Liberal “This Election is Different” advertisement regarded as more “informative” and less “boring”.
Vancouver, BC [May 5, 2025] – A side-by-side test of two political advertisements from the main federal parties in Canada yields mixed results, a new Research Co. “Exit Poll” poll has found.
The online survey of a representative national sample of English-speaking Canadians who voted in the 2025 federal election showed respondents two advertisements that were featured on broadcast television in the final days of the campaign: “We can’t afford fore more years” from the Conservative Party, and “This election is different” from the Liberal Party.
Conservative Advertisement
“We can’t afford fore more years”
Just under two-in-five Canadian voters (39%) say they had seen this political advertisement before taking the survey—a proportion that rises to 55% among members of the Silent Generation and Baby Boomers and to 54% among residents of Saskatchewan and Manitoba.
When asked if this ad makes them want to vote for the Conservative Party, Canadian voters are almost evenly split (Agree 47%, Disagree 46%). Agreement is highest among Millennials (55%), followed by members of Generation Z (50%), Generation X (44%) and Silent Generation / Baby Boomers (40%).
More than half of Silent Generation / Baby Boomers (56%) say the ad does not make them want to vote for the Conservatives—including 47% who feel “strongly” about this.
Canadian voters in the highest income bracket are more likely to say the ad makes them want to support Conservative candidates (53%) than their counterparts in the middle and lowest income brackets (46% and 45% respectively).
The results are similar when Canadian voters are asked if the Conservative ad makes them want to vote for the Liberal Party (Agree 46%, Disagree 47%).
Two-in-five Canadian voters (40%) say the ad makes them feel more negative about the Liberal Party, while a slightly larger proportion (42%) say it makes them feel more negative about the Conservatives.
Overall, just over half of Canadian voters (51%) feel the Conservative ad is “informative”, while more than two-in-five (44%) consider it “boring”.
The advertisement is regarded as boring by similar proportions of Canadian voters who belong to the Silent Generation / Baby Boomers (45%), Generation X (44%), Millennials (also 44%) and Generation Z (43%).
Canadian voters who reside in Atlantic Canada and Saskatchewan and Manitoba are more likely to say the ad made them feel more negative about the Conservative Party (53% each) than those in Quebec (44%), Ontario (40%), British Columbia (38%) and Alberta (26%).
Liberal Advertisement
More than a third of Canadian voters (35%) saw this ad before taking our survey, including 43% of Silent Generation / Baby Boomers and 45% of residents of Saskatchewan and Manitoba.
More than half of Canadian voters (56%) say this ad makes them more likely to vote for the Liberals, while 38% disagree. Agreement is highest among members of Generation Z (61%), followed by Millennials (55%), Generation X (54%) and Silent Generation / Baby Boomers (also 54%).
Just over half of Canadian voters in Alberta (51%) say the ad does not make them want to support Liberal candidates, along with 46% of those who live in Ontario.
Canadian voters in the middle income bracket are slightly more likely to say the ad makes them want to vote Liberal (58%) than their counterparts in the highest and lowest income brackets (57% and 53% respectively).
Only 38% of Canadian voters say this ad makes them want to vote for the Conservatives—a proportion that rises to 53% in Alberta.
About a third of Canadian voters (32%) say this advertisement makes them feel more negative about the Liberals, while the same proportion (32%) say it makes them feel more negative about the Conservative Party.
Overall, more than three-in-five Canadian voters (63%) believe the Liberal ad is “informative”, while fewer than two-in-five (38%) deem it “boring”.
Millennials are more likely to say the Liberal ad is boring (44%) than Canadian voters who belong to Generation X (39%), Generation Z (34%) and Silent Generation / Baby Boomers (30%),
Canadian voters who reside in Alberta and Ontario are more likely to say the ad made them feel more negative about the Liberal Party (38% and 37% respectively) than those in Saskatchewan and Manitoba (33%), Quebec (28%), Atlantic Canada (27%) and British Columbia (26%).
“There is not much of a gender gap when Canadian voters assess the effect of the Liberal ad, with 57% of women and 54% of men saying it made them more likely to vote for the party,” says Mario Canseco, President of Research Co. “While the Conservative ad achieved the same purpose with 51% of men, only 44% of women react the same way.”
Methodology: Results are based on an online survey conducted from April 27 to April 29, 2025, among a representative sample of 1,034 English-speaking Canadians who voted in the 2025 federal election. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.
Find our data tables here and download the press release here.
For more information on this poll, please contact:
Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca