Technology – Page 2 – Research Co.

Confidence in Local Drivers Improving Across Canada

November 30, 2021September 5, 2022By Mario Canseco

The proportion of Canadians who say drivers are “worse” than five years ago has fallen from 50% in 2018 to 39% this year.

Vancouver, BC [November 30, 2021] – The proportion of Canadians who believe drivers in their city or town are getting worse has reached the lowest level recorded over the past four years, a new Research Co. poll has found.

In the online survey of a representative national sample, 30% of Canadians say drivers in their city or town are worse now than five years ago, while half (50%) report no change and 10% believe they are better.

“When we first asked this question in 2018, half of Canadians (50%) felt that drivers were worse than in the past,” says Mario Canseco, President of Research Co. “The proportion has fallen each year, to 47% in 2019, then to 39% in 2020 and now to 30% in 2021.”

At least a third of Canadians who reside in Saskatchewan and Manitoba (35%, -7), British Columbia (34%, -6) and Alberta (33%, -9) believe drivers in their city or town are worse now than five years ago. The proportion is lower among Canadians who live in Ontario (30%, -13), Atlantic Canada (25%, -14) and Quebec (24%, -8).

Canadians aged 55 and over are more critical of drivers in their city or town, with 36% believing that the situation is worse now than five years ago, compared to 32% among those aged 35-to-54 and 21% among those aged 18-to-34.

The survey also tracks the incidence of six specific occurrences on the country’s roads. A majority of Canadians (55%, +1) report seeing a driver not signalling before a turn over the past month, a proportion that climbs to 62% in Manitoba and Saskatchewan.

Almost two-in-five Canadians (38%, +2) witnessed a driver not stopping at an intersection and a third (32%, -1) saw a driver turning right or left from an incorrect lane, including 37% of British Columbians.

Fewer than three-in-ten Canadians (28%, +2) experienced a close call, or having to slam the brakes or steer violently to avoid a collision. In addition, 41% of Canadians (+3) say they saw a car taking up two or more spots at a parking lot, including a majority of Albertans (51%).

Just over half of Canadians (51%, -5) say that there are specific groups or people in their city or town who are worse drivers than others.

The top four responses among Canadians who blamed a specific group for bad driving behaviours are “young” (32%, -11), “elderly” (21%, -4), “Asian (16%, -1) and “immigrant” (6%, +1).

Methodology:

Results are based on an online study conducted from November 20 to November 22, 2021, among a representative sample of 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, 19 times out of 20..

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Perceptions of Public Safety Wobble in British Columbia

November 9, 2021November 8, 2021By Mario Canseco

Compared to late 2020, fewer residents of the province say they would feel safe walking alone in their neighbourhood after dark.

Vancouver, BC [November 9, 2021] – The views of British Columbians on specific indicators related to criminal activity have become more dire during 2021, a new Research Co. poll has found.

In the online survey of a representative provincial sample, almost half of British Columbians (48%) say they fear becoming victims of crime in their community “a great deal” or “a fair amount”, up six points since a similar Research Co. poll conducted in December 2020.

Fear of crime is highest in Metro Vancouver (54%), followed by Northern BC (49%), the Fraser Valley (41%), Vancouver Island (also 41%) and Southern BC (32%).

Across the province, 63% of British Columbians say they would feel “very safe” or “moderately safe” walking alone in their own neighbourhood after dark, down five points since 2020.

“Practically three-in-four men in British Columbia (74%) say they would feel safe strolling through their neighbourhood at night,” says Mario Canseco, President of Research Co. “Only 53% of women share the same point of view.”

More than two-in-five British Columbians (44%, up two points since November 2020) say the level of criminal activity in their community has increased in the past four years—a proportion that rises to 53% in Southern BC and 54% in Vancouver Island.

Over the past four years, one-in-five British Columbians (20%, -1) have been victims of a crime involving the police (such as an assault or a car break-in) in their community.

Almost half of British Columbians (48%, +3) believe addiction and mental health issues are to blame “a great deal” for the current situation regarding crime in their community, while almost two-in-five (38%, =) point the finger at gangs and the illegal drug trade.

Fewer British Columbians place “most of the blame” for criminal activity on poverty and inequality (31%, +5), an inadequate court system (30%, +4), lack of values and improper education for youth (27%, +3), a bad economy and unemployment (20%, +1), insufficient policing and a lack of resources to combat crime (also 20%, +4) and immigrants and minorities (9%, =).

Sizeable proportions of British Columbians remain supportive of enacting a ban on military-style assault weapons (84%, +2) and a ban on handguns (79%, -1) within the limits of their municipality.

Methodology:

Results are based on an online study conducted from November 1 to November 3, 2021, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is plus or minus 3.5 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

British Columbians Tired of Government Inaction on Mobile Costs

September 20, 2021September 20, 2021By Mario Canseco

Seven-in-ten of the province’s cell phone users say their current plan is “expensive”, unchanged since 2019.

Vancouver, BC [September 20, 2021] – More than two years after the federal Liberal Party promised to reduce the cost of mobile phones and internet bills for Canadians, few British Columbians expect this pledge to ultimately be fulfilled, a new Research Co. poll has found.

In the online survey of a representative provincial sample, only 25% of British Columbians think the federal government will “definitely” or “probably” achieve this promise, down six points from a similar Research Co. survey conducted in December 2019.

British Columbians are also not particularly hopeful about their provincial administration, which appointed MLA Bob D’Eith to work with the federal government to explore more affordable and transparent mobile phone options.

Across the province, only 32% of British Columbians expect the provincial government’s push to be successful, down three points since December 2019.

“British Columbians aged 55 and over are more likely to be skeptical about a future where mobile service is more affordable,” says Mario Canseco, President of Research Co. “Only 22% of the province’s oldest adults think the provincial government will be effective in its efforts and just 16% think the federal government will fulfil the promise made in the previous electoral campaign.”

Across the province, seven-in-ten mobile phone users (70%) describe the cost of their mobile phone plan as “very expensive” or “moderately expensive”, unchanged since December 2019.

Women (70%) and British Columbians aged 35-to-54 (74%) are more likely to believe that they pay too much for their cell phone every month.

A monthly plan for a mobile phone in Canada with two gigabytes of data costs about $75.

About a third of British Columbians think a similar plan would be less expensive if they lived in Australia (33%) or Italy (34%), while more than half (57%) think they would pay less to access the same services in the United States.

Methodology:

Results are based on an online study conducted on September 5 and September 6, 2021, among 700 adults who work in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.7 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Many British Columbians in the Dark About Return to Office

September 13, 2021September 13, 2021By Mario Canseco

Almost half of those who worked from home during the COVID-19 pandemic expect to be able to do so at least three times a week.

Vancouver, BC [September 13, 2021] – Sizeable proportions of British Columbians who worked from home during the COVID-19 pandemic have not been adequately informed about an eventual return to the workplace, a new Research Co. poll has found.

In the online survey of a representative sample, only 45% of employed British Columbians who have worked from home during the pandemic say their company has outlined a plan for employees to return to the office after the pandemic is over.

In addition, only 40% of British Columbians who worked from home during the pandemic say their company has outlined a plan for how they will be able to work from home in the future.

Across the province, 55% of employed British Columbians say they laboured from home instead of at their usual workplace during the COVID-19 pandemic, including 59% of women, 59% of those aged 18-to-34 and 73% of those whose duties are primarily related to office work.

Just under half of employed British Columbians who have worked from home during the pandemic (47%) say they expect to be able to continue doing so at least three times a week, up nine points since a similar Research Co. survey conducted in March.

“The past six months have not provided clarity for many employed British Columbians on what their work arrangements will look like,” says Mario Canseco, President of Research Co. “The expectations of a future where the home office plays a prominent role on weekdays have increased markedly, particularly in the Fraser Valley and Vancouver Island.”

More than half of British Columbians who worked from home (56%) say they are “very likely” or “moderately likely” to seek a different job if their current company does not allow them to work from home as often as they want, up seven points since March.

Almost two thirds of employed British Columbians who have worked from home (64%) say they would consider switching to a different job that can be performed from home for a company located in their own metropolitan area. More than half (55%) would consider a similar arrangement reporting to a company headquartered in their own province, while more than two-in-five (44%) would entertain an offer from a company in another province.

There is some change when it comes to some of the current features of office life. Compared to March, fewer employed British Columbians expect an increase in virtual communications between offices (43%, -3), virtual staff meetings (43%, -7) and virtual business development (41%, -6).

The proportions are also lower on the expectations of fewer in-person staff meetings (42%, -5), less business travel (37%, -7) and a reduction of in-person business development meetings (38%, -5) once the pandemic ends.

Methodology:

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

British Columbians Feel Trudeau is Better for Province Than Harper

August 17, 2021August 16, 2021By Mario Canseco

Roughly the same proportion of the province’s residents would be “very upset” with a win for the Liberals or the Conservatives.

Vancouver, BC [August 17, 2021] – Most residents of British Columbia believe the tenure of Justin Trudeau as Prime Minister of Canada has been beneficial for the province, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 54% of British Columbians think the province has been treated “very well” or “well” by Trudeau, while one third (34%) believe it has been treated “poorly” or “very poorly.

Respondents are almost evenly split when assessing the effect of the federal government headed by Stephen Harper on British Columbia, with 38% saying he treated the province “very well” or “well” and 42% believing he behaved “poorly” or “very poorly.”

“Almost half of British Columbians aged 55 and over (48%) hold a favourable view on the way the current federal government is treating the province,” says Mario Canseco, President of Research Co. “Just over a third (35%) feel the same way about the previous federal administration.”

Across British Columbia, just over half of residents (51%) say they would be “very upset” if the Conservative Party forms the government again in Ottawa. Animosity towards a Tory administration rises to 53% among Green Party voters in 2019, 68% among Liberal voters and 72% among New Democratic Party (NDP) voters.

Just under half of British Columbians (48%) say they would be “very upset” if the Liberals win the next election and remain in power, including 85% of Conservative voters, 61% of Green voters and 54% of NDP voters.

Only 35% of British Columbians would be “very upset” if the NDP forms the government for the first time in Ottawa after the next federal election. This includes two thirds of Conservative voters (66%), but significantly lower proportions of those who voted for the Liberals (43%) or the Greens (32%) in 2019.

Four of the current ministers in the federal government represent constituencies located in British Columbia and are seeking re-election this year as candidates for the Liberal Party.

Minister of National Defence Harjit Sajjan has the best approval rating of the four BC-based federal ministers (37%), followed by Minister of Environment and Climate Change Jonathan Wilkinson (31%), Minister of Employment, Workforce Development and Disability Inclusion Carla Qualtrough (29%) and Minister of Digital Government Joyce Murray (27%).

Methodology: Results are based on an online study conducted from August 7 to August 9, 2021, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Most British Columbians Doing Poorly on Emergency Preparedness

August 10, 2021August 12, 2021By Mario Canseco

The number of residents who have an emergency kit, a plan and a meeting place is down markedly since 2019.

Vancouver, BC [August 10, 2021] – The proportion of British Columbians who have taken steps to prepare for an emergency has fallen over the past two years, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 38% of British Columbians say they have purchased or prepared an emergency kit with supplies they might need in case of an emergency, down eight points since a similar Research Co. survey conducted in May 2019.

Only 28% of British Columbians (-11) have prepared an emergency plan that includes how to get in touch with family or friends in case of an emergency and just 22% (-13) have established a meeting place with family or friends in case of an emergency.

“Fewer than half of British Columbians across all regions have purchased or prepared an emergency kit,” says Mario Canseco, President of Research Co. “The proportion is highest on Vancouver Island (45%), but drops in the Fraser Valley (41%), Metro Vancouver (39%), Southern BC (30%) and Northern BC (29%).”

