Canadians Are Comfortable Online, But Some Worries Remain

Seven-in-ten have received “scam” emails, and almost two thirds are concerned about someone hacking their devices.

Vancouver, BC [June 11, 2019] – While a large proportion of Canadians have embraced the Internet for banking and shopping, there are still lingering concerns about identity theft, a new Research Co. poll has found.

In the online survey of a representative national sample, 87% of Canadians say they are comfortable accessing banking information online, and 86% feel the same way about shopping for goods and services online.

Just over four-in-five Canadians (82%) say they are comfortable commenting on online forums that require their email address, and 73% are comfortable making a charitable donation online.

“As expected, younger residents are less likely to have qualms about performing specific tasks on the Internet,” says Mario Canseco, President of Research Co. “However, more than a third of Canadians aged 55 and over say they are not comfortable making charitable donations online.”

Over the past couple of months, 64% of Canadians have worried about somebody hacking into their own computer or smartphone. 

More than seven-in-ten Canadians have been concerned recently about computers and technology being used to invade their privacy (71%) and having their personal information stolen over the Internet (72%).

British Columbians (79%), Women (77%) and Canadians aged 18-to-34 (74%) are more likely to say they have worried about having their personal information stolen online.

Across the country, 72% of Canadians say they have received an email—sometimes referred to as the “Nigerian Scam”—offering them money for assistance or help, and 62% have received a “phishing” email, where somebody tried to acquire information by masquerading as a trustworthy entity.

One-in-five Canadians (20%) say their email address has been hacked at some point, and 4% say hackers took control of their social media platform.

Two-in-five Canadians (39%) say their computer became infected with a virus while they were browsing the Internet. Men are more likely to have acquired a virus online than women (44% to 34%).

Methodology:

Results are based on an online study conducted from May 31 to June 3, 2019, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca

Most British Columbians Want Slower Speeds on Residential Streets

Two-in-five residents say they perceive a car going over the speed limit on the street where they live “at least once a day.”

Vancouver, BC [June 7, 2019] – A sizeable proportion of British Columbians would like to see changes to municipal speed limits, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 58% of British Columbians say they would “definitely” or “probably” like to see the speed limit reduced to 30 km/h on all residential streets in their own municipality, while keeping the speed limit on arterial and collector roads at 50 km/h.

Support for the implementation of this policy is highest among women (63%), British Columbians aged 35-to-54 (62%) and residents of Vancouver Island (60%).

Earlier this year, Vancouver City Council unanimously passed a motion to establish a pilot project that will see the speed limit reduced to 30 km/h on select residential streets in the city. 

Two thirds of British Columbians (66%) believe the City of Vancouver’s pilot project is a “very good” or “good idea”, while 22% consider it “bad” or “very bad.”

“While many British Columbians are in favour of the City of Vancouver’s pilot project, there are some differences related to political allegiance,” says Mario Canseco, President of Research Co. “British Columbians who voted for the BC New Democratic Party (NDP) and the BC Green Party in the last provincial election are more supportive of the project (74% and 72% respectively) than those who voted for the BC Liberals in 2017 (60%).”

More than two-in-five British Columbians (42%) say they see a car that they perceive is circulating above the current speed limit on the street where they reside “at least once a day”, while only 16% say this “never” happens.

Residents of the Fraser Valley (54%), Northern BC (50%) and Southern BC (48%) are significantly more likely to perceive speeding vehicles on their street “at least once a day” than those who live in Vancouver Island (40%) and Metro Vancouver (39%).

Methodology:

Results are based on an online study conducted from May 26 to May 28, 2019, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca

Half of Drivers in British Columbia Are Considering Electric Vehicles

Seven-in-ten residents agree with the goal of making all light-duty cars and trucks sold in the province “zero emission” by 2040.

Vancouver, BC [May 31, 2019] – A significant proportion of car drivers in British Columbia would consider acquiring a “zero emission” vehicle in the future, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 51% of British Columbians who drive their own vehicles say it is “very likely” or “moderately likely” that the next vehicle they acquire for themselves or their household will be electric.

Majorities of drivers in Metro Vancouver (55%) and Vancouver Island (52%) are likely to consider a “zero emission” vehicle as their next purchase. The proportion is lower in the Fraser Valley (43%), Southern BC (40%) and Northern BC (37%)

When asked about specific issues that might make them less likely to purchase an electric vehicle, 24% of drivers say that they are too expensive when compared to non-electric vehicles, 24% fear becoming stranded if they cannot find a charging station, and 23% say they do not have enough places to charge the vehicle in the areas where they usually drive.

“There are some significant regional differences when the concerns of potential electric vehicle owners are analyzed,” says Mario Canseco, President of Research Co. “More than a third of drivers who reside in Southern BC (35%) and Northern BC (45%) claim they lack places to charge electric vehicles, compared to just 20% among those who live in Metro Vancouver.”

Earlier this year, the Government of British Columbia passed legislation to ensure that, by the year 2040, all light-duty cars and trucks sold in the province will be “zero emission.” Seven-in-ten residents (70%) agree with this decision, while 21% disagree and 10% are undecided.

Almost half of British Columbians (49%) believe the goal established by the provincial government on “zero emission” vehicles is “achievable”, while 42% think it is “not achievable.”

Methodology:

Results are based on an online study conducted from May 20 to May 22, 2019, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca

Radio Still the Top Source Among Canadian Music Listeners

Half of Canadians think that, in this day and age, music creators are being fairly compensated for their work.

Vancouver, BC [March 21, 2019] – A sizeable majority of Canadians are relying on their radios for music, a new Research Co. poll has found.

In the online survey of a representative national sample, 69% of Canadians say they listened to music on a regular radio over the past week.

One third of Canadians (32%) report listening to music on streaming services over the past week, while a similar proportion (31%) listened to music files stored in a device, such as a computer or phone.

One-in-five Canadians (21%) listened to LP records, cassettes or CDs in the past week, while 15% listened to music on satellite radio.

Across the country, 19% of Canadians say they paid to access a music streaming service in the last month, including 36% of those aged 18-to-34. 

Smaller proportions of Canadians paid for and downloaded a song online (12%) or bought a compact disc or LP record (9%).

On a regional basis, Atlantic Canadians are the undisputed leaders when it comes to paying to access music streaming services (35%), followed by residents of Alberta (25%), Ontario (19%), British Columbia (17%), Saskatchewan and Manitoba (15%) and Quebec (11%).

“While radio is the top choice for music listeners of all ages in Canada, Millennials are definitely more likely to be embracing streaming services than their older counterparts,” says Mario Canseco, President of Research Co. “The country’s youngest adults are also more likely to already be spending money on streaming services or downloaded songs.”

When asked if they think that, in this day and age, music creators are being fairly compensated for their work, half of Canadians (51%) believe that they “definitely” or “probably” are, while one third (33%) assert that they are not.

Methodology:

Results are based on an online study conducted from February 21 to February 24, 2019, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca

Half of Canadians Would Welcome Biometrics to Make Purchases

Only 8% believe the technology will be available sometime in the next 10 years.

Vancouver, BC [February 21, 2019] – A significant proportion of Canadians would be comfortable with the use of biometrics (such as fingerprints, palm recognition or iris scans) to pay for things, a new Research Co. poll has found.

In the online survey of a representative national sample, 49% of Canadians say they “definitely” or “probably” would like to see people relying on biometrics to make purchases, while two-in-five (40%) would not and 11% are not sure.

“Canadian Men (57%) and Millennials (54%) are definitely more likely to endorse biometrics at this stage,” says Mario Canseco, President of Research Co. “There is also a higher craving for this type of technology from Quebecers (66%) and Albertans (55%).”

However, two-in-five Canadians (40%) say they do not expect biometric payments to materialize in the next 20 years, and 15% foresee that they will never be available.

When asked about the way they currently pay for things, Canadians rely on a combination of sources. One third of payments (34%) involve a debit card, followed by cash (31%) and credit cards (24%).

Across the country, 8% of all transactions are conducted through a smartphone—a proportion that climbs to 18% among Canadians aged 18-to-34—and 3% are done with a cheque.

Residents of Atlantic Canada (39%), Saskatchewan and Manitoba (37%) and Alberta (also 37%) rely more heavily on debit cards than those in other parts of the country.

Seven-in-ten Canadians (70%) report that there was a time in the past month when they did not have any actual money (coins or bills) on them and had to use their credit card, debit card or smartphone to make a purchase of less than $10.

Methodology:

Results are based on an online study conducted from February 2 to February 5, 2019, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca