Majorities endorse them for medical and grooming appointments, but there is a split on their use in restaurants.
Vancouver, BC [August 7, 2024] – Canadians are divided on whether restaurants should be allowed to charge a “no-show fee” when booked appointments are not kept, a new Research Co. has found.
In the online survey of a representative national sample, 44% of Canadians say charging a “no-show fee” if a reservation is missed at a restaurant is “justified”, while 48% believe the practice is “unjustified”.
On a regional basis, most Quebecers (52%) think restaurants are “justified” in charging a “no-show fee”. The proportions are lower in Atlantic Canada (44%), British Columbia (43%), Ontario (42%), Saskatchewan and Manitoba (41%) and Alberta (33%).
More than half of Canadians think “no-show fees” are justified if appointments are missed with the dentist (59%), a doctor or medical specialist (57%), the barber or hair salon (53%) or for pet grooming (51%).
Over the course of the past year, just over one-in-four Canadians (26%) say they have missed a reservation or appointment, while 74% have not.
“More than two-in-five Canadians aged 18-to-34 (43%) missed a booked appointment over the past year,” says Mario Canseco, President of Research Co. “The proportions are significantly lower among their counterparts aged 35-to-54 (27%) and aged 55 and over (9%).”
The most missed appointments belong to doctors and medical specialists (15%), followed by dentists (11%), restaurants (9%), barbers or hair salons (8%) and pet grooming (3%).
Canadians who were unable to meet a reservation or appointment cite personal issues (40%) as their main reason for not arriving. Other excuses mentioned by these respondents are scheduling (27%), transportation (26%), work (25%), family (24%) and the weather (21%).
More than four-in-five Canadians (85%) have not paid a “no-show fee” in the past year, while 15% had to cover a charge after missing an appointment. Dentists and doctors were the main recipients of “no-show fees” (7% each), followed by restaurants (6%), barbers and hair salons (4%) and pet grooming establishments (also 4%).
More than one-in-four Canadians aged 18-to-34 (27%) had to pay a “no-show fee” in the past year, compared to 13% among those aged 35-to-54 and 5% among those aged 55 and over.
Methodology: Results are based on an online study conducted from July 5 to July 7, 2024, among 1,001 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is +/- 3.1 percentage points, nineteen times out of 20.
Find our data tables here and download the press release here.
For more information on this poll, please contact:
Mario Canseco, President, Research Co.
778.929.0490
[e] mario.canseco@researchco.ca