British Columbians aged 18 to 34 are more likely to have both prepared an emergency plan (31%) and established a meeting place (27%) than their counterparts aged 55 and over (26% and 17% respectively).

Majorities of British Columbians have confidence in the ability of their provincial government (66%), their municipal government (63%) and the federal government (59%) to successfully deal with an emergency (such as a natural disaster, a serious accident, or incident caused by human error).

Three-in-four British Columbians (75%, -1) think it is likely that an earthquake strong enough to damage buildings will occur in British Columbia in the next 50 years.

When asked about their level of concern about being personally affected by 10 different emergencies, majorities of British Columbians are worried about facing a fire (80%), an earthquake (72%), high winds (58%), intense rainfall (53%) or a flood (51%).

Fewer of the province’s residents are preoccupied with encountering a toxic spill (47%), heavy snowfall (also 47%), a terrorist attack (46%), a tsunami (42%) or a landslide (39%).

Methodology:Results are based on an online study conducted from July 31 to August 3, 2021, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

British Columbians Split on Banning Gas-Powered Leaf Blowers

July 13, 2021July 12, 2021By Mario Canseco

Half of the province’s residents worry “a great deal” or “a fair amount” about noise pollution associated with landscaping.

Vancouver, BC [July 13, 2021] – There is no consensus when residents of British Columbia are asked if the time has come to prohibit the use of a specific type of landscaping equipment, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 38% of British Columbians support their municipality enacting a by-law that would ban the use of gas-powered leaf blowers, while 40% oppose this course of action.

Support for prohibiting gas-powered leaf blowers reaches 48% on Vancouver Island, but drops to 39% in Metro Vancouver, 37% in Northern BC, 32% in Southern BC and 29% in the Fraser Valley.

One third of British Columbians (34%) are in favour of a municipal ban on gas-powered lawn mowers, while more than two-in-five (44%) are opposed.

Opposition to prohibiting gas-powered lawn mowers is strongest among British Columbians aged 55 and over (53%) and drops to 43% among those aged 35-to-54 and to 33% among those aged 18-to-34.

Fewer British Columbians are supportive of prohibiting electric leaf blowers (31%, with 48% opposed) and electric lawn mowers (27%, with 53% opposed) in their municipality.

Half of British Columbians (50%) say they worry about noise pollution associated with the use of landscaping equipment “a great deal” or “a fair amount”, while 44% feel the same way about air pollution.

“More than half of British Columbians aged 18-to-34 (54%) and aged 35-to-54 (51%) are concerned about noise pollution from landscaping equipment,” says Mario Canseco, President of Research Co. “The proportion is lower among their counterparts aged 55 and over (45%).”

Almost two-in-five British Columbians (38%) say that a gas-powered lawn mower has been used on their property, while fewer recall the operation of electric lawn mowers (30%), electric leaf blowers (27%), gas-powered leaf blowers (20%) and reel lawn mowers (10%).

Reliance on gas-powered lawn mowers is more prevalent in Northern BC (58%), Southern BC (52%) and Vancouver Island (50%) than in the Fraser Valley (42%) and Metro Vancouver (30%).

Methodology: Results are based on an online study conducted from June 18 to June 20, 2021, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Steady Support for Automated Speed Enforcement in BC

June 29, 2021June 29, 2021By Mario Canseco

More than two thirds of British Columbians have approved of the use of speed-on-green intersection cameras since 2018.

Vancouver, BC [June 29, 2021] – The concept of relying on red light cameras to capture vehicles that are speeding through intersections continues to be welcomed by a large proportion of British Columbians, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 71% of British Columbians are in favour of using speed-on-green intersection cameras in the province, while 20% disapprove and 8% are undecided.

More than two thirds of British Columbians have approved of this type of speed enforcement in Research Co. surveys conducted in 2018, 2019 and 2020.

“As was the case last year, support for the use of speed-on-green cameras is higher among women (74%) than men (69%),” says Mario Canseco, President of Research Co. “Residents aged 55 and over are also more likely to be in favour of this concept (78%) than their counterparts aged 35-to-54 (68%) and aged 18-to-34 (67%).”

Sizeable majorities of residents who voted for the BC Green Party (78%), the BC New Democratic Party (NDP) (76%) and the BC Liberals (70%) in the 2020 provincial election also back the use of speed-on-green cameras.

On a regional basis, support for the concept is highest in Northern BC (82%), followed by Vancouver Island (77%), the Fraser Valley (74%), Southern BC (73%) and Metro Vancouver (68%).

Automated speed enforcement works by using cameras or sensors to pick up a vehicle speeding. A ticket is then issued to the owner of the vehicle. Driver’s license points are not issued as the driver of the vehicle cannot be identified.

Majorities of British Columbians are also in favour of three other types of automated speed enforcement. More than seven-in-ten (72%, +1 since 2020) approve of the use of fixed speed cameras, or cameras that stay in one location and measure speed as a vehicle passes.

More than three-in-five British Columbians (64%, -4 since 2020) support the use of mobile speed cameras, which can be moved from place to place and measure speed as a vehicle passes.

A slim majority of British Columbians (53%, -5 since 2019) endorse the use of point-to-point speed enforcement, which relies on cameras placed at two or more distant points on a road. The average speed of vehicles that pass between points is calculated and tickets are issued to vehicles whose average speed over the distance was excessive.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490

[e] mario.canseco@researchco.ca

Little Momentum as British Columbia Drivers Ponder Electric Cars

June 1, 2021May 31, 2021By Mario Canseco

Residents of Metro Vancouver and the Fraser Valley are more likely to say that their next vehicle will be electric.

Vancouver, BC [June 1, 2021] – Over the past two years, there has been a negligible increase in the proportion of drivers in British Columbia who acknowledge that their next car will probably be electric, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 53% of British Columbians who drive their own cars say it is “very likely” or “moderately likely” that the next vehicle they acquire for themselves or their household will be electric, up two points since a similar Research Co. survey conducted in May 2019.

Male drivers are more likely to lean towards acquiring an electric vehicle (56%) than their female counterparts (51%). Three-in-five drivers aged 35-to-54 (60%) are likely to buy an electric vehicle, along with 57% of those aged 18-to-34 and 47% of those aged 55 and over.

Drivers who voted for the BC Green Party in last year’s provincial election are more likely to be seriously considering an electric vehicle (66%) than those who cast ballots for the BC New Democratic Party (NDP) (56%) or the BC Liberals (51%).

“There are some major regional differences when it comes to the appetite of drivers in British Columbia for electric vehicles,” says Mario Canseco, President of Research Co. “While 59% of those who reside in Metro Vancouver and the Fraser Valley foresee their next vehicle being electric, fewer feel the same way in Southern BC (42%), Vancouver Island (also 42%) and Northern BC (41%).”

More than a quarter of drivers in British Columbia say they are less likely to purchase an electric vehicle because they are too expensive when compared to non-electric options (27%, +3) and because they fear becoming stranded if they cannot find a charging station (also 27%, +3).

More than one-in-five drivers are also worried about not having enough places to charge the vehicle in the areas where they usually drive (23%, -2) and not having a place to charge the vehicle where they currently live (22%, +2). Only 6% of drivers (-1) are deterred by the “feel” of the vehicle compared with a non-electric option.

While only 22% of drivers who reside in the Fraser Valley say that a perceived lack of charging stations would make them less likely to purchase an electric vehicle in the future, the proportion rises to 24% in Metro Vancouver, 25% in Vancouver Island, 28% in Southern BC and 35% in Northern BC.

The Government of British Columbia has passed legislation to ensure that, by the year 2040, all light-duty cars and trucks sold in the province will be “zero emission.” As was the case in 2019, 70% of residents are in favour of this decision.

A majority of British Columbians (51%, +2) think the goal established by the provincial government on the issue of “zero emission” vehicles is “achievable”, while 36% (-6) believe it is “not achievable.”

Methodology:

Results are based on an online study conducted from May 23 to May 25, 2021, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

Six Communities Endorse South Fraser Community Rail Project

May 20, 2021May 20, 2021By Mario Canseco

Almost four-in-five residents say they are likely to rely on the service for work or leisure, including 81% of those who drive a vehicle.

Vancouver, BC [May 20, 2021] – A proposal to reactivate a rail corridor for daily passenger service using hydrogen powered trains is very popular among residents of six British Columbia municipalities, a new Research Co. poll conducted on behalf of the South Fraser Community Rail Society has found.

In the online survey of a representative sample of residents of six provincial communities, 88% of respondents say they support the South Fraser Community Rail project.

At least three-in-four respondents in each community are in favour of the project, including 93% in Abbotsford, 89% in Chilliwack, 85% in North Delta, 83% in North Surrey, 82% in the Township of Langley and 76% in the City of Langley.

The South Fraser Community Rail project would rely on a publicly owned 99 km operating corridor (known as the Interurban Corridor) available with passenger rights saved and protected by a previous provincial government at no cost for its use between the Pattullo Bridge SkyTrain Station and the City of Chilliwack.

The South Fraser Community Rail project would connect 16 cities and communities, eight First Nations communities, 14 post-secondary Institutions, Industrial Parks and the Abbotsford International Airport.

Almost four-in-five respondents in the six communities (78%) say they are “very likely” or “moderately likely” to rely on the service once it becomes operational—including 88% of those who commute using public transit and 81% of those who drive to school or work.

In the survey, only 32% of respondents think the Express Bus being used on the Highway 1 corridor from Chilliwack to the Carvolth Exchange in Langley fits the needs of the community and no other public transit alternative is required at this time.

Nine-in-ten respondents who have taken the Express Bus on Highway 1 (90%) support the South Fraser Community Rail project.

More than half of respondents say they are more likely to support the project because it will be good for the environment since it relies on a Hydrogen propulsion system, with zero greenhouse gas emissions (56%) and because it would allow for a commute time of 90 minutes from Chilliwack to the Pattulo Bridge—a significantly quicker commute time than the 135 minutes plus transfer time to cover the same distance with existing transit services (53%).

Practically half of respondents say they are more likely to support the project because one South Fraser Community Rail train would potentially remove 160 vehicles from Highway 1 (49%) and because the project will take three years to implement—a significantly quicker delivery timeframe than any other potential option (also 49%).

More than two-in-five respondents (44%) say they are more likely to support the project because it will cost an estimated $1.38 billion for 99 km —significantly less expensive than any other Inter-regional transit option.

Almost nine-in-ten respondents (87%) believe there must be a reactivated environmentally friendly Interurban passenger rail transit option while Highway 1 is currently being widened in stages.

Methodology:

Results are based on an online study conducted from May 5 to May 8, 2021, among a representative sample of 800 adults in North Delta, North Surrey, City of Langley, Township of Langley, Abbotsford and Chilliwack. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.

778.929.0490 [e] mario.canseco@researchco.ca

British Columbians Comfortable Banking and Shopping Online

May 4, 2021June 1, 2022By Mario Canseco

More than half of the province’s residents have been targeted by “phishing” and scam emails.

Vancouver, BC [May 4, 2021] – While most British Columbians are having little trouble taking part in specific activities online, practically half are worried about the possibility of their devices being hacked, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 87% of British Columbians claim to be “very” or “moderately” comfortable shopping and accessing banking information online.

Fewer of the province’s residents express the same level of comfort when making charitable donations online (73%) or commenting on an online forum that requires their email address (54%).

More than three-in-four British Columbians are accessing banking information (88%), visiting websites or blogs (87%), looking for deals on websites (79%) and using an instant messaging service (77%) at least a few times per month.

Fewer of the province’s residents are also looking for directions and/or maps to get to a destination (69%), purchasing goods from a website (60%), posting on social media (59%), uploading pictures or videos to the Internet (50%) or using the Internet to place telephone calls (41%) at least a few times per month.

More than half of British Columbians (53%) have worried “frequently” or “occasionally” over the past couple of months about having their personal information stolen over the Internet (53%). Similar proportions of residents are concerned about computers and technology being used to invade their privacy (52%) and somebody hacking into their own computer or smartphone (49%).

Fewer than one-in-four British Columbians (23%) say they have only one email address, while 41% have two and 35% have three or more.

Three in five British Columbians (61%) say they have received “phishing” emails, where somebody attempts to acquire personal information by masquerading as a trustworthy entity. More than half (54%) received an email offering them money for their help and assistance, in what is usually referred to as the “Nigerian scam.”

Fewer of the province’s residents acknowledge that their computer became infected with a virus while they were browsing the Internet (31%) or had their email address or social media platform hacked (15% each).

Across the province, 62% of British Columbians say they have typed their name on Google to see what has been posted about them on the Internet—including 65% of women and 72% of Vancouver Islanders.

More than half of British Columbians who Googled themselves (55%) claim that the information they found was accurate, while 13% say it was inaccurate (13%). One third (32%) did not find any information about themselves.

Methodology:
Results are based on an online survey conducted from April 20 to April 22, 2021, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Fake News and Racism Prevalent in Canada’s Social Media Feeds

April 23, 2021April 22, 2021By Mario Canseco

More than one-in-four users say they posted something on social media that they deleted after thinking it over twice.

Vancouver, BC [April 23, 2021] – The past two years have not brought a significant change in the amount of offensive content Canadians encounter on their social media feeds, a new Research Co. poll has found.

In the online survey of a representative national sample of social media users, 27% of Canadian respondents say they found racist content or comments on their feed in the past year, down two points since a similar Research Co. poll conducted in September 2019.

Slightly smaller proportions of Canadian social media users found content or comments offensive to people with disabilities (20%, =) or homophobic content (19%, -2) on their feed over the past 12 months.

“Only 17% of Canadian social media users aged 55 and over say they were exposed to racist content in the past year,” says Mario Canseco, President of Research Co. “The problem is more prevalent among those aged 35-to-54 (24%) and those aged 18-to-34 (39%).”

More than a quarter of Canadian social media users (27%, +6) say they posted something on social media over the past year that they deleted after thinking it over twice—including 30% of women and 38% of British Columbians.

While 23% of Canadian social media users reported someone for offensive content or comments, the proportion rises to 34% among those aged 18-to34.

Almost two-in-five Canadians (39%) say they found links to stories on current affairs that were obviously false (sometimes referred to as “Fake News”) on their feed in the past 12 months.

Social media users in Ontario are more likely to report being exposed to “Fake News” (47%) than their counterparts in British Columbia (39%), Atlantic Canada (36%), Alberta (33%), Quebec (also 33%) and Saskatchewan and Manitoba (32%).

Seven-in-ten Canadian social media users (71%, +1) claim is difficult to discern which accounts are real and which ones are fake, including 78% of those aged 55 and over.

Majorities of Canadian social media users are also in favour of banning “anonymous” accounts to only allow people to comment and post if they use their real name and likeness (69%, +1) and bringing an end to “creeping” by always allowing users to see who has viewed their profiles, photos and posts (65%, +5).

Three-in-five social media users (60%, -3) think politicians who have a social media account should not be able to block users from engaging with them.

Support for the notion of politicians not blocking social media users is highest in British Columbia (62%), followed by Alberta (61%), Ontario (also 61%), Saskatchewan and Manitoba (60%), Atlantic Canada (also 60%) and Quebec (56%).

Methodology:
Results are based on an online study conducted from April 16 to April 18, 2021, among 845 adult social media users in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is plus or minus 3.4 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

British Columbians Inching Closer to a True Work-Life Balance

April 16, 2021April 19, 2021By Mario Canseco

More than a third of employed residents of the province (35%, -7 since 2019) say work has put a strain on their relationships.

Vancouver, BC [April 16, 2021] – The number of employed British Columbians who feel they are doing a good job managing their jobs and their leisure time has increased over the past two years, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 41% of employed British Columbians claim to have achieved a perfect balance between work and lifestyle, up eight points since a similar Research Co. survey conducted in April 2019.

Conversely, 45% of employed British Columbians (-8) think work has become more important than lifestyle, while only 10% (-2) believe lifestyle is taking precedence over work.

“While the province-wide numbers may point to an improvement for the workforce of British Columbia, some generational differences prevail,” says Mario Canseco, President of Research Co. “Only 32% of those aged 55 and over are putting their careers ahead of everything else, compared to 47% among those aged 35-to-54 and 50% among those aged 18-to-34.”

Almost two-in-five employed British Columbians (39%, -2) believe it is harder for them to achieve a work-life balance than it was for their parents, while 16% (-3) think this task is now easier.

More than a third of employed British Columbians (35%, -12) say they had to stay late after work in the past six months, while just under three-in-ten (28%, +3) had to take a work-related call on their mobile phone while they were with family or friends.

One in four employed British Columbians were compelled to reply to a work-related e-mail while they were with family or friends (24%, -4) or had to work from home on a weekend (24%, =).

Slightly fewer employed British Columbians had to work from home at night (22%, +1) or missed a “lifestyle” engagement (like a virtual or live family gathering or leisure activity) because they had to work (17%, -12).

Across the province, 35% of British Columbians acknowledge that their work has put a strain on their relationships with family and friends, down seven points since April 2019.

Employed British Columbians aged 18-to-34 are significantly more likely to admit that their relationships are suffering because of their jobs (48%) than their counterparts aged 35-to-54 (37%) and aged 55 and over (15%).

Methodology:
Results are based on an online study conducted from April 3 to April 6, 2021, among 650 adults in British Columbia who are employed full time or part time. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.9 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

More Than Half of British Columbians Using Apps to File Their Taxes

April 13, 2021April 8, 2021By Mario Canseco

Almost three-in-five residents (57%) say they dislike having to pay the Provincial Sales Tax (PST).

Vancouver, BC [April 13, 2021] – Most British Columbians will file their taxes by themselves, but with the help of software or apps, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 52% of British Columbians intend to use this method during this fiscal year.

Just over one-in-five British Columbians (21%) will file their taxes through an accountant or firm, while 13% plan to rely on a tax preparation company and 11% will file by themselves, but without requiring any software or apps.

“The pandemic has not changed the way British Columbians file their taxes,” says Mario Canseco, President of Research Co. “There are minimal fluctuations when we compare this year’s methods to what respondents did in 2020.”

Half of British Columbians (50%) think the provincial income tax they pay is too high, while 41% consider it adequate.

Women (58%), British Columbians aged 35-to-54 (63%) and residents of Northern BC (66%) are more likely to feel that the provincial income tax is too high.

A higher proportion of the province’s residents think three other taxes are currently too high: the Goods and Services Tax (GST) (51%), the federal income tax (55%) and the Provincial Sales Tax (57%).

Almost three-in-five British Columbians (57%) say they dislike having to pay the PST, while 37% do not mind and 5% are not sure.

The level of animosity from British Columbians is lower for paying the GST (56%), the provincial income tax (48%) and the federal income tax (46%).

While only 41% of British Columbians who voted for the BC New Democratic Party (NDP) in last year’s provincial election dislike having to pay the provincial income tax, the proportion rises to 46% among those who voted for the BC Greens and 49% among those who voted for the BC Liberals.

Almost two thirds of British Columbians who voted for the Conservative Party in the 2019 federal election (65%) say they dislike paying the federal income tax. The proportion falls to 44% among federal NDP voters and to 40% among Liberal voters.

Methodology:
Results are based on an online survey conducted from March 19 to March 21, 2021, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

A Third of British Columbians Endure COVID-19 Financial Struggles

March 15, 2021March 14, 2021By Mario Canseco

More than half of the province’s residents (54%) say they are spending more on groceries than they did a year ago.

Vancouver, BC [March 15, 2021] – One third of British Columbians acknowledge that the financial situation of their household has not returned to the level it had before the start of the COVID-19 pandemic, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 33% of British Columbians say that their household’s financial standing is worse now than prior to the pandemic.

While almost half of British Columbians (48%) report no change in their financial situation over the past year, 17% say they are better off now.

“There are specific groups of British Columbians who are more likely to have been negatively impacted by the pandemic,” says Mario Canseco, President of Research Co. “More than a third of women (36%) and practically half of residents of Northern BC (49%) say their household’s finances have suffered on account of COVID-19.”

About a third of British Columbians of European and East Asian origins (32% and 33% respectively) say their household’s financial situation has worsened because of the pandemic, along with 38% of the province’s residents of First Nation and South Asian descent.

When asked about specific things they pay for, a majority of British Columbians (54%) say their household expenditures on groceries are higher now than they were before the start of the COVID-19 pandemic. This proportion climbs to 63% among women, British Columbians aged 55 and over and residents of the Fraser Valley.

Another area of increased spending for British Columbians is electronic entertainment, such as cable television and streaming services. While 6% of the province’s residents say they are paying less for these items than they did a year ago, almost three-in-ten (29%) are allocating more money to them.

Conversely, while 18% of British Columbians say they are spending more on transportation—such as fuel for vehicles, transit passes and taxis—more than a third (37%) say their costs are lower now than before COVID-19.

Significantly fewer residents of the province say they are spending more on four other categories than they did before the start of the pandemic: books (15%), housing (14%), board games (13%) and newspapers and magazines (9%).

Methodology:
Results are based on an online survey conducted from March 1 to March 3, 2021, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and here, and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Live TV and Streaming Services See Jump Among Canadians

March 12, 2021March 11, 2021By Mario Canseco

Almost three-in-four Canadian TV watchers (73%) have “binge watched” a show or series over the past year.

Vancouver, BC [March 12, 2021] – The proportion of Canadians who watch television recorded on a digital device has dropped significantly in the past year, while more time is being spent enjoying live content or streaming shows, a new Research Co. poll has found.

The online survey of a representative national sample asked Canadians to describe how they watch television.

More than a third of the time is spent by Canadians watching live television on a TV set (35%), up 10 points since a similar Research Co. poll conducted in January 2020.

Streaming on an online site—such as Netflix, Apple TV, Amazon Prime, Disney+ or CraveTV—to a television, computer, tablet or mobile phone is second on the list of entertainment sources with 29%, followed by watching television on a TV set via a digital recording device (13%, -19), streaming online from another type of site (9%, +3), watching content downloaded from the Internet (7%, -1) and streaming on a TV network website (6%, =).

“Canadians aged 35-to-54 appear to have struck a balance between live television (34%) and streaming services (30%),” says Mario Canseco, President of Research Co. “Canadians aged 18-to-34 gravitate towards streaming (44%) while those aged 55 and over devote most of their television time to watching broadcasts as they happen (54%).”

In a typical week, Canadians who watch TV spend 19 hours and 35 minutes enjoying content in all possible formats (over-the-air and cable television, as well as streaming on the Internet and mobile devices).

Across the country, Canadians aged 55 and over spend the most time watching television (25 hours and 56 minutes each week), followed by those aged 35-to-54 (18 hours and 20 minutes) and those aged 18-to-34 (13 hours and 8 minutes).

Residents of Saskatchewan and Manitoba and Alberta spend more than 20 hours a week watching television, while the proportion is lower in all other regions of Canada.

Just under one-in-five Canadian television watchers (18%) say they paid to watch a new motion picture that was not shown in movie theaters because of the COVID-19 pandemic—a proportion that rises to 26% among those aged 18-to-34.

Two-in-five Canadian TV watchers (40%) observed a presidential of vice-presidential debate in the United States last year, and a slightly higher proportion (42%) watched the inauguration of U.S. President Joe Biden in January, including 57% of those aged 55 and over.

Almost three-in-four Canadian TV watchers (73%) admit to “binge watching”, or watching two or more episodes of a specific series in the same sitting.

Methodology:
Results are based on an online study conducted from March 4 to March 6, 2021, among 910 adults in Canada who watch television at home. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.3 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Photo Credit: KoolShooters

Adults 55+ Most Satisfied with Digital Health Tools During Pandemic

March 3, 2021March 3, 2021By Mario Canseco

Over the past year, 51 per cent of British Columbians essentially “migrated” to virtual care.

Vancouver, BC [March 3, 2021] – Despite typical narratives about older adults’ reluctance to adopt technology, a poll released today by Research Co. and Digital Health Circle found that, during the COVID-19 pandemic, British Columbians 55 and over have been the most satisfied with digital health tools of any age group (86 per cent were very satisfied or moderately satisfied versus 75 per cent and 80 per cent for ages 18- 34 and 35-54 respectively).

The COVID-19 pandemic has spurred both the innovation and adoption of more and more digital health solutions as healthcare providers and consumers were forced to pivot, and virtual care and wellness activities became necessary. Digital Health Circle partnered with Research Co. to better understand how British Columbians, especially older adults, have been using digital health products during the pandemic, in order to help local businesses and healthcare providers better address their consumers’ needs.

“As Digital Health Circle’s work focuses on assisting tech companies to develop products that meet consumers’ needs, we wanted to learn if and how people were using these tools, if they were satisfied and what the barriers or gaps might be,” said Dr. Sylvain Moreno, Chief Executive Officer and Scientific Director, Digital Health Circle. “We learned that as the silver tsunami continues, clearly those older adults have an appetite and an urgent need for digital health tools, which means there is a real opportunity to help improve health outcomes, as well as for product and job creation in B.C.”

Today’s poll is a follow up to the one Research Co. did pre-pandemic, September 18, 2018 to understand how British Columbians were using digital tools for health care.

“The data in our poll refutes the stereotype that older adults, including baby boomers, are averse to technology adoption and avoid using digital health solutions,” said Mario Canseco, President, Research Co. “The high uptake amongst older adults may be in part due to concerns about exposure to COVID-19 in the community, making this group more likely to avoid going to the doctor in person or seeking traditional health care. Older adults also have higher healthcare needs and less transportation access, making digital health solutions very convenient.”

The data also provides two distinct learnings to inform the Provincial Government’s health policy development:

Government should continue to build on the digital capacity the health sector gained during the COVID-19 pandemic—the data tells us that use of digital health solutions holds a promise to satisfy older adults’ care needs.
It is now up to Government, including health authorities, to keep their feet on the gas and continue to make these products available in the health care system or incur the frustrations of this cohort, which includes baby boomers.“This data will help DHC as we assist small tech companies increase their chance of developing the best possible digital health solutions for British Columbians,” said Dr. Moreno. “The survey suggests that older adults want digital health solutions and products to be developed for them at least at the same rate as the general public.”

Other findings included:

During the pandemic, 51 per cent of British Columbians essentially “migrated” to virtual care. It was even higher for older adults (55+) at 54 per cent.
Vancouver Islanders are most divided on whether they will keep using digital solutions post pandemic, with 50 per cent saying they will continue to use them, 16 per cent saying they won’t and 34 per cent unsure.
Higher income residents say they will rely on these tools more post-pandemic: 64 per cent of those earning over $100,000/year versus 42 per cent of those earning under $50,000/year. However, the lowest income group had a higher satisfaction level that higher earners. Digital Health Circle plans to further explore the issue of access in the coming year.
More than two-in-five British Columbians are relying on digital health solutions, but the way they come into contact with them is different. The 55+ group is more likely to be getting recommendations from their physicians. Word of mouth and ads resonate with Millennials and Generation X.
There is generally similar use and perspectives on digital health products across ethnic groups and regions, with similar levels of satisfaction. One of the main differences is observed with tools for mental well-being, where adoption is highest among British Columbians of First Nations descent (23 per cent) but drops among those of South Asian (13 per cent), East Asian (8 per cent) and European heritage (7 per cent). Further investigation would be needed to understand if this is due to need, willingness to adopt technologies or another reason.
The most popular digital health care tools were in the following categories: physical activity and exercise (38 per cent), sleep tracking (14 per cent), nutrition (12 per cent), heart health/blood pressure (11 per cent) and mental well-being (9 per cent). This may be due to availability of apps, so this might not correlate to interest or willingness.

This comprehensive poll of 800 adults in British Columbia was undertaken as an online survey conducted from February 22 and February 23, 2021. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Laura Cropper, Coast Communications and Public Affairs
778.323.382790
[e] laura@coastcomms.ca

COVID-19 Impacts Dining Behaviours Across British Columbia

February 9, 2021February 8, 2021By Mario Canseco

Millennials and Metro Vancouverites are more likely to be relying on apps to have food delivered to their homes.

Vancouver, BC [February 9, 2021] – British Columbians are not ordering food delivered to their homes as often as they did a year ago, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 32% of British Columbians say they order food that is delivered to their homes once every two weeks or more often, down 14 points since a similar Research Co. survey conducted in February 2020.

More than half of British Columbians aged 18-to-34 (54%) are having food delivered to their homes at least once every fortnight, compared to 37% among those aged 35-to-54 and 10% among those aged 55 and over.

In a poll conducted by Research Co. in January 2021, 21% of Canadians—and 19% of British Columbians—said they are not ordering food from restaurants at all because they fear infection from COVID-19.

Just under half of British Columbians (45%, -1) order food that they pick up themselves from a restaurant at least once every fortnight.

Three-in-ten British Columbians (30%) dine out at a restaurant at least once every two weeks, down from 55% in 2020.

While 27% of British Columbians say they are ordering food delivered to their home more often than last year, a similar proportion (28%) is partaking on this option less than before.

“The momentum for the food delivery business in British Columbia is being driven primarily by Millennials,” says Mario Canseco, President of Research Co. “While 42% of residents aged 18-to-34 say they are ordering food for their homes more often, only 31% of those aged 35-to-54 and 13% of those aged 55 and over are joining them.”

One third of Metro Vancouverites (34%) are ordering food for their homes more often than last year. The Fraser Valley is a close second on this indicator (29%), followed by Vancouver Island (18%), Northern BC (15%) and Southern BC (13%).

Over the past year, more than a third of British Columbians relied on three different methods to have food delivered to their home: a phone call to a specific restaurant (39%, -4 since February 2020), online through the website of a restaurant or chain (37%, -1) and using an app on their phone, such as DoorDash, Uber Eats or Skip The Dishes (36%, +4).

While two thirds of British Columbians aged 18-to-34 have used an app to order food in the past year (65%), the proportion drops to 39% among those aged 35-to-54 and 13% among those aged 55 and over.

On a regional basis, Metro Vancouverites relied primarily on apps to order food over the past year (47%). In the other four regions, the most favoured method is a phone call to a specific restaurant: 58% in Northern BC, 45% in the Fraser Valley, 39% in Southern BC and 37% in Vancouver Island.

More than half of British Columbians (54%) say they always leave a tip for the delivery person or courier who brings food to their home, including 57% of women, 58% of British Columbians aged 35-to-54 and 66% of Vancouver Islanders.

Only 28% of British Columbians say they always leave a tip or donation for the restaurant—an option that can be accessed in some applications at the time deliveries are finalized—while 34% never do this.

Methodology:
Results are based on an online study conducted from February 1 to February 3, 2021, among 800 adult British Columbians. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error— which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Life Getting Noisier for More Than a Quarter of Canadians

February 2, 2021February 1, 2021By Mario Canseco

Three-in-ten respondents say they were bothered at home by unnecessary noise from vehicles over the past year.

Vancouver, BC [February 2, 2021] – More than one-in-four Canadians believe their surroundings are noisier now than they were a year ago, a new Research Co. poll has found.

In the online survey of a representative national sample, 27% of Canadians say their city or town has become noisier over the past year.

Similar proportions of Canadians believe their home (28%) and their street (23%) are noisier now than they were a year ago.

Women (28%), Canadians aged 18-to-34 (33%), British Columbians (31%) and respondents of South Asian descent (36%) are more likely to feel that the city or town where they live is noisier now than in early 2020.

When asked about specific sounds that have bothered them at home over the past year, at least one-in-five Canadians mention unnecessary noise from vehicles (such as motorcycles and cars revving up) (30%), dogs barking (24%), loud people outside their home (20%) and car alarms (also 20%).

Fewer Canadians report being disturbed by 10 other noises at home: yard work (such as lawnmowers and leaf blowers) (19%), yelling or screaming at a nearby home (18%), loud music playing inside a vehicle (also 18%), power tools (such as electric saws and sanders) (also 18%), loud music at a nearby home (17%), fireworks (16%), a loud gathering or party at a nearby home (15%), drivers honking the horn excessively (12%), home alarms (9%) and cats meowing (5%).

“More than three-in-four Canadians aged 18-to-34 (78%) say that they were bothered by outside noises when they were at home,” says Mario Canseco, President of Research Co. “The proportion drops to 65% among those aged 35-to-54 and 60% among those aged 55 and over.”

Over the past year, more than one-in-ten Canadians (12%) wore earplugs or earmuffs to mitigate noise while inside their home—including 19% of those aged 18-to-34 and 14% of Ontarians.

Smaller proportions of Canadians acquired hardware to mitigate noise while inside their home (such as noise cancelling headphones or earphones) (7%), reported noise concerns to the police (5%) or moved away from their previous home because of noise (4%).

Methodology:
Results are based on an online survey conducted from January 24 to January 26, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca

Streaming Options Gain Ground Among Canadian Music Listeners

January 19, 2021January 18, 2021By Mario Canseco

The proportion of Canadians who listen to music on a streaming service grew from 32% in 2019 to 40% in 2021.

Vancouver, BC [January 19, 2021] – While radio remains the most favoured choice for Canadians who want to listen to music, streaming platforms have gained prominence across the country over the past two years, a new Research Co. poll has found.

In the online survey of a representative national sample, 66% of Canadians say they listened to music on a regular radio over the past week, down three points since a similar Research Co. poll conducted in March 2019.

Two-in-five Canadians (40%, +8 since 2019) listened to music on a streaming service over the past seven days, while three-in-ten (30%, -1) listened to music stored in a computer or a phone.

Fewer Canadians listened to music on an LP record, cassette or CD (16%, -5) or on satellite radio (12%, -3) over the past week.

“Canadians aged 55 and over prefer to listen to music on the radio (70%) than on a streaming service (28%),” says Mario Canseco, President of Research Co. “Conversely, those aged 18-to-34 are more likely to stream (64%) than to listen to the radio (53%).”

While one-in-five Canadians (20%) paid to access a music streaming service in the last month, the proportion rises to 40% among those aged 18-to-34.

Fewer Canadians paid for and downloaded a song online (11%) or bought a compact disc or LP record (10%) in the last month.

When asked if they think that, in this day and age, music creators are being fairly compensated for their work, Canadians are almost evenly split. While 40% believe they are (-11 since 2019), (41%, +8) believe they are not.

A majority of Canadians aged 18-to-34 think music creators are being fairly compensated right now (54%), compared to 42% among those aged 35 to 54 and 32% among those aged 55 and over.

Methodology:
Results are based on an online study conducted from January 9 to January 11, 2021, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca