By Mario Canseco

Generational Split on Communications Evident in Canada and U.S.

September 8, 2025September 8, 2025By Mario Canseco

About three-in-ten people aged 18-to-34 in each country would prefer to break up with a person without an in-person meeting.

Vancouver, BC [September 8, 2025] – The preferred modes of communication for Canadians and Americans vary greatly with age and gender, a new two-country Research Co. poll has found.

In the online survey of representative national samples, roughly half of Americans (50%) and Canadians (48%) say they feel anxious when they have to make a phone call to a person they do not know.

Fewer than two-in-five Canadians and Americans aged 55 and over (35% and 38% respectively) express anxiety upon the prospect of a telephone conversation with a stranger. The proportions are markedly higher among Canadians and Americans aged 35-to-54 (53% and 57% respectively) and aged 18-to-34 (58% and 57% respectively).

Canadians (51%) are more likely than Americans (43%) to find text messages or emails impersonal.

Only 39% of Canadians aged 18-to-34 feel text messages and emails are an impersonal form of communication. The proportion is higher among their counterparts aged 35-to-54 (43%) and aged 55 and over (46%).

In the United States, the trend is similar. Americans aged 55 and over are more likely to find text messages or emails impersonal (56%) than those aged 35-to-54 (49%) and aged 18-to-34 (47%).

Americans (54%) are more likely than Canadians (47%) to say they would have no problem giving a speech in front of other people.

Fewer than half of Canadian and American women (40% and 43%) express confidence in successfully addressing an audience. Most men claim they would have no problem doing this (54% in Canada and 64% in the United States).

At least seven-in-ten Canadians and Americans believe two tasks that require communication need to be performed in person: ending a relationship (78% in Canada and 79% in the United States) and quitting a job (70% in Canada and 74% in the United States).

“Just over one-in-five Canadians (22%) and Americans (21%) would prefer to break up with a person by phone, text message, email or app,” says Mario Canseco, President of Research Co. “These proportions rise among those aged 18-to-34 (29% in Canada and 32% in the United States).

Americans rely at roughly the same rate on apps (39%) and telephone calls (34%) to order food delivery to their home. Canadians are more likely to use an app (47%) than to place a phone call (33%) to a restaurant.

Just over two-in-five Canadians (41%) would make a phone call to ask a question to their bank, while fewer would show up in person (32%). The results are similar in the United States, with 43% of Americans preferring a phone call and 37% preferring to complete this task in person.

The results differ greatly by country on the preferred way to ask a question to a municipality or City Hall. Canadians are more likely to send an email (35%) or make a phone call (33%) than to show up in person (21%). Americans are evenly split on using the phone (36%) or showing up in person (34%), with significantly fewer (19%) preferring an email.

Methodology: Results are based on an online survey conducted from June 30 to July 2, 2025, among 1,001 adults in Canada and 1,000 adults in the United States. The data has been statistically weighted according to Canadian census figures for age, gender and region in each country. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20, for each country.

Find our data tables for Canada here, data tables for the United States here and download the press release here.

Amid Threats, British Columbians Would Maximize Food Production

September 3, 2025September 2, 2025By Mario Canseco

More than three-in-four British Columbians (78%) would increase the amount of food grown, processed and packaged on the ALR.

Vancouver, BC [September 3, 2025] – Sizeable proportions of British Columbians support modifications to the Agricultural Land Reserve (ALR), a new Research Co. poll has found.

In the online survey of a representative provincial sample, more than seven-in-ten British Columbians (73%) think British Columbia should maximize the food production use of ALR land, including land of poor soil quality that is currently not farmable, unfarmed, or used for agricultural purposes.

The ALR in British Columbia is a provincial zone where agriculture is the priority use. A significant portion of the ALR is currently unfarmed or not actively used for agricultural purposes.

Majorities of British Columbians who voted for the Conservative Party of BC (74%), the BC New Democratic Party (NDP) (76%) and the BC Green Party (79%) are in favour of maximizing the food production use of ALR land.

BC Consumers rely heavily on fruit and vegetables that are grown in the United States. Climate change has reduced the amount of arable land in the U.S., and the second presidency of Donald Trump in the has led to the imposition of new tariffs.

More than three-in-four British Columbians (78%) are “very worried” or “moderately worried” about BC’s food security being threatened and want the province to take immediate steps to increase the amount of food grown, processed and packaged on the ALR.

“Environmental and political concerns about food security are prevalent across British Columbia,” says Mario Canseco, President of Research Co. “Sizeable proportions of residents of Vancouver Island (85%), the Fraser Valley (80%), Metro Vancouver (78%), Northern BC (78%) and Southern BC (77%) are worried.”

Some Industry and Farm Groups argue that allowing food processing facilities on ALR land could increase local value added food production and diversify farmer incomes. Others worry this could lead to too much manufacturing activity on farm lands.

When presented with the two arguments, seven-in-ten British Columbians (70%) support allowing food processing facilities on ALR land—a proportion that rises to 76% on Vancouver Island and to 80% in Northern BC.

Three-in-four British Columbians (75%) think the provincial government should require Food Processors to source at least 50% of their food inputs from BC Growers when and if seasonally available.

Soils in BC are classified from 1-7, with Classes 1-3 being the most arable and Classes 4-7 being the least arable. Just under half of British Columbians (48%) would limit food processing to the least arable soils, while more than three-in-ten (31%) would allow food processing throughout the ALR.

Methodology: Results are based on an online study conducted from August 9 to August 11, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Support for Continuation of Legal Abortion Access Rises in Canada

August 21, 2025August 20, 2025By Mario Canseco

Most Liberal and NDP voters see no problem with the health care system funding the procedure, while Conservatives are skeptical.

Vancouver, BC [August 21, 2025] – Practically half of Canadians believe there should be no changes to the legality of pregnancy termination in Canada, a new Research Co. poll has found.

In the online survey of a representative national sample, 49% of Canadians believe abortion should be legal under any circumstances, up three points since a similar Research Co. poll conducted in August 2024.

More than a third of Canadians (37%, +2) say abortion should be legal only under certain circumstances, while fewer than one-in-ten (8%, +1) believe the procedure should be illegal in all circumstances.

Majorities of women (52%), Canadians aged 55 and over (55%) and Quebecers (58%) believe abortion should be legal under any circumstances.

Most Canadians who voted for the Liberal Party (61%) or the New Democratic Party (NDP) (54%) in this year’s federal election would not challenge the legality of abortion. Only 36% of Conservative Party voters concur with this rationale, while almost half (48%) would allow the procedure only under certain circumstances.

“Over the past seven years, support for the complete abolition of abortion in Canada has only reached double digits once, in 2022,” says Mario Canseco, President of Research Co. “Even among Conservative voters, the proportion of respondents who would completely outlaw abortion is low (11%).”

More than three-in-five Canadians (62%, +4) think there is no point in re-opening a debate about abortion in Canada right now.

About one-in-four Canadians (24%, +1) believe a debate about abortion is long overdue in Canada and the discussion should be re-opened, while 14% (-6) are not sure.

Responses are more nuanced on a separate question. More than a third of Canadians (35%, -1) think the health care system should only fund abortions in the event of medical emergencies, while more than two-in-five (44%, -2) believe the health care system should fund abortions whenever they are requested.

Just over one-in-ten Canadians (11%, +4) would prefer for the health care system not to fund abortions at all.

Women (49%) are more likely to support the current funding structure for abortions than men (38%).

More than half of Quebecers (51%) agree with the health care system funding abortions upon request. The proportions are lower in Ontario (45%), Saskatchewan and Manitoba (also 45%), Atlantic Canada (43%), British Columbia (41%) and Alberta (30%).

While majorities of Liberal and NDP voters (54% and 51% respectively) are in favour of the health care system funding abortions whenever they are requested, only 32% of Conservative voters share this view.

Find our data tables here and download the press release here.

Views on Immigration in Canada Fluctuate Widely by Age

August 14, 2025August 13, 2025By Mario Canseco

Just over half of those aged 55 and over (51%) think fewer legal immigrants should be allowed to relocate in Canada.

Vancouver, BC [August 14, 2025] – The overall perceptions of Canadians on immigration have not gone through a significant shift since 2024, but a generational divide is evident, a new Research Co. poll has found.

In the online survey of a representative national sample, 43% of Canadians believe immigration is having a mostly positive effect in the country, up one point since a similar Research Co. poll conducted in June 2024.

A smaller proportion of Canadians (39%, -5) think immigration is having a mostly negative effect in the country, while 18% (+4) are undecided.

Majorities of Canadians who voted for the New Democratic Party (NDP) (59%) or the Liberal Party (55%) in this year’s federal election believe immigration is having a positive effect. The proportion is decidedly lower among those who cast ballots for Conservative Party candidates (27%).

More than half of British Columbians (52%) say immigration has been mostly positive for Canada. The proportions are lower in Quebec (49%), Alberta (44%), Ontario (40%), Saskatchewan and Manitoba (35%) and Atlantic Canada (30%).

Just over two-in-five Canadians (41%, -5) would like to see a decrease in the number of legal immigrants who are allowed to relocate in Canada, while just over one third (34%, +3) would maintain the current levels and 16% (+1) would increase them.

More than half of Canadians aged 55 and over (51%) call for a decrease in immigration levels, along with 40% of those aged 35-to-54 and 30% of those aged 18-to-34.

“By a 7-to-1 margin, Canadians aged 55 and over prefer a decrease in legal immigration levels over an increase,” says Mario Canseco, President of Research Co. “The gap is significantly closer among their younger counterparts.”

Half of Canadians of European descent (50%) would like to reduce legal immigration to Canada. The proportions are lower among Canadians whose ancestry is Indigenous (36%), South Asian (28%) and East Asian (26%).

Just over thirds of Canadians (68%, +2) believe the hard work and talent of immigrants makes Canada better, while a similar proportion (66%, +1) think immigrants should only be allowed in Canada if they adopt Canadian values.

Canadians are still divided when asked to select either of two concepts. Two-in-five (40%, -4) endorse the mosaic, where cultural differences within Canadian society are valuable and preserved, while a slightly larger proportion (44%, +2) favours the melting pot, where immigrants assimilate and blend into Canadian society.

The melting pot is the preferred choice for men (48%), Canadians aged 35-to-54 (47%), Albertans (also 47%) and British Columbians (45%).

The mosaic is particularly popular among NDP voters (58%), but drops in popularity among Liberals (47%) and Conservatives (28%).

Methodology: Results are based on an online study conducted from July 26 to July 28, 2025, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

British Columbians Back Tough Limits on Smoking and Vaping

August 7, 2025August 7, 2025By Mario Canseco

More than seven-in-ten of the province’s residents would ban smoking and vaping in multi-family buildings.

Vancouver, BC [August 7, 2025] – Significant proportions of British Columbians think the current regulations related to the use of tobacco, marijuana and e-cigarettes across the province are appropriate, a new Research Co. poll has found.

In the online survey of a representative provincial sample, more than four-in-five British Columbias agree with existing bans on smoking in all public and private kindergarten to Grade 12 schools (88%) and smoking in indoor public spaces, public transit facilities and workplaces (including restaurants, bars, and casinos) (87%).

Sizeable proportions of British Columbians also endorse guidelines that forbid smoking in private vehicles occupied by children (81%) and smoking in parks, park areas, seawalls and beaches (67%).

The results are very similar when British Columbians ponder the same guidelines for the use of electronic cigarettes. Practically nine-in-ten (88%) agree with banning vaping in all public and private kindergarten to Grade 12 schools.

Support is also high for regulations that ban vaping in indoor public spaces, public transit facilities and workplaces (84%), in private vehicles occupied by children (81%) and in parks, park areas, seawalls and beaches. (66%).

At this moment, there is no province-wide regulation that addresses smoking or vaping in multi-family buildings. More than three-in-four British Columbians (77%) are in favour of a ban on smoking (tobacco and marijuana) in multi-family buildings, while just under three-in-four (73%) would forbid vaping in multi-family buildings.

Across the province, almost one-in-four British Columbians (23%) say they smoked marijuana over the course of the past year, while just under one-in-five smoked tobacco in any form (19%) or consumed marijuana in a non-smoking form (also 19%).

Fewer British Columbians used an electronic cigarette or e-cigarette (15%) or consumed tobacco in a non-smoking form (5%).

“Vaping remains particularly popular among British Columbians aged 18-to-34, with almost one-in-four (23%) using an electronic cigarette in the past year,” says Mario Canseco, President of Research Co. “The incidence of tobacco smoking is very similar across all three age groups.”

Half of British Columbians (50%) say they would not consider dating a person who smoked marijuana—a proportion that rises to 67% among those of South Asian heritage and to 64% among those of East Asian descent.

Larger proportions of British Columbians say they would not consider dating a person who vaped (57%) or who smoked tobacco (62%).

Almost two thirds of women (65%) say they would not consider dating a tobacco smoker, while 67% of British Columbians who voted for the BC Green Party in last year’s provincial election would not consider dating someone who used electronic cigarettes.

Methodology: Results are based on an online survey conducted from July 13 to July 15, 2025, among 814 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Grow Pessimistic on Eradicating Homelessness

July 31, 2025July 30, 2025By Mario Canseco

Just over three-in-four support increasing temporary housing options and incentivizing developers to build affordable units.

Vancouver, BC [July 31, 2025] – Canadians have become less optimistic about an eventual solution to homelessness in the country, a new Research Co. poll has found.

In the online survey of a representative national sample, 55% of Canadians think that, with the proper funding and policies, homelessness can “definitely” or “probably” be eradicated in Canada, down six points since a similar Research Co. poll conducted in February 2024.

Two-in-five Canadians (40%, +5) think homelessness will “definitely” or “probably” always be a problem in Canada, even with the proper funding and policies.

“Seven-in-ten Canadians aged 18-to-34 (70%) are hopeful about a solution to homelessness,” says Mario Canseco, President of Research Co. “The proportions are lower among those aged 35-to-54 (56%) and those aged 55 and over (41%).”

The survey outlines significant drops in the perceived urgency of the current state of affairs. More than half of Canadians (55%, -11) describe the situation related to homelessness in the country as a “major problem”.

Compared to last year, fewer Canadians think homelessness is a “major problem” in their province (48%, -13), their municipality (34%, -8) and their neighbourhood (21%, -5).

More than half of Canadians say homelessness has increased in the country (59%, -12) and their province (55%, -12) over the past three years. The proportions are lower for perceived increases in homelessness in their municipality (39%, -12) and their neighbourhood (28%, -9).

For the first time, a majority of Canadians (51%, +5) agree with municipal governments immediately dismantling any encampment or “tent city” located within their municipality.

Public support for other ideas is decidedly higher. At least three-in-five Canadians agree with changing zoning laws to allow property owners to build more units on standard lots (62%, -3) and with devoting tax money to build units to house homeless residents (68%, -2).

More than three-in-four Canadians endorse three other possible solutions: offering incentives to developers if they focus on building affordable housing units (76%, +1), increasing temporary housing options for people experiencing homelessness (also 76%, -3) and increasing mental health support for residents who require assistance (78%, -3).

More than half of Canadians (53%, -3) believe the federal government has done a “bad” or “very bad” job coming up with solutions to deal with homelessness, while 32% (+1) rate its performance on this file as “very good” or “good”.

More than a third of Canadians (36%, +1) think their provincial government is managing homelessness well. Among the four most populous provinces, the rating is highest in Ontario (39%, +10), followed by Quebec (35%, -4), Alberta (also 35%, +1) and British Columbia (29%, -4).

There is no nationwide change on the perception of municipal governments, with 39% of Canadians (=) saying they have done a “very good” or “good” job to come up with solutions to deal with homelessness.

More than two in five Canadians think two factors are to blame “a great deal” for the current situation regarding homelessness in Canada: lack of affordable housing (45%, -5) and addiction and mental health issues (44%, -2).

Fewer residents place “a great deal” of the blame on poverty and inequality (35%, -5), a bad economy and unemployment (30%, -3), personal actions and decisions (25%, -1) and family and emotional trauma (20%, -4).

Methodology: Results are based on an online study conducted from June 30 to July 2, 2025, among 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty..

Find our data tables here and download the press release here.

British Columbians Back Mandatory Voting and Spring Ballots

July 24, 2025July 23, 2025By Mario Canseco

Only 37% of the province’s adult residents would grant voting rights to individuals who are 16 and 17 years old.

Vancouver, BC [July 24, 2025] – While most British Columbians would welcome specific changes to provincial electoral processes, the level of support for relying on a different system to elect the members of the Legislative Assembly is low, a new Research Co. poll has found.

In the online survey of a representative provincial sample, more than three-in-four British Columbians (77%) say it should be mandatory for candidates to attend at least one public debate in their riding with the candidates from other parties.

More than half of British Columbians are in favour of three other ideas: making voting mandatory in all BC provincial elections (61%), holding provincial elections in May (56%) and declaring provincial election day a public holiday (54%).

British Columbians elect the members of the Legislative Assembly through a system called First-Past-The-Post, where a candidate wins a constituency by receiving more votes than any others.

Almost two thirds of British Columbians (65%) say they are satisfied with the First-Past-The-Post electoral system, while 21% are dissatisfied and 13% are not sure.

Dissatisfaction with First-Past-The-Post is highest on Vancouver Island (29%), followed by Southern BC (24%), the Fraser Valley (also 24%) Metro Vancouver (20%) and Northern BC (15%).

The survey also asked British Columbians if they would like to see the implementation of three distinct electoral systems for provincial elections.

Almost half of British Columbians (47%) would like to elect all members of the Legislative Assembly through Party-List Proportional Representation. Public support is lower for two other systems: Single Transferable Vote system (43%) and Mixed Member Proportional Representation (40%).

Only 10% of British Columbians think people who don’t vote in provincial elections should be punished, through fines, while just under two-in-five (38%) believe those who do cast ballots in provincial elections should be rewarded, through tax incentives. Almost half of respondents (45%) think neither idea is appealing.

“Offering tax incentives to people who vote in provincial elections is an attractive idea for almost half of British Columbians aged 18-to-34 (49%) and aged 35-to-54 (48%),” says Mario Canseco, President of Research Co. “Their counterparts aged 55 and over are decidedly more skeptical (21%).”

At this point, only Canadian citizens aged 18 and over can vote in provincial elections. More than half of British Columbians (57%) agree with allowing Permanent Residents—or individuals aged 18 and over who have been granted the right to live and work in Canada permanently, but are not yet Canadian citizens—to cast ballots in provincial elections.

Support is decidedly lower for extending voting rights to three other groups: British Columbians who would qualify as Canadian citizens under current regulations when they turn 18, but who are 16 and 17 years old (37%), Foreign Students (27%) and Temporary Workers (26%).

Find our data tables here and download the press release here.

Majorities in Canada and USA Endorse Political Correctness

July 17, 2025July 16, 2025By Mario Canseco

Re-dubbing movies and printing new editions of books to remove “offensive” words gets a thumbs down in both countries.

Vancouver, BC [July 17, 2025] – Public support for the concept of “political correctness” is on the rise in both Canada and the United States, a new two-country Research Co. poll has found.

In the online survey of representative national samples, 59% of Canadians and 53% of Americans are in favour of relying on “political correctness” in their respective countries.

The term “political correctness” has been used to describe language and/or behaviour that seeks to minimize possible offenses to racial, cultural and gender identity groups, among others.

“The trendline for political correctness is clear in Canada, jumping from 50% in 2020 to 55% in 2022 and to 59% in 2025,” says Mario Canseco, President of Research Co. “In the United States, we are back at the proportion first observed in 2020 (53%), after a severe decline in 2022 (45%).”

Hostility towards “political correctness” reaches 48% among Americans aged 55 and over, but stands at 30% among their Canadian counterparts.

Politically, 44% of Independents and 43% of Republicans in the United States reject the concept of “political correctness”, along with 45% Canadians who voted for the Conservative Paty in the 2025 federal election.

More than half of Canadians (56%, +1) and Americans (58%, +7) reject printing new editions of books that remove words that may be deemed offensive to a specific race or ethnicity.

Opposition is similar to re-dubbing movies to remove words that may be deemed offensive to a specific race or ethnicity, with most Canadians (55%, -1) and Americans (57%, -7) decrying the practice.

Conversely, more than three-in-five Americans (63%, +4) and Canadians (62%, -8) think it is a good idea to add a disclaimer to explain that programs or movies are presented “as originally created” and “may contain outdated cultural depictions.”

One third of Canadians (33%, -1) say they always act “politically correct” because it’s the right thing to do. A larger proportion (43%, +3) claims to sometimes act “politically correct” because it’s the safe thing to do, while just 11% (=) do not act “politically correct” because it’s the wrong thing to do.

In the United States, a third of Americans (34%, +10) claim to always act “politically correct”, while a similar proportion (35%, -6) sometimes act “politically correct” and fewer than one-in-five (17%, -3) say they do not act “politically correct”.

About a third of Americans (37%) and Canadians (33%) believe comedians should “always” or “most of the time” behave in a “politically correct” way.

More than three-in-five residents in each of the two countries believe three groups in society should act in a “politically correct” manner “always” or “most of the time”: teachers (69% in Canada and 71% in the U.S.), politicians (67% in Canada and 66% in the U.S.) and journalists (62% in Canada and 64% in the U.S.).

Find our data tables for Canada here, data tables for the United States here and download the press release here.

Noise is Becoming a Bigger Problem Across Canada

July 14, 2025July 14, 2025By Mario Canseco

There is a sizeable increase in the proportion of Canadians who are unnerved by unnecessary noise from vehicles.

Vancouver, BC [July 14, 2025] – More than three-in-five Canadians appear dissatisfied with the level of noise intensity in their municipality, a new Research Co. poll has found.

In the online survey of a representative national sample, 63% of Canadians say their city or town has become noisier over the past year, up nine points since a similar Research Co. poll conducted in May 2023.

More than two thirds of British Columbians (68%) and Ontarians (67%) say they live in a noisier city or town. The numbers are lower in Alberta (64%), Saskatchewan and Manitoba (61%), Atlantic Canada (also 61%) and Quebec (56%).

Smaller proportions of Canadians believe their street (46%, +3) and their home (34%, +2) are noisier now than a year ago.

“Only 23% Canadians aged 55 and over say their home is noisier now than a year ago,” says Mario Canseco, President of Research Co. “The proportions are higher among their counterparts aged 18-to-34 (39%) and aged 35-to-54 (41%).”

As was the case in 2023, the occurrence that is most likely to bother Canadians at home is unnecessary noise from vehicles (such as motorcycles and cars revving up) (39%, +7), followed by dogs barking (35%, +5), a car alarm (34%, +12) and construction-related noises (such as roofing, land clearing and heavy machinery) (33%, +4).

More than two-in-five residents of Alberta (43%), Saskatchewan and Manitoba (42%) and Ontario (also 42%) were bothered by unnecessary noise from vehicles while at home. The proportions are lower in Atlantic Canada (38%), British Columbia (37%) and Quebec (35%).

Fewer than three-in-ten Canadians mention other noises that bothered them while at home, such as loud people outside (28%, +5), yard work (such as lawnmowers and leaf blowers) (26%, +6), yelling or screaming at a nearby home (24%, +4), loud music playing inside a vehicle (also 24%, +2), power tools (such as electric saws and sanders) (also 24%, +5), drivers honking the horn excessively (22%, +1), loud music at a nearby home (21%, =), a loud gathering or party at a nearby home (also 21%, +5), fireworks (20%, =), a home alarm (12%, +1) or cats meowing (8%, +1).

There is little fluctuation in the behaviour of Canadians to deal with noise, with 17% (+1) wearing earplugs to mitigate noise while inside their home, 11% (=) acquiring hardware, such as noise cancelling headphones or earphones, 8% (-1) reporting noise concerns to the police and 6% (=) moving away from their previous home because of noise.

Methodology: Results are based on an online survey conducted from June 17 to June 19, 2025, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Most British Columbians Are Not Saving Enough for Retirement

July 10, 2025July 10, 2025By Mario Canseco

Two thirds of the province’s residents are “very worried” or “moderately worried” about their financial health.

Vancouver, BC [July 10, 2025] – Concerns about finances are extremely high across British Columbia, as most of the province’s residents admit that they are not saving for their later years, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 68% of British Columbians say they are “very worried” or “moderately worried” about their financial health.

Fewer British Columbians are currently concerned about their physical health (55%) or their mental health (43%).

Majorities of British Columbians aged 55 and over (57%), aged 18-to-34 (73%) and aged 35-to-54 (76%) say they are currently worried about their financial health.

Mental health concerns are more prevalent among British Columbians aged 18-to-34 (60%) than among their counterparts aged 35-to-54 (46%) and aged 55 and over (28%).

Just under a third of British Columbians (31%) expect their physical health to decline in the next decade, while fewer have similar expectations about their financial health (26%) or their mental health (18%).

“Almost half of British Columbians aged 18-to-34 (47%) foresee their financial health getting better in the next 10 years,” says Mario Canseco, President of Research Co. “Only a third of those aged 35-to-54 (33%) share the same optimism.”

More than two thirds of British Columbians expect specific resources to be available to them as they get older, including health care (72%), mental health (69%), social services (also 69%) and social networks (also 69%).

Expectations on the availability of health care resources are highest among British Columbians aged 18-to-34 (77%), followed by their counterparts aged 55 and over (71%) and aged 35-to-54 (69%).

The notion of planning for retirement entails putting away a portion of every paycheque for future use. At this point, only 37% of British Columbians who have not retired say they are saving “enough” (29%) or “more than enough” (8%) for their later years.

More than three-in-five British Columbians who have not retired (63%) acknowledge “not saving enough:” (42%) or “saving nothing” (21%) at this stage.

On a regional basis, the proportion of British Columbians who have not retired and who are “saving nothing” for retirement is highest in Northern BC (33%), followed by Vancouver Island (29%), Southern BC (28%), the Fraser Valley (26%) and Metro Vancouver (14%).

Methodology: Results are based on an online survey conducted on May 20 and May 21, 2025, among 800 adults in British Columbia. The data has been statistically weighted according to census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Ruling Liberals Comfortably Ahead in Canada’s Political Scene

July 7, 2025July 7, 2025By Mario Canseco

Almost half of Liberal voters in 2025 are open to a merger with the New Democratic Party (NDP).

Vancouver, BC [July 7, 2025] – The governing Liberal Party remains the top choice for voters in Canada two and a half months after the last federal election, a new Research Co. poll has found.

In the online survey of a representative national sample, 47% of decided voters in Canada say they would cast a ballot for the Liberal candidate in their constituency, while 37% would support the Conservative Party.

The New Democratic Party (NDP) and the Bloc Québécois are tied for third place with 6%, followed by the Green Party with 2% the People’s Party with 1% and other parties and independent candidates also with 1%.

The Liberals hold sizeable leads over the Conservatives in Atlantic Canada (57% to 38%), Ontario (53% to 41%) and British Columbia (52% to 37%). In Quebec, the Liberals are first with 46%, followed by the Conservatives with 21% and Bloc with 19%.

The Conservatives are ahead of the Liberals in Saskatchewan and Manitoba (48% to 42%) and Alberta (53% to 36%).

Canada-U.S. Relations is the most important issue for Canadians (22%, -4 since the final Research Co. poll of the 2025 federal campaign completed in late April), followed by the economy and jobs (21%, +1), housing, homelessness and poverty (18%, -3), health care (13%, +2) and immigration (9%, +2).

Just over three-in-five Canadians (61%, +2) approve of the way Prime Minister and Liberal leader Mark Carney is managing his duties. The rating is lower for Conservative leader Pierre Poilievre (44%, -4), Green co-leader Elizabeth May (34%), Bloc leader Yves-François Blanchet (28%, -1), interim NDP leader Don Davies (26%) and People’s Party leader Maxime Bernier (21%, -1).

On the eve of the 2025 federal election, Carney held a 10-point lead over Poilievre on the “Preferred Prime Minister” question. This month, the Liberal leader is 16 points ahead of his Conservative counterpart (47% to 31%).

“Majorities of British Columbians (56%) and Ontarians (51%) prefer Mark Carney as Canada’s prime minister,” says Mario Canseco, President of Research Co. “Pierre Poilievre’s best numbers on this question are in Alberta (40%).”

At least half of Canadians believe Carney is better suited than Poilievre to handle three issues: Canada-U.S. Relations (53% to 28%), foreign affairs (52% to 28%) and national unity (50% to 26%).

The current prime minister holds double-digit leads over the Conservative leader on five other issues: the economy and jobs (49% to 33%), accountability and leadership (49% to 31%), health care (45% to 30%), the environment (43% to 27%) and energy and pipelines (42% to 34%).

Carney’s advantage over Poilievre is smaller on three issues: housing, homelessness and poverty (41% to 32%), immigration (40% to 34%) and crime and public safety (39% to 37%).

Federal NDP Leadership

The survey also asked Canadians about their views on nine possible contenders for the leadership of the federal NDP. The highest proportion of favourable mentions is for former House leader Ruth Ellen Brosseau (18%), followed by BC MP Jenny Kwan (17%), Alberta MP Heather McPherson (16%), former MP and former Vancouver Mayor Kennedy Stewart (also 16%), former BC MLA and MP Nathan Cullen (15%), Manitoba MP Leah Gazan (also 15%), former Ontario MP candidate Tony McQuail (also 15%), BC MP Gord Johns (14%) and former BC MP candidate Avi Lewis (12%).

When asked if they would like to see each of these candidates as leaders of the federal NDP, the highest proportion of “definitely” and “probably” responses is for Kwan (22%), followed by McPherson (21%), Stewart (20%), Cullen (also 20%), Brosseau (19%), McQuail (also 19%), Johns (18%), Lewis (also 18%) and Gazan (17%).

More than a third of Canadians (37%) think the federal NDP should merge with the Liberal Party—a view shared by 47% of those who voted for the Liberals in 2025 and 43% of those who voted for the New Democrats.

Public support is lower for mergers involving the NDP and the Green Party (30%) and the Liberals, New Democrats and Greens (also 30%).

Find our data tables here and download the press release here.

Flag and Hockey Remain Biggest Sources of Pride for Canadians

June 26, 2025June 25, 2025By Mario Canseco

The health care system, the Canadian economy and Parliament show the biggest gains over the past year.

Vancouver, BC [June 26, 2025] – The flag remains at the top of the list of sources of pride for Canadians, a new Research Co. poll has found.

In the online survey of a representative national sample, 79% of Canadians say the flag makes them proud, down three points since a similar Research Co. poll conducted in June 2024.

Only four other institutions and features elicit feelings of pride among more than three-in-five Canadians: hockey (72%, +1), the Canadian Armed Forces (66%, -6), multiculturalism (63%, -2) and Indigenous culture (61%, -2).

“Pride in multiculturalism among Canadians has dropped from 74% in 2023 to 63% in 2025,” says Mario Canseco, President of Research Co. “Perceptions are highest in Atlantic Canada (77%) and lowest in British Columbia (57%).”

Canadians of East Asian descent are more likely to say multiculturalism makes them proud (71%) than their counterparts whose origins are European (63%), South Asian (also 63%) and Indigenous (61%).

More than half of Canadians are proud of the state of democracy in Canada (58%, +3) and the health care system (53%, +5).

The rating is lower for the Canadian justice system (49%, +1), Parliament (48%, +10), the Canadian economy (40%, +6) and the monarchy (39%, +4).

Pride in the health care system is highest in Ontario and Alberta (60% and 58% respectively) and lowest in British Columbia and Quebec (47% and 45% respectively).

While two thirds of Canadians who voted for the Liberal Party in this year’s federal election (66%) are proud of Parliament, the proportion drops to 49% among those who cast ballots for the Conservative Party and to 40% among those who supported the New Democratic Party (NDP).

Men (43%) and Canadians aged 55 and over (also 43%) are more likely to express pride in the Canadian economy than women (37%), Canadians aged 35-to-54 (38%) and Canadians aged 18-to-34 (39%).

The monarchy has a particularly low pride rating in Quebec (29%) and among Canadians aged 35-to-54 (32%).

Methodology: Results are based on an online survey conducted from June 14 to June 16, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Little Change in British Columbia Politics, Even With New Parties

June 16, 2025June 13, 2025By Mario Canseco

The approval rating for David Eby is substantially higher (56%) than the numbers posted by John Rustad (37%).

Vancouver, BC [June 16, 2025] – The two most prominent political parties in British Columbia are virtually tied eight months after the last provincial election, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 43% of decided voters (down one point since a similar Research Co. poll conducted in March) would support the BC New Democratic Party (NDP) candidate in their constituency if an election were held today, while 42% (=) would back the Conservative Party of BC.

The BC Green Party is third with 8% (-3), followed by Centre BC with 2% and a political party featuring Dallas Brodie, Jordan Kealy and Tara Armstrong with 1%. The survey was conducted before Brodie and Armstrong announced the formation of OneBC on June 14.

The BC NDP continues to connect well with decided voters aged 55 and over (53%), while the BC Conservatives dominate among those aged 18-to-34 (49%). The two parties are virtually even among decided voters aged 35-to-54 (44% for the BC Conservatives and 43% for the BC New Democrats).

On a regional basis, the BC NDP holds the upper hand over the BC Conservatives in Metro Vancouver (47% to 41%) and Vancouver Island (43% to 34%). The BC Conservatives have extended their advantages in the Fraser Valley (53% to 34%) and Northern BC (52% to 29%). The race is tied in Southern BC (43% for each party).

The governing BC New Democrats also lead on vote consideration, with 54% of British Columbians (+1) saying they would “definitely” or “probably” consider voting for the party in the next provincial election. The rating is lower for the BC Conservatives (47%, +2), the BC Greens (33%, -6), Centre BC (19%) and a party featuring Brodie, Kealy and Armstrong (14%).

Housing, poverty and homelessness remains the most important issue facing the province (34%, -2), followed by the economy and jobs (22%, +2), health care (21%, =), crime and public safety (6%, =), accountability (4%, +1) and the environment (3%, =).

“More than two-in-five British Columbians aged 18-to-34 (41%) and more than a third of those aged 35-to-54 (37%) are primarily concerned about housing,” says Mario Canseco, President of Research Co. “More than a third of British Columbians aged 55 and over (34%) select health care as the most important issue.”

More than half of British Columbians (56%, +1) approve of the performance of Premier and BC NDP leader David Eby, Satisfaction is lower with Official Opposition and Conservative Party of BC leader John Rustad (37%, -3) interim BC Green Party leader Jeremy Valeriote (27%, -7) and Centre BC leader Karin Kirkpatrick (16%).

Methodology: Results are based on an online survey conducted from June 7 to June 9, 2025, among 803 adults in British Columbia. The data has been statistically weighted according to census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Some Canadians Wary of Trump’s Role in Alberta Separation

June 12, 2025June 11, 2025By Mario Canseco

Just over a third of Albertans and Quebecers would vote in favour of their province becoming its own country.

Vancouver, BC [June 12, 2025] – More than two-in-five Canadians are concerned about possible meddling from the United States if Alberta ultimately holds a referendum on sovereignty, a new Research Co. poll has found.

In the online survey of a representative national sample, 45% of Canadians say it is “very likely” or “moderately likely” that the United States will take steps to annex Alberta as an American state if a referendum on Alberta becoming a sovereign country and ceasing to be a Province of Canada takes place.

Fewer Canadians believe three other scenarios are likely to materialize: the United States recognizing Alberta’s sovereignty if the referendum is successful (43%), the United States recognizing Alberta’s sovereignty even if the referendum is not successful (32%) and voters in Alberta choosing to become a sovereign country (31%).

Sizeable proportions of Canadians who voted for the New Democratic Party (NDP) (50%), the Liberal Party (48%) or the Conservative Party (45%) in this year’s federal election believe the U.S. is likely to attempt Alberta’s annexation.

The Government of Alberta recently proposed to reduce the threshold for Citizen Initiatives. Under the new guidelines, proponents will have 120 days to gather the signatures of 10 per cent of voters who participated in the last provincial election to compel a province-wide vote on an initiative. A group has proposed holding a referendum on whether Alberta “shall become a sovereign country and cease to be a Province of Canada”.

Canadians are divided on whether the proponents of this referendum will be able to gather the signatures required in the allotted time to compel a province-wide vote on sovereignty, with 39% predicting they will reach the threshold and 44% believing they will not. In Alberta, 48% believe the signature drive will be successful, while 34% disagree.

Almost half of Canadians (47%) think the Government of Canada should not allow this referendum to happen if proponents gather the required signatures.

Support for the federal government effectively stopping the referendum on Alberta’s sovereignty is highest in Saskatchewan and Manitoba (57%), followed by Ontario (53%), Atlantic Canada (52%), British Columbia (49%), Alberta (42%) and Quebec (36%).

On a separate question, 56% of Canadians say that, if voters in Alberta ultimately choose to become a sovereign country and cease to be a Province of Canada in a referendum, the Government of Canada should not allow Alberta’s separation to happen.

Majorities of Canadians aged 55 and over (68%) and aged 35-to-54 (54%) think the federal government should ultimately block Alberta’s separation. The proportion is lower among Canadians aged 18-to-34 (47%).

Only one-in-five Canadians (20%) think Canada would be better off as an American state, while 73% disagree—including 65% who “strongly disagree”.

“Practically a third of Canadians aged 18-to-34 (32%) believe Canada would be better off as an American state,” says Mario Canseco, President of Research Co. “The proportions are lower among those aged 35-to-54 (22%) and those aged 55 and over (7%).”

Slightly larger proportions of Canadians think their province would be better off as an American state (21% and rising to 25% in Alberta) or as its own country (29% and rising to 35% in both Alberta and Quebec).

When asked if they would vote in favour of Canada becoming an American state, 19% of Canadians agree while 75% disagree. The results are similar when Canadians are asked about voting in favour of their province becoming an American state (19% in favour, and 76% against).

Just under three-in-ten Canadians (28%) would vote in favour of their province becoming its own country—including 34% of Albertans and Quebecers. Two thirds of Canadians (66%) are opposed to this idea.

Just over two thirds of Canadians (67%) trust the Prime Minister of Canada to make the best decisions on issues of national unity. The rating is lower for provincial premiers (59%), the leader of the Official Opposition in Canada (51%) and provincial leaders of the Official Opposition (also 51%).

In Alberta, the four political leaders are separated by just five points on the issue of national unity: 58% for the Prime Minister, 56% for the leader of the Official Opposition in Canada, 55% for the provincial premier and 53% for the provincial leader of the Official Opposition.

Methodology: Results are based on an online survey conducted from June 1 to June 3, 2025, among 1,001 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Most Canadians Still Avoiding American Products When Possible

June 5, 2025June 5, 2025By Mario Canseco

More than four-in-five of the country’s residents think the American tariffs are still a threat.

Vancouver, BC [June 5, 2025] – While the proportion of Canadians who are actively boycotting products made in the United States has subsided over the past two months, it still encompasses a sizeable majority across the country, a new Research Co. poll has found.

In the online survey of a representative national sample, three-in-five Canadians (60%, -4 since a similar Research Co. poll conducted in late March) are avoiding the purchase of goods originated from the United States, if a non-American alternative is available.

At least three-in-ten Canadians are eschewing American restaurant franchises in Canada (36%, -5), have cancelled a planned trip to the United States (35%, -2) or are avoiding American entertainment options (30%, -5).

“Only 10% of Liberal Party voters in the 2025 federal election are not taking any action to avoid American products,” says Mario Canseco, President of Research Co. “The proportions rise to 22% among New Democratic Party (NDP) voters and to 30% among Conservative Party voters.”

More than four-in-five Canadians (82%) think the American tariffs are still a threat to Canada, while only 10% believe they are not a threat anymore.

Just over half of Canadians (51%, -7) support Canada’s Minister of Foreign Affairs recalling the Canadian ambassador to the U.S. in response to President Donald Trump’s statements related to Canada becoming an American state, while three-in-five (60%, -8) want Canada to officially demand an apology from Trump for his statements.

More than three-in-five Canadians continue to favour two ideas: Canada’s prime minister and provincial premiers shutting off all energy exports to the United States until Trump completely removes the threat of tariffs (63%, -7) and Canada’s prime minister and provincial premiers suspending all steel, aluminum, and wood exports to the United States until U.S. President Donald Trump completely removes the threat of tariffs (65%, -7).

Just under seven-in-ten Canadians (69%, -15) have recently followed news stories related to the tariffs dispute “very closely” or “moderately closely”.

More than three-in-five Canadians (64%, +5) approve of the way Prime Minister Mark Carney has managed the tariffs. The rating is significantly lower for Conservative Party leader Pierre Poilievre (39%, -8).

Two-in-five Canadians (40%, -4) think a Conservative federal government would be better positioned at this point to deal with the tariffs implemented by the United States, while 46% (+4) disagree.

More than half of Canadians (54%, -2) remain content with the performance of their premier on this file, while fewer than two-in-five (38% +1) feel the same way about their provincial official opposition leader.

The approval rating on the tariffs dispute is higher for the premiers of Ontario (58%, -1) and British Columbia (56%, +3) than for their counterparts in Quebec (49%, -7) and Alberta (47%, +5). The numbers are fairly similar for the provincial opposition leaders in Ontario (39%, +2), Quebec (also 39%, -4), Alberta (37%, -2) and British Columbia (34%, =).

At this point, Canadians are more likely to predict that the U.S. government will rescind the tariffs (40%, +4) than to foresee their expansion (27%, -9).

At least three-in-four Canadians continue to call for Canada to seriously consider enhancing trade with Australia and New Zealand (79%, -2), the United Kingdom (78%), the European Union (EU) (77%, -2), Mexico (76%, -2) and Japan (75%, =), while more than half (57%, -2) are in favour of requesting an independent dispute settlement panel under the terms of the Canada–United States–Mexico Agreement (CUSMA).

Only one-in-five Canadians (20%, -1) would seriously consider initiating a formal process for Canada to become an American state. This idea is more popular in Saskatchewan and Manitoba (22%), followed by Ontario (21%), Alberta (also 21%), Quebec (18%), British Columbia (16%) and Atlantic Canada (14%).

Fewer than one-in-ten Canadians aged 55 and over (8%) think it is time to seriously consider a process for Canada to become an American state. The proportions rise to 22% among Canadians aged 35-to-54 and to 30% among Canadians aged 18-to-34.

Support for initiating a formal process for Canada to join the EU fell by six points since late March, from 52% to 46%.

Methodology: Results are based on an online survey conducted from May 25 to May 27, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Express More Confidence in the Health Care System

May 29, 2025May 29, 2025By Mario Canseco

A shortage of doctors and nurses remains a significant problem, particularly in British Columbia and the Atlantic provinces.

Vancouver, BC [May 29, 2025] – Negative views on the state of Canada’s health care system have subsided over the past year, a new Research Co. poll has found.

In the online survey of a representative national sample, just over seven-in-ten Canadians (71%) are “very confident” or “moderately confident” that the country’s health care system would be there to provide the help and assistance that they would need if they had to face an unexpected medical condition or disease, up seven points since a similar Research Co. poll conducted in May 2024.

“More than seven-in-ten Quebecers (76%) and Ontarians (73%) express confidence in the health care system being there for them,” says Mario Canseco, President of Research Co. “The rating is lower in Alberta (69%), Saskatchewan and Manitoba (68%), British Columbia (67%) and Atlantic Canada (59%).”

More than half of Canadians (56%, +3) say there are some good things in Canada’s health care system, but many changes are required, while about one-in-four (23%, +4) think Canada’s health care system works well, and only minor changes are needed to make it work better. Fewer than one-in-five Canadians (17%, -6) believe Canada’s health care system has so much wrong with it that we need to completely rebuild it.

When asked about the biggest problem facing the health care system, more than a third of Canadians (35%, -2) point to a shortageof doctors and nurses, while fewer mention long wait times (23%, -1) and bureaucracy and poor management (16%, +2).

Fewer than one-in-ten Canadians are primarily concerned about four other issues: inadequate resources and facilities (9%, +1), lack of a wider range of services for patients (6%, +2), little focus on preventive care (5%, =) and insufficient standards of hygiene (2%, -1).

Concerns about long wait times are significantly higher than the national average in Saskatchewan and Manitoba (34%), while Quebecers are more likely to say that the biggest problem with the health care system is bureaucracy and poor management (26%).

Alberta has the largest proportion of respondents who think the main hindrance with health care is inadequate resources and facilities (15%), while a shortage of doctors and nurses is the prevalent worry for Atlantic Canadians (49%) and British Columbians (47%).

More than a third of Canadians (36%, +1) think health care in Canada would be better than it is now if it were run by the private sector.

There are some significant age and political differences on this question. Half of Canadians aged 18-to-34 (50%) and almost half of Conservative Party voters in this year’s federal election (48%) believe private health care would be superior to the public system. Significantly fewer Canadians aged 35-to-54 (39%), Canadians aged 55 and over (20%), Liberal Party voters (32%) and New Democratic Party (NDP) voters (28%) concur.

Just under one-in-four Canadians (24%, +4) think the federal government should make cuts to health care funding in order to reduce government debt—a view shared by 33% of Canadians aged 18-to-34.

Methodology: Results are based on an online survey conducted from May 4 to May 6, 2025, among 1,001 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Irked by “Suggested Tips” at Sit-Down Restaurants

May 22, 2025May 21, 2025By Mario Canseco

Majorities disapprove of prompts for tips at online retailers, coffee shops and when using a credit card.

Vancouver, BC [May 22, 2025] – Most Canadians say they always tip food servers at sit-down restaurants but dislike encountering recommendations about how much they should leave after a meal, a new Research Co. poll has found.

In the online survey of a representative national sample, more than half of Canadians (53%) say they leave a tip “all the time” after visiting a sit-down restaurant.

Fewer Canadians tip “all the time” at other venues, including a bar (37%), a restaurant where they buy food to go (15%), a coffee shop (14%), a cafeteria-style restaurant (12%) or a fast-food restaurant (10%).

Almost two thirds of Canadians aged 55 and over (64%) say they always tip after visiting a sit-down restaurant. The proportions are lower among Canadians aged 35-to-54 (56%) and aged 18-to-34 (41%).

Canadians were asked how much they would tip at a sit-down restaurant under nine different scenarios. Just under three-in-ten (28%, -3 since December 2022) say they would leave no tip at all if they experienced below average service when the server is clearly not busy.

The preferred size of a tip ranges from 10% to 14% on two instances: average service in any environment (42%) and below average service when the server is clearly working in an understaffed environment (36%).

Canadians gravitate towards a tip that ranges from 15% to 19% on three situations: good service when the restaurant is not busy (37%), good service when the restaurant is busy (40%) and good service when the restaurant is exceptionally busy (38%).

When asked what they would do after receiving exceptional service, Canadians are willing to leave bigger tips. More than a third (36%) are in the 15% to 19% range if a restaurant is not busy, while just under one-in-five (19%) would move to the 20% to 25% range.

Similar situations occur in cases of exceptional service when the restaurant is busy (35% in the 15% to 19% range, and 24% in the 20% to 25% range) and when the restaurant is exceptionally busy (33% in the 15% to 19% range, and 25% in the 20% to 25% range).

More than half of Canadians think a tip is not necessary when picking up food themselves (57%) or when ordering goods online (also 57%).

About a third of Canadians think tips in the 10% to 14% range are acceptable in three situations: after a haircut or visit to the salon (35%), for food delivery managed by the restaurant (33%), for food delivery through a third-party app (30%) and after taking a taxi or rideshare vehicle (also 30%).

More than two thirds of Canadians believe that, if the salaries of food servers were better, there would be no need to tip them (69%, =) and that food servers cannot get by on their salaries alone, so it is important to tip them (68%, -2).

A slightly lower proportion of Canadians (65%, -2) say food servers nowadays simply expect a tip, but don’t work hard to earn it, while more than a third (35%, +2) believe food servers deserve a tip in all circumstances, even if service was bad.

“More than two-in-five Canadians aged 18-to-34 (42%) think food servers deserve a tip, regardless of how the service went,” says Mario Canseco, President of Research Co. “Fewer of their counterparts aged 35-to-54 (36%) and aged 55 and over (26%) feel the same way.”

Majorities of Canadians disapprove of four practices that have become more common in recent times: online retailers prompting for a suggested tip (71%), coffee shops prompting for a suggested tip when the customer uses a credit card (65%), sit-down restaurants providing a suggested tip printed on the bill (57%) and sit-down restaurants prompting for a suggested tip when the customer uses a credit card (53%).

Canadians are divided when pondering sit-down restaurants setting a minimum service charge for large parties, with 45% approving of this practice and 47% disapproving of it.

Find our data tables here and download the press release here.

Few Canadians Are Meeting the Recommended Sleep Guidelines

May 15, 2025May 14, 2025By Mario Canseco

The proportion of Canadians who have lost sleep over domestic and international politics had doubled since 2022.

Vancouver, BC [May 15, 2025] – The sleep patterns of most Canadians have not gone through a major fluctuation over the past couple of years, a new Research Co. poll has found.

Health Canada guidelines recommend sleeping from 7 to 9 hours a night. In the online survey of a representative national sample, 35% of Canadians report sleeping anywhere from 7 to 9 hours on a typical weekday or workday, unchanged since a similar Research Co. poll conducted in November 2022.

At least a third of Canadians who reside in Ontario (39%), Saskatchewan and Manitoba (also 39%), Atlantic Canada (35%) and British Columbia (34%) meet Health Canada’s recommended sleep guidelines on weekdays. The proportions are lower in Quebec (32%) and Alberta (28%).

More than two-in-five Canadians (45%, +2) sleep anywhere from 7 to 9 hours on a typical weekend or non-workday.

“Almost half of Canadians aged 35-to-54 and aged 55 and over (46% each) are able to sleep from 7 to 9 hours on weekends,” says Mario Canseco, President of Research Co. “The proportion drops to 41% among their counterparts aged 18-to-34.”

Three-in-five Canadians (75%, -1) say they wake up “well rested” after a typical night’s sleep on a weekend or non-workday, while seven-in-ten (70%, +1) feel the same way after a typical night’s sleep on a weekday or workday.

About one-in-four Canadians (24%) claim to “never” find it hard to fall asleep at night on an average week. While just over a third of Canadians (35%) find it hard to fall asleep “1 or 2 days” a week, fewer face this scenario for “3 or 4 days” (23%) or “5 to 7 days” (19%).

Fewer than one-in-ten Albertans (9%) say they never find it hard to fall asleep at night. The proportions are markedly higher in Saskatchewan and Manitoba (19%), Ontario (20%), British Columbia (27%), Atlantic Canada (also 27%) and Quebec (28%).

One-in-four Canadians (25%, -1) say no issue made it harder for them to fall asleep at night over the past month. Almost half say money and financial matters (47%, -3) negatively affected their sleep patterns.

Fewer Canadians say worrying about five other issues made it harder for them to fall asleep at night: health (29%, -4), relationships and family (28%, -5), work (24%, -4), Canadian politics (22%, +12) and international politics (20%, +10).

Methodology: Results are based on an online survey conducted from April 7 to April 9, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadian Voters Open to Changing the Electoral System

May 8, 2025May 7, 2025By Mario Canseco

Two-in-five voters in this year’s federal election (40%) think the possibility of Alberta separation is real, while 46% disagree.

Vancouver, BC [May 8, 2025] – Many voters across Canada are willing to explore modifications to the way the members of the House of Commons are chosen, a new Research Co. “Exit Poll” poll has found.

In the online survey of a representative national sample of Canadians who voted in the 2025 federal election, more than half of respondents (58%) believe Canada should implement a system of proportional representation for federal elections.

“Enthusiasm about a possible move to proportional representation for federal elections is highest among Millennials (67%),” says Mario Canseco, President of Research Co. “The numbers drop among members of Generation X (57%), Generation Z (56%) and Baby Boomers and Silent Generation members (49%).”

Just over two thirds of Canadian voters (68%) think it should be mandatory for candidates to attend at least one public debate in their riding with the candidates from other parties.

More than three-in-five Canadian voters support two other measures: making voting mandatory in all Canadian federal elections (61%) and declaring federal Election Day a public holiday in Canada (also 61%).

Majorities of Canadian voters say their parents or guardians voted in federal (75%), provincial (70%) and municipal (59%) elections, while just over two-in-five (42%) recall talking about politics at the dinner table.

The youngest voters—Generation Z members—are more likely to recall discussions about politics at the dinner table (51%) than Millennials (43%), members of Generation X (42%) and Baby Boomers and Silent Generation members (35%).

There has been some talk about the effect a Liberal Party victory will have in provinces where most voters support the Conservative Party, particularly Alberta. Almost two-in-five Canadian voters (39%) think the possibility of Alberta separating from Canada is not real and something they would not like to see happening.

Just over one-in-four Canadian voters (26%) say the possibility of Alberta separating from Canada is real and something they would not like to see happening, while fewer believe Alberta separation is real and something they would personally welcome (14%) or not real and something they would personally welcome (7%).

In Alberta, 29% of voters would welcome separation from Canada, while 64% would not. However, more than half (58%) believe the possibility of Alberta separation is real, while 35% regard it as not real.

Canadian voters were also asked about specific activities. In the past three weeks, more than two-in-five saw, read or heard an advertisement for a federal election candidate (49%) or saw, read or heard media stories where federal election candidates discussed their position on issues (46%).

At least one-in-five Canadian voters watched or attended a debate featuring the federal party leaders (33%), read a party’s electoral platform (26%) or visited the website of a federal election candidate (20%).

Fewer Canadian voters participated in four other activities: watched or attended a debate featuring local election candidates (18%), visited the website of a federal party (17%), interacted with a federal election candidate on social media (14%) or met canvassers or candidates who knocked at their door (12%).

Over the course of the past year, at least one-in-four Canadian voters visited a local library (38%), read community newspapers (36%) or used a community centre or community pool (25%).

Fewer Canadian voters placed a bet on a sporting website (18%), used a sports field in their community (17%), placed a bet on sports with friends or family (16%), volunteered at a school (11%) or volunteered for their municipality (10%).

Methodology: Results are based on an online survey conducted from April 27 to April 29, 2025, among a representative sample of 1,201 Canadians who voted in the 2025 federal election. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 2.8 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Conservative Golf Ad Missed Mark with Most Canadian Voters

May 5, 2025May 4, 2025By Mario Canseco

Liberal “This Election is Different” advertisement regarded as more “informative” and less “boring”.

Vancouver, BC [May 5, 2025] – A side-by-side test of two political advertisements from the main federal parties in Canada yields mixed results, a new Research Co. “Exit Poll” poll has found.

The online survey of a representative national sample of English-speaking Canadians who voted in the 2025 federal election showed respondents two advertisements that were featured on broadcast television in the final days of the campaign: “We can’t afford fore more years” from the Conservative Party, and “This election is different” from the Liberal Party.

Conservative Advertisement

“We can’t afford fore more years”

Just under two-in-five Canadian voters (39%) say they had seen this political advertisement before taking the survey—a proportion that rises to 55% among members of the Silent Generation and Baby Boomers and to 54% among residents of Saskatchewan and Manitoba.

When asked if this ad makes them want to vote for the Conservative Party, Canadian voters are almost evenly split (Agree 47%, Disagree 46%). Agreement is highest among Millennials (55%), followed by members of Generation Z (50%), Generation X (44%) and Silent Generation / Baby Boomers (40%).

More than half of Silent Generation / Baby Boomers (56%) say the ad does not make them want to vote for the Conservatives—including 47% who feel “strongly” about this.

Canadian voters in the highest income bracket are more likely to say the ad makes them want to support Conservative candidates (53%) than their counterparts in the middle and lowest income brackets (46% and 45% respectively).

The results are similar when Canadian voters are asked if the Conservative ad makes them want to vote for the Liberal Party (Agree 46%, Disagree 47%).

Two-in-five Canadian voters (40%) say the ad makes them feel more negative about the Liberal Party, while a slightly larger proportion (42%) say it makes them feel more negative about the Conservatives.

Overall, just over half of Canadian voters (51%) feel the Conservative ad is “informative”, while more than two-in-five (44%) consider it “boring”.

The advertisement is regarded as boring by similar proportions of Canadian voters who belong to the Silent Generation / Baby Boomers (45%), Generation X (44%), Millennials (also 44%) and Generation Z (43%).

Canadian voters who reside in Atlantic Canada and Saskatchewan and Manitoba are more likely to say the ad made them feel more negative about the Conservative Party (53% each) than those in Quebec (44%), Ontario (40%), British Columbia (38%) and Alberta (26%).

Liberal Advertisement

“This election is different”

More than a third of Canadian voters (35%) saw this ad before taking our survey, including 43% of Silent Generation / Baby Boomers and 45% of residents of Saskatchewan and Manitoba.

More than half of Canadian voters (56%) say this ad makes them more likely to vote for the Liberals, while 38% disagree. Agreement is highest among members of Generation Z (61%), followed by Millennials (55%), Generation X (54%) and Silent Generation / Baby Boomers (also 54%).

Just over half of Canadian voters in Alberta (51%) say the ad does not make them want to support Liberal candidates, along with 46% of those who live in Ontario.

Canadian voters in the middle income bracket are slightly more likely to say the ad makes them want to vote Liberal (58%) than their counterparts in the highest and lowest income brackets (57% and 53% respectively).

Only 38% of Canadian voters say this ad makes them want to vote for the Conservatives—a proportion that rises to 53% in Alberta.

About a third of Canadian voters (32%) say this advertisement makes them feel more negative about the Liberals, while the same proportion (32%) say it makes them feel more negative about the Conservative Party.

Overall, more than three-in-five Canadian voters (63%) believe the Liberal ad is “informative”, while fewer than two-in-five (38%) deem it “boring”.

Millennials are more likely to say the Liberal ad is boring (44%) than Canadian voters who belong to Generation X (39%), Generation Z (34%) and Silent Generation / Baby Boomers (30%),

Canadian voters who reside in Alberta and Ontario are more likely to say the ad made them feel more negative about the Liberal Party (38% and 37% respectively) than those in Saskatchewan and Manitoba (33%), Quebec (28%), Atlantic Canada (27%) and British Columbia (26%).

“There is not much of a gender gap when Canadian voters assess the effect of the Liberal ad, with 57% of women and 54% of men saying it made them more likely to vote for the party,” says Mario Canseco, President of Research Co. “While the Conservative ad achieved the same purpose with 51% of men, only 44% of women react the same way.”

Methodology: Results are based on an online survey conducted from April 27 to April 29, 2025, among a representative sample of 1,034 English-speaking Canadians who voted in the 2025 federal election. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.