Category: Technology

Canadians Approve of Processes to Decrease Infertility

Canadians Approve of Processes to Decrease Infertility

By Mario Canseco

Three-in-four Canadians agree with proposals for the health care system to cover the cost of in vitro fertilization in their province.

Vancouver, BC [January 24, 2024] – Few Canadians express reservations about specific processes that can help people conceive, a new Research Co. poll has found.

In the online survey of a representative national sample, almost four-in-five Canadians (78%) approve of In vitro fertilization, a process of fertilization where an egg is combined with sperm in vitro.

Similar proportions of Canadians approve of sperm donation (76%), egg donation (also 76%) and surrogacy, a process in which a woman carries and delivers a child for a couple or individual (74%).

Across Canada, more than two-in-five residents (41%) say themselves or someone they know have been affected by infertility—including 47% of women and 47% of Canadians aged 18-to-34.

Practically seven-in-ten Canadians who have experienced infertility, or who have a family member, friend, colleague who has (69%), say that cost was a barrier to proceeding with treatment.

At the present time, three provinces—British Columbia, Alberta and Saskatchewan—lack specific guidelines for the health care system to cover the cost of in vitro fertilization.

About three-in-ten Canadians (29%) endorse the model currently in place in Ontario and Quebec, which covers the costs of one round of in vitro fertilization treatment. About one-in-five Canadians (21%) select the system adopted by Manitoba and Nova Scotia, which offer a tax credit of up to 40 per cent of in vitro fertilization treatment costs.

Fewer Canadians express a preference for two other funding models: a one-time grant of $5,000 to be used for in vitro fertilization treatment which is currently in place in New Brunswick (14%) or a grant of $5,000 to be used for in vitro fertilization treatment for a maximum of three cycles, which has been implemented in Newfoundland and Labrador (11%).

“Only 25% of Canadians think in vitro fertilization should not be funded by the health care system,” says Mario Canseco, President of Research Co. “This includes 28% of men, 35% of Canadians aged 55 and over and 32% of Conservative Party voters in the 2021 federal election.”

Earlier this month, Pope Francis called for a ban on surrogacy, stating: “I consider despicable the practice of so-called surrogate motherhood, which represents a grave violation of the dignity of the woman and the child, based on the exploitation of situations of the mother’s material needs.”

Just under a third of Canadians (32%) are in favour of banning surrogacy, while a majority (57%) disagree and 12% are undecided.

Rejection to a ban on surrogacy reaches 61% among women and 63% among Canadians aged 55 and over.

Methodology: Results are based on an online survey conducted from January 12 to January 14, 2024, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:
Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

British Columbians Skeptical About Move to “Zero Emission” Cars

British Columbians Skeptical About Move to “Zero Emission” Cars

By Mario Canseco

Half of the province’s drivers (50%) foresee their next vehicle being electric, down nine points since April 2022.

Vancouver, BC [January 18, 2024] – More than half of British Columbians question whether the new goal of the Zero-Emission Vehicles Act will ultimately be met, a new Research Co. poll has found.

In May 2019, the Government of British Columbia passed the Zero-Emission Vehicles Act, which sought to ensure that, by the year 2040, all light-duty cars and trucks sold in the province will be “zero emission.” In October 2023, the provincial government amended the legislation, which now calls for the sale of gas-powered light-duty cars and trucks to be phased-out by 2035—five years earlier than originally proposed.

In the online survey of a representative provincial sample, only 37% of British Columbians think the goal of ensuring that, by the year 2035, all light-duty cars and trucks sold in the province will be “zero emission” is achievable, down 16 points since a similar Research Co. poll conducted in April 2022.

More than half of British Columbians (54%, +15) think the new goal is not achievable—a proportion that reaches 66% among those aged 55 and over and 69% in Southern BC.

A majority of British Columbians (57%, -16) agree with the provincial government’s decision to ensure that, by the year 2035, all light-duty cars and trucks sold in the province will be “zero emission”, while one third (34%, +14) disagree and 9% (+3) are undecided.

Half of British Columbians who drive their own cars in (50%, -9) say it is “very likely” or “moderately likely” that the next vehicle they acquire for themselves or their household will be electric.

“Most drivers in Metro Vancouver (58%, -6) continue to believe that their next car will be electric,” says Mario Canseco, President of Research Co. “The proportions are lower among drivers who reside in the Fraser Valley (49%, -13), Southern BC (48%, -6), Vancouver Island (45%, -8) and Northern BC (42%, +6).”

More than half of drivers in British Columbia (58%, -1) say they would be less likely to purchase an electric vehicle because it is too expensive compared to non-electric options.

At least two-in-five drivers in British Columbia cited three other possible deterrents: fear of becoming stranded if they are unable find a charging station (47%, -7), not having enough places to charge the vehicle in the areas where they usually drive (45%, -5) and not having a place to charge the vehicle where they currently live (such as a strata) (40%, -4). Significantly fewer drivers (15%, +2) mention the “feel” of the vehicle compared with a non-electric option.

Compared to 2022, the proportion of drivers in British Columbia aged 18-to-34 and aged 35-to-54 who express a fear of becoming stranded as a possible reason to avoid purchasing an electric vehicle has dropped, from 44% to 35% among those aged 18-to-34 and from 55% to 45% among those aged 35-to-54.

There is little change in the proportion of drivers aged 55 and over who express a fear of becoming stranded as a possible reason to avoid purchasing an electric vehicle, going from 60% in 2022 to 59% in 2024.

Methodology: Results are based on an online study conducted from January 8 to January 10, 2024, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:
Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Canadian Social Media Users Report a Worsening Experience

Canadian Social Media Users Report a Worsening Experience

By Mario Canseco

More than a third encountered “fake news” and more than one-in-four found racist comments or content in their feed.

Vancouver, BC [January 10, 2024] – Recent changes to social media platforms have not resulted in Canadian users having a better time online, a new Research Co. poll has found.

