Education – Research Co.

Practically Two Thirds of Canadians Targeted by Cyber Scams

December 18, 2025December 17, 2025By Mario Canseco

While “phishing” emails are the primary nuisance, young Canadians are more susceptible to setbacks using public Wi-Fi.

Vancouver, BC [December 18, 2025] – Only 35% of Canadians have not endured any of seven problems related to cybersecurity in the past three years, a new Research Co. poll has found.

In the online survey of a representative national sample, 38% of Canadians say they received a “phishing” email, where somebody attempted to acquire their personal information by masquerading as a trustworthy entity.

Just over a third of Canadians (34%) received an email offering them money for their help or assistance, in what is sometimes referred to as “Nigerian scam”, in the past three years.

Fewer than one-in-five Canadians say their computer became infected with a virus while they were browsing the Internet (17%), somebody hacked their social media platform (16%) or somebody hacked their email address (12%).

Fewer than one-in-ten Canadians faced two more drastic setbacks: somebody attempted to apply for a loan or open a line of credit using their name (9%) or somebody attempted to receive a tax refund using their name (6%).

More than two-in-five Canadians aged 35-to-54 and aged 55 and over (42% each) recall receiving a phishing email in the past three years. Almost one-in-four Canadians aged 18-to-34 (24%) experienced a hacking on social media.

About half of Canadians say they have checked their email (52%) or used social media (48%) while accessing Wi-Fi in public places, such as airports, cafes, transit hubs or university campuses.

Fewer Canadians relied on public Wi-Fi to access websites for news and information (34%), stream video content (30%), do online banking (26%), make online purchases (23%) or pay utility bills (14%).

“Canadians aged 18-to-34 are more likely to rely on public Wi-Fi to bank, purchase things and make service payments than their older counterparts,” says Mario Canseco, President of Research Co. “Very few Canadians aged 55 and over follow the same course of action.”

When asked about the level of trust they have on various entities to properly store and manage their personal data, almost four-in-five Canadians (78%) are “very confident” or “moderately confident” in their bank.

Majorities of Canadians feel the same way about their regional health authority (74%), their utility provider (70%), their telephone provider (68%), the federal government (63%), municipal governments (62%) and their provincial government (60%).

The level of confidence is lower—but still in majority territory—for each of these entities to properly deal with a cyberattack data breach.

Banks are once again at the top of the list (70%), followed by regional health authorities (62%), the federal government (also 62%), telephone providers (61%), provincial governments (59%), utility providers (also 59%) and municipal governments (54%).

Methodology: Results are based on an online survey conducted from November 21 to November 23, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Teaching Creationism in Schools Gains Backers in Canada

November 20, 2025November 25, 2025By Mario Canseco

A majority of Canadians still believe human beings evolved from less advanced life forms over millions of years.

Vancouver, BC [November 20, 2025] – The proportion of Canadians who think there is a place for creationism in their province’s classrooms has increased over the past year and a half, a new Research Co. poll has found.

In the online survey of a representative national sample, 48% of Canadians (+7 since a similar Research Co. poll conducted in April 2024) think creationism—the belief that the universe and life originated from specific acts of divine creation—should be part of the school curriculum in their province.

More than a third of Canadians (35%, -7) disagree with teaching creationism to school children, while 18% (+1) are not sure.

“The increase in support for discussing creationism in schools is being driven by Canadians aged 18-to-34 (58%, +10),” says Mario Canseco, President of Research Co. “Fewer than half of their counterparts aged 35-to-54 (48%, +4) and aged 55 and over (38%, +5) favour this course of action.”

Men (51%, +7) are still more likely than women (44%, +10) to endorse creationism in the classroom. On a regional basis, support for this idea is highest in Ontario (54%, +10), followed by Atlantic Canada (50%, +2) Saskatchewan and Manitoba (50%, +8), Alberta (46%, +3), Quebec (43%, +8) and British Columbia (41%, +4).

More than half of Canadians who voted for the Liberal Party (53%, +16) or the Conservative Party (52%, +6) in this year’s federal election agree with teaching creationism in schools. The proportion is lower among Canadians who cast ballots for the New Democratic Party (NDP) (38%, -5).

Majorities of Canadians whose origins are South Asian (73%, +11) or Indigenous (57%, +7) support discussing creationism in the classroom. Fewer Canadians whose heritage is East Asian (45%, -11) or European (35%, +1) concur.

The year-to-year fluctuations are not as pronounced on the other question included in the survey. Just over three-in-five Canadians (61%, -3) say human beings evolved from less advanced life forms over millions of years, while just under one-in-four (23%, +2) believe God created human beings in their present form within the last 10,000 years.

More than one-in-four Canadians aged 55 and over (26%, +1) side with divine creation, along with more than one-in-five Canadians aged 35-to-54 (22%, +1) and aged 18-to-34 (21%, +1).

Fewer than one-in-four Canadians of four different ethnicities assert that God created human beings: European (22%, +3), East Asian (21%, -3), Indigenous (19%, +10) and South Asian (17%, -2%).

Almost three-in-ten Canadians who supported the Conservatives in this year’s federal election (29%, +3) are also believers in divine creation, compared to about one-in-five Liberals (21%, +4) and New Democrats (19%, -1).

Methodology: Results are based on an online survey conducted from October 24 to October 26, 2025, among 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Remain Satisfied with Scope of MAID Legislation

October 30, 2025October 29, 2025By Mario Canseco

The proportion of residents who would completely ban medical assistance in dying jumped by six points since 2023.

Vancouver, BC [October 30, 2025] – The perceptions of Canadians on the existing guidelines that allow medical assistance in dying have not gone through severe fluctuations over the past two years, a new Research Co. poll has found.

In the online survey of a representative national sample, 52% of Canadians are satisfied with the regulations, up four points since a similar Research Co. poll conducted in April 2023.

Equal proportions of Canadians are either dissatisfied with the rules related to medical assistance in dying (24%, -3) or are undecided (also 24%, -1).

“Fewer than half of Conservative Party voters in the 2025 federal election (46%) are content with Canada’s medical assistance in dying laws,” says Mario Canseco, President of Research Co. “The proportions are higher among those who cast ballots for New Democratic Party (NDP) (53%) or Liberal Party (59%) candidates.”

Canadians of East Asian descent are the least likely to endorse the status quo on medical assistance in dying (47%). Satisfaction is higher among Canadians whose heritage is European (51%), South Asian (58%) or Indigenous (60%).

More than three-in-five Quebecers (62%) endorse the current guidelines that allow a person to seek medical assistance in dying. The proportions are lower in Saskatchewan and Manitoba (52%), Atlantic Canada (51%), British Columbia (also 51%), Ontario (49%), and Alberta (45%).

When asked about their personal feelings, almost three-in-five Canadians (58%, =) believe medical assistance in dying should be allowed, but only under specific circumstances.

Similar proportions of Canadians think medical assistance in dying should either never be allowed (18%, +6) or always be permitted (16%, -4).

Three-in-four Canadians (75%, +2) support an individual being permitted to seek medical assistance in dying in Canada if these conditions are met:

Being eligible for health services funded by the federal government, or a province or territory (or during the applicable minimum period of residence or waiting period for eligibility).
Being at least 18 years old and mentally competent.
Having a grievous and irremediable medical condition.
Making a voluntary request for medical assistance in dying that is not the result of outside pressure or influence.
Giving informed consent to receive medical assistance in dying.

Under the current legislation, only an adult with a grievous and irremediable medical condition can seek medical assistance in dying in Canada.

Fewer than half of Canadians are willing to expand the scope of existing legislation to allow medical assistance in dying in cases of inability to receive medical treatment (49%, -2), disability (46%, -4), mental illness (42%, -1), homelessness (26%, -2) or poverty (25%, -2).

Practically half of Canadians (49%, +7) believe anyone who helps a person to commit suicide should be prosecuted, while just over three-in-ten (31%, -3) disagree and one-in-five (20%, -3) are not sure.

Canadians aged 18-to-34 are more likely to think that aiding a person to commit suicide should remain a criminal offence (60%, +8) than their counterparts aged 35-to-54 (48%, +7) and aged 55 and over (41%, +7).

Canadians remain divided when asked about the appropriate punishment for a parent who is found guilty of assisting a terminally ill son or daughter to die.

Just under three-in-ten Canadians (28%, -1) express a preference for a prison sentence at the discretion of a judge, while15% (+7) think the crime calls for a mandatory sentence of life imprisonment.

Just over one-in-ten (11%, -3) think the actions in this case can be dealt with through a fine and no time in prison, while just under one-in-four Canadians (23%, -1) choose no penalty at all.

Methodology: Results are based on an online survey conducted from October 15 to October 17, 2025, among 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Affairs and Drugs Among the Least Acceptable Actions in Canada

October 16, 2025October 15, 2025By Mario Canseco

Contraception, divorce and pre-marital relations have the largest levels of moral acceptability across the country.

Vancouver, BC [October 16, 2025] – Fewer than one-in-five Canadians think marital infidelity and the use of illegal drugs can be characterized as “morally acceptable” behaviours, a new Research Co. poll has found.

The online survey of a representative national sample asked Canadians whether they considered 21 different issues as “morally acceptable” or “morally wrong.”

Fewer than one-in-four Canadians believe seven of the issues tested are “morally acceptable”: polygamy (21%, +4 since a similar Research Co. poll conducted in June 2024), suicide (20%, +3), cloning animals (19%, =), married men and/or women having an affair (18%, +2), using illegal drugs (also 18%, +4), cloning humans (12%, -1) and paedophilia (8%, +3).

“Almost one-in-four Canadian men (23%) think marital infidelity is morally acceptable,” says Mario Canseco, President of Research Co. “The proportion is decidedly lower (13%) among Canadian women.”

There is a significant regional divide on this question. Practically one-in-four Quebecers (24%) have no moral qualms about married people having an affair. Fewer than one-in-five residents of all other regions feel the same way.

Two-in-five Canadians (40%, =) think the death penalty is “morally acceptable.” Fewer Canadians feel the same way about four other issues: buying and wearing clothing made of animal fur (38%, +4), pornography (31%, +3), prostitution (28%, +3) and medical testing on animals (25%, +2).

While almost half of Canadian men (46%) think it is “morally acceptable” to buy and wear clothing made of animal fur, only 30% of Canadian women concur.

At least half of Canadians think five other issues are “morally acceptable”: abortion (56%, -2), medical research using stem cells obtained from human embryos (55%, =), physician-assisted death (54%, -3), sexual relations between two people of the same sex (also 54%, -1) and gambling (50%, +1).

Gambling is regarded as a “morally acceptable” practice by majorities of Canadians whose origins are East Asian (60%) or Indigenous (56%). The proportions are decidedly lower among Canadians of European (30%) or South Asian (22%) heritage.

The four issues that find the largest levels of moral acceptability across Canada are all related to human interaction: contraception (73%, -3), divorce (70%, -2), sexual relations between an unmarried man and woman (67%, -3) and having a baby outside of marriage (62%, -5).

Methodology: Results are based on an online survey conducted from September 10 to September 12, 2025, among 1,003 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Upward Trend for Mandatory Vaccinations for Children in Canada

October 9, 2025October 9, 2025By Mario Canseco

A third of Albertans (34%) believe all decisions on inoculation belong to parents.

Vancouver, BC [October 9, 2025] – There has been a sizeable increase in the level of support for mandatory vaccinations for childhood diseases—such as polio or measles—in Canada, a new Research Co. poll has found.

In the online survey of a representative national sample, 72% of Canadians think vaccinations for children should “definitely” or “probably” be mandatory in their province, up five points since a similar Research Co. poll conducted in October 2024.

Just under one-in-four Canadians (23%, -6) believe parents should “definitely” or “probably” be the ones deciding whether their children should be vaccinated.

A third of respondents in Alberta (34%, =) reject any mandate related to childhood vaccinations. The proportions are lower in Saskatchewan and Manitoba (22%, -8), Ontario (also 22%, -6), Quebec (21%, -10), British Columbia (also 21%, -9) and Atlantic Canada (19%, -9).

“While support for mandatory childhood vaccinations increased to 72% in 2025, it is still nowhere near the levels observed prior to the COVID-19 pandemic,” says Mario Canseco, President of Research Co. “In 2018, almost nine-in-ten Canadians (88%) were in favour of a mandate.”

In the late 1990s, a study published in the weekly medical journal The Lancet—which has since been discredited and retracted—attempted to link childhood vaccination and autism.

More than a third of Canadians (35%, +4) think there “definitely” or “probably” is a connection between the childhood vaccine for Measles, Mumps and Rubella (MMR) and autism.

While only 30% of women in Canada believe there is a link between the MMR vaccine and autism, the proportion rises to 42% among men.

Half of Canadians (50%, -8) believe every person should be allowed to decide if they want to get vaccinations for seasonal diseases, such as the flu. A slightly smaller proportion (46%, +8) would prefer for the flu vaccine to be mandatory in their province.

More than half of Conservative Party voters in this year’s federal election (58%) think every individual should make the decision on vaccinations for seasonal diseases. The proportions are lower among Canadians who cast ballots for the Liberal Party (44%) and the New Democratic Party (NDP) (42%).

Find our data tables here and download the press release here.

Almost Half of British Columbians Would Feel Less Safe if They Were Jewish

October 7, 2025November 25, 2025By Mario Canseco

Three-in-four of the province’s residents say Canadian Jews are being unfairly targeted for what is happening in Israel and Gaza.

Vancouver, BC [October 7, 2025] – On the eve of the terrorist attack on a synagogue in Manchester, UK, and the second anniversary of the attack on Israel that spawned the current conflict in the Middle East, almost half of British Columbians say they would feel “less safe” today than two years ago if they were Jewish, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 48% of British Columbians say they would feel “much less safe” or “somewhat less safe” than two years ago if they were Jewish Canadians living in Canada today—a proportion that rises to 55% among those aged 55 and over.

Practically four-in-five British Columbians (79%, +3 since a similar Research Co. poll conducted in March) say they are “very concerned” or “moderately concerned” about antisemitism, or rising prejudice against Jewish Canadians.

Larger proportions of British Columbians are worried about three other issues: protestors targeting Jewish neighbourhoods and Jewish-owned businesses (83%, +6), aggressive behaviour by Pro-Palestinian protestors (86%, +5) and attacks, including gunfire and firebombs, on synagogues, Jewish schools and businesses (also 86%, +6).

Three-in-four British Columbians (75%, +8) agree that Canadian Jews are being unfairly targeted for what is happening in Israel and Gaza.

Two thirds of British Columbians (66%) describe some of the protest and graffiti incidents that have targeted Jewish-owned businesses and places of worship as antisemitic and going beyond legitimate protest, while just 19% feel the messaging is not antisemitic and fairly reflects anger about Israel’s actions.

“More than three-in-four British Columbians aged 18-to-34 (76%) feel the statements of some protestors have been antisemitic,” says Mario Canseco, President of Research Co. “At least three-in-five of their counterparts aged 35-to-54 (63%) and aged 55 and over (60%) feel the same way.”

When it comes to actions to address antisemitism, more than four-in-five British Columbians support three measures: increasing penalties for crimes, including vandalism and graffiti, targeting specific groups (82%), preventing government funding from going to organizations that promote hate, including antisemitism (also 82%) and supporting training for police and public servants to recognize antisemitism (81%).

At least two thirds of British Columbians support three other measures: strengthening Canada’s hate speech laws (78%), requiring education about antisemitism in Canadian schools (74%) and providing public funding for Holocaust and antisemitism education programs (66%).

Methodology: Results are based on an online survey conducted from August 24 to August 26, 2025, among 815 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Americans More Likely to Swear in Conversation Than Canadians

October 2, 2025October 2, 2025By Mario Canseco

Similar proportions of Canadians (43%) and Americans (38%) “always” alter how they speak to avoid swearing.

Vancouver, BC [October 2, 2025] – Swear words are more likely to find their way into the conversations of Americans than the conversations of Canadians, a new two-country Research Co. poll has found.

In the online survey of representative national samples, more than half of Canadians (57%) say they swear “frequently” or “occasionally” when talking to friends, down one point since a similar Research Co. poll conducted in September 2023.

Fewer Canadians admit to swearing in conversations with relatives (43%, =), co-workers (35%, -4) and strangers (23%, -3).

Conversely. more than half of Americans swear “frequently” or “occasionally” when talking to friends (64%) and relatives (51%). Smaller proportions of respondents in the United States also rely on swear words during conversations with co-workers (47%) and strangers (33%).

“Only 22% of Canadians and 20% of Americans aged 55 and over swear at work,” says Mario Canseco, President of Research Co. “The proportions rise to 43% in Canada and 64% in the United States among those aged 18-to-34.”

Majorities of Canadians say they hear other people swear “frequently” or “occasionally “when talking with friends (71%, -1), relatives (57%, +2), co-workers (54%, +2) and strangers (51%, -1). The proportions are markedly higher in the United States during conversations with friends (74%), relatives (65%), co-workers (60%) and strangers (59%).

In Canada, 43% of respondents (-1) claim to “always” alter the way they speak to make sure they do not swear in public, while a similar proportion (42%, -2) say they “sometimes” alter the way they speak so as not to swear in front of certain people.

Americans are more likely to say they “sometimes” alter their language to avoid swearing (49%) than to “always” partake in this behaviour (38%).

Only 15% of Canadians and 13% of Americans say they “never” alter the way they speak and if a swear word comes out, they do not worry about it.

Canadians who voted for the Conservative Party this year are slightly more likely to say they “never” alter their language in a public conversation (16%) than those who supported the Liberal Party (14%) or the New Democratic Party (NDP) (11%).

In the United States, Republicans are more likely to say they “never” alter the way they speak (16%) than Independents (14%) or Democrats (7%).

Respondents to this survey were asked to type in the swear word they say the most. Fewer than one-in-five Canadians (17%) and Americans (13%) claim to either not swear at all or lack a favourite word.

In Canada, only two words reached double digits: “f*ck” (41%, +1) and “sh*t” or “m*rd*” (22%, -1). In the United States, “f*ck” was also at the top of the list (37%), followed by “sh*t” (24%) and “d*mn” (13%).

Methodology: Results are based on an online survey conducted from June 30 to July 2, 2025, among 1,001 adults in Canada and 1,000 adults in the United States. The data has been statistically weighted according to Canadian census figures for age, gender and region in each country. The margin of error—which measures sample variability—is plus or minus 3.1 percentage points, 19 times out of 20, for each country.

Find our data tables for Canada here, data tables for the United States here and download the press release here.

British Columbians Still Committed to $10aDay Child Care

September 18, 2025September 17, 2025By Mario Canseco

The public is divided on the idea of families reducing expenses and keeping a parent at home if child care is not available.

Vancouver, BC [September 18, 2025] – A sizeable proportion of British Columbians would like to see more action on the child care file, a new Research Co. poll has found.

In the online survey of a representative provincial sample, more than four-in-five British Columbians (82%) think it is “very important” or “moderately important” that the provincial government continues to deliver on its commitment to build a quality, flexible $10aDay child care system that’s accessible to families across the province.

Since 2018, the provincial government has been investing in building a quality $10aDay child care system in the province. The investment includes fee reductions for families, more licensed child care spaces, and wage enhancements for early childhood educators.

Only 21% of British Columbians have not heard anything about this plan. Almost half (47%) have heard all about the $10aDay child care system, while just over three-in-ten (31%) have heard about some of the investments.

More than four-in-five British Columbians agree that child care is important to support working parents (85%) and that having children today costs a lot more than it did 40 years ago (83%).

More than seven-in-ten British Columbians (72%) would like to see child care become publicly available like elementary schools. A slightly larger proportion voices support for government investments in more in flexible child care programs for parents who work outside of 9-5, Monday to Friday (74%).

Practically four-in-five British Columbians (79%) agree that, when child care is affordable and available to parents, more mothers can go to work and pay taxes.

British Columbians are divided on the notion of most families not needing child care services if they reduced their expenses so that one parent could afford to stay at home. Similar proportions of respondents across the province either agree (46%) or disagree (45%) with the statement.

“Most British Columbians of Indigenous and South Asian descent (65% and 52% respectively) believe it is relatively easy for a family to reduce expenses if child care is not available,” says Mario Canseco, President of Research Co. “Only 42% of British Columbians of European and East Asian heritage share this view.”

There is also a split when British Columbians are asked to ponder if grandparents should help with child care more, to reduce the cost for parents, with 46% of residents agreeing with the statement and 43% disagreeing with it.

More than half of British Columbians aged 55 and over (52%) disagree with the idea of grandparents helping with child care more, compared to 37% of those aged 35-to-54 and 39% of those aged 18-to-34.

Methodology: Results are based on an online survey conducted from August 28 to August 30, 2025, among 801 adults in British Columbia. The data has been statistically weighted according to census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Half of Canadians Perceive Artificial Intelligence as a Threat

September 11, 2025September 14, 2025By Mario Canseco

Only one-in-four believe the technology should continue to be developed as quickly as possible.

Vancouver, BC [September 11, 2025] – The perceptions of Canadians on artificial intelligence (AI) have become more negative over the past two years, a new Research Co. poll has found.

In the online survey of a representative national sample, 50% of Canadians regard AI is “a threat” to humanity, up four points since a similar Research Co. poll conducted in September 2023.

More than a third of Canadians (37%, -3) think AI is an opportunity for humanity, while 13% (-1) are not sure.

Canadians aged 35-to-54 are less likely to regard AI as a threat (46%) than their counterparts aged 55 and over (51%) and aged 18-to-34 (53%).

Almost half of Canadians in the highest income bracket (46%) think AI is an opportunity for humanity. Fewer Canadians in the middle (36%) and lowest (29%) income brackets feel the same way.

Almost half of Canadians (49%, -6) believe we should slow down the development of AI, while one-in-four (24%, +4) believe the technology should continue to be developed as quickly as possible. Only 13% of Canadians (=) would prefer to abandon the development of AI altogether.

There are some staggering regional differences on this question. The proportion of Canadians who favour developing AI as quickly as possible is highest in Saskatchewan and Manitoba (40%), followed by Quebec (26%), British Columbia (24%), Ontario (23%) and Alberta (22%). In Atlantic Canada, only 8% of residents support this course of action.

Fewer than three-in-five Canadians (56%, -4) say they have followed news stories about AI “very closely” or “moderately closely” over the past 12 months—including 66% of those aged 18-to-34 and 60% of Quebecers.

Practically four-in-five Canadians express concerns about AI taking over jobs currently performed by humans (79%, +2) and AI leading to less intelligent students at schools of universities (79%, +6). Just over seven-in-ten Canadians (71%, +1) are worried about AI causing an event that leads to the loss of human life.

More than half of Canadians say they trust doctors and nurses (61%, -1) and universities (54%, -5) to develop and manage AI. The confidence rating is lower for tech executives (40%, =), the federal government (38%, +4), provincial governments (also 38%, +5), business executives and CEOs (30%, +6) and international governments (29%, +7).

“The generational divide on the tech sector as a developer and manager of AI is staggering in Canada,” says Mario Canseco, President of Research Co. “While 52% of Canadians aged 18-to-34 trust tech executives for this endeavour, the rating drops to 39% among those aged 35-to-54 and to 30% among those aged 18-to-34.”

Methodology: Results are based on an online study conducted from June 30 to July 2, 2025, among 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty..

Find our data tables here and download the press release here.

Majorities in Canada and USA Endorse Political Correctness

July 17, 2025July 16, 2025By Mario Canseco

Re-dubbing movies and printing new editions of books to remove “offensive” words gets a thumbs down in both countries.

Vancouver, BC [July 17, 2025] – Public support for the concept of “political correctness” is on the rise in both Canada and the United States, a new two-country Research Co. poll has found.

In the online survey of representative national samples, 59% of Canadians and 53% of Americans are in favour of relying on “political correctness” in their respective countries.

The term “political correctness” has been used to describe language and/or behaviour that seeks to minimize possible offenses to racial, cultural and gender identity groups, among others.

“The trendline for political correctness is clear in Canada, jumping from 50% in 2020 to 55% in 2022 and to 59% in 2025,” says Mario Canseco, President of Research Co. “In the United States, we are back at the proportion first observed in 2020 (53%), after a severe decline in 2022 (45%).”

Hostility towards “political correctness” reaches 48% among Americans aged 55 and over, but stands at 30% among their Canadian counterparts.

Politically, 44% of Independents and 43% of Republicans in the United States reject the concept of “political correctness”, along with 45% Canadians who voted for the Conservative Paty in the 2025 federal election.

More than half of Canadians (56%, +1) and Americans (58%, +7) reject printing new editions of books that remove words that may be deemed offensive to a specific race or ethnicity.

Opposition is similar to re-dubbing movies to remove words that may be deemed offensive to a specific race or ethnicity, with most Canadians (55%, -1) and Americans (57%, -7) decrying the practice.

Conversely, more than three-in-five Americans (63%, +4) and Canadians (62%, -8) think it is a good idea to add a disclaimer to explain that programs or movies are presented “as originally created” and “may contain outdated cultural depictions.”

One third of Canadians (33%, -1) say they always act “politically correct” because it’s the right thing to do. A larger proportion (43%, +3) claims to sometimes act “politically correct” because it’s the safe thing to do, while just 11% (=) do not act “politically correct” because it’s the wrong thing to do.

In the United States, a third of Americans (34%, +10) claim to always act “politically correct”, while a similar proportion (35%, -6) sometimes act “politically correct” and fewer than one-in-five (17%, -3) say they do not act “politically correct”.

About a third of Americans (37%) and Canadians (33%) believe comedians should “always” or “most of the time” behave in a “politically correct” way.

More than three-in-five residents in each of the two countries believe three groups in society should act in a “politically correct” manner “always” or “most of the time”: teachers (69% in Canada and 71% in the U.S.), politicians (67% in Canada and 66% in the U.S.) and journalists (62% in Canada and 64% in the U.S.).

Find our data tables for Canada here, data tables for the United States here and download the press release here.

Litterers, Careless Pet Owners Cause Anger in Canada and the U.S.

February 6, 2025February 6, 2025By Mario Canseco

Americans are decidedly more upset over issues related to bicycles, while Canadians are more irritated by smokers.

Vancouver, BC [February 6, 2025] – While most Canadians and Americans believe the residents of their municipalities and cities follow existing laws and by-laws, specific actions are bound to infuriate them, a new two-country Research Co. poll has found.

In the online survey of representative national samples, more than seven-in-ten Canadians say five behaviours make them “very upset” or “moderately upset”: not picking up dog waste (84%), using a hand-held cell phone when driving (81%), littering (79%), throwing cigarette butts on the ground (78%), parking in a handicapped spot without a decal (74%) and speeding on a municipal road or street (71%).

About two thirds of Canadians are irritated when they see people not wearing a seatbelt when driving a car or riding in a car (69%) or when they see an individual smoking in a patio, or near doorways, open windows, or air intakes (65%).

Fewer than two in five Canadians become upset by five other behaviours: people riding bicycles without a helmet (39%), riding bicycles on the sidewalk (37%), watering the lawn outside permitted hours (37%), downloading or streaming copyrighted material for free (33%) and jaywalking (31%).

In the United States, more than seven in ten Americans become irritated when they witness four behaviours: littering (79%), not picking up dog waste (77%), parking in a handicapped spot without a decal (73%) and using a hand-held cell phone when driving (71%).

Majorities of Americans also become upset when they see a driver speeding on a municipal road or street (66%), a person throwing cigarette butts on the ground (65%) or someone not wearing a seatbelt when driving a car or riding in a car (57%).

Fewer than half of Americans are irritated after witnessing people smoking in a patio, or near doorways, open windows, or air intakes (48%), riding bicycles without a helmet (29%), riding bicycles on the sidewalk (27%), watering the lawn outside permitted hours (25%), downloading or streaming copyrighted material for free (34%) and jaywalking (27%).

“Americans are not as upset as Canadians when witnessing smokers lighting up too close to non-smokers or discarding their cigarettes anywhere they please,” says Mario Canseco, President of Research Co. “Conversely, Canadians are significantly angrier than Americans when cyclists ride without proper head protection.”

More than seven-in-ten Canadians (73%) and Americans (76%) believe most of their city’s residents law-abiding.

More than four-in-five British Columbians (83%) say most residents of their municipality follow the law. The proportions are lower in Saskatchewan and Manitoba (76%), Ontario (75%), Atlantic Canada (also 75%), Alberta (67%) and Quebec (65%).

In the United States, almost four-in-five residents of the West (79%) think most residents of their city are law-abiding. The proportions drop the Midwest (75%), the South (73%) and the Northeast (71%).

Methodology: Results are based on an online study conducted from January 22 to January 24, 2025, among 1,000 adults in Canada and 1,001 adults in the United States. The data has been statistically weighted according to census figures for age, gender and region in each country. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty, in each country.

Find our data tables for Canada here, data tables for the United States here and download the press release here.

British Columbians Worried About Shortage of Doctors and Nurses

October 9, 2024October 9, 2024By Mario Canseco

Almost half of residents endorse the use of SOGI-Inclusive Education, while 77% agree with the K-12 mobile phone ban.

Vancouver, BC [October 9, 2024] – The concerns of British Columbians when pondering the health care system have not varied greatly over the past year, a new Research Co. poll has found.

In the online survey of a representative provincial sample, more than two-in-five British Columbians (42%, +2 since a similar Research Co. poll conducted in November 2023) say the biggest problem facing the health care system right now is a shortage of doctors and nurses, followed by long waiting times (23%, +1) and inadequate resources and facilities (11%, +1).

Fewer British Columbians cite other concerns, such as bureaucracy and poor management (9%, -3), lack of a wider range of services for patients (4%, =), little focus on preventive care (also 4%, -2), vague legal rights of patients (2%, +1) and insufficient standards of hygiene (also 2%, +1).

Health Care

Just under half of British Columbians (49%, -6) say there are some good things in health care in the province, but some changes are required. Smaller proportions of residents hold differing views: that health care in British Columbia has so much wrong with it that we need to completely rebuild it (31%, +1) or that health care in British Columbia works well, and only minor changes are needed to make it work better (16%, +6).

About two-in-five British Columbians say they would be willing to pay out of their own pocket (41%, -5) or travel to another country to have quicker access to medical services that currently have long waiting times (39%, +1).

“Almost half of British Columbians aged 18-to-34 (49%) would consider paying for medical services,” says Mario Canseco, President of Research Co. “The proportions are lower among their counterparts aged 35-to-54 (39%) and aged 55 and over (38%).”

Child Care

More than seven-in-ten British Columbians (72%) think the provincial government should continue to invest in building a flexible child care system that costs families no more than $10 a day—a proportion that rises to 82% in Southern BC and to 80% in Vancouver Island.

Just under four-in-five British Columbians (78%)—and 90% of those aged 55 and over—agree that employers benefit from investments in child care because more parents can go to work.

Education

Some school districts in British Columbia have relied on “SOGI-Inclusive Education”, which raises awareness of and welcomes students of all sexual orientations, gender identities and family structures.

Just under half of British Columbians (49%) agree with the use of “SOGI-Inclusive Education” in the province, while 34% disagree and 16% are not sure.

Support for “SOGI-Inclusive Education” is highest among British Columbians aged 18-to-34 (61%) and residents of Metro Vancouver (52%).

More than three-in-four British Columbians (77%) agree with banning the use of mobile phones during instructional time in K-12 classrooms.

The policy is endorsed by majorities of British Columbians who voted for the BC Liberals (86%), the BC NDP (83%) or the BC Greens (78%) in the 2020 provincial election.

Methodology: Results are based on an online survey conducted from September 5 to September 7, 2024, among a representative sample of 801 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

British Columbians Troubled by Antisemitic Incidents in Schools

September 13, 2024October 2, 2024By Mario Canseco

Almost two thirds believe that Canadian Jews are being unfairly targeted for what is happening in Israel and Gaza.

Vancouver, BC [September 13, 2024] – British Columbians are dismayed upon learning of specific incidents of antisemitism that reportedly took place in public schools, a new Research Co. poll conducted during the first week of classes has found.

In the online survey of a representative provincial sample, more than four-in-five British Columbians (81%) are “very concerned” or “moderately concerned” about the emotional and physical safety of students in the public school system.

“More than three-in-five British Columbians (64%) are not particularly confident about sending a Jewish student to a public school upon learning about these incidents,” says Mario Canseco, President of Research Co. “The proportion rises to 68% among women and to 74% among British Columbians aged 55 and over.”

The survey described seven incidents that reportedly happened in K-12 schools in British Columbia that have been shared by educators and parents.

Sizeable majorities of British Columbians find all incidents “very troubling” or “moderately troubling”, including a teacher in a Science 9 class referring to Jews as “genocidal murderers” (81%) and a teacher using the district email list to invite teachers and families to anti-Israel rallies (78%).

More than four-in-five British Columbians (84%) think these recent events mean that more should be done to ensure that teachers in British Columbia are adequately prepared to educate students of different ethnicities and creeds.

Almost two thirds of British Columbians (65%, -1 since a similar Research Co. poll conducted in June) think Canadian Jews are being unfairly targeted for what is happening in Israel and Gaza.

More than seven-in-ten British Columbians are still concerned about four issues when thinking about the conflict in the Middle East and its impact here in Canada right now: attacks, including gunfire and firebombs, on synagogues, Jewish schools and businesses (74%, -5), protests targeting Jewish neighbourhoods and Jewish owned businesses (71%, -5), rising prejudice against Jewish Canadians (antisemitism) (also 71%, -4) and aggressive behaviour by Pro-Palestinian Protestors (also 71%, -3).

As was the case two months ago, just two-in-five British Columbians (40%, -1) believe police and governments are doing enough to combat antisemitism in their communities.

Confidence in the current ability of police and governments to combat antisemitism is highest in Northern BC (46%), followed by Metro Vancouver (44%), the Fraser Valley (38%), Vancouver Island (33%) and Southern BC (25%).

Methodology: Results are based on an online study conducted from September 5 to September 7, 2024, among 814 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

BC Conservatives Rise, Governing BC NDP First in British Columbia

July 30, 2024July 27, 2024By Mario Canseco

Southern BC emerges as a key battleground in this year’s provincial election, with the two main parties virtually tied.

Vancouver, BC [July 30, 2024] – Public support for the Conservative Party of BC increased markedly in the past month, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 41% of decided voters (+1 since a similar Research Co. poll conducted in June 2024) would support the governing BC New Democratic Party (NDP) candidate in their constituency if the election were held today, while 38% (+5) would cast a ballot for the BC Conservatives.

The BC Green Party remains in third place with 10% (-5), followed by BC United—currently the Official Opposition in the Legislative Assembly—with 9% (-2). Other parties and independent candidates have the support of 2% of decided voters (=).

The BC NDP is ahead of the BC Conservatives in Metro Vancouver (44% to 35%) and Vancouver Island (43% to 32%), while the BC Conservatives lead the BC NDP in Northern BC (57% to 31%) and the Fraser Valley (47% to 28%).

“The race has tightened considerably in Southern BC, where the BC NDP and the BC Conservatives are virtually tied (40% to 38%)” says Mario Canseco, President of Research Co. “In June, the BC New Democrats were 11 points ahead of the BC Conservatives in this region of British Columbia (44% to 33%).”

The BC NDP remains popular among women (47%) and decided voters aged 35-to-54 (42%) and aged 55 and over (49%). The BC Conservatives are first among men (41%) and decided voters aged 18-to-34 (45%).

Fewer than half of British Columbians (48%, -5) approve of the way Premier and BC NDP leader David Eby has handled his duties. The rating is lower for BC Conservative leader John Rustad (39%, -1), BC Greens leader Sonia Furstenau (35%, -4), and BC United leader Kevin Falcon (29%, -3).

There is a significant gender gap in the rating of one of the two main party leaders. Half of women in British Columbia (50%) approve of Eby, but just 32% feel the same way about Rustad. Among men, the two leaders post practically the same numbers (Eby 46%, Rustad 47%).

More than two-in-five British Columbians say they would consider voting for the BC New Democrats (51%, -3) or the BC Conservatives (45%, -1) if they ran a candidate in their riding. The proportions are lower for the BC Greens (36%, -2) and BC United (32%, -2).

Housing, homelessness and poverty is still the most important issue facing the province for British Columbians (42%, +2), followed by health care (21%, +1), the economy and jobs (14%, -3), the environment (6%, +1) and crime and public safety (5%, -3).

Methodology: Results are based on an online study conducted from July 23 to July 25, 2024, among 801 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Animosity Towards Trophy Hunting Keeps Rising in Canada

July 26, 2024July 25, 2024By Mario Canseco

Just over a third of Canadians are in favour of keeping animals in zoos or aquariums.

Vancouver, BC [July 26, 2024] – More than four-in-five Canadians are against the practice of hunting animals for sport, a new Research Co. poll has found.

In the online survey of a representative national sample, 84% of Canadians are opposed to trophy hunting (+3 since a similar Research Co. poll conducted in August 2023), while 11% (-3) are in favour of the practice.

“Fewer than one-in-ten residents of British Columbia (7%) and Alberta (8%) are in favour of hunting animals for sport,” says Mario Canseco, President of Research Co. “The numbers are slightly higher in Quebec (11%), Ontario (13%), Atlantic Canada (15%) and Manitoba and Saskatchewan (17%).”

Three-in-five Canadians (60%, -3) are in favour of hunting animals for meat, and just under seven-in-ten (69%, -6) are in favour of eating animals.

Canadians of Indigenous descent are more likely to say they are supportive of hunting animals for meat (78%) than those whose heritage is European (66%), East Asian (58%) and South Asian (29%).

At least two thirds of Canadians are opposed to two other practices: killing animals for their fur (78%, +1) and using animals in rodeos (67%, =).

Support for killing animals for their fur is highest in Atlantic Canada (26%). While 23% of men have no problem with this practice, only 11% of women feel the same way.

Using animals in rodeos is more accepted in Alberta (37%) and Saskatchewan and Manitoba (also 37%). The practice is also viewed more favourably by Conservative Party voters in the last federal election (40%) than among those who voted for the Liberal Party (23%) or the New Democratic Party (NDP) (21%) in 2021.

Keeping animals in zoos or aquariums remains a contentious issue. Just over a third of Canadians (36%, +1) are in favour of this practice, while fewer than three-in-five (57%, +1) are opposed.

Support for zoos and aquariums is highest among Canadians aged 55 and over (42%), but drops among those aged 35-to-54 (37%) and those aged 18-to-34 (29%).

Methodology: Results are based on an online study conducted from July 5 to July 7, 2024, among 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of 20..

Find our data tables here and download the press release here.

Dissent Over Changing Province’s Name Rises in British Columbia

July 17, 2024July 16, 2024By Mario Canseco

Just over half of the province’s residents disagree with modifying the provincial flag to remove the Union Jack.

Vancouver, BC [July 17, 2024] – The proportion of British Columbians who are against changing the province’s name has risen over the past year and a half, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 60% of British Columbians disagree with changing the name of the province to acknowledge its Indigenous heritage, up seven points since a similar Research Co. poll conducted in October 2022.

Fewer than three-in-ten British Columbians (29%, -3) think a name change is warranted, while 10% (-5) are not sure.

British Columbians aged 18-to-34 are significantly more likely to endorse changing the province’s name (52%, +2) than their counterparts aged 35-to-54 (32%, -1) and aged 55 and over (11%, -6).

The possibility of a name change is more popular in Northern BC (38%, +6), followed by Metro Vancouver (32%, +1), Vancouver Island (31%, -6), the Fraser Valley (21%, -9) and Southern BC (20%, -6).

“Most British Columbians of Indigenous descent (61%) would welcome changing the province’s name,” says Mario Canseco, President of Research Co. “The proportions are lower among residents whose heritage is South Asian (38%), European (29%) or East Asian (also 29%).”

Almost two thirds British Columbians (65%, +3) say nothing bothers them about the name “British Columbia” for the province. Fewer than one-in-five are upset about the “British” part (18%, -1), the absence of an acknowledgement to Indigenous peoples (17%, -3) and the “Columbia” part (6%, -2).

Fewer than a third of British Columbians (31%, =) agree with changing the flag of the province to remove the Union Jack, while just over half (51%, +5) disagree and 19% (-4) are not sure.

Appetite for removing the Union Jack from British Columbia’s flag is highest among residents whose origins are Indigenous (51%) and South Asian (48%) but drops among those whose heritage is East Asian (35%) and European (26%).

In 2010, the Queen Charlotte Islands were renamed as Haida Gwaii. As was the case in 2022, most British Columbians (57%, -1) believe this was the correct decision, while 23% (+3) disagree and 20% (-3) are not sure.

Agreement with this particular name change is highest among British Columbians who voted for the BC New Democratic Party (NDP) in the last provincial election (72%), followed by those who cast ballots for the BC Green Party (60%) and the BC Liberals (47%) in 2020.

Methodology: Results are based on an online study conducted from June 24 to June 26, 2024, among 801 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Concerns About Antisemitism and Protests Rise in British Columbia

July 15, 2024July 14, 2024By Mario Canseco

Practically seven-in-ten residents think dismantling the campus protests and encampments was the correct course of action.

Vancouver, BC [July 15, 2024] – Many British Columbians are dissatisfied with the way the current conflict in Israel and Gaza is affecting Jewish Canadians, a new Research Co. poll has found.

In the online survey of a representative provincial sample, two thirds of British Columbians (66%) believe that Canadian Jews are being unfairly targeted for what is happening in Israel and Gaza. This includes majorities of residents who voted for the BC New Democratic Party (NDP) (78%), the BC Liberals (77%) and the BC Green Party (55%) in the 2020 provincial election.

Concerns about specific domestic ramifications of the current conflict in Israel and Gaza have increased since a similar Research Co. survey conducted in February.

More than seven-in-ten British Columbians are currently “very concerned” or “moderately concerned” about attacks, including gunfire and firebombs, on synagogues, Jewish schools and businesses (79%), protestors targeting Jewish neighbourhoods and Jewish-owned businesses (76%, +4), rising prejudice against Jewish Canadians (antisemitism) (75%, +6) and aggressive behaviour by Pro-Palestinian Protestors (74%, +4).

“The perception of antisemitism as a significant issue does not vary greatly by political allegiance,” says Mario Canseco, President of Research Co. “Majorities of British Columbians who voted for the BC New Democratic Party (NDP) (84%), the BC Liberals (81%) and the BC Green Party (64%) in the 2020 provincial election are worried about prejudice rising against Jewish Canadians.”

More than half of British Columbians (57%) are familiar with the protests and encampments that have been happening at college and university campuses in Canada and the United States.

In some cases, protestors barricaded areas of campuses and refused to allow Jewish students and professors to enter or make their way to classes. The encampments were eventually dismantled by police and arrests were made.

Practically seven-in-ten British Columbians (69%) think universities were right to rely on the police to dismantle the protests and encampments, while only 14% believe they were wrong to do so.

Only 41% of British Columbians think police and governments are doing enough to combat antisemitism in their communities. Women (36%) are particularly skeptical of the way the situation has evolved.

Methodology: Results are based on an online study conducted from June 8 to June 10, 2024, among 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.

Canadians Question Effect of Proposed Sexual Education Policies

July 12, 2024July 11, 2024By Mario Canseco

Support for “SOGI-Inclusive Education” is strong among all Canadians and parents or guardians of children aged 0-to-18.

Vancouver, BC [July 12, 2024] – Practically half of Canadians endorse the use of “SOGI-Inclusive Education” in their province’s classrooms, a new Research Co. poll has found.

In the online survey of a representative national sample, 48% of Canadians support this type of sexual education in schools. Just over three-in-ten Canadians (31%) are opposed to it, and 21% are undecided.

“SOGI-Inclusive Education” raises awareness of and welcomes students of all sexual orientations, gender identities and family structures. More than half of Canadian parents or guardians of children aged 0-to-18 (52%) support “SOGI-Inclusive Education”, while a third (33%) are opposed and 15% are not sure.

On average, Canadians think children should begin to learn about sexuality at the age of 12 and a half (12.51 years).

Canadians of European descent believe sexual education should start earlier (11.83 years) than their counterparts whose origins are Indigenous (12.47 years), East Asian (12.53 years) and South Asian (14.58 years).

On this question, the differences are slight in the average age provided by Canadians who voted for the New Democratic Party (NDP) (12.03 years), the Liberal Party (12.24 years) and the Conservative Party (12.74 years) in the 2020 federal election.

Respondents were asked to weigh in on eight different policies that were introduced this year by the Government of Alberta. At least three-in-five Canadians agree with three of these ideas: banning top and bottom surgeries for minors aged 17 and under (66%, and 70% among parents), banning hormone therapies for gender affirmation and puberty blockers for minors aged 15 and under (61%, and 67% among parents) and compelling schools to advise parents and obtain their consent if a minor aged 15 and under wishes to alter their name or pronouns (60%, and 61% among parents).

Most Canadians and parents also voice agreement with three other policies: compelling schools to advise parents if a minor aged 16 or 17 wishes to alter their name or pronouns (59%, and 62% among parents), ensuring that parents “opt-in” any minors every time topics such as gender identity, sexual orientation or sexuality are discussed in the classroom (55%, and 61% among parents) and banning transgender women from taking part in women’s sports leagues competitions (54%, and 58% among parents).

Agreement is lower for two other policies: the provincial education ministry approving all third-party teaching materials on gender identity, sexual orientation or sexuality that are used in the classroom. (48%, and 50% among parents) and allowing minors aged 16 and 17 to start hormone therapies for gender affirmation if they have the approval of their parents, a physician and a psychologist (45%, and 44% among parents).

Canadians are not convinced that the outcome of these policies will be universally positive. Just under half think it is likely that parents will be in full control of the way their children learn about sexuality (48%) and that gender-diverse youth will be placed at risk (also 48%).

More than a third of Canadians also foresee medical practitioners (such as doctors and psychologists) being unable to assess the ethical and medical implications of individual cases (43%), gender-diverse youth being unable to seek support from teachers or school staff (also 43%), an increase in sexually transmitted diseases (STDs) (40%) and an increase in teenage pregnancies (35%).

“Canadian parents are more likely to predict a negative outcome from some of Alberta’s proposed sexual education policies,” says Mario Canseco, President of Research Co. “More than half (51%) think their implementation will place gender-diverse youth at risk.”

Find our data tables here and download the press release here.

Most Canadians Would Emulate UK’s Cigarette Purchase Law

May 9, 2024May 8, 2024By Mario Canseco

More than two thirds think the federal government made the right decision in printing warning labels on individual cigarettes.

Vancouver, BC [May 9, 2024] – Canadians are open to implementing a regulation related to the sale of cigarettes that was recently introduced in the United Kingdom, a new Research Co. poll has found.

Under the new law, the legal age to purchase cigarettes in the United Kingdom—currently set at 18 years—will increase by one year every year. In essence, people born in or after 2009 will never be allowed to purchase cigarettes.

In the online survey of a representative national sample, almost two thirds of Canadians (65%) have a positive opinion of the UK’s legislation, while 21% hold negative views.

More than three-in-five Canadians (63%) think Canada should consider legislation similar to the one being implemented in the United Kingdom (that is, increase the legal age to purchase cigarettes every year so that people born in or after 2009 are never allowed to purchase cigarettes).

Majorities of Canadians who voted for the Liberal Party (73%), the Conservative Party (67%) and the New Democratic Party (NDP) (63%) in the 2021 federal election would welcome a law that would increase the legal age to purchase cigarettes every year.

Earlier this year, Canada became the first country to mandate printed warning labels on individual cigarettes sold in the country. More than two thirds of Canadians (68%) agree with this decision, while 20% disagree and 11% are undecided.

Just over one-in-five Canadians (21%) smoked tobacco in any form (cigarette, cigar, pipe) over the course of the past year.

Smaller proportions of Canadians smoked marijuana (19%), used an electronic cigarette or e-cigarette (vaping) (16%), consumed marijuana in a non-smoking form (edibles) (15%) or consumed tobacco in a non-smoking form (chewable tobacco) (4%).

Fewer than one-in-five residents of Ontario (18%), British Columbia (also 18%), Atlantic Canada (17%) and Saskatchewan and Manitoba (16%) smoked tobacco in the past 12 months. The proportions are higher in Quebec (26%) and Alberta (29%).

Similar proportions of Canadians aged 18-to-34 (20%), aged 35-to-54 (22%) and aged 55 and over (21%) smoked tobacco over the past year.

The use of electronic cigarettes is significantly higher among Canadians aged 18-to-34 (27%) than among their counterparts aged 35-to-54 (16%) and aged 55 and over (5%).

“Most Canadians who smoked in the past year (62%) agree with the decision to print warning labels on individual cigarettes sold in Canada,” says Mario Canseco. President of Research Co. “Smokers are evenly split on whether Canada should implement legislation related to the sale of cigarettes similar to the one recently enacted in the United Kingdom.”

Methodology: Results are based on an online survey conducted from April 28 to April 30, 2024, among 1,002 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error – which measures sample variability – is +/- 3.1 percentage points, 19 times out of 20.

Find our data tables here and download the press release here.

Canadians Deeply Divided on Teaching Creationism in Schools

April 26, 2024April 25, 2024By Mario Canseco

More than three-in-five (64%) think human beings evolved from less advanced life forms over millions of years.

Vancouver, BC [April 26, 2024] – There is no clear consensus among Canadians on whether creationism should be taught in public schools, a new Research Co. poll has found.

In the online survey of a representative national sample, 41% of Canadians think creationism—the belief that the universe and life originated from specific acts of divine creation—should be part of the school curriculum in their province (down two points since a similar Research Co. poll conducted in April 2023), while 42% (+4) disagree and 17% (-2) are undecided.

“Almost half of Canadians aged 18-to-34 (48%) believe there is a place for creationism in public school classrooms,” says Mario Canseco, President of Research Co. “The proportions are lower among their counterparts aged 35-to-54 (44%) and aged 55 and over (33%).”

Almost half of Atlantic Canadians (48%, +2) have no problem with creationism being part of the school curriculum. More than two-in-five residents of Ontario (44%, -3), Alberta (43%, +3) and Saskatchewan and Manitoba (42%, +1) feel the same way, along with more than a third of British Columbians (37%, -2) and Quebecers (35%, -4).

Canadians who voted for the Conservative Party in the 2021 federal election are more likely to support the teaching of creationism in public schools (46%) than those who cast ballots for the New Democratic Party (NDP) (43%) or the Liberal Party (37%).

More than three-in-five Canadians (64%, -1) think human beings evolved from less advanced life forms over millions of years, while just over one-in-five (21%, =) say God created human beings in their present form within the last 10,000 years.

Canadians aged 55 and over are more likely to embrace creationism (25%) than their counterparts aged 35-to-54 (21%) and aged 18-to-34 (20%).

More than a quarter of Canadians who voted for the Conservatives in 2021 (26%) think God created human beings in their present form within the last 10,000 years. Fewer Canadians who supported the New Democrats (20%) or the Liberals (17%) share this view.

Canadians of East Asian descent are more likely to side with creationism when asked about the origin and development of human beings on earth (24%) than Canadians whose origins are European (19%), South Asian (also 19%) or Indigenous (9%).

Methodology: Results are based on an online survey conducted from April 17 to April 19, 2024, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of twenty.

Find our data tables here and download the press release here.