Americans Staunchly Divided in Close Presidential Race

Similar proportions of likely voters say they will be “upset” if either Kamala Harris or Donald Trump win the contest. 

Vancouver, BC [November 4, 2024] – The race for the White House is in a statistical tie at the national level, a new Research Co. poll has found.

In the online survey of a representative national sample of likely voters in the United States, 50% of decided voters (-2 since a similar Research Co. poll conducted in early October) would support Democratic Party nominee Kamala Harris or have already voted for her, while 48% (+1) would cast a ballot for Donald Trump of the Republican Party.

Trump leads Harris among male decided voters (54% to 44%), while Harris is ahead of Trump among female decided voters (56% to 42%).

The Democratic nominee remains ahead in the Northeast (57% to 41%) and the West (56% to 41%). The Republican contender holds the upper hand in the South (53% to 46%) and the Midwest (51% to 47%).

Harris remains the preferred candidate for decided voters who are African American (75%) or Hispanic / Latino (60%), while Trump is the first choice for white decided voters (57%).

“Whoever emerges victorious in the American presidential election will inherit an extremely polarized electorate,” says Mario Canseco, President of Research Co. “Significant proportions of Americans claim they will be very upset if Trump (50%) or Harris (49%) win the election.”

The main motivator for American decided voters is the presidential candidate’s ideas and policies (40%), followed by the candidate’s political party (21%), a desire for change (18%), a desire for stability (14%) and disgust with other contenders (10%).

Across the United States, 47% of likely voters expect a clear or close win for Harris in the presidential election, while 42% believe Trump will experience a clear or close win.

Just over two-in-five American likely voters (41%) expect to witness the winning candidate declare victory on Election Night (Nov. 5), but only 25% foresee a concession speech from the defeated candidate on that same night.

American likely voters were asked which of the two main presidential nominees is best suited to manage 13 different issues.

Trump holds the upper hand over Harris on five issues: immigration (50% to 40%), national defense (50% to 40%), energy and oil (48% to 40%), the economy (48% to 44%) and foreign policy (47% to 42%).

Harris is ahead of Trump on four issues: health care (52% to 37%), the environment (51% to 35%), race relations (51% to 35%) and education (51% to 37%).

The two candidates are tied or virtually tied on four other issues: job creation (Harris 45%, Trump 45%), government accountability (Harris 44%, Trump 43%), managing the deficit (Trump 43%, Harris 42%) and crime (Trump 46%, Harris 43%),

President Joe Biden heads to the final stages of his term with an approval rating of 45% (+1). While just over four-in-five Democrats are satisfied with Biden’s performance (81%), the proportions are decidedly lower among Independents (36%) and Republicans (11%).

Methodology:  Results are based on an online survey conducted on November 2 and November 3, 2024, among 1,003 likely voters in the United States and 962 decided voters in the 2024 presidential election. The data has been statistically weighted according to U.S. census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points for likely voters and +/- 3.2 percentage points for decided voters, nineteen times out of twenty.

Find our data tables here and here, and download the press release here.

For more information on this poll, please contact:
Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca