Canucks First, But Whitecaps Have Momentum in British Columbia

Across the province, 16% of residents aged 35-to-54 are more interested in the Major League Soccer team than five years ago.

Vancouver, BC [April 4, 2019] – More than half of British Columbians relate to the Vancouver Canucks in an extremely positive way, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 53% of respondents say the National Hockey League (NHL) franchise is the sports team that most accurately represents British Columbia.

The BC Lions of the Canadian Football League (CFL) are second with 18%, followed by the Vancouver Whitecaps of Major League Soccer (MLS) with 5%, the Vancouver Giants of the Western Hockey League (WHL) with 2% and the Vancouver Canadians of Baseball’s Northwest League (NWL) with 1%.

Women (56%) are more likely to pick the Canucks as the team that best represents British Columbia than men (50%). The Lions fare better with residents aged 55 and over (22%) than with those aged 35-to-54 (14%) and those aged 18-to-34 (12%).

When asked if they have become more interested in each of these sports teams over the past five years, similar proportions of British Columbians select the Whitecaps (11%), the Canucks (10%) and the Lions (9%), while fewer mention the Giants (4%) and the Canadians (also 4%).

“Interest in the Canucks has increased more among British Columbians aged 18-to-34 (14%) and residents of the Fraser Valley (also 14%),” says Mario Canseco, President of Research Co. “The Whitecaps are being followed more closely now by Metro Vancouverites (16%) and those aged 35-to-54 (also 16%).”

Methodology:

Results are based on an online study conducted from March 8 to March 10, 2019, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our full data set here and download the press release here. 

Photo Credit: Ryan Adams

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca

United Conservative Party Ahead in Alberta Campaign

Rachel Notley and Jason Kenney are tied when residents ponder who would make the “Best Premier” of the province.

Vancouver, BC [April 2, 2019] – The United Conservative Party (UCP) holds the upper hand as the provincial electoral campaign unfolds in Alberta, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 45% of decided voters in Alberta would cast a ballot for the UCP candidate in their riding in this month’s election. The governing New Democratic Party (NDP) is second with 40%, followed by the Alberta Party with 6% and the Liberal Party with 3%. Six per cent of decided voters would support other parties.

In the survey, 22% of Albertans are undecided on which party or candidate to support, including 27% of those who reside outside of the Calgary and Edmonton census metropolitan areas.

“The UCP is connecting well with male voters and Albertans aged 55 and over,” says Mario Canseco, President of Research Co. “The NDP is more popular in Edmonton and with women and voters aged 18-to-34.”

Almost two-in-five decided voters (38%) concede they may change their mind and support another party’s candidate in the election.

When asked which party leader would make the “Best Premier” for the province, incumbent Rachel Notley of the NDP and challenger Jason Kenney of the UCP are tied with 32% each, followed by Stephen Mandel of the Alberta Party with 7% and David Khan of the Liberal Party with 5%.

Three-in-ten Albertans (30%) say their opinion of Notley has worsened since the start of the electoral campaign, while a larger proportion of residents (38%) now has a more negative view of Kenney.

Across the province, 45% of Albertans approve of the way Notley has performed her duties, while 46% disapprove. 

The approval rating is lower for Kenney (38%, with 47% disapproving), Mandel (30%, with 39% disapproving) and Khan (23%, with 46% disapproving).

When asked about specific issues, Albertans select Notley as the leader who is better suited to handle health care (38%), the environment (36%), child care (also 36%), education (also 36%), housing, poverty and homelessness (32%), and seniors care (31%).

Kenney is preferred for the economy (38%), job creation (also 38%), energy and pipelines (also 38%), managing the province’s finances (36%), and crime and public safety (32%). 

The two main leaders are practically even on managing government accountability and transportation projects.

The most important issue for Albertans, by far, is the economy and jobs (44%), followed by health care (14%), energy and pipelines (13%) and government accountability (9%).

Methodology:

Results are based on an online study conducted from March 29 to April 1, 2019, among 600 adults in Alberta. The data has been statistically weighted according to Canadian census figures for age, gender and region in Alberta. The margin of error—which measures sample variability—is +/- 4.0 percentage points, nineteen times out of twenty.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca

Swearing is, By Far, The Biggest Etiquette Faux Pas in Canada

More than half of Canadians say they saw children misbehaving in public while their parents looked the other way.

Vancouver, BC [March 28, 2019] – Canadians report several different incidents involving improper manners over the past month, a new Research Co. poll has found.

In the online survey of a representative national sample, 64% of Canadians say they witnessed someone swearing in public—a proportion that climbs to 71% in Alberta.

“It would seem that the language of Canadians is getting more colourful,” says Mario Canseco, President of Research Co. “More than two thirds of women and residents aged 55 and over report hearing someone swearing in public over the past month.”

More than half of Canadians (56%) say they witnessed children behaving badly in public while their parents looked the other way, while just under half saw someone littering or leaving trash behind in a public place (49%), someone interrupting or talking over them while they were speaking (48%) or someone cutting them off the road while they were driving (47%).

Other behaviours reported by Canadians include a person checking their phone or texting during a meeting or social event (45%, including 50% among those aged 55 and over), someone spitting in public (43%, including 50% in British Columbia) and experiencing rude customer service at a store (also 43%, including 47% in Ontario).

Fewer Canadians reported seeing chewing with their mouth open (39%, and 44% in Alberta), someone cutting the line at a store or counter (also 39%, and 47% in Atlantic Canada), someone using a cell phone during a performance or movie (34%, and 44% in Atlantic Canada), or someone making an obscene gesture (33%, including 43% in Alberta), 

The two lowest ranked items on the list of behaviours are someone delivering important information via text or e-mail instead of face-to-face (31%) and someone ignoring, or not responding to an invitation (19%).

There were two positive behaviours that were included in the survey. More than three-in-five Canadians (63%, and 79% in Atlantic Canada) witnessed someone holding the door open for a stranger. Just over one-in-four (27%, and 32% in British Columbia) saw someone giving up their seat for a person who was disabled, pregnant or elderly.

Methodology:

Results are based on an online study conducted from March 22 to March 24, 2019, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region in Canada. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca

Tough Road Ahead for Trudeau and Liberals in British Columbia

More than half of British Columbians think that a different party leader would fare better as Canada’s Prime Minister.

Vancouver, BC [March 26, 2019] – A majority of British Columbians are looking at options beyond Justin Trudeau as the federal election nears, a new Research Co. poll has found.

In the online survey of a representative provincial sample, 53% of British Columbians believe that “a different party leader would do things better in Ottawa as Prime Minister than Justin Trudeau.”

Men are more likely to believe that a different leader would fare better as Canada’s head of government (56%, compared to 50% for women). 

One third (34%) of British Columbians who voted for the federal Liberal Party in the 2015 election also believe a different party leader would do things better in Ottawa than the incumbent.

“With a few months to go before the next federal campaign begins, animosity toward the current prime minister in British Columbia is strongest outside of Metro Vancouver,” says Mario Canseco, President of Research Co. “Majorities of voters in the Fraser Valley (58%), Southern BC (57%) and Northern BC (55%) would prefer to have a different leader in charge.”

In addition, 50% of British Columbians think that “a different party would do things better in Ottawa as a government than the Liberals.” This group includes majorities of British Columbians aged 18-to-34 (54%) and 55 and over (51%), as well as one-in-four (25%) federal Liberal voters from 2015.

When asked if they expect the Liberal Party to form the government again after the next federal election, 38% of British Columbians believe that this will be the case, while 44% disagree.

More than half of British Columbians report being “very familiar” or “moderately familiar” with the policies and ideas of the Liberal Party (78%), the New Democratic Party (NDP) (72%), the Conservative Party (69%) and the Green Party (59%).

Only 16% of British Columbians are “very familiar” or “moderately familiar” with the policies and ideas of the People’s Party, while three-in-four (75%) say they are “not too familiar” or “not familiar at all” with them.

Methodology:

Results are based on an online study conducted from March 8 to March 10, 2019, among 800 adults in British Columbia. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca

Radio Still the Top Source Among Canadian Music Listeners

Half of Canadians think that, in this day and age, music creators are being fairly compensated for their work.

Vancouver, BC [March 21, 2019] – A sizeable majority of Canadians are relying on their radios for music, a new Research Co. poll has found.

In the online survey of a representative national sample, 69% of Canadians say they listened to music on a regular radio over the past week.

One third of Canadians (32%) report listening to music on streaming services over the past week, while a similar proportion (31%) listened to music files stored in a device, such as a computer or phone.

One-in-five Canadians (21%) listened to LP records, cassettes or CDs in the past week, while 15% listened to music on satellite radio.

Across the country, 19% of Canadians say they paid to access a music streaming service in the last month, including 36% of those aged 18-to-34. 

Smaller proportions of Canadians paid for and downloaded a song online (12%) or bought a compact disc or LP record (9%).

On a regional basis, Atlantic Canadians are the undisputed leaders when it comes to paying to access music streaming services (35%), followed by residents of Alberta (25%), Ontario (19%), British Columbia (17%), Saskatchewan and Manitoba (15%) and Quebec (11%).

“While radio is the top choice for music listeners of all ages in Canada, Millennials are definitely more likely to be embracing streaming services than their older counterparts,” says Mario Canseco, President of Research Co. “The country’s youngest adults are also more likely to already be spending money on streaming services or downloaded songs.”

When asked if they think that, in this day and age, music creators are being fairly compensated for their work, half of Canadians (51%) believe that they “definitely” or “probably” are, while one third (33%) assert that they are not.

Methodology:

Results are based on an online study conducted from February 21 to February 24, 2019, among 1,000 adults in Canada. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Find our full data set here and download the press release here. 

For more information on this poll, please contact:

Mario Canseco, President, Research Co.
[c] 778.929.0490
[e] mario.canseco@researchco.ca