalty point premium. This means a total of $620 for a first-time infraction.

A majority of British Columbians (56%, +4) say the current fine for distracted driving in the province is “about right”, while 24% (-6) deem it “too low” and 15% (+1) consider it “too high.”

While one third of residents of Vancouver Island (33%) believe the current penalty for distracted driving is “too low”, the proportion is lower in Northern BC (29%), the Fraser Valley (22%), Southern BC (21%) and Metro Vancouver (also 21%).

More than half of British Columbians are in favour of three different penalties for drivers caught emailing, texting, or using an electronic device in the province, although the level of support for each one is lower in 2022 than in 2020.

Across the province, 52% of British Columbians (-2) support suspending drivers who break the law for a year, while 41% (+4) are opposed to this course of action.

“The notion of suspending distracted drivers for 12 months is contentious on a regional basis,” says Mario Canseco, President of Research Co. “While 54% of residents of Metro Vancouver, Southern BC and Vancouver Island like the idea, the proportion drops to 44% in Northern BC and to 42% in the Fraser Valley.”

More than half of the province’s residents (55%, -4) are in favour of doubling the current first-time fine to $1,240, while almost two thirds (64%, -6) support seizing the electronic devices of repeat offenders.

Methodology: Results are based on an online study conducted from April 1 to April 5, 2022, among 650 adults in British Columbia who are employed full time or part time. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error, which measures sample variability, is +/- 3.9 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

British Columbians Split on Whether Work is Straining Relationships

A majority of employed residents of the province (55%, +10 since 2021) say work is taking precedence over lifestyle.

Vancouver, BC [April 12, 2022] – More than half of employed British Columbians admit to struggling when trying to balance their job and their lifestyle, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 55% of employed British Columbians believe that work is taking precedence over lifestyle, up 10 points since a similar Research Co. poll conducted in April 2021.

Just over three-in-ten British Columbians (31%, -10) say their balance between work and lifestyle is perfect, while 12% (+2) state that lifestyle is taking precedence over work.

Across the province, majorities of men (55%), British Columbians aged 18 to 34 (68%) and residents of Southern BC (62%) say that work is taking precedence over lifestyle.

Almost half of employed British Columbians (47%, +12) say that their work has put a strain on their relationships with family and friends.

“Only 30% of employed British Columbians aged 55 and over say their relationship with family and friends is strained because of their job,” says Mario Canseco, President of Research Co. “The proportion is higher among employed British Columbians aged 35-to-54 (40%) and aged 18-to-34 (68%).”

More than two-in-five employed British Columbians (43%, +4) think it is more difficult for them to achieve a work-life balance than it was for their parents, while 17% (+1) believe this challenge is now easier.

Compared to 2021, there is a marked increase in the number of employed British Columbians who had to deal with work demands at odd hours. Just over two-in-five (41%, +6) stayed late after work in the past six months, and more than a third (35%, +11) had to reply to a work-related e-mail while they were with family or friends.

Just under a third of employed British Columbians (32%, +4) took a work-related call on their mobile phone while they were with family or friends. Slightly fewer had to work from home on a weekend (29%, +5), had to work from home at night (also 29%, +7) or missed a “lifestyle” engagement (like a virtual or live family gathering or leisure activity) because of work (27%, +10).

More than half of employed British Columbians aged 18 to 34 (57%) had to work late in the past six months, and at least two-in-five had to reply to an e-mail after work (45%), missed a “lifestyle” engagement (43%) or took a work-related mobile phone call when they were with family or friends(40%).

Methodology: Results are based on an online study conducted from April 1 to April 5, 2022, among 650 adults in British Columbia who are employed full time or part time. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error, which measures sample variability, is +/- 3.9 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Discrimination a Reality for Most Women in British Columbia

More than seven-in-ten women aged 18-to-34 endured at least one of 12 different types of discrimination in the past three years.  

Vancouver, BC [March 18, 2022] – A sizeable proportion of women in British Columbia have experienced discrimination over the past three years, a new Research Co. poll has found.  

In the online survey of a representative provincial sample, only 42% of women in British Columbia say they have not experienced discrimination on account of their gender in the past three years.  

About one-in-four women in British Columbia (24%) have endured a “small amount” of discrimination, while 19% describe it as a “moderate amount” and 8% as a “significant amount.”  

“Almost half of women in British Columbia aged 18-to-34 (46%) say they have experienced a moderate or significant amount of discrimination over the past three years,” says Mario Canseco, President of Research Co. “The proportion is markedly lower among women aged 35-to-54 (27%) and women aged 55 and over (11%).”  

More than half of women in British Columbia (53%) recall experiencing at least one of 12 different types of discrimination tested in the survey—a proportion that rises to 72% among those aged 18-to-34 and to 59% among those with a university degree.  

Over the past three years, at least one-in-five women in British Columbia endured poor customer service (25%), were the subject of sexist jokes (21%) or faced verbal harassment, such as slurs or catcalls (20%).  

More than one-in-ten women in British Columbia experienced unfair treatment in the workplace (14%), were mocked or ridiculed because of their gender (14%) or endured sexual harassment (13%) in the past three years.  

Fewer women reported six other types of discrimination: loss of potential employment opportunity (9%), exclusion from social groups within work (8%), violence or physical harassment (7%), exclusion from social groups within school (6%), denial of goods or services (4%) and denial of facilities or accommodation (also 4%).

Methodology: Results are based on an online study conducted from April 1 to April 5, 2022, among 650 adults in British Columbia who are employed full time or part time. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error, which measures sample variability, is +/- 3.9 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Saving Money Remains a Challenge for Many British Columbians

Significant proportions of the province’s residents are spending more on transportation and groceries than in 2020.  

Vancouver, BC [March 15, 2022] – Most British Columbians acknowledge that it is hard to meet certain financial goals two years after the start of the COVID-19 pandemic, a new Research Co. poll has found.  

In the online survey of a representative provincial sample, 64% of British Columbians say it is “very difficult” or “moderately difficult” to save money for retirement or a rainy day, while 56% feel the same way about having money for leisure.  

More than two-in-five British Columbians (43%) say it is currently hard to pay for necessities—a proportion that rises to 50% among women and to 56% among residents aged 18-to-34.  

“Disposable income is a significant problem for younger British Columbians, with two thirds of those aged 18-to-34 (68%) saying it is difficult to find money for dining out or entertainment,” says Mario Canseco, President of Research Co. “The proportion is lower among their counterparts aged 35-to-54 (55%) and aged 55 and over (47%).”  

Across the province, 33% of British Columbians say that, compared to how things were before the COVID-19 pandemic, their household’s financial situation is currently worse, unchanged since a Research Co. poll conducted in March 2021.  

One-in-five British Columbians (21%, +4) say that their household’s financial standing is better now than before the pandemic, while 42% (-6) believe it is about the same.  

On a regional basis, residents of Vancouver Island are more likely to state that their household’s financial situation has worsened (37%) than those who reside in Northern BC (34%), Metro Vancouver (33%), the Fraser Valley (32%) and Southern BC (30%).  

British Columbians report spending more than they did before the COVID-19 pandemic started on several items, including books (19%), board games (16%) and newspapers and magazines (15%).  

In March 2021, only 14% of British Columbians said they were spending more on housing—such as rent or mortgage—than they did a year earlier. In March 2022, the proportion has risen markedly to 44%.   

Residents of the province report significantly higher expenses than in 2021 on other categories, including electronic entertainment (46%, +17), transportation (54%, +36) and groceries (75%, +21).  

Methodology: Results are based on an online survey conducted from March 2 to March 4, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and here, and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co. 778.929.0490 [e] mario.canseco@researchco.ca

British Columbians Ponder Changes to Political Processes

Seven-in-ten residents would place political parties under the Freedom of Information and Protection of Privacy Act.  

Vancouver, BC [March 8, 2022] – Significant proportions of British Columbians are in favour of changing some rules pertaining to leadership races and Freedom of Information requests, a new Research Co. poll has found.  

In the online survey of a representative provincial sample, more than three-in-five British Columbians (63%) agree with using an independent professional accounting firm to administer leadership processes in provincial political parties.  

Support for this change is highest among men (68%) and British Columbians aged 55 and over (also 68%).  

Most residents of the province who voted for the BC New Democratic Party (NDP) (71%), the BC Liberals (66%) and the BC Green Party (54%) in the 2020 provincial election support relying on an independent professional accounting firm to administer leadership processes.  

Support is not as strong when British Columbians are asked about giving Elections BC the power to administer leadership processes in provincial political parties. While a majority of the province’s residents (53%) agree with this idea, 19% disagree and 27% are undecided.  

“There are some significant regional fluctuations when British Columbians ponder whether Elections BC should oversee party leadership processes,” says Mario Canseco, President of Research Co. “While majorities of residents of Metro Vancouver (56%) and Vancouver Island (55%) would welcome this change, agreement is lower in the Fraser Valley (48%), Northern BC (45%) and Southern BC (43%).”  

Seven-in-ten British Columbians (70%) are in favour of subjecting all political parties represented in the Legislative Assembly of British Columbia to the Freedom of Information and Protection of Privacy Act (FIPPA).  

Support is exactly the same (70%) for bringing all political parties represented in the Legislative Assembly of British Columbia under FIPPA.  

More than two thirds of British Columbians (69%) support only allowing adults to vote in party leadership elections, and not any individual aged 12 to 17, even if they are party members.  

British Columbians aged 55 and over are more likely to reject the possibility of minors participating in party leadership races (80%) than their counterparts aged 35-to-54 (63%) and aged 18-to-34 (also 63%).

Methodology: Results are based on an online study conducted from February 12 to February 14, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Housing is Greatest Source of Stress for Parents in British Columbia

Almost three-in-five parents across the province say it is difficult for them and their family to save money in a bank account.  

Vancouver, BC [February 21, 2022] – Compared to two years ago, parents across British Columbia are not as worried about issues related to finances, work or family, a new Research Co. poll has found.  

In the online survey of a representative provincial sample of parents, 48% say they experience financial stress “frequently” or “occasionally”, down nine points since a similar Research Co. poll conducted in February 2020.  

Fewer than half of parents in British Columbia acknowledge experiencing family-related stress (47%, -6) and work-related stress (37%, -21) “frequently” or “occasionally”.  

Almost three-in-five parents (58%, +7) say they experience housing-related stress—such as finding a place to live or paying for a mortgage or rent—“frequently” or “occasionally”.  

“Losing sleep over housing is not an occurrence exclusive to parents in the Lower Mainland,” says Mario Canseco, President of Research Co. “In fact, parents in Southern BC (71%) and Northern BC (66%) are significantly more likely to say that they are experiencing housing-related stress.”  

Two-in-five parents (40%, =) say it is “moderately difficult” or “very difficult” for them to make ends meet at this point—a proportion that rises to 46% among those who reside in Southern BC.  

As was the case in 2020, almost three-in-five parents in British Columbia (59%, +1) acknowledge having difficulties saving money in a bank account. More than two-in-five (42%, -2) feel the same way about covering day-to-day expenses.  

Fewer parents in British Columbia say it is currently difficult to pay for transportation (34%, -5) and to pay for child care (30%, -12).  

Almost half of parents in British Columbia (49%, -16) believe it is “very likely” or “moderately likely” that their child (or any one of their children) will have to move away from the municipality where they currently live due to the high cost of living.  

While majorities of parents in Metro Vancouver (56%) and Southern BC (52%) expect their kids to move away at some point because of affordability issues, the proportion is lower in Vancouver Island (38%), the Fraser Valley (30%) and Northern BC (23%).

Methodology: Results are based on an online study conducted from February 7 to February 9, 2022, among 627 adult parents of children aged 0 to 18 in Metro Vancouver. The data has been statistically weighted according to Canadian census figures for age, gender and region in Metro Vancouver. The margin of error— which measures sample variability—is +/- 3.7 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca  

BC NDP Remains Ahead of BC Liberals in British Columbia

The approval rating for Premier John Horgan stands at 69%, while Kevin Falcon starts his tenure as BC Liberal leader at 38%.  

Vancouver, BC [February 18, 2022] – The BC New Democratic Party (NDP) holds an eight-point advantage over the opposition BC Liberals among decided voters in British Columbia, a new Research Co. poll has found.  

In the online survey of a representative provincial sample, 46% of decided voters would cast a ballot for the BC NDP candidate in their constituency if a provincial election were held today.  

The BC Liberals are in second place with 38%, followed by the BC Green Party with 13% and the BC Conservative Party with 2%.  

The BC NDP holds substantial leads over the BC Liberals among decided voters aged 18-to-34 (43% to 36%) and decided voters aged 35-to-54 (48% to 35%). The race is closer among decided voters aged 55 and over (BC NDP 46%, BC Liberals 42%).  

While the two main parties are separated by just three points among male decided voters (BC NDP 44%, BC Liberals 41%), the New Democrats have a substantial lead over the BC Liberals among female decided voters (47% to 35%).  

Almost seven-in-ten British Columbians (69%) approve of the performance of Premier and BC NDP leader John Horgan, up seven points since a similar Research Co. poll conducted just before the last provincial election in October 2020.  

The approval rating for Kevin Falcon—who became the leader of the BC Liberals earlier this month—stands at 38%. The indicator is similar for BC Greens leader Sonia Furstenau (36%, -10) and lower for BC Conservative leader Trevor Bolin (19%).  

“British Columbia’s two main party leaders are not having difficulties connecting with their base of support,” says Mario Canseco, President of Research Co. “Nine-in-ten BC NDP voters in 2020 approve of Horgan (90%), while two thirds of BC Liberal voters in the last provincial ballot approve of Falcon (67%).”  

A third of British Columbians (33%, +10) identify housing, homelessness and poverty as the most important issue facing the province today—a proportion that rises to 41% among those aged 18-to-34.   Health care is second on the list of concerns with 23% (+2), followed by the economy and jobs (16%, -9), the environment (10%, +3), COVID-19 (6%, -7) and crime and public safety (4%, =).

Methodology: Results are based on an online study conducted from February 12 to February 14, 2022, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Photo Credit: Xue Dong

British Columbians Would Take “Home Office” To New Employer

More than half of those who worked from home during the pandemic are willing to switch jobs to avoid commuting.  

Vancouver, BC [January 25, 2002] – Most British Columbians who have had to work from home during the COVID-19 pandemic are willing to explore opportunities that provide the flexibility to be away from an office setting, a new Research Co. poll has found.  

In the online survey of a representative sample, 58% of employed British Columbians who have worked from home during the pandemic say they are “very likely” or “moderately likely” to seek a different job if their current company does not allow them to labour from home as often as they want, up two points since a similar Research Co. poll conducted in September 2021.  

“British Columbians aged 18-to-34 have developed a deeper attachment to the home office, with 64% saying they would switch jobs if their new employer allows them to avoid commuting,” says Mario Canseco, President of Research Co. “The proportion is lower among those aged 35-to-54 (59%) and those aged 55 and over (45%).”  

Almost two thirds of British Columbia’s “home workers” (64%, =) would consider switching to a different job that can be performed from home for a company located in their own metropolitan area. A majority (57%, +2) would consider this course of action for a business located in the province, while 45% (+1) would be willing to enter an arrangement with a company headquartered in another province.  

More than half of employed British Columbians (54%) acknowledge working from home at some point during the COVID-19 pandemic—a proportion that rises to 65% among those aged 18-to-34.  

This month, only 34% of employed British Columbians who have worked from home during the pandemic say they expect to be able to remain in their home office at least three times a week when the pandemic ends, down 13 points since September 2021. Only 11% (-4) believe they will not be able to work from home at all when COVID-19 is over.  

Fewer than two-in-five “home workers” in British Columbia have been advised of a plan for employees to return to the usual office (37%, -8) or of a plan for how employees will be able to work from home after the pandemic is over (also 37%, -3).  

Employed British Columbians continue to expect certain features of their jobs to remain in place after COVID-19 is behind us. More than two-in-five foresee increases in virtual communications between offices (46%, +3), virtual staff meetings (45%, +2) and virtual business development (also 45%, +4).  

Conversely, sizeable proportions of employed British Columbians expect reductions for in-person staff meetings (43%, +1), business travel (39%, +2) and in-person business development meetings (38%, =) once the pandemic is over.

Methodology:
Results are based on an online study conducted on January 6 and January 7, 2022, among 700 adults who work in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.7 percentage points, nineteen times out of twenty.
 

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

Tiny Proportion of British Columbians Can Identify a Senator

In spite of the low level of awareness about the Red Chamber, most residents would like to vote to choose the next senator.

Vancouver, BC [January 24, 2022] – Fewer than one-in-twenty British Columbians are able to name one of the five people that currently represent the province in the Senate of Canada, a new Research Co. poll has found.

In the online survey of a representative provincial sample, only 4% of British Columbians are able to correctly identify Larry Campbell, Bev Busson, Yonah Martin, Yuen Pau Woo and/or Mobina Jaffer as the province’s current senators.

Most British Columbians are also oblivious of the actual number of seats that the province has in the Red Chamber. Only 3% of respondents to the survey know that the correct number is six.

There is a British Columbia vacancy in the Canadian Senate, following the mandatory retirement of Richard Neufeld in November 2019.

A majority of British Columbians (58%, down six points since a similar Research Co. poll conducted in March 2019) agree with holding a non-binding election, similar to the ones that have taken place in Alberta, to choose a nominee for appointment to the Senate.

Support for a non-binding Senate ballot reaches 61% among men, 65% among British Columbians aged 18-to-34 and 69% among residents of Northern BC.

A third of British Columbians (32%) say they would prefer to reform the Senate to allow Canadians to elect their senators, down four points since March 2019.

Fewer British Columbians are supportive of other ideas, such as abolishing the Senate of Canada altogether (16%, -1), having a selection committee that would appoint non-partisan Senators (13%, -1) or having the sitting prime minister appoint members of the upper house (7%, -1).

The proportion of British Columbians who do not select any of these four options when pondering the Red Chamber increased by seven points to 32%.

“When thinking about the Senate of Canada, British Columbians are more likely to endorse the concepts of reform or abolition, in spite of the complexities either option would entail,” says Mario Canseco, President of Research Co. “The current status quo of the upper house, where a selection committee ultimately appoints members, is only more popular than giving the prime minister ultimate authority over who becomes a senator.”

Methodology:
Results are based on an online study conducted from December 21 to December 23, 2021, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.
 

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

Scam and Foreign Language Calls Increase in British Columbia

Half of mobile phone users have been targeted by calls and messages where an individual speaks Cantonese or Mandarin.  
 
Vancouver, BC [January 21, 2022] – The incidence of phone calls and messages from people pretending to represent a government agency has risen dramatically in British Columbia over the past two years, a new Research Co. poll has found.  
 
In the online survey of a representative sample of British Columbians, 50% of mobile phone users say they have been targeted by these phone calls and messages in the past two months, up 15 points since a similar Research Co. poll conducted in September 2019.  
 
Phone calls and/or phone messages from an individual purporting to represent a government agency (such as the Canada Revenue Agency) are more prevalent among men (52%) and British Columbians aged 35-to-54 (also 52%).  
 
“Almost three-in-five mobile phone users in Vancouver Island (58%) report getting these scam calls recently,” says Mario Canseco, President of Research Co. “More than half of those who reside in Northern BC (54%) and Metro Vancouver (51%) also had to deal with these unwanted communications.”  
 
Just over half of mobile phone users in British Columbia (51%) say they have received phone calls and/or phone messages where an individual speaks Cantonese or Mandarin in the past two months, up 20 points since September 2019.  
 
More than three-in-five mobile phone users in Metro Vancouver (61%) have been exposed to calls or messages in Cantonese or Mandarin.  
 
British Columbians of South Asian descent are more likely to report being targeted by these communications in a foreign language (70%) than their counterparts of East Asian (61%) and European (47%) origins.  
 
Only 18% of mobile phone users in British Columbia received a text message asking if they support a specific party or policy from an individual they do not know in the past two months, down 19 points since 2019.  
 
Across the province, only 28% of mobile phone users (+1) say they did not receive any of these types of messages in the past two months.
 
Methodology:
Results are based on an online study conducted from December 21 to December 23, 2021, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.
 

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

British Columbians Ponder Who Can Deliver Affordable Housing

The provincial government has the highest level of trust from residents, while for-profit developers are at the bottom.  

Vancouver, BC [January 11, 2021] – The current provincial administration outranks the federal government when British Columbians are asked who they have confidence in to deal with affordable housing, a new Research Co. poll has found.  

In the online survey of a representative provincial sample, 55% of British Columbians say they trust the provincial government under the BC New Democratic Party (NDP) to deliver affordable housing in the province.  

The numbers are significantly lower when residents are asked to consider the actions of a provincial government headed by the BC Liberal Party (36%) or headed by the BC Green Party (33%).  

“As expected, a sizeable majority of BC NDP voters in the 2020 election (73%) express confidence in the current provincial government to manage affordable housing ,” says Mario Canseco, President of Research Co. “More than two-in-five of those who cast ballots for the BC Liberals (47%) and the BC Greens (45%) in 2020 also trust the current provincial administration on this file.”  

Fewer than two-in-five British Columbians (39%) have confidence in the federal government under the Liberal Party to deliver affordable housing. The numbers are significantly higher when the province’s residents assess what things would look like with the federal NDP in charge (51%) and lower for a federal government assembled by the Conservative Party (32%).  

Women (40%) and British Columbians aged 18-to-34 (46%) are more likely to express confidence in the actions of the federal government under the Liberal Party to deliver affordable housing than men (37%), residents aged 35-to-54 (38%) and residents aged 55 and over (35%).  

Almost half of British Columbians (47%) trust their own provincial administration to deliver affordable housing. The rating is slightly higher for not-for-profit developers (49%) and substantially lower for for-profit developers (19%).  

In a December 2021 poll conducted by Research Co. in Metro Vancouver, 31% of respondents identified housing as the most important issue facing their municipality.

Methodology:
Results are based on an online study conducted from December 21 to December 23, 2021, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.
 

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

British Columbians Still Back Proposed Ban on Single-Use Plastics

Three-in-four of the province’s residents say they rely on their own re-usable bags to transport groceries out of a store.  
 
Vancouver, BC [December 31, 2021] – Public support remains high in British Columbia for the federal government’s plan to reduce plastic use across Canada, a new Research Co. poll has found.  
 
In the online survey of a representative provincial sample, 82% of British Columbians are in favour of banning single-use plastics, unchanged since a similar Research Co. poll conducted in January 2021.
 
The federal government’s proposed regulation focuses on items such as grocery checkout bags, straws, stir sticks, six-pack rings, plastic cutlery and food takeout containers made from hard-to-recycle plastics. Several municipalities in British Columbia have already implemented their own guidelines for specific items, such as grocery checkout bags.  
 
Just over three-in-four British Columbians (76%, -1) acknowledge relying on their own reusable bag to transport groceries out of a store after purchasing them. Significantly smaller proportions of the province’s residents use bags provided by the store, either made out of paper (11%) or plastic (9%).  
 
“There is a generational gap in the adoption of reusable bags in British Columbia,” says Mario Canseco, President of Research Co. “Practically nine-in-ten residents aged 55 and over (88%) are already using their own bags at grocery stores, compared to 73% among those aged 35-to-54 and 62% among those aged 18-to-34.”  
 
Just over half of British Columbians (51%, -3) say they go out of their way to recycle “all of the time”, such as holding on to bottles and cans until they can be placed into a proper recycling bin. Once again, this behaviour is more common among the province’s residents aged 55 and over (66%) than their counterparts aged 35-to-54 (50%) and aged 18-to-34 (32%).  
 
More than three-in-five residents of Vancouver Island (65%) and Northern BC (63%) claim to go out of their way to recycle “all of the time.” The proportion is lower in Southern BC (58%), the Fraser Valley (57%) and Metro Vancouver (44%).  
 
One-in-five British Columbians (20%, -6) acknowledge limiting hot water usage in their home “all the time” by taking shorter showers or running washing machines or dishwashers with full loads only.  
 
Fewer British Columbians say they unplug electrical devices in their home—such as TVs, computers and cell phone chargers—when they are not in use (12%, -1), buy biodegradable products (5%, -2) or eat organic or home-grown foods (also 5%, -2) “all of the time.”
 
Methodology:
Results are based on an online study conducted from December 21 to December 23, 2021, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.
 

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

Shopping Habits of British Columbians Altered by Pandemic

A majority of the province’s residents aged 18-to-34 acknowledge that they prefer to buy things online instead of in person.  

Vancouver, BC [December 3, 2021] – British Columbians are not visiting restaurants and coffee shops as much as they did before the COVID-19 pandemic, and more than a third are relying on online platforms more often to acquire items and gifts, a new Research Co. poll has found.  

In the online survey of a representative provincial sample, at least three-in-five British Columbians say they are visiting a sit-down restaurant less often than before the pandemic for breakfast (60%), lunch (62%) or dinner (65%).  

Almost two thirds of British Columbians (64%) also acknowledge that they are having a drink at a pub or bar less often than they did two years ago.  

Significant proportions of British Columbians also report visiting coffee shops less often to purchase beverages or snacks to go (40%) or to be enjoyed inside the venue (59%).  

Seven-in-ten British Columbians of East Asian descent (70%) say they are dining out less often than they did before the pandemic. Two thirds of the province’s residents of European (66%) and First Nations origins (also 66%) are also not visiting restaurants for dinner as often as they used to.  

Across the province, 27% of British Columbians say they are buying groceries in person less often now than two years ago. About two-in-five of the province’s residents also say they are going to stores less often than before the pandemic to purchase items for the home or family (38%) or to buy gifts (42%).  

Conversely, 22% of British Columbians say they are purchasing groceries online for home delivery more often than two years ago. More than a third are also relying on online platforms more often now to acquire gifts (36%) or items for the home or family (38%).  

When asked if they prefer buying things online or in person, a majority of British Columbians (54%) express a predilection for in store purchases, while two-in-five (41%) say they would rather use the internet.  

“There are some clear generational differences when British Columbians are asked about how they like to buy things,” says Mario Canseco, President of Research Co. “Most of the province’s residents aged 18-to-34 (56%) prefer online platforms, those aged 55 and over are fonder of buying things in person (71%) and those aged 35-to-54 are evenly split.”  

Methodology:
Results are based on an online study conducted from November 15 to November 17, 2021, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.5 percentage points, 19 times out of 20.
 

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490