In the online survey of a representative national sample, three-in-ten Canadian users of X (formerly known as Twitter) (30%) say their overall experience on the platform has worsened over the past year.

Almost one-in-four Canadian users of Facebook (23%) say they are having a worse time on the platform. The proportion of dissatisfied Canadian social media users is lower for Snapchat (19%), TikTok (18%) and Instagram (15%).

In an open-ended question, Canadian social media users reported four main reasons for their worsening experience: extremism (14%), “fake news” (also 14%), toxicity (12%) and advertising (also 12%).

Other reasons cited by dissatisfied Canadian social media users include racism (6%), bad updates (5%), Elon Musk (also 5%), news from Canada being inaccessible (also 5%), algorithms (4%) and scams (also 4%).

More than a third of Canadian social media users (37%, -2 since a similar Research Co. poll conducted in April 2021) say they found links to stories on current affairs that were obviously false (sometimes referred to as “fake news”) over the past year.

Significant proportions of Canadian social media users encountered content or comments on their social media feed that they considered racist (27%, =), homophobic (22%, +3) or offensive to people with disabilities (19%, -1). Still, fewer than one-in-four Canadian social media users (23%, =) reported another user for offensive content or comments.

About a third of Canadian social media users (32%, +5) posted something that they deleted after thinking it over twice. Smaller proportions claim to have lost a friend (or to have stopped talking to a friend) over a social media conversation (14%) or recall making a comment on social media that was used against them in a different conversation (8%) over the past year.

Seven-in-ten Canadian social media users (70%, -1) say it is difficult to discern which social media accounts are real and which ones are fake—a proportion that rises to 83% among those aged 55 and over.

Almost two thirds of Canadian social media users (65%, -4) believe “anonymous” social media accounts should be banned and want people to only comment and post if they use their real name and likeness.

More than three-in-five Canadian social media users (62%, -3) think “creeping” on social media should be dealt with and want social media platforms to always allow users to see who has viewed their profiles, photos and posts.

Three-in-five Canadian social media users (60%, =) believe politicians who have a social media account should not be able to block users from engaging with them.

More than half of Canadian social media users who voted for the Liberal Party in the last federal election (56%) think politicians should not resort to blocking social media users. The proportions are higher among Canadian social media users who voted for the New Democratic Party (NDP) (65%) or the Conservative Party (71%) in 2021.

Methodology: Results are based on an online survey conducted from December 26 to December 28, 2023, among 838 adults in Canada who are users of social media platforms, such as Facebook, X (formerly known as Twitter), Instagram and Snapchat and TikTok. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.4 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:
Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

British Columbians Are Getting More Foreign Calls and Messages

British Columbians Are Getting More Foreign Calls and Messages

By Mario Canseco

The proportion of mobile phone users who have received “scam” phone calls has dropped from 50% in 2022 to 42% now.

Vancouver, BC [January 3, 2024] – Practically three-in-five British Columbians have been targeted by a specific type of unsolicited phone call or message in the past two months, a new Research Co. poll has found.

In the online survey of a representative sample of British Columbians, 59% of mobile phone users have received phone calls and/or phone messages where an individual speaks Cantonese or Mandarin, up eight points since a similar Research Co. poll conducted in December 2021.

Practically seven-in-ten mobile phone users in Metro Vancouver (69%) have received phone calls or messages in a foreign language over the past two months. The proportions are lower in the Fraser Valley (55%), Vancouver Island (45%), Southern BC (42%) and Northern BC (27%).

The incidence of “scam” phone calls and messages fell in late 2023 compared to late 2021. Across British Columbia, 42% of mobile phone users (-8) say they received phone calls and/or phone messages from an individual purporting to represent a government agency (such as the Canada Revenue Agency) over the past two months.

Residents of the Fraser Valley are more likely to have received these “scam” phone calls or messages over the past two months (50%) than those who live in Vancouver Island (44%), Northern BC (42%), Metro Vancouver (41%) and Southern BC (34%).

Fewer than one-in-five mobile phone users in British Columbia (18%, =) have received text messages asking them if they support a specific party or policy sent by an individual they do not know.

“Mobile phone users in British Columbia aged 55 and over are more likely to receive calls or messages in a foreign language (63%) than their counterparts aged 18-to-34 (53%),” says Mario Canseco, President of Research Co. “Conversely, about one-in-four mobile phone users in British Columbia aged 18-to-34 (24%) have dealt with messages of a political nature over the past two months.”

Methodology: Results are based on an online study conducted from December 8 to December 10, 2023, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:
Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

British Columbians Still Peeved by Hefty Mobile Phone Bills

British Columbians Still Peeved by Hefty Mobile Phone Bills

By Mario Canseco

Fewer than three-in-ten of the province’s residents think the federal and provincial governments will make things better.

Vancouver, BC [November 29, 2023] – More than seven-in-ten mobile phone users in British Columbia think they are paying too much for their service, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 72% of mobile phone users describe the costs of their plan as “expensive”, up two points since a similar Research Co. survey conducted in September 2021.

Residents of Metro Vancouver are more likely to say that their mobile phone plan is “expensive” (75%) than their counterparts in Southern BC (72%), Northern BC (70%), the Fraser Valley (69%) and Vancouver Island (61%).

A monthly plan for a mobile phone in Canada with two gigabytes of data costs about $75. Practically three-in-five British Columbians (58%, +1) think a similar plan would be less expensive in the United States.

More than two-in-five British Columbians also believe that mobile phone costs would be cheaper in Australia (41%, +8) and Italy (43%, +9).

“British Columbians aged 55 and over are keenly aware of the cost of mobile services in the United States,” says Mario Canseco, President of Research Co. “Three-in-four (76%) know that plans are less expensive in the neighbouring nation.”

In 2019, the federal Liberal Party campaigned on a promise to reduce the cost of mobile phone and internet bills for Canadians.

Only 24% of British Columbians (-1) think the federal government will “definitely” or “probably” achieve this promise.

Also in 2019, the provincial government appointed MLA Bob D’Eith to work with the federal government to explore more affordable and transparent mobile phone options.

Just 26% of British Columbians (-6) believe the provincial government’s actions will be successful.

British Columbians aged 55 and over are particularly scathing in their assessment of the political pledges related to mobile phone costs. Only 12% of them think the federal government will fulfill its promise, and just 18% feel the same way about the actions of the provincial administration.

Methodology: Results are based on an online study conducted from November 9 to November 11, 2023, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:
Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Speed-on-Green Cameras Remain Popular in British Columbia

Speed-on-Green Cameras Remain Popular in British Columbia

By Mario Canseco

Just over three-in-five of the province’s residents would like to see the speed limit reduced to 30 km/h on select residential streets.

Vancouver, BC [November 24, 2023] – More than seven-in-ten British Columbians are in favour of using red light cameras to also capture vehicles that are speeding through intersections, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 72% of British Columbians support the use of speed-on-green cameras, unchanged since a similar Research Co. poll conducted in September 2022.

“The reliance on red light cameras to issue tickets for speeding is not politically contentious in British Columbia,” says Mario Canseco, President of Research Co. “Sizeable proportions of residents who voted for the BC Liberals (76%), the BC New Democratic Party (NDP) (74%) and the BC Green Party (73%) in 2020 agree with this approach.”

Almost three-in-four British Columbians (73%, -3) are in favour of fixed speed cameras, which stay in one location and measure speed as a vehicle passes.

Most British Columbians are also supportive of two other types of automated speed enforcement: mobile speed cameras, which can be moved from place to place (65%, -1), and point-to-point enforcement, which uses cameras at two or more distant points on a road to issue tickets to vehicles whose average speed over the distance was excessive (57%, -4).

More than two-in-five British Columbians (43%, +4 since a similar Research Co. poll conducted in June 2022) say they see a car that they perceive is circulating above the speed limit of 50 km/h “at least once a day” on the street where they reside—a proportion that rises to 47% in the Fraser Valley.

In 2019, Vancouver City Council unanimously passed a motion to establish a pilot project to reduce the speed limit to 30 km/h on select residential streets in the city. The pilot project was first implemented in the Grandview-Woodland neighbourhood.

Almost seven-in-ten British Columbians (69%, -3) think Vancouver’s pilot project is a “very good” or “good” idea—including 71% of women, 73% of residents aged 18-to-34 and 76% of those who reside in Northern BC.

Just over three-in-five British Columbians (61%, -5) would personally like to see the speed limit reduced to 30 km/h on all residential streets in their own municipality, while keeping the speed limit on arterial and collector roads at 50 km/h.

Support for a reduced residential speed limit is highest in Northern BC (67%), followed by Vancouver Island (64%), Metro Vancouver (61%), the Fraser Valley (58%) and Southern BC (52%).

Methodology: Results are based on an online study conducted from November 9 to November 11, 2023, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:
Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Propensity for Activism Rises in Some Instances in British Columbia

Propensity for Activism Rises in Some Instances in British Columbia

By Mario Canseco

Local projects related to nuclear power, coal and oil would motivate one-in-four residents to actively protest.

Vancouver, BC [November 8, 2023] – Compared to 2022, fewer British Columbians would refrain from actively or passively protesting under specific circumstances, a new Research Co. poll has found.

In the online survey of a representative provincial sample, more than half of British Columbians would take no action if seven establishments were to seek a permit to set up within three blocks of their home: a hospital (68%, -7 since a similar Research Co. poll conducted in July 2022), a pub or bar (65%, -4), an entertainment complex (64%, -5), a mall (62%, -3), a recycling depot (58%, -5), a marijuana store (54%, -6) or a cell phone tower (53%, -1).

Perceptions are more nuanced on four other establishments that could be located within three blocks of a respondent’s home. Practically half would take no action against a low-income housing project (49%, -9), while fewer feel the same way about a composting site (38%, -5), a homeless shelter (36%, -7) or a sewage or wastewater treatment plant (28%, -3).

“Just over one-in-four British Columbians (26%) would actively protest if a homeless shelter was considered in the vicinity of their homes,” says Mario Canseco, President of Research Co. “Residents of the Fraser Valley (30%) and Southern BC (28%) are more likely to say they would donate to opponents or attend town halls in this instance.”

When asked about specific establishments that could be located within the boundaries of their municipality, more than half of British Columbians would take no action against wind turbines (63%, -4), a recycling plant (61%, -3), a casino (also 61%, -1) or a military base (58%, +1).

More than two-in-five British Columbians would not actively or passively protest a natural gas pipeline (47%, +4) or an oil pipeline (43%, +4) in their municipality.

Fewer than two-in-five British Columbians would openly welcome six other establishments to their municipality: an incinerator for waste treatment (38%, =), a prison (also 38%, -3), a landfill site for waste disposal (37%, =), an oil refinery (36%, +2), a nuclear power plant (34%, +4) or a coal terminal (32%, +1).

About one-in-four British Columbians say they would actively protest if a nuclear power (27%), a coal terminal (26%) or an oil refinery (24%) were considered for their municipality.

When British Columbians are asked if they have done certain things over the course of their lives, the two highest responses are using social media to protest or support an issue (25%) and donating money to an organization that supports or opposes an issue (23%).

Fewer than one-in-five British Columbians have participated in other activities, such as attending a public consultation meeting or process (17%) attending a protest (16%), joining a political party (9%), joining a political campaign (6%) or taking legal action against a development or project (4%).

Practically a third of British Columbians aged 18-to-34 (32%) have used social media to protest or support an issue. A similar proportion of residents aged 55 and over (31%) have attended public consultations or meetings.

Methodology: Results are based on an online study conducted from October 12 to October 14, 2023, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:
Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Workplaces in British Columbia Failing to Meet Everyone’s Needs

Workplaces in British Columbia Failing to Meet Everyone’s Needs

By Mario Canseco

A third of the province’s residents who live with a disability face attitudinal and systemic barriers “all” or “most” of the time.

Vancouver, BC [October 18, 2023] – British Columbians who face barriers or difficulties with their daily activities, or whose activities are limited because of a disability or long-term physical, mental or health condition, are particularly dissatisfied with the current state of workplaces, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 60% of British Columbias say they are “satisfied” with how workplaces are equipped to assist people with disabilities. Among British Columbians who live with a disability, the level of satisfaction drops to 46%.

Most British Columbians who live with a disability are satisfied with the way universities (52%), parks and beaches (53%), their municipality (54%), stores and malls (57%), Canada (also 57%) and the province (60%) are equipped to handle their needs.

British Columbians who live with a disability were asked about the types of barriers that they experience in their daily lives.

More than one-in-five British Columbians who live with a disability say they experience three barriers “all of the time” or “most of the time”: technological (such as devices or technological platforms not being accessible to those who require assistive devices) (23%), information or communications (lacking consideration for individuals with sensory disabilities, such as hearing, seeing or learning) (27%) and architectural or physical (such as elements of buildings or outdoor spaces that create barriers to persons with disabilities) (28%).

At least a third of British Columbians who live with a disability experience two barriers “all of the time” or “most of the time”: organizational or systemic (such as policies, procedures or practices that unfairly discriminate and can prevent individuals from participating fully in a situation) (33%) and attitudinal (such as behaviours, perceptions and assumptions that discriminate against persons with disabilities) (34%).

“More than half of British Columbians aged 18-to-34 who live with a disability (53%) say they experience attitudinal barriers all or most of the time,” says Mario Canseco, President of Research Co. “Only 15% say they never face these barriers.”

A third of British Columbians who live with a disability (34%) recall having been negatively stereotyped or judged by colleagues because of their disability, while more than one-in-five (22%) had difficulty entering a workplace or school because of improper facilities.

More than a quarter of British Columbians who live with a disability (27%) had access to quiet areas in a workplace or school when needed, and 22% were provided with special supports to complete their work or studies.

Methodology: Results are based on an online study conducted from September 17 to September 19, 2023, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Canadians Divided on what Artificial Intelligence Will Bring

Canadians Divided on what Artificial Intelligence Will Bring

By Mario Canseco

While 46% regard the new technology as “a threat”, 40% see it as “an opportunity” for humanity.

Vancouver, BC [October 11, 2023] – The future of artificial intelligence (AI) is splitting views across Canada, a new Research Co. poll has found.

In the online survey of a representative national sample, 46% of Canadians think AI is “a threat”, while 40% consider it “an opportunity” for humanity.

On a regional basis, belief in AI as an opportunity for humanity is highest in Alberta (45%), followed by British Columbia (44%), Quebec (also 44%), Ontario (41%), Atlantic Canada (40%) and Saskatchewan and Manitoba (30%).

“More than a third of Canadians in the lowest income bracket (36%) think of artificial intelligence as an opportunity,” says Mario Canseco, President of Research Co. “The proportions are significantly higher among respondents in the other income brackets (each at 44%).”

Three-in-five Canadians (60%) have followed news stories about AI “very closely” or “moderately closely” over the past year—including 67% of those aged 18-to-34 and 66% of those aged 35-to-54.

At least seven-in-ten Canadians are “very concerned” or “moderately concerned” about three issues: AI causing an event that leads to the loss of human life (70%), AI leading to less intelligent students at schools of universities (73%) and AI taking over jobs currently performed by humans (77%).

The notion of AI eventually producing less intelligent students is a concern for 75% of women, 77% of Canadians aged 55 and over and 79% of Conservative Party voters in the 2021 federal election.

At this stage, Canadians are not particularly confident in politicians to develop and manage AI. Only 34% trust the federal government. The rating is similar for provincial governments (33%) and lower for international governments (22%).

About three-in-five Canadians express confidence in doctors and nurses (62%) and universities (59%) to develop and manage AI. The rating is lower for tech executives (40%) and business executives and CEOs (24%).

Most Canadians (55%) are currently in favour of slowing down the development of AI. Smaller proportions would prefer to continue to develop AI as quickly as possible (20%) or abandon its development altogether (13%).

Methodology:Results are based on an online study conducted on September 27 and September 28, 2023, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Emergency Preparedness Slowly Getting Better in British Columbia

Emergency Preparedness Slowly Getting Better in British Columbia

By Mario Canseco

More than three-in-four of the province’s residents are concerned about being personally affected by a fire or an earthquake.

Vancouver, BC [October 6, 2023] – Compared to 2021, the proportion of British Columbians who have taken action in order to face an emergency has increased slightly, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 41% of British Columbians have bought or prepared an emergency kit with supplies they might need in case of a natural disaster, a serious accident, or an incident caused by human error, up two points since a similar Research Co. survey conducted in August 2021.

Just over three-in-ten British Columbians (31%, +3) have put together an emergency plan that includes how to get in touch with family or friends in case of an emergency, and just under one-in-four (24%, +2) have established a meeting place with family or friends in case of an emergency.

“Only 36% of British Columbians aged 18-to-34 and aged 35-to-54 admit to lacking an emergency kit, an emergency plan and a meeting place,” says Mario Canseco, President of Research Co. “Among their counterparts aged 55 and over, the proportion rises to 48%.”

The two emergencies that British Columbians are concerned the most about are a fire (81%, +1) and an earthquake (76%, +4).

At least three-in-five British Columbians are “very concerned” or “moderately concerned” about high winds (66%, +8), intense rainfall (65%, +12), a flood (63%, +12) or heavy snowfall (60%, +13) personally affecting them. The rating is lower for a toxic spill (56%, +9), a tsunami (51%, +9), a landslide (50%, +11) and a terrorist attack (46%, =).

There are some striking regional differences on some of these concerns. Just under three-in-five residents of Vancouver Island (58%) are worried about facing a tsunami, while three-in-four residents of the Fraser Valley (75%) are worried about being personally affected by floods.

Just over half of British Columbians (55%) “definitely” or “probably” have confidence in the ability of their neighbours to successfully deal with an emergency. The rating is similar for the provincial government (57%, -9) and their municipal government (56%, -7), but decidedly lower for the federal government (49%, -10).

Just over three-in-four British Columbians (75%, +1) believe it is likely that an earthquake strong enough to damage buildings will occur in British Columbia in the next 50 years.

Methodology: Results are based on an online study conducted from September 17 to September 19, 2023, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Many Canadians Still Displeased with Drivers as Bad Habits Drop

Many Canadians Still Displeased with Drivers as Bad Habits Drop

By Mario Canseco

The proportion of Canadians who witnessed a driver turning without signaling fell by 10 points since 2022.

Vancouver, BC [September 22, 2023] – While fewer Canadians recall seeing five improper behaviours on the road, almost half continue to think that drivers in their municipality are not as good as they used to be, a new Research Co. poll has found.

In the online survey of a representative national sample, 46% of Canadians believe drivers in their city or town are worse now than five years ago, down two points since a similar Research Co. poll conducted in August 2022.

Most residents of Atlantic Canada (52%, -9) think local drivers are not as good as they were in 2018. The proportions are lower in Quebec (47%, +13), Ontario (also 47%, +-9), British Columbia (45%, -12), Saskatchewan and Manitoba (42%, =) and Alberta (41%, -2).

“More than half of Canadians aged 55 and over (56%, -2) are convinced that drivers in their city or town are worse now than five years ago,” says Mario Canseco, President of Research Co. “The proportions are lower among their counterparts aged 35-to-54 (43%, -9) and aged 18-to-34 (37%, +3).”

The annual survey also measures the incidence of specific occurrences on the country’s roads. Over the past month, just under three-in-five Canadians (59%, -10) recall seeing a driver not signalling before a turn, including 66% of Albertans.

Half of Canadians (50%, -4) recently witnessed a car taking up two or more spots in a parking lot, while fewer recall drivers not stopping at an intersection (45%, -4), drivers turning right or left from an incorrect lane (35%, -5) or a close call, such as having to slam the brakes or steer violently to avoid a collision (34%, -3).

For practically three-in-five Canadians (59%, +1), there are specific groups or people in their city or town who are worse drivers than others.

For the third consecutive year, the top four responses offered by Canadians on this open-ended question are “young” (33%, -7), “elderly” (21%, +3), “Asian (16%, -3) and “immigrant” (12%, +4).

Methodology: Results are based on an online study conducted from September 2 to September 4, 2023, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Canadians Deeply Divided on Use of Biometrics for Purchases

Canadians Deeply Divided on Use of Biometrics for Purchases

By Mario Canseco

Smartphone payments are gaining ground among Canadians aged 18-to-34, while those aged 55 and over prefer credit cards.

Vancouver, BC [September 6, 2023] – Support for the notion of paying for goods and services through biometrics has grown in Canada over the past year, a new Research Co. poll has found.

In the online survey of a representative national sample, 44% of Canadians say they would like to see people relying on fingerprints, palm recognition or iris scans to make purchases in their lifetime, up four points since a similar Research Co. poll conducted in April 2022.

More than two-in-five Canadians (45%, -4) say they would not like to see body measurements and calculations being used to buy things, while 11% (-1) are undecided.

“More than half of Canadians aged 18-to-34 (54%) would welcome a world where payments can be made through biometrics,” says Mario Canseco, President of Research Co. “Their counterparts aged 35-to-54 (44%) and aged 55 and over (31%) are not as certain.”

Just under one-in-four Canadians (23%, +5) expect to be able to rely on biometrics to make purchases in the next five years, while a third (33%, +1) foresee this option becoming available in the next 10 years.

Canadians were also asked how much they have used specific methods to buy things over the course of the past month.

Fewer than one-in-five financial transactions in Canada (18%) involved the use of cash, while two-in-five (40%) were made through a credit card and just under three-in-ten (28%) entailed a debit card.

Canadians across the country were less likely to make payments through a smartphone (7%), an e-transfer (6%) or a cheque (2%).

Credit cards are the method used in half of all purchases made by Canadians aged 55 and over (50%). Reliance on this method is lower among Canadians aged 35-to-54 (41%) and aged 18-to-34 (31%).

Fewer than three-in-ten transactions across all age groups are handled with a debit card. Canadians aged 18-to-34 are more likely to use their smartphone to make purchases (10%) than their older counterparts.

More than three-in-five Canadians (63%, =) say there was a time in the past month when they did not have any paper money with them and had to make a purchase of less than $10 with their credit or debit card.

Ontarians (71%) and Albertans (70%) are more likely to report having made a small purchase with a credit or debit card in the past month.

Methodology: Results are based on an online study conducted from August 17 to August 19, 2023, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Phone Calls to Strangers Cause Anxiety for Half of Canadians

Phone Calls to Strangers Cause Anxiety for Half of Canadians

By Mario Canseco

Residents of the country remain divided on whether text messages or emails are impersonal as modes of communication. 

Vancouver, BC [August 25, 2023] – Many Canadians are not thrilled at the prospect of having to connect by phone with a stranger, a new Research Co. poll has found.

In the online survey of a representative national sample, 53% of Canadians say they feel anxious when they have to make a phone call to a person they do not know, up two points since a similar Research Co. poll conducted in April 2022.

“Two thirds of Canadians aged 18-to-34 (66%) dread a telephone conversation with a stranger,” says Mario Canseco, President of Research Co. “The proportions are lower among their counterparts aged 35-to-54 (55%) and aged 55 and over (40%).”

As was the case last year, Canadians remain split in their assessment of text messages and emails, with 46% believing this form of communication is impersonal and 47% disagreeing with this notion.

Canadians who reside in Saskatchewan and Manitoba (49%), Ontario (48%) and British Columbia (47%) are more likely to consider text messages and emails as impersonal than their counterparts in Quebec (44%), Atlantic Canada (42%) and Alberta (41%).

Just over two-in-five Canadians (43%) say they would have no problem giving a speech in front of other people—a proportion that drops to 39% among women.

Compared to last year, there is some movement in the preferred modes of communications chosen by Canadians for various tasks.

Just over a third of Canadians (35%, +2) would place a phone call if they had to ask a question to their municipality or City Hall, while 31% (-8) would send an e-mail and 22% (+2) would schedule a meeting in person.

Two-in-five Canadians (41%, +4) would place a phone call if they had to ask a question to their bank, while three-in-ten (31%, -1) would have an in person meeting. Significantly fewer Canadians would communicate with their financial institution via email (11%, -4), app (9%, -2) or text message (7%, +2).

More than three-in-four Canadians (77%, -5) think the best way to end a relationship with someone is in person. For 9% (+2), a text message would be a reasonable way to break up—a proportion that rises to 13% among those aged 18-to-34.

Two thirds of Canadians (68%, -5) would prefer to quit a job in person, while 13% (-2) would leave a position after sending an email, including 19% of Canadians aged 35-to-54.

Canadians remain divided on their preferred way to order food delivery to their home, with very similar proportions opting for a phone call (40%,+1) or an app (38%, -1).

Methodology: Results are based on an online study conducted from August 17 to August 19, 2023, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Home Office Still Desirable for Young Workers in British Columbia

Home Office Still Desirable for Young Workers in British Columbia

By Mario Canseco

One-in-five British Columbians who worked from home during the pandemic have left a job over work-from-home guidelines. 

Vancouver, BC [July 19, 2023] – The COVID-19 pandemic has had a lasting impact on the way British Columbians perceive work, with a significant proportion of young adults interested in avoiding the office, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 19% of British Columbians who worked from home at some point during the COVID-19 pandemic say they left a position because their company did not allow them to work from home as often as they wanted.

“Few British Columbians aged 35-to-54 and aged 55 and over have quit after a disagreement over work-from-home regulations (9% and 2% respectively),” says Mario Canseco, President of Research Co. “In stark contrast, 39% of pandemic home workers aged 18-to-34 have switched jobs at least once since 2020 to be able to work from home more often.”

Across the province, 49% of employed adults say they had to work from home at least temporarily during the COVID-19 pandemic.

Fewer than one-in-five of British Columbia’s pandemic home workers (17%) are no longer working from home at all. This leaves 32% who are able to labour from home once or twice a week, 19% who do so three or four days a week, and 32% who do so five days a week.

The proportion of British Columbia’s pandemic home workers who are no longer commuting to an office reaches 36% in Metro Vancouver, 29% in the Fraser Valley and 27% in Vancouver Island.

More than three-in-five of British Columbia’s pandemic home workers (63%, unchanged since a similar Research Co. poll conducted in September 2022) are happy with their current arrangements. Just under one-in-four (23%, -4) say they are working from home less often than they would like to, and 14% (+4) say they are working from home more often than they would like to.

More than half of British Columbia’s pandemic home workers (55%, +2) say they are “very likely” or “moderately likely” to seek a different job if their current company does not allow them to work from home as often as they want.

Sizeable proportions of British Columbia’s pandemic home workers would also consider new positions in their own metropolitan area (64%, -2), their own province (58%, -1) or a different province (46%, +1) to work from home more often.

Methodology: Results are based on an online study conducted from July 3 to July 8, 2023, among 1,000 adults who work in British Columbia, including 492 who worked from home during the COVID-19 pandemic. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.1 percentage points for all workers and +/- 4.4 percentage points for home workers, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Few Canadians Are Paying Attention to Online News Act

Few Canadians Are Paying Attention to Online News Act

By Mario Canseco

More than two-in-five consumers of online news would try a different search engine if Bill C-18 restricts access to platforms.

Vancouver, BC [July 12, 2023] – Fewer than half of Canadians are monitoring the discussions related to Bill C-18, a new Research Co. poll has found.

In the online survey of a representative national sample, 41% of Canadians are following news stories related to the Online News Act “very closely” or “moderately closely”.

Men (47%), Canadians aged 18-to-34 (50%) and British Columbians (also 50%) are more likely to be currently paying attention to Bill C-18.

The Online News Act seeks to compel Internet companies—such as Meta or Google—to negotiate deals and ultimately pay Canadian media companies for the content they preview and link to on their platforms.

At this point, just over two-in-five Canadians (43%) agree with the idea behind Bill C-18, while 35% disagree and 23% are undecided.

“Support for the Online News Act is highest among Liberal Party voters in the 2021 federal election (56%),” says Mario Canseco, President of Research Co. “Only 40% of Conservative Party voters and 38% of New Democratic Party (NDP) voters hold positive views on Bill C-18.”

More than three-in-five Canadians (63%) access news online (on a smartphone, computer, or tablet) at least four days a week. The proportions are lower for television news (51%), radio news (34%) and print (15%).

More than half of Canadians aged 55 and over (56%) watch television news every day, compared to 28% among those aged 35-to-54 and 19% among those aged 18-to-34.

About half of Canadians aged 35-to-54 (51%) and aged 55 and over (49%) are daily consumers of online news, along with 37% of those aged 18-to-34.

Canadians who access news online were asked about the way they seek content. More than a third say they access specific stories through a news aggregator (such as Google News) (42%), through a search engine, seeking information about a specific event (38%) or clicking on a link they saw on social media (35%) at least four days a week.

Fewer Canadians who access news online at least four days a week rely on three other methods: typing the URL of a specific website (28%), through newsletters they have subscribed to (21%) or through podcasts (15%)

Bill C-18 has the potential to restrict content that Canadians can find online on news aggregators. At least two-in-five Canadians who access news online say they would be likely to try a different search engine (43%) or access news on television (40%) if their ability to find content is limited.

Fewer Canadians who access news online are willing to try a different news aggregator (29%), bookmark news websites (28%), access news on the radio (also 28%) or access news on a print publication (18%).

Methodology: Results are based on an online study conducted on July 4 and July 5, 2023, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Distracted Driving on the Rise Across British Columbia

Distracted Driving on the Rise Across British Columbia

By Mario Canseco

Public support for three proposed penalties for offenders is up markedly since 2022.

Vancouver, BC [June 23, 2023] – More than three-in-five British Columbians noticed a distracted driver on the road over the past four weeks, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 62% of British Columbians say they witnessed a driver talking on a hand-held cell phone or texting while driving over the past four weeks, up 16 points since a similar Research Co. poll conducted in April 2022.

On a regional basis, residents of the Fraser Valley are more likely to report seeing a distracted driver recently (82%) than their counterparts in Northern BC (66%), Vancouver Island (63%), Southern BC (59%) and Metro Vancouver (57%).

Drivers caught emailing, texting, or using an electronic device while driving in British Columbia face a fine of $368 and four penalty points (currently equivalent to $214) in their insurance penalty point premium. This means a total of $582 for a first-time infraction.

More than half of British Columbians (54%, -2) believe the current fine for distracted driving in the province is “about right”, while 29% (+5) consider it “too low” and 12% (-3) deem it “too high.”

Since 2022, support for three possible penalties for drivers caught emailing, texting, or using an electronic device in British Columbia has risen across the province.

Just over two thirds of British Columbians (67%, +3) are in favour of seizing the electronic devices of repeat offenders—a proportion that rises to 79% among those aged 55 and over.

More than three-in-five British Columbians (62%, +7) support doubling the current fine for distracted driving to $1,240.

“Most British Columbians who voted for each of the three major parties in the 2020 provincial election believe it is time to implement steeper fines for distracted drivers,” says Mario Canseco, President of Research Co. “Three-in-five residents who cast ballots for the BC Liberals or the BC Green Party (60% each), along with 68% of those who voted for the BC New Democratic Party (NDP), agree on this issue.”

More than half of British Columbians (56%, +4) are in favour of suspending distracted drivers for a year. Support for this course of action rises to 59% in Metro Vancouver.

Methodology: Results are based on an online study conducted from June 10 to June 12, 2023, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error, which measures sample variability, is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Majority of Canadians Report Living in a Noisier City or Town

Majority of Canadians Report Living in a Noisier City or Town

By Mario Canseco

Unnecessary noise from vehicles, barking dogs and construction noises top the list of common nuisances for Canadians.

Vancouver, BC [May 29, 2023] – The proportion of Canadians who feel their city or town has become more strident has increased, a new Research Co. poll has found.

In the online survey of a representative national sample, 54% of Canadians believe their city or town has become noisier over the past year, up five points since a similar Research Co. poll conducted in August 2022.

More than three-in-five residents of Ontario, Alberta and British Columbia (61% each) think their city or town is more strident now than in 2022. The proportions are lower in Quebec (50%), Atlantic Canada (45%) and Saskatchewan and Manitoba (44%).

A third of Canadians (32%, +2) say their home is noisier now than last year, while more than two-in-five (43%, +2) feel the same way about their street.

Over the past year, almost a third of Canadians (32%, -4) have been bothered by unnecessary noise from vehicles (such as motorcycles and cars revving up) while inside their homes. Only two other nuisances come close to this level: dogs barking (30%, +3) and construction-related noises (such as roofing, land clearing and heavy machinery) (29%, =).

More than one-in-five Canadians have been exposed to other noises a home, such as loud people outside (23%, -5), a car alarm (22%, -3), loud music playing inside a vehicle (also 22%, +1), loud music at a nearby home (21%, +3) and drivers honking the horn excessively (also 21%, +1).

Fewer Canadians report being bothered by yard work (such as lawnmowers and leaf blowers) (20%, -5), yelling or screaming at a nearby home (20% (+1), fireworks (also 20%, +2), power tools (such as electric saws and sanders) (19%, -2), a loud gathering or party at a nearby home (16%, -1), a home alarm (11%, +1) or cats meowing (7%, =).

Across the country, 16% of Canadians (+2) say they are wearing earplugs to mitigate noise while inside their home, while 11% (+4) have acquired hardware, such as noise cancelling headphones or earphones.

Fewer Canadians have reported noise concerns to the police (9%, +1) or moved away from their previous home because of noise (6%, +1).

“The proportion of Canadians who have not taken any action to deal with noise inside their home has fallen from 74% in 2022 to 67% in 2023,” says Mario Canseco, President of Research Co. “Canadians aged 18-to-34 are more likely to be wearing earplugs or acquiring special hardware to mitigate noise.”

Methodology: Results are based on an online survey conducted from May 19 to May 21, 2023, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

 

Young Canadians Willing to Pay More for Organic, Non-GMO Food

Young Canadians Willing to Pay More for Organic, Non-GMO Food

By Mario Canseco

About one-in-four Canadians frequently check labels to see if the products they buy are organic and non-GMO .

Vancouver, BC [May 17, 2023] – Canadians aged 18-to-34 are more likely than their older counterparts to consider paying a premium for produce and groceries that are organic or free from genetically modified organisms (GMO), a new Research Co. poll has found.

In the online survey of a representative national sample, 41% of Canadians say they would not pay more for organic food. The proportion rises to 57% among those aged 55 and over, but drops to 41% among those aged 35-to-54 and to 23% among those aged 18-to-34.

A similar scenario is observed on non-GMO food. Just over three-in-ten Canadians (31%) would not pay more for produce and groceries that offered this guarantee, including 38% of those aged 55 and over, 31% of those aged 35-to-54 and 22% of those aged 18-to-34.

More than a third of Canadians would not pay more for food from a company that guaranteed a reduction in greenhouse gas emissions. Once again, the country’s oldest adults are less likely to consider paying a premium (45%) than their counterparts aged 35-to-54 (38%) and aged 18-to-34 (23%).

“More than two-in-five residents of Saskatchewan and Manitoba (42%), Atlantic Canada (41%) and Alberta (41%) would not be swayed by food producers guaranteeing lower greenhouse gas emissions than their competitors,” says Mario Canseco, President of Research Co. “The proportions are lower in British Columbia (37%), Ontario (35%) and Quebec (28%).”

Almost four-in-five Canadians (79%) agree that climate change threatens the world’s food supply. More than seven-in-ten feel the food supply in Canada (76%) and their province (73%) is in danger because of climate change.

One third of Canadians (33%) claim to frequently check labels in the food they buy to review the country or province of origin. About one-in-four check food labels frequently to see if products are organic (24%) or non-GMO (23%).

More than three-in-five Canadians (61%) think the agriculture sector is “definitely” or “probably” taking action to reduce its environmental footprint. The rating is similar for the forestry sector (60%), and lower for two other industries: natural gas (47%) and mining (42%).

Methodology: Results are based on an online study conducted from May 4 to May 6, 2023, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Fun and No Boss Motivate Canada’s Prospective Entrepreneurs

Fun and No Boss Motivate Canada’s Prospective Entrepreneurs

By Mario Canseco

More than a third of Canadians who have considered starting a new business say not having enough savings holds them back.

Vancouver, BC [April 26, 2023] – Canadians who have thought about entrepreneurship are primarily moved by the promise of doing something they enjoy and not having to report to anyone,  a new Research Co. poll has found.

In the online survey of a representative national sample, 44% of Canadians say they have considered starting or operating a business of their own.

Canadians aged 18-to-34 are significantly more likely to have pondered entrepreneurship (54%) than their counterparts aged 35-to-54 (47%) and aged 55 and over (28%).

Canada’s prospective entrepreneurs are looking at a wide range of industries for their new businesses, including hospitality and food (13%), technology (10%), finance and business services (also 10%), entertainment and recreation (8%) and arts and fashion (also 8%).

When asked about their motivations for starting a new business, more than half of Canada’s prospective entrepreneurs mention doing something they enjoy (53%) and being their own boss and not reporting to anyone (52%).

More than a third of Canada’s prospective entrepreneurs also envision earning more than they currently do (40%) and having flexibility and work-life balance (35%). Fewer are motivated by a sense of adventure (23%), providing a new service or creating something new (18%) and managing and mentoring others (6%).

“Almost two-in-five Canadian women who are considering entrepreneurship (39%) are encouraged by flexibility and a better work-life balance,” says Mario Canseco, President of Research Co. “More than two-in-five men who have considered starting or operating a business of their own (43%) see themselves making more money than now.”

When asked what is holding them back from starting a new business, almost two-in-five of Canada’s prospective entrepreneurs (38%) say they do not have enough savings.

More than a quarter of Canadians who have considered starting or operating a business of their own are worried about the risks involved (33%) and their lack of experience (28%). Fewer are held back because they are happy with their current job situation (20%), not knowing if the service or product is viable (also 20%), not knowing how to get started (also 20%), difficulties to secure proper financing (18%), dealing with too much regulation and bureaucracy (also 18%) and lacking the time to develop and implement a plan (15%).

Canada’s prospective entrepreneurs aged 18-to-34 are more likely to say that they are held back due to complications to secure financial backing (25%) than their counterparts aged 35-to-54 (19%) and aged 55 and over (11%).

Methodology: Results are based on an online study conducted from March 10 to March 20, 2023, among 2,000 Canadian adults, including 883 who have considered starting or opening a business of their own. The data has been statistically weighted according to Canadian census figures for gender and region. The margin of error, which measures sample variability, is +/- 2.2 percentage points for the entire sample and +/- 3.3 percentage points for the sample of prospective entrepreneurs, nineteen times out of twenty. 

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Confidence in Health Care Down 10 Points in Canada Since 2021

Confidence in Health Care Down 10 Points in Canada Since 2021

By Mario Canseco

Just over a third of Canadians think a shortage of doctors and nurses is the biggest problem facing the system right now.

Vancouver, BC [April 21, 2023] – The proportion of Canadians who are convinced that the country’s health care system will be there for them has fallen over the past year and a half, a new Research Co. poll has found.

In the online survey of a representative national sample, 67% of Canadians are “very confident” or “moderately confident” that Canada’s health care system would provide the help and assistance that they would need if they had to face an unexpected medical condition or disease, down 10 points since a similar Research Co. poll conducted in October 2021.

Confidence in the health care system is highest in Saskatchewan and Manitoba (72%, -8), followed by Alberta (71%, -2), Quebec (68%, -7), British Columbia (67%, -11), Ontario (63%, -16) and Atlantic Canada (59%, -7).

One-in-five Canadians (20%, -5) believe Canada’s health care system works well, and only minor changes are needed to make it work better.

While most Canadians (56%, -3) think there are some good things in Canada’s health care, 17% (+5) believe the system has so much wrong with it that we need to completely rebuild it.

“In August 2020, 30% of Canadians believed the health care system only needed minor modifications,” says Mario Canseco, President of Research Co. “This year, only 20% feel the same way.”

Just over a third of Canadians (34%, +2) believe a shortage of doctors and nurses is the biggest problem facing the health care system right now, while just under one-in-four (23%, -4) think it is long wait times.

Fewer Canadians select bureaucracy and poor management (17%, -3), inadequate resources and facilities (9%, +1), lack of a wider range of services for patients (6%, +1) little focus on preventive care (6%, =), and insufficient standards of hygiene (1%, -1) as the main problems in Canada’s health care system.

More than half of Atlantic Canadians (52%) identify a shortage of doctors and nurses as the main problem for the health care system. The proportions are lower in Saskatchewan and Manitoba (39%), British Columba (37%), Ontario (31%), Quebec (30%) and Alberta (23%).

More than three-in-five Canadians (78%, -4) disagree with the federal government making cuts to health care funding in order to reduce government debt.

Half of Canadians (50%, -6) disagree with the idea that health care in Canada would be better than it is now if it were run by the private sector.

Methodology: Results are based on an online study conducted from April 16 to April 18, 2023, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty. 

Find our data tables here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca