Technology – Research Co.

Practically Two Thirds of Canadians Targeted by Cyber Scams

December 18, 2025December 17, 2025By Mario Canseco

While “phishing” emails are the primary nuisance, young Canadians are more susceptible to setbacks using public Wi-Fi.

Vancouver, BC [December 18, 2025] – Only 35% of Canadians have not endured any of seven problems related to cybersecurity in the past three years, a new Research Co. poll has found.

In the online survey of a representative national sample, 38% of Canadians say they received a “phishing” email, where somebody attempted to acquire their personal information by masquerading as a trustworthy entity.

Just over a third of Canadians (34%) received an email offering them money for their help or assistance, in what is sometimes referred to as “Nigerian scam”, in the past three years.

Fewer than one-in-five Canadians say their computer became infected with a virus while they were browsing the Internet (17%), somebody hacked their social media platform (16%) or somebody hacked their email address (12%).

Fewer than one-in-ten Canadians faced two more drastic setbacks: somebody attempted to apply for a loan or open a line of credit using their name (9%) or somebody attempted to receive a tax refund using their name (6%).

More than two-in-five Canadians aged 35-to-54 and aged 55 and over (42% each) recall receiving a phishing email in the past three years. Almost one-in-four Canadians aged 18-to-34 (24%) experienced a hacking on social media.

About half of Canadians say they have checked their email (52%) or used social media (48%) while accessing Wi-Fi in public places, such as airports, cafes, transit hubs or university campuses.

Fewer Canadians relied on public Wi-Fi to access websites for news and information (34%), stream video content (30%), do online banking (26%), make online purchases (23%) or pay utility bills (14%).

“Canadians aged 18-to-34 are more likely to rely on public Wi-Fi to bank, purchase things and make service payments than their older counterparts,” says Mario Canseco, President of Research Co. “Very few Canadians aged 55 and over follow the same course of action.”

When asked about the level of trust they have on various entities to properly store and manage their personal data, almost four-in-five Canadians (78%) are “very confident” or “moderately confident” in their bank.

Majorities of Canadians feel the same way about their regional health authority (74%), their utility provider (70%), their telephone provider (68%), the federal government (63%), municipal governments (62%) and their provincial government (60%).

The level of confidence is lower—but still in majority territory—for each of these entities to properly deal with a cyberattack data breach.

Banks are once again at the top of the list (70%), followed by regional health authorities (62%), the federal government (also 62%), telephone providers (61%), provincial governments (59%), utility providers (also 59%) and municipal governments (54%).

Methodology: Results are based on an online survey conducted from November 21 to November 23, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Fewer Than One-in-Five Canadians View Trump Favourably

November 6, 2025November 19, 2025By Mario Canseco

The proportion of positive impressions has dropped for Wayne Gretzky and Don Cherry; Stephen Harper outranks Justin Trudeau.

Vancouver, BC [November 6, 2025] – Very few Canadians look fondly at the current President of the United States, a new Research Co. poll has found.

In the online survey of a representative national sample, only 18% of Canadians have a favourable opinion of Donald Trump, while just over three-in-four (76%) hold unfavourable views.

Positive views on Trump reach 21% in Alberta and 20% in Ontario. Fewer residents of British Columbia (18%), Saskatchewan and Manitoba (also 18%), Atlantic Canada (17%) and Quebec (16%) concur.

“More than one-in-four Canadians who voted for the Conservative Party this year (27%) regard Donald Trump favourably,” says Mario Canseco, President of Research Co. “The proportions are lower among those who supported the New Democratic Party (NDP) (14%) or the Liberal Party (10%).”

Fewer than one-in-four Canadians have a favourable opinion of South African billionaire Elon Musk (21%) and psychologist and media commentator Jordan Peterson (23%).

Musk’s unfavourability reaches 77% among Canadian women, while Peterson is an unknown entity for 44% of Canadians aged 55 and over.

Fewer than a third of Canadians hold positive views on British broadcaster Piers Morgan (30%) and international activist Greta Thunberg (32%).

Morgan’s favourability rating reaches 40% among Conservative voters in Canada. Almost half of Liberal voters (47%) hold positive views on Thunberg.

When asked about Canada’s previous two prime ministers, Canadians provide a higher favourability rating to Stephen Harper, who served from 2006 to 2015 (47%), than to Justin Trudeau, who served from 2015 to 2025 (39%).

Harper’s positives reach 51% among men, 52% among Canadians aged 55 and over and 59% among residents of Saskatchewan and Manitoba.

Trudeau’s favourability is highest among women (43%), Canadians aged 55 and over (46%) and Quebecers (44%).

In the realm of hockey, Canadians are more likely to hold favourable views on Mario Lemieux (50%, -17 since May 2023) than on Wayne Gretzky (47%, -29) and Don Cherry (42%, -3).

Gretzky and Cherry get their best numbers in Alberta (58% and 55% respectively), while Lemieux does particularly well in Quebec (55%).

More than one-in-five Canadians aged 18-to-34 (22%) do not know who Cherry is. The proportions are lower among Canadians aged 35-to-54 (12%) and aged 55 and over (6%).

More than half of Canadians have a favourable opinion of two actors: Mike Myers (53%) and Ryan Reynolds (58%).

Positive views on Reynolds reach 61% among men and 56% among women. Myers gets particularly high ratings from Canadians aged 35-to-54 (59%) and aged 55 and over (58%).

Methodology: Results are based on an online survey conducted from October 24 to October 26, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Affairs and Drugs Among the Least Acceptable Actions in Canada

October 16, 2025October 15, 2025By Mario Canseco

Contraception, divorce and pre-marital relations have the largest levels of moral acceptability across the country.

Vancouver, BC [October 16, 2025] – Fewer than one-in-five Canadians think marital infidelity and the use of illegal drugs can be characterized as “morally acceptable” behaviours, a new Research Co. poll has found.

The online survey of a representative national sample asked Canadians whether they considered 21 different issues as “morally acceptable” or “morally wrong.”

Fewer than one-in-four Canadians believe seven of the issues tested are “morally acceptable”: polygamy (21%, +4 since a similar Research Co. poll conducted in June 2024), suicide (20%, +3), cloning animals (19%, =), married men and/or women having an affair (18%, +2), using illegal drugs (also 18%, +4), cloning humans (12%, -1) and paedophilia (8%, +3).

“Almost one-in-four Canadian men (23%) think marital infidelity is morally acceptable,” says Mario Canseco, President of Research Co. “The proportion is decidedly lower (13%) among Canadian women.”

There is a significant regional divide on this question. Practically one-in-four Quebecers (24%) have no moral qualms about married people having an affair. Fewer than one-in-five residents of all other regions feel the same way.

Two-in-five Canadians (40%, =) think the death penalty is “morally acceptable.” Fewer Canadians feel the same way about four other issues: buying and wearing clothing made of animal fur (38%, +4), pornography (31%, +3), prostitution (28%, +3) and medical testing on animals (25%, +2).

While almost half of Canadian men (46%) think it is “morally acceptable” to buy and wear clothing made of animal fur, only 30% of Canadian women concur.

At least half of Canadians think five other issues are “morally acceptable”: abortion (56%, -2), medical research using stem cells obtained from human embryos (55%, =), physician-assisted death (54%, -3), sexual relations between two people of the same sex (also 54%, -1) and gambling (50%, +1).

Gambling is regarded as a “morally acceptable” practice by majorities of Canadians whose origins are East Asian (60%) or Indigenous (56%). The proportions are decidedly lower among Canadians of European (30%) or South Asian (22%) heritage.

The four issues that find the largest levels of moral acceptability across Canada are all related to human interaction: contraception (73%, -3), divorce (70%, -2), sexual relations between an unmarried man and woman (67%, -3) and having a baby outside of marriage (62%, -5).

Methodology: Results are based on an online survey conducted from September 10 to September 12, 2025, among 1,003 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Half of Canadians Perceive Artificial Intelligence as a Threat

September 11, 2025September 14, 2025By Mario Canseco

Only one-in-four believe the technology should continue to be developed as quickly as possible.

Vancouver, BC [September 11, 2025] – The perceptions of Canadians on artificial intelligence (AI) have become more negative over the past two years, a new Research Co. poll has found.

In the online survey of a representative national sample, 50% of Canadians regard AI is “a threat” to humanity, up four points since a similar Research Co. poll conducted in September 2023.

More than a third of Canadians (37%, -3) think AI is an opportunity for humanity, while 13% (-1) are not sure.

Canadians aged 35-to-54 are less likely to regard AI as a threat (46%) than their counterparts aged 55 and over (51%) and aged 18-to-34 (53%).

Almost half of Canadians in the highest income bracket (46%) think AI is an opportunity for humanity. Fewer Canadians in the middle (36%) and lowest (29%) income brackets feel the same way.

Almost half of Canadians (49%, -6) believe we should slow down the development of AI, while one-in-four (24%, +4) believe the technology should continue to be developed as quickly as possible. Only 13% of Canadians (=) would prefer to abandon the development of AI altogether.

There are some staggering regional differences on this question. The proportion of Canadians who favour developing AI as quickly as possible is highest in Saskatchewan and Manitoba (40%), followed by Quebec (26%), British Columbia (24%), Ontario (23%) and Alberta (22%). In Atlantic Canada, only 8% of residents support this course of action.

Fewer than three-in-five Canadians (56%, -4) say they have followed news stories about AI “very closely” or “moderately closely” over the past 12 months—including 66% of those aged 18-to-34 and 60% of Quebecers.

Practically four-in-five Canadians express concerns about AI taking over jobs currently performed by humans (79%, +2) and AI leading to less intelligent students at schools of universities (79%, +6). Just over seven-in-ten Canadians (71%, +1) are worried about AI causing an event that leads to the loss of human life.

More than half of Canadians say they trust doctors and nurses (61%, -1) and universities (54%, -5) to develop and manage AI. The confidence rating is lower for tech executives (40%, =), the federal government (38%, +4), provincial governments (also 38%, +5), business executives and CEOs (30%, +6) and international governments (29%, +7).

“The generational divide on the tech sector as a developer and manager of AI is staggering in Canada,” says Mario Canseco, President of Research Co. “While 52% of Canadians aged 18-to-34 trust tech executives for this endeavour, the rating drops to 39% among those aged 35-to-54 and to 30% among those aged 18-to-34.”

Methodology: Results are based on an online study conducted from June 30 to July 2, 2025, among 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty..

Find our data tables here and download the press release here.

Generational Split on Communications Evident in Canada and U.S.

September 8, 2025September 8, 2025By Mario Canseco

About three-in-ten people aged 18-to-34 in each country would prefer to break up with a person without an in-person meeting.

Vancouver, BC [September 8, 2025] – The preferred modes of communication for Canadians and Americans vary greatly with age and gender, a new two-country Research Co. poll has found.

In the online survey of representative national samples, roughly half of Americans (50%) and Canadians (48%) say they feel anxious when they have to make a phone call to a person they do not know.

Fewer than two-in-five Canadians and Americans aged 55 and over (35% and 38% respectively) express anxiety upon the prospect of a telephone conversation with a stranger. The proportions are markedly higher among Canadians and Americans aged 35-to-54 (53% and 57% respectively) and aged 18-to-34 (58% and 57% respectively).

Canadians (51%) are more likely than Americans (43%) to find text messages or emails impersonal.

Only 39% of Canadians aged 18-to-34 feel text messages and emails are an impersonal form of communication. The proportion is higher among their counterparts aged 35-to-54 (43%) and aged 55 and over (46%).

In the United States, the trend is similar. Americans aged 55 and over are more likely to find text messages or emails impersonal (56%) than those aged 35-to-54 (49%) and aged 18-to-34 (47%).

Americans (54%) are more likely than Canadians (47%) to say they would have no problem giving a speech in front of other people.

Fewer than half of Canadian and American women (40% and 43%) express confidence in successfully addressing an audience. Most men claim they would have no problem doing this (54% in Canada and 64% in the United States).

At least seven-in-ten Canadians and Americans believe two tasks that require communication need to be performed in person: ending a relationship (78% in Canada and 79% in the United States) and quitting a job (70% in Canada and 74% in the United States).

“Just over one-in-five Canadians (22%) and Americans (21%) would prefer to break up with a person by phone, text message, email or app,” says Mario Canseco, President of Research Co. “These proportions rise among those aged 18-to-34 (29% in Canada and 32% in the United States).

Americans rely at roughly the same rate on apps (39%) and telephone calls (34%) to order food delivery to their home. Canadians are more likely to use an app (47%) than to place a phone call (33%) to a restaurant.

Just over two-in-five Canadians (41%) would make a phone call to ask a question to their bank, while fewer would show up in person (32%). The results are similar in the United States, with 43% of Americans preferring a phone call and 37% preferring to complete this task in person.

The results differ greatly by country on the preferred way to ask a question to a municipality or City Hall. Canadians are more likely to send an email (35%) or make a phone call (33%) than to show up in person (21%). Americans are evenly split on using the phone (36%) or showing up in person (34%), with significantly fewer (19%) preferring an email.

Methodology: Results are based on an online survey conducted from June 30 to July 2, 2025, among 1,001 adults in Canada and 1,000 adults in the United States. The data has been statistically weighted according to Canadian census figures for age, gender and region in each country. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20, for each country.

Find our data tables for Canada here, data tables for the United States here and download the press release here.

Amid Threats, British Columbians Would Maximize Food Production

September 3, 2025September 2, 2025By Mario Canseco

More than three-in-four British Columbians (78%) would increase the amount of food grown, processed and packaged on the ALR.

Vancouver, BC [September 3, 2025] – Sizeable proportions of British Columbians support modifications to the Agricultural Land Reserve (ALR), a new Research Co. poll has found.

In the online survey of a representative provincial sample, more than seven-in-ten British Columbians (73%) think British Columbia should maximize the food production use of ALR land, including land of poor soil quality that is currently not farmable, unfarmed, or used for agricultural purposes.

The ALR in British Columbia is a provincial zone where agriculture is the priority use. A significant portion of the ALR is currently unfarmed or not actively used for agricultural purposes.

Majorities of British Columbians who voted for the Conservative Party of BC (74%), the BC New Democratic Party (NDP) (76%) and the BC Green Party (79%) are in favour of maximizing the food production use of ALR land.

BC Consumers rely heavily on fruit and vegetables that are grown in the United States. Climate change has reduced the amount of arable land in the U.S., and the second presidency of Donald Trump in the has led to the imposition of new tariffs.

More than three-in-four British Columbians (78%) are “very worried” or “moderately worried” about BC’s food security being threatened and want the province to take immediate steps to increase the amount of food grown, processed and packaged on the ALR.

“Environmental and political concerns about food security are prevalent across British Columbia,” says Mario Canseco, President of Research Co. “Sizeable proportions of residents of Vancouver Island (85%), the Fraser Valley (80%), Metro Vancouver (78%), Northern BC (78%) and Southern BC (77%) are worried.”

Some Industry and Farm Groups argue that allowing food processing facilities on ALR land could increase local value added food production and diversify farmer incomes. Others worry this could lead to too much manufacturing activity on farm lands.

When presented with the two arguments, seven-in-ten British Columbians (70%) support allowing food processing facilities on ALR land—a proportion that rises to 76% on Vancouver Island and to 80% in Northern BC.

Three-in-four British Columbians (75%) think the provincial government should require Food Processors to source at least 50% of their food inputs from BC Growers when and if seasonally available.

Soils in BC are classified from 1-7, with Classes 1-3 being the most arable and Classes 4-7 being the least arable. Just under half of British Columbians (48%) would limit food processing to the least arable soils, while more than three-in-ten (31%) would allow food processing throughout the ALR.

Methodology: Results are based on an online study conducted from August 9 to August 11, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

British Columbians Back Tough Limits on Smoking and Vaping

August 7, 2025August 7, 2025By Mario Canseco

More than seven-in-ten of the province’s residents would ban smoking and vaping in multi-family buildings.

Vancouver, BC [August 7, 2025] – Significant proportions of British Columbians think the current regulations related to the use of tobacco, marijuana and e-cigarettes across the province are appropriate, a new Research Co. poll has found.

In the online survey of a representative provincial sample, more than four-in-five British Columbias agree with existing bans on smoking in all public and private kindergarten to Grade 12 schools (88%) and smoking in indoor public spaces, public transit facilities and workplaces (including restaurants, bars, and casinos) (87%).

Sizeable proportions of British Columbians also endorse guidelines that forbid smoking in private vehicles occupied by children (81%) and smoking in parks, park areas, seawalls and beaches (67%).

The results are very similar when British Columbians ponder the same guidelines for the use of electronic cigarettes. Practically nine-in-ten (88%) agree with banning vaping in all public and private kindergarten to Grade 12 schools.

Support is also high for regulations that ban vaping in indoor public spaces, public transit facilities and workplaces (84%), in private vehicles occupied by children (81%) and in parks, park areas, seawalls and beaches. (66%).

At this moment, there is no province-wide regulation that addresses smoking or vaping in multi-family buildings. More than three-in-four British Columbians (77%) are in favour of a ban on smoking (tobacco and marijuana) in multi-family buildings, while just under three-in-four (73%) would forbid vaping in multi-family buildings.

Across the province, almost one-in-four British Columbians (23%) say they smoked marijuana over the course of the past year, while just under one-in-five smoked tobacco in any form (19%) or consumed marijuana in a non-smoking form (also 19%).

Fewer British Columbians used an electronic cigarette or e-cigarette (15%) or consumed tobacco in a non-smoking form (5%).

“Vaping remains particularly popular among British Columbians aged 18-to-34, with almost one-in-four (23%) using an electronic cigarette in the past year,” says Mario Canseco, President of Research Co. “The incidence of tobacco smoking is very similar across all three age groups.”

Half of British Columbians (50%) say they would not consider dating a person who smoked marijuana—a proportion that rises to 67% among those of South Asian heritage and to 64% among those of East Asian descent.

Larger proportions of British Columbians say they would not consider dating a person who vaped (57%) or who smoked tobacco (62%).

Almost two thirds of women (65%) say they would not consider dating a tobacco smoker, while 67% of British Columbians who voted for the BC Green Party in last year’s provincial election would not consider dating someone who used electronic cigarettes.

Methodology: Results are based on an online survey conducted from July 13 to July 15, 2025, among 814 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Noise is Becoming a Bigger Problem Across Canada

July 14, 2025July 14, 2025By Mario Canseco

There is a sizeable increase in the proportion of Canadians who are unnerved by unnecessary noise from vehicles.

Vancouver, BC [July 14, 2025] – More than three-in-five Canadians appear dissatisfied with the level of noise intensity in their municipality, a new Research Co. poll has found.

In the online survey of a representative national sample, 63% of Canadians say their city or town has become noisier over the past year, up nine points since a similar Research Co. poll conducted in May 2023.

More than two thirds of British Columbians (68%) and Ontarians (67%) say they live in a noisier city or town. The numbers are lower in Alberta (64%), Saskatchewan and Manitoba (61%), Atlantic Canada (also 61%) and Quebec (56%).

Smaller proportions of Canadians believe their street (46%, +3) and their home (34%, +2) are noisier now than a year ago.

“Only 23% Canadians aged 55 and over say their home is noisier now than a year ago,” says Mario Canseco, President of Research Co. “The proportions are higher among their counterparts aged 18-to-34 (39%) and aged 35-to-54 (41%).”

As was the case in 2023, the occurrence that is most likely to bother Canadians at home is unnecessary noise from vehicles (such as motorcycles and cars revving up) (39%, +7), followed by dogs barking (35%, +5), a car alarm (34%, +12) and construction-related noises (such as roofing, land clearing and heavy machinery) (33%, +4).

More than two-in-five residents of Alberta (43%), Saskatchewan and Manitoba (42%) and Ontario (also 42%) were bothered by unnecessary noise from vehicles while at home. The proportions are lower in Atlantic Canada (38%), British Columbia (37%) and Quebec (35%).

Fewer than three-in-ten Canadians mention other noises that bothered them while at home, such as loud people outside (28%, +5), yard work (such as lawnmowers and leaf blowers) (26%, +6), yelling or screaming at a nearby home (24%, +4), loud music playing inside a vehicle (also 24%, +2), power tools (such as electric saws and sanders) (also 24%, +5), drivers honking the horn excessively (22%, +1), loud music at a nearby home (21%, =), a loud gathering or party at a nearby home (also 21%, +5), fireworks (20%, =), a home alarm (12%, +1) or cats meowing (8%, +1).

There is little fluctuation in the behaviour of Canadians to deal with noise, with 17% (+1) wearing earplugs to mitigate noise while inside their home, 11% (=) acquiring hardware, such as noise cancelling headphones or earphones, 8% (-1) reporting noise concerns to the police and 6% (=) moving away from their previous home because of noise.

Methodology: Results are based on an online survey conducted from June 17 to June 19, 2025, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Irked by “Suggested Tips” at Sit-Down Restaurants

May 22, 2025May 21, 2025By Mario Canseco

Majorities disapprove of prompts for tips at online retailers, coffee shops and when using a credit card.

Vancouver, BC [May 22, 2025] – Most Canadians say they always tip food servers at sit-down restaurants but dislike encountering recommendations about how much they should leave after a meal, a new Research Co. poll has found.

In the online survey of a representative national sample, more than half of Canadians (53%) say they leave a tip “all the time” after visiting a sit-down restaurant.

Fewer Canadians tip “all the time” at other venues, including a bar (37%), a restaurant where they buy food to go (15%), a coffee shop (14%), a cafeteria-style restaurant (12%) or a fast-food restaurant (10%).

Almost two thirds of Canadians aged 55 and over (64%) say they always tip after visiting a sit-down restaurant. The proportions are lower among Canadians aged 35-to-54 (56%) and aged 18-to-34 (41%).

Canadians were asked how much they would tip at a sit-down restaurant under nine different scenarios. Just under three-in-ten (28%, -3 since December 2022) say they would leave no tip at all if they experienced below average service when the server is clearly not busy.

The preferred size of a tip ranges from 10% to 14% on two instances: average service in any environment (42%) and below average service when the server is clearly working in an understaffed environment (36%).

Canadians gravitate towards a tip that ranges from 15% to 19% on three situations: good service when the restaurant is not busy (37%), good service when the restaurant is busy (40%) and good service when the restaurant is exceptionally busy (38%).

When asked what they would do after receiving exceptional service, Canadians are willing to leave bigger tips. More than a third (36%) are in the 15% to 19% range if a restaurant is not busy, while just under one-in-five (19%) would move to the 20% to 25% range.

Similar situations occur in cases of exceptional service when the restaurant is busy (35% in the 15% to 19% range, and 24% in the 20% to 25% range) and when the restaurant is exceptionally busy (33% in the 15% to 19% range, and 25% in the 20% to 25% range).

More than half of Canadians think a tip is not necessary when picking up food themselves (57%) or when ordering goods online (also 57%).

About a third of Canadians think tips in the 10% to 14% range are acceptable in three situations: after a haircut or visit to the salon (35%), for food delivery managed by the restaurant (33%), for food delivery through a third-party app (30%) and after taking a taxi or rideshare vehicle (also 30%).

More than two thirds of Canadians believe that, if the salaries of food servers were better, there would be no need to tip them (69%, =) and that food servers cannot get by on their salaries alone, so it is important to tip them (68%, -2).

A slightly lower proportion of Canadians (65%, -2) say food servers nowadays simply expect a tip, but don’t work hard to earn it, while more than a third (35%, +2) believe food servers deserve a tip in all circumstances, even if service was bad.

“More than two-in-five Canadians aged 18-to-34 (42%) think food servers deserve a tip, regardless of how the service went,” says Mario Canseco, President of Research Co. “Fewer of their counterparts aged 35-to-54 (36%) and aged 55 and over (26%) feel the same way.”

Majorities of Canadians disapprove of four practices that have become more common in recent times: online retailers prompting for a suggested tip (71%), coffee shops prompting for a suggested tip when the customer uses a credit card (65%), sit-down restaurants providing a suggested tip printed on the bill (57%) and sit-down restaurants prompting for a suggested tip when the customer uses a credit card (53%).

Canadians are divided when pondering sit-down restaurants setting a minimum service charge for large parties, with 45% approving of this practice and 47% disapproving of it.

Methodology: Results are based on an online survey conducted from May 4 to May 6, 2025, among 1,001 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Conservative Golf Ad Missed Mark with Most Canadian Voters

May 5, 2025May 4, 2025By Mario Canseco

Liberal “This Election is Different” advertisement regarded as more “informative” and less “boring”.

Vancouver, BC [May 5, 2025] – A side-by-side test of two political advertisements from the main federal parties in Canada yields mixed results, a new Research Co. “Exit Poll” poll has found.

The online survey of a representative national sample of English-speaking Canadians who voted in the 2025 federal election showed respondents two advertisements that were featured on broadcast television in the final days of the campaign: “We can’t afford fore more years” from the Conservative Party, and “This election is different” from the Liberal Party.

Conservative Advertisement

“We can’t afford fore more years”

Just under two-in-five Canadian voters (39%) say they had seen this political advertisement before taking the survey—a proportion that rises to 55% among members of the Silent Generation and Baby Boomers and to 54% among residents of Saskatchewan and Manitoba.

When asked if this ad makes them want to vote for the Conservative Party, Canadian voters are almost evenly split (Agree 47%, Disagree 46%). Agreement is highest among Millennials (55%), followed by members of Generation Z (50%), Generation X (44%) and Silent Generation / Baby Boomers (40%).

More than half of Silent Generation / Baby Boomers (56%) say the ad does not make them want to vote for the Conservatives—including 47% who feel “strongly” about this.

Canadian voters in the highest income bracket are more likely to say the ad makes them want to support Conservative candidates (53%) than their counterparts in the middle and lowest income brackets (46% and 45% respectively).

The results are similar when Canadian voters are asked if the Conservative ad makes them want to vote for the Liberal Party (Agree 46%, Disagree 47%).

Two-in-five Canadian voters (40%) say the ad makes them feel more negative about the Liberal Party, while a slightly larger proportion (42%) say it makes them feel more negative about the Conservatives.

Overall, just over half of Canadian voters (51%) feel the Conservative ad is “informative”, while more than two-in-five (44%) consider it “boring”.

The advertisement is regarded as boring by similar proportions of Canadian voters who belong to the Silent Generation / Baby Boomers (45%), Generation X (44%), Millennials (also 44%) and Generation Z (43%).

Canadian voters who reside in Atlantic Canada and Saskatchewan and Manitoba are more likely to say the ad made them feel more negative about the Conservative Party (53% each) than those in Quebec (44%), Ontario (40%), British Columbia (38%) and Alberta (26%).

Liberal Advertisement

“This election is different”

More than a third of Canadian voters (35%) saw this ad before taking our survey, including 43% of Silent Generation / Baby Boomers and 45% of residents of Saskatchewan and Manitoba.

More than half of Canadian voters (56%) say this ad makes them more likely to vote for the Liberals, while 38% disagree. Agreement is highest among members of Generation Z (61%), followed by Millennials (55%), Generation X (54%) and Silent Generation / Baby Boomers (also 54%).

Just over half of Canadian voters in Alberta (51%) say the ad does not make them want to support Liberal candidates, along with 46% of those who live in Ontario.

Canadian voters in the middle income bracket are slightly more likely to say the ad makes them want to vote Liberal (58%) than their counterparts in the highest and lowest income brackets (57% and 53% respectively).

Only 38% of Canadian voters say this ad makes them want to vote for the Conservatives—a proportion that rises to 53% in Alberta.

About a third of Canadian voters (32%) say this advertisement makes them feel more negative about the Liberals, while the same proportion (32%) say it makes them feel more negative about the Conservative Party.

Overall, more than three-in-five Canadian voters (63%) believe the Liberal ad is “informative”, while fewer than two-in-five (38%) deem it “boring”.

Millennials are more likely to say the Liberal ad is boring (44%) than Canadian voters who belong to Generation X (39%), Generation Z (34%) and Silent Generation / Baby Boomers (30%),

Canadian voters who reside in Alberta and Ontario are more likely to say the ad made them feel more negative about the Liberal Party (38% and 37% respectively) than those in Saskatchewan and Manitoba (33%), Quebec (28%), Atlantic Canada (27%) and British Columbia (26%).

“There is not much of a gender gap when Canadian voters assess the effect of the Liberal ad, with 57% of women and 54% of men saying it made them more likely to vote for the party,” says Mario Canseco, President of Research Co. “While the Conservative ad achieved the same purpose with 51% of men, only 44% of women react the same way.”

Methodology: Results are based on an online survey conducted from April 27 to April 29, 2025, among a representative sample of 1,034 English-speaking Canadians who voted in the 2025 federal election. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Litterers, Careless Pet Owners Cause Anger in Canada and the U.S.

February 6, 2025February 6, 2025By Mario Canseco

Americans are decidedly more upset over issues related to bicycles, while Canadians are more irritated by smokers.

Vancouver, BC [February 6, 2025] – While most Canadians and Americans believe the residents of their municipalities and cities follow existing laws and by-laws, specific actions are bound to infuriate them, a new two-country Research Co. poll has found.

In the online survey of representative national samples, more than seven-in-ten Canadians say five behaviours make them “very upset” or “moderately upset”: not picking up dog waste (84%), using a hand-held cell phone when driving (81%), littering (79%), throwing cigarette butts on the ground (78%), parking in a handicapped spot without a decal (74%) and speeding on a municipal road or street (71%).

About two thirds of Canadians are irritated when they see people not wearing a seatbelt when driving a car or riding in a car (69%) or when they see an individual smoking in a patio, or near doorways, open windows, or air intakes (65%).

Fewer than two in five Canadians become upset by five other behaviours: people riding bicycles without a helmet (39%), riding bicycles on the sidewalk (37%), watering the lawn outside permitted hours (37%), downloading or streaming copyrighted material for free (33%) and jaywalking (31%).

In the United States, more than seven in ten Americans become irritated when they witness four behaviours: littering (79%), not picking up dog waste (77%), parking in a handicapped spot without a decal (73%) and using a hand-held cell phone when driving (71%).

Majorities of Americans also become upset when they see a driver speeding on a municipal road or street (66%), a person throwing cigarette butts on the ground (65%) or someone not wearing a seatbelt when driving a car or riding in a car (57%).

Fewer than half of Americans are irritated after witnessing people smoking in a patio, or near doorways, open windows, or air intakes (48%), riding bicycles without a helmet (29%), riding bicycles on the sidewalk (27%), watering the lawn outside permitted hours (25%), downloading or streaming copyrighted material for free (34%) and jaywalking (27%).

“Americans are not as upset as Canadians when witnessing smokers lighting up too close to non-smokers or discarding their cigarettes anywhere they please,” says Mario Canseco, President of Research Co. “Conversely, Canadians are significantly angrier than Americans when cyclists ride without proper head protection.”

More than seven-in-ten Canadians (73%) and Americans (76%) believe most of their city’s residents law-abiding.

More than four-in-five British Columbians (83%) say most residents of their municipality follow the law. The proportions are lower in Saskatchewan and Manitoba (76%), Ontario (75%), Atlantic Canada (also 75%), Alberta (67%) and Quebec (65%).

In the United States, almost four-in-five residents of the West (79%) think most residents of their city are law-abiding. The proportions drop the Midwest (75%), the South (73%) and the Northeast (71%).

Methodology: Results are based on an online study conducted from January 22 to January 24, 2025, among 1,000 adults in Canada and 1,001 adults in the United States. The data has been statistically weighted according to census figures for age, gender and region in each country. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty, in each country.

Find our data tables for Canada here, data tables for the United States here and download the press release here.

Young Canadians Are Ready for Biometrics Payments

January 29, 2025January 28, 2025By Mario Canseco

While 57% of Canadians aged 18-to-34 would welcome this option, only 30% of those aged 55 and over concur.

Vancouver, BC [January 29, 2025] – The way Canadians pay for things has not changed much over the past year and a half, and the country’s youngest adults remain supportive of the use of biometrics to make purchases, a new Research Co. poll has found.

The online survey of a representative national sample asked Canadians about the way they bought things over the past month.

More than a third of financial transactions in Canada (37%, -3 since a similar Research Co. survey conducted in August 2023) involved a credit card, while just under three-in-ten (29%, +1) required a debit card.

Fewer financial transactions were completed with cash (18%, =), a smartphone (7%, =), an e-transfer (7%, +1) or a cheque (2%, =).

“Almost half of all purchases made by Canadians aged 55 and over (46%) entailed a credit card,” says Mario Canseco, President of Research Co. “The share is lower among Canadians aged 35-to-54 (37%) and aged 18-to-34 (29%).”

More than one-in-ten transactions made by Canadians aged 18-to-34 (11%) entailed the use of a smartphone. The proportions are lower among Canadians aged 35-to-54 (7%) and aged 55 and over (2%).

More than two thirds of Canadians (67%, +4) recall a moment in the past month when they did not have any paper money with them and had to buy something worth less than $10 with their credit or debit card.

Ontario (70%) and Quebec (69%) boast the largest proportions of residents who used a credit or debit card for a small purchase in the past month. The numbers are lower in British Columbia (67%), Alberta (also 67%), Saskatchewan and Manitoba (61%) and Atlantic Canada (58%).

As was the case last year, Canadians are divided on the issue of biometrics payments. Almost half (46%, +2) say they would like to see people relying on fingerprints, palm recognition or iris scans to buy things in their lifetime.

An almost exact proportion of Canadians (45%, =) say they would not like to see body measurements and calculations being used to make purchases, while 10% (-1) are not sure

Support for the eventual implementation of biometrics payments is highest among Canadians aged 18-to-34 (54%, +3), followed by those aged 35-to-54 (48%, +4) and those aged 55 and over (30%, -1).

About one-in-five Canadians (21%, -2) expect to be able to pay through fingerprints, palm recognition or iris scans in the next five years, while three-in-ten (30%, -3) think this will happen in the next 10 years.

Methodology: Results are based on an online survey conducted from January 3 to January 5, 2025, among a representative sample of 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Most British Columbians Targeted by “Phishing” Scams

November 27, 2024November 26, 2024By Mario Canseco

Compared to 2022, fewer of the province’s residents say their computer became infected with a virus while they were online.

Vancouver, BC [November 27, 2024] – More than three-in-five British Columbians recall receiving an email where somebody attempted to acquire personal information by masquerading as a trustworthy entity, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 61% of British Columbians say they have received a “phishing” email, down two points since a similar Research Co. poll conducted in April 2022.

More than half of British Columbians (54%, -4) received an email offering them money for their help and assistance, in what is usually referred to as the “Nigerian scam.”

Fewer of the province’s residents say their computer became infected with a virus while they were browsing the Internet (25%, -6), or endured hackers accessing their social media platform (15%, -1) or email address (15%, =).

More than three-in-four British Columbians participate in five activities online at least a few times per month: visiting websites or blogs (87%, -2), accessing banking information (also 87%, =), looking for deals on websites (78%, -3), using an instant messaging service (80%, +1) and looking for directions and/or maps to get to a destination (76%, +3).

Fewer British Columbians purchase goods from a website (59%, -1), post on social media (53%, -4), upload pictures or videos to the Internet (48%, -5) or use the Internet to place telephone calls (39%, =) at least a few times per month.

Roughly half of British Columbians have worried “frequently” or “occasionally” about having their personal information stolen over the Internet (50%, -1), computers and technology being used to invade their privacy (49%, -2) and somebody hacking into their own computer or smartphone (47%, +1).

Just over half of British Columbians (53%, -3) say they are “very” or “moderately” comfortable commenting on an online forum that requires an email address.

The level of comfort is significantly higher for other online activities, including making charitable donations (70%, -3), accessing banking information (86%, -1), shopping (86%, -3) and sending emails (90%, -4).

“Only 29% of British Columbians aged 55 and over are very comfortable shopping online,” says Mario Canseco, President of Research Co. “The proportions are higher among their counterparts aged 35-to-54 (47%) and aged 18-to-34 (50%).”

More than half of British Columbians (57%, -5) have typed their name on Google to see what has been posted about them online.

Among the province’s residents who googled themselves, 57% (-4) claim that the information that came up was “accurate”, while 13% (+1) think it was “inaccurate”. Three-in-ten of these residents (30%, +3) did not find information about themselves online.

Just over one-in-four British Columbians (26%, +4) only have one email address, while 41% (=) possess two and 33% (-4) have three or more.

Methodology: Results are based on an online survey conducted from November 15 to November 17, 2024, among a representative sample of 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Would Welcome New Oversight in Nomination Races

September 11, 2024September 10, 2024By Mario Canseco

Seven-in-ten would place the contests under the purview of Elections Canada and more than half support holding primaries.

Vancouver, BC [September 11, 2024] – As the activities of the Foreign Interference Commission continue, many Canadians express support for new guidelines to govern federal nomination races, a new Research Co. poll has found.

The Public Inquiry into Foreign Interference in Federal Electoral Processes and Democratic Institutions has raised questions about foreign interference affecting federal nomination races.

In the online survey of a representative national sample, seven-in-ten Canadians (70%) think it would be a “very good” or “good” idea to place all federal nomination races under the jurisdiction of Elections Canada.

“The notion of Elections Canada overseeing federal nomination contests is very popular among supporters of all three major parties,” says Mario Canseco, President of Research Co. “Sizeable majorities of those who voted for the Liberal Party (77%), the Conservative Party (72%) or the New Democratic Party (NDP) (71%) in the 2021 federal election regard this as a positive move.”

More than half of Canadians (53%) are in favour of holding open primary elections in contested federal nominations, like they do in the United States.

Support for holding this type of open primaries is highest in British Columbia (60%) and Saskatchewan and Manitoba (also 60%), followed by Ontario (57%), Alberta (55%), Quebec (52%) and Atlantic Canada (48%).

More than two-in-five Canadians (45%) are following the Foreign Interference Commission “very closely” or “moderately closely”.

Compared to a Research Co. survey conducted in February 2023—before the Foreign Interference Commission was called—there is an increase in the proportion of Canadians who think China is “very likely” or “moderately likely” to have attempted to influence electoral processes in Canada in this century, from 60% last year to 66% in 2024.

Fewer Canadians feel the United States (63%, +2), Russia (57%, +1), India (42%) and Pakistan (33%) have attempted to influence Canada’s electoral processes.

There is a noticeable jump when Canadians are asked about the type of electoral processes that have been successfully influenced by foreign governments in this century.

Almost two thirds of Canadians (64%, +6) think there has been “definite” or “probable” foreign influence on federal elections, and more than half (55%, +6) feel the same way about federal nomination contests.

This year, Canadians are also more likely to think that four other types of democratic contests have been tainted by foreign actors: provincial elections (49%, +7), provincial nomination contests (39%, +4), municipal elections (40%, +7) and municipal nomination contests (34%, +5).

More than seven-in-ten Canadians (73%, +1) are in favour of Canada introducing laws against foreign interference similar to the ones currently in place in Australia, which criminalize covert and deceptive or threatening activities.

Methodology: Results are based on an online survey conducted on August 19 to August 21, 2024, among 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Ponder the Appropriateness of “No-Show Fees”

August 7, 2024August 6, 2024By Mario Canseco

Majorities endorse them for medical and grooming appointments, but there is a split on their use in restaurants.

Vancouver, BC [August 7, 2024] – Canadians are divided on whether restaurants should be allowed to charge a “no-show fee” when booked appointments are not kept, a new Research Co. has found.

In the online survey of a representative national sample, 44% of Canadians say charging a “no-show fee” if a reservation is missed at a restaurant is “justified”, while 48% believe the practice is “unjustified”.

On a regional basis, most Quebecers (52%) think restaurants are “justified” in charging a “no-show fee”. The proportions are lower in Atlantic Canada (44%), British Columbia (43%), Ontario (42%), Saskatchewan and Manitoba (41%) and Alberta (33%).

More than half of Canadians think “no-show fees” are justified if appointments are missed with the dentist (59%), a doctor or medical specialist (57%), the barber or hair salon (53%) or for pet grooming (51%).

Over the course of the past year, just over one-in-four Canadians (26%) say they have missed a reservation or appointment, while 74% have not.

“More than two-in-five Canadians aged 18-to-34 (43%) missed a booked appointment over the past year,” says Mario Canseco, President of Research Co. “The proportions are significantly lower among their counterparts aged 35-to-54 (27%) and aged 55 and over (9%).”

The most missed appointments belong to doctors and medical specialists (15%), followed by dentists (11%), restaurants (9%), barbers or hair salons (8%) and pet grooming (3%).

Canadians who were unable to meet a reservation or appointment cite personal issues (40%) as their main reason for not arriving. Other excuses mentioned by these respondents are scheduling (27%), transportation (26%), work (25%), family (24%) and the weather (21%).

More than four-in-five Canadians (85%) have not paid a “no-show fee” in the past year, while 15% had to cover a charge after missing an appointment. Dentists and doctors were the main recipients of “no-show fees” (7% each), followed by restaurants (6%), barbers and hair salons (4%) and pet grooming establishments (also 4%).

More than one-in-four Canadians aged 18-to-34 (27%) had to pay a “no-show fee” in the past year, compared to 13% among those aged 35-to-54 and 5% among those aged 55 and over.

Methodology: Results are based on an online study conducted from July 5 to July 7, 2024, among 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of 20.

Find our data tables here and download the press release here.

Mail Vote, Crucial in 2020, Shunned by British Columbians in 2024

August 2, 2024July 27, 2024By Mario Canseco

Most of the province’s residents say they will cast their ballots on Election Day in October, up significantly from four years ago.

Vancouver, BC [August 2, 2024] – Few British Columbians are thinking of relying on mail-in ballots to vote in this year’s provincial election, a new Research Co. poll has found.

The online survey of a representative provincial sample asked British Columbians how they voted in the 2020 democratic process—which took place during the COVID-19 pandemic—and how they intend to vote in 2024.

More than half of British Columbians (52%) say they plan to cast their ballot in person on Election Day (October 19). Fewer than one third of the province’s residents (28%) voted this way in 2020.

Just over one-in-five British Columbians (21%) intend to vote in person during Advance Voting, down from 32% who chose this method four years ago.

Fewer than one-in-ten British Columbians (8%) will request a mail-in ballot in 2024, down from 28% who voted this way in the last provincial election.

Once the provincial campaign begins, more than seven-in-ten British Columbians (72%) say they will “definitely” or “probably” watch, listen or read news about the campaign in the media.

More than three-in-five British Columbians also intend to read the platforms and policy positions of political parties on their websites (68%) and review the background of candidates who are running in their constituency (65%).

Fewer British Columbias plan to attend (or watch) a debate featuring the main party leaders (52%), attend (or watch) a debate featuring candidates from their constituency (48%) or meet candidates who knock on their door (29%).

“More than a third of British Columbians aged 18-to-34 (35%) will meet candidates who knock on their door during the campaign,” says Mario Canseco, President of Research Co. “The proportions are lower among their counterparts aged 35-to-54 (29%) and aged 55 and over (25%).”

When asked which feelings they have about this year’s provincial election, more than three-in-ten British Columbians (31%) mention “indifference” while one-in-four (25%) say the ballot elicits “enthusiasm”.

Other words used by British Columbians to describe this year’s provincial democratic process are “trust” (18%), “fear” (15%), “pride” (11%), “anger” (also 11%), “joy” (10%), “sadness” (8%), “disgust” (7%) and “shame” (5%).

Voters in British Columbia who are currently supporting the governing BC New Democratic Party (NDP) mention four specific emotions: “enthusiasm” (32%), “indifference” (29%), “trust” (26%) and “fear” (13%).

Those who plan to vote for the Conservative Party of BC rely on the same emotions, but at different levels: “enthusiasm” (33%), “indifference” (25%), “fear” (22%) and “trust” (17%).

Supporters of the BC Green Party put “indifference” at the top of their list (37%), followed by “enthusiasm” (20%), “fear” (19%) and “anger” (19%).

The top four emotions for British Columbians who plan to vote for BC United are “enthusiasm” (28%), “indifference” (27%), “trust” (19%) and “joy” (18%).

Methodology: Results are based on an online study conducted from July 23 to July 25, 2024, among 801 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Pessimistic Views on Health Care Take Hold in Canada

June 6, 2024June 5, 2024By Mario Canseco

The proportion of Canadians who think the system should be completely rebuilt has jumped to 23% in 2024.

Vancouver, BC [June 6, 2024] – The perceptions of Canadians on the health care system have become more negative in the past year, a new Research Co. poll has found.

In the online survey of a representative national sample, almost one-in-four Canadians (23%) think Canada’s health care system has so much wrong with it that we need to completely rebuild it, up six points since a similar Research Co. poll conducted in April 2023.

Just under one-in-five Canadians (19%, -1) think Canada’s health care system works well, and only minor changes are needed to make it work better, while more than half (53%, -3) say there are some good things in Canada’s health care system, but many changes are required.

Fewer than two thirds of Canadians (64%) are “very confident” or “moderately confident” that the country’s health care system would be there to provide the help and assistance that they would need if they had to face an unexpected medical condition or disease. This represents a 15-point drop from the first time Research Co. asked this question, in January 2019.

This year, confidence in the health care system is highest in Ontario (68%), followed by Alberta (67%), Quebec (64%), British Columbia (also 64%) and Saskatchewan and Manitoba (also 64%). Perceptions are lower, by a significant margin, in Atlantic Canada (49%).

When asked about the biggest problem facing the health care system, 37% of Canadians (+2) select a shortage of doctors and nurses, followed by long wait times (24%, +1) and bureaucracy and poor management (14%, -3).

Fewer than one-in-ten Canadians mention four other issues: inadequate resources and facilities (8%, -1), little focus on preventive care (5%, -1), lack of a wider range of services for patients (4%, -2) and insufficient standards of hygiene (3%, +2).

“Concerns about health care in Canada vary greatly across the country,” says Mario Canseco, President of Research Co. “Quebecers are more preoccupied with long wait times (30%) than the national average, while Atlantic Canadians and British Columbians are worried about a shortage of doctors and nurses (53% and 41% respectively).”

Fewer than one-in-five Canadians (19%, +1) believe the federal government should make cuts to health care funding in order to reduce government debt.

More than a third of Canadians (35%, +2) believe health care in Canada would be better than it is now if it were run by the private sector. While only 24% of Canadians aged 55 agree with this statement, the proportions rise to 35% among those aged 35-to-54 and to 46% among those aged 18-to-34.

Canadians who voted for the Conservative Party in the last federal election are more likely to think that health care delivery would be superior under the private sector (48%) than those who cast ballots for the Liberal Party (31%) or the New Democratic Party (NDP) (21%) in 2021.

Methodology: Results are based on an online study conducted from May 20 to May 22, 2024, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Taking Different Routes to Deal with Inflation

May 15, 2024May 14, 2024By Mario Canseco

More than half are shopping around for bargains, instead of acquiring all groceries and toiletries in the same store.

Vancouver, BC [May 15, 2024] – Most Canadians say they are paying more for specific items now than in November 2023, and dissatisfaction with the current state of affairs is directed primarily at governments and retailers, a new Research Co. poll has found.

In the online survey of a representative national sample, more than two thirds of Canadians say the price they pay for five items has increased in the past six months: vegetables (79%), fruits (77%), beef (73%), chicken (also 73%) and bread (68%).

More than half of Canadians also report more expensive cereal (65%), prepared frozen meals (65%), laundry detergent (60%), shampoo (58%) and soap (56%).

One third of Canadians (33%) think the actions of governments are primarily to blame for items becoming more expensive, while just under one-in-four (23%) think the actions of supermarket retailers and grocery stores are chiefly responsible.

Fewer Canadians point the finger at the actions of product manufacturers and suppliers (18%), global political conflicts affecting supplies (15%), labour and supply setbacks (7%), climate change (6%) or the actions of farmers and growers (2%) for the rising costs of the items they buy.

“More than half of Albertans (54%) blame the actions of governments for the rising cost of groceries and toiletries,” says Mario Canseco, President of Research Co. “Only 26% of Quebecers feel the same way.”

There are some striking political differences on this question. Canadians who voted for the New Democratic Party (NDP) in the last federal election are more likely to believe that the actions of supermarket retailers and grocery stores are to blame for rising costs (36%) than those who voted for the Liberal Party (26%) or the Conservative Party (18%).

Conversely, half of Conservative voters in 2021 (50%) think the actions of governments are responsible for the current scenario. Only 25% of Liberal voters and 15% of NDP voters concur.

More than three-in-four Canadians think the federal government (80%) and their provincial governments (76%) can do a lot to help lower the price of groceries.

More than half of Canadians have taken two actions to deal with higher prices in the past six months: buying items at different stores (instead of at a single one) (57%) and switching packaged food brands to lower priced alternatives (52%).

Fewer Canadians are using apps to collect points at a retailer (42%), using online coupons (35%) or using printed coupons (28%) Only 17% have boycotted or stopped going to a specific retailer.

Reliance on apps to collect points at a retailer is highest in Atlantic Canada (50%), followed by Saskatchewan and Manitoba (48%), Ontario (46%), Alberta (42%), British Columbia (40%) and Quebec (33%).

About a third of Canadians (32%) say their diet has not been healthy over the past two months—a proportion that rises to 37% among women, 37% among Canadians aged 18-to-34 and 36% among those in the lowest income bracket.

Methodology: Results are based on an online survey conducted from May 6 to May 8, 2024, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

Wobbly Commitment to Net-Zero Goal in British Columbia

April 8, 2024April 8, 2024By Mario Canseco

Three-in-five residents are in favour of the initiative, but support wanes if average energy costs increase.

Vancouver, BC [April 8, 2024] – Most British Columbians believe the federal government should continue to pursue the Net-Zero goal but grow skeptical of the idea if they end up paying more for energy, a new Research Co. poll has found.

The concept of Net-Zero calls for countries to either eliminate greenhouse gas emissions or offset them, for example, through actions such as tree planting or employing technologies that can capture carbon before it is released into the air. Canada, as well as all other members of the G7, have committed to the Net-Zero goal by 2050.

In the online survey of a representative provincial sample, seven-in-ten British Columbians (70%) agree with Canada’s Net-Zero commitment, while 19% disagree and 11% are undecided.

More than half of British Columbians think governments (54%) and companies and corporations (51%) “definitely” or “probably” have a role to play in order to achieve Canada’s commitment to the Net-Zero goal by 2050. Just over a third (35%) feel the same way about individuals and consumers.

More than two thirds of British Columbians (67%) think Canada should remain committed to the Net-Zero goal by 2050 if average energy costs rise by 10%.

Just under half of British Columbians (49%) would remain committed to Net-Zero if average energy costs increase by 20%. If average energy costs were to rise by 30%, only 40% of British Columbians would remain committed to Net-Zero.

More than four-in-five British Columbians are “very concerned” or “moderately concerned” about two issues: forest fires affecting the province (84%) and energy costs for households becoming too expensive (83%).

Majorities of residents are also worried about five other issues: the effects of climate change in the world (77%), the effects of climate change in Canada (76%), forest fires affecting the community where they live (69%), energy costs for businesses becoming too expensive (68%) and energy shortages leading to measures such as rationing and rolling blackouts (64%).

More than half of British Columbians (58%, +3 since a similar Research Co. poll conducted in January 2023) support the provincial government allowing for further development of the liquefied natural gas (LNG) industry. Fewer of the province’s residents agree with directives to allow nuclear power (small modular reactors) for electricity generation (50%, +7) and ban the use of natural gas (on stoves and/or heaters) in new buildings (44%, +5).

“Support for LNG development in British Columbia is highest in the Fraser Valley (65%),” says Mario Canseco, President of Research Co. “The proportions are lower in Southern BC (63%), Northern BC (60%), Metro Vancouver (58%) and Vancouver Island (44%).”

When asked about their perceptions on eight sources of energy, majorities of British Columbians express positive views on hydropower (80%), wind (79%), geothermal (65%) and natural gas (also 65%). The rating is lower for oil (44%), biomass (43%), nuclear (42%) and coal (24%).

Methodology: Results are based on an online study conducted on March 19 to March 21, 2024, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Four Years Later, British Columbians Assess the Pandemic

March 27, 2024March 27, 2024By Mario Canseco

More than half of residents are satisfied with the way their family, their friends and all levels of government tackled COVID-19.

Vancouver, BC [March 27, 2024] – Most British Columbians believe their elected officials did a good job in managing the public health emergency that began to affect the world four years ago, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 58% of British Columbians are satisfied with the way their municipal government handled COVID-19.

Majorities of British Columbians are also satisfied with how the provincial government (52%) and the federal government (51%) managed the pandemic. The rating is significantly lower for the official opposition in both Victoria (36%) and Ottawa (35%).

More than seven-in-ten British Columbians are satisfied with the way their family (78%) and their friends (74%) handled COVID-19. At least half feel the same way about television news (55%), radio news (52%) and newspapers (50%).

Almost half of British Columbians (49%) are satisfied with how non-governmental associations managed the pandemic. The rating is lower for trade associations (39%) and unions (also 39%).

More than half of British Columbians (52%) believe COVID-19 is “definitely” or “probably” still a threat now—a proportion that rises to 61% among those aged 55 and over.

Three-in-five British Columbians (60%, -2 since a similar Research Co. poll conducted in February 2023) believe we are in a different moment and there is no need for additional public health measures related to COVID-19.

Just over one-in-four of the province’s residents (26%, +8) think we should continue to have strict public health measures in place to stop the spread of COVID-19, while 7% (-2) say COVID-19 was a hoax and we never should have altered our lives.

Respondents to this survey were asked to select their five most trusted sources of information in the event a new public health emergency were to occur this month. Almost three-in-five (58%) select their family doctor, while half mention BC Provincial Health Officer Dr. Bonnie Henry (50%) and the BC Centre for Disease Control (also 50%).

The only other entities listed that are included by at least one-in-four British Columbians are medical staff at health clinics (36%), the provincial government (33%), the federal government (31%), Canada’s Chief Public Health Officer Dr. Theresa Tam (also 31%) and television news (26%).

British Columbians are divided when asked if they expect to experience “mask mandates” in the near future. Just over two-in-five of the province’s residents (41%) think making it mandatory to wear a mask or face covering when entering an indoor premise is a possibility in the next four years, while almost half (48%) disagree with this assessment.

“There are significant regional differences when British Columbians ponder masking,” says Mario Canseco, President of Research Co. “While more than two-in-five residents of Northern BC (48%), Metro Vancouver (44%) and Vancouver Island (42%) think the return of this policy is possible, the proportions are lower in the Fraser Valley (38%) and Southern BC (28%).”

Majorities of British Columbians reject the notion of three other guidelines being reimplemented in the next four years: capacity restrictions for worship services, concerts and sporting events (54%), “proof of vaccination” certificates to access specific venues and locations (55%) and a ban on travel to other Canadian provinces (68%).

Methodology: Results are based on an online study conducted on March 4 to March 6, 2024, